Relevant bibliographies by topics / Online businesses

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  1. Dissertations / Theses

Academic literature on the topic 'Online businesses'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Dissertations / Theses on the topic "Online businesses"

1

Daemi, Zohreh. "Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses." Thesis, Walden University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13425342.

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<p> Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers&rsquo; purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who
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Daemi, Zohreh. "Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6195.

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Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in t
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3

Decker, Jason. "Online self reported information facebook a hiring tool for businesses /." [Ames, Iowa : Iowa State University], 2006.

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4

Tomikawa, Hideaki 1967. "A system dynamics analysis for the complementary integration of online contents distribution businesses and electronic payment businesses." Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/17003.

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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2003.<br>Includes bibliographical references (leaves 146-148).<br>This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.<br>Problems are occurring in the digital business economy as companies try to realize a tangible profit. As network infrastructures improve, the value of information becomes less and less since marginal costs for digital goods is practically zero and searching the
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5

Lockett, Asia R. "Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5896.

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Small retail business leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to explore the strategies some small retail business leaders use to implement online marketing to increase sales. Data were collected from 4 small retail business owners who successfully used strategies to implement online marketing in California. The conceptual framework for this study was Rogers's diffusion of innovation theory. Data collection techniques and sources were semistructured, face-to-face interviews, and review of public business
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6

Smith, Craig Daniel. "Entrepreneurial Marketing in Online Home-Based Businesses: Narratives From Immigrant Entrepreneurs." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7428.

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Although the formation of an online home-based business may be a relatively simple and low-cost endeavor, entrepreneurial marketing researchers suggest that immigrant entrepreneurs must access appropriate resources to effectively market an online business for breakout from low-growth, ethnic enclave markets. The purpose of this qualitative narrative inquiry study was to explore the entrepreneurial marketing experiences of immigrant entrepreneurs in the United States operating online home-based businesses, and the implications of these experiences for supporting breakout from traditionally rest
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7

Xiao, Wen 1968. "Product attribute as an important dimension in developing online auction strategy for businesses." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9160.

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Thesis (M.Eng.)--Massachusetts Institute of Technology, Engineering Systems Division, 2000.<br>Includes bibliographical references (leaves 69-70).<br>Online auctions represent one of the most interesting developments in electronic commerce. On the one hand, it presents great opportunities - enabling businesses to reach large group of buyers, liquidate products at market-driven prices, and lower transaction costs. On the other hand, it makes sellers much more vulnerable because they have to compete with other vendors in a transparent and level trading environment. Therefore, it greatly undermin
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8

Sullivan, Nicholas Patrick. "Creating Erie Simple Sites : starting a company dedicated to assisting local businesses get online /." Project Web site, 2009. http://www.eriesimplesites.com.

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9

Kuusela, Elin, and Matilda Söderström. "The art of delivering high quality communication globally : A study on Swedish small and medium e-commerce businesses." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65872.

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Background: E-commerce has created opportunities for companies and customers to operate online and enabled usage of online communication strategies to gain loyal customers. Small and medium e-commerce businesses have the possibility to expose wider range of products and reach customers globally despite limited resources. However, e-commerce has also brought challenges to companies, due to a new online approach, a changed customer behavior and a global competition. Previous research emphasize that the lack of physical contact with customers creates obstacles for e- commerce businesses, which mi
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10

Schmitz, Simon. "Developing a Business Model for a Podcast Streaming Service : Case Study Analysis of Online Streaming Businesses and Identification of Success Factors." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169662.

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This study examines characteristics of successful online streaming businesses and proposes with the new gained insights a scalable business model solution for a podcast streaming service. As podcasts have just recently regained popularity after ten years of existence, there is an open opportunity to capitalize on the growing market of listeners. With the emergence of new formats and high-end studio productions such as ‘Serial’, the most accessed podcast to date, the podcast industry is becoming increasingly attractive to advertisers and new businesses. However, since the industry is still youn
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