Relevant bibliographies by topics / Online Buying Process

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Online Buying Process'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 February 2022

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Journal articles on the topic "Online Buying Process"

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Budi Puspitasari, Nia, Susatyo Nugroho W P, Deya Nilan Amyhorsea, and Aries Susanty. "Consumer’s Buying Decision-Making Process in E-Commerce." E3S Web of Conferences 31 (2018): 11003. http://dx.doi.org/10.1051/e3sconf/20183111003.

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The e-commerce growth and development in Indonesia is very rapid as well as the internet grows, but it is not well-balanced with the number of online buying transaction which is still relatively low. Even the today’s biggest B2C e-commerce people in Indonesia, Lazada, has continually decreased online purchasing. This research is aimed to describe factors affecting online buying decision- making in the e-commerce Lazada. The type of this research is confirmatory research. The variable used is following conceptual model i.e. Electronic Word of Mouth (EWOM), social identity, risk perception, trust, and purchase intention. The data were obtained through the questionnaire with Likert scale 1-5. There are 104 people researching sample who meets the criteria as Lazada consumer that, at least do a transaction in recent six months. Data analyzing were done using Structural Equation Modelling (SEM) method by Analysis of Moment Structures (AMOS) software. The results showed that the purchase intention has positively related to the purchase decision. Variable EWOM toward trust has positive relation, variable social identity and risk perception have no any significant relation to trust. Variable risk perception toward purchase intention has no significant relation, while the variable trust has significant positive relation to purchase intention.
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Hu, Yong Quan, and Bing Wang. "Case Study on Business Model Innovation of Online Group-Buying Enterprise - Juhuasuan." Applied Mechanics and Materials 291-294 (February 2013): 2811–16. http://dx.doi.org/10.4028/www.scientific.net/amm.291-294.2811.

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Business model plays a crucial role in the process of development of online group-buying industry. In this paper, we choose Juhuasuan as research object and analyze its constitute factors and operation mechanism of business model using grounded theory and qualitative analysis software Nvivo 8 based on a database constructed with interviews , collected data. We find that: a)Compared to Osterwalder’s business model, online group-buying enterprise business model covers environment and social responsibility;b)Resources acquisition, value creation and cost-to-income constitute online group-buying enterprise business model;c) Resources acquisition and cost-to-income provide a bracket to online group-buying enterprise value creation and they construct operation mechanism of online group-buying enterprise together.
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Lesmana, Teguh, Samsunuwiyati Mar’at, and Widya Risnawati. "Application of CBT in Coping with Compulsive Buying on Online Shopping by Young Adult Woman." Jurnal Muara Ilmu Sosial, Humaniora, dan Seni 1, no. 1 (May 10, 2017): 65. http://dx.doi.org/10.24912/jmishumsen.v1i1.336.

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The purpose of this study is want to know how the results of cognitive behavior therapy (CBT) application in coping with compulsive buying on online shopping by young adult woman. Compulsive buying is defined as buying behavior done by individual repetitively, happens automatically as response toward inner state or certain events. The buying behavior which often done tend to be excessive until finally cause problem in life. CBT is a psychological intervention which handle the interaction among how people thinks, feels and behaves. Online shopping is a process of buying goods or services from someone who sell through internet. The number of samples in this study consist of 113 young women with age between 20 to 30 years old which obtained from online questionnaires. From 113 subjects, it is found that there are 5 people with high level of compulsive buying and doing online shopping several times a week. In the process, only 2 people remains who are willing to continue through until the intervention started. This study used one-group pretest-posttest design, which measure compulsive buying among participants by using compulsive buying scale (CBS). After the participants are given manipulation with CBT, then there will be remeasurement towards compulsive buying using CBS again. According to the results of intervention, it is known that CBT can reduce the frequency of online shopping both subjects and reduce the level of compulsive buying tendency according to CBS. Factors which supports change are good cooperation from the subjects and motivation to change. Key Words: CBT, compulsive buying, online shopping
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Shiau, Wen-Lung, and Patrick Y. K. Chau. "Does altruism matter on online group buying? Perspectives from egotistic and altruistic motivation." Information Technology & People 28, no. 3 (August 3, 2015): 677–98. http://dx.doi.org/10.1108/itp-08-2014-0174.

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Purpose – The purpose of this paper is to identify whether altruistic motivation is a significant factor in online group buying and to examine the effects of altruistic and egotistic motivation on online group buying intention through the psychological processes of trust and satisfaction. Design/methodology/approach – A field study on Ihergo (www.ihergo.com/) was chosen because it is the largest online group buying marketplace in Taiwan. An online survey method was used to collect data. Returned questionnaires numbered 302 responses with 20 incomplete data, resulting in 282 valid responses for data analysis. Collected data were analyzed using structural equation modeling. Findings – The findings of the study shows that altruism is relevant to online group buying, and trust and satisfaction have significantly positive effects on online group buying intention. The results emphasize that altruism, reciprocity, and reputation of motivations are significantly positive predictors of trust. Altruism and reciprocity have significantly positive effects on satisfaction, whereas reputation does not. Research limitations/implications – Altruism, reciprocity, and reputation represent three key elements of online group buying behavior. Integration of the altruism, reciprocity, and reputation results in a better explanation on online group buying intention through the psychological process, trust, and satisfaction. This study extends the value of online group buying and sheds light on the potential effects of altruistic and egotistic motivation on online group buying intention. Practical implications – Online group buying is more complex than individual online shopping and is not easy to fulfill customer requirements. To satisfy online group buying, e-vendors might provide altruistic activities, enhance reciprocal services and products, develop better reputation mechanisms, and present an easier approach to encourage online group buying on the web site. Originality/value – To the best of the knowledge, this is first paper to examine the effects of altruism on online group buying. The contribution of this study draws attention to the altruistic value of electronic commerce, by theorizing and validating the effects of altruistic and egotistic motivation on online group buying intention through psychological processes (trust and satisfaction).
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Johri, Shubha, and Shobhana Tiwari. "Role of lifestyle in buying decision process in online retail industry." Pranjana:The Journal of Management Awareness 22, no. 1 (2019): 11. http://dx.doi.org/10.5958/0974-0945.2019.00002.5.

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Putra, Made Santika, and I. Wayan Santika. "PENGARUH GENDER, DAYA TARIK PROMOSI, KEPEMILIKAN KARTU KREDIT TERHADAP PERILAKU PEMBELIAN IMPULSIF ONLINE PRODUK LIFESTYLE." E-Jurnal Manajemen Universitas Udayana 7, no. 10 (July 30, 2018): 5570. http://dx.doi.org/10.24843/ejmunud.2018.v07.i10.p13.

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Technological advances create a new paradigm in the business world. The rapid development of internet usage will have a positive impact for online business in Indonesia. One of the most desirable consumer behavior by marketers who use online media is the impulsive purchase behavior. This study aims to determine the effect of gender, attractiveness of promotion and ownership of credit cards against impulsive buying behavior online. This research was conducted in Denpasar City involving 60 respondents through purposive sampling method. This method was chosen because it is not known exactly the number of population. Data were collected through questionnaires. Data analysis technique used is multiple linear regression analysis technique.The results of this study found that gender positively and positively affects online impulsive buying behavior, promotional appeal positively and significantly affects online impulsive buying behavior and credit card ownership positively and significantly affects online impulsive buying behavior. Marketers are expected to be more accurate in determining market segmentation, more creative in promoting and able to provide convenience and convenience in the payment process when shopping online. Keywords: gender, attraction of promotion, credit card ownership, impulsive buying behavior.
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Muzalifah, Muzalifah. "Keabsahan Akad Jual Beli Online Muslim Kelas Menengah Kota Yogyakarta Pasca Pandemi Covid-19." TAWAZUN : Journal of Sharia Economic Law 4, no. 1 (June 29, 2021): 1. http://dx.doi.org/10.21043/tawazun.v4i1.9434.

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<em>This study aims to determine the validity of the online buying and selling contract after the Covid-19 pandemic. Online buying and selling transactions are increasingly prevalent and have become superior after the Covid-19 pandemic. One of the factors is the government ban on crowds and encouragement to always maintain a safe distance to avoid Covid-19. This study uses a quantitative approach. The data collection technique used a questionnaire distributed to 45 respondents who carried out buying and selling online after the Covid-19 pandemic. Meanwhile, the data analysis used percentages. The results of the study found that only 8.9% of 45 respondents stated that they were buying and selling online to avoid the spread of Covid-19, 22.2% of them stated that online buying and selling was profitable, and 26.7% for easier marketing. While the rest said that buying and selling online was done to save business capital and as a side job. According to Islamic law, there is no prohibition on buying and selling activities after the Covid-19 pandemic as long as it does not conflict with Islamic teachings. The contract in the sale and purchase is valid if it meets the requirements and is in harmony according to Islamic law. The application of khiyar rights in online buying and selling after the Covid-19 pandemic is important to implement. This is done to avoid a loss to one of the parties after the transaction process has taken place.</em>
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Hendra Wijaya, Askar Patahuddin, Khaerul Aqbar, and Wahyu Kurniawan Hasmudin. "Hukum Jual Beli Online dengan Sistem Pre Order dalam Perspektif Hukum Islam (Studi Kasus Toko Online Nashrah Store)." BUSTANUL FUQAHA: Jurnal Bidang Hukum Islam 2, no. 2 (August 17, 2021): 251–70. http://dx.doi.org/10.36701/bustanul.v2i2.379.

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This study aimed to know and anlayze the process of buying and selling online with a pre-order system at the Nashrah Store online store according to Islamic law. This study was a qualitative type of research (field research) using a normative and sociological juridical approach. The research showed several things. First, in general, the process of buying and selling with a pre-order system carried out by Nashrah Store is in accordance with the laws governing electronic transaction. Second, the sale and purchase contract carried out by Nashrah Store based on the form and method of payment are to apply a salam contract. As for the final payment method, it does not apply a salam contract, but applies al-wa'd bi al-syira' which is only in the form of a purchase promise.
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Vrânceanu, Diana-Maria, Claudia-Elena Țuclea, and Gabriela Țigu. "Price search behaviour in digital markets – A perspective from Romania." Management & Marketing. Challenges for the Knowledge Society 15, no. 2 (June 1, 2020): 219–35. http://dx.doi.org/10.2478/mmcks-2020-0014.

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AbstractPrice represents a source of information customers may rely on in the buying decision making process. The literature in this area shows that on the Internet, the process of searching for price information is more complex than on traditional stores, being influenced by various factors. This paper aims to identify and describe the relations between two categories of variables. On the one hand there are the variables related to the price searching behaviour on the online environment, and on the other hand there are the variables related to the buying process. This research is based on a survey, the sample consisting of 1112 online buyers. The relationships between these variables were represented through a conceptual model based on a structural equation modeling approach. The main findings of the research show that the more a customer searches for price information online, the more he/she acquires abilities to search, becoming more predisposed to perceive a better value from shopping online and intending more to purchase from the Internet. The managerial implications concern the communication strategies adopted by online stores, the information provided by them influencing the perceived value of doing online shopping and the buying intentions on the Internet.
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Xiao, Lin, and Chuanmin Mi. "A Qualitative Approach to Understand Consumer Groups and Decision-Making Process in Online Group Buying." International Journal of Web Services Research 16, no. 2 (April 2019): 24–46. http://dx.doi.org/10.4018/ijwsr.2019040102.

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This exploratory study used a qualitative approach to segment consumers in an online group buying context based on benefits pursued. 58 participants who have online group buying experience were interviewed. A cluster analysis was conducted on the interview data. The authors found three sub-groups of consumers: economic shoppers, balanced shoppers, and destination shoppers. A hierarchical decision-making process model was developed for different sub-groups of consumers. The results showed that these three sub-groups of consumers are different in terms of their decision-making process. This study overcomes the shortcomings of traditional segmentation studies by proposing a new segmentation method.
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Dissertations / Theses on the topic "Online Buying Process"

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Markou, Christiana. "Consumer software agents in the online buying process : risks, issues and the EU legal response." Thesis, Lancaster University, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.619275.

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This thesis looks at agent technology from a 'consumer protection' angle to examine whether EU law contains adequate safeguards against the risks associated with its use. It concentrates on four agent types that assist the consumer in finding products, making purchase decisions and concluding contracts online: notification. recommendation. shopping and negotiation agents. First. the various consumer risks associated with the use of each agent are set out: the privacy of the consumer is at risk, as is his freedom of choice regarding product purchases; his online activity may be restricted or interfered with; he may be discriminated against, being asked to pay a higher price or offered 'lower quality’ products than others: his pain and suffering may be exploited for profit and he may be persuaded 10 buy harmful products: he risks making bad purchases or being defrauded: he may also enter into erroneous contracts, thus being asked to pay an unreasonably high 'product' price and/or having to pay for products he never intended to buy, The various sources of these risks - i,e., certain unacceptable practices often employed by agent providers - are also identified. Deriving assistance from the results of this 'source identification' exercise. the thesis then formulates possible legal solutions. In the light of these solutions. it then examines whether appropriate legal safeguards against the arising risks exist al Community level. It concludes that the relevant EU legal response is not fully satisfactory: the 'raw' material of the appropriate legal solutions exists within EU Directives mainly in the privacy and 'consumer protection' field s, but often those solutions are inapplicable to agents or, at best. are only semi-adequate. Finally, it suggests legislative amendments for improving adequacy and ensuring applicability.
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Alamoudi, Hawazen. "How external and mediating factors affect consumer purchasing behaviour in online luxury shopping." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/5323.

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Recently, many studies have detailed how consumer perceptions and experiences affect attitudes and behaviours towards web service quality and e-satisfaction. Controversy arises when it comes to luxury brands. Luxury brands associate themselves with the concept of exclusivity and they position themselves in the market as such. But in online placement, how do they remain exclusive when information is accessible to everyone? Consumers of luxury products and services have varying opinions on the subject. Not all consumers are susceptible to online marketing and retailing. The perception of consumers is highly relevant when assigning the term ‘luxury’ to a brand. Therefore, a luxury brand has a certain personality and has an emotional and a creative appeal for the consumer. The aim of this research is to understand consumer attitude towards online luxury shopping websites before the purchase, during the purchase, and after the purchase. This study investigates the external factors that impact on consumer attitude toward purchasing online luxury shopping as a first step in the consumer online luxury shopping model. Further, it examines consumer attitude towards purchase life cycle, and the mediation role of consumer attitude between external factors and purchase intention. Moreover, this study investigates the relationships between different stages inside the purchase life cycle. This work is the first study focusing on the above aspects in a luxury context, the importance of which has been widely recognised in marketing literature but never explored empirically. Taking an exploratory approach, the study shows that in the case of brands in the premium luxury segment, external factors may have a positive influence on luxury perceptions, and more specifically on consumer attitude, which in turn may affect their intention to proceed to the online buying process. This study uses the Technology Acceptance Model (TAM) as a theoretical grounding to study the adoption and evolution of a consumer online luxury shopping (COLS) model. A questionnaire was deployed online as a research instrument to collect the data from 313 online luxury consumers in the United Kingdom (UK) and United States (US). The data were analysed using Structural Equation Modelling (SEM) with PLS software. Further analysis using multi group analysis (MGA) was conducted after the main analysis for comparison between country (UK and US), gender (Male and Female), and level of internet experience (Intermediate and Advanced). The empirical results from this study show that, among seven external factors that affect consumer attitude (perceived usefulness, perceived ease of use, perceived brand value, e-WOM, e-service quality, social network site usage and social media marketing activities), e-service quality has the strongest impact on consumer attitude toward purchasing online. However, perceived ease of use, perceived usefulness and e-word of mouth were non-significant, while e-service quality, social network site usage, social media marketing activities, and perceived brand value were all significant, and positively impact on consumer attitude. Moreover, the rest of the relationships from the COLS findings were significantly positive. Finally, the findings of this study provide noteworthy theoretical insights in terms of development of the COLS from the theory of extended TAM, and the COLS highlights the importance of the external factors, consumer attitude, and purchase lifecycle as the key elements of online luxury shopping. Moreover, the COLS model has been tested using multi-group analysis in three sets (country, gender, and internet level of experience). Furthermore, these findings bring valuable marketing implications highlighted by this study, and covers before purchase, during purchase, and after purchase, which shows what is happening inside the entire buying process for online luxury shopping. Marketers might also note that adopting an online luxury shopping website and recognising what factors can affect buying externally or internally can improve business efficiency.
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Lulek, Alexandra, and Marcus Wehinger. "Why consumers engage in eWOM : motivation to conduct research online and post online reviews." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-971.

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The purpose of this study was to provide a better understanding why consumers conduct research online and post online reviews. This was achieved by finding relationships between the two phenomena presented above. The study used a cross-sectional design since little was known about the relationships within the chosen research area. Results were measured by quantitative instrument through a self-administered questionnaire divided by each phenomenon. The questionnaire was directed towards Swedish consumers in the buying decision process.Consumers conduct research online with the specific goal for gaining information posted by other consumers, since it has a higher credibility. Helping other consumers and self-expression was reasons found in relation to why consumers post online reviews.Findings strengthen the fact that higher education could be found of relationship to conduct research online; however, not to post online reviews. In comparison to previous studies the study measured online shopping frequency instead of Internet experience. It was found that consumers who conducted online shopping were in relation with previous presented theories.
Syftet med denna studie var att skapa en bättre förståelse till varför konsumenter publicerar och konsumerar onlinerecensioner. Genom att applicera en tvärsnittsdesign kunde syftet uppnås då relationer identifierades. För att möjliggöra mätning av resultatet applicerades ett kvantitativt instrument genom en självadministrerad enkät vilken var uppdelad efter respektive fenomen.Onlinerecensioner används för det specifika målet att samla större mängder information innan köpbeslut. De onlinerecensioner som används främst är de skapade av andra konsumenter då de anses vara av högre trovärdighet än information skapat av företag. Att hjälpa andra konsumenter och självförbättring är vad resultatet påvisar vara anledning till att konsumenter publicerar onlinerecensioner.Vidare stärkte resultatet en relation där konsumenter med högre utbildning tenderar att konsumera onlinerecensioner men inte till att publicera dessa. Konsumenternas köpfrekvens applicerades istället för att mäta graden erfarenhet av Internet, vilket gjorts i tidigare studier.
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Dong, Changhao, and Jinaan Toaha. "Identifying and analysing the problems and difficulties in online buying process from the perspectives of Swedish E-customers." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24414.

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Flyckt, Sara, Hanna Holmgren, and Amanda Werner. "The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44106.

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Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. One industry that has been reluctant towards this online shift is the display materials industry. However, during recent years display material suppliers operating online have become more successful. Therefore, understanding companies purchasing process when buying display material online is necessary.   Purpose: This thesis aims to explain and investigate the online organizational buying behavior of British and Swedish organizations while purchasing display materials and several factors that influence it, such as culture, digitalization and buyer-seller relationships are examined.   Method: A qualitative approach with semi-structured interview was used to conduct this research. Eight participants from British and Swedish organizations who are customers of the display material company SignMax were interviewed. The data collected has been analyzed together with literature on online organizational buying behavior and the influencing factors. Results: The findings of this research showed that the level of product involvement and national culture decides and forms the importance of the purchase, the purchasing process and the type of supplier-relationship desired. Additionally, the attitude towards digitalization and the experience of online purchases determine the level of personal contact and support. Based on the empirical analysis the findings showed that for the cases of UK and Sweden, UK was more performance-oriented in their supplier relationships and highly valued ease of use and a smooth purchasing process. Sweden on the other hand, focused more on soft-values such as personal contact and support.
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Kozlova, Tatjana, and Olga Tytarenko. "To buy and what to buy? : the study of consumer behaviour on the Internet." Thesis, Gotland University, Department of Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-139.

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The process that consumers go through while buying something is called consumer buying process and has been studied for a long time. Three stages of the Five-Stage Model (Kotler, 2006) provide a starting point for analysis in this paper and the reason of using this model is to make collected data more structured and easier for understanding. The purpose of this paper is to describe and analyze costumer buying process online.The method for data collection applied in this study is called “think-aloud” that means participants are verbalizing their screen activity and thoughts during the process of observation. The results of this research show that consumer buying process online is a complex process that is influenced by the amount and intensity of information received during the process as well as consumer knowledge and experience on the area of problem. The sequence of the stages proposed by the research model can vary depending on the preferences of consumer and readiness to make a decision.

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Shabnam, Pazhman. "Konsumenternas köpvanor inom olika försäljningskanaler : Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25156.

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In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category. This, together with the growth of technology, have created new opportunities for consumers during their online shopping. The purpose of this study is to examine the differences between consumers who use physical store, online store or both. This study aims to look into consumers' shopping habits within these sales channels and factors that are affecting them. This study uses a quantitative method with 150 respondents participating in a survey of 16 questions. The respondents consist of women in Stockholm in the age group 15-35. The survey is based on theories of sales channels and consumer buying process. The results show that respondents shop more frequently in a physical store than an electronic store. The three most important factors, for respondents that are using both channels, are the price, the fit and the quality. The latter two factors are perceived to be more easily evaluated and detailed in a physical store with physical contact. The traditional retailers, who only shop in a physical store, value service and experience the highest. This is one of the main reasons that they do not shop online because the service and experience are different in each sales channels. However, the price, the fit and the quality share the second place. Also, the brand and the width of the supply are of significance since the availability is greater in e-commerce. These two factors, can along with the price, be prime reasons for onlineshopping. Respondents who never shop online consider safety and shipping/delivery process the main reason for it. This study has therefore come to the conclusion that the ideal marketing strategy for consumers is the brick and click strategy. These two combined channels can compensate for each other's shortcomings and thereby enhance the consumer satisfaction. With a combined sales channel, consumers have also the possibility to use both channels in the buying process and adapt their approaches in the different stages according to their needs, which may differ depending on different circumstances.
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Olson, Corey, and Antonia Rödel. "The Evolution of E-Commerce : How to develop a successful Strategy?" Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1946.

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E-commerce presents a new format for doing business. It creates an efficient, yet complex, system providing potential time and cost savings. The main question is then how a comprehensive strategy is developed to outline the new process. Whether an MNC can successfully develop an e-commerce strategy or not, depends on their understanding of customers within their global environment and the secure transfer of customer information. They must adjust their company operations to concentrate on identifying sources of customer relationship management, such as segmentation, needs and abilities, benefits, values, buying behaviour and trust aspects. Companies need to differentiate their ecommerce approaches from their competition, in order to enable and motivate their transition to an online system.

In the case of our methodology, a qualitative, single case study approach of Electrolux Professional Laundry Group was used. Interviews of their customers and sales offices from around Europe determined their understanding and opinions of the closure of warehouses to concentrate on e-commerce within the company. Findings indicate that there is a need to clarify the role of the system, the safety of the customer's information and how it relates to the responsibilities of the sales offices in question. In addition, customers must be carefully researched in order to make the new system congruent with their purchasing preferences and abilities. Once created, a clear model is established to determine their affects on the process of creating a successful e-commerce strategy.

Due to the increasing presence of e-commerce amongst competition in Electrolux's industry, the need to develop a detailed e-commerce strategy is crucial. Their products and services are some of the highest-rated in the industry, but their e-commerce system needs to be improved to match the standards of their well-known brand name. Therefore, careful development of their e-commerce operations will require detailed attention to every stage of the strategy process.

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Hjärne, Sara, Mathilda Perem, and Ewelina Wallin. "Hur fungerar egentligen köpbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34484.

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Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet. Institution: School of Economics, Linnaeus University, Växjö. Course code: 2FE16E. Authors: Sara Hjärne, Mathilda Perem, Ewelina Wallin. Tutor: Dan Halvarsson. Examiner: Åsa Devine. Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior. Background: Buying decision process is a model that marketers use to get a better understanding of their customers and their behavior when purchasing a product. This process consists of five different steps; need recognition, information search, evaluation of alternatives, purchase decision and evaluation. Buying decision process has for a long time been an accepted model but scientists argue that the introduction of Internet as a channel for consumption has changed this process. The Internet has also led to a change of power in which customers today have greater influence, which greatly affects the buying decision process in e-commerce Purpose: The purpose is to explore how consumers perceive their behavior when they consume through e-commerce. Research questions:How do consumers perceive the buying decision process they experience when they consume through e-commerce?How do consumers perceive different factors that are important to them when they consume through e-commerce? Methodology: Qualitative study, cross-sectional design, semi-structured interviews. Conclusion: This thesis shows that the traditional model of the buying decision process is not consistent with consumers' perception of how they are undergoing the process when applied to an e-commerce context. This process is influenced by different factors, which is influence, convenience, webpage's atmosphere, risk, price, supply, consumption occasions, expectations, delivery and return.
Titel: Hur fungerar egentligen köpbeslutsprocessen inom e-handel?- En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet. Institution: Ekonomihögskolan, Linnéuniversitetet, Växjö. Kurskod: 2FE16E. Författare: Sara Hjärne, Mathilda Perem, Ewelina Wallin. Handledare: Dan Halvarsson. Examinator: Åsa Devine. Nyckelord: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior. Bakgrund: Köpbeslutsprocessen är en modell som marknadsförare använder för att få en bättre förståelse för sina kunder och deras beteende vid köp av en produkt. Denna process består av fem olika steg; behov, informationssökning, värdering av alternativ, köpbeslut och utvärdering. Köpbeslutsprocessen har länge varit en accepterad modell men forskare menar att introduktionen av Internet som en kanal för konsumtion har även förändrat denna process. Internet har även lett till ett maktskifte där kunderna idag har större inflytande, vilket i hög grad påverkar köpbeslutsprocessen inom e-handel Syfte: Syftet är att utforska hur konsumenterna uppfattar sitt beteende när de konsumerar genom e-handel. Forskningsfrågor: Hur uppfattar konsumenter den köpbeslutsprocess de går igenom när de konsumerar genom e-handel?Hur uppfattar konsumenterna olika faktorer som är betydelsefulla för dem när de konsumerar genom e-handel? Metod: Kvalitativ studie, Tvärsnittsdesign, Semi-strukturerade intervjuer. Slutsats: Studien visar att den traditionella modellen för köpbeslutsprocessen inte stämmer överens med konsumenternas uppfattning om hur de genomgår processen i en e-handel kontext. Denna process påverkas av faktorerna inflytande, bekvämlighet, webbsidans atmosfär, risk, pris, utbud, konsumtionstillfällen, förväntningar, leverans och retur.
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Carlsson, Ricky, and Alexander Vilhelmsson. "Nej tack till onödig reklam! : En studie om riktad marknadsföring via Big Data från ett konsumentperspektiv." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176771.

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Title: No thanks to unnecessary advertising! -A study on targeted marketing via Big Data in a consumer perspective Authors: Ricky Carlsson and Alexander Vilhelmsson Supervisor: Anders Parment Key words: Targeted marketing, Big Data, Customer segmentation, Buying process, Integrity concern, Customer relationship management, Marketing communication, Strategic management, Big Data management, Online Behavioural Targeting Introduction: In a world that is globalizing and where digital development is advancing, companies have had to adapt. In recent times with the increasingly more digital world, technology has become an increasingly more relevant factor, not least in marketing. A digital method that has emerged is Big Data, whichmakes it possible forcompanies tocollect large amounts of information about consumers. By analysing the information extracted from Big Data, it is easier to find and understand consumers' needs and what motivates their buying process. It is important that companies analyse the information correctly so that they do not run the risk of creating negative effects from targeted marketing via Big Data. Purpose: To investigate Swedish consumers' attitudestowards targeted marketing via Big Data and to find out how companies that sell goods and services to consumers can improve their use of Big Data in targeted marketing from a consumer perspective. Method: The study is a cross-sectional study of a qualitative and quantitative nature. The qualitative empirical data consists of 11 semi-structured interviews with students in Sweden. The quantitative empirical data consists of 203 survey answers collected from consumers around Sweden. The study is based on an abductive approach and has a hermeneutic approach. Conclusion: The result of the study shows that there are both opportunities and challenges for companies when using Big Data in targeted marketing. Targeted marketing with the help of Big Data that is performed correctly should only have a positive impact on the targeted marketing and something that creates value for both the consumers and the companies, but this is not the case today. The population of the study perceives that marketing often does not match their needs; this shows that companies must become better at analysing the data. If the data extracted from Big Data is analysed in a better way, the segmentation of consumers will also be better.
Titel: Nej tack till onödig reklam! - En studie om riktad marknadsföring via Big Data i ett konsumentperspektiv. Författare: Ricky Carlsson och Alexander Vilhelmsson Handledare: Anders Parment Bakgrund: I en värld som globaliseras och där den digitala utvecklingen går framåt har företag varit tvungna att anpassa sig. På senare tid i takt med den ständigt mer digitaliserade världen har teknologi blivit en alltmer relevant faktor, inte minst inom marknadsföring. En digital metod som har vuxit fram är Big Data genom vilken företag har möjlighet att samla in stora mängder information om konsumenter. Genom att analysera informationen som utvinns från Big Data går det att lättare finna och förstå konsumenters behov och vad som motiverar deras köpprocess. Det är viktigt att företag analyserar informationen på rätt sätt för att inte löpa risken att skapa negativa effekter av den riktade marknadsföringen via Big Data. Syfte: Att undersöka svenska konsumenters attityder till riktad marknadsföring via Big Data samt ta reda på hur företag som säljer varor eller tjänster till konsumenter kan förbättra användningen av Big Data inom riktad marknadsföring utifrån ett konsumentperspektiv. Metod: Studien är en tvärsnittsstudie av kvalitativ och kvantitativ karaktär. Den kvalitativa empirin består av 11 semi-strukturerade intervjuer med studenter i Sverige. Den kvantitativa empirin består av 203 insamlade enkätsvar från konsumenter runt om i Sverige. Studien grundas i en abduktiv ansats och har ett hermeneutiskt synsätt. Slutsatser: Resultatet i studien visar på att det finns möjligheter och utmaningar för företag vid användning av Big Data inom riktad marknadsföring. En riktad marknadsföring medhjälp av Big Data som utförs på rätt sätt borde enbart ha en positiv påverkan på den riktade marknadsföringen och något som skapar värde för konsumenter och företag, men så är inte fallet idag. Då studiens population uppfattar att den riktade marknadsföringen ofta inte matchar deras behov bör företag bli bättre på att analysera data. Om data som utvinns från Big Data analyseras på ett bättre sätt kommer även segmenteringen av konsumenter att bli bättre.
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Books on the topic "Online Buying Process"

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Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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Book chapters on the topic "Online Buying Process"

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"The online buying process." In e-Business - A Jargon-Free Practical Guide, 55–68. Routledge, 2012. http://dx.doi.org/10.4324/9780080504872-7.

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Andoh-Quainoo, Lydia. "Social Media Usage in Online Consumer Decision Process and Buying Behaviour." In Advances in Marketing, Customer Relationship Management, and E-Services, 193–212. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2185-4.ch009.

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This chapter examines the usage of social media in predicting consumer buying process. A mixed method approach has been applied, a cross sectional survey and in-depth interviews were conducted in three universities in Ghana. The responses were collected from individuals in the age group of 18 -30. Data was analysed using Logistics Regression and Thematic analyses. The findings revealed that the social media behaviour of young consumers could significantly influence their behaviour at the pre-purchase information search and evaluation levels. The findings suggest young consumers are more likely to use social media for marketing activities such as purchasing, hence industries should redirect more activities towards this digital channel. This implies that social media is driving young consumers into e-commerce and that presents a huge opportunity for business and marketers.
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Kutabish, Saleh Mohammed, and Ana Maria Soares. "The Role of Social Commerce Components on the Consumer Decision-Making Process." In Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, 209–24. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2220-2.ch009.

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Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.
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Wong, Yuk Kuen, and C. J. Hsu. "Online Trust in Mobile Commerce." In Encyclopedia of Information Communication Technology, 647–55. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-59904-845-1.ch085.

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The aim of this study focuses solely on the customer’s perceptions of the m-commerce environment, rather than on trust in intermediaries or in third parties that might mediate between the customer and the store. The focus is on development of a framework to explain mcommerce acceptance in consumers’ decision-making process. The chapter further extends the technology acceptance model (TAM) in mobile commerce, particularly in the context of the consumer’s confidence level in the buying decision making process, rather than only focusing on the users’ acceptance of technology. The chapter provides a theoretical framework for mcommerce adoption and also suggests the importantrelationships between psychological and behavioral factors in the consumer decision-making process.
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Antunes, Ana Cristina. "The Role of Social Media Influencers on the Consumer Decision-Making Process." In Advances in Social Networking and Online Communities, 138–54. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4718-2.ch008.

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The digital era has introduced many changes in the consumer marketplace. Social media and especially social networking sites redefined how consumers relate to and behave towards brands, as well as the brand-consumer relationship. Within this context and the heightened resistance to brand communication through traditional media, marketeers are turning to other strategies to connect with their customers and influence their consumer journey. One of these strategies is influencer marketing. In the last years, brands have used social media influencers as endorsers of their products and services, and as brand ambassadors. Digital influencers connect consumers and brands, strengthening their bond and allowing the brand to reach their target in a more natural way to influence the consumer buying process. In this chapter we will provide a narrative review on the role of digital influencers on the consumer decision processes.
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Roy, Souvik, Amar Raju G., and Dennis Joseph. "Traveler Decision Making in Online vs. Offline Buying Behavior." In Advances in Marketing, Customer Relationship Management, and E-Services, 23–48. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9783-4.ch002.

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The growing preference of consumers to search for information and make web purchases in travel and tourism context is forcing a number of enterprises to go online. Looking at the complexity that already lies in offline decision making, attracting consumers online, understanding their psychology, and making them purchase is becoming a stringent job for the marketers. Though significant research work has been done in terms of adoption of website services for travel websites, a comparative understanding of the offline and online purchase decision-making process of the consumer and how that can be leveraged in making the consumer loyal through continuous usage of the website services still needs an in-depth understanding. In this chapter, the authors have tried to differentiate between online and offline behavior and proposed a model based on intention adoption and continuance framework which will surely provide insights to both the academicians and marketers/website developers in terms of improving the online buying behavior of consumers in travel and tourism context.
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Bhattacharya, Subhajit, and Vijeta Anand. "An Empirical Study to Find the Road-Map for Understanding Online Buying Practices of Indian Youths." In Global Branding, 359–76. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9282-2.ch018.

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The growing importance & popularity of online buying is very much substantial and quite evident in India these days. In this present study, there is a truthful attempt to identify the component which are having connections with online retail brand association and studding the process to construct brand association with the effects of the different influencers pertaining to online buying. The present study also focuses in explaining how that brand association converts into buying intentions of Indian youth customer. The research is based on empirical data. The outcomes of this current research will be helpful for the online marketers, online store developers, online store promotion managers and consultants to take a deeper look into what best can be done with the online retail brands to generate a high level of connectivity with the Indian youth market.
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Bhattacharyya, Som Sekhar, and Asmita Wani. "Study of E-Commerce Customer Review Capturing Process in the Indian Context." In Handbook of Research on Current Trends in Asian Economics, Business, and Administration, 79–93. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8486-6.ch005.

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Online customer reviews provided by customers on e-commerce sites who had bought the products proved to be a key parameter. New and potential customers at the pre-purchase stage to vet the merits and demerits before buying new products listed on e-commerce sites referred to online customer reviews. However, there have been very few studies that focused on online customer review capturing process. Thus, this research work focused on the review capturing process of e-commerce websites from a customer's point of view to understand the online customer review process. A qualitative exploratory research was carried out. An open-ended semi-structured questionnaire was used to understand customer's stand on the e-commerce review capturing process. In-depth interviews were collected from customers. The data was analyzed thematic content. The study findings indicated what motivated customers to write online reviews, what inhibited them from writing reviews and what were their suggestions for the managers of e-commerce organizations towards designing better online review capturing.
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Chakraverty, Aishwarrya, and Deepesh Mandal. "Role of Consumer Mood Analysis in Buying Guitars." In Advances in Marketing, Customer Relationship Management, and E-Services, 43–68. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5690-9.ch003.

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This chapter explores consumer engagement, brand/category recall of the target audience by utilizing the mind and mood analysis method. What really goes into the decision-making process by the consumers before making a choice in the market which is full of clutter in its space has been the sole purpose of this research paper. The arduous work involved processes to find out the consumer buying behavior of guitars by semi-professionals and professionals at Indian semi-metro cities. With the growing numbers of offline and online stores, consumers are spoilt for choices when it comes to purchasing the desired products. The innovative world and various brands of products make it difficult for a consumer to make a buying decision. The authors aimed to throw some light into how such decisions are made by choosing a target audience and one of the most popular musical instruments, guitars, by using some invigorating techniques which have been discussed in this research paper.
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Gupta, Harsha. "Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment." In Brand Culture and Identity, 1149–70. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch061.

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With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.
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Conference papers on the topic "Online Buying Process"

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Hansanti, Songporn, Daoroong Aiyadech, and Wilawan Somsuk. "THE RELATIONSHIP BETWEEN MARKETING MIX AND BUYING DECISION PROCESS ON THE ONLINE SHOPPING IN THAILAND." In 36th International Academic Conference, London. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.036.014.

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Bongard, Stefan. "Online Grocery Shopping: a Boom, Hype, or Black Ice?" In Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.019.

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Buying groceries online is no longer a novel phenomenon: recent studies (2016) show that in Germany, approximately 30 percent of potential buyers have already purchased groceries online. Together with the latest grocery shopping services from the online giant Amazon (e.g. Amazon Fresh and Amazon go), this growing sector of online food and drink retail comprises an attractive field for economic research. General research objectives in this field investigate sustainable business models, planning of logistics structures, and changes in buyer behaviour. The purpose of this present study was to analyze buyer behavior in the field of online food retail based on a process design derived from principles of Quality Management. A convenience sample of 822 valid data records was collected from November– December 2016 using a sophisticated online survey tool. The data set contains responses from 256 individuals who had already bought groceries online, while the rest of the respondents had not previously purchased groceries online. The study strongly underscores the great potential of online retail grocery industry, while also detailing the potential risks associated with this business model, such as low profit margins and packaging issues.
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Haziri, Fortesa, Lulzim Shabani, and Miloslava Chovancova. "Customer game experience impact on gamification and online purchasing." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.078.

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PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing
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