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Budi Puspitasari, Nia, Susatyo Nugroho W P, Deya Nilan Amyhorsea, and Aries Susanty. "Consumer’s Buying Decision-Making Process in E-Commerce." E3S Web of Conferences 31 (2018): 11003. http://dx.doi.org/10.1051/e3sconf/20183111003.
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The e-commerce growth and development in Indonesia is very rapid as well as the internet grows, but it is not well-balanced with the number of online buying transaction which is still relatively low. Even the today’s biggest B2C e-commerce people in Indonesia, Lazada, has continually decreased online purchasing. This research is aimed to describe factors affecting online buying decision- making in the e-commerce Lazada. The type of this research is confirmatory research. The variable used is following conceptual model i.e. Electronic Word of Mouth (EWOM), social identity, risk perception, trust, and purchase intention. The data were obtained through the questionnaire with Likert scale 1-5. There are 104 people researching sample who meets the criteria as Lazada consumer that, at least do a transaction in recent six months. Data analyzing were done using Structural Equation Modelling (SEM) method by Analysis of Moment Structures (AMOS) software. The results showed that the purchase intention has positively related to the purchase decision. Variable EWOM toward trust has positive relation, variable social identity and risk perception have no any significant relation to trust. Variable risk perception toward purchase intention has no significant relation, while the variable trust has significant positive relation to purchase intention.
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Hu, Yong Quan, and Bing Wang. "Case Study on Business Model Innovation of Online Group-Buying Enterprise - Juhuasuan." Applied Mechanics and Materials 291-294 (February 2013): 2811–16. http://dx.doi.org/10.4028/www.scientific.net/amm.291-294.2811.
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Business model plays a crucial role in the process of development of online group-buying industry. In this paper, we choose Juhuasuan as research object and analyze its constitute factors and operation mechanism of business model using grounded theory and qualitative analysis software Nvivo 8 based on a database constructed with interviews , collected data. We find that: a)Compared to Osterwalder’s business model, online group-buying enterprise business model covers environment and social responsibility;b)Resources acquisition, value creation and cost-to-income constitute online group-buying enterprise business model;c) Resources acquisition and cost-to-income provide a bracket to online group-buying enterprise value creation and they construct operation mechanism of online group-buying enterprise together.
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Lesmana, Teguh, Samsunuwiyati Mar’at, and Widya Risnawati. "Application of CBT in Coping with Compulsive Buying on Online Shopping by Young Adult Woman." Jurnal Muara Ilmu Sosial, Humaniora, dan Seni 1, no. 1 (May 10, 2017): 65. http://dx.doi.org/10.24912/jmishumsen.v1i1.336.
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The purpose of this study is want to know how the results of cognitive behavior therapy (CBT) application in coping with compulsive buying on online shopping by young adult woman. Compulsive buying is defined as buying behavior done by individual repetitively, happens automatically as response toward inner state or certain events. The buying behavior which often done tend to be excessive until finally cause problem in life. CBT is a psychological intervention which handle the interaction among how people thinks, feels and behaves. Online shopping is a process of buying goods or services from someone who sell through internet. The number of samples in this study consist of 113 young women with age between 20 to 30 years old which obtained from online questionnaires. From 113 subjects, it is found that there are 5 people with high level of compulsive buying and doing online shopping several times a week. In the process, only 2 people remains who are willing to continue through until the intervention started. This study used one-group pretest-posttest design, which measure compulsive buying among participants by using compulsive buying scale (CBS). After the participants are given manipulation with CBT, then there will be remeasurement towards compulsive buying using CBS again. According to the results of intervention, it is known that CBT can reduce the frequency of online shopping both subjects and reduce the level of compulsive buying tendency according to CBS. Factors which supports change are good cooperation from the subjects and motivation to change. Key Words: CBT, compulsive buying, online shopping
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Shiau, Wen-Lung, and Patrick Y. K. Chau. "Does altruism matter on online group buying? Perspectives from egotistic and altruistic motivation." Information Technology & People 28, no. 3 (August 3, 2015): 677–98. http://dx.doi.org/10.1108/itp-08-2014-0174.
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Purpose – The purpose of this paper is to identify whether altruistic motivation is a significant factor in online group buying and to examine the effects of altruistic and egotistic motivation on online group buying intention through the psychological processes of trust and satisfaction. Design/methodology/approach – A field study on Ihergo (www.ihergo.com/) was chosen because it is the largest online group buying marketplace in Taiwan. An online survey method was used to collect data. Returned questionnaires numbered 302 responses with 20 incomplete data, resulting in 282 valid responses for data analysis. Collected data were analyzed using structural equation modeling. Findings – The findings of the study shows that altruism is relevant to online group buying, and trust and satisfaction have significantly positive effects on online group buying intention. The results emphasize that altruism, reciprocity, and reputation of motivations are significantly positive predictors of trust. Altruism and reciprocity have significantly positive effects on satisfaction, whereas reputation does not. Research limitations/implications – Altruism, reciprocity, and reputation represent three key elements of online group buying behavior. Integration of the altruism, reciprocity, and reputation results in a better explanation on online group buying intention through the psychological process, trust, and satisfaction. This study extends the value of online group buying and sheds light on the potential effects of altruistic and egotistic motivation on online group buying intention. Practical implications – Online group buying is more complex than individual online shopping and is not easy to fulfill customer requirements. To satisfy online group buying, e-vendors might provide altruistic activities, enhance reciprocal services and products, develop better reputation mechanisms, and present an easier approach to encourage online group buying on the web site. Originality/value – To the best of the knowledge, this is first paper to examine the effects of altruism on online group buying. The contribution of this study draws attention to the altruistic value of electronic commerce, by theorizing and validating the effects of altruistic and egotistic motivation on online group buying intention through psychological processes (trust and satisfaction).
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Johri, Shubha, and Shobhana Tiwari. "Role of lifestyle in buying decision process in online retail industry." Pranjana:The Journal of Management Awareness 22, no. 1 (2019): 11. http://dx.doi.org/10.5958/0974-0945.2019.00002.5.
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Putra, Made Santika, and I. Wayan Santika. "PENGARUH GENDER, DAYA TARIK PROMOSI, KEPEMILIKAN KARTU KREDIT TERHADAP PERILAKU PEMBELIAN IMPULSIF ONLINE PRODUK LIFESTYLE." E-Jurnal Manajemen Universitas Udayana 7, no. 10 (July 30, 2018): 5570. http://dx.doi.org/10.24843/ejmunud.2018.v07.i10.p13.
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Technological advances create a new paradigm in the business world. The rapid development of internet usage will have a positive impact for online business in Indonesia. One of the most desirable consumer behavior by marketers who use online media is the impulsive purchase behavior. This study aims to determine the effect of gender, attractiveness of promotion and ownership of credit cards against impulsive buying behavior online. This research was conducted in Denpasar City involving 60 respondents through purposive sampling method. This method was chosen because it is not known exactly the number of population. Data were collected through questionnaires. Data analysis technique used is multiple linear regression analysis technique.The results of this study found that gender positively and positively affects online impulsive buying behavior, promotional appeal positively and significantly affects online impulsive buying behavior and credit card ownership positively and significantly affects online impulsive buying behavior. Marketers are expected to be more accurate in determining market segmentation, more creative in promoting and able to provide convenience and convenience in the payment process when shopping online.
Keywords: gender, attraction of promotion, credit card ownership, impulsive buying behavior.
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Muzalifah, Muzalifah. "Keabsahan Akad Jual Beli Online Muslim Kelas Menengah Kota Yogyakarta Pasca Pandemi Covid-19." TAWAZUN : Journal of Sharia Economic Law 4, no. 1 (June 29, 2021): 1. http://dx.doi.org/10.21043/tawazun.v4i1.9434.
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<em>This study aims to determine the validity of the online buying and selling contract after the Covid-19 pandemic. Online buying and selling transactions are increasingly prevalent and have become superior after the Covid-19 pandemic. One of the factors is the government ban on crowds and encouragement to always maintain a safe distance to avoid Covid-19. This study uses a quantitative approach. The data collection technique used a questionnaire distributed to 45 respondents who carried out buying and selling online after the Covid-19 pandemic. Meanwhile, the data analysis used percentages. The results of the study found that only 8.9% of 45 respondents stated that they were buying and selling online to avoid the spread of Covid-19, 22.2% of them stated that online buying and selling was profitable, and 26.7% for easier marketing. While the rest said that buying and selling online was done to save business capital and as a side job. According to Islamic law, there is no prohibition on buying and selling activities after the Covid-19 pandemic as long as it does not conflict with Islamic teachings. The contract in the sale and purchase is valid if it meets the requirements and is in harmony according to Islamic law. The application of khiyar rights in online buying and selling after the Covid-19 pandemic is important to implement. This is done to avoid a loss to one of the parties after the transaction process has taken place.</em>
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Hendra Wijaya, Askar Patahuddin, Khaerul Aqbar, and Wahyu Kurniawan Hasmudin. "Hukum Jual Beli Online dengan Sistem Pre Order dalam Perspektif Hukum Islam (Studi Kasus Toko Online Nashrah Store)." BUSTANUL FUQAHA: Jurnal Bidang Hukum Islam 2, no. 2 (August 17, 2021): 251–70. http://dx.doi.org/10.36701/bustanul.v2i2.379.
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This study aimed to know and anlayze the process of buying and selling online with a pre-order system at the Nashrah Store online store according to Islamic law. This study was a qualitative type of research (field research) using a normative and sociological juridical approach. The research showed several things. First, in general, the process of buying and selling with a pre-order system carried out by Nashrah Store is in accordance with the laws governing electronic transaction. Second, the sale and purchase contract carried out by Nashrah Store based on the form and method of payment are to apply a salam contract. As for the final payment method, it does not apply a salam contract, but applies al-wa'd bi al-syira' which is only in the form of a purchase promise.
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Vrânceanu, Diana-Maria, Claudia-Elena Țuclea, and Gabriela Țigu. "Price search behaviour in digital markets – A perspective from Romania." Management & Marketing. Challenges for the Knowledge Society 15, no. 2 (June 1, 2020): 219–35. http://dx.doi.org/10.2478/mmcks-2020-0014.
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AbstractPrice represents a source of information customers may rely on in the buying decision making process. The literature in this area shows that on the Internet, the process of searching for price information is more complex than on traditional stores, being influenced by various factors. This paper aims to identify and describe the relations between two categories of variables. On the one hand there are the variables related to the price searching behaviour on the online environment, and on the other hand there are the variables related to the buying process. This research is based on a survey, the sample consisting of 1112 online buyers. The relationships between these variables were represented through a conceptual model based on a structural equation modeling approach. The main findings of the research show that the more a customer searches for price information online, the more he/she acquires abilities to search, becoming more predisposed to perceive a better value from shopping online and intending more to purchase from the Internet. The managerial implications concern the communication strategies adopted by online stores, the information provided by them influencing the perceived value of doing online shopping and the buying intentions on the Internet.
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Xiao, Lin, and Chuanmin Mi. "A Qualitative Approach to Understand Consumer Groups and Decision-Making Process in Online Group Buying." International Journal of Web Services Research 16, no. 2 (April 2019): 24–46. http://dx.doi.org/10.4018/ijwsr.2019040102.
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This exploratory study used a qualitative approach to segment consumers in an online group buying context based on benefits pursued. 58 participants who have online group buying experience were interviewed. A cluster analysis was conducted on the interview data. The authors found three sub-groups of consumers: economic shoppers, balanced shoppers, and destination shoppers. A hierarchical decision-making process model was developed for different sub-groups of consumers. The results showed that these three sub-groups of consumers are different in terms of their decision-making process. This study overcomes the shortcomings of traditional segmentation studies by proposing a new segmentation method.
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Bhattachary, Subhajit, and Vijeta Anand. "An Empirical Study to Find the Road-map for Understanding Online Buying Practices of Indian Youths." International Journal of Online Marketing 7, no. 1 (January 2017): 1–15. http://dx.doi.org/10.4018/ijom.2017010101.
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The growing importance & popularity of online buying is very much substantial and quite evident in India these days. In this present study, there is a truthful attempt to identify the component which are having connections with online retail brand association and studding the process to construct brand association with the effects of the different influencers pertaining to online buying. The present study also focuses in explaining how that brand association converts into buying intentions of Indian youth customer. The research is based on empirical data. The outcomes of this current research will be helpful for the online marketers, online store developers, online store promotion managers and consultants to take a deeper look into what best can be done with the online retail brands to generate a high level of connectivity with the Indian youth market.
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Niroula, Ballav, and Achyut Gyanwali. "Customer Satisfaction towards Online Shopping in Kathmandu Valley." Patan Pragya 7, no. 1 (December 31, 2020): 135–45. http://dx.doi.org/10.3126/pragya.v7i1.35115.
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Online consumer’s buying behavior consists of buying process of products and services through internet. Internet shopping is the process of buying goods and services from merchants who sell on the online. Online shopping allows buyers to buy sooner, more choices and can order products and services with comparative reasonable price. This study examines the factors affecting customer satisfaction towards online shopping in Kathmandu valley. The customer satisfaction is the dependent variable. Perceived service quality, perceived ease of use, perceived security and online payment process are the independent variables. The study is based on 408 respondents from the online shopping buyers of Kathmandu valley. Convenience sampling method was followed to select the respondents. To achieve the purpose of the study, structured questionnaire is prepared. Descriptive and explanatory research designs have been used. Correlation and regression analysis have been used to make analysis and draw the conclusion. The regression models are estimated to test the significance and importance of selected factors on customer satisfaction towards online shopping in Kathmandu valley. The result shows that there is positive relationship of perceived service quality and perceived ease of use with customer satisfaction. It is also found that online shopping has positive impact on customer’s satisfaction in Kathmandu valley. The findings of this study will be fruitful to researchers, policymakers, businesspeople and Government for academically as well as policy perspectives.
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Ayadi, Kafia, and Isabelle Muratore. "Digimums' online grocery shopping: the end of children's influence?" International Journal of Retail & Distribution Management 48, no. 4 (March 17, 2020): 348–62. http://dx.doi.org/10.1108/ijrdm-09-2019-0291.
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PurposeThis paper investigates children's influence on their mothers' online grocery shopping. As virtual shopping does not provide instant gratification, the authors explore how children between the ages of 7 and 11 are involved in the online purchasing process (before, during and after the purchase) with their digital mothers (digimums).Design/methodology/approachWe collected qualitative data from 27 separate semi-structured interviews of mothers and their children.FindingsChildren's influence during the online buying process exists and can be active, passive and/or proactive. The findings extend knowledge about children's influence by adding the notion of proactive influence where children use an intended approach to anticipate their mother's needs for grocery shopping and take initiatives. Children use less impulsive requests and become smart shoppers using more rational arguments to explain their requests. The online buying process contributes to children's online socialisation: They learn the importance of the shopping list, prices, discounts, brands and so on. Online socialisation at home might take the physical form of using digital devices (i.e. scanning) and entering the credit card code, which contributes to the children's learning.Originality/valueOnline buying virtualises children's relationship to objects, and the screen acts as a kind of filter. This makes their influence strategy less emotional and corporeal and more rational (smart shopper).
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Laxmi, R. Anantha, and ArunSarath Kumar. "AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE." International Journal of Research -GRANTHAALAYAH 4, no. 9(SE) (September 30, 2016): 26–36. http://dx.doi.org/10.29121/granthaalayah.v4.i9(se).2016.2507.
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Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.
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Akbar, Aly. "ANALISIS TRANSAKSI AKAD SALAM DALAM JUAL BELI ONLINE." EKSISBANK: Ekonomi Syariah dan Bisnis Perbankan 2, no. 2 (December 25, 2018): 11–17. http://dx.doi.org/10.37726/ee.v2i2.47.
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Based on the previous discussion, and referring to the results of the research that has been done, it can be concluded the following points: The greeting contract scheme in buying and selling online there is muslam (buyer), muslam ilaih (seller), muslam fihi (object of goods) and also sighat ( consent and qabul); The contract of greeting in buying and selling online, has fulfilled the rules and legal requirements that apply in the law of fiqh, and is in accordance with the DSN MUI fatwa in 2000. Looking at the process and scheme of the agreement to sell online this is a permissible form; The mechanism in the transaction of the contract to buy and sell online makes it easy for consumers to make transactions online.
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Masnita, Yolanda, Mangku Rasyawal, and Husna Leila Yusran. "Halal Transaction: Implication For Digital Retail By Using Financial Technology." Jurnal Ilmiah Ekonomi Islam 7, no. 1 (March 1, 2021): 16. http://dx.doi.org/10.29040/jiei.v7i1.1492.
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Digital transaction is an important marketing discipline concept, for companies and consumers. The purpose of this conceptual article is to investigate the application of halal in online trading transactions that use payments with financial technology - Fintech. This article is based on a review of literature based on Islamic sharia and marketing literature which provides a discussion of online transactions and fintech as a way to develop understanding of Muslim business. It was concluded that buying and selling is a halal activity as long as it meets the shariah requirements. The difference between online business and offline business in Islam is the transaction process (contract). Online transactions are permissible according to Islam as long as they do not contain elements that can damage them such as usury, tyranny, fraud, fraud and the like and fulfill the terms and conditions of the sale and purchase. Included in the completion of the transaction that is payment using fintech becomes halal, as long as according to Islamic shariah guidance. The practical implications of this research for companies that use online transactions, it is important to expand the concept of halal in the direction of payment. Effective alignment is required between halal policies, payment strategies and the buying process. Companies that use online transactions can develop in three stages, from seeing halal compliance as an opportunity, making a halal payment system, to making the whole buying and selling process halal certified
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Wahyuningtyas, Yunita Fitri, and Dyah Ayu Widiastuti. "Analisis Pengaruh Persepsi Risiko, Kemudahan Dan Manfaat Terhadap Keputusan Pembelian Secara Online (Studi Kasus Pada Konsumen Barang Fashion Di Facebook)." Kajian Bisnis STIE Widya Wiwaha 23, no. 2 (March 21, 2017): 112–20. http://dx.doi.org/10.32477/jkb.v23i2.208.
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The purpose of this research is to examine perceived risk, perceived ease to use, perceived benefit on buying decision online. Using internet to shopping online will give customers more benefit. In this research, data were obtained using a structured questionnaireon five point Likert Scale. An analytical process (validity, reliability and regression analysis) was performed to obtain 100 questionnaire. The Findings reveal that customer perceived risk, perceived ease of use and perceived benefit have significant and postitive effect on buying decision online. Consumer choose facebook as media shopping online because safety online transaction, consumer can access facebook without any fear of losing money. Facebook is easy to access for everyone with internet. Shopping activity will be more fun if can be accessed anytime and anywhere without any obstacles.
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Chen, Shou Ming, and Ru Li. "Research on Evaluation of Group-Buying Website Based on FAHP." Advanced Materials Research 204-210 (February 2011): 1588–93. http://dx.doi.org/10.4028/www.scientific.net/amr.204-210.1588.
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The group-buying online, a boom of e-commerce phenomenon, expands rapidly in China. Hence, the evaluation of group-buying website is essential for CEO to improve their website performance and for consumers to select the platform to purchase. However, the evaluation of group-buying website is a multiple-criteria decision making (MCDM) problem that is not easy to determine. For this reason, we propose analytical hierarchy process based approaches Fuzzy AHP, to evaluate the group-buying websites. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.
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Purwandari, Nuraini. "E-Commerce of Online Store Application at Kstore Kalbis Insitute." International Humanities and Applied Science Journal 2, no. 3 (October 4, 2019): 38. http://dx.doi.org/10.22441/ihasj.2019.v2i3.04.
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Kalbis Institute Cooperative is an association established at Kalbis Institute, one of the private universities in East Jakarta. One of the business activities in this Cooperative is buying and selling merchandise contained in a store called Kstore. Currently, the Kstore sales system is still conventional waiting for customers to come to the store so it is less effective because the customer must come directly to the store to find and choose the desired goods. E-commerce is a process of selling and purchasing products or services that are done electronically through a computer network or internet. E-commerce can be used in managing Kstore to improve and simplify business process activities. This study aims to build Kstore merchandise buying application online. System development method used is Web Development Life Cycle (WDLC). The results of this research is e-commerce website to facilitate customers in conducting transactions as well as promotions or product offerings, and ordering products anytime and anywhere by utilizing internet technology.
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Arnomo, Sasa Ani. "PENILAIAN TINGKAT SERVICE TOKO ONLINE DAN ANALISIS PERBANDINGAN PERCEIVED PERFORMANCE." Computer Based Information System Journal 6, no. 2 (September 30, 2018): 50. http://dx.doi.org/10.33884/cbis.v6i2.710.
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The sale and purchase transaction process are carried out through the internet using internet media using both smartphones and computers. The development of the internet has undergone a product sale and purchase transaction process. Various buying and buying transactions can only be done face-to-face, now it can be done through the internet called online stores. To support the freedom of online stores, a website or smartphone application is an important component that presents information in the form of text, images, sounds and others that are presented to find information in tracing and exploring information virtually on certain media. Many online sales websites will be seen from different levels of service. Therefore, the purpose of this analysis is to assess the performance of online store websites. The research method used in this study is a quantitative descriptive research method with comparative analysis techniques. The results obtained from the level of online store service levels show that the percentage of satisfaction is 64.09% and an increase in performance perceptions occur because each online store has different features and different times.
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Miriam Vincy, Rini, and Dr Hemamala K. "Service Failures and Recovery Strategies in E-tailing: Examining the effects of Product Type and Transaction Frequency." MATEC Web of Conferences 172 (2018): 05004. http://dx.doi.org/10.1051/matecconf/201817205004.
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The purpose of this paper is recognize product type differences on post recovery satisfaction levels when online purchase failures happen at any stage during an order fulfilment cycle. In particular, we determine how it changes based on the recovery strategy adopted. Findings support the hypothesis that the satisfaction regarding an online purchase reduces when the product is purchased with more shopping effort, i.e. customers will have more satisfaction regarding the order fulfilment process when buying a convenience good than buying a speciality good. This study is unique in that, unlike previous studies on order fulfilment process in e-tailing investigating the relationship between severity of a service failure and post recovery satisfaction, we examine how does the satisfaction levels upon service recovery strategy adopted changes based on the frequency of purchase of the customer on an e-tailing platform. Results suggest that the satisfaction after an online purchase failure and its recovery tends to be high for a customer who has a high frequency of purchasing online than a person with a low frequency of purchasing online.
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Akram, Umair, Muhammad Bilal, Yasir Tanveer, Anum Tariq, and Changfeng Wang. "Online impulse buying of organic food: a moderated (website personality) mediation (social appeal) process." International Journal of Information Systems and Change Management 11, no. 1 (2019): 3. http://dx.doi.org/10.1504/ijiscm.2019.10023176.
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Tariq, Anum, Changfeng Wang, Yasir Tanveer, Umair Akram, and Muhammad Bilal. "Online impulse buying of organic food: a moderated (website personality) mediation (social appeal) process." International Journal of Information Systems and Change Management 11, no. 1 (2019): 3. http://dx.doi.org/10.1504/ijiscm.2019.101646.
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Han, Bangwool, and Minho Kim. "Hofstede’s Collectivistic Values and Sustainable Growth of Online Group Buying." Sustainability 11, no. 4 (February 15, 2019): 1016. http://dx.doi.org/10.3390/su11041016.
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This study investigates the moderating effects of consumer personality traits and the mediating effects of social influence susceptibility in consumers on the relationship between individuals’ cultural orientations and intentions toward online group buying (OGB). The Big Five personality dimensions, normative social influence, and Hofstede’s cultural dimensions are considered. Because understanding what motivates consumer intentions toward OGB is a major focus of firms and OGB website operators, this study contributes to the topic by identifying consumers’ personality traits and levels of susceptibility to social influences, which impact OGB intentions. Findings in Study 1 reveal that consumer personality traits (e.g., agreeableness) moderate the impact of individual cultural orientations (i.e., collectivism) on intentions toward OGB. Study 2 describes the mediation process of susceptibility to normative social influences on OGB intentions. The findings from this study bridge a literature gap in the context of OGB by demonstrating how OGB site operators can improve marketing strategies, leading to increase sustainable purchase intention. The article concludes with managerial implications by providing insights for online group buying sites and firms, particularly those that target collectivistic cultural markets.
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Albab, Pradhika Ulil, Ucuk Darussalam, and Winarsih Winarsih. "Sistem Informasi Penjualan Gitar Online." Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) 4, no. 2 (January 1, 2021): 21. http://dx.doi.org/10.35870/jtik.v5i1.196.
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Buying and selling guitars is already popular among the general public, but guitar sales are still a lot by visiting music stores. This sales system is still a habit of people. With that, do a solution to solve the problem. The solution given is to create an e-commerce web application. By using this application is expected to simplify the sales system, data search, making it easier to create reports. This system is also equipped with item selection, so it can assist in guitar selection. Through the tests carried out, it is proven that the e-commerce web application can be used to record information about buying and selling transactions, stockpiling of goods, conducting broader promotions and marketing as well as making order transaction reports and inventory reports. The Waterfall System Development Method is used as a stage of making an application and UML (Unified Modeling Language) is used as a modeling design for the Guitar Online Sales Information System program. From the discussion and implementation of the system that has been carried out, several conclusions can be drawn, including as follows; This application can simplify the sales system at a guitar shop by providing shopping cart, search features and is equipped with a payment confirmation process as well as making it easier for the admin to record transaction reports.Keywords:Sales System, E-Commerce, Transactions.
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Sreeram, Anusha, Ankit Kesharwani, and Sneha Desai. "Factors affecting satisfaction and loyalty in online grocery shopping: an integrated model." Journal of Indian Business Research 9, no. 2 (June 19, 2017): 107–32. http://dx.doi.org/10.1108/jibr-01-2016-0001.
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PurposeThis paper aims to conceptualize and test an integrated model of online grocery buying intention by extending technology acceptance model by adding several antecedents of online grocery shopping behaviour such as physical effort, time pressure, entertainment value, product assortment, economic values, website design aesthetics, etc. The ultimate dependent variable was consumer’s satisfaction with buying process of grocery product via online platform. Design/methodology/approachThe model was tested over online grocery shoppers using structural equation modelling approach. To enhance the validity of the finding, common method bias and social desirability bias were also assessed. FindingsAs product assortment was found to have a significant impact on both perceived ease of use and perceived usefulness, it supports the notion of one-stop solution as a major driver to attract buyers to buy groceries online. Findings also highlight the importance of entertainment value and economic value as key variables which shape the buyer’s satisfaction and purchase loyalty behaviour. Overall, the results support the proposed model. Practical/implicationsThe findings of this study would be helpful for online marketers to get more website visits and to increase conversion rates, i.e. getting their visitors to spend more time on the website and to make purchase. Originality/valueThis integrated framework tested here is quite comprehensive in nature, as it includes the influence of time pressure, physical effort and product assortment on online buying behaviour. These basic yet important variables to study, especially when the industry (online grocery shopping) is still in its nascent stage, are missing from the literature. The present study also involves a rigorous data analysis process followed by assessment of common method bias and psychometric property test. Such approach is rare in existing body of knowledge. The study uses S-O-R framework for hypothesis and model development, which is also rare in context of online grocery shopping.
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Akalamkam, Krishna, and Joy Kumar Mitra. "Consumer Pre-purchase Search in Online Shopping: Role of Offline and Online Information Sources." Business Perspectives and Research 6, no. 1 (November 2, 2017): 42–60. http://dx.doi.org/10.1177/2278533717730448.
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Pre-purchase information search is an integral part of consumer decision-making process and buying behavior. Understanding consumer information search behavior is vital for organizations in order to plan their communication strategy and reach consumers effectively. Though consumer information search behavior is extensively studied in traditional brick and mortar purchase situations, there is dearth of research in understanding consumer information search behavior in online shopping occasions. Given the rapid growth in electronic retail over the last few years, it is imperative to understand consumer information search behavior in online buying situations. This study investigates the factors that influence the extent of usage of different information sources in pre-purchase information search by online shoppers through an empirical research among 1079 online shoppers. The analysis of data using multivariate analysis of covariance (MANCOVA) shows that consumers tend to use both traditional offline information sources and online information sources when they shop online. However, the preference for different online and offline information sources is likely to be different for hedonic and utilitarian products. Individual factors, such as Internet usage experience, need for cognition and age, also tend to influence consumer preference for different online and offline sources. This has important implications for e-marketers as they may need to use different communication channels depending on the nature of the product and the characteristics of their target consumers to effectively promote their offerings.
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Bai, Li, Mi Hu, Yunlong Ma, and Min Liu. "A Hybrid Two-Phase Recommendation for Group-Buying E-commerce Applications." Applied Sciences 9, no. 15 (August 2, 2019): 3141. http://dx.doi.org/10.3390/app9153141.
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The last two decades have witnessed an explosive growth of e-commerce applications. Existing online recommendation systems for e-commerce applications, particularly group-buying applications, suffer from scalability and data sparsity problems when confronted with exponentially increasing large-scale data. This leads to a poor recommendation effect of traditional collaborative filtering (CF) methods in group-buying applications. In order to address this challenge, this paper proposes a hybrid two-phase recommendation (HTPR) method which consists of offline preparation and online recommendation, combining clustering and collaborative filtering techniques. The user-item category tendency matrix is constructed after clustering items, and then users are clustered to facilitate personalized recommendation where items are generated by collaborative filtering technology. In addition, a parallelized strategy was developed to optimize the recommendation process. Extensive experiments on a real-world dataset were conducted by comparing HTPR with other three recommendation methods: traditional CF, user-clustering based CF, and item-clustering based CF. The experimental results show that the proposed HTPR method is effective and can improve the accuracy of online recommendation systems for group-buying applications.
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Abadi, Satria, Miftachul Huda, Aminudin Hehsan, Ahmad Marzuki Mohamad, Bushrah Basiron, Siti Suhaila Ihwani, Kamarul Azmi Jasmi, et al. "Design of online transaction model on traditional industry in order to increase turnover and benefits." International Journal of Engineering & Technology 7, no. 2.27 (August 23, 2018): 231. http://dx.doi.org/10.14419/ijet.v7i2.27.11982.
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Online transactions are transactions made sellers and buyers online through the Internet media, there is no direct encounter between buyers and sellers. Currently with the rapid development of technology and the Internet in Indonesia, has had a great impact on the change of industrial business. That is starting from the way advertising, buying and selling, how to interact between humans, and so forth. With e-commerce has changed a lot in the process of buying and selling. Panda Alami is one of the banana chips industry established since 1998 in Cipadang Pesawaran village. This banana chips industry still uses manual way in transaction process. To increase the turnover and profit that is the purpose of this study, the transaction model is developed with SDLC (System Development Life Cycle) and software used to design and design this application is PHP programming language, MySQL Database and Adobe Photoshop CS3. Features include product search, order, delivery and payment confirmation and thus provide integration of the entire inventory unit sales network. An equally important factor is trust. In this process trust is the main capital. Because without the trust of both parties, then the process of online transactions can not happen and done.
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Anand, Darpan. "Implementation of Online E –Auction to Overcome the Problem of Corruption with Effective and Efficient Procurement with Transparency." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 2 (April 11, 2021): 517–20. http://dx.doi.org/10.17762/turcomat.v12i2.866.
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This research paper explores the concept of eAuction, an increasingly form of online procurement. There is fixed delivery policy.This is a fully dynamic system which can be easily operated by the users.This research paper explores all the increasing form of online procurement. Online e auction system is gaining popularity day by day because of its ease of making online bidding and selling or buying. Users can freely go the website and register there and it’s ready for selling or buying their product. The main thing that is needed to be there is trust among the users, so that they can easily register and take part in the process without having any doubt regarding security. The aim of any online system are related with two points that are Customer satisfaction and Business purpose. Therefore, to meet these requirements there must be need of making enhancements in the online auction system. This paper will explore the all forms of online procurement that we can make to improve the current system.
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Anand, Darpan. "Implementation of Online E –Auction to Overcome the Problem of Corruption with Effective and Efficient Procurement with Transparency." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 1S (April 11, 2021): 1–6. http://dx.doi.org/10.17762/turcomat.v12i1s.1536.
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This research paper explores the concept of e-Auction, an increasingly form of online procurement. There is fixed delivery policy. This is a fully dynamic system which can be easily operated by the users. This research paper explores all the increasing form of online procurement. Online e auction system is gaining popularity day by day because of its ease of making online bidding and selling or buying. Users can freely go the website and register there and it’s ready for selling or buying their product. The main thing that is needed to be there is trust among the users, so that they can easily register and take part in the process without having any doubt regarding security. The aim of any online system are related with two points that are: 1.Customer satisfaction 2.Business purpose. Therefore, to meet these requirements there must be need of making enhancements in the online auction system. This paper will explore the all forms of online procurement that we can make to improve the current system.
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Omar, Amira M., and Nermine Atteya. "The Impact of Digital Marketing on Consumer Buying Decision Process in the Egyptian Market." International Journal of Business and Management 15, no. 7 (June 8, 2020): 120. http://dx.doi.org/10.5539/ijbm.v15n7p120.
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This research examines digital marketing channels (E-mail Marketing, Mobile Marketing, and Retargeting) for marketers. It analyzes the effect of these channels on the consumer buying decision process in the Egyptian market.
The author researched an online questionnaire. The questionnaires were administered based on a simple sampling method and obtained in the Egyptian market. 285 questionnaires were distributed, and 213 available samples were collected, except incomplete questionnaires, resulted in a response rate of 74.7% to all those who chose to participate. Findings indicate that e-mail has a profoundly positive influence on consumer buying decisions in two phases (post-purchase) and information research). In the purchase, the decision phase has a negative effect on customer decisions. The mobile, as a digital marketing channel, has a negative impact on consumer decisions through all the stages of the consumer buying decision process in the Egyptian market. Also, re-targeting has a high effect on consumer decisions in the evaluation stage; then, information research needs recognition, purchase decision, and post-purchase.
Targeting is the most influential variable in the consumer buying decision process. We can notice that the most significant effect on the consumer decision is in the evaluation stage, and this can be due to that the re-targeting channel directed to the consumer who has already been searching for the product.
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Wang, Shen-Tsu, Meng-Hua Li, and Chun-Chi Lien. "Optimal Multiple Attribute Decision Model for Key Parameters of Online Group Buying Product." Mathematics 7, no. 10 (September 27, 2019): 906. http://dx.doi.org/10.3390/math7100906.
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The rise of the internet has led to rapid development of online group buying, and with the various functions and analysis tools provided on the internet, consumers are making more purchases than ever before. In addition to attracting consumers to buy products or services via online shopping platforms, the industry’s online group buying market allows customers to enjoy preferential prices together. Consumers can bargain through large-scale purchases. Through quantity-based pricing, the effect of the decline on consumers’ expected price will be enhanced, and consumers will be able to purchase products at lower prices, which encourages more consumers to join group buying schemes. In terms of product cost, online shopping operations enable manufacturers to save shop setup and inventory costs, and some of these cost savings may be reflected in the selling price, which can enable customers to obtain products at lower prices. The grey decision model is used for further in-depth exploration. The purpose of this study is to use the grey correlation ranking and grey multi-attribute decision-making (TOPSIS) process to further determine the optimal shelf-time, inventory quantity, and selling price (key parameters) of commodities, in order to design a plan that makes maximum profit for the industry and provides the best service to customers.
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Husain, Al, Felita Ariyanti, and Sinudarwati Sinudarwati. "PERANCANGAN DATABASE RELATIONAL PADA TOKO BUKU ONLINE." Journal CERITA 2, no. 2 (August 1, 2016): 133–41. http://dx.doi.org/10.33050/cerita.v2i2.677.
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Journal report titled "Designing Database at Online Bookstore" Task Journal report aims to design a database to facilitate the process of buying and selling online for consumers. Besides the new system design is also done with the preparation of the overall system that consists of data normalization, ERD, database file. The methodology of the research is includes field studies and literature. Field studies include observations, interviews. Literature study is being conducted by the research literature relevant to the problem. Once the global design is finished it can be seen that report generation earlier with manual processes by collecting data one by one so that the time allowed is not enough, then the procurement database design report will be easier.
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Saputro, Heru, and Danang Mahendra. "Penerapan Aplikasi Penjualan Online Berbasis Customer Relationship Management (CRM) pada Toko Sumber Mulyo di Kabupaten Kudus." Jurnal Disprotek 10, no. 1 (January 29, 2019): 35–42. http://dx.doi.org/10.34001/jdpt.v10i1.869.
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The increasing business competition between buying and selling shops to get customers has caused building shops to compete to provide the best service for their customers. Consumer satisfaction is the key to building long-term relationships between customers and building stores. Sumber Mulyo Shop which is four in Ds. Piji Rt.1 Rw.2 Dawe Kudus is engaged in buying and selling building materials. The customer service system that is currently available at the Sumber Mulyo Shop is still utilizing for the process of buying and selling and service manually, namely when in the store to respond to customer complaints. Therefore, complaints are not confidential to building shops. The registration process is still done by recording documents, in recording documents causing the customer service takes longer if one day is needed. In making the registration data report member marketing will be difficult in managing store data so that in recording member transaction data there will be many errors. The method of applying the system used in this study is the method of System Development Life Cycle (SDLC), Unified Modeling Language (UML), and using a web-based programming language, PHP. This CRM service system makes it easy for customers to register members, provide input in the form of criticism and suggestions, and can provide convenience for Sumber Mulyo Shop owners for web-based data processing. In this study using this system needs analysis through a SWOT analysis.
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Gumartifa, Asti, Maftuhah Nurrahmi, and Bengawan Alfaresi. "Sosialisasi dalam Mengoptimalkan Roda Bisnis pada Masa Pandemi." Jurnal Gema Ngabdi 3, no. 1 (March 15, 2021): 63–67. http://dx.doi.org/10.29303/jgn.v3i1.132.
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Indonesia has had a lot of changes that have occurred in society. Especially during the current Covid -19 Pandemic. All activities from the process of school, buying, and selling among the community are often carried out online or work from home. The economic income of the family, community, and government has also decreased. The existence of Internet facilities can greatly assist all people in carrying out economic activities to be able to survive during the pandemic. Even these activities are carried out online or still carried out at home. By utilizing social media that is facilitated by the internet, people can continue to carry out buying and selling activities to maintain economic income through online. Here are social media that can be used, namely; Instagram, Facebook, Whats up, and e-mail. Thus, from the use of social media, it can still help the business income even in the pandemic of Covid -19.
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Romindo, Romindo, and Jamaludin Jamaludin. "Implementasi Metode ANP Terhadap Sistem Pendukung Keputusan Memilih Toko Daring Terbaik." JURNAL MEDIA INFORMATIKA BUDIDARMA 3, no. 4 (October 6, 2019): 254. http://dx.doi.org/10.30865/mib.v3i4.1373.
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Today, online shops are in great demand by the people of Indonesia. Lazada, Shopee, Buka Lapak are a number of online stores that are quite popular in Indonesia. Students of the Ganesha Polytechnic are a small part of Indonesian people who are interested in buying at online stores. There is an increase and discussion among the Polytechnic students of Ganesha, in this case the difference is comparing which shops are the best. This debate is the purpose of this study. SuperDecisions is a decision support system which is an important requirement in the process of selecting the best online store. In the process of selecting a store, researchers also dare to use the Analytical Network Process (ANP) method as a problem modeling for complex results. The results of applying the ANP method to Shopee's decision process are the best online stores according to 3.80 Ganesha Polytechnic students, followed by Buka Lapak weighing 3.73 and Lazada with a weight of 2.47
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Sahney, Sangeeta, Koustab Ghosh, and Archana Shrivastava. "“Buyer's motivation” for online buying: an empirical case of railway e-ticketing in Indian context." Journal of Asia Business Studies 8, no. 1 (December 20, 2013): 43–64. http://dx.doi.org/10.1108/jabs-07-2011-0036.
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Purpose – India has a big pool of internet savvy population that is not only accessing the internet but also buying online. Online shopping could be defined as the concept of buying and selling of goods over the internet. From the perspective of the seller, it is the attempt on the seller's part to attract and persuade the prospect to conduct the purchase decision-making process, and ensure satisfaction and loyalty. From the perspective of the buyer, online purchase behavior is the degree to which consumers access, browse, shop and transact and repeat the behavior. With a revolution in the very basics of transaction from a physical store format to a non-store one, the retail industry has begun to understand the indispensability of the internet as a medium of transaction. However, the rate of diffusion and adoption of the new phenomenon among consumers is still relatively low. With the internet advancing new opportunities, it is important to understand the factors that could motivate Indian consumers to indulge in online buying. This paper is a theoretical attempt at conceptualizing “motivation” as a construct, in the context of online buying and testing it empirically. The objective of the study is to explore the critical motivational factors that influence the online buying decision of people, and to establish their causal impact, if any, through developing an integrated model. Design/methodology/approach – The study, descriptive, diagnostic, and causal in nature, has been conducted in the context of online buying of railway tickets in India. In the first phase, a pilot survey was conducted on a sample of 100 users of the online railway reservation. After having tested the survey instrument for validity and reliability, the second phase of the study was conducted on a sample of 327 users of online railway reservation facilities. A series of multiple regressions analyses was conducted to determine the causal impacts of critical motivational parameters on online reservation of railway ticket by users in the Indian context. The analysis of demographics based on gender and age groups were also made to capture the cross-comparisons of critical motivational attributes. Findings – The results were in expected direction and fulfilled the research aims of the current study. The factor analysis had grouped the items into nine constructs with 38 items. For analytical purposes, descriptive statistics were used through measures of central tendency and dispersion. The item total correlations to each construct were found significant. All the critical motivational constructs were found to have a significant impact on the intention of buyers of booking/purchasing railway tickets online in India. The analyses of demographics established that as far as gender is concerned, all the critical motivational attributes to online buying intention have no significant differences between men and women; however, for age groups it was observed that some of the attributes were found significant and others were not. Originality/value – Through identifying and empirically establishing critical motivational parameters in online reservation of railway tickets in Indian context across demographics, this study helps to understand what consumers expect from the online reservation facilities from the railways for their convenience and satisfaction. By examining the various dimensions explored and established in this study, the concerned authority can develop a better understanding of consumer needs and expectations. Academicians and researchers can use this study for assessing consumer motivation towards online reservation of railway tickets in Indian context, and identifying such attributes that would lead to favourable motivational disposition towards online reservation of railway tickets. The policy decision makers of railway authority may also use the findings of this study as a resource, while constructing, managing, and evaluating their marketing strategies in the Indian context.
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Pramudita, Aditia Sovia, Muhammad Ardhya Bisma, and Darfial Guslan. "The Distribution Channel Preferences in Purchase Decision-Making of Backpacker Hostel Customers." Binus Business Review 11, no. 2 (July 31, 2020): 129–39. http://dx.doi.org/10.21512/bbr.v11i2.6241.
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The research aimed to find the correlation between distribution channels to each purchase decision-making process in hostel buying. This research was quantitative research using questionnaires to gather the data from 349 respondents. Linear regression analysis was used to analyze the data to find the correlation between each variable. The result shows that Online Travel Agent (OTA) has a significant and positive relationship to every purchase decision-making process. Then, go-show has only a significant and positive correlation in the purchase decision step. Meanwhile, the company’s website has a significant and positive relationship to purchase decision and postpurchase behavior steps. Last, the travel agent has no positive correlation to any of the customer decision-making process. Based on those facts, OTA remains the first choice of customers in terms of hostel buying.
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Gurbuz, Ahmet. "The effects of intentions of consumers’ electronic word-of-mouth communication on their decisions of buying." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 10 (January 13, 2018): 337–44. http://dx.doi.org/10.18844/prosoc.v4i10.3099.
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Word-of-mouth (WOM) communication, seen as an important subject by researchers and practitioners for a long time, is a process of consumers who provide other customers some information about a product, a service, a brand or a company. If this process takes place on the Internet (e.g. reviews, tweets, blog entries, ‘likes’, images and videos), it is called e-WOM, and it is seen as an important development in contemporary behaviours of consumers. Opinions disappear after a while in offline WOM, but online WOM causes a permanent public opinion. For this reason, e-WOM draws considerable attention from both academics and practitioners. With the rapid development in e-trade, while a growing number of products are sold, these selling are accompanied by a vast variety of customer review and feedbacks. Online customer reviews provide important information about a product, a service, a brand or a company. Analysing and evaluating the WOM are very crucial for helping companies and customers decide. In this research, the effects of e-WOM on buying decisions of consumers are studied. In the research, young consumers, using the online platforms very often, are targeted, the effects of online information sharing on buying, rebuying and replacing behaviours are focused and a questionnaire, implemented on 360 consumers, is interpreted by presenting data obtained from the questionnaire. Keywords: E-wom, word-of-mouth marketing, purchasing decisions, Internet Communication
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Dronova, Ekaterina N. "Elements of mobile education in higher education: development and carrying out of online surveys by using Kahoot internet service." Problems of Modern Education (Problemy Sovremennogo Obrazovaniya), no. 4, 2020 (2020): 196–208. http://dx.doi.org/10.31862/2218-8711-2020-4-196-208.
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The article substantiates the relevance of the use of mobile learning technologies in higher education. The essence of the concept of “mobile learning” is revealed, the advantages of using mobile learning technologies for organizing the educational process are described. The work discusses in detail the technology of mobile learning Kahoot. Kahoot is an online service for developing and conducting online surveys. It is suitable for any academic discipline and is a great substitute for buying expensive remotes for the audience feedback system.
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Yaoyuneyong, Gallayanee Starwind, Wesley A. Pollitte, Jamye K. Foster, and Leisa R. Flynn. "Virtual dressing room media, buying intention and mediation." Journal of Research in Interactive Marketing 12, no. 1 (March 12, 2018): 125–44. http://dx.doi.org/10.1108/jrim-06-2017-0042.
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Purpose This paper aims to test the relationships between shopping enjoyment, economic motivation, apparel shopping self-confidence, perceived informativeness, perceived irritation and buying intention, using Uses and Gratification (U&G) theory, in a mediated model using virtual dressing room (VDR) media. Design/methodology/approach The proposed mediation model is tested using the PROCESS (Version 3.0) macro for SPSS with bootstrapping. Findings Results indicate that shopping enjoyment, economic motivation and apparel shopping self-confidence have no direct relationship with buying intention. Additionally, no indirect relationship was found between apparel shopping self-confidence and buying intention. However, outcomes show that both perceived VDR informativeness and perceived VDR irritation mediate the relationships of shopping enjoyment and economic motivation with buying intention by different mechanisms when using VDR media. Additionally, the relationship between shopping enjoyment and buying intention is mediated via perceived VDR informativeness. Finally, economic motivation has both an indirect relationship with buying intention through perceived VDR irritation and a serial mediated relationship via perceived VDR irritation and informativeness. Originality/value This study is original in that it investigates the mediating effect of informativeness and irritation, from U&G theory, on buying intention during VDR media usage. Previous research suggests a direct relationship between shopping enjoyment, economic motivation, apparel shopping self-confidence, informativeness, irritation and buying intention. Results of this research suggest that online retailers should consider the different and complex mediating roles informativeness and irritation play in the relationship between consumer attributes and buying intention when adding media to a website.
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Pujiyanti, Siti Dwi, and Anis Wahdi. "Transaksi Bisnis Online dalam Perspektif Islam." SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam 2, no. 2 (June 18, 2020): 91–102. http://dx.doi.org/10.36407/serambi.v2i2.173.
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Purpose-The purpose of this research is to find out and explore the online business transactions implemented by the Tokopedia application and online business transactions in the Islamic perspective on the Tokopedia application case study.
Methods- This study is a qualitative research method, namely by using the Library Search (Literature Review) field by taking references from several books and sources from websites or the internet.
Findings- From the results of this study, it can be concluded that the transaction of buying and selling online on the Tokopedia application is perfectly legal in Islamic law. As long as there is no element of deception or fraud or the desired item is incomplete or defective (not as expected) that occurs during the transaction process. Even if this happens, the responsible party is obliged to return all buyer's money and the sale and purchase is considered invalid because it does not meet the trading agreement.
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Shoemaker, Mary E. "An Exploration of the Value of Online Social Networks for Salespeople." International Journal of Customer Relationship Marketing and Management 3, no. 2 (April 2012): 1–9. http://dx.doi.org/10.4018/jcrmm.2012040101.
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Social Customer Relationship Management, using interactive technologies to have conversations with the customer, is rapidly emerging as a source of competitive advantage. Online social networking, such as using LinkedIn or Facebook, is being touted as essential to building customer relationships. Salespeople whose primary function is to build relationships are embracing online social networking to reach their sales goals. This paper reviews academic and practitioner literature to consider what aspects of interpersonal relationship building may be enhanced by the use of online social networks. Sales process support, trust building, weak tie leverage, customer value creation, buying center identification, and contact management are proposed as areas where online social networks could contribute value to sales endeavors.
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Anshu, Kumari, and Loveleen Gaur. "E-Satisfaction Estimation." Journal of Cases on Information Technology 21, no. 2 (April 2019): 65–87. http://dx.doi.org/10.4018/jcit.2019040105.
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In this competitive atmosphere, internet marketing serves as an effective alternate trade network that businesses can focus on to get direct access to their target customers. Online buying facilitates shoppers to purchase goods and services right away from the merchants over the internet and without human interference. Consumers find produce of their preference with just click of a button. A complete series of merchandise from various dealers with their prices get exhibited to the buyers for their choice. But, is competitive prices and good product features sufficient for the buyers for their buying decisions? This article attempts to answer this ambiguous condition and try to realize the vital aspects for buyers' satisfaction. A customer satisfaction index (ECCSI) is studied to comprehend the features of online satisfaction and with a comparative analysis using analytical hierarchy process (AHP) and intuitionistic fuzzy TOPSIS (IFT), these different e-satisfaction indices are ranked to get an overall view of preferences of the customers.
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Tanţău, Adrian, and Ileana Gavrilescu. "Key anxiety factors for buying an electric vehicle." Management & Marketing. Challenges for the Knowledge Society 14, no. 2 (June 1, 2019): 240–48. http://dx.doi.org/10.2478/mmcks-2019-0017.
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Abstract The purchase of an electric vehicle has become a widely debated topic by the economic community in recent years. However, few personal automobile users, who purchased new cars, have chosen a fully electric vehicle. The novelty of this research came from the assumption that there is a lack of knowledge in this field and fuelled by contradicting information. Potential electric vehicle buyers have developed a real psychosis on the subject, the most consistent motives being among others the charge anxiety. Many researchers consider that the worries of the vehicle users are exaggerated and are not based on reality. Better documentation of the subject would reduce these fears and would increase the process of electrical vehicles absorption. The main objective of this article is to analyse the main anxiety factors by buying an electric vehicle and to reduce the related anxiety. For this purpose, the authors have performed an econometric analysis based on a questionnaire distributed online and face to face in Romania.
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Ming, Junlan, Zeng Jianqiu, Muhammad Bilal, Umair Akram, and Mingyue Fan. "How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory." International Journal of Web Information Systems 17, no. 4 (July 3, 2021): 300–320. http://dx.doi.org/10.1108/ijwis-02-2021-0012.
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Purpose This paper aims to examine how presence (the social presence of live streaming platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow state, thus inducing impulsive buying behaviors, personal sense of power as moderator. Design/methodology/approach Drawing on the Stimulus-Organism-Response (S-O-R) framework, the conceptual model covers social presence, telepresence, consumer trust, flow state, personal sense of power and impulsive buying behavior. An online survey was conducted from 405 consumers with the experience of live streaming shopping in China; structural equation modeling (SEM) was used for data analysis. Findings Results find that three dimensions of social presence (the social presence of live streaming platforms, of viewers, of live streamers) and telepresence have a positive and significant influence on consumer trust and flow state, thus triggering consumers’ impulsive buying behavior. Furthermore, consumers’ sense of power moderates the process from consumer trust, flow state to impulsive buying behavior. Practical implications This study will help live streamers and e-retailers to have a further understand on how to stimulate consumers’ buying behavior. Furthermore, it also provides reference for the development of live streaming commerce in other countries. Originality/value This research examines the effect of social presence and telepresence on impulsive buying behavior in live streaming commerce, which is inadequately examined in extant literature.
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Kiran, Prabha, Terry Thomas, Jerin Johny, and Deepak Jose. "Understanding the Influence of Utilitarian and Hedonic Factors on Buying Behaviour of Gen Y while Purchasing Smartphones." Ushus - Journal of Business Management 18, no. 4 (October 1, 2019): 55–69. http://dx.doi.org/10.12725/ujbm.49.5.
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The paper focuses on the influence of utilitarian and hedonic factors on the buying behaviour of the Gen Y consumers while purchasing smartphones. The researcher has followed a mixed method approach for the research with a descriptive research design. Primary data was collected through a survey that was conducted with 450 participants which consisted of teenagers and adults aged between 16-30 years. This collected data was then quantified using mathematical tools to come to a conclusion. Secondary data was collected from online published research articles and convenience. The influence of both these factors have a different sense of impact on every individual in the buying process, but post analysis, utilitarian factors gained primacy over hedonic factors.
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ESCOFFIER, NADINE, NADINE TOURNOIS, and BILL MCKELVEY. "USING CROWDSOURCING TO INCREASE NEW PRODUCT’S MARKET VALUE AND POSITIVE COMMENTS FOR BOTH THE CROWD INVOLVED AND CUSTOMERS." International Journal of Innovation Management 22, no. 02 (January 29, 2018): 1850033. http://dx.doi.org/10.1142/s1363919618500330.
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More and more consumers base their buying decision process on online reviews. Not surprisingly, researches show that online reviews have an actual impact on revenues. As a result, a new product can disappear even before it makes it to the market. How to make sure that the new product will get positive online reviews before it goes to market? By evaluating the market value of a new product before and after Crowdsourcing, we offer the proof-of-concept that crowd-wisdom pertaining to new-product idea generation improves its market value significantly, both in term of ratings and comments after just one integration of the crowd into the new product development process. The improvement took place before a large investment was done. More surprisingly, this market value after Crowdsourcing is the same for the Crowd involved in the Crowdsourcing process than for the potential customers of the new product created by using this process.
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Comegys, Charles, Mika Hannula, and Jaani Väisänen. "Longitudinal comparison of Finnish and US online shopping behaviour among university students: The five-stage buying decision process." Journal of Targeting, Measurement and Analysis for Marketing 14, no. 4 (July 2006): 336–56. http://dx.doi.org/10.1057/palgrave.jt.5740193.
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