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Journal articles on the topic 'Online communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Fatima, Zahra Ouariach, Zine El Abidine Mohammed, Nejjari Amel, and Khaldi Mohamed. "From classic communication to online communication: Identifying online communication tools." Global Journal of Engineering and Technology Advances 17, no. 2 (2023): 040–52. https://doi.org/10.5281/zenodo.10674960.

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The emergence of the internet and digital technologies has facilitated the transition from classic communication to online communication. This shift has significantly expanded the possibilities of online communication. In this article, we will explore the development of a variety of online communication tools, such as synchronous and asynchronous online communication tools. These online communication tools support various types of communication. Ultimately, we will present how online communication offers new opportunities while requiring constant vigilance to maximize its benefits.

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Fatima Zahra Ouariach, Mohammed Zine El Abidine, Amel Nejjari, and Mohamed Khaldi. "From classic communication to online communication: Identifying online communication tools." Global Journal of Engineering and Technology Advances 17, no. 2 (2023): 040–52. http://dx.doi.org/10.30574/gjeta.2023.17.2.0227.

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The emergence of the internet and digital technologies has facilitated the transition from classic communication to online communication. This shift has significantly expanded the possibilities of online communication. In this article, we will explore the development of a variety of online communication tools, such as synchronous and asynchronous online communication tools. These online communication tools support various types of communication. Ultimately, we will present how online communication offers new opportunities while requiring constant vigilance to maximize its benefits.

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Michaelson, Eliot, Jessica Pepp, and Rachel Sterken. "Online Communication." Philosophers' Magazine, no. 94 (2021): 90–95. http://dx.doi.org/10.5840/tpm20219471.

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Karapetyan, Anrieta A. "Communication features in online and offline spaces." Historical and social-educational ideas 13, no. 3 (2021): 105–12. http://dx.doi.org/10.17748/2075-9908-2021-13-3-105-112.

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No other media has become so popular in such a short period of time as online, which mainly serves for the purpose of communication. Online communications have the potential to fundamentally change the character of our social lives on all levels of social interactions. This article represents an attempt of discussing pros and cons of the online communication compared to the offline ones, and including functional as well as cultural components such as habits, usefulness, as well as specific cases affecting the gradual and immediate shift from the offline to the online communication (like COVID1

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Khvatova, Tatiana, and Svetlana Dushina. "Scientific Online Communication." International Journal of Technology and Human Interaction 17, no. 2 (2021): 79–103. http://dx.doi.org/10.4018/ijthi.2021040105.

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This paper presents the results of research aimed at studying the interrelations of scientists' online communications and their real academic achievements using the example of ResearchGate (RG). The goals of the study are to discover the spectrum of communication practices of RG users and define the influence of institutional factors and demographic characteristics on the users' network activity. The sample consisting of 4800 RG profiles is composed using a web scraping approach. Cluster analysis of the data reveals three clusters of RG users according to these practices (‘representation' and

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ROMAN, Ioana, Mirela FĂRĂGĂU, and Sorina DÂRJAN. "Didactic Communication in Online Learning." Revista Română de Terapia Tulburărilor de Limbaj şi Comunicare VII, no. 2 (2021): 12–26. http://dx.doi.org/10.26744/rrttlc.2021.7.2.03.

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This qualitative study was focused on higher education and learning through online didactic communication. Using an approach of mixed data collection methods, such as: essay, focus group technique and oral questioning, the research aimed to identify how online communication can be streamlined. The role is to identify different components of the learning environment that may affect the learning experience. These components could have a major impact on efficient communication of higher education (students cohort is N = 98). Results have shown that students had well-defined opinions regarding did

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Bylieva, Daria, Victoria Lobatyuk, and Alla Safonova. "ONLINE FORUMS: COMMUNICATION MODEL, CATEGORIES OF ONLINE COMMUNICATION REGULATIONANDNORMS OF BEHAVIOR." Humanities & Social Sciences Reviews 7, no. 1 (2019): 332–40. http://dx.doi.org/10.18510/hssr.2019.7138.

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Purpose of the study: The paper addresses the issue of regulating Internet communication activities in the context of online forums. The study aims to create a forum communication model identifying the areas subject to social regulation and defining the most common types of norms Methodology: The study draws upon the semiotic method to develop a new communication model based on classical theories. Quantitative empirical studies are also used. The rules and guidelines of 1,205 online forums were analyzed to identify the most common norms. Main Findings: Communicators and moderators

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Creţu, Ioana-Narcisa. "Online Communication. From Advantages to Online School." SAECULUM 54, no. 2 (2021): 69–75. http://dx.doi.org/10.2478/saec-2022-0018.

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Abstract Online communication remains today predominant in influencing members of society through the use of new technical ways of communication. Traditional communication is thus being replaced by new ways. The media plays a huge role in disseminating information. According to Trappel, online media is a stand-alone genre. They meet first of all the defining characteristics of the media: they are public (they can be accessed by anyone), they are technically transmitted, they are addressed to a wide audience, they are characterized by periodicity and they relate to reality. On top of that, onli

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Greener, Susan. "Talking online: reflecting on online communication tools." Campus-Wide Information Systems 26, no. 3 (2009): 178–90. http://dx.doi.org/10.1108/10650740910967366.

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Tesone, Dana V. "Online Learning Communication Flows." Journal of Teaching in Travel & Tourism 4, no. 1 (2004): 1–13. http://dx.doi.org/10.1300/j172v04n01_01.

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Hoskins, Mildred B., and Marion T. Reid. "Online Communication With Binders:." Serials Librarian 9, no. 4 (1985): 83–87. http://dx.doi.org/10.1300/j123v09n04_11.

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Bach Jensen, Morten. "Online marketing communication potential." European Journal of Marketing 42, no. 3/4 (2008): 502–25. http://dx.doi.org/10.1108/03090560810853039.

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13

Gyotae Ku. "Relationship between Technology Acceptance Model, Online Communication Apprehension, and Online Communication Activities." Journal of Political Communication ll, no. 20 (2011): 267–87. http://dx.doi.org/10.35731/kpca.2011..20.007.

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Sufa, Siska Armawati, Andry Alamsyah, Suwandi Sumartias, Feliza Zubair, and Susie Perbawasari. "Twitter and Online Prostitution: The Communication Network of Online Prostitution in Twitter." Webology 19, no. 1 (2022): 2797–810. http://dx.doi.org/10.14704/web/v19i1/web19186.

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The information developments and communication technology also has a negative side. This study is aimed to determine the online prostitution communication network on Twitter and understanding of online prostitution on Twitter. This study uses SNA (Social Network Analysis). SNA views social relations as a theory of networks consisting of nodes and relationships (also called edges, links, or connections). Nodes are individual actors in the network and the relationships are between actors. The data set used in this study is tweet data from Twitter, with the keyword samples being “openBO”. The has

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Stănescu, Radu Bogdan Ștefan. "CONNECTING THE DOTS: THE DYNAMICS OF COMMUNICATION IN THE DIGITAL ERA." Annals of the University of Craiova for Journalism, Communication and Management 9, no. 1 (2023): 122–26. https://doi.org/10.5281/zenodo.15250649.

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People have been communicating since the beginning of time in different ways. Communication and understanding have taken many and varied forms over time, but what has been achieved in recent decades has far surpassed thousands of years of human communication and connection. It is about the complex modalities made available by the digital age and all the mechanisms developed in its wake. Radio, television, telephone and internet have revolutionised the world of communication and stretched the boundaries people had in this respect. Modern means of communication have rapidly overtaken letters, fo

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Wu, Feng, Shlomo Zilberstein, and Xiaoping Chen. "Multi-Agent Online Planning with Communication." Proceedings of the International Conference on Automated Planning and Scheduling 19 (October 16, 2009): 321–28. http://dx.doi.org/10.1609/icaps.v19i1.13366.

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We propose an online algorithm for planning under uncertainty in multi-agent settings modeled as DEC-POMDPs. The algorithm helps overcome the high computational complexity of solving such problems off-line. The key challenge is to produce coordinated behavior using little or no communication. When communication is allowed but constrained, the challenge is to produce high value with minimal communication. The algorithm addresses these challenges by communicating only when history inconsistency is detected, allowing communication to be postponed if necessary. Moreover, it bounds the memory usage

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Nuryadin, Asep. "KOMUNIKASI DALAM LINGKUNGAN PEMBELAJARAN ONLINE: SEBUAH STUDI BIBLIOMETRIK." Communications 5, no. 1 (2023): 333–52. http://dx.doi.org/10.21009/communications.5.1.4.

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This study aims to conduct a bibliometric analysis of articles related to communication in an online learning environment. The Publish or Perish application was used to collect data on articles published in 2012-2022 in Google Scholar-indexed journals. Then, the data were processed using Microsoft Excel and VOSViewer applications. The first finding in this study was that of the 242 identified articles, the number of articles published fluctuated between 2012-2019 before continuing to increase from 2020 to 2022. This increase was also in line with the COVID-19 pandemic, which forced educational

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18

Selaković, Marko, and Nikolina Ljepava. "ONLINE-IGNITED CRISES AND POST-CRISIS IMAGE RESTORATION: EXAMPLE OF FLIGHT 3411 INCIDENT." International Journal of Management Trends: Key Concepts and Research 2, no. 1 (2023): 15–40. http://dx.doi.org/10.58898/ijmt.v2i1.15-40.

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The aim of this paper is to examine the flow and evolution of the communication crises in a digital space, how different crisis response approaches contributed to the escalation and suppression of the crisis, and how communicating of post-crisis organizational and policy changes contributed to the image restoration. The crisis evolution and flow have been investigated through the document analysis, based on the publicly available sources related to the exemplary critical situation – Flight 3411 incident. The textual analysis, which is the prevalent and primary method of analysis in image repai

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Karapetyan, Anrieta, and Sean Gardner. "The Online and Offline Communication Preferences of Armenian Social Network Users." Journal of Sociology: Bulletin of Yerevan University 14, no. 2 (38) (2023): 66–80. http://dx.doi.org/10.46991/bysu:f/2023.14.2.066.

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Online is one of the main types of communication and relationship building. Social networking site users are increasing day by day, not only in Armenia but worldwide. Currently, debates are actively underway about the impact of online communication on offline communication. Are online and offline communications two complementary means, or does one completely replace the other? "If people stay at home and do their daily activities without engaging with others, they will not put in the effort to establish social connections beyond the online world, as it would seem futile." The article explores

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Ogura, Yuumi. "Marketing Communication with Online Characters:." Japan Marketing Journal 42, no. 1 (2022): 65–72. http://dx.doi.org/10.7222/marketing.2022.036.

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Ieva, Marco, Cristina Ziliani, Juan Carlos Gázquez-Abad, and Ida D'Attoma. "Online versus Offline Promotional Communication." Journal of Advertising Research 58, no. 3 (2017): 338–48. http://dx.doi.org/10.2501/jar-2017-040.

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Köhler-Ludescher, Andrea. "Being Human in Online Communication." Journal of Systemic Therapies 40, no. 3 (2021): 42–49. http://dx.doi.org/10.1521/jsyt.2021.40.3.42.

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23

ZHAO, Jing, Xiaojun SUN, Zongkui ZHOU, Hua WEI, and Gengfeng NIU. "Interpersonal Trust in Online Communication." Advances in Psychological Science 21, no. 8 (2013): 1493–501. http://dx.doi.org/10.3724/sp.j.1042.2013.01493.

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24

Mosca, Fabrizio, Kamel Ben Youssef, and Thomas Majd. "Online Communication and Italian Tourism." Symphonya. Emerging Issues in Management, no. 2 (2016): 31. http://dx.doi.org/10.4468/2016.2.05mosca.benyoussef.majd.

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25

Brunnerová, Olga, and Jakub Charvát. "Online Political Communication Research Methods." Politics in Central Europe 16, no. 2 (2020): 433–54. http://dx.doi.org/10.2478/pce-2020-0019.

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AbstractThe authors explored the research methods of the manifold studies on online political communication published in nine selected scientific journals over an 8-year period stretching from the beginning of 2009 to March 2017 and systematized the results into a comprehensive, methodological, “state-of-the-art” report. The main findings are that the most frequent method of researching online political communication is the quantitative or qualitative content analysis. Still, recurrent is the combination of methodological approaches, where the quantitative and qualitative techniques complement

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Warden, Clyde A., Judy F. Chen, and D’Arcy Caskey. "Cultural Values and Communication Online." Business Communication Quarterly 68, no. 2 (2005): 222–32. http://dx.doi.org/10.1177/1080569905276669.

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Whereas many researchers have examined differences in values and behavior between Westerners and Asians, fewer have investigated differences within Asian cultural groups. A recent government initiative in Taiwan to encourage international education has led to the development of an international MBA program at the National Cheng Kung University in Tainan; both Chinese and Southeast Asian students participate in the program. They exhibit different behaviors in their classes, particularly in their postings in online discussion boards. For reasons that can be partly explained by the students’ resp

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27

Friend, Frederick J. "Brief communication: UK theses online?" Interlending & Document Supply 26, no. 4 (1998): 175–77. http://dx.doi.org/10.1108/02641619810248260.

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28

Chweh, C. "Global communication through online translation." IEEE Intelligent Systems 13, no. 4 (1998): 9–11. http://dx.doi.org/10.1109/5254.708425.

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Zanadvorova, Anna V. "SPEECH CLICHÉS IN ONLINE COMMUNICATION." RSUH/RGGU Bulletin. "Literary Theory. Linguistics. Cultural Studies" Series, no. 8 (2024): 71–81. https://doi.org/10.28995/2686-7249-2024-8-71-81.

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The article considers the frequency speech formulas used in communication in social networks. Among such stereotypes the author considers not only fixed expressions but also constructions acting as a base for various clichés (e.g. Noun in genitive + post: blagodarnosti post [post of gratitude], materinskoi gordosti post [post of motherly pride]; Infinitive construction + ‘done’: vyiti iz doma v raznyh botinkah [to leave the house in different shoes] – done). Many of the described stereotype expressions are originated from memes and jokes but with frequent use the humorous component is lost and

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Medina Aguerrebere, Pablo, Eva Medina, and Toni Gonzalez Pacanowski. "Revamping hospitals’ online communication strategies." REVISTA ESPAÑOLA DE COMUNICACIÓN EN SALUD 15, no. 1 (2024): 98–115. http://dx.doi.org/10.20318/recs.2024.8365.

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Introduction: Hospitals implement artificial intelligence, big data, and telehealth to accelerate digital transformation and improve quality standards. However, their corporate communication strategies remain very conservative (brochures, magazines, websites) and inconsistent with their ambitious organizational goals. Objective: This literature review-based paper analyzes how hospitals should use technology to revamp their online communication strategies and build more meaningful brands. Methodology: To do that, we conducted a literature review on digital hospitals, their branding strategies,

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Paterson, Grace. "Sock Puppetry in Online Communication." Philosophy 99, no. 3 (2024): 461–78. http://dx.doi.org/10.1017/s0031819124000123.

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AbstractThis paper concerns sock puppetry, a practice which involves an individual communicating under multiple pseudonymous identities in a manner that makes it seem as though these personas are distinct conversational participants. I provide a definition of sock puppetry that is more narrow than other definitions, allowing it to be distinguished from related phenomena. I then analyse some of the ways in which sock puppetry can interfere with social tools we use for establishing trust within an online community, evaluating a speaker's credibility, and generally deciding who and what to believ

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Mallory, Fintan, and Eliot Michaelson. "Online Communication: Problems and Prospects." Philosophy 99, no. 3 (2024): 409–12. http://dx.doi.org/10.1017/s0031819124000111.

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For billions of people, the internet has become a second home. It is where we meet friends and strangers, where we organise and learn, debate, deceive, and do business. In some respects, it is like the town square it was once claimed to be, while in others, it provides a strange new mode of interaction whose influence on us we are yet to understand. This collection of papers aims to give a short indication of some of the exciting philosophical work being carried out at the moment that addresses the novel aspects of online communication. The topics range from the expressive functions of emoji t

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Santhiveeran, Janaki. "Building Online Communication into Courses." Computers in the Schools 22, no. 1-2 (2005): 43–55. http://dx.doi.org/10.1300/j025v22n01_05.

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Opoku, Robert Ankomah, Albert Caruana, Leyland Pitt, Pierre Berthon, Asa Wahlstrom, and Deon Nel. "Online Communication of Brand Personality." Journal of General Management 35, no. 1 (2009): 47–64. http://dx.doi.org/10.1177/030630700903500105.

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Brand personality has often been considered from the perspective of products, corporate brands or countries, but rarely among service offerings. Moreover, there remains the consideration of how these entities are communicated online. This article explores the brand personality dimensions that business schools communicate and whether they differ in putting across clear and distinctive brand personalities in cyberspace. Three clusters from the Financial Times’ top 100 full-time global MBA programs in 2005 are used to undertake a combination of computerised content and correspondence analyses. Th

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Sitzman, Kathleen. "Mindful Communication for Caring Online." Advances in Nursing Science 39, no. 1 (2016): 38–47. http://dx.doi.org/10.1097/ans.0000000000000102.

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Oprea, Crenguta, and Andreea Stan. "Adolescents’ Perceptions of Online Communication." Procedia - Social and Behavioral Sciences 46 (2012): 4089–91. http://dx.doi.org/10.1016/j.sbspro.2012.06.204.

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Kaveri Subrahmanyam and Patricia Greenfield. "Online Communication and Adolescent Relationships." Future of Children 18, no. 1 (2008): 119–46. http://dx.doi.org/10.1353/foc.0.0006.

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Kalisch, Beatrice, Kathryn A. Myer, Dawn M. Mackey, et al. "Online patient assignmentsenhance horizontal communication." Nursing Management (Springhouse) 37, no. 6 (2006): 51. http://dx.doi.org/10.1097/00006247-200606000-00014.

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Lee, Wen-Hsuan, and Yu-Hsun Lin. "Online communication of visual information." Online Information Review 44, no. 1 (2019): 43–61. http://dx.doi.org/10.1108/oir-08-2018-0235.

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Purpose The purpose of this paper is to deepen the understanding of why text messages are superseded by using stickers, thus driving instant messaging software (IMS) users’ visual communication process. Design/methodology/approach Drawing on Uses & Gratifications (U&G) theory and using a semantic technique, this research begins by identifying design indices of stickers and user’s perceived gratifications that they describe and evaluate at their first impression of using stickers in Study 1. Study 2 introduces media richness theory and the expectancy model into the framework of U&G

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Hermann, Maureen, and Mercedes Stahl. "Meaningful communication in online education." Nursing Made Incredibly Easy! 21, no. 6 (2023): 5. http://dx.doi.org/10.1097/nme.0000000000000018.

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Mihaela, ENI. "Scientific Communication in Online Environment." Supliment al revistei științifice "Authentication and Conservation of Cultural Heritage. Research and Technique" (Iași, România) Vol. IV (September 30, 2022): 261–66. https://doi.org/10.5281/zenodo.7129543.

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In the context of the continuous development of society, in all its spheres of activity, communication remains the essential element in its evolution. Communication is a complex process, approached by specialists from various perspectives, because it is an existential process. Depending on the field of research, communication is studied on various dimensions. Scientific communication is of particular interest due to the accelerated development of science which later leads to the development of society. At national and international level, researchers meet to discuss the subject of scientific c

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Rully, Dwi Cahyono, Hadiati Ernani, and Budi Wahyono Gendut. "The Effect of Online Communication on Community Satisfaction Through Online Service Quality." International Journal of Social Science And Human Research 06, no. 07 (2023): 4057–64. https://doi.org/10.5281/zenodo.8133809.

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Satisfaction of the public using public services is determined, among other things, by online communication and the quality of online services. This study aims to examine the effect of on-line communication and on-line services on community satisfaction; and examine the effect of online communication on community satisfaction through online service quality. The research population is the community using on-line services in the period of September 2021. The total sample is 98 people whose determination is based on the Lemeshow formula. Collecting data using a Likert scale questionnaire distribu

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Takano, Masanori, Kenji Yokotani, Takahiro Kato, Nobuhito Abe, and Fumiaki Taka. "Avatar Communication Provides More Efficient Online Social Support Than Text Communication." Proceedings of the International AAAI Conference on Web and Social Media 19 (June 7, 2025): 1862–79. https://doi.org/10.1609/icwsm.v19i1.35906.

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Online communication via avatars provides a richer online social experience than text communication. This reinforces the importance of online social support. Online social support is effective for people who lack social resources because of the anonymity of online communities. We aimed to understand online social support via avatars and their social relationships to provide better social support to avatar users. Therefore, we administered a questionnaire to three avatar communication service users (Second Life, ZEPETO, and Pigg Party) and three text communication service users (Facebook, X, an

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Yonatan Trianto. "Pola Komunikasi Virtual dalam Percakapan Tim Game Online Counter Strike." Jurnal Spektrum Komunikasi 6, no. 1 (2018): 12–18. http://dx.doi.org/10.37826/spektrum.v6i1.50.

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Online game Counter Strike: Global Offensive is an online game that provides communication features in it. Communication that occurs inside a virtual communication can be defined as, where the players get the ease of communicating for a good partnership. This research to find out how a virtual communication patterns that occur in conversations in drawing up the strategy team. This research uses the theory of virtual communication, communication patterns, computer mediated communication and the form of the interaction process to summarize and analyze findings data from interviews and observatio

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Fowler, John, Mark Zachry, and David W. McDonald. "Fostering Communication." Proceedings of the ACM on Human-Computer Interaction 6, GROUP (2022): 1–23. http://dx.doi.org/10.1145/3492834.

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The period of transition for foster youth into independent adulthood is an important life stage, and one that has yet to be explored in HCI circles. We studied an online community centered on the experiences of former foster youth through the first year of its existence to better understand how online spaces are being used by this population. Our mixed-method study included the coding of all posts from the first year of the online community and offers a mix of quantitative and qualitative findings. These findings include alignments and gaps in an established descriptive framework from the fiel

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S. Sipho, Makgopa. "Online social media usage of car dealerships in Gauteng Province, South Africa." Problems and Perspectives in Management 14, no. 3 (2016): 601–7. http://dx.doi.org/10.21511/ppm.14(3-3).2016.02.

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The concept of social media is top of the agenda for many organizations today. Decision makers, as well as marketers, try to identify ways in which organizations can make profitable use of social media platforms. The adoption of social media in marketing communication campaigns to carry the marketing communication message to the target audiences remains a challenge to organizations in the motor industry. The purpose of this paper was to establish an understanding of the online social media tools used by car dealerships in their marketing communication strategies and campaigns. In achieving the

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Kaufmann, Renee, and Jessalyn I. Vallade. "Online student perceptions of their communication preparedness." E-Learning and Digital Media 18, no. 1 (2020): 86–104. http://dx.doi.org/10.1177/2042753020950873.

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Though scholars have identified a myriad of student characteristics and skills necessary to prepare individuals for online education, one notable gap in the literature is a focus on preparedness for online communication and interaction. To address this gap, the purpose of the present study was to explore what elements of interaction students identified being most and least prepared for when communicating with their instructor and peers in an online class. Participants responded to four open-ended questions on their perceptions of communication preparedness in the online classroom. Responses we

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Гладышев, Владимир Иванович, Екатерина Галимулловна Миляева, and Регина Владимировна Пеннер. "A PERSON ON THE WEB: LONELINESS AND COMMUNICATION." ΠΡΑΞΗMΑ. Journal of Visual Semiotics, no. 4(34) (December 8, 2022): 63–81. http://dx.doi.org/10.23951/2312-7899-2022-4-63-81.

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Технико-технологические трансформации внешнего мира (интенсивное развитие устройств мобильной связи, высокоскоростных коммуникационных технологий) оказывают значительное влияние на существование человека. При помощи технологий человек создал для себя альтернативную природе цифровую реальность, общение в которой дополняет непосредственное общение в мире реальном. Пандемия COVID-19 резко изменила привычный образ жизни людей в глобальном мире и сократила возможности для непосредственного общения. Обострилась проблема одиночества и возможностей его компенсации. В условиях пандемии изменился статус

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Teguh, Monika, Mohamad Arvel Omar Dumais, Claudia Theresia Wijaya, Pafgett Torsten, and Awada Vera. "Digital Marketing Communication Activities on Online Magazine Gettinlow." Journal International Dakwah and Communication 3, no. 1 (2023): 1–21. http://dx.doi.org/10.55849/jidc.v3i1.196.

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The shift in lifestyle and the increasing use of gadgets and the internet has also changed the pattern of media consumption in society. Many people are starting to switch from printed media to web-based electronic media. Magazines are no exception. Many magazines are now converting their print format to digital format. In the face of this change, magazine managers must think of creative ways to keep getting readers who will ultimately maintain their existence. One of the online magazines in Indonesia that focuses on automotive, titled, Gettinlow, also competes in the online media industry. In

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Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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