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Journal articles on the topic 'Online consumer behaviour'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Rajitha, P. "Consumer Behaviour on Online Shopping." International Journal of Science and Research (IJSR) 11, no. 5 (2022): 948–49. http://dx.doi.org/10.21275/sr22506110933.

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Bhagat, Maitrey. "Consumer Buying Behaviour towards Online Shopping." International Journal of Science and Research (IJSR) 11, no. 6 (2022): 180–85. http://dx.doi.org/10.21275/sr22602152524.

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AHMED, S. NIZAR. "Online consumer behaviour." INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT 9, no. 1 (2016): 96–101. http://dx.doi.org/10.15740/has/ijcbm/9.1/96-101.

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Mrs. S. Sailaja. "Effect of Online Advertising on Consumer Buying Behavior." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 03 (2024): 419–22. http://dx.doi.org/10.47392/irjaem.2024.0058.

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The present research report is focused on measuring the impact of online advertising on consumer buying behavior, which increases the consumers' intentions towards the product and buying behaviours. The purchasing behaviour is strongly influenced by the icon of the product which is made by the promoters. The primary data are collected through questionnaires and secondary data were collected through internet. To study the buying behaviour of consumers a sample of 50 respondents was taken, out of which The sampling method we use is random sampling method. The written report that online advertise

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Tripathi, Dolly. "Understanding Consumer Behaviour in Online Holiday Shopping: Insights from Indian Consumers." International Journal of Science and Research (IJSR) 12, no. 8 (2023): 2454–60. http://dx.doi.org/10.21275/sr23827182731.

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CN., Chitra, and Aishwarya SV. "Online Consumer Shopping Behaviour." Shanlax International Journal of Arts, Science and Humanities 7, no. 2 (2019): 256–62. https://doi.org/10.5281/zenodo.3575355.

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Though the practice of buying from a shop personally taking time to choose and purchase in a traditional manner is common, the comfort of online shopping renders an emerging trend among consumers, especially the Gen Y. They feel online shopping saves crucial time as well as their expected products or services are available at their door step with cheaper prices compared to of ine shops in lesser time. Due to this transformation in buying activity in the current era business transactions are becoming easy with the online network with much more quickness and transparency scope for digital shopp

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Shalsabella Putri, Arini, and Marzura Ibrahim. "PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)." KAGANGA KOMUNIKA: Journal of Communication Science 2, no. 2 (2020): 68–77. http://dx.doi.org/10.36761/kagangakomunika.v2i2.830.

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Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every

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Dr., C. BALAJI. "A STUDY ON CONSUMERS BUYING BEHAVIOR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN." International Journal of Management and Commerce Innovations 12, no. 2 (2024): 116–20. https://doi.org/10.5281/zenodo.14551227.

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<strong>Abstract:</strong> Consumer behaviour towards online shopping refers to the actions and decisions made by individuals when purchasing products or services through online platforms. The rapid growth of e-commerce has led to an increase in online shopping, with consumers being able to browse, compare prices, and make purchases from the comfort of their homes. Studies have shown that consumer behaviour towards online shopping is influenced by several factors, including product quality, website design, price, convenience, and security. Consumers are also influenced by social factors such a

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Vashista Muskaan Arora, Arun. "Consumer Behaviour towards Online and Traditional Shopping." International Journal of Science and Research (IJSR) 12, no. 1 (2023): 241–48. http://dx.doi.org/10.21275/sr23104153945.

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Sangeetha, B. S., and S. S. Suganthy. "Effect of Online Advertisement on Consumer Buying Behaviour." ComFin Research 11, S1-Sep (2023): 1–4. https://doi.org/10.34293/commerce.v11is1-sep.8467.

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Today online buying behavior is more popular then compare to the traditional buying behavior. Because many of the organization expose their product through online advertising on consumers. There are various types of marketing that is online advertisement or online marketing or web advertising is one of the form of advertising which uses to deliver Informational marketing message to consumer. When the consumer searching google or any other website different organization advertise their product same time. To construct this study successful various review paper from various journals have been stu

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Sunderaraj, R., and K. Mareeswaran. "Online Buying Behaviour of Shoppers in Sivakasi, Tamil Nadu." Asian Review of Social Sciences 6, no. 1 (2017): 37–41. http://dx.doi.org/10.51983/arss-2017.6.1.1362.

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In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer’s website and have it delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling. The shopping experience can range from delightful to terrible, based on a variety

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Lunia, Palak. "Online Consumer Behaviour Analysis using Python." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (2021): 1171–74. http://dx.doi.org/10.22214/ijraset.2021.35154.

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This technology is growing day by day,it has developed from a big room to single palm and time consume to the consumer. This essay reviews the course of consumer behaviour analysis, a research programme that employs the finding and principles of behavioural research to elucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrated a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practices rather than to examine the potential of

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Deepak, Gupta, and Gahlawat Rajesh. "Buying Behaviour of Consumer in Online Shopping." Indian Journal of Economics and Business 20, no. 1 (2021): 773–78. https://doi.org/10.5281/zenodo.6562678.

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In today’s world shopping is the most buzz due to the continuous changes occurring in the purchasing pattern of the consumers in making the shopping. In the recent days like up to decade of 2010 the offline shopping was the most preferred way of doing shopping and availing the services by large number of consumer’s.  However with the introduction of the Internet, the new generation is proffering mostly the online shopping. The level of easiness available on internet i.e. to say just by clicking the button from the laptop or computer or even mobile anything could be purchased o

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K, Jeganath, and Dr S. Madhiyarsi. "A Study on Consumer behaviour towards Online Shopping." International Journal of Research Publication and Reviews 5, no. 11 (2024): 195–98. http://dx.doi.org/10.55248/gengpi.5.1124.3105.

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Sharma, Shwet Prakash. "A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING." International Journal of Research Publication and Reviews 5, no. 4 (2024): 6071–73. http://dx.doi.org/10.55248/gengpi.5.0424.1080.

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SINGH, PRIYA. "CONSUMER BUYING BEHAVIOUR REGARDING ONLINE ADVERTISMENT." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32722.

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In the era of digitization, the landscape of marketing has undergone a profound transformation. Traditional methods of advertising are gradually being overshadowed by the pervasive influence of online platforms. Among the myriad forms of online marketing, online advertising stands out as a powerful tool for reaching consumers in an increasingly interconnected world. In the context of India, a country witnessing rapid digitalization and a burgeoning online population, understanding consumer buying behavior regarding online advertisements assumes paramount importance. This introduction serves to

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Yee, Tan Mei, Santhi Govindan, Chandramalar Munusami, and Hamidah Yusop. "Determinants of Online Consumer Purchase Behavior during COVID-19 Pandemic in Metropolitan City: Implications in Post-Pandemic." Malaysian Journal of Social Sciences and Humanities (MJSSH) 8, no. 3 (2023): e002186. http://dx.doi.org/10.47405/mjssh.v8i3.2186.

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The Covid-19 pandemic led to dramatic consumer purchasing behaviour shifts when many nations declared the closure of all physical stores to stop the virus from spreading. As a result, consumers' purchasing behaviour has changed from brick-and-mortar to online shopping. This research examines the influencing factors that affect online consumers’ purchasing behaviour during the Covid-19 pandemic. This research measures four independent variables: perceived ease of use, perceived usefulness, product price and trust. Two hundred thirty-eight online questionnaires were collected and analysed using

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Nuradina, Kartika. "PSYCHOLOGICAL FACTORS AFFECTS ONLINE BUYING BEHAVIOUR." Journal of Business and Management INABA (JBMI) 1, no. 02 (2022): 112–23. http://dx.doi.org/10.56956/jbmi.v1i02.120.

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In the last five years, consumer behaviour has transformed from offline buying to online buying. There are various factors which affect why such a phenomenon happened. For example, there is the influence of external factors such as technological development, social change, pandemic situation, and modern lifestyle. On the other hand, internal factors such psychological aspects can also affect the change in the shift towards online buying style. This study provides a systematic review of consumer behaviour in online retailing, based on literature review of online consumer behaviour in the field

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Rudzewicz, Adam, and Anna Strychalska-Rudzewicz. "EVOLUTION OF POLISH E-CONSUMER BEHAVIOUR." sj-economics scientific journal 51, no. 4 (2023): 2–13. http://dx.doi.org/10.58246/sj-economics.v51i4.638.

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The article aims to identify critical changes in the profile and behaviour of Polish e-consumer between 2016 and 2021. In terms of profiling, the focus was on gender, age, education, place of residence, and material situation of e-consumers. When analysing e-consumer behaviour, particular attention was paid to online activity, factors motivating online shopping, consumers' opinions on online shopping, and the range of products purchased in e-shops. E-Commerce in Poland reports, based on representative surveys of online customers, were used for the analysis. The analysis carried out showed that

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Gavel, Naveen. "A Study on Consumer Buying Behaviour of Myntra." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04241.

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Abstract With the rapid rise of e-commerce in India, understanding consumer behavior has become vital for online retailers. This research examines the factors influencing consumer buying behavior on Myntra, a leading fashion and lifestyle e-commerce platform. The study aims to analyze consumer preferences, satisfaction levels, demographic influences, and the impact of online promotional strategies. A structured questionnaire was used to gather data from 50 respondents in Lucknow. The findings reveal that time-saving, convenience, and product variety are the major drivers of online shopping. Wh

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P Manikandan. "Rural Consumer Behaviour Towards Online Shopping in Chengalpattu City." Journal of Information Systems Engineering and Management 10, no. 49s (2025): 1335–45. https://doi.org/10.52783/jisem.v10i49s.10293.

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The article explores the intricate dynamics of consumer behavior, particularly focusing on its implications for understanding purchasing decisions. It elucidates the multifaceted nature of consumer behavior, encompassing the acquisition, evaluation, utilization, and disposal of goods and services. The central emphasis lies in comprehending the behavior patterns of consumers during product selection to meet their needs and desires. Consumer behavior analysis becomes paramount for marketers, serving as a foundation for effective marketing strategies. This comprehensive study scrutinizes the myri

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Appolloni, Andrea, Vincenzo Basile, Federica Caboni, and Lucia Pizzichini. "An innovative approach to online consumer behaviour segmentation: the self-determination theory in an uncertain scenario." European Journal of Innovation Management 26, no. 7 (2023): 308–27. http://dx.doi.org/10.1108/ejim-11-2022-0609.

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PurposeIn the most recent years, social, innovative, economic and political changes in the European context have characterized consumers' behaviours. The paper aims to understand if the use of electronic commerce differs in a situation characterized by uncertainty.Design/methodology/approachAn innovative approach to categorising online consumer behaviour considers the self-determination theory and basic psychological needs in an uncertain scenario. The research is based on a quantitative analysis obtained by clustering algorithms on a sample of 1,000 digital users in European countries. A stru

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Roy, Priyabrata, and Dhananjoy Datta. "Consumer Buying Behaviour Towards Online and Offline Shopping: Pre, During and Post Covid 19 Pandemic." International Journal of Professional Business Review 8, no. 5 (2023): e01843. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1843.

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Purpose: The objective of this study is to examine consumer buying behaviour & figure out what factors influence consumer buying behaviour in towards online and offline shopping before ,during and post Covid 19 outbreak. Theoretical framework: The essay covers numerous consumer buying behaviour strands. This study examines consumer buying behaviour and factors. As it is based on previous research, it provides a full literature review. The research also identified under reported concerns. Design/methodology/approach: A comprehensive review of 90 published articles was conducted by using mul

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B.K., Sunitha, Yash R. Jain, Jitesh Kumar, and Ruchika Jain. "Consumer Behaviour Towards Online Shopping." International Journal of Management Studies VI, no. 4 (2019): 30. http://dx.doi.org/10.18843/ijms/v6i4/05.

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Gowripeddi Hari Kumar and Dadapeer P. "Consumer behaviour towards online shopping." Journal of Management and Science 12, no. 2 (2022): 32–38. http://dx.doi.org/10.26524/jms.12.27.

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Everything in the world is shifting towards digital which is no exception and ultimately the market as well. The place where buyers and sellers meet together in virtual form and exchange goods and services in online is called E – Commerce. It is also known as I – Commence. The fastest growing media in recent times is the Internet. It is the foundation of a new era. Online shopping is one of the very fast rising e-commerce platform.Online stores are always available to the customer 24 hours a day (24 x 7) and the customer can use the service from his office or from home or anywhere. A successfu

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Mrs., T. Sreerekha, R. Saranya Mrs., and V. S. Prabhu Mr. "Consumer Behaviour in Online Shopping." International Journal of Trend in Scientific Research and Development 3, no. 5 (2019): 460–64. https://doi.org/10.5281/zenodo.3589929.

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The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three

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S., Nethra, and V. T. Dhanaraj Dr. "CONSUMER BEHAVIOUR AND ATTITUDE TOWARDS ONLINE SHOPPING." International Journal of Applied and Advanced Scientific Research 1, no. 1 (2016): 170–73. https://doi.org/10.5281/zenodo.168218.

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The popularity of online shopping has caught the attention of many peoples. Many studies have been done in developed nations to know about the attitude and behaviour of consumers towards online shopping. The research is focused on consumer behaviour and attitude towards online shopping in Coimbatore district. The study is based on primary data which has been collected by issuing questionnaire to 200 respondents residing in Coimbatore district by adopting convenient sampling method. The statistical tools like simple percentage analysis, chi-square test are applied to the analysis and interprete

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Sultana, Saba, Farrah ul Momineen, and Ainy Hafsa. "Analyzing the Effectiveness of Social Media Advertising on Consumer Buying Behavior: A Study of Narowal." Human Nature Journal of Social Sciences 5, no. 1 (2024): 112–24. https://doi.org/10.71016/hnjss/6z6ar826.

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Aim of the Study: The study aimed to analyze the role of social media advertisements on consumer behaviour in Narowal, Pakistan. The present research aims to determine the impact of social media advertising on consumer buying behavior, and the role of social media influencers and online reviews on influencing businesses and brands among consumer. Methodology: Quantitative method was implied in the study. Data was collected through the survey method from 200 respondents, chosen through purposive sampling procedure. Findings: The key findings revealed that social media advertisements have an imp

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Zhong, Qiuyan, Shuyuan Liang, Li Cui, Hing Kai Chan, and Yue Qiu. "Using online reviews to explore consumer purchasing behaviour in different cultural settings." Kybernetes 48, no. 6 (2019): 1242–63. http://dx.doi.org/10.1108/k-03-2018-0117.

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Purpose The purpose of this paper is to analyse consumer purchasing behaviour in different cultural settings by exploring the value of consumer reviews from various countries. Design/methodology/approach This study uses online review mining technology to collect, process and analyse user review data from multiple countries. The main procedures of this research are data collection, data pre-processing, feature extraction and sentiment analysis. Online reviews from the American, British and Indian websites for the iPhone 5s are analysed. Findings Every country has unique cultural characteristics

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Ramesh, S. "Consumer Behaviour in Online Shopping: A Comprehensive Study." Journal of Multidisciplinary Cases, no. 25 (September 17, 2022): 49–54. http://dx.doi.org/10.55529/jmc.25.49.54.

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The advent of the internet and technological advancements have revolutionized the way consumers engage with commerce. Online shopping has become a significant aspect of contemporary consumer behavior, reshaping purchasing patterns, preferences, and decision-making processes. This essay presents an in-depth exploration of consumer behavior in the realm of online shopping, encompassing factors that influence buying choices, the role of trust and convenience, the impact of social influences, psychological factors affecting decision-making, and implications for businesses. Through a thorough exami

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Ahmed, Ahmed Michail Awad, and Abdul Kadir Othman. "False advertising and consumer online purchase behaviour." Journal of Emerging Economies and Islamic Research 12, no. 2 (2024): 1521. https://doi.org/10.24191/jeeir.v12i2.1521.

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Advertising is one of the main contributors to the rising number of online shoppers worldwide. In the current digital era, digital advertising has emerged as a crucial means of marketing, with a notable global trend in this direction. Amidst the rapid growth of digital advertising, a critical issue has surfaced regarding the prevalence and impact of false advertising on consumer purchasing behaviour online. Some businesses, in fact, incorporate deceptive advertising practices into their marketing strategies. This study aims to examine the variables influencing customers' online purchasing deci

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Hovsepyan, N. S. "ANALYSIS OF FACTORS INFLUENCING ONLINE CONSUMER BEHAVIOUR." Modern Psychology 3, no. 1 (6) (2020): 71–80. http://dx.doi.org/10.46991/sbmp/2020.3.1.071.

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The purpose of this article is to discuss what factors influence consumer behavior and the factors, that online customer take into the consideration when purchasing online. For that we analyzed existing literature and went through the online purchasing process and identify the reasons why customers buy online and the barriers for online shopping. After analyzing the literature, we identified that the main factors which consumers take into the consideration are price and convenience. At the same time trust in sellers, and the information they provide, is one of the major issues in the digital e

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Mishra, Dr Ravi. "The Impact of Online Reviews and E-WOM on Hyundai’s Sales Performance." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04421.

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Abstract Internet has become the primary source of information for a large number of consumers and it has dramatically changed the consumer behaviour. One of the main changes in modern consumer behaviour has been the transition from a passive to an active and informed consumer. Internet enables customers to share their opinions on, and experiences with, goods and services with a multitude of other consumers. Online consumer reviews are used by prospective buyers of related products who are interested in obtaining more information from people who have purchased and used a product of interest. W

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Trinh, Linh Tuan Doan, and Thanh Thu Thi Nhu. "Impact of online marketing on consumer purchase behaviour." Journal of Development and Integration, no. 80 (February 28, 2025): 48–57. https://doi.org/10.61602/jdi.2025.80.06.

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The rapid rise of online marketing has significantly impacted consumer shopping behavior today. With a sample size of 310 consumers in Ho Chi Minh City, this study aimed to evaluate the influence of online marketing on consumer purchas- ing behavior using linear regression methods. The research findings reveal several important factors that affect purchasing decisions, including attractiveness, informativeness, reliability, entertainment value, and the perceived relevance of the product to consumer needs. Additionally, stimulation and risk levels are also identified as significant factors infl

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Verma, Kunal Kumar. "Study on the Consumer Behaviour Towards Online." International Journal for Research in Applied Science and Engineering Technology 12, no. 4 (2024): 4864–78. http://dx.doi.org/10.22214/ijraset.2024.61059.

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Abstract: This study aims to find out the consumer behavior towards online shopping.The total numbers of respondents are 100 it has included men and woman.The sampling technique used was convenient sampling. Internet is changingthe way consumers shop and buy goods and services and has rapidly evolved into a global phenomenon. Many companies have started using the internet to cut marketing costs, thereby reducing the price of their products and services to communicate and disseminate information, to sell the products, to take feedback, and also to conduct satisfaction surveys with consumers. Co

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Shah, Faize Ali, and Vanshika Tandon. "Online Shopping in India: A Cross-Cultural Study of Paradigm Shift in Tier II Cities." European Journal of Theoretical and Applied Sciences 2, no. 2 (2024): 163–79. http://dx.doi.org/10.59324/ejtas.2024.2(2).16.

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Online merchandizing environment has become fiercely competitive aiming for profoundly understanding consumers’ persona that fascinates them to shop online. The current study has been construed to comprehend this. First, differential role of consumer demographics in creating awareness and affecting online shopping on cross-cultural design is scrutinized. Then, relationships between consumer satisfaction and factors affecting consumer buying behaviour have been explored. After conducting KMO and Bartlett’s Test of Sphericity, bivariate analysis has examined the effect of factors affecting onlin

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Faize, Ali Shah, and Tandon Vanshika. "Online Shopping in India: A Cross-Cultural Study of Paradigm Shift in Tier II Cities." European Journal of Theoretical and Applied Sciences 2, no. 2 (2024): 163–79. https://doi.org/10.59324/ejtas.2024.2(2).16.

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Online merchandizing environment has become fiercely competitive aiming for profoundly understanding consumers’ persona that fascinates them to shop online. The current study has been construed to comprehend this. First, differential role of consumer demographics in creating awareness and affecting online shopping on cross-cultural design is scrutinized. Then, relationships between consumer satisfaction and factors affecting consumer buying behaviour have been explored. After conducting KMO and Bartlett’s Test of Sphericity, bivariate analysis has examined the effect of factors aff

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Minocher, Xerxes. "Online consumer activism: Challenging companies with Change.org." New Media & Society 21, no. 3 (2018): 620–38. http://dx.doi.org/10.1177/1461444818803373.

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Within this article, I explore how consumer activists use the petition site Change.org to successfully resist and challenge corporate business practices. Bringing together literature from communication, political science and consumer behaviour, and using case studies of two successful campaigns, I trace a process of online consumer activism where the comments of individuals pursuing personal publicity aggregate to attract negative media attention to a brand, leading to subsequent corporate behaviour change. This process of online consumer activism illustrates a dynamic interplay between online

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Rani, Priyanka, and Jyoti Chandela. "Online Shopping: A Study on Consumer Behaviour towards Online Shopping and Customers Satisfaction." International Journal of Science and Research (IJSR) 11, no. 1 (2022): 795–96. http://dx.doi.org/10.21275/sr22115142408.

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Tariq, Anam, Sarosh Tariq, and Fatima Arif. "Investigating Materialistic Behaviour Towards Luxury Fashion Consumption." Review of Education, Administration & Law 6, no. 3 (2023): 613–29. http://dx.doi.org/10.47067/real.v6i3.290.

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This study explores the pathway that lead the materialist to buy foreign products online. The research identifies bandwagon luxury consumption behaviour and perceived brand globalness as consequence of materialism. It also identifies the moderating role of consumer innovativeness between bandwagon luxury consumption behaviour and intention to buy foreign luxury products online. An online cross-sectional survey was used to gather information from respondents of purchasers of foreign luxury products in Pakistan. Questionnaires were distributed to respondents online and a total of 210 completed q

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Antczak, Barbara Olga. "The influence of digital marketing and social media marketing on consumer buying behavior." Journal of Modern Science 56, no. 2 (2024): 310–35. http://dx.doi.org/10.13166/jms/189429.

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Digital marketing and social media marketing play an essential role in shaping consumer buying behaviour. The spread of technology has created new opportunities for consumer-business interactions across various digital platforms such as social media networks, e-commerce websites, and mobile applications. These platforms provide consumers with access to product information, reviews and price comparisons that influence their purchasing decisions. This article aims to explore the relationship between digital marketing, social media marketing and consumers' online purchasing behaviour. The researc

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Van Hoang, Dinh, and Tung Le Thanh. "Relationship Between Environmental Concern, Green Perceived Value and Green Purchase Behaviour: The Moderating Role of Price Consciousness." Organizations and Markets in Emerging Economies 15, no. 2(31) (2024): 248–87. https://doi.org/10.15388/omee.2024.15.12.

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Growing environmental concerns influence consumer buying decisions and behaviours. This study investigates the factors that affect the green purchase behaviours of Generation Z consumers in Vietnam. Employing the value–attitude–behaviour (VAB) framework, the study examines the intricacies of green consumption behaviour. Study data were collected through an online questionnaire from 283 young Vietnamese consumers who frequently purchase green products. We performed the quantitative analysis by the partial least squares structural equation modelling (PLS-SEM) and found that price consciousness a

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Mistry, Niyati Anilkumar, and Bhavesh A. Lakhani Dr. "CONSUMER ATTITUDES AND BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING IN AHMEDABAD CITY." INTERNATIONAL EDUCATION AND RESEARCH JOURNAL - IERJ 10, no. 11 (2024): 48–52. https://doi.org/10.5281/zenodo.15607454.

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Online shopping has emerged as a transformative force in India’s retail sector, driven by the rapid adoption of digital technology and changing consumer preferences. It offers unparalleled convenience, allowing consumers to shop anytime and anywhere, eliminating geographical and time constraints. The availability of a vast product range, competitive pricing, and exclusive discounts further enhances the appeal of e-commerce platforms. This study explores consumer attitudes and buying behaviour towards online shopping in Ahmedabad city, focusing on the factors influencing consumer percepti

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Octaviani, Endah Setya, and Hendra Gunawan. "Perceived Risk on Consumer Online Shopping Behaviour." Journal of Applied Accounting and Taxation 3, no. 2 (2018): 203–9. http://dx.doi.org/10.30871/jaat.v3i2.876.

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This study aims to determine the effect of perveived risk on consumer online shopping behavior of fashion product. The significant difference presented are the product category, using the category of fashion product as the most demand category by consumers. Samples used are students in the field of accounting at universities. The result of this research are there is negative influence of perception of product risk to customer satisfaction and re-purchased intention. The perveived cost risk has no negative effect on satisfaction and re-purchased intention. Perception of individual risk do not h

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Fitriana, Widya, Zednita Azriani, and Rika Hariance. "Consumer Behaviour In Purchasing Of The Online Agricultural Products." LIQUIDITY 10, no. 2 (2021): 247–54. http://dx.doi.org/10.32546/lq.v10i2.1470.

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This study aims to analyze the factors that influence consumer purchasing agricultural products online. .We observed three West Sumatra cities with internet access above the provincial average. Suspected individual, socio-demographic and cultural factors influence agricultural consumer behavior. This study surveyed 100 respondents by accident in the three cities. Data analysis was carried out using a logit analysis approach. The results showed that individual factors significantly affected consumer behavior while demographic and cultural factors had no considerable impact. Consumers who have r

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L, Jalaja. "Factors Influencing Consumer Behaviour in Online Shopping: A Comprehensive Study." International Journal of Management and Humanities (IJMH) 10, no. 10 (2024): 1–6. https://doi.org/10.35940/ijmh.J1712.10100624.

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<strong>Abstract:</strong> Online marketing involves promoting and selling goods and services through the internet without buyer and seller coming in direct contact with each other. In the rapidly growing digital era, the role of online marketing in modern marketing has become part and parcel of the strategy of planning and success for any organisations. The marketing strategy adopted by firms to reach out to its customers has also undergone an incredible change. It is the internet which has changed the way of life. The business has always changing its dynamics in line with the expected behavi

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Kawaf, Fatema. "SCREENCAST VIDEOGRAPHY: ONLINE CONSUMER BEHAVIOUR METHODOLOGY." Global Fashion Management Conference 6, no. 6 (2015): 889–90. http://dx.doi.org/10.15444/gfmc2015.06.06.01.

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Laitkep, Dominik, and Edgars Červkovskis. "Online Consumer Purchasing Behaviour in Slovakia." Transport and Communications 8, no. 1 (2020): 13–16. http://dx.doi.org/10.26552/tac.c.2020.1.3.

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Hanus, Gabriela. "CONSUMER BEHAVIOUR DURING ONLINE GROCERY SHOPPING." CBU International Conference Proceedings 4 (September 20, 2016): 010–13. http://dx.doi.org/10.12955/cbup.v4.737.

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Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenienc

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Stibel, JM. "Mental models and online consumer behaviour." Behaviour & Information Technology 24, no. 2 (2005): 147–50. http://dx.doi.org/10.1080/01449290512331321901.

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