Academic literature on the topic 'Online consumer experiences'
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Journal articles on the topic "Online consumer experiences"
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Lee, Chi-Hsun, and Jyh Jeng Wu. "Consumer online flow experience." Industrial Management & Data Systems 117, no. 10 (2017): 2452–67. http://dx.doi.org/10.1108/imds-11-2016-0500.
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Purpose The purpose of this paper is to investigate the consumer experience of flow in an online consumer shopping environment and use online consumer participants to examine how consumer pursuit of shopping value links in turn affects their satisfaction and unplanned purchase behavior. Design/methodology/approach The research model was tested using the data collected from 363 valid questionnaires. Structural equation modeling was employed to verify and validate the research model. Findings The results of this study show that perceived control of flow and concentration will positively affect consumer utilitarian value, while concentration and cognitive enjoyment will positively affect hedonic value. Further, the effect of utilitarian value on satisfaction is greater than that of hedonic value. Finally, hedonic value positively affects unplanned buying behavior. This research results may serve as a reference for online store operators. Research limitations/implications This study used cross-sectional data for its cause and effect analysis. Long-term conclusions based on this study are not possible. Future scholars may consider using a longitudinal approach. Practical implications The results of this study clearly demonstrate that e-commerce operators must construct environments that create flow experiences for shoppers by increasing their perceived control, concentration, and cognitive enjoyment. Doing so will create both utilitarian and hedonic values, making consumers feel satisfied with their shopping experience and leading them to make purchases not originally planned in their shopping list. Originality/value This study’s major contribution is its successful linkage of the dimensions of flow experience to purchase values. Moreover, it confirms that when online shoppers have an unselfconscious flow experience, they will experience both utilitarian and hedonic values, thus increasing their satisfaction.
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Manchaiah, Vinaya, Rebecca J. Bennett, Pierre Ratinaud, and De Wet Swanepoel. "Experiences With Hearing Health Care Services: What Can We Learn From Online Consumer Reviews?" American Journal of Audiology 30, no. 3 (2021): 745–54. http://dx.doi.org/10.1044/2021_aja-21-00041.
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Objective The aim of this study was to examine experiences of hearing health care services as described in online consumer reviews. Design This study used a cross-sectional design. Online consumer reviews about hearing health care services generated from Google.com to an open-ended question “Share details of your own experience at this place” and perceived overall experience (indicated on a 5-point rating scale: “very good” to “very poor”) were extracted from 40 different cities across the United States. The open text contributed a text corpus of 9,622 unique consumer reviews. These responses were analyzed with the cluster analysis approach using an open-source automated text analysis software program, IRaMuTeQ, to identify key themes. Association between clusters and consumer experience ratings as well as consumer metadata (percentage of older adults in the city, region) were examined using the chi-square analysis. Results The majority of consumers appeared satisfied with their hearing health care services, with nearly 95% of consumers reporting “very good” and “good” on the global experience scale. The analysis of text responses resulted in seven clusters within two domains. Domain 1 (Clinical Processes) included the three clusters: administration processes, perceived benefits, and device acquisition. Domain 2 (Staff and Service Interactions) included the four clusters: clinician communications, staff professionalism , customer service, and provider satisfaction . Content relating to administration processes was associated with overall rating regarding the hearing health care service experience. Consumer's reviews relating to administration processes mostly described negative experiences, and these participants were more inclined to provide poorer overall experience ratings. In addition, city characteristics (i.e., percentage of older adults, region) had bearing toward what elements of hearing health care services are highlighted more in the consumer reviews. Conclusions Consumers comment on a variety of elements when describing their experiences with hearing health care services. Experiences reported in most clusters were generally positive, although some concerns in the “clinical process” are associated with lower satisfaction. Employing patient-centered strategies and ensuring patients have good experiences in the areas of concern may help improve both patient experience and their satisfaction. Supplemental Material https://doi.org/10.23641/asha.16455924
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Wu, Shwu-Ing, and Hsin-Ti Tsai. "A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences." International Journal of Marketing Studies 9, no. 3 (2017): 24. http://dx.doi.org/10.5539/ijms.v9n3p24.
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The appearance of Internet does not only bring changes to consumption patterns, but also to the business modes of companies, as a result of which Internet has become a perfect sales channel. When a consumer shops online, s/he might be influenced by a huge variety of factors. In this study, ABC model of attitude was adopted to investigate empirically the influences of website characteristics and external stimulus on consumers’ online shopping behavior. A relationship model was also established to compare the differences of consumer groups with different online shopping experiences.Using convenience sampling, a total of 818 valid questionnaires were collected for the purpose of this study. Based on their online shopping experiences, consumers were divided into high frequency and low frequency groups in order to compare their consumption patterns as a group. According to the results, the two groups with different online shopping experiences were significantly different in three relational paths. To be specific: (1) Compared to the low frequency group, consumers in the high frequency group is more significantly positively influenced by website characteristics along the affection path during their online shopping. (2) Compared to the high frequency group, consumers in the low frequency group are more significantly positively influenced by website characteristics along the attitude path during their online shopping. (3) Compared with the low frequency group, a more significant positive influence is found among consumers in the high frequency group between consumer affection and consumer behavior path. These differences in the consumer behavior patterns of groups with different online shopping experiences according to the research results, therefore, could be used as references for online shopping business owners in their formulation of strategies.
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Lim, Weng Marc. "Understanding the Influence of Online Flow Elements on Hedonic and Utilitarian Online Shopping Experiences: A Case of Online Group Buying." Journal of Information Systems 28, no. 2 (2014): 287–306. http://dx.doi.org/10.2308/isys-50773.
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ABSTRACT This study aims to understand the relationship between online flow elements and hedonic and utilitarian online shopping experiences and the influence of these experiences on consumer behavioral intentions. The study, which uses online group buying as a research context, is premised on the marketing perspective of online consumer behavior and the information systems perspective of human-computer interactions with online interfaces. Data were obtained through a mall-intercept systematic sampling distribution of questionnaires, and analyzed using structural equation modeling. The results indicate that online flow elements (arousal, challenge, time distortion, control, interactivity, and skill) are positively related to online shopping experiences (hedonic and utilitarian), which in turn are positively related to online group buying (or purchase) intention. All relationships were significant except that between telepresence and hedonic online shopping experience and that between importance and utilitarian online shopping experience. The implications of the findings and future research directions are discussed.
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H.A. Bijmolt, Tammo, Eelko K.R.E. Huizingh, and Adriana Krawczyk. "Effects of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase on the internet." Internet Research 24, no. 5 (2014): 608–28. http://dx.doi.org/10.1108/intr-03-2012-0056.
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Purpose – The purpose of this paper is to investigate the impact of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase through internet channels. Design/methodology/approach – Using survey data from large consumer samples from 15 European countries, the authors classify consumers according to: whether they had negative experiences with online purchases, whether they complained, and whether they were satisfied with the complaint handling. A logistic regression analysis assesses the effects of these experiences on repurchase intentions. Findings – Remarkable differences arise among the consumers with respect to intentions to repurchase on the internet. Consumers with negative experiences who complained expressed higher repurchase intentions than consumers with no reason to complain and also than consumers who had negative experiences but did not complain. Yet the highest repurchase intentions arose among consumers who complained and expressed satisfaction with the complaint handling, in support of the service recovery paradox in an online setting. Originality/value – This project is one of the first empirical studies of the consequences of dissatisfaction and complaints related to online purchase behaviour.
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Coombes, Philip H., and Scott Jones. "Toward auto-netnography in consumer studies." International Journal of Market Research 62, no. 6 (2020): 658–65. http://dx.doi.org/10.1177/1470785320923502.
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The purpose of this article is to offer an argument for a wider acceptance and adoption of online auto-ethnography—or auto-netnography as an alternative social media research method to online ethnography—or netnography—when undertaking consumer research. As an online research method, netnographies have attracted increasing attention from researchers in various inter-disciplinary studies during recent years, but the method is still not considered mainstream. While the proliferation of online communities using various social media platforms is increasingly supporting consumers when making product/service choices, the adoption of netnographies appears to leave room for an extension toward the consideration by consumer researchers of how auto-netnography could highlight these researchers’ own personal experiences in online communities. Auto-netnography allows the researcher to capture their own online experiences as a consumer would through social observation, reflexive note-taking, and other forms of data. Contemporary technology can also provide a more innovative approach with artificial intelligence offering an alternative dimension. We contend there is a need for consumer researchers—both academic and practitioner—to further reflect on and discuss the deployment of auto-netnography to contribute to further exploration of online communities through the qualitative lens.
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Kim, En-Gir, and Se-Hak Chun. "Analyzing Online Car Reviews Using Text Mining." Sustainability 11, no. 6 (2019): 1611. http://dx.doi.org/10.3390/su11061611.
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Consumer reviews on the web have rapidly become an important information source through which consumers can share their experiences and opinions about products and services. It is a form of text-based communication that provides new possibilities and opens vast perspectives in terms of marketing. Reading consumer reviews gives marketers an opportunity to eavesdrop on their own consumers. This paper examines consumer reviews of three different competitive automobile brands and analyzes the advantages and disadvantages of each vehicle using text mining and association rule methods. The data were collected from an online resource for automotive information, Edmunds.com, with a scraping tool “ParseHub” and then processed in R software for statistical computing and graphics. The paper provides detailed insights into the superior and problematic sides of each brand and into consumers’ perceptions of automobiles and highlights differences between satisfied and unsatisfied groups regarding the best and worst features of the brands.
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Steils, Nadia, Alain Decrop, and Dominique Crié. "An exploration into consumers’ e-learning strategies." Journal of Consumer Marketing 36, no. 2 (2019): 276–87. http://dx.doi.org/10.1108/jcm-05-2017-2215.
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Purpose As traditional paper manuals and step-by-step instructions have shown to discourage new product learning because of a lack of exploration, the purpose of this paper is to investigate consumer learning from an online and andragogical, that is, adult learning, perspective by identifying relevant consumer e-learning processes in new product learning. Design/methodology/approach This paper uses thematic and trace analyses on a multi-method data collection, that is, extant e-learning courses, in-depth interviews and non-participant observations. Findings Emerging findings give light on customized, interactive and iterative e-learning processes depending on consumers’ previous experiences, their learning orientation as adult learners and the characteristics of the online environment. Results provide evidence for the existence of three learning strategies and show how the online environment comes shifting traditional consumer learning paradigms. Originality/value This paper contributes to the literature on consumer behavior on two levels. First, the findings highlight the importance of taking an andragogical standpoint to provide a more nuanced and realistic view on consumers’ learning processes in new product learning. Second, the results show how the exploration and interactivity provided by the online environment present beneficial prerequisites for effective consumer learning. More than just being an alternative, online learning is complementary to offline modes of learning to improve consumers’ overall learning experience.
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Orús, Carlos, Raquel Gurrea, and Sergio Ibáñez-Sánchez. "The impact of consumers’ positive online recommendations on the omnichannel webrooming experience." Spanish Journal of Marketing - ESIC 23, no. 3 (2019): 397–414. http://dx.doi.org/10.1108/sjme-08-2019-0067.
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Purpose This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels. Design/methodology/approach Two experimental studies are implemented. Study 1 analyzes the impact of an online review on the physical interaction with the product. Study 2 modifies the moment of receiving the online recommendation and its social tie. Findings Webrooming improves the shopping experience. Online recommendations from anonymous customers increase confidence in the product’s adequacy, although this effect depends on the moment of receiving the recommendation and the level of confidence before interacting physically with the product. Friend recommendations reinforce preferences regardless of previous online experiences. Research limitations/implications This research examines the effects of different types of online recommendations on offline shopping experiences, choice and confidence. Confidence is stressed as a key variable in omnichannel behavior. Practical implications The findings offer practical value for electronic word-of-mouth marketing, omnichannel marketing, as well as online and physical channel management. Originality/value This is one of the first studies that examine the impact of online consumer recommendations on shopping experiences combining online, mobile and physical channels. The results reveal the importance of recommendations’ source and moment of reception for determining consumers’ preferences, choice and confidence.
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Sanjay K. Jain and Manika Jain. "Exploring Impact of Consumer and Product Characteristics on E-Commerce Adoption: A Study of Consumers in India." Journal of Technology Management for Growing Economies 2, no. 2 (2011): 35–64. http://dx.doi.org/10.15415/jtmge.2011.22009.
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The paper aims at examining the impact of various consumer and product characteristics on adoption of e-commerce among consumers in India. The study is based on primary data collected through survey of consumers residing in and around Delhi. A structured non- disguised questionnaire has been employed for collecting the information from the respondents about their demographics, shopping orientations, security and privacy concerns, technological familiarity, past online shopping experiences and intentions to buy various types of products through internet in future. Past online shopping satisfaction, recreational shopping orientation, education and income emerge as significant factors affecting consumer past online purchases. In respect of future online shopping intentions, only three consumer-related factors viz., past online shopping satisfaction, past online shopping frequency and education, are found as significant predictors. Amongst product characteristics, product expensiveness is found to be negatively related to consumer future online purchase intentions. While consumers appear quite willing to buy services online that are high in their intangible value proposition, they appear somewhat ambivalent in their intentions to buy online the 'frequently purchased products'. Some of the consumer and product characteristics do influence consumer adoption of e-commerce. Study findings entail interesting implications for the marketers. They need to give adequate attention to consumer and product characteristics while designing their e-marketing strategies. As compared to goods, the surveyed respondents have expressed greater willingness to buy services online in future. Services thus appear to be more promising product category for sale through internet channel in future.
Dissertations / Theses on the topic "Online consumer experiences"
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Vasquez, Lauren. "Determinants and Impacts of Pinterest Consumer Experiences." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc700041/.
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Pinterest is one of the fastest growing social networking sites and is attracting the interest of retailers as an effective way to interact with consumers. The purpose of this study was to examine: 1) determinants and impacts of Pinterest consumer experiences. Specifically, this study examined the impacts of retailer reputation, trust, perceived ease of use, and perceived usefulness on Pinterest consumer experiences on retailer SNS. 2) To identify the impacts of Pinterest consumer experiences on consumer satisfaction, behavioral intention, and online retailer relationship. The instrument used existing scales drawn from the literature. A consumer panel (n = 300) of Pinterest users that connect to apparel retailers was used to collect data through an online consumer panel. Reputation is positively related to trust and to perceived ease of use. Perceived ease of use and usefulness significantly affected retailer Pinterest consumer experiences. The impact of Pinterest consumer experiences on satisfaction and behavior intention was positive and significant. Satisfaction and behavior intention also are significantly related to online retailer relationship. Results and business implications are discussed, as well are limitations and future research.
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Alatawy, Khald. "Consumer search behaviour and adoption of online booking of travel services in Saudi Arabia." Thesis, De Montfort University, 2015. http://hdl.handle.net/2086/11391.
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The main aim of this study was to investigate current search behaviour among Saudi consumers of travel services, to establish their attitudes towards, and adoption of online search and booking processes. It also aimed to explore current experiences within travel agencies of the adoption of online booking systems in the Saudi Arabian market. The study relied on a multi-method research design, with a focus on using both qualitative and quantitative data across three sequentially organised phases of data collection. Phase one centred on in-depth interviews with Saudi travel agents; phase two adopted a combined approach, using observation and semi-structured interviews, with a focus on getting a comprehensive insight into Saudi consumer search behaviour. In phase three, the researcher undertook a survey of internet adoption and search behaviour with a cross-section of Saudi consumers, located in the UK (N=481). Findings from the first phase demonstrated that Saudi Arabian travel firms continue to rely on offline booking methods and have been relatively slow to adopt online systems. Key factors influencing the adoption of online travel booking technology included attitudinal and cultural factors and an absence of customer trust, security and privacy. The second phase results indicated that information search and evaluation emerged as a single highly integrated process, however behavioural elements within the process varied across individuals, according to their search strategy and level of prior experience. In phase three, the key relationships in the conceptual model were examined, notably the relationship between search constructs and purchase intention. Only a few past studies have examined information search and evaluation in relation to purchase in emerging markets. This study offers a more in-depth perspective on search intention and information search and evaluation in the pre-purchase stage for online travel products. Key insights have emerged on the nature of the relationship between search intention, information search and evaluation and purchase intention through the development of a more comprehensive conceptual framework than in prior studies. The qualitative research demonstrated a) how search ability and search strategies were reflective of confident and well-established search behaviour on the part of Saudi consumers and b) gender and regional variations c) that the nature of information search and evaluation is shaped by behavioural differences at an individual consumer level. The study also offers a deeper understanding of the challenging perceptions that exist with regards to the slow adoption of online travel processes among Saudi Arabian travel firms.
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Cheung, Jenny. "Exploring consumers' experiential responses and shopping intentions toward visual user-generated content in online shopping environments." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/exploring-consumers-experiential-responses-and-shopping-intentions-toward-visual-usergenerated-content-in-online-shopping-environments(d1f610ba-418f-43b1-9e6a-68f43dc38ec0).html.
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The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used in online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf and Tagg, 2012). Recent literature in the field proposes a more holistic approach towards online experiences (e.g., Pentina, Amialchuk, and Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experiences are considered to be a critical concept in consumer behaviour and marketing for understanding consumers and to create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. This study seeks to investigate online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards two visual user-generated stimulus: (1) Looks - photographs of individuals modelling their own fashion, and (2) Outfits - digital collages displaying an assortment of products centred around a theme. They are both features which have been created by community members in an online social shopping community, ASOS Fashion Finder. The context of this study was exploratory and utilised a mixed methods approach where 13 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-34, were conducted to identify and understand consumers' online experiential responses and online shopping intentions towards the two visual stimulus. Using the same sample criteria, an online survey with 555 responses was also conducted to measure and test relationships between consumers' experiential responses and shopping intentions. The results of this study provides insight to the experiential states of fashion online consumers for online retail marketing, and contributes knowledge to research literature and theory on online shopping environments and customer experiences.
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Nordling, Elin, and Rebecca Rönn. "Ett klick bort : En tvärsnittsstudie om Generation Z:s konsumtionsmönster kring Black Friday." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-25721.
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Syfte: Syftet med studien är att undersöka om prisreducering, julhandel, känslor och erfarenheter på den svenska online-marknaden följer tidigare påvisat konsumtionsmönster i fysiska butiker kring Black Friday. Metod: Tvärsnittsstudien har utförts bestående av en enkätundersökning för att identifiera mönster och samband för Generation Z:s konsumentbeteende under Black Friday i förhållande till de fyra faktorerna. Totalt deltog 119 st studenter från Högskolan i Borås i enkätundersökningen från ett bekvämlighetsurval. Resultat: Studien visar på ett etablerat samband mellan vikten av prisreduceringar och julklappshandel. Vidare visade resultatet på en positiv relation mellan associationen av positiva känslor och tidigare positiva erfarenheter där stockout, tidseffektivitet och spontanshopping hade en större påverkan. Slutligen gick det även att observera en positiv relation mellan associationen av negativa känslor och tidigare negativa erfarenheter. Dock kunde ett undantag identifieras då tidseffektivitet visade på ett negativt samband där erfarenheten inte ökar associationen av negativa känslor. Originalitet/Värde: Då utformningen av marknadsföringen är vital för att generera en ökad försäljning blir det också viktigare att förstå vad som driver konsumenten till köp. Tidigare studier undersöker primärt den fysiska marknaden men då internet utgör en stor del av vardagen för Generation Z blir online shopping mer och mer relevant. Online-handeln i Sverige fortsätter att växa kontinuerligt och konkurrensen ökar avsevärt varje år. Studien har därför bidragit med en ökad förståelse för hur exempelvis företag, marknadsförare och e-handelsbutiker ska kunna anpassa marknadsföringen under Black Friday och liknande prispromotionshögtider för att möta konsumentens behov.<br>Purpose: The aim of the study is to investigate whether price reduction, Christmas shopping, emotions and experiences in the Swedish online market follow previously demonstrated consumption patterns in brick and mortar stores around Black Friday. Methodology: The cross-sectional study was conducted consisting of a survey study to identify patterns and relationships for Generation Z's consumer behavior during Black Friday in relation to the four factors. A total of 119 students from the University of Borås participated in the survey from a convenience sample. Findings: The study shows an established connection between the importance of price promotions and Christmas gift shopping. Furthermore, the results showed a positive relationship between the association of positive feelings and previous positive experiences where stockout, time efficiency and spontaneous shopping had a greater impact. Finally, a positive relationship between the association of negative feelings and previous negative experiences was established. However, an exception could be identified due to time efficiency showing a negative relationship where the experience does not increase the association of negative feelings. Originality / Value: As the design of marketing is vital for generating increased sales, it also becomes more important to understand what drives the consumer to make a purchase. Previous studies primarily examine the physical market, but as the internet forms a large part of everyday life for Generation Z, online shopping is becoming more and more relevant. Online commerce in Sweden grows continuously and competition increases significantly every year. The study has therefore contributed to an increased understanding of how for example companies, marketers and e-commerce stores can adapt marketing during Black Friday and similar price promotion holidays to meet consumer needs.This thesis is written in Swedish.
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Johansson, Moberg Marcus, and Tilda Karlsson. "Consumer experience : An exploratory study of why consumers chose to buy groceries online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19848.
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Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. The purpose of this thesis is to explore which advantages and disadvantages consumers experience with offline, and online grocery shopping to answer the question why consumers chose to buy groceries online. A conceptual model has been developed based on earlier research on grocery shopping, consumer experience and the four dimensions of the marketing mix; product, place, price and promotion. Qualitative data has been collected from two focus groups and five semi-structured interviews to explore what advantages and disadvantages consumers experience connected to offline and online grocery shopping and to understand why consumers chose to buy groceries online. All respondents shared most of the experienced advantages of online grocery shopping. The main reasons why consumers chose to purchase groceries online was to save both time and effort. Moreover, consumers experienced that they saved money due to less spontaneous purchases and fewer shopping trips per week. Online grocery shopping is growing in popularity. Hence, this thesis gives insights relevant to practitioners and academics on why consumers experience a desire to purchase groceries online. The findings of this thesis could help online grocery retailers to respond more efficiently to consumers’ needs and preferences.
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Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.
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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>Online shopping in EU has been shown to be a good potential market. Clothing represents a
high percent of the individuals shopping. Buying clothes online gives customers the
opportunity to find a great variety of products, customers can review a wide selection of
products and find special offers with the best deals online. However, the tangible and intangible
problems of clothing online shopping still exist and the online store retailers lack the customer
knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior
when purchasing clothing online through investigating the factors that can affect online
consumer`s attitudes, intention and actual consumers` behavior.
The study investigates the main web - experience factors that customer takes into consideration
when purchasing clothes online. Yet, the most important online elements are categorized in two
main groups: customer - oriented factors and technology - oriented factors. The autor used
quantitave research in term of survey to analyze the consumer`s attitutes towards the web
experience elements, moreover the autor figured out the relationship between the web factors
and the customer`s attitudes, intentions and actual buying behavior. The results will lead to the
understanding of the most important web experience elements that influence the purchase
decision of the consumers.
The final findings show that web elements web content and trust are considered to be the most
influencial for the consumer`s online behavior towards online shopping of clothing. The study
would help retailers to understand better the customer attitudes and the web factors that
influence the purchase intentions. The study can contribute with valuable information ecommerce,
especially focused on the sales of clothing online retail. The research suggests and
foresees the need of the realization of new investigatigation in this field.
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Lind, Linnea, and Cassandra Olsson. "Consumer Experience of Online Behavioural Advertising : A qualitative study exploring factors influencing consumer experience of OBA by Swedish online fashion retailers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39470.
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Background For companies operating in the online fashion retail sector, understanding consumer behaviour is vital because of increased competition in the online market. The techniques for acquiring the necessary consumer information have, along with the digital revolution, become increasingly analytical and with this new marketing strategies and technologies have emerged. Online Behavioural Advertising (OBA) is one of these technologies, which give companies possibilities to deeply understand consumers and their online behaviour. Further, this provides advertisers with valuable information of how to tailor online advertisements based on personal data. However, these kinds technologies used in advertising are raising concerns, which is why it is interesting to discern various factors at play. Purpose The purpose of this study is to explore the research questions by discovering the influence of advertiser-controlled factorsand consumer-controlled factorscritical to consumers’ experience of OBA ads of online fashion retailers in Sweden. Additionally, how these factors shape the outcomes and effects. The aim is to provide details for greater understanding of the problems related to OBA, as well as the underlying causes of consumer reactance within the field of OBA for the Swedish online retail industry. Method A contextual framework was developed, presented, and assessed in order to get a deeper insight and understanding in the subject. This laid as the foundation for the qualitative exploratory study in form of semi-structured in-depth interviews that were conducted for the fulfilment of the purpose of this study. The primary data collection sample consisted of 16 female participants in the ages of 20-35 frequently shopping fashion online in Sweden. Conclusion The empirical findings show that advertiser-controlled factors, including ad characteristics such as personalisation and accuracy together with transparency, and consumer-controlled factors, including the individual filters privacy concerns and knowledge and awareness, and the situational filters trust and contextual setting, influence the establishment of the consumer experience of Online Behavioural Advertising as well as the outcomes and effects. Additional findings uncover some of the complex connections between the various advertiser-controlled factors and consumer-controlled factors.
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Kawaf, Fatema. "Online fashion shopping experiences : web atmospherics and consumer's emotions." Thesis, University of Strathclyde, 2016. http://digitool.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=27495.
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Dedic, Arnela. "The phenomena of Online Purchasing : Why do consumers make the choice of canceling their purchase online?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68302.
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Purpose: This study aims to identify the most influential aspects that affect the consumer’s behavior regarding purchasing online, also why consumers choose not to complete their purchase or actually do complete it.
Research questions: How do an online retail store companies create a consumer experience resulting in a purchase or cancellation, and how do consumers perceive online experience? Methodology: A qualitative research approach was conducted, utilizing semi-structured interviews with two online retailing stores and five online consumers. Conclusion: The wants and needs in order to fulfill a purchase is the same for the companies and the consumers. However, the companies are clearly lacking on some aspects since they both confirmed that they have plenty of cancellations and items left in the basket. Consumers base their knowledge on previous experience, and companies base their knowledge on their own investigations. The connection is lost sometimes, and then i results in cancellations and left items.
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Dai, Bo Forsythe Sandra Monk. "The impact of online shopping experience on risk perceptions and online purchase intentions the moderating role of product category and gender /." Auburn, Ala., 2007. http://hdl.handle.net/10415/1338.
Full textBooks on the topic "Online consumer experiences"
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Limited, Emerald Group Publishing. Focus on Consumer Behaviours and Experiences in an Online Shopping Environment. Emerald Publishing Limited, 2015.
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Focus on Consumer Behaviours and Experiences in an Online Shopping Environment. Emerald Publishing Limited, 2015.
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Miah, Andy. Sport 2.0. The MIT Press, 2017. http://dx.doi.org/10.7551/mitpress/9780262035477.001.0001.
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Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. Sport 2.0 examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and it transforms the populations of people who are playing. Sport 2.0 describes a world in which the rise of competitive computer game playing—e-sports—challenges and invigorates the social mandate of both sports and digital culture. It also examines media change at the Olympic Games, as an exemplar of digital innovation in sports. Furthermore, the book offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world’s largest media event.
Book chapters on the topic "Online consumer experiences"
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Fransen, Marieke L., and Thomas J. L. Van Rompay. "Living Brands: Consumer Reactions toward Online Experienced-based Marketing Communication." In Advances in Advertising Research (Vol. 2). Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_20.
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Wang, Yanyun, and Linong Dai. "Research on the Relationship Between Online Merchandise Display and Consumer Shopping Behavior." In Cross-Cultural Design. Methods, Tools and User Experience. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-22577-3_30.
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Barcelos, Renato Hübner, Danilo Correa Dantas, and Sylvain Senecal. "Does Social Media Communication Style Influence Online Consumer Experience and Behavior?: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_115.
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Pini, Fabrizio Maria, and Valeria Pelleschi. "Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication." In New Luxury Management. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-41727-1_12.
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Soares, Ana Maria, José Carlos M. R. Pinho, Teresa Heath, and António Alves. "Can Virtual Customer Service Agents Improve Consumers' Online Experiences?" In Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2220-2.ch007.
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This chapter focuses on the navigation experience in ecommerce. The authors address the impact of a number of hedonic dimensions, specifically perceived visual attractiveness, perceived enjoyment, and sociability, in consumers' online experiences. They develop and test a research model explaining how these factors affect trust, satisfaction, and ultimately, website loyalty. Findings from a survey carried out with 132 users of an airline's website, which displays a virtual customer service agent, support the model proposed. Specifically, results confirm that enriching consumers' sensory experiences online through aesthetics, an enjoyable experience, and a social interaction interface positively affects trust, satisfaction, and subsequently, loyalty.
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Hong, Ji-Young, and Wei-Na Lee. "Consumer Complaint Behavior in the Online Environment." In End-User Computing. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-945-8.ch110.
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The emergence of the Internet and its communication capabilities have changed the way consumers communicate their negative experiences with products and services. This chapter offers a comprehensive assessment of the Internet as a viable complaint communication channel and details its related threats and opportunities. An integrated conceptual model of consumer complaint behavior is proposed. It is suggested that an in-depth understanding of the psychological mechanisms that underlie consumer complaint behavior and the characteristics of online communication as well as the characteristics of the business may be essential in taking advantage of the Internet as a complaint communication channel. Managerial implications and recommendations for practical implementation are also suggested.
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Kutabish, Saleh Mohammed, and Ana Maria Soares. "The Role of Social Commerce Components on the Consumer Decision-Making Process." In Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2220-2.ch009.
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Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.
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Kutabish, Saleh Mohammed, and Ana Maria Soares. "The Role of Social Commerce Components on the Consumer Decision-Making Process." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch012.
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Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.
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Jain, Dhiraj, Lovish Bhansali, and K. Sanal Nair. "Impact of Online Reviews on Purchasing Decisions." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9449-1.ch015.
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Internet has enabled today's consumer to transform himself from passive to an active and an informed consumer who can share his experiences, opinions about product or services with an infinite number of consumers around the globe. These reviews or opinions are further used by potential buyers of that particular product or service via electronic Word of Mouth (e-WOM). The study on the impact of e-WOM on online sales has gradually emerged but a number of questions still remain unanswered. The aim of this study is to assess the impact of one type of e-WOM i.e., the online consumer reviews, on purchasing decisions of electronic products. This empirical study also focuses on the relationship between reviews and purchasing behaviour. An instrument was prepared to measure the proposed constructs, with questionnaire items taken from prior studies but adapted to fit the context of e-commerce. The survey was applied to academicians in India through internet. The results show that consumer reviews have a causal impact on consumer purchasing behaviour and they have an effect on choosing the products by consumer. Finally, the results and their implications are discussed.
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Arora, Anshu Saxena, and Mahesh S. Raisinghani. "Redefining Web Users' Optimal Flow Experiences in Online Environments." In Web-Based Education. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-61520-963-7.ch104.
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The article highlights a research study on consumer navigation behavior through the Web users’ optimal Flowexperiences in the online environments. The research study establishes the empirical groundwork for measuring Webusers’ Flow experiences in the Web environment. The article proposes a comprehensive definition of Flow on the basis of Comprehensive Process (Flow) Model of Network Navigation, considering that the Flow concept is a multidimensional concept in the “multi-activity” medium of the Web. Flow has been defined as a multi-dimensional and context-specific concept. Furthermore, the research article proposes that there are 10 Flow constructs (also called “the antecedents of Flow”) along with the three states of Flow, namely, Perfect Flow, Imperfect-IntensiveFlow, and Imperfect Flow. Consumer Behavior on the Webis studied using the Flow concept for three categories ofFlow users, namely, Perfect and Imperfect-Intensive Flow(PIIF) users, Imperfect Flow (IF) users, and Non-Flow (NF) users. These users achieve Flow depending on 10 Flow-constructs and three Flow states. Empirical results suggest a direct relationship between the Flow states and the Flowuser categories and between expected Web user in the future (EXPUSE) and the Flow user categories. This research study provides a basis for future researchers to study consumer navigation behavior on the Web using theFlow concept for three categories of Flow users through 10Flow constructs and three Flow states. The research has significant implications for theory and practice.
Conference papers on the topic "Online consumer experiences"
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Shamma, David A., Jennifer Marlow, and Laurent Denoue. "Interacting with Smart Consumer Cameras: Exploring Gesture, Voice, and AI Control in Video Streaming." In TVX '19: ACM International Conference on Interactive Experiences for TV and Online Video. ACM, 2019. http://dx.doi.org/10.1145/3317697.3323359.
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Milloy, Michael, Dieter Fink, and Robyn Morris. "Modelling Online Security and Privacy to Increase Consumer Purchasing Intent." In 2002 Informing Science + IT Education Conference. Informing Science Institute, 2002. http://dx.doi.org/10.28945/2539.
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This paper investigates the concerns consumers have with respect to security and privacy when determining purchasing intent in the Web environment. The online retailing environment (e-retailing) is examined and various issues relating to security and privacy are identified as potential inhibitors for e-retailing. The paper then presents a model of the interaction between online security and online privacy taking into account the online experience levels of consumers and the role that symbols and statements have on security and privacy considerations. Based on the theoretical foundations of the paper, a number of research propositions are developed which can be tested by subsequent empirical research. The paper concludes that security and privacy are evolving issues both requiring continuing research. It can however be postulated that consumers will, albeit slowly, come to terms with online security and privacy, possibly due to different reasons. An improved understanding of how these issues impact on consumer purchasing intent will enhance e-retailers’ ability to formulate strategies to overcome inhibitors and incorporate promoters of trust with respect to security and privacy issues into their website designs. This may well speed up the process of consumers coming to terms online security and privacy and can only serve to foster the growth of e-retailing in the future.
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Hamacher, Kevin, and Rüdiger Buchkremer. "Sensory-Marketing-Evaluation of E-Commerce Websites with Artificial Intelligence." In Digital Support from Crisis to Progressive Change. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-485-9.51.
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Multisensory consumer engagement on e-commerce websites is technically limited to visual, acoustic, and written elements. Consumers communicate, buy, and share products and services via digital environments in which sensory information is limited. To improve consumers' online sensory experience, media types and the content need to be quantitatively assessed and adapted. This project aims to develop a quantitative model, an Online Sensory Marketing Index (OSMI), which assesses ecommerce websites in multisensory communication quality. The OSMI will be supported by an automatic procedure that is based on artificial intelligence. Content of texts, images, and videos is evaluated by natural language processing (NLP), natural language generation (NLG) as well as automatic machine learning (AutoML) procedures. Multiple e-commerce websites from various industries are examined.
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"Personality and Online Shopping Outcomes: A Study of Young Adult Chinese Consumers [Abstract]." In InSITE 2018: Informing Science + IT Education Conferences: La Verne California. Informing Science Institute, 2018. http://dx.doi.org/10.28945/4050.
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Aim/Purpose: This study focuses on the role of personality in online shopping through analyzing its relationship with customer reported shopping outcomes and their satisfaction. Background: Customer satisfaction and outcomes in online shopping have been well-documented. From different perspectives, past research has analysed factors related to customer satisfaction, and to outcomes to a lesser extent. Personality has also been found to be a factor relevant to the intention of online shopping. However, research has seldom investigated the role of personality in customer reported outcomes and their satisfaction with online shopping. Methodology: Quantitative data were obtained through an online questionnaire survey. The survey included questions about respondents’ satisfaction with their general online shopping experience. It also asked respondents to report the perceived outcomes of online shopping in terms of enjoyment, quality, savings, etc. Shoppers reported their personality using questions around Big Five Personality Traits. 384 Chinese living in China completely responded to the survey and were included in this study. Contribution: A research model is established that includes the respondents’ five personality traits, online shopping satisfaction, and outcomes of online shopping. Findings: Structural equation modelling analysis of the model shows that personality has direct relationship with customer satisfaction and their reported outcomes of online shopping, which in term influence shoppers’ future intention to shop online. Specifically, personality of agreement, extraversity, and neurotics are significantly related to online shopping outcomes, while only extraversity is significantly related to their satisfaction. Recommendations for Practitioners: For practitioners who work in online shopping, this study may help them understand how customers satisfaction is predetermined by their personality traits. Recommendation for Researchers: Researchers may find ways to help individuals understand and control consumers' personal behavior in online shopping. Impact on Society: This study may bring awareness of the importance of understanding personality traits for business and consumers in online shopping. Future Research: Future research may find ways to have influence on both business through their online consumer interface and on consumers through their behavior control.
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Wang, Haiping, and Zhengming Hu. "Research on online consumer behavior based on experience." In EM). IEEE, 2009. http://dx.doi.org/10.1109/icieem.2009.5344572.
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Haziri, Fortesa, Lulzim Shabani, and Miloslava Chovancova. "Customer game experience impact on gamification and online purchasing." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.078.
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PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing
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Wang, Haiping, and Zhengming Hu. "Online Trust between Inexperienced Consumers and Experienced Consumers: An Empirical Study." In 2009 Second International Conference on Future Information Technology and Management Engineering (FITME). IEEE, 2009. http://dx.doi.org/10.1109/fitme.2009.47.
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McNally, Jennifer, and Beth Harrington. "How Millennials and Teens Consume Mobile Video." In TVX '17: ACM International Conference on Interactive Experiences for TV and Online Video. ACM, 2017. http://dx.doi.org/10.1145/3077548.3077555.
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Wang, Jiazhen, Sanda Erdelez, and James Thome. "Online consumer information encountering experience for planned purchase and unplanned purchase." In the 2011 iConference. ACM Press, 2011. http://dx.doi.org/10.1145/1940761.1940908.
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"Research on the Relationship between Online Shopping Experience and Consumer Impulse Buying." In 2019 Annual Conference of the Society for Management and Economics. The Academy of Engineering and Education (AEE), 2019. http://dx.doi.org/10.35532/jsss.v4.008.
Full textReports on the topic "Online consumer experiences"
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Huang, Ran, and Sejin Ha. Consumer Experiences with Online Consumer Reviews: A Phenomenological Exploration. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-43.
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Lang, Chunmin, Li Zhao, and Muzhen Li. Understanding Consumers� Online Fashion Renting Experiences: A Data-Mining Approach. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8332.
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Yu, Ui-Jeen, and Juyeon Park. Consumers’ Virtual Product Experiences and Risk Perceptions of Product Performance in the Online Co-Design Practice: A Case of NIKEiD. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-670.
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Treadwell, Jonathan R., James T. Reston, Benjamin Rouse, Joann Fontanarosa, Neha Patel, and Nikhil K. Mull. Automated-Entry Patient-Generated Health Data for Chronic Conditions: The Evidence on Health Outcomes. Agency for Healthcare Research and Quality (AHRQ), 2021. http://dx.doi.org/10.23970/ahrqepctb38.
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Background. Automated-entry consumer devices that collect and transmit patient-generated health data (PGHD) are being evaluated as potential tools to aid in the management of chronic diseases. The need exists to evaluate the evidence regarding consumer PGHD technologies, particularly for devices that have not gone through Food and Drug Administration evaluation. Purpose. To summarize the research related to automated-entry consumer health technologies that provide PGHD for the prevention or management of 11 chronic diseases. Methods. The project scope was determined through discussions with Key Informants. We searched MEDLINE and EMBASE (via EMBASE.com), In-Process MEDLINE and PubMed unique content (via PubMed.gov), and the Cochrane Database of Systematic Reviews for systematic reviews or controlled trials. We also searched ClinicalTrials.gov for ongoing studies. We assessed risk of bias and extracted data on health outcomes, surrogate outcomes, usability, sustainability, cost-effectiveness outcomes (quantifying the tradeoffs between health effects and cost), process outcomes, and other characteristics related to PGHD technologies. For isolated effects on health outcomes, we classified the results in one of four categories: (1) likely no effect, (2) unclear, (3) possible positive effect, or (4) likely positive effect. When we categorized the data as “unclear” based solely on health outcomes, we then examined and classified surrogate outcomes for that particular clinical condition. Findings. We identified 114 unique studies that met inclusion criteria. The largest number of studies addressed patients with hypertension (51 studies) and obesity (43 studies). Eighty-four trials used a single PGHD device, 23 used 2 PGHD devices, and the other 7 used 3 or more PGHD devices. Pedometers, blood pressure (BP) monitors, and scales were commonly used in the same studies. Overall, we found a “possible positive effect” of PGHD interventions on health outcomes for coronary artery disease, heart failure, and asthma. For obesity, we rated the health outcomes as unclear, and the surrogate outcomes (body mass index/weight) as likely no effect. For hypertension, we rated the health outcomes as unclear, and the surrogate outcomes (systolic BP/diastolic BP) as possible positive effect. For cardiac arrhythmias or conduction abnormalities we rated the health outcomes as unclear and the surrogate outcome (time to arrhythmia detection) as likely positive effect. The findings were “unclear” regarding PGHD interventions for diabetes prevention, sleep apnea, stroke, Parkinson’s disease, and chronic obstructive pulmonary disease. Most studies did not report harms related to PGHD interventions; the relatively few harms reported were minor and transient, with event rates usually comparable to harms in the control groups. Few studies reported cost-effectiveness analyses, and only for PGHD interventions for hypertension, coronary artery disease, and chronic obstructive pulmonary disease; the findings were variable across different chronic conditions and devices. Patient adherence to PGHD interventions was highly variable across studies, but patient acceptance/satisfaction and usability was generally fair to good. However, device engineers independently evaluated consumer wearable and handheld BP monitors and considered the user experience to be poor, while their assessment of smartphone-based electrocardiogram monitors found the user experience to be good. Student volunteers involved in device usability testing of the Weight Watchers Online app found it well-designed and relatively easy to use. Implications. Multiple randomized controlled trials (RCTs) have evaluated some PGHD technologies (e.g., pedometers, scales, BP monitors), particularly for obesity and hypertension, but health outcomes were generally underreported. We found evidence suggesting a possible positive effect of PGHD interventions on health outcomes for four chronic conditions. Lack of reporting of health outcomes and insufficient statistical power to assess these outcomes were the main reasons for “unclear” ratings. The majority of studies on PGHD technologies still focus on non-health-related outcomes. Future RCTs should focus on measurement of health outcomes. Furthermore, future RCTs should be designed to isolate the effect of the PGHD intervention from other components in a multicomponent intervention.