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Dissertations / Theses on the topic 'Online consumer'

Author: Grafiati

Published: 4 June 2021

Last updated: 20 June 2025

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1

Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.

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Hasslinger, Anders, Selma Hodzic, and Claudio Opazo. "Consumer Behaviour in Online Shopping." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4715.

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<p>The Internet has developed into a new distribution channel and online</p><p>transactions are rapidly increasing. This has created a need to understand how</p><p>the consumer perceives online purchases.</p><p>The purpose of this dissertation was to examine if there are any particular</p><p>factors that influence the online consumer. Primary data was collected through</p><p>a survey that was conducted on students at the University of Kristianstad.</p><p>Price, Trust and Convenience were identified as important factors. Price was</p><p>considered to be the most important factor for a majority

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3

Al, Adwan Ahmad. "A cyber-consumer protection framework for prevention of online deceptive advertising." Thesis, Curtin University, 2012. http://hdl.handle.net/20.500.11937/1744.

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Online deceptive advertisements engender distrust among cyber-consumers; we found that such incidents occur in every country in the world. This research addressed issues with online fraud and deceptive advertising related to cyber-consumer transactions (CCT) and online consumer protection. This study includes a framework which provides potential solutions and redress methods in order to minimise online fraud and deceptiveness as well as protecting the cyber-consumer globally.

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Hellström, Charlotta, Emma Hammer, and Emma Martin. "Blog Influence on Consumer Information Search : From a Consumer’s Perspective." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26724.

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Title: Blog Influence on Consumer Information Search Authors: Emma Hammer, Charlotta Hellström & Emma Martin Tutor: Jonas Dahlqvist Date: 2015-05-11 Key Words: Blog marketing, information search, blog characteristics, blog influence, consumer behavior, online information, online communication Abstract Information search is crucial to consumers because it can potentially lead to better decision-making, therefor it is argued to be the most important aspect during the consumer decision process (Beatty & Smith, 1987; Schmidt & Spreng, 1996). The Internet has greatly impacted the way co

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Alqudah, Mutasim Ahmad. "Consumer confidence in online cross-border business-to-consumer arbitration." Thesis, University of Leicester, 2009. http://hdl.handle.net/2381/4166.

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The present thesis argues that the current legal framework regulating online cross-border business-to-consumer arbitration reduces the consumer confidence in online arbitration. The analysis focuses on the law applying to online cross-border business-to-consumer arbitration in England and on the U.S. Federal level, as these are identified as main emerging legal systems in this field. The main points in support of the above argument are as follows: First, the current rules do not oblige the business to notify the consumer about the existence of the arbitration clause in the B2C e-commerce contr

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Wright, Gena. "Consumer-to-Consumer Online Sharing of Co-Creative Advertising Campaigns." Thesis, University of Canterbury. Marketing, 2015. http://hdl.handle.net/10092/10817.

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This thesis aims to increase understanding of what motivates consumer-to-consumer (C2C) sharing of co-creative advertising campaigns on social media platforms. Consumer use of the Internet has increased immensely, and affects organisations due to the growth of consumer-to-consumer interactions, such as word-of-mouth. Word-of-mouth is a powerful form of advertising because of consumer trust in their social media networks, therefore, it is crucial for organisations to increase C2C sharing as a form of advertising, and in particular, co-creative advertising campaigns. To achieve this aim, this

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Safari, Aswo. "Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship." Doctoral thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-220025.

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Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. In response to recent researchers’ calls for further studies in this new field, this thesis aims to add knowledge on why some consumers purchase from foreign online retailers and others do not. CFOP is associated with uncertainty, so it is important to study what affects uncertainty and how

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Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retaile

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Aderam, Henry Ndejapo Tshapumba. "Consumer protection in online payment methods." Diss., University of Pretoria, 2019. http://hdl.handle.net/2263/73435.

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This research focuses on online payment methods which are premised on electronic funds transfer. It is a general discourse that the use of online payment methods is risky. It is held that the fear of fraud and abuse of a payment system is at the focal point of such risk. Banks which provide these payment systems are usually not prepared to negotiate with their prospective customers. Resultantly, banks contract out of the risk associated with online payments, specifically the liability for unauthorized electronic funds transfers. This culminates in bank’s customers bearing the majority of tha

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10

Mallo, Angelina, and Mira Vincze. "Future of online marketing: Consumer Recommendations." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-246041.

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The purpose of this thesis is to research how consumer recommendations can be used in terms of marketing and sales purposes in the Fast Moving Consumer Goods sector. Due to technological changes and a shift from traditional to digital marketing, the way of communicating to the audience has changed. Consumer recommendations, micro influencers and social media platforms are a part of digital marketing that is growing progressively. The paradigm of the thesis is interpretivism with following a qualitative research method, inductive reasoning and a case study in focus. The findings show that digit

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Dessart, Laurence. "Consumer engagement in online brand communities." Thesis, University of Glasgow, 2015. http://theses.gla.ac.uk/6638/.

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This thesis advances the concept of consumer engagement as a valid approach to the conceptualisation and measurement of Online Brand Community (OBC) participation. Against the background of rapid technological advances affecting the way consumers interact online, this thesis posits that past representations of OBC participation fail to adequately capture OBC participation. It further argues that consumer engagement offers a new analytical lens, which is more responsive to the interactive, social and multidimensional nature of OBCs. The thesis conceptualises consumer engagement in OBC as an aff

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Vianello, Silvia <1979&gt. "Online consumer behavior in virtual communities." Doctoral thesis, Università Ca' Foscari Venezia, 2007. http://hdl.handle.net/10579/660.

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Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.

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Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emp

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Thienmongkol, Kaorat, and Pongsatorn Thaisuntad. "Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544.

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Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contri

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Perez, Montesa Luis. "Online and Smartphone Consumer Behaviour of Spanish Millennials." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205808.

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Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.

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Mdluli, Buyile Doris. "Online Consumer Protection: an analysis of the nature and extent of online consumer protection by South African legislation." Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/12894.

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Tabassum, Sinin, and Md Soud Al Fahad. "Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42327.

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Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. This is quantitative research in which the relationship between online reviews and consumer buying behavior will be tested. The research strategy of the study is an online survey. The sample size is 200 respondents considering confidence level 95% and confidence interval 7. Data editor IBM SPSS is used to performing the data analysis. Fi

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Rose, Susan. "Online consumer information search : an empirical investigation." Thesis, Henley Business School, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.426239.

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Sundberg, David, and Radenko Tomic. "Consumer Foreign Online Purchase : A narrative study." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227081.

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The purpose of this paper is to provide an understanding of the factors affecting consumer foreign online purchase process when taking country of origin, the company’s website and the company itself into account. Four narrative stories were used to describe consumers’ buying process before the purchase, during the purchase and after the purchase. The results show that the website level and country of origin level played a significant role only during the pre-purchase and purchase phase when the factors included in the company level were not known to the consumer. However, when the consumer was

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Steils, Nadia. "Antecedents and consequences of online consumer learning." Thesis, Lille 1, 2016. http://www.theses.fr/2016LIL12007.

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L'apprentissage est un processus fondamental et sous-jacent au comportement du consommateur. Ceci est particulièrement vrai lorsque des (nouveaux) produits ou services sont achetés et utilisés pour la première fois. La recherche actuelle en psychologie et marketing a mis l'accent sur des principes pédagogiques pour expliquer comment les consommateurs apprennent à utiliser des produits hors ligne. Cette recherche vise à élargir ce concept en explorant les processus d'apprentissage dans des contextes en ligne et en se basant sur une approche andragogique, à savoir l’apprentissage des adultes, et

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Kincaid, Andrew. "Online betting services : a UK consumer perspective." Thesis, Ulster University, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.650093.

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This thesis details the macro-level, micro-level and nano-level investigation of factors affecting the acceptance, adoption and diffusion of online betting technologies in the UK market. The research is positioned to explore the usage of these technologies, pertinent drivers and inhibitors, and key factors influencing bettor behaviour. Given the rapid development of key emergent technologies, the current knowledge base is theoretically and contextually deficient in the understanding of how and why these technologies are accepted, adopted and diffuse. Built upon the Social Construction of Techn

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Gunden, Nefike. "How Online Reviews Influence Consumer Restaurant Selection." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6707.

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Since social media has been growing rapidly, the restaurant industry has been exploring this area extensively. Given that social media provides restaurant consumers with an opportunity to share their dining experiences, several studies have examined the impact of social media on consumer restaurant selection (Tran, 2015). As a part of the social media umbrella, online reviews are significant factors that influence consumer restaurant selection (Park & Nicolau, 2015; Yang, Hlee, Lee, Koo, 2017). However, there is a lack of understanding with regard to which attributes of restaurant online revie

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Aladaseen, Mohammad A. "The arbitrability of international online consumer disputes." Thesis, Bangor University, 2015. https://research.bangor.ac.uk/portal/en/theses/the-arbitrability-of-international-online-consumer-disputes(ff23a03c-8130-489e-ae96-c78358a97408).html.

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Private arbitration is often made possible by pre-dispute clauses and agreements whereby parties waive the right to solve their disputes by court. The doctrine of arbitrability addresses the questions of what matters may be referred to arbitration and who will be party to it. This thesis is a comparative study that explores the theory and practice of the arbitrability of international online consumer disputes as they function in two legal systems, that of England and Wales and that of the United States of America. The purpose of this exploration is to analyze comparatively and to discuss criti

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Norrgård, I. (Isadora). "Consumer buying behaviour in online legal services." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201911223154.

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Abstract. Online legal services refer to electronic or digital legal services (in the form of software, apps, web pages, etc.) that can increase common people understanding of legal issues, access to legal information and social participation in legal related matters. By automating tasks traditionally performed only by lawyers and by making legal services available on the Internet, online legal services make the access to justice more affordable and accessible to all. In this modern context, where common consumers have the opportunity buy and use legal services completely on the internet and w

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Johansson, Moberg Marcus, and Tilda Karlsson. "Consumer experience : An exploratory study of why consumers chose to buy groceries online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19848.

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Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. The purpose of this thesis is to explore which advantages and disadvantages consumers experience with offline, and online grocery shopping to answer the question why consumers chose to buy groceries online. A conceptual model has been developed based on earlie

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Cole, Melissa. "A hermeneutic investigation of online consumer decision making." Thesis, Brunel University, 2005. http://bura.brunel.ac.uk/handle/2438/5168.

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This is a multidisciplinary information systems thesis with a strong sociological focus. Theoretically it uses the technical concerns of human-computer interaction as the background to consider the separate theories of consumer decision-making and the diffusion of innovations. Emphasis is placed on understanding how consumers make sense of the Internet and come to define the role and use of the Internet in their lives. A practical framework for hermeneutic investigation was created to access the unreflective thoughts and actions driving online consumer decision-making. Implicit within hermeneu

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Sultan, Muhammad Umar, and Md Nasir Uddin. "Consumers’ Attitude towards Online Shopping : Factors influencing Gotland consumers to shop online." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-914.

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In the era of globalization electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore we have also decided to study consumer’s attitudes towards online shopping and specifically studying the factor

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Alver, Melis, and Haris Kurtisi. "Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53207.

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From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic.

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Ward, Shannon-Jane. "The consumer-perceived risk associated with the intention to purchase online." Thesis, Link to the online version, 2008. http://hdl.handle.net/10019/1891.

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Lim, Sun Sun. "Internet shopping : a taxonomy of consumer online actions." Thesis, London School of Economics and Political Science (University of London), 2003. http://etheses.lse.ac.uk/1729/.

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This thesis applied the theory of activity and goal-directed action to the study of online shopping actions. It first studied qualitatively the structures of online shopping actions using the self-confrontation interview method. The qualitative findings established the structural, cognitive and dispositional dimensions of online shopping actions including knowledge and value structures, attention processes and flow. The typical behavioural traits of online shoppers were also identified. Findings also emerged about the tensions between consumers' online and offline actions and the consequences

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Souza, Ana Clara, and Rexhinaldo Durro. "Digital marketing: Online advertising tricks and consumer irritation." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31317.

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The social media usage in this decade has seen a vast expansion, expansion that has been observed in the amount of time users spend on social media. This has provided ground for advertising within the media. Exploiting those opportunities, a number of advertisement tricks have been contrived and exercised with the intention of drawing the users’ attention and turning them into potential customers, although the effectiveness of these advertising has shown mixed results. Moreover there is an insufficient amount of scientific research within social media advertising, as well as the forms and effe

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ANDRAL, Mélanie, and Axelle LARROQUE. "The emojis consumer perception in the online advertising." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32022.

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Title: The emojis consumer perception in the online advertising Research question: How consumers perceive emojis in online advertisement? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Emojis, brand image, digital marketing, perception, online advertisement Purpose: The purpose of the study is to analyse the consumer’s perception regarding brands using emojis in their online communication strategy. The purpose is also to understand the profit that could earn brands by using emojis and what they can add to the brand image. Methodology: Quantitative s

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Kim, Mijeong. "Consumer response to stockouts in online apparel shopping." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1087483690.

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Thesis (Ph. D.)--Ohio State University, 2004.<br>Document formatted into pages; contains 255 p. Includes bibliographical references. Abstract available online via OhioLINK's ETD Center; full text release delayed at author's request until 2005 June 21.

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Lelong, Floriane, and Julien Tartas. "The olfactory experiential marketing online." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25478.

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Lind, Linnea, and Cassandra Olsson. "Consumer Experience of Online Behavioural Advertising : A qualitative study exploring factors influencing consumer experience of OBA by Swedish online fashion retailers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39470.

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Background For companies operating in the online fashion retail sector, understanding consumer behaviour is vital because of increased competition in the online market. The techniques for acquiring the necessary consumer information have, along with the digital revolution, become increasingly analytical and with this new marketing strategies and technologies have emerged. Online Behavioural Advertising (OBA) is one of these technologies, which give companies possibilities to deeply understand consumers and their online behaviour. Further, this provides advertisers with valuable information of

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Yoon, Miri. "An experimental study of consumer's attitudes toward the Web cross-cultural analysis of cultural values and online consumer behavior /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4953.

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Thesis (M.S.)--University of Missouri-Columbia, 2007.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on November 9, 2007) Includes bibliographical references.

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Ha, Young. "The influence of online visual merchandising on consumer emotions moderating role of consumer involvement /." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1135134346.

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Zhang, Ling Yan. "Reputation distribution and consumer-to-consumer online auction market structure: a study in Taobao.com." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1873639.

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Ha, Young. "The influence of online visual merchandising on consumer emotions: moderating role of consumer involvement." The Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1135134346.

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Harmsen-van, Hout Marjolein J. W. "Online consumer-to-consumer communication networks an economic exploration of their formation and value /." Maastricht : Maastricht : Universitaire Pers ; University Library, Universiteit Maastricht [host], 2009. http://arno.unimaas.nl/show.cgi?fid=14959.

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Sirithanaphonchai, Jutarat. "Identifying consumers' information adoption criteria on various online consumer review platforms : a case of Thai hospitality factor." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/15644.

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The dynamics of use and adoption of information on various online review platforms remain elusive and complex, indicating the importance of more research on electronic word of mouth (eWOM) and online consumer reviews (OCRs). Existing theoretical models do not fully explicate the role of the influential factors and their interrelations in information adoption. This research offers a more holistic model of information adoption. The Information Adoption Model (IAM) and the Elaboration Likelihood Model (ELM) are utilised as the theoretical foundations for the conceptual model while examining the f

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Alvarsson, Sandra, Cheong Ha, and Sabrina Thams. "Student’s Website Usage : -Today’s students, tomorrows consumer." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15020.

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Purpose The purpose of this thesis is, looking from a consumer’s perspective, to investigate the influences of students website selection Background Today’s students are a new generation of consumers. They have been brought up with digi-tal media and have different attitudes towards marketing than their parents. Most market management theories were created before the digital revolution. Students are tomorrow’s high income consumers. It is valuable for companies to understand how these consumers orientate themselves on the internet and how to best reach them. Method An exploratory/explanatory d

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Suquet, Capdevila Josep. "Online Consumer Mediation in Catalonia: Regulatory Principles and Technology." Doctoral thesis, Universitat Autònoma de Barcelona, 2013. http://hdl.handle.net/10803/120548.

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Aquesta tesi presenta la mediació de consum online a Catalunya des d’una vessant legal i tecnològica. Per un costat, des del prisma dels Mitjans de Resolució de Disputes en línea (Online Dispute Resolution, ODR) analitza quines tecnologies poden recolzar els processos de mediació i quins mecanismes d’ODR s’utilitzen. Així mateix, presenta alguns reptes de la regulació dels ODR i la mediació en línea. Per un altre costat, aquesta tesi estudia la mediació com a mitjà de resolució de controvèrsies entre consumidors i empresaris. En la tesi s’efectua una recerca empírica i legal de la mediació de

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Wang, Shih-lun Alex Leckenby John D. "Content class effects on consumer online information processing." 2002. http://wwwlib.umi.com/cr/utexas/fullcit?p3108529.

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Saumya, S., J. P. Singh, A. M. Baabdullah, Nripendra P. Rana, and Y. K. Dwivedi. "Ranking online consumer reviews." 2018. http://hdl.handle.net/10454/18107.

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Yes<br>Product reviews are posted online by the hundreds and thousands for popular products. Handling such a large volume of continuously generated online content is a challenging task for buyers, sellers and researchers. The purpose of this study is to rank the overwhelming number of reviews using their predicted helpfulness scores. The helpfulness score is predicted using features extracted from review text, product description, and customer question-answer data of a product using the random-forest classifier and gradient boosting regressor. The system classifies reviews into low or high qua

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PARDHE, PRASHANT. "CONSUMER BEHAVIOR TOWARDS ONLINE ADVERTISEMENT." Thesis, 2013. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19647.

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The growing use of Internet in India provides a developing prospect for E-marketers. If E marketers know the factors affecting online buyers’ behavior, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This research is part of larger study, and focuses on factors which online buyers keep in mind while shopping online. It also investigates how different types of online buyers perceive websites differently. This re

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RANA, VANDANA. "CONSUMER BEHAVIOUR IN ONLINE RETAIL." Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18130.

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Online retailing has emerged as a big force in the 21st century. It has completely changed the landscape of retail market. Online mode provides so many benefits to its customers under one roof. Thus, it is essential to study consumer behavior to device new marketing strategies to lure and satisfy more and more customers. The primary purpose of this research is to find and analyze the main factors which motivate customers to buy online. The project attempts to find whether there is a relation between demographic variables and customers shopping mode preference. We also aim to measure cust

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Huang, Sheng Chieh, and 黃聖傑. "Consumer Behavior in Online Decoration Items." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/6b4wqj.

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碩士<br>東吳大學<br>企業管理學系<br>96<br>The network is similar to realistic social making concrete for micro, floods each kind of social activity, causes the network society group vigorous development. Recently appears many provides the Avatar service society the group website, enables the user to purchase the virtual decoration items to dress up own Avatar. The above phenomenon visible for is one kind of symbolic consuming behavior, the consumer affiliation by the purchase specific commodity significance, satisfies oneself regarding in social and the hedonic demand; However, the related symbolic consum

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HSIEH, YA-CHUN, and 謝亞君. "Consumer Decision of Online Shopping Platform." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/wdvds2.

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碩士<br>德明財經科技大學<br>行銷管理系<br>105<br>Along with the popularity of internet, e-commerce has gradually become one of the shopping options for modern people. All we need is to connect the internet, browse the goods you need, complete your ordering online, then the goods will deliver to the assigned location. With such convenient consumption models, more and more industries and consumers are depending their trading on e-commerce. 　　Therefore, this study aims to analyze the performance of online shopping platform of its service marketing in Taiwan. This research conduct with five major online shoppin

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Band, Jamie Angus. "Consumer adoption of the online desktop." Diss., 2007. http://hdl.handle.net/2263/23612.

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This research investigates whether The Unified Theory of Acceptance and Technology (UTAUT) can be successfully applied to the adoption of an early stage technology. Specifically, the study examines the models suitably toward explaining consumer acceptance of the online desktop or webOS. A secondary objective was to assess the likelihood that consumers will adopt the online desktop. The study found that the UTAUT model accounted for 57 percent of the variance in consumer intention to use an online desktop. The performance expectations of consumers accounted for a significant proportion of this

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