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Journal articles on the topic 'Online cultural identity'

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1

Cardone, Resha. "Latin American Identity in Online Cultural Production." Letras Femeninas 40, no. 1 (2014): 258–61. http://dx.doi.org/10.2307/44733714.

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Douglass, Laura. "Cyborg Identity, Trauma, and Online Learning." Journal of Trauma Studies in Education 1, no. 2 (2022): 43–58. http://dx.doi.org/10.32674/jtse.v1i2.5235.

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The integration of technology into the individual’s sense of self has changed our identity. The cultural shift to a digital landscape of learning has not lived up to its original expectations as a space where everyone is free to learn without the racial, gender, and socioeconomic identities that are tied to cultural trauma. The utopian view has given way to the knowledge that algorithms are coded with bias, and discussion posts are responded to with the same bias we find in traditional classrooms. Faculty are becoming, and resisting, being experts in the integration of technology into representations of self. The cyborg approach to learning encourages each of us to ask new questions about learning in environments that free us from the need to be physically present, but can imitate markers of identity that replicate societal trauma.
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Giannini, Tula, and Jonathan P. Bowen. "Global Cultural Conflict and Digital Identity: Transforming Museums." Heritage 6, no. 2 (2023): 1986–2005. http://dx.doi.org/10.3390/heritage6020107.

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This paper looks at key elements of global culture that are driving a new paradigm shift in museums causing them to question their raison d’être, their design and physical space, recognizing the need to accommodate visitor interaction and participation, and to reprioritize institutional outcomes and goals reexamining their priorities. As heritage sharing in online spaces reaches across national, political, and social boundaries on platforms and networks, this has been driven by museum engagement with Internet life during the pandemic. Museum relationships and interactions with communities both local and global continue to challenge core values and precepts, leading to radical changes in how museums define their roles and responsibilities. In this new cultural landscape, museums are responding to human digital identity in a tidal wave of human interactions on the Internet, from social media to online sharing of images and videos. This is revealing shared perspectives on cultural conflict as being tied to freedom of expression of one’s heritage embedded in digital identity.
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Campbell, Perri. "Book Review: Identity Technologies: Constructing the Self Online." Media International Australia 154, no. 1 (2015): 156. http://dx.doi.org/10.1177/1329878x1515400135.

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Kania-Lundholm, Magdalena, and Simon Lindgren. "Beyond the nation-state Polish national identity and cultural intimacy online." National Identities 19, no. 3 (2015): 293–309. http://dx.doi.org/10.1080/14608944.2015.1108958.

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Lewandowska-Tomaszczyk, Barbara. "Identity, emotions and cultural differences in English and Polish online comments." International Journal of Language and Culture 4, no. 1 (2017): 47–71. http://dx.doi.org/10.1075/ijolc.4.1.04lew.

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Abstract The focus of the present paper is to examine the extent to which the language used in Computer-Mediated Communication (CMC) and online discourse emotional behavior are good predictors of individual and group cultural types and their identities. It is argued that the identity marking CMC interactants develop has to be stronger, more salient, and, possibly less ambiguous than that used in direct conversation and that the emotionality markers the users apply in their discussion, particularly those engaging negative emotions and reflecting negative judgments, are argued to be used by online discussants for the purpose of increasing the CMC commentators’ conversational visibility. The questions of cultural and linguistic divergence between English and Polish emotional communication patterns are the main points discussed. Three sets of corpus materials are used and the research methodology involves both the qualitative analysis of the emotion types as well as a quantitative (frequency) approach, particularly with respect to culture-specific corpus-generated collocation patterns.
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Li, Jianjun, Yonghui Dai, Qinghua Shi, and Jin Xian. "Study of situation awareness of cultural security based on social media analysis." International Journal of Distributed Sensor Networks 16, no. 1 (2020): 155014772090360. http://dx.doi.org/10.1177/1550147720903604.

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With the intercultural exchanges between different countries becoming more and more frequent, the degree of cultural exchanges is gradually deepening, which brings more and more cultural security problems. As an important part of national security, cultural security is closely related to national interests. This article takes Chinese college students and social workers who just graduated as research objects, takes online comments on “hip-hop” culture and “funeral culture” as research objects, and uses literature research and empirical research methods to analyze social media comments and study the cultural security situation in China. It is concluded that online comments have a significant impact on cultural identity and cultural security, and negative online comments have a greater impact on both than positive online comments. In addition, cultural identity has a significant impact on cultural security. At the same time, the impact of cultural identity on online comments and cultural security is partly mediated. The results of this study will help to provide reference and guidance for the maintenance of cultural security.
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Martin, Michelle. "Rwandan diaspora online: Social connections and identity narratives." Crossings: Journal of Migration & Culture 10, no. 2 (2019): 223–41. http://dx.doi.org/10.1386/cjmc_00004_1.

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This article explores how Rwandan diaspora living in North America and Europe use social media platforms to establish networked connections and express a range of identity narratives related to their forced displacement and resettlement experiences. Facebook posts (and cross-posted tweets), including status updates and linked artefacts, posted by members of the Rwandan diaspora were analysed using thematic analysis, borrowing concepts from virtual ethnography. Results reveal that Rwandan diaspora active on social media used Facebook and Twitter extensively to connect with homeland compatriots and to express a range of identity narratives with strong historic and cultural connections. Trauma related to their displacement and resettlement experiences was prevalent throughout the data and was strongly integrated into diaspora members’ collective identity. Contributions to migration policy and service providers working with trauma-exposed migrants are explored.
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Brata Wardhana, Harli, and Didik Hariyanto. "IDENTITAS BUDAYA NASIONAL PADA GAME NUSANTARA ONLINE." KANAL: Jurnal Ilmu Komunikasi 1, no. 1 (2016): 1. http://dx.doi.org/10.21070/kanal.v1i1.324.

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Game Nusantara Online is the only online game that lifted the Indonesian culture hey day empires that ever existed and is the only original online games domestically-made. So it is not surprising that this game displays various types of display depicting national cultural identity in the game. The method used in analyzing was John Fiske the semiotics (semiology) through three tiers level, reality, representation, and ideology in the opening game in the form of nondialogue short film, but it was also analyzed in the game play in game logo, the cast of characters, and missions “Timun Mas”. Further analysis was based on the study of literature and other supporting data to determinenational cultural identity. After doing research on the game Nusantara Online, it was found thatnational cultural identity displayed on the level of reality by visualizing typical clothing and accessories of Indonesia empire at that time, the use of the name on the cast of characters that has its own story and has become the local culture, including Hayam Wuruk, Elephant Mada, and others. Visualization of social life, such as religious rituals Bendrong Dimples and Bali, and incorporate folklore or legends in the game missions. While the level of representation, the camera technique is used so that the details of the national cultural identity clearly visible on the clothing motif and shape of the building. The ideology that displayed the Nusantara Online games are games that have cultural values and history of Nusantara (Indonesia).
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Virador, Farah Aimee. "Identity construction using English as lingua franca in an online English class." University of Mindanao International Multidisciplinary Research Journal 4, no. 1 (2019): 1–12. http://dx.doi.org/10.55990/umimrj.v4i1.401.

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The continuous dominance of English as a global lingua franca in the 21st century has led to the proliferation of English classes online where people from different parts of the globe can learn and teach English using different online platforms. In the Philippines alone, the online English teaching industry has generated thousands of jobs as English language learners from other countries, mostly coming from Expanding Circle countries in Kachru’s (1992) Three-concentric model of World Englishes, learn English with Filipino online English teachers. Using the Positioning Theory of Davies and Harre (1999) as a tool or lens, this study investigates a single ELF intercultural communication between a Filipino online English teacher and her Chinese student. It aims to examine how the two interlocutors of different linguistic and cultural backgrounds actively construct their identities in an attempt to develop cultural affinity with one another and to contribute to the current literature by presenting how an intercultural teaching approach can help contribute to the sharing of cultural knowledge and construction of a multicultural identity among online English teachers and their students.
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Bacquet, Jennifer Ngan. "Researching Identity in Language Teachers – Current Challenges and Implications." International Journal of Education and Literacy Studies 9, no. 4 (2021): 174. http://dx.doi.org/10.7575/aiac.ijels.v.9n.4p.174.

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Language teacher identity has been at the forefront of pedagogical research in recent years; this has become particularly important due to the demographic changes seen throughout the world since 2015; since then, there have been significant changes in the cultural landscape of schools in general and language teaching in particular, which presents unique challenges for teachers in their process of identity construction. This study aims to explore the transformative nature of language teacher identity in two settings: teaching in online classrooms in one’s home country, and teaching in online classroom abroad. The research will explore how cultural identity shapes an educators’ relationship with students, how one’s own cultural identity influences methodological and pedagogical choices, how these can improve literacy in the young adult classroom, as well touching upon the relevance of cultural identity is in a developing teacher. The findings revealed a general consensus on the need to gear pedagogigcal practices towards a student-centered approach; they further showed a general split in how teachers view the role that cultural identity plays in the classroom: while some felt that local cultures hindered their approach to teaching, others felt it helped build rapport and understanding between teachers and learners.
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Khuld, Hamna. "Vitiligo: Challenging Cultural Assumptions and Shaping Identity." Journal for Undergraduate Ethnography 9, no. 2 (2019): 33–49. http://dx.doi.org/10.15273/jue.v9i2.9378.

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Vitiligo is a skin condition where pigmentation stops developing, leaving people with white spots on their bodies. Vitiligo is likely caused by gene mutation and is hereditary, but it can happen to anyone. From a medical standpoint, it is a physically harmless condition but it has vast socio-cultural impact. This study was conducted at the Annual World Vitiligo Conference in Detroit, Michigan and on the internet (Instagram and Facebook), through participant-observation at the event, textual analysis of blog posts, and interviews online and in-person, respectively. Through these methods, three discourses emerged: 1) Feeling outcast, 2) Vitiligo as beautiful, and 3) Solidarity. I documented the way cultural assumptions about conditions and disabilities shape the identity of those who have it. These interviews suggest that vitiligo is as much a cultural condition as it is a medical condition. Although more research is needed, people living with vitiligo stated that greater representation of individuals with the condition is needed in the media and pop culture to enlighten the public about vitiligo and improve the day to day interactions of individuals with the condition.
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Everuss, Louis. "Book Review: Diaspora Online: Identity Politics and Romanian Migrants." Media International Australia 154, no. 1 (2015): 161–62. http://dx.doi.org/10.1177/1329878x1515400141.

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Siebenhütter, Stefanie. "Kui Minority Language and Identity in the Digital Age." Journal of the Siam Society 113, no. 1 (2025): 123–40. https://doi.org/10.69486/113.1.2025.7.

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This article examines the online and offline media use of the Kui minority in Thailand, Laos, and Cambodia, focusing on their linguistic choices using social media. Without a writing system of their own, Kui speakers use majority languages for communication. The study explores the availability of media in Kui and the reasons for adopting national languages online. Findings highlight a desire for social inclusion while maintaining ethnic identity. Despite language shifts, Kui speakers persist in their cultural practices. This research challenges assumptions that language shift leads to cultural loss, showing how minorities navigate digital spaces without abandoning their heritages.
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Kim, So Lim. "Empowering Korean American Students’ Language and Cultural Identity Through Online Heritage Education." Journal of Humanities 58 (February 28, 2024): 7–30. http://dx.doi.org/10.35559/tjoh.58.1.

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Costa, Cecilia. "Identity, values, online reality and faith of new generations." Geopolitical, Social Security and Freedom Journal 1, no. 2 (2018): 92–105. http://dx.doi.org/10.2478/gssfj-2018-0017.

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Abstract In today’s socio-cultural context, the period of youth is less experienced as a predictable path towards the assumption of the adult status and increasingly characterised by the difficulty of defining one’s identity, prefiguring one’s future paths and choices to make. To these problems, one must add the so-called collateral damages produced by the Web, which condition, or can condition, the configuration of the personalities of young people, the shape and quality of their relationships, the sense of events, their experiences and how values and faith are conceived.
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Schaefer, Rodrigo, and Christiane Heemann. "Identity construction in telecollaborative activies." ETD - Educação Temática Digital 25 (September 14, 2023): e023039. http://dx.doi.org/10.20396/etd.v25i00.8667071.

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O’Dowd (2018) defines telecollaboration as the use of online technologies in the context of language teaching and learning between students who are geographically dispersed. For Risager (2007), interaction between individuals from different cultures gives rise to cultural representations and, as Rodrigues (2013) puts it, such an interaction triggers the participants’ cultural identities. In this sense, this study sought to explore identity construction through cultural representations in telecollaborative activities. For the interpretative analysis, which was based on scholars such as Tajfel and Turner (1979), Woodward (2000), Salomão (2011) and Dervin (2014), data from telecollaborative sessions, a mediation session, an experience report, Facebook private messages and an interview were included. The outcomes revealed that the participants, through the telecollaborative activities, could highlight people’s characteristics according to specific social groups, in addition to having had an occasion to express dissatisfaction regarding particular issues.
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Mpofu, Sibongile. "Emergent online discourses and the (re)framing of women’s identity." Communicare: Journal for Communication Studies in Africa 38, no. 2 (2022): 1–16. http://dx.doi.org/10.36615/jcsa.v38i2.1533.

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The advent of social media communication platforms, specifically blogs as sites of politicalengagement, means that they now constitute the key carriers of democratic public discourse.Previously marginalised groups such as women can now deliberate, interpret and re-frame theirown narratives and identities. This article examines how Zimbabwean women are using blogsto resist and subvert women’s ascribed identities, improve the political, economic and culturalrepresentations of women, and enhance women’s participation in politics. Using feminist criticaltheory, the article describes how women-owned content from selected Zimbabwean blogsframes women’s political, economic and cultural identities, and how women producing their ownmessages are improving women’s representation in society. Data obtained through qualitativecontent analysis of blog posts reveal that, as sites of agency, blogs offer possibilities for reframingand re-presenting women’s political and cultural identities. Blogs act as sites for thesubversion of ascribed identities that continue to position women as second-class citizens. Thearticle concludes that digital media, particularly blogs, can be used as sites of resistance to powerby bringing to the fore counter narratives that have been obscured from mainstream discourse,and at the same time affording women direct influence over their public image.
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DiRusso, Carlina, and Kathleen Stansberry. "Unvaxxed: A Cultural Study of the Online Anti-Vaccination Movement." Qualitative Health Research 32, no. 2 (2021): 317–29. http://dx.doi.org/10.1177/10497323211056050.

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In this study, the constructive communication process of anti-vaccination advocates is explored to provide insight into the challenges of communicating with an engaged, educated public that is distrustful of mainstream medical and governmental organizations. Using the circuit of culture as a theoretical and methodological model, this article examines how anti-vaccination advocates use social media to construct and reinforce a belief system that counters dominate understandings of health. Findings show that, through online communication, anti-vaccination advocates create shared cultural constructs embracing the identity of health information crusader, critic, and expert. This community consumes, produces, and distributes information that reframes mainstream health information and reinforces shared values. The purposes of this study are to better understand the culture of anti-vaccination advocates, identify communication barriers, and offer practical implications for health care professionals.
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Ezzat, Hanan. "Social media influencers and the online identity of Egyptian youth." Catalan Journal of Communication & Cultural Studies 12, no. 1 (2020): 119–33. http://dx.doi.org/10.1386/cjcs_00017_1.

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This study explores the relationship between social media influencers and the online identity of Egyptian youth. The context of this study is Egypt, a developing country in the Arab World which underwent a nation-changing revolution in 2011. Its youth, who represent around 60 per cent of the population, were one of the most impacted groups in the society. They are the heaviest users of social media and represent the biggest number of fans for influencers. The research question focuses on the relationship between social media influencers and the construction of the online identity of their youth fans. The research question is addressed through semi-structured in-depth interviews with nine social media influencers and eighteen of their fans. The analysis revealed that influencers play an indirect role in their fans online identity negotiation and construction.
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Крылова and S. Krylova. "French Identity in Dynamics of Culture Philosophical and Lingvocultural Conception." Modern Communication Studies 6, no. 3 (2017): 15–22. http://dx.doi.org/10.12737/article_58fda93bc38476.59565826.

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The author has made an overview of scientific publications and Russian developments dedicated to the study of specific ethno-cultural, regional, and national identity. Main content of the article aims to identify the positive promises of the theory of French identity in particular, developed in the works of the French researchers F. Braudel, P. Nora, etc. showing how changes in the cultural policies of French government affect French society. Results of the analysis of comments on the websites of French online media are also introduced, with the focus on social and cultural codes of French identity.
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Titifanue, Jason, Rufino Robert Varea, Renata Varea, Romitesh Kant, and Glen Finau. "Digital diaspora, reinvigorating Indigenous identity and online activism: social media and the reorientation of Rotuman identity." Media International Australia 169, no. 1 (2018): 32–42. http://dx.doi.org/10.1177/1329878x18803377.

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The island of Rotuma in Fiji poses a paradox. Indigenous Fijians make up more than 60% of Fiji’s population. However, as a unique ethnic group, Rotumans are a demographic minority, with their language listed on the UNESCO list of endangered languages. This is caused by extensive outmigration, with more than 80% of Rotumans residing outside of Rotuma. Recently, Rotuman migrants have heavily relied on Information and Communication Technologies (ICTs) and new media, as tools for reinvigorating culture, rekindling familial ties and being a platform for political discourse on Rotuman issues. Facebook has been increasingly employed by Rotumans to inform and educate themselves and their networks on the implications of two bills introduced in Fiji’s Parliament in 2015, which impact Rotuma in terms of its land and customs. This article examines how Rotumans have innovatively used social media to reinvigorate culture and how this has evolved to take on an increasingly political dimension.
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Yang, Aimei. "From "Silent Minority" to Collective Protests in Real Life: Tension, Resistance and Online Identity Discourse of Overseas Chinese." Journal of Intercultural Communication 10, no. 1 (2010): 1–16. http://dx.doi.org/10.36923/jicc.v10i1.498.

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This study examines how overseas Chinese in the U.S used their online narratives to articulate their individual identities, and to form a shared group identity. What is more, during April 2008, rallies and protests were organized by these online discussion groups. The analysis of participants’ narratives demonstrates the emancipatory potential of the Internet, that is, online discussion helps members of a marginalized group form a united identity to resist existing power, and to facilitate their collective actions in the real world.
 The narrative analysis also shows that although individuals are empowered by the online discussions, and are privileged to question any social or political issue, their choices of standing point are shaped by their social positions and cultural background. The constraining factors (socioeconomic position, cultural background, reality tensions, etc.), through online discourse, are gradually transformed into the common ground of overseas Chinese’s online group identity.
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Li, Yixuan. "Changing Cultural Identity of Young People through Online Literature–A Case Study of Selected Poems of the 90s in Hindi." Journal of Education, Humanities and Social Sciences 52 (May 27, 2025): 126–32. https://doi.org/10.54097/j7nq1205.

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Online literature for youth has become the norm, and young people now read stories in new ways, with enormous impact on their cultural frames of reference. Online spaces such as Wattpad, Webnovel and fanfiction hubs have opened up access to stories from around the globe that reflect adolescent lives and expose them to different viewpoints. In this paper, we mainly focus on the impact of online literature on the cultural identity of youths, discussing the dynamic nature of self-study, cultural expression, and identity creation that the internet facilitates. Based on existing literature, they described how the online world allows for the expression of diversity, culture and the appreciation of culture as well as identity formation, while also exploring the dangers that come from cultural appropriation, lack of access to devices, and how certain narratives may harm mental health through overengagement. In conclusion, the changing nexus of young people, culture and technology deserves continued tracking as cyberspace narratives continue to nurture young people conceptualising ethnicity, connectedness and context in a complex world.
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Liu, Zhonghan. "Self-Identity Among Chinese Gay Men on social media: Real Challenges in A Virtual World." Transactions on Social Science, Education and Humanities Research 5 (April 1, 2024): 378–83. http://dx.doi.org/10.62051/kkabtx22.

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This literature review synthesizes research on the experiences of Chinese gay men in online spaces. Social media provides opportunities for marginalized sexuality exploration and selective disclosure, allowing connection with hidden peers despite conservative cultural norms. However, substantial identity tensions persist between liberatory potential online and enduring offline constraints like family pressures, stigma, and censorship. Key themes examined include online identity construction under cultural influences, sequencing from anonymous to identifiable disclosure, struggles for empowering representation, and risks around involuntary outing that temper mental health benefits of online support. While virtual platforms expand Expression, full integration with real-world contexts remains challenging. Enduring harassment and victimization, amplified by state suppression of LGBTQ+ content, exacerbate psychological distress. Studies emphasize the need for aligned technological, cultural, and legal advances to translate online safe havens into greater wellbeing for this vulnerable population. Overall, this review highlights the complex interplay of opportunities and threats as Chinese gay men navigate old and new media to develop holistic identities between familial duties and sexual desires, social constraints and hopes for greater openness. Progress requires addressing biases and stigma pervading both online and offline spheres.
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Yang, Qinhua. "The Art of Online Bodies: Surveillance, Identity, and Collective Narratives." Journal of Social Science Humanities and Literature 7, no. 3 (2024): 147–50. http://dx.doi.org/10.53469/jsshl.2024.07(03).20.

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This paper delves into the production of body images in internet art and its interplay with consumer society. Through an analysis of various works related to 'online bodies', the study uncovers the mechanisms of self-exposure and surveillance embedded within these images. These artworks illustrate not only how individuals portray themselves online but also how collective narratives emerge. Furthermore, the paper scrutinizes the role of body images within technological and cultural algorithms, shedding light on their significance in contemporary society.
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Huang, Jiao, Sameer Kumar, and Chuan Hu. "Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia." SAGE Open 10, no. 2 (2020): 215824402092931. http://dx.doi.org/10.1177/2158244020929311.

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On social network platforms, people may reconstruct an identity due to various reasons, such as vanity, disinhibition, bridging social capital, and privacy concerns. This study aims to identify cultural differences in the motivations for online identity reconstruction between China and Malaysia. Data were collected from China and Malaysia using an online survey. A total of 815 respondents (418 Chinese and 397 Malaysians) participated in this study. Differences were found not only between Chinese and Malaysian participants but also among participants from different ethnic groups (e.g., the Malaysian-Malays and the Malaysian-Chinese). This study adds knowledge to the research concerning online identity reconstruction by taking into account national culture. It also extends the cross-cultural research concerning social network platforms and sheds light on the specific differences between Chinese and Malaysian participants. The findings of this study can help service providers to deploy specific strategies to better serve social network platform users from different countries.
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Hull, Glynda A., Amy Stornaiuola, and Urvashi Sahni. "Cultural Citizenship and Cosmopolitan Practice: Global Youth Communicate Online." English Education 42, no. 4 (2010): 331–67. http://dx.doi.org/10.58680/ee201011557.

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Calls now abound in a range of literatures “philosophy, education, sociology, anthropology, media studies;” to reimagine citizenship and identity in ways befitting a global age. A concept predominant in many such calls is the ancient idea of cosmopolitanism. Refashioned now to serve as a compass in a world that is at once radically interconnected and increasingly divided, a cosmopolitan point of view remains resiliently hopeful, asserting that people can both uphold local commitments and take into consideration larger arenas of concern. This article animates theorizing about cultural citizenship, identity formation, and communication with an examination of what might be considered sites for cosmopolitan practice’ an online international social network and offline local programs designed to engage youth in representing themselves and interacting with the representations of others. Specifically, we report our initial research with a group of teenage girls in India, tracing their participation online and offline and their cosmopolitan imaginings of self and other. We hope that this work with young people worlds away geographically, culturally, and ideologically will speak to English educators in the United States who feel likewise compelled to support their students in developing twenty-first-century literacies’ both the technological competencies and the values, knowledge, and dispositions’needed to participate confidently and critically as citizens of local and global worlds.
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Kurt, Ibrahim. "Sociovirtualization and Cultural Identity Formation in the Digital Age." Proceedings of London International Conferences, no. 11 (September 3, 2024): 1–8. http://dx.doi.org/10.31039/plic.2024.11.249.

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The way that cultural identities are created and represented in the digital era has been significantly influenced by the phenomena of sociovirtualization, or the blending of the online and offline spheres. The possibilities and difficulties that sociovirtualization brings for the creation and negotiation of cultural identities are critically examined in this paper. It investigates the ways in which virtual environments support the development of diasporic communities, the curation of multifaceted cultural identities, and the promotion of intercultural communication. However, dangers including preconceptions, cultural appropriation, and systematic bias reinforcement are also addressed. In order to maximize sociovirtualization's transformational potential while preserving genuine cultural expressions, the essay promotes digital literacy, ethical technology use, and inclusive virtual settings. Scholars and practitioners may ensure that varied narratives are amplified and celebrated by navigating the challenges of cultural identity creation in digital domains through a comprehensive knowledge of this phenomena.
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Kurt, Ibrahim. "Sociovirtualization and Cultural Identity Formation in the Digital Age." London Journal of Interdisciplinary Sciences, no. 4 (February 7, 2025): 1–9. https://doi.org/10.31039/ljis.2025.4.297.

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The way that cultural identities are created and represented in the digital era has been significantly influenced by the phenomena of sociovirtualization, or the blending of the online and offline spheres. The possibilities and difficulties that sociovirtualization brings for the creation and negotiation of cultural identities are critically examined in this paper. It investigates the ways in which virtual environments support the development of diasporic communities, the curation of multifaceted cultural identities, and the promotion of intercultural communication. However, dangers including preconceptions, cultural appropriation, and systematic bias reinforcement are also addressed. In order to maximize sociovirtualization's transformational potential while preserving genuine cultural expressions, the essay promotes digital literacy, ethical technology use, and inclusive virtual settings. Scholars and practitioners may ensure that varied narratives are amplified and celebrated by navigating the challenges of cultural identity creation in digital domains through a comprehensive knowledge of this phenomena.
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Yasnaya, T. V. "Cultural Identity Transformation of Gaudiya Vaishnavas in Russia." Concept: philosophy, religion, culture 4, no. 3 (2020): 120–27. http://dx.doi.org/10.24833/2541-8831-2020-3-15-120-127.

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This study of Gaudiya Vaishnavism in Russia focuses on the transformation of its former followers’ worldviews. Major attention is paid to the ways and trends of these changes and, in particular, to the extent of their resilience in Russian cultural landscape today. The Russian Society for Krishna Consciousness (RSKCON) gradually strengthening its position in Russian religious field, its effects are growing in importance and need to be analyzed with the view to previous scientific works. This article outlines the patterns of identity manifestation and realization by Russian Krishnas. The study conducted in 2018 endorsed literature analysis and qualitative methods — an online questionnaire with both close-end and grid-in questions was used for these ends with a non-probability sampling (n=62). The believers and the former believers narratives were analysed so as to illustrate typical patterns and attitudes. The conclusions are as follows. Eclectic identity is what results from engaging with Krishna practices: converting into Hindu, Bengali culture while abandoning traditional Russian culture. However, despite long-lasting practicing of Gaudiya Vaishnava in both cult and mundane aspects, only a minority of former believers still have faith in Krishna after leaving the community. It is therefore revealed that basic customs and patterns — and identity — acquired in the childhood tend to burgeon after quitting Vaishnavism.
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Dombrowski, Quinn, Anna Kijas, and Sebastian Majstorovic. "DIGITAL CULTURAL HERITAGE UNDER ATTACK: SAVING UKRAINIAN CULTURAL HERITAGE ONLINE (SUCHO)." Text and Image: Essential Problems in Art History, no. 1 (2022): 6–12. http://dx.doi.org/10.17721/2519-4801.2022.1.01.

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Cultural heritage is at the heart of Russia’s war on Ukraine, still underway five months after the invasion on February 24, 2022. Statements from the Kremlin indicate that the fundamental goal of Putin’s regime is to undermine and eliminate the distinct and distinctive Ukrainian national identity, culture, and language – three concepts that are manifested through cultural heritage. During a war with such an agenda, internationally recognized frameworks such as the 1954 Hague Convention can be subverted, turning the blue shield symbol meant to protect cultural property into a target. While practices codified by the Hague Convention provide both opportunities and challenges for physical cultural heritage in this war, the biggest challenge for preserving digital cultural heritage is the lack of precedent. Saving Ukrainian Cultural Heritage Online (SUCHO, sucho.org) began on March 1, 2022, as an emergency response effort organized by three digital humanities practitioners, and quickly grew to over 1,300 volunteers. In this brief essay, the three co-founders – Anna Kijas, Sebastian Majstorovic, and Quinn Dombrowski – reflect on the first five months of SUCHO, the differences between physical and digital cultural heritage, the urgency of preserving digital cultural heritage during a war, and the importance of these materials for the future of art history.
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Parthenios, P., and N. Patsavos. "A Dynamic Online Interface Representing a Polyvalent Cultural Identity: The Case of Crete." International Journal of Heritage in the Digital Era 1, no. 1_suppl (2012): 137–40. http://dx.doi.org/10.1260/2047-4970.1.0.137.

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Chacón, Hilda. "Latin American Identity in Online Cultural Production by Claire Taylor and Thea Pitman." Revista de Estudios Hispánicos 49, no. 1 (2015): 217–20. http://dx.doi.org/10.1353/rvs.2015.0023.

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Jerasa, Sarah Elizabeth. "The #BookTok Connection: Examining Cultural and Linguistic Identity Expression in Online Reading Communities." Education Sciences 15, no. 2 (2025): 234. https://doi.org/10.3390/educsci15020234.

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#BookTok, the TikTok sub-community for readers, has reshaped publishing and digital reading trends where marginalized readers find space to promote diverse books and stories beyond mainstream norms. This paper explores how three international #BookTokers with diverse cultural and linguistic backgrounds have found community, identity, and activism within this space, highlighting #BookTok’s role in fostering inclusive and affirming literary communities amidst rising censorship challenges. This case study used thematic analysis to analyze participant interviews through open and axial coding to explore #BookTok engagement, framed through affinity spaces, transformative potential, and critical digital pedagogies. #BookTok fosters belonging by connecting readers through niche interests, with the algorithm curating content aligned with identities. Participants reported shifts in reading behaviors and identities, with multilingual users expanding language repertoires to access and engage with diverse, identity-affirming texts. Content creation deepened connections, enabling advocacy for equity and justice. #BookTok is experienced as an affirming community where diverse texts and content creation can foster critical connections and promote justice-oriented actions beyond personal enjoyment of reading.
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Kerubo, Charlene. "The Impact of Globalization on Cultural Identity." International Journal of Philosophy 3, no. 4 (2024): 58–72. http://dx.doi.org/10.47941/ijp.2097.

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Purpose: The general objective of the study was to investigate the impact of globalization on cultural identity. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to the impact of globalization on cultural identity. Preliminary empirical review revealed that globalization had a profound impact on cultural identity, reshaping perceptions and facilitating cultural exchange, which enriched local cultures but also challenged traditional norms. This led to the emergence of hybrid cultural forms, blending local and global elements, while also posing threats of cultural homogenization and the erosion of unique identities due to the dominance of global media and consumer culture. Efforts to preserve local traditions and promote cultural resilience were deemed crucial, including the adoption of supportive cultural policies and educational programs that emphasized cultural diversity and heritage. Unique Contribution to Theory, Practice and Policy: The Cultural Hybridization Theory, Cultural Homogenization Theory and World-System Theory may be used to anchor future studies on globalization and cultural identity. The study on the impact of globalization on cultural identity recommended advancing theoretical frameworks to better understand cultural interactions, implementing cultural education and awareness programs, and developing policies to protect and promote cultural diversity. It highlighted the need for legal protections for cultural rights, community engagement in cultural initiatives, and continuous research and monitoring of globalization’s effects on cultural identity. These recommendations aimed to enhance cultural preservation, support cultural expression, and ensure the resilience and sustainability of diverse cultural identities in a globalized world.
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Xu, Fangyi. "Sisters Who Make Waves and Contemporary Female Identity." International Journal of Social Science Studies 9, no. 3 (2021): 51. http://dx.doi.org/10.11114/ijsss.v9i3.5211.

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The online variety show Sisters Who Make Waves has rapidly become highly popular and is one of many online shows dominated by young idols creating a group portrait of many successful sister identities. Various film and television dramas such as Nothing But Thirty and To Dear Myself have also depicted middle-aged and adult women. From the feminist perspective, mature and independent female images are a new feature of these online film and television shows. We found that women who participate in literary and creative activities are increasingly speaking in their own voices, that the sisters’ independent images have important cultural symbolic significance, and that these new images form an imagined community among the audience. However, we must be vigilant about the impact of new media’s commercialization on new women’s images.
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Narasrey Merinda, Zainal Abidin, and Maulana Rifai. "Identitas Budaya pada Pemain Game Online ”Sky Children of the Light”: Pendekatan Etnografi Virtual." Da'watuna: Journal of Communication and Islamic Broadcasting 4, no. 2 (2024): 920–27. http://dx.doi.org/10.47467/dawatuna.v4i2.1573.

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Online Game: Sky Children of The Light is an adventure game that allows each player to meet others with different cultural backgrounds and languages without the need to enter a specific server. This game is developed by the company ThatGameCompany. The objective of this research is to understand how "Cultural Identity in the Interaction of Players in the Online Game Sky Children of The Light." This research uses a qualitative method and a virtual ethnography approach. The research process involves techniques such as interviews, observations, and the analysis of necessary data. The theoretical foundation for this research is the social identity theory by Henri Tajfel. The results of this research show that cultural identity in the game Sky is highly diverse due to players with various cultural backgrounds. These differences often lead to intercultural conflicts within the game.
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Randrianasolo, Arilova, Alexey Semenov, Mark Arnold, and Kristy Reynolds. "A model of cultural intelligence and global identity." Journal of Consumer Marketing 37, no. 7 (2020): 821–32. http://dx.doi.org/10.1108/jcm-05-2019-3244.

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Purpose This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing. Design/methodology/approach Online surveys are used to collect data from the USA with a snowball sampling technique and from the UK with panel data. A structural equation model (SEM) is estimated in analysis of moment structures 25 and Hayes bootstrap mediation tests are used to test the hypotheses. Findings The SEM results show that global identity influences motivational CQ, motivational CQ influences cognitive, metacognitive and behavioral CQ and cognitive and behavioral CQ influence consumer willingness to buy foreign products. Results from Hayes Bootstrap mediation tests show that motivational CQ mediates the relationships between global identity and the other three CQ dimensions. Practical implications The findings imply that firms can gauge and enhance consumer CQ levels by investigating or influencing levels of global identity; managers can influence or gauge consumer metacognitive, cognitive and behavioral CQ through motivational CQ; and managers can target consumers with high cognitive and behavioral CQ levels when marketing foreign products. Originality/value This paper not only provides a deeper understanding of the relationships between global identity and cultural intelligence but also incorporates CQ in a consumer context. Previous research has only discussed CQ in the context of managers.
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Zhao, Han, and Jasni Dolah. "Implicit Factors Affecting the Marketing of Chinese Animated Films: Perspectives from Industry Specialists." PaperASIA 41, no. 2b (2025): 1–13. https://doi.org/10.59953/paperasia.v41i2b.412.

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This study aims to examine and identify the implicit factors influencing the marketing of Chinese animated films and to investigate their impact. This study employed semi-structured interviews to select 18 experienced professionals from the Chinese animated film industry for the research objective. Eight themes emerged from the data analysis, which integrated inductive thematic analysis and grounded theory: Audience Antagonism, Online Nationalism, Nationalistic self-aggrandizement, National Economic Decline, Narrative Strategy, Cultural Identity, Cultural Censorship, and Official Discourse Guidance. The findings indicate that Official Discourse Guidance and National Economic Decline exacerbate the negative impacts of Online Nationalism, leading to increased hostility among the audience. The marketing of Chinese animated films may gain from the Nationalistic self-aggrandizement stemming from Online Nationalism; however, this trend requires cautious management. Cultural Censorship restricts the diversity of Narrative Strategy, jeopardizing the marketing of Chinese animated films. Cultural Identity is a vital element in improving the marketing of Chinese animated films, attainable through the refinement of Narrative Strategy. This study provides new insights and recommendations for further research by analyzing concealed influences from a macro perspective of the political, cultural, and economic landscape. Comprehending these factors in the swiftly changing market landscape is particularly essential for addressing the developmental requirements of the industry.
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Hides, Shaun. "The Ideology of Performative Pedagogies: A Cultural Symptomology." E-Learning and Digital Media 2, no. 4 (2005): 327–40. http://dx.doi.org/10.2304/elea.2005.2.4.327.

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This article examines the interplay of power, identity and culture within online learning in higher education. Specifically it addresses the relation between online learning, or e-learning, and the apparent disappearance of ideology within postmodernity, in the context of teaching highly diverse cohorts of students. This conjunction is theorised through Slavoj Žižek's 1990s critique of multiculturalism and ideas of the symptom and interpassivity. The engagement with the ‘cultural difference’ of ‘international students’ problematises one current orthodoxy of online learning, enabling the re-conceptualisation of the ideological confrontation in this context as one between perfomativity-informationalisation and friction, difference and cultural engagement.
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Ferreiro Rosende, Erica. "Museum brand identity model approach: An online Delphi Study." methaodos revista de ciencias sociales 10, no. 2 (2022): 160–76. http://dx.doi.org/10.17502/mrcs.v10i2.544.

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Museum brand management is a practice increasingly used in the museum sector, at least at a primary level. The scarce academic literature on the subject has created the opportunity to approach museum brand management from a deeper perspective, including its brand identity. For this purpose, an online Delphi study consisting of three rounds of questions was developed. A total of 12 experts, from the public and private sector, as well as academia, participated in the process, which was carried out between 2019 and 2021. The main objective was to identify a brand identity model for museums and its adaptability to the post-COVID era from a theoretical point of view. The main dimensions that compose the agreed model are: the product, the person, the symbol, the organisation, the territory and the digital sphere. According to the experts, this model is versatile enough to be adapted to all museums, regardless of their type and size/structure. This study provides a theoretical validation of a brand identity model, and it also demonstrates a growing focus on marketing and brand management by experts and academics.
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Yichen Li. "Mediating Cultural Exchange and Social Identity: Examining the Media’s Role in Macau’s Dynamic Cross-Cultural Context." Power System Technology 49, no. 1 (2025): 1071–96. https://doi.org/10.52783/pst.1652.

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This study examines Macau, a distinctive postcolonial and multicultural city, to explore the influential role of media in constructing social identity. Drawing on Social Identity Theory and Constructivist Theory, the analysis investigates how both mainstream and digital media mediate residents’ perceptions of their Sino-Portuguese heritage alongside contemporary global developments. Employing qualitative content analysis, in-depth interviews, and optional surveys, the research identifies generational distinctions, linguistic practices, and digital engagement as pivotal factors in shaping Macau’s cultural hybridity. Findings reveal that older residents often emphasize historical continuity and rely on traditional outlets, whereas younger demographics gravitate toward online platforms, fostering dynamic identity discourses that balance heritage preservation with cosmopolitan aspirations. This interplay underscores the need for inclusive, multilingual coverage and cross-cultural programming, as well as the importance of digital literacy initiatives to mitigate ideological fragmentation. Policy recommendations highlight the value of bridging cultural divides by integrating local traditions with global influences, ensuring that media narratives sustain a cohesive community rather than exacerbate divisions. The study contributes to broader discussions of how media channels negotiate identity in postcolonial contexts and offers practical insights for policymakers and media practitioners seeking to preserve Macau’s richly layered heritage amid evolving social transformations.
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Chhetri, Rajani K., and Fr (Dr) George Plathottam. "Digital Boundaries and Imaginaries of Khasi Ethnic Identity in Social Media." International Journal of Qualitative Research 1, no. 2 (2021): 140–49. http://dx.doi.org/10.47540/ijqr.v1i2.371.

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Identity is an integral aspect of human cognition and a composite of varied elements and subjectivities; it is fluidic and contextual. Identity discourses have dominated the socio-cultural and political milieu of Northeast India. A range of scholarship emanating from both within the Northeast region and outside has explored several identity dimensions. As the social media site Facebook allows for the formation of different kinds of interactional groups, this study explored a closed private Facebook group of twenty-five thousand members belonging exclusively to the Khasi ethnic community to understand the phenomenon of ascribing Khasi social identity among members in the online group. The study adopts Tajfel’s Social Identity framework and engages in a netnographic study on an online group. The study’s findings reveal a range of key symbolic manifestations in the co- constructions of Khasi identity in the online space. The study also discovers unique possibilities and affordances proliferated by social media in building collectivities, strengthening ethnic ties, and belongingness in the online space.
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Laguía, Ana, Juan Antonio Moriano, Fernando Molero, Cristina García-Ael, and Rolf Van Dick. "Identity Leadership and Work Engagement in Spain: A Cross-Cultural Adaptation of the Identity Leadership Inventory." Universitas Psychologica 20 (December 15, 2021): 1–13. http://dx.doi.org/10.11144/javeriana.upsy20.ilwe.

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This paper reports the adaptation and validation of the Identity Leadership Inventory (ILI) in a Spanish organizational context. In addition, this study empirically explores the positive relationship between identity leadership and followers’ work engagement as mediated by positive and negative job-related affect. A total of 854 employees from different organizations (53.6% female, 46.4% male; M = 40.7 years, SD = 11.5, 19-74) completed an online questionnaire. Descriptive analyses, as well as confirmatory factor analyses, were conducted. According to our results, the Spanish version of the ILI had adequate psychometric properties. The four dimensions obtained in other countries (i.e., identity prototypicality, identity advancement, identity entrepreneurship, and identity impresarioship) were replicated in our sample. Moreover, we found that only identity entrepreneurship significantly related to followers’ positive and negative affect at work, which in turn, related to reported work engagement. We conclude that the Spanish version of the ILI adequately measures identity leadership in organizations. Future studies can build on this instrument to assess and foster identity leadership among supervisors.
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Trufanova, Elena O., and Shirin Dj Khan. "Transformations of Cultural Identity in the Digital World." Voprosy Filosofii, no. 12 (2022): 84–94. http://dx.doi.org/10.21146/0042-8744-2022-12-84-94.

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The article considers the existing definitions of cultural identity and shows that the problem of cultural identity is primarily the problem of the demarcation of “own” and “alien” in culture, the solution of which depends not only on the definition of one’s cultural identity, but also one’s attitude to other cul­tures and their representatives. The authors analyze the possibility of solving a few problems of cultural identity with the help of cultural neuroscience, they demonstrate the shortcomings of this approach which do not allow any signifi­cant conclusions to be drawn on its basis, and show that the problem of modern crises and transformations of cultural identity will continue to be approached in the near future from the perspective of socio-cultural research and in direct so­cial practice. They also demonstrate that new challenges to cultural identity are associated with the confrontation of globalism and glocalism, and show that both vectors of social development are intensified thanks to digital technologies that make possible permanent contacts of different cultures on a previously inaccessi­ble scale. The unpreparedness of the digital communications user to meet with an “alien” is a source of cultural shock, it increases the risk of conflicts that can go beyond online communications. Digital communications make it possible for migrants to maintain constant contact with their “own” culture while being in an “alien” cultural space, which complicates their adaptation to a new place and leads to “ghettoization”. The authors show that the solution of potential in­tercultural conflicts can be implemented with the help of carriers of transcultural identities, the identities of people who are “at the crossroads” of cultures.
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Yılmaz, Cüneyt. "Social and Political Effects of Digital Transformation." Current Science Georgia 5, no. 6-06,2024 (2024): 1–25. https://doi.org/10.5281/zenodo.15283256.

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This article explores the development of cultural identities on digital platforms and the influence of these identities on political and social interactions. This analysis centers on the impact of digital revolution on cultural diversity and the creation of online identity politics. Online platforms enable individuals to express and reinforce their cultural identities, but they can also facilitate cultural conflicts. The article examines the political and social consequences of the development of cultural identities onthe internet and explores topics such as safeguarding or stifling diversity. Hence, comprehending the impacts of digital transformation on cultural identities is a substantial challenge and potential for political decision-makers. This article seeks to enhance comprehension of cultural identities and politics on online platforms within political and social contexts.
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Allabay, Arziev, Seypullayev Jumabek, Nasirov Purxan, and Geldibayev Begench. "Online Platform of Mathematical Terms in Karakalpak Language." International Journal of Advanced Science Computing and Engineering 6, no. 2 (2024): 70–73. http://dx.doi.org/10.62527/ijasce.6.2.205.

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The paper is devoted to the creation of an online platform of mathematical terms in Karakalpak language and its importance for education, cultural heritage and development of scientific research in Karakalpakstan. The platform provides access to a rich base of mathematical terminology in the native language, which facilitates the learning and teaching of mathematics for Karakalpak students and teachers. It contributes to the preservation of cultural values, enriches linguistic resources and stimulates scientific cooperation in the field of mathematics. The creation of this platform emphasizes the importance of linguistic diversity and cultural identity in the context of scientific and educational progress.
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Arziev, Allabay, Jumabek Seypullayev, and Begench Geldibayev. "Online Platform of Mathematical Terms in Karakalpak Language." International Journal of Advanced Science Computing and Engineering 5, no. 3 (2023): 233–38. http://dx.doi.org/10.62527/ijasce.5.3.162.

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The paper is devoted to the creation of an online platform of mathematical terms in Karakalpak language and its importance for education, cultural heritage and development of scientific research in Karakalpakstan. The platform provides access to a rich base of mathematical terminology in the native language, which facilitates the learning and teaching of mathematics for Karakalpak students and teachers. It contributes to the preservation of cultural values, enriches linguistic resources and stimulates scientific cooperation in the field of mathematics. The creation of this platform emphasizes the importance of linguistic diversity and cultural identity in the context of scientific and educational progress.
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Wong, Shuk-fan Fanny, and Wai-sum Amy Lee. "The Three Epochs of Hong Kong Lolita Subculture: Cultural Hybridization and Identity Construction." IAFOR Journal of Cultural Studies 6, no. 1 (2021): 87–105. http://dx.doi.org/10.22492/ijcs.6.1.05.

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Lolita is identified as a female oriented subculture phenomenon which came about in the 1990s in Harajuku, Japan. Youths in Hong Kong, because culturally and geographically in close proximity to Japan, will usually adapt their neighboring city Tokyo’s cultural movements. This paper explores the development, meaning, significance of Lolita phenomena in Hong Kong from the postmodern historical and socio-cultural points of view. By assembling and examining the ethnographic data from face-to-face interviewees and materials from online resources between 2014 and 2017, we reviewed and proposed that there are three major epochs of Lolita subculture development in Hong Kong. The study concludes that the changes in online practices over the past two decades lead to the transformation of Lolita identity within the group. It also indicates that the development of Hong Kong Lolita subculture shows a positive impact of cultural hybridization. Moreover, through the active practice on virtual platforms, the group creates an imagined community for the participants to share their beliefs and dreams freely.
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