Journal articles: 'Online customization'

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Baranauskas, Gedas. "Digitalization Impact on Transformations of Mass Customization Concept: Conceptual Modelling of Online Customization Frameworks." Marketing and Management of Innovations, no. 3 (2020): 120–32. http://dx.doi.org/10.21272/mmi.2020.3-09.

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This paper summarizes the main theoretical points within the scientific discussion on the issue of digitalization in Mass Customization concept and online Mass Customization frameworks. Origins of a stand-alone Mass Customization concept drawback to the second half of the 1990s, but major theoretical content changes and development have been identified in the last 2 decades. An intensive application of combined technology and management solutions, digital society and business transformations in the past decade has shifted the orientation of the concept to intangible products management, customer involvement and mutual value creation via frameworks in the online environment. The main purpose of the research is to reveal and present the role and impact of the digitalization sub-domain to the Mass Customization concept, its transition to the e-concept version and modelling of new combined online customization frameworks. The decision relevance of this scientific problem is multiple issues in transitions of practical organizations to the modern and mixed technological-management approach-based Mass Customization version as well as application limitations of existing online customization frameworks. The analysis of the research topic is carried out in the logical sequence. Firstly, the author presented the influence of the digitalization sub-domain to theoretical transformations of traditional Mass Customization concept. Then, a case study of the organizational transition to electronic Mass Customization and Personalization and online customization frameworks was conducted. Methodological tools and research methods used in the paper have been integrative literature review and narrative synthesis of qualitative findings of 53 articles, and a simplified Robinson conceptual modelling framework together with a c-tuple method for the simulation of new combined online customization frameworks. The research empirically confirms and theoretically proves that within last decade both practical and academic attention to sustainable and agile development of new, fully digital customized products and personalized services as well as flexible online customization frameworks and solutions significantly have increased. Furthermore, here the extent by 6 new online customization frameworks is offered next to 3 standard theoretical online customization frameworks, which became difficult to apply in the environment and preferences of modern e-business organizations and digital end-users. The results of the research can be useful for continuous scientific researches to test and validate 6 new online customization frameworks in a feedback loop part and evaluate the influence of these frameworks to a digital end-user behaviour, their role in frameworks and attitude aspects. Keywords customization, digital, online frameworks, personalization, standardization

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Sankaran, Siva, and Kris Sankaran. "Improving Online Course Performance Through Customization." International Journal of Business Analytics 3, no. 4 (October 2016): 1–20. http://dx.doi.org/10.4018/ijban.2016100101.

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The number of educational courses offered online is growing, with students often having no choice for alternative formats. However, personal characteristics may affect online academic performance. In this study, the authors apply two business analytics methods - multiple linear/polynomial regression and generalized additive modeling (GAM) - to predict online student performance based on six personal characteristics. These characteristics are: communication aptitude, desire to learn, escapism, hours studied, gender, and English as a Second Language. Survey data from 168 students were partitioned into training/validation sets and the best fit models from the training data were tested on the validation data. While the regression method outdid the GAM at predicting student performance overall, the GAM explained the performance behavior better over various predictor intervals using natural splines. The study confirms the usefulness of business analytics methods and presents implications for college administrators and faculty to optimize individual student online learning.

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Cho, Hira, and Yun Wang. "Cultural comparison for the acceptance of online apparel customization." Journal of Consumer Marketing 27, no. 6 (September 14, 2010): 550–57. http://dx.doi.org/10.1108/07363761011078299.

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PurposeThe aim of this paper is to examine two culturally different countries regarding the acceptance of online customization of an apparel product.Design/methodology/approachBased on previous literature, this study established hypotheses to compare US and Taiwan college students for their acceptance of online apparel customization. Hypotheses were tested by employing multigroup structural equation modeling (MSEM).FindingsThe results identified similarities and differences between US and Taiwanese respondents in the acceptance of online apparel customization.Research limitations/implicationsThis research added knowledge to the existing literature of consumer adoption of new technology as shopping media.Practical implicationsThe paper provides insightful marketing implications for introducing online apparel customization in different cultures.Originality/valueThis is the first study to compare two extremely different cultures for the adoption of online apparel customization.

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Pang, Ru Ying, Da Cheng Liu, and Qiang Li. "Online Due Date Strategy on Mass Customization." Advanced Materials Research 201-203 (February 2011): 1135–40. http://dx.doi.org/10.4028/www.scientific.net/amr.201-203.1135.

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In order to make response rapidly for customization demand and reduce the cost, this paper studied the due date strategies between MTS stage and MTO stage of mass customization supply chain. We consider the sequencing and due date of a series of orders that arrive at MTO stage over time. Using of queuing theory, the paper puts forward SPTA-DE algorithm which is the on-line heuristic algorithm of orders scheduling and due date quotation. And, the paper make comparative analyses on the due date and cost for the SPTA- DE heuristic algorithm and FCFS algorithm under the various control parameters, and draws constructive conclusions.

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Hsu, Huei-Chen. "Implication Customization Strategies for Online Customized Product." Advanced Science Letters 19, no. 9 (September 1, 2013): 2719–23. http://dx.doi.org/10.1166/asl.2013.4973.

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Cho, Hira, and Susan S. Fiorito. "Acceptance of online customization for apparel shopping." International Journal of Retail & Distribution Management 37, no. 5 (April 24, 2009): 389–407. http://dx.doi.org/10.1108/09590550910954892.

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Aichner, Thomas, and Paolo Coletti. "Customers’ online shopping preferences in mass customization." Journal of Direct, Data and Digital Marketing Practice 15, no. 1 (July 2013): 20–35. http://dx.doi.org/10.1057/dddmp.2013.34.

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Lee, Hyun-Hwa, and Heekang Moon. "Perceived Risk of Online Apparel Mass Customization." Clothing and Textiles Research Journal 33, no. 2 (February 3, 2015): 115–28. http://dx.doi.org/10.1177/0887302x15569345.

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Teng, Ching-I. "Customization, immersion satisfaction, and online gamer loyalty." Computers in Human Behavior 26, no. 6 (November 2010): 1547–54. http://dx.doi.org/10.1016/j.chb.2010.05.029.

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Liao, Gen-Yih, T. C. E. Cheng, and Ching-I. Teng. "How do avatar attractiveness and customization impact online gamers’ flow and loyalty?" Internet Research 29, no. 2 (April 1, 2019): 349–66. http://dx.doi.org/10.1108/intr-11-2017-0463.

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Purpose Avatars are known to be influential in gaming communication. However, little is known about how avatar attractiveness and customization impact online gamers’ flow, i.e., the experience of total concentration with intrinsic enjoyment and loyalty. Grounded in social identity and flow theories, the purpose of this paper is to construct a model to explain how avatar attractiveness and customization can impact online gamers’ flow and loyalty. Design/methodology/approach The responses of 1,944 online gamers are collected. Structural equation modeling is used for analyses. Findings The analytical results indicate that avatar attractiveness and customization are positively related to avatar identification, which is positively related to flow, and then to online gamer loyalty. In addition, avatar identification and flow are important process variables in the above relations. Originality/value This study is novel in being the first attempt to apply social identity and flow theories to explain how avatar attractiveness and customization contribute to online gamers’ flow and loyalty.

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Tikhonova, Valentina Lvovna. "Specificity of online game industry development." Vestnik of Astrakhan State Technical University 2020, no. 1 (May 15, 2020): 76–80. http://dx.doi.org/10.24143/1812-9498-2020-1-76-80.

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The article is devoted to identifying the specifics and main reasons for the development of the multiplayer gaming industry. The main factors in its development were not only the improvement of Internet technologies and software, but the great demand of players to expand opportunities for self-presentation, passive entertainment and gaining income in the game space. As a result, there appeared the special virtual trading platforms allowing the player to carry out additional customization of the game character for real money. The customization gives the character special unique characteristics distinguishing him from many others. Each game genre has certain capabilities and functionality for the self-presentation of players through customization of the game character. The desire of players to gain success in a virtual environment has led to the development of the phenomenon called e-sports which is based on holding cyber tournaments in halls with special equipment, visual venues and commentators. The demand for the expansion of the entertainment base has led to the emergence of streaming which is the ability to passively monitor the gameplay broadcasting in the Internet in real time. To attract viewers, and, accordingly, sponsors, broadcasts are accompanied by original jokes and comments, therefore streaming often resembles a television entertainment show.

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van Doorn, Jenny, and Janny C. Hoekstra. "Customization of online advertising: The role of intrusiveness." Marketing Letters 24, no. 4 (January 8, 2013): 339–51. http://dx.doi.org/10.1007/s11002-012-9222-1.

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Jiang, Pingjun, Siva K. Balasubramanian, and Zarrel V. Lambert. "Responses to customized products: the consumers’ behavioral intentions." Journal of Services Marketing 29, no. 4 (July 13, 2015): 314–26. http://dx.doi.org/10.1108/jsm-01-2014-0019.

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Purpose – The purpose of this paper is to make contributions toward new knowledge and understanding of how marketers can provide effective online customization experiences for customers. The practicality of online mass customization has received much attention as consumers perceive more value from customized products than from their standardized counterparts. Little research has been done to understand consumers’ behavioral intentions in response to these value additions. This study incorporates product information framing in developing and empirically testing a model of the relationship between online customization and price sensitivity, endowment addition and expected likelihood of product return. Design/methodology/approach – The relationship among the constructs specified in the model was tested using multiple group structural equation modeling analysis. Findings – The findings indicate that consumers perceived knowledge gain via customization process influences the utilitarian value, which directly impacts levels of likelihood of product return and price sensitivity. The process value, on the hedonic side, influences more on the endowment addition. Endowment addition is found to mediate the relationship between the hedonic benefits and the two utilitarian outcome variables: price sensitivity and likelihood of product return. Originality/value – Understanding the consequences of customization is particularly crucial for marketers. This research is the first to expand and further our knowledge of customization, particularly in relation to its outcomes of customers’ behavioral intentions.

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Mothersbaugh, David L., William K. Foxx, Sharon E. Beatty, and Sijun Wang. "Disclosure Antecedents in an Online Service Context." Journal of Service Research 15, no. 1 (December 20, 2011): 76–98. http://dx.doi.org/10.1177/1094670511424924.

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The authors propose and find that the mixed results of prior research regarding disclosure antecedents are due in part to a failure to account for information sensitivity. Using prospect theory to examine willingness to disclose in an online service context, the authors propose and find that greater sensitivity of information requested produces weaker effects of customization benefits but stronger effects of information control and online privacy concern. The authors also find that customization benefits can overcome the negative effects of sensitive information requests when concern is lower or control is higher, and that perceived risk and firm trust are mechanisms through which disclosure antecedents operate. For theory, this research suggests that online disclosure models need to include sensitivity of information as a moderator. Moreover, the privacy paradox (consumers voice concerns but still disclose) may result from a failure to account for information sensitivity, since the authors find no effect of privacy concern on overall disclosure but find the predicted negative effect for higher sensitive information. For practice, our research suggests actionable strategies to aid online marketers in matching information requests with the needs and concerns of consumers by providing greater control and customization, enhancing firm trust, and adapting information requests to the situation.

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Turkay, Selen, and Charles K. Kinzer. "The Effects of Avatar-Based Customization on Player Identification." International Journal of Gaming and Computer-Mediated Simulations 6, no. 1 (January 2014): 1–25. http://dx.doi.org/10.4018/ijgcms.2014010101.

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Games allow players to perceive themselves in alternate ways in imagined worlds. Player identification is one of the outcomes of gameplay experiences in these worlds and has been shown to affect enjoyment and reduce self-discrepancy. Avatar-based customization has potential to impact player identification by shaping the relationship between the player and the character. This mixed method study aims to fill the gap in the identification literature by examining the effects of avatar-based customization on players' identification with and empathy towards their characters in a massively multiplayer online game, Lord of the Rings Online (LotRO). Participants (N = 66) played LotRO either in customization or in no-customization groups for about ten hours in four sessions over two weeks in a controlled lab setting. Data were collected through interviews, surveys and observations. Results showed both time and avatar-based customization positively impacted players' identification with their avatars. Self-Determination Theory is used to interpret results.

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ÖZBEK, AHMET. "Online customized T-shirt design and evaluation of online websites for customization." Industria Textila 71, no. 04 (August 31, 2020): 371–79. http://dx.doi.org/10.35530/it.071.04.1674.

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Customized clothing manufacturing is a clothing manufacturing method realized and performed in collaboration between the manufacturer and the customer. In this manufacturing method, the customer is offered a basic piece of clothing and various options (fabric, model, color, style, accessories, printing on clothing, etc.) so that the customer can modify the clothing and design the most suitable garment. Thanks to this manufacturing method, the customer has the opportunity to purchase the most appropriate personalized clothing while, at the same time, the manufacturer achieves a high profit margin by making a customized product. Customized clothing production is an important method in the industry because it increases both the profit margin of the enterprises and the level of customer satisfaction. Although it is not yet a very common method, it is expected that it will become widespread in the future with technological developments. Within the framework of this study, we focused on online customized T-shirt manufacturing. The study was carried out in three stages. In the first stage, the design options that young consumers prefer and/or need for online customized T-shirt design were determined. In the second stage, websites that perform the manufacturing of customized T-shirt that are available online in Turkey were determined. In the third stage, online T-shirt design options determined in the first stage were presented to the customers by the websites determined during the second stage. According to the assessment, customized T-shirt design websites active in Turkey were found to be adequate in terms of the “design with respect to body sizes” option. In addition, some design options that online personalized T-shirt design websites intend to offer change according to the gender and education of young consumers.

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Zhang, Rong, Jiatong Li, Zongsheng Huang, and Bin Liu. "Return Strategies and Online Product Customization in a Dual-Channel Supply Chain." Sustainability 11, no. 12 (June 25, 2019): 3482. http://dx.doi.org/10.3390/su11123482.

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This paper investigates in a dual-channel supply chain which return strategy is better for the manufacturer that considers the consumers’ utility. We find that a manufacturer prefers offering a Money-Back Guarantee (MBG) as long as the net salvage value of the returned product is positive in a channel. However, the return strategy of the retailer is more affected by the return policy of another channel than the net salvage value. In order to reduce online returns, we propose the online product customization channel, and then, we examine the choice of return policy and the manufacturer’s channel selection. We show that the demand and profit of the manufacturer will increase to a certain extent when opening an online customization channel. However, compared to the case where both channels provide an MBG, the implementation of online customization may hurt the manufacturer’s profits with the increase in consumer satisfaction in indirect channels.

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Park, Minjung, and Jungmin Yoo. "E-mass customization: Effects of self-congruity and functional congruity on consumer responses." Social Behavior and Personality: an international journal 44, no. 8 (September 15, 2016): 1379–94. http://dx.doi.org/10.2224/sbp.2016.44.8.1379.

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Following the increasing popularity of mass customization in the online retailing environment, we investigated the effects of self-congruity and functional congruity on consumer responses. Female online shoppers (N = 303) in South Korea participated in an online survey. The results showed that the match between ideal self-concept and the customized product was a strong determinant of emotional product attachment. Functional congruity influenced emotional product attachment and perceived quality, which, in turn, influenced behavioral intentions. We also observed a moderating role of self-monitoring, such that, for high self-monitors ideal congruity influenced emotional product attachment, whereas for low self-monitors functional congruity influenced emotional product attachment and perceived quality. Thus, we provided both empirical support for the effects of ideal congruity and functional congruity on consumer responses in an online mass customization context, and a new perspective for those seeking to enhance the effectiveness of mass customization.

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Son, Souk woo, and Woo Jin Chung. "Development of Usability Evaluation Method For Online Product Customization." Design Convergence Study 72 (October 31, 2018): 93–111. http://dx.doi.org/10.31678/sdc.72.7.

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Hong Lu and A. Forin. "Automatic Processor Customization for Zero-Overhead Online Software Verification." IEEE Transactions on Very Large Scale Integration (VLSI) Systems 16, no. 10 (October 2008): 1346–57. http://dx.doi.org/10.1109/tvlsi.2008.2002047.

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Li, Gang, Fengfeng Huang, T. C. Edwin Cheng, and Ping Ji. "Competition Between Manufacturer's Online Customization Channel and Conventional Retailer." IEEE Transactions on Engineering Management 62, no. 2 (May 2015): 150–57. http://dx.doi.org/10.1109/tem.2015.2406913.

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Li, Pei, Chunmao Wu, and Charles Spence. "Multisensory perception and positive emotion: Exploratory study on mixed item set for apparel e-customization." Textile Research Journal 90, no. 17-18 (March 4, 2020): 2046–57. http://dx.doi.org/10.1177/0040517520909359.

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With the rapid development of digital technology, many consumers increasingly prefer to buy their clothes online. In order to improve the quality of online services and enrich the consumer experience of apparel e-customization, this paper develops item scales that measure positive emotion, visual perception, and haptic perception. It also evaluates the relationships between the item scales, attitude, and intention. It is an exploratory study on consumers’ multisensory perception and positive emotion mixed item scale (MPPEMIS), collected by experts. Supported by factor analysis and correlation analysis, both laboratory and online studies were conducted to test the reliability and validity between item scales, attitude, and intention. Visual factors (e.g., transparency, brightness, dimness), haptic factors (e.g., comfort, coarseness, softness), and positive emotion (e.g., excitement, attractive, pleasantness) are proved in the MPPEMIS, which positively correlates with the factors of attitude and intention in apparel e-customization. As such, the MPPEMIS may help to assist brand managers, marketers, and retailers by recommending easily understood information and providing item scales for apparel e-customization that can also be adopted in online service strategies and system modularization.

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Baranauskas, Gedas, and Agota Giedrė Raišienė. "Expert-based evaluation of digitalization and mass customization in the Baltic non-life insurance online platforms." Journal of Eastern European and Central Asian Research (JEECAR) 8, no. 2 (June 13, 2021): 184–201. http://dx.doi.org/10.15549/jeecar.v8i2.644.

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The expansion of online distribution platforms illustrates how non-life insurance companies are shifting to digital and customized personal line insurance products. This research extends previous investigations on digital insurance transformations and customization trends in the European and Baltic markets. Expert-based evidence on predominant as-is features in existing non-life insurance online platforms and evaluation on a practical spread of 3 capabilities of the Mass Customization concept are key research outcomes. Results reveal that neither the Mass Customization concept and its capabilities nor combinations with digital and personalization solutions are sufficiently widespread. Results of the digitalization evaluation indicate that the level in the Baltic non-life insurance sector is between Satisfied and Rather Good and is equal to the level of service provider’s preparation for digital solutions. However, it is behind the actual needs of end-users. Findings show that standardization is a predominant as-is feature in the Baltic non-life insurance online platforms.

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Hu, Yiyang, and Yixuan Li. "The Influence of Framing Effects on Consumer Decision-Making on Online Platforms." Business and Management Research 8, no. 1 (March 13, 2019): 30. http://dx.doi.org/10.5430/bmr.v8n1p30.

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Focusing on online electronics sales and online travel service customization, the present research employed two experiments to examine the framing effects on consumer decision making in the context of internet marketing. Study1 showed that combined (vs. partitioned) pricing strategy can promote consumers’ purchase intention on e-commerce platforms. Study 2 demonstrated that downgrade (vs. upgrade) framing approach can lead to higher total sum price and less change on the default package in travel package customization settings. The results have significantly implications for marketing management in the context of internet marketing.

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Mutuku, Morrisson, Stephen Muathe, and Rosemary James. "Effect of E-customization Capability on Financial Performance of Commercial Banks in Kenya." International Journal of Finance & Banking Studies (2147-4486) 8, no. 1 (July 3, 2019): 10–20. http://dx.doi.org/10.20525/ijfbs.v8.i1.298.

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Financial performance of a commercial banks driven by a number of capabilities drawn from either the internal or the external environment. The Kenyan Government and commercial banks in particular have invested in e-commerce solution. Despite these invetments over the years, the impact is yet to be felt. The empirical literure reveals that there is a link between commercial banks e-commerce custiomization capability and financial peroformance.The study empirically analyzed the effect of e- commerce customization capability on financial performance of commercial banks in Kenya. E-commerce customization capability measured using online registration,online recommendation and realtime support while financial performance was measured using Return on Assets (ROA). The study was anchored on the Resource-Based View Theory. The study used explanatory design. A census of 43 commercial banks was taken; data for performance was extracted from audited banks statements for financial year 2016/2017. Data for e-commerce customization capability was collected from commercial banks websites. Data for financial performance was extracted from audited financial ststements of commercial banks. Data analysis was done using descriptive and inferential statistics. The study findings indicated that e-commerce customization capability had a significant effect on financial performance of commercial banks in Kenya. The study concluded that e-commerce customization capability significantly affected financial performance of commercial banks in Kneya. The study recommends that the management of commercial banks in Kenya should invest more in customization capability to improve their performance.

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Stefany, Sisca, and Harisno. "The Role of Motivation on Purchase Intention of Online Games and Virtual Goods Provided by Online Game Provider." Advanced Science Letters 21, no. 4 (April 1, 2015): 605–11. http://dx.doi.org/10.1166/asl.2015.5963.

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The development of online games is growing, so many companies try to create new games. To develop competitiveness, it takes an extra service to its customers. Before providing services, the provider of online games should know what players’ motivation to buy online games and virtual goods. This action is very useful to increase the provider’s competitiveness. The research was conducted with the case of online games where the respondents were located in Jakarta region and their age levels were between 15–24 years. There were 186 respondents of which 30 respondents were as to pilot test and 156 respondents for the actual test. Data processing used the Structure Equation Model (SEM) measurement variables which consist of effort expectancy, performance expectancy, perceived value, enjoyment story, enjoyment length, graphic enjoyment, enjoyment control, customization, purchase intention, and actual purchase behavior. The results show that the motivational factors influencing purchase intentions are perceived value, enjoyment story, length enjoyment, enjoyment control, and customization, while significant effect is indicated on purchase intention and actual purchase behavior.

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Stefany, Sisca. "THE EFFECT OF MOTIVATION ON PURCHASING INTENTION OF ONLINE GAMES AND VIRTUAL ITEMS PROVIDED BY ONLINE GAME PROVIDER." CommIT (Communication and Information Technology) Journal 8, no. 1 (May 30, 2014): 22. http://dx.doi.org/10.21512/commit.v8i1.592.

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The development of online games is so high that leads many companies to compose games. To increase competitiveness, extra service is needed for the customers. Before giving service, online games provider has to know what factor that motivates player to buy online games and virtual items that are presented in order to increase competitiveness. The research is done by using case of online games perfect world, where the area of respondents is Jakarta and the age ranges between 15 to 24. This research involves survey for 186 respondents in which 30 respondents are for pilot test while 156 are for actual test. The data processing is used SEM which the measurement variables consist of effort expectancy, performance expectancy, perceived value, enjoyment story, enjoyment length, enjoyment graphic, enjoyment control, customization, purchase intention and actual purchase behavior. The result of research shows that motivation factor that has high effect to purchase intention is perceived value, enjoyment story, enjoyment length, enjoyment control and customization. While, purchase intention affects actual purchase behavior significantly

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Ji, Yong, and Gaoming Jiang. "Garment customization big data–processing and analysis in optimization design." Journal of Engineered Fibers and Fabrics 15 (January 2020): 155892502092540. http://dx.doi.org/10.1177/1558925020925405.

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In order to adapt to the expansion and transformation of the garment customization, big data is increasingly used in the online customization process. The aim of our research was to propose a method of tailoring clothing throughout the early stages of personal design and product development. This approach improves the understanding of garment fitting by analyzing individual preferences, and also helps designers capture user needs more quickly and deal with them more accurately. Our approach is built upon garment customization using unsupervised approach to learning visual compatibility from clothing data sets. For the garment definition, a competitive analysis was made to identify garment custom process. Then, training model was applied in personal customization environment while examining the links through machine learning module. Indeed, garment customization with big data provides new insights into garment customization, in terms of effectively optimizing the combination of mix-and-match clothing choices as well as generative learning of fashion design.

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Akbar, M. Rezky, Gugus Irianto, and Ainur Rofiq. "Purchase Behaviour Determinants on Online Mobile Game in Indonesia." International Journal of Multicultural and Multireligious Understanding 5, no. 6 (December 1, 2018): 16. http://dx.doi.org/10.18415/ijmmu.v5i6.457.

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This study aimed to examine the determinants of purchase behaviour in online mobile game. This study was conducted based on the Unified Theory of Acceptance and Use of Technology second version (UTAUT2) with additional customization and advancement. Partial Least Square Structural Equation Model (SEM-PLS) was applied to examine this research model. The samples were collected using online surveys to the users of Mobile Legends: Bang Bang, and then there were 457 respondents obtained. The result of this study revealed that performance expectancy, payment ability, hedonic motivation, price value, habit, customization and advancement had a positive effect on purchase intention, and the intention also had a positive effect on actual purchase. However, it was found that effort expectancy and social influence did not significant on purchase intention. The result of this study can be used as a reference for game develovers so that in-game purchases can be accepted by users.

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Oliveira, Nelson, and Joana Cunha. "Co-design and Footwear: Breaking Boundaries with Online Customization Interfaces." International Journal of Visual Design 13, no. 1 (2019): 1–26. http://dx.doi.org/10.18848/2325-1581/cgp/v13i01/1-26.

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GVILI, YANIV, and YANIV PORIA. "Online Mass Customization: The Case of Promoting Heritage Tourist Websites." Anatolia 16, no. 2 (December 2005): 194–206. http://dx.doi.org/10.1080/13032917.2005.9687177.

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YÜRÜK-KAYAPINAR, Pınar. "The mediating role of security and privacy on the relationship between customer interface features and e-word of mouth marketing." Turkish Journal of Marketing 6, no. 2 (August 24, 2021): 125–42. http://dx.doi.org/10.30685/tujom.v6i2.118.

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Recent developments in technology have led to an increase in Internet usage by consumers and businesses. This study examines the relationships between customer interface features, security and privacy, electronic word of mouth marketing and online purchasing intentions. In order to examine these relationships, a total of 438 consumers were reached from Edirne, Tekirdağ and Kırklareli provinces by using the convenience sampling method. According to the research aim, consumers who made purchases via e-commerce sites were selected, and data were collected by interviewing these people face to face. In order to analyze the collected data, first explanatory and confirmatory factor analyzes were applied and then the hypotheses were tested with the structural equation model. According to the results, customization and character directly affect security and privacy, whereas interaction, character, and customization directly affect electronic word of mouth marketing. Thus, security and privacy have a significant direct effect on the electronic mouth of mouth marketing, while customization has a significant direct effect on online purchasing intention. In addition, customization and character significantly affect electronic word of mouth marketing through the mediating role of security and privacy.

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Fang, Zhao Lin, and Chen Liang Liu. "Recommendation System Model Based on Web Usage Mining and Market Mechanism." Applied Mechanics and Materials 608-609 (October 2014): 412–19. http://dx.doi.org/10.4028/www.scientific.net/amm.608-609.412.

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Firstly, the paper proposes the framework of recommendation system based on web usage mining and market mechanism. Then, the paper introduces the system structure. And the paper introduces each Agent of the system including the functions of management Agent, interface Agent, online-recommendation Agent and filter Agent. And the paper gives the operation mechanism, resource allocation mechanism, customization return mechanism and customization bidding strategy,

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Nguyen, Minh Hao, Nadine Bol, and Andy J. King. "Customization versus Personalisation of Digital Health Information." European Journal of Health Communication 1, no. 1 (October 1, 2020): 30–54. http://dx.doi.org/10.47368/ejhc.2020.003.

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Health information is increasingly conveyed to patients in digital formats, such as through health websites, patient portals, and electronic health records. However, for people to be able to process information effectively, information must be presented in a suitable format. This study examines the effectiveness of different strategies for tailoring the mode of presentation (i.e., using textual, visual, and/or audio-visual formats) on information processing outcomes among different audiences (i.e., lower vs. higher health literates; younger [25-45 years] vs. older adults [≥65 years]). In an online experiment participants viewed either a customized, personalized, or non-tailored (mismatched) website based on individual preferences for presentation mode. We analysed a 3 (condition) × 2 (health literacy level) × 2 (age group) between-subjects design, examining effects on: time spent online, attention, perceived relevance, website involvement, website satisfaction, and information recall. Results (N = 490) showed that mode tailoring, by both customization and personalisation, is more effective than no tailoring. However, contingent on the outcome variable (i.e., attention, website satisfaction, information recall), or health literacy level, and age group, different tailoring strategies show different effects. Designers of digital health information should strategically consider employing personalized information modes or to have people to customize their own information materials.

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de Cornière, Alexandre, and Rodrigo Montes. "Consumer Privacy and the Incentives to Price-Discriminate in Online Markets." Review of Network Economics 16, no. 3 (September 26, 2017): 291–305. http://dx.doi.org/10.1515/rne-2018-0004.

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Abstract This paper studies how product customization and consumer privacy affect a monopolist’s incentives to engage in perfect price discrimination. We consider a monopolist that faces an ex ante choice to commit to price discrimination or to a uniform price. We introduce a simple model in which a monopolist can use analytics to access consumer data to both price-discriminate and offer customized products. In turn, consumers can protect their privacy to avoid price discrimination at a cost. By committing not to price-discriminate, the firm induces consumers to not protect their data, which allows it to customize the product. It can then extract the extra value through an increased uniform price. This strategy is profitable when the value added through customization is sufficiently high. An intermediate quality of analytics gives the monopolist more incentives to set a uniform price.

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Klesse, Anne-Kathrin, Yann Cornil, Darren William Dahl, and Nina Gros. "The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions." Journal of Marketing Research 56, no. 5 (July 3, 2019): 879–93. http://dx.doi.org/10.1177/0022243719846063.

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Companies frequently allow customers to customize products by assembling different product features or ingredients. Whereas existing research has demonstrated that customers assign greater overall value to customized products, this research focuses on the effect of customization on customers’ perceptions of specific product attributes (e.g., how healthy a product is). The findings of six studies—in the field, laboratory, and online—demonstrate that customizers and noncustomizers differ in their product perceptions even if the product is objectively the same. This is because customization leads customers to perceive the product in line with their own self-image (e.g., as an unhealthy eater), a phenomenon that the authors term “self-image-consistent product perceptions.” Essentially, customization may influence product perceptions depending on the product and individuals’ self-image; this can have downstream consequences on recommendations and social media communication. The authors test this theory for different product categories (clothing, food, and vacation packages) and attributes (fashionable, healthy, and adventurous) and demonstrate that framing customization as a simple choice or strengthening product positioning through labeling mitigates negative effects of customization.

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Jensen, Robert E., and Jason Zezhong Xiao. "Customized Financial Reporting, Networked Databases, and Distributed File Sharing." Accounting Horizons 15, no. 3 (September 1, 2001): 209–22. http://dx.doi.org/10.2308/acch.2001.15.3.209.

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We analyze the relation between customization and standardization in corporate financial reporting. We argue that “Customization Around a Standard Report” (CASR) is a promising approach to financial reporting. Under this approach, the prevailing general purpose report serves as a benchmark, upholds information credibility, maintains information comparability, and satisfies users' common information needs while the added customization meets users' different information and presentation requirements. CASR will be less effective if implemented by the reporting company alone. To be more effective, CASR should be undertaken jointly by the reporting company, the information intermediary, and the end user. Such joint CASR could be implemented in a peer-to-peer networking environment where databases from primary financial data sources, such as reporting companies, and secondary reports from certified financial analysts are networked and shared. Such an environment will create an enormous demand for both customization and standardization. We predict that networking and file sharing in this way will greatly enhance opportunities for assurance services to add legitimacy and selectivity to an overwhelming menu of customization options that will one day be available online.

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Wang, Jian, and Huijuan Jiang. "Price and Service Competition in a Dual-Channel Supply Chain with Product Customization." Complexity 2021 (March 26, 2021): 1–35. http://dx.doi.org/10.1155/2021/8833174.

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This paper considers a dual-channel supply chain with product customization. One manufacturer and one retailer are involved. The online direct sales channel sells standard and customized products, and the offline retail channel sells standard products. The prices and service levels of products sold via different channels are differentiated, and the customization level which influences the customization cost and choices of customers is decided by the manufacturer. Three game models are proposed: the manufacturer Stackelberg (MS) model, the retailer Stackelberg (RS) model, and the Nash game model. The price and service decisions of the players are derived. Meanwhile, a service-cost-sharing contract is designed for the MS model. The impacts of price and service competition, service cost, and customers sensitivity to the customization level on the optimal decisions are investigated. Through the numerical analysis, we find that, among the three models, the manufacturer Stackelberg model is the most beneficial game structure for the overall supply chain but has the largest revenue gap between the two members. Second, under price competition and service competition, the manufacturer should differentiate the prices and services for direct sales standard products and customized products according to his market status. Third, the manufacturer should increase customization expenditures to construct his customization production line and provide more diversified products when consumers are more sensitive to product customization.

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陈, 智勇. "A Research of Online Customization Classification from the View of Price-Quality—Based on the Mechanism of Perceived Customization." Business and Globalization 05, no. 01 (2017): 1–4. http://dx.doi.org/10.12677/bglo.2017.51001.

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Yi, Minzhe, Ying Wang, Xiaoxue Tian, and Huichao Xia. "User Experience of the Mobile Terminal Customization System: The Influence of Interface Design and Educational Background on Personalized Customization." Sensors 21, no. 7 (April 1, 2021): 2428. http://dx.doi.org/10.3390/s21072428.

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The study verified the role that different interface designs and users’ educational backgrounds play in the task performance and subjective evaluation of mobile terminal customization system. Interface type (based on scroll, alternative, and attribute) and user group (college students and industrial workers) were employed as the variables. A total of 72 users were included in the study, and an analysis of 3 × 2 between-participants design indicated that (1) Different interface designs of customization systems had a significant difference in task performance, the alternative based interface had the best results in the task performance, and there was no significant difference between the attribute-based and scroll-based interfaces in task performance; (2) The matching between educational background and interface type will affect the users’ evaluation on system usability. Industrial workers thought that the scroll-based and alternative-based interfaces were more useable, while college students preferred attribute-based interface design; (3) Different interfaces had a significant difference in user task load. The scroll-based interface had the lowest mental demand on the users, while alternative-based had the lowest physical demand on the users, though it consumed more effort; (4) Different educational backgrounds had a significant difference in user task load. Industrial workers showed lower effort in the scroll-based and alternative-based interfaces, while college students had lower effort in the attribution-based interface; (5) A correlation analysis showed that there was a significant negative correlation between the system usability score and the effort in task load. This study results have a positive significance for interface design. With educational background and layout as two important factors in our interface design, we may obtain the most appropriate design principles for enhancing the online customization experiences of different groups of consumers. The more important is that this study is based on the actual needs of the industry. For the first time, we take suitcase as an online customized product, which may not only help local manufacturers to extend their traditional offline distribution channels to online, but also provide a constructive thinking concerning interface design for customization of a single product.

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Ni, Yan Ting, Jing Min Li, Yi Wang, and Jin Yao. "Mass Customization Management in E-Commerce Configuration with early Supplier Involvement." Advanced Materials Research 189-193 (February 2011): 47–52. http://dx.doi.org/10.4028/www.scientific.net/amr.189-193.47.

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In terms of transforming supply chain into integrated value systems, the benefits of Early Supplier Involvement (ESI) in product development have been widely accepted. As far as variety management and online configuration are concerned, the difficulties of ESI in online mass customization manifest themselves through two main aspects: (1) Support the seamless information integration with respect to its high variety and large volume not only among internal functions but also with external suppliers; (2) Support real-time online configuration for product configuration generation and optimization based on customer requirements and supplier capabilities. Accordingly, this work proposes two potential solutions. PFA-based integrated information model is established to synchronize the PFA generic structure and supplier product information.

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Baranauskas, Gedas, Agota Giedrė Raišienė, and Renata Korsakienė. "Mapping the Scientific Research on Mass Customization Domain: A Critical Review and Bibliometric Analysis." Journal of Risk and Financial Management 13, no. 9 (September 21, 2020): 220. http://dx.doi.org/10.3390/jrfm13090220.

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Researchers of the Mass Customization domain face not only challenges of proper and timeless identification of latest practical trends, but also difficulties in rational analyses on the numerous existing scientific studies in this field as well as a need for a comprehensive and multidimensional state-of-the-art overview of the Mass Customization research domain in the last three decades. Therefore, the present research article aims to provide a critical standpoint and reveal the main research directions and content at systemic, bibliometric and historical research levels in the period of 1990–2020. Four types of bibliometric clustering techniques and a visualization of results in a format of two-dimensional maps by the VOSviewer software were applied in the analysis on 1783 scientific papers from the Clarivate Analytics Web of Science Core Collection. The analysis reveals six historical periods in the Mass Customization research domain, from which, in the last three decades, three are identified as influencing modern Mass Customization research areas and objects. Results confirmed a shift from a stand-alone scientific approach to the customization of tangible products in the manufacturing field and their risk management, to a hybrid scientific approach with a focus on the customization of non-tangible products and personalized customer behavior in online environments.

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Bol, Nadine, Nina Margareta Høie, Minh Hao Nguyen, and Eline Suzanne Smit. "Customization in mobile health apps: explaining effects on physical activity intentions by the need for autonomy." DIGITAL HEALTH 5 (January 2019): 205520761988807. http://dx.doi.org/10.1177/2055207619888074.

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Given the widespread adoption and technical possibilities of mobile technology, mobile health apps could be potentially effective tools to intervene in people’s daily routines and stimulate physical activity. Self-determination theory and the motivational technology model both suggest that mobile technology can promote health behaviour change by allowing users to customize their online experience when using mobile health apps. However, we know very little about why and for whom customization is most effective. Using a between-subjects experimental design, we tested the effects of customization in mobile health apps among a convenience sample ( N = 203). We assessed the effects of customization on perceived active control over mobile health apps, autonomous motivation to use mobile health apps, and intention to engage in physical activity, and tested the moderating role of need for autonomy. Structural equation modelling showed that customization in mobile health apps does not increase perceived active control, autonomous motivation, or the intention to engage in physical activity. However, an interaction effect between customization and need for autonomy showed that customization in mobile health apps leads to higher intentions to engage in physical activity for those with a greater need for autonomy, but not for those with a lesser need for autonomy. The implications for theory and practice are discussed.

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Fettermann, Diego Castro, Márcia Elisa Soares Echeveste, and Guilherme Luz Tortorella. "The benchmarking of the use of toolkit for mass customization in the automobile industry." Benchmarking: An International Journal 24, no. 6 (August 7, 2017): 1767–83. http://dx.doi.org/10.1108/bij-01-2016-0002.

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Purpose The purpose of this paper is to examine the relation between the utilization of the customization strategy and the availability of the online toolkit and its features with the commercial variables of businesses. Design/methodology/approach The sample used in this paper consists of 134 cases of corporate brands in the automobile industry; their sales correspond to 49.12 percent of vehicles produced in 2012. The logistic regression analysis was then applied to the sample. Findings This paper confirmed the relationship between the use of toolkits for customization and business variables, like vehicle sales. Originality/value The generated model allows the prediction of market conditions which recommended to provide the toolkit for customization, and if implemented, what combination of features it must have.

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Thirumalai, Sriram, and Kingshuk K. Sinha. "Customization of the online purchase process in electronic retailing and customer satisfaction: An online field study." Journal of Operations Management 29, no. 5 (November 25, 2010): 477–87. http://dx.doi.org/10.1016/j.jom.2010.11.009.

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Jussani, Ailton Conde, Eduardo Pinheiro Gondim de Vasconcellos, James Terence Coulter Wright, and Celso Cláudio de Hildebrand e. Grisi. "Marketing internationalization: influence factors on product customization decision." RAUSP Management Journal 53, no. 4 (October 8, 2018): 555–74. http://dx.doi.org/10.1108/rausp-07-2018-0043.

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Purpose Studies about product customization decision are especially relevant for organizations that decide opening a subsidiary overseas. This scenario requires the company to decide which products should be customized and which products should be standardized when selling products in international markets. The main purpose of this paper is to identify which factors influence the decisions on the customization of industrial products and consumer products to a particular country in the marketing function of a global company. Design/methodology/approach To do so, a literature review was conducted addressing the following topics: internationalization, international marketing and product customization factors. With regard to methodological aspects, an initial qualitative phase was conducted with four exploratory case studies. In the quantitative phase, an online survey was developed, obtaining 123 records of an intentional non-probabilistic sample. Findings As a result, six factors were deemed essential to the product customization decision: customers’ characteristics, sustainable return on investment, sustainable profit, legal requirements, sales of other products in the portfolio and weather differences. Originality/value The authors expect that the results of this research contribute academically for the management knowledge about the meanings that product customization can assume in internationalized companies, and, additionally, in a business way, the authors expect that they help companies make strategic decisions on the appropriate measure to take regarding product customization in international markets, whether industrial products or consumer products. With these findings, the authors expect to make a valid contribution about product customization decision and suggesting future studies from other perspectives.

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Kristaung, Robert, and Murtanto Murtanto. "CONSTRUCTION OF CUSTOMER RELATIONSHIP MANAGEMENT IN RETAIL BUSINESS." Jurnal Manajemen dan Pemasaran Jasa 12, no. 2 (October 31, 2019): 297. http://dx.doi.org/10.25105/jmpj.v12i2.5521.

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<p>This article aims to construct the dimensions of customer relationship management (CRM), which consists of processes, preferences, customization, readiness, and capability in the retail service industry. With a total sample of 257, the results of testing using Structural Equation Modelling show that the fifth dimension of CRM construction contributes significantly to the construction of CRM.The findingsof the study on the construction of CRM customizationshow that there is still a weaknesses in registering valuable loyal customers. The collapse of conventional retail business is caused by not putting the priority of detecting valuable old customers This weaknessbecomes the strength of online retailers who are able to get traditional retail customers to switch to online platforms. CRM customization is also a crucial managerial implication for conventional, digital retailers and digital-conventional retail formats.</p>

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Moon, Heekang, and Hyun-Hwa Lee. "Product Recommendation Service in Online Mass Customization: Consumers' Cognitive and Affective Responses." Journal of the Korean Society of Clothing and Textiles 36, no. 11 (November 30, 2012): 1222–36. http://dx.doi.org/10.5850/jksct.2012.36.11.1222.

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Zhao, Huiwen, Leigh McLoughlin, Valery Adzhiev, and Alexander Pasko. "3D Mass Customization Toolkits Design, Part II: Heuristic Evaluation of Online Toolkits." Computer-Aided Design and Applications 16, no. 2 (August 13, 2018): 223–42. http://dx.doi.org/10.14733/cadaps.2019.223-242.

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Wan, Xiaoyu, Tingyi Wang, Wei Zhang, and Jie Cao. "Perceived value of online customization experience in China: Concept, measurement, and consequences." Journal of High Technology Management Research 28, no. 1 (2017): 17–28. http://dx.doi.org/10.1016/j.hitech.2017.04.002.

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Journal articles on the topic 'Online customization'

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