Relevant bibliographies by topics / Online fashion retail

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Online fashion retail'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Online fashion retail"

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FURUKAWA, Takao. "Online Retail of Luxury Fashion." Journal of Japan Society of Kansei Engineering 18, no. 3 (2020): 107–12. http://dx.doi.org/10.5057/kansei.18.3_107.

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Jegere, Sarmite. "ONLINE SALE OF FASHION GOODS." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 4 (May 28, 2021): 564–74. http://dx.doi.org/10.17770/sie2021vol4.6360.

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The main channel for the distribution of retail goods is gradually becoming the Internet. It is also a binding distribution channel for the sale of fashion goods. It allows the retailer to take opportunity not only to post photos, video and audio material showcasing their latest collections, but also to sell the goods directly to the consumer through a website. In Latvia, the purchase of goods in the Internet is growing very fast, especially during the Covid - 19 restrictions, when the purchase of goods in stores is restricted. Throughout Europe and especially in Latvia the crisis caused by Co
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Lee, Jihyun, and Yuri Lee. "Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers’ attitudes towards online shopping malls." Asia Pacific Journal of Marketing and Logistics 31, no. 2 (2019): 464–79. http://dx.doi.org/10.1108/apjml-06-2018-0210.

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Purpose The purpose of this paper is to examine the relationship between online retail therapy and consumers’ attitudes towards online fashion shopping malls (ATO) based on the stimulus–organism–response model. Design/methodology/approach This study examined how online retail therapy factors (e.g. the aesthetics of web design and attractiveness of the models) affect consumers’ ATO. In particular, the authors examined the mediation of positive mood reinforcement (PMR) and negative mood reduction (NMR). Findings The results indicated that aesthetics has a significant and direct effect on ATO. Ho
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Singh, Shekhar, and Sandeep Srivastava. "Engaging consumers in multichannel online retail environment." Journal of Modelling in Management 14, no. 1 (2019): 49–76. http://dx.doi.org/10.1108/jm2-09-2017-0098.

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Purpose With India becoming world’s second largest user of smartphones (Ming, 2017) and with more users adopting mobile devices for online shopping, Indian online retailers now have to manage mobile channel in addition to existing traditional channel (of computers). Hence, the purpose of this study is to investigate the mapping of product characteristics with individual channel capabilities and its effect on online consumer behaviour, so that e-tailers can create enhanced online shopping experience for consumers. Design/methodology/approach A comprehensive research model is developed on the ba
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Kautish, Pradeep, and Rajesh Sharma. "Consumer values, fashion consciousness and behavioural intentions in the online fashion retail sector." International Journal of Retail & Distribution Management 46, no. 10 (2018): 894–914. http://dx.doi.org/10.1108/ijrdm-03-2018-0060.

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PurposeThe purpose of this paper is to study the underlying relationships among two distinct forms of consumer values, namely, instrumental and terminal values, fashion consciousness and behavioural intentions in the context of online fashion apparel retail sector.Design/methodology/approachA conceptual model and subsequent measurement scale were developed, grounded on in-depth review of the extensive literature and validated with customers engaged in online shopping of fashion apparels. The model was empirically examined, and a total of 395 responses were gathered from an online survey admini
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Kaushik, Vineet, and Sanjay Dhir. "Non-conformance in apparels: exploring online fashion retail in India." Journal of Fashion Marketing and Management: An International Journal 23, no. 2 (2019): 257–76. http://dx.doi.org/10.1108/jfmm-05-2018-0067.

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Purpose The purpose of this paper is to study, explore and rank the non-conforming factors in apparels purchased from e-shops. Design/methodology/approach Data were collected by visiting and interacting people in colleges and through the structured online questionnaires (n=222). The exploratory factor analysis was performed using “R” software. Identified factors were ranked using AHP methodology; 12 experts from various fashion institutes participated in identifying the factors. Findings Based upon the results of the exploratory study, non-conforming factors such as “visual variation”, “functi
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Jajja, M. Shakeel S., and Mohsin N. Jat. "Daraz.pk: Online Marketplace’s Value Chain." Asian Journal of Management Cases 16, no. 1 (2019): 21–37. http://dx.doi.org/10.1177/0972820119825976.

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This case study provides an understanding of the channels through which orders at an online retail platform are fulfilled. Daraz.pk, the pioneering and leading e-commerce platform in Pakistan, started in 2012 as an online fashion retailer and evolved into a general marketplace for brands selling items ranging from electronics to home appliances to fashion. The case study is built around the decision regarding how to engage international brands in the wake of increasing local completion and the potential entry of some established international players. Highlighting the decision’s implications o
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Gong, Mao-Jun, and Jing Wang. "The Competitive and Development Strategy of China’s Local Fast Fashion Apparel Enterprises under New Retail Model." Business Prospects 1, no. 1 (2020): 66–77. http://dx.doi.org/10.52288/bp.27089851.2020.12.05.

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China’s apparel industry has developed greatly and became the world’s largest apparel production and processing base. With its price advantage, popular style, offline stores and online purchase convenience, fast fashion appealed growing consumers of different ages and areas. In recent years, China’s fast fashion clothing has developed rapidly and the market has gradually grown through increases in Cross-border E-commerce activities. SheIn, a Chinese fast fashion apparel enterprise, neither targeted its home country nor sold well there. Instead, the fast fashion online retailer primarily target
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Yeung, Godfrey, and Kim Leng Ang. "Online Fashion Retailing and Retail Geography: The Blogshop Phenomenon in Singapore." Tijdschrift voor economische en sociale geografie 107, no. 1 (2015): 81–99. http://dx.doi.org/10.1111/tesg.12129.

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Yu, Yanan, and Hye-Shin Kim. "Online retailers’ return policy and prefactual thinking." Journal of Fashion Marketing and Management: An International Journal 23, no. 4 (2019): 504–18. http://dx.doi.org/10.1108/jfmm-01-2019-0010.

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Purpose The purpose of this paper is to examine how return policies from online fashion retailers from different countries (USA, China and Western European) support consumer need for uncertainty avoidance and lower negative prefactual thinking in two different markets: China and USA. Design/methodology/approach A content analysis of eight international online fashion retailers’ return policies in both the China and USA markets was conducted. Findings US, Chinese and Western European online fashion retailers have more detailed return policies in the USA market compared to the China market. The
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Dissertations / Theses on the topic "Online fashion retail"

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Payne, Helen Elizabeth. "The importance of colour naming for online fashion retail." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/the-importance-of-colour-naming-for-online-fashion-retail(c3e19566-304a-41a5-b4d7-371fcb352eee).html.

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Online fashion retailers use a wide array of colour names to describe the colours of their products; ranging from simple colour names such as the primary colours to more ambiguous colour names such as cloud and blush. Although many online retailers devote resources to the selection of colour names, no such research exists on the impact this has on online fashion consumers’ behaviours.The impact of colour naming on online fashion consumers is important as fashion and colour have a symbiotic relationship therefore the representation of colour within an online fashion retail setting is crucial. T
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Bövik, Therese, and Lisa Pålsson. "Online going offline : Why online fashion retailers expand through an offline strategy." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-701.

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During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. This dissimilarity between theory and reality creates an interest for further research and a curiosity of how the future within retail will develop. The purpose of this research is to understand why Swedish online fashion retailers expand through an offline strategy. An Expansion Theme Model, which emerged from the theoretical framework, is used throug
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McCormick, Helen. "Analysing and conceptualising the online fashion shopping environment." Thesis, University of Manchester, 2009. http://www.manchester.ac.uk/escholar/uk-ac-man-scw:109018.

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The importance of the retail environment has been a prominent area of research for over four decades, focusing upon the effects of design. The retail environment, like other aesthetic surroundings affects customers’ behaviour, perceptions and attitudes. Yet, while there is a growing body of research regarding design, there is little research to date specifically on fashion retail shopping environments. Technology has made shopping via multiple channels possible and economically feasible, and the demand for more channel options is being driven by the consumer. The significant growth of online r
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Stöcker, Björn [Verfasser], and Daniel [Akademischer Betreuer] Baier. "New Approaches to Customer Relationship Management in Fashion Retail Online / Björn Stöcker ; Betreuer: Daniel Baier." Bayreuth : Universität Bayreuth, 2021. http://d-nb.info/1235069311/34.

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Bolm, Nadine, and Betty Hartigan. "From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75883.

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Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. School of Business and Economics at Linnaeus University, Course Code 2FE21E, 2018 Title: From Bags to Boxes: A Study of the Consumers Perception of Value in Online Fashion Retail Sales Authors: Nadine Bolm, Betty Hartigan Supervisor: Michaela Sandell Examiner: Åsa Devine Background: Online retail sales has been growing steadily since the late twentieth century. Fashion, as a segment of the online marketplace, is the largest market in cyberspa
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Anja, Jablanović, Özden Aylin Çakanlar, and Christiane Hohls. "Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43597.

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Fast fashion retailers have faced a difficulty in translating in-store experiences to online experiences. Although online shopping is increasing, the in-store shopping is still very important for a superior shopping experience. Technology has had a major impact in making multichanneling retail more consistent, although there are gaps that technology can not fill. This study attempted to measure how consistent the customer experiences were online and in-store. Shopping experiences were measured with different concepts such as: flow, usability, interactivity, atmospherics and tactility. These co
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Peredo, Paredes Mireya Lucía, and Ortiz María Teresa Vargas. "Online brand experience, brand image, brand trust y customer satisfaction en relación al e-brand engagement en canales digitales de e-fashion retail." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655445.

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La industria del e-fashion retail evidencia un continuo crecimiento en los últimos años, ello acompañado de la creciente preferencia de compra de prendas de vestir a través de canales online por parte de los consumidores peruanos. Por tal motivo, es oportuno identificar los diferentes componentes que participan en relación a la experiencia online en canales de e-fashion retail. La presente investigación busca establecer relaciones entre el online brand experience, brand image, brand trust y customer e-satisfaction en función al e-brand engagement. Basado en una muestra de 400 encuestados en Li
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Kolacz, Michelle S. Park. "Unpackaging Online Retail: Impact of Message Framing and Reference PoInts on Consumers' Choice of (Reduced) Packaging and Brand Attitude." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1587337288243754.

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Cheung, Jenny. "Exploring consumers' experiential responses and shopping intentions toward visual user-generated content in online shopping environments." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/exploring-consumers-experiential-responses-and-shopping-intentions-toward-visual-usergenerated-content-in-online-shopping-environments(d1f610ba-418f-43b1-9e6a-68f43dc38ec0).html.

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The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used in online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf and Tagg, 2012). Recent literature in the field proposes a more holistic approach towards online experiences (e.g., Pentina, Amialchuk, and Taylor, 2011) which is conceptualise
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Zago, Bethania Fernandes da Fonseca. "O processo decisório de compra de vestuário feminino online: um estudo das diferenças de comportamento entre as gerações." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/100/100133/tde-18122017-145722/.

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O presente estudo investigou se há diferenças nas avaliações das consumidoras em relação à compra de roupa no ambiente online de acordo com a geração que pertencem. Buscou-se identificar se a preferência pela experiência de compra proporcionada pela loja física dificulta a escolha do canal virtual, também foi pesquisado sobre o impacto da falta de interação com o produto nas lojas virtuais e quais são os fatores que influenciam cada geração ao optar em comprar roupas pela internet. Para tanto, foi desenvolvido uma pesquisa de abordagem quantitativa, utilizando o método survey para coleta de da
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Book chapters on the topic "Online fashion retail"

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Vashisht, Kushagra, and Suruchi Mittar. "Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends." In Fashion Communication in the Digital Age. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15436-3_25.

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Lemke, Claudia, Walter Brenner, and Kathrin Kirchner. "Zalando Radical Agility: Vom Online-Retailer zur Fashion Plattform." In Einführung in die Wirtschaftsinformatik. Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-53656-8_2.

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Vecchi, Alessandra, Fanke Peng, Mouhannad Al-Sayegh, and Susan Hamilton. "Enhancing online fashion retail." In Technological Challenges and Management. CRC Press, 2016. http://dx.doi.org/10.1201/b19570-7.

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Vecchi, Alessandra, Fanke Peng, and Mouhannad Al-Sayegh. "Size Recommendations in Online Fashion Retail." In Advances in Business Information Systems and Analytics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1865-5.ch015.

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This paper describes the e-Size project as well as presenting the preliminary results of its exploratory survey administered to a sample of customers in the attempt to establish whether the integration of a size recommendation application into a menswear fashion retail website had been successfully achieved by verifying the size recommendations made by the application. From the preliminary findings, it emerges that all participants found the size recommendation application easy to use. The majority of participants received the correct size recommendation from the application, and would be willing to use the application due to its helpfulness in providing a size recommendation when shopping online. However, users' personal style and fit preference is an important factor, irrespective of the size that fits them correctly by integrating additional garment and fit information into the application, retailers can ensure every user will be able to receive a tailored recommendation that meets both their size and personal style preference.
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Izquierdo-Yusta, Alicia, Victoria Labajo, Ana Isabel Jiménez-Zarco, and María Pilar Martínez-Ruiz. "Online Distribution Strategies." In Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0220-3.ch020.

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The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to the highly seasonal nature of the products, keen competitive rivalry, widespread reliance on outsourcing, high brand power variety of pricing policies, and strong emotional implications for consumers, who identify with specific brands. This chapter aims at analyzing the main strategies that retail operators are currently following in the industry in order to differentiate from other retailers. A special interest will be placed on the role of the brand, examining how retailers in the industry use private labels as a differentiation resource. The authors also review the case of ASOS, a global retailer which has proven able to adapt to every market, with a view to determining how it has dealt with the myriad challenges involved
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Izquierdo-Yusta, Alicia, Victoria Labajo, Ana Isabel Jiménez-Zarco, and María Pilar Martínez-Ruiz. "Online Distribution Strategies." In Mobile Commerce. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch018.

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The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to the highly seasonal nature of the products, keen competitive rivalry, widespread reliance on outsourcing, high brand power variety of pricing policies, and strong emotional implications for consumers, who identify with specific brands. This chapter aims at analyzing the main strategies that retail operators are currently following in the industry in order to differentiate from other retailers. A special interest will be placed on the role of the brand, examining how retailers in the industry use private labels as a differentiation resource. The authors also review the case of ASOS, a global retailer which has proven able to adapt to every market, with a view to determining how it has dealt with the myriad challenges involved
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Kemperman, Astrid, Lieke van Delft, and Aloys Borgers. "Omni Channel Fashion Shopping." In Successful Technological Integration for Competitive Advantage in Retail Settings. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8297-9.ch007.

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This chapter gives insight into consumers' online and offline fashion shopping behavior, consumers' omni-channel usage during the shopping process, and consumer fashion shopper segments. Based on a literature review, omni-channel shopping behavior during the shopping process was operationalized. Subsequently, an online survey was developed to collect information of 2124 consumers living in the catchment areas of five regional Dutch shopping centers in 2013. Results of the analyses confirm previous findings and contribute additional evidence that suggests relations between consumers' omni-channel shopping behavior during the shopping process and socio-demographics and psychographics. Furthermore, results show that channel usage in the previous phase of the shopping process has a major influence on the channel usage in the following phases of the shopping process. By using the TwoStep clustering technique, six fashion shopper segments are found and described, with one of them a clear omni-channel shopper segment. The results provide information for retailers to know the type of consumers they reach through various channels to offer the right information, on the right channel, during the various phases of the shopping process.
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Bonetti, Francesca, and Patsy Perry. "A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats." In Advances in Business Information Systems and Analytics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1865-5.ch006.

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Several current trends in the fashion retail and marketing landscape are associated with the ongoing digital revolution, including the increasing tendency for fashion retailers to adopt consumer-facing digital technologies across their online and physical store formats. Such technology helps improve the store environment by conferring a more engaging and stimulating shopping experience for consumers. This chapter provides a review of existing literature, supported by relevant industry reports and current examples from key players in the fashion retail sector, to provide a comprehensive analysis of different types of consumer-facing digital technology in various fashion store formats and how they impact on the overall shopping experience. The authors review a number of technologies including interactive touchscreens, RFID tags, beacon technology, magic mirrors and mobile apps, and consider how they are implemented in online stores, digitally enhanced stores, brand stores and pop-up stores in the fashion sector.
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Alexander, Bethan, and Daniela Olivares Alvarado. "Convergence of Physical and Virtual Retail Spaces." In Advances in Business Information Systems and Analytics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1865-5.ch008.

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This chapter examines the effective integration of online within the offline physical store in one holistic shopping experience in the fashion sector. It explores the merging of three key dimensions in creating an integrated experience – physical store atmospheric variables, technology implementation and consumer attitudes and motivations. An extensive literature review was conducted from which a conceptual framework ensued. A multi-method qualitative research utilising case study strategy was adopted (Bryman & Bell, 2007). The data was collected by observation of technology enabled fashion stores, experiential consumer interviews (Silberer, 2009) to examine motivations, behaviour and interaction with in-store technologies and interviews with experts providing insights on the role of the store, experiential retailing and the implementation of technologies in store design.
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Lidholm, Sara Hjelm, Anita Radon, Malin Sundström, and Jenny Balkow. "Understanding On-Line Fashion Buying Behavior on Impulse." In Advances in Business Information Systems and Analytics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1865-5.ch010.

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This chapter contributes to the understanding of the impulsive fashion consumer online in a digitalized retail and consumer world. It also questions the notions of impulsive consumption in general. The description of the impulsive fashion consumer as guided by emotional irrationality is questioned and disputed, as the digitalization transforms the retailing concept, alters consumer's way of thinking, and changes buying behavior. The results from a study of young Swedish consumers show that the fashion consumer online wants to be rational and in control of their buying behavior, even when acting under the influence of emotions. Results also indicate that shopping fashion for fun might be better suited for the online environment compared to the mall environment, as supply is richer and inspirational tools are easier to provide on the Internet.
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Conference papers on the topic "Online fashion retail"

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Bin Shen, Rongrong Qian, Lei Chen, and Strahle Jochen. "Optimal pricing and online retail service for luxury fashion with social influence." In 2015 12th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2015. http://dx.doi.org/10.1109/icsssm.2015.7170336.

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Kemppainen, Tiina, Lauri Frank, Markus Makkonen, and Oona-Iina Hyvönen. "Barriers to Responsible Consumption in e-Commerce: Evidence from Fashion Shoppers." In Digital Support from Crisis to Progressive Change. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-485-9.24.

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This qualitative study investigates the barriers to responsible consumption in e-commerce from the online shoppers’ viewpoint. The purpose of the study is to increase our understanding of what prevents young adults from making responsible purchases in online stores in the context of fashion retail. The data were collected by interviewing ten Finnish fashion shoppers aged 23-27 years. The findings show that responsible consumption is perceived as complex and challenging. The study identified barriers related to online stores and consumers themselves. Online store implementation (product availab
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"The Pop Up Store Motivational Factor of Indonesian Online Fashion Retailer as Innovative Marketing Strategy." In Sept. 8-10, 2017 Istanbul (Turkey). URST, 2017. http://dx.doi.org/10.17758/urst.ea0917110.

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