Relevant bibliographies by topics / Online Firestorm

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Online Firestorm'

Author: Grafiati
Published: 4 June 2021
Last updated: 3 February 2022

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Journal articles on the topic "Online Firestorm"

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Herhausen, Dennis, Stephan Ludwig, Dhruv Grewal, Jochen Wulf, and Marcus Schoegel. "Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities." Journal of Marketing 83, no. 3 (2019): 1–21. http://dx.doi.org/10.1177/0022242918822300.

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Online firestorms pose severe threats to online brand communities. Any negative electronic word of mouth (eWOM) has the potential to become an online firestorm, yet not every post does, so finding ways to detect and respond to negative eWOM constitutes a critical managerial priority. The authors develop a comprehensive framework that integrates different drivers of negative eWOM and the response approaches that firms use to engage in and disengage from online conversations with complaining customers. A text-mining study of negative eWOM demonstrates distinct impacts of high- and low-arousal em
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Gruber, Maria, Christiane Mayer, and Sabine A. Einwiller. "What drives people to participate in online firestorms?" Online Information Review 44, no. 3 (2020): 563–81. http://dx.doi.org/10.1108/oir-10-2018-0331.

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PurposeSocial media empower individuals to voice their opinions about issues that they perceive to be unacceptable. When many others add their opinions and large quantities of messages containing negative word-of-mouth suddenly spread online, an online firestorm occurs. By extending the situational theory of problem solving (Kim and Grunig, 2011) into the domain of online communication, this study aims to identify the drivers for participating in online firestorms.Design/methodology/approachWith reference to a fictitious online firestorm trigger (i.e. perceived moral misconduct) posted on Face
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Lappeman, James, Robyn Clark, Jordan Evans, and Lara Sierra-Rubia. "The effect of nWOM firestorms on South African retail banking." International Journal of Bank Marketing 39, no. 3 (2021): 455–77. http://dx.doi.org/10.1108/ijbm-07-2020-0403.

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PurposeThis study analysed the effect of online negative word-of-mouth (nWOM) firestorms in the retail banking sector. By understanding negative sentiment and sentiment recovery across an entire retail banking sector, the research exposed a unique view of banking in South Africa.Design/methodology/approachThe study made use of both a sentiment and topic analysis of over 1.7 million social media posts in South Africa. The methodology made use of both NLP and human validation techniques to measure changes in social media sentiment during online firestorms. This measurement included each of South
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Johnen, Marius, Marc Jungblut, and Marc Ziegele. "The digital outcry: What incites participation behavior in an online firestorm?" New Media & Society 20, no. 9 (2017): 3140–60. http://dx.doi.org/10.1177/1461444817741883.

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Brands, celebrities, or politicians are increasingly facing enormous online outrages in response to moral misconducts. These online firestorms are characterized by high message volume, indignant tonality, and negative opinion climate. Based on the concept of moral panics, this article analyzes why people join online firestorms. We argue that participation behavior is driven by a moral compass and a desire for social recognition. Results of an experiment and a content analysis of user comments show that a higher number of participants decreases users’ willingness to participate but fosters comp
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Suwandee, Sasithorn, Jiraporn Surachartkumtonkun, and Aurathai Lertwannawit. "EWOM firestorm: young consumers and online community." Young Consumers 21, no. 1 (2019): 1–15. http://dx.doi.org/10.1108/yc-03-2019-0982.

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Purpose This study aims to examine the influence of homophily in an online community and the effect of electronic word of mouth (eWOM) consensus on young consumers’ attitudes. Design/methodology/approach This study implemented an experimental research design using a two (low/high homophily) × two (low/high eWOM consensus) mixed factorial design. This study explores young consumers’ changes in brand attitude after encountering negative eWOM. Findings The results indicate that a high consensus of negative eWOM among online community members leads to significant changes in attitude, while a low c
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Gassman, Ruth Ann, Tapati Dutta, Jon Agley, Wasantha Jayawardene, and Mikyoung Jun. "Social Media Outrage in Response to a School-Based Substance Use Survey: Qualitative Analysis." Journal of Medical Internet Research 21, no. 9 (2019): e15298. http://dx.doi.org/10.2196/15298.

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Background School-based alcohol, tobacco, and other drug use (ATOD) surveys are a common epidemiological means of understanding youth risk behaviors. They can be used to monitor national trends and provide data, in aggregate, to schools, communities, and states for the purposes of funding allocation, prevention programming, and other supportive infrastructure. However, such surveys sometimes are targeted by public criticism, and even legal action, often in response to a lack of perceived appropriateness. The ubiquity of social media has added the risk of potential online firestorms, or digital
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Lappeman, James, Mukund Patel, and Raeshaan Appalraju. "Firestorm Response: Managing Brand Reputation during an nWOM Firestorm by Responding to Online Complaints Individually or as a Cluster." Communicatio 44, no. 2 (2018): 67–87. http://dx.doi.org/10.1080/02500167.2018.1478866.

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Delgado-Ballester, Elena, Inés López-López, and Alicia Bernal-Palazón. "Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike." International Journal of Electronic Commerce 25, no. 3 (2021): 313–37. http://dx.doi.org/10.1080/10864415.2021.1943173.

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Salek, Thomas A. "Controversy Trending: The Rhetorical Form of Mia and Ronan Farrow's 2014 Online Firestorm Against #WoodyAllen." Communication, Culture & Critique 9, no. 3 (2015): 477–94. http://dx.doi.org/10.1111/cccr.12123.

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Lim, Joon Soo. "How a paracrisis situation is instigated by an online firestorm and visual mockery: Testing a paracrisis development model." Computers in Human Behavior 67 (February 2017): 252–63. http://dx.doi.org/10.1016/j.chb.2016.10.032.

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Dissertations / Theses on the topic "Online Firestorm"

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Falkenstein, Luisa Elena. "Because They Love You: An Analysis of the @BVG_Kampagne Twitter Feed." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21513.

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In this case study, I focus on Berlin’s BVG (public transport provider), who overcame asevere online firestorm in reaction to their marketing campaign centered around the slogan “Weil wir dich lieben “ (because we love you) in January 2015. Through a content analysis of the BVG’s Twitter feed in January 2015 (during the firestorm) and January 2016 (after the firestorm), I aim to determine how crisis communication strategies were employed by the BVG and what role humor played in their communication on Twitter. My approach to this topic is very much rooted in a rhetorical/ text-based theory of b
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Kuo, Hsin-Tzu, and 郭欣慈. "Shall We Join the Firestorm? The Effect of Perceived Similarity on the Act of Online Sharing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3p6jch.

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碩士<br>國立臺北大學<br>企業管理學系<br>107<br>Due to the rise of social media, online firestorm has become a concern. Online firestorm, which poses a threat to corporate and its brand image, occurs when large amounts of negative word of mouth spread in social media in a sudden. Therefore, we aim to understand what emotions initiate people to join online firestorms. We argue that participating behavior is triggered by sympathy and anger and influenced by vividness. Consistent with the proposed process, the willingness to participate in online firestorms is affected by perceived similarity of the victim; med
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Neves, Hélder António. "In the eye of the (fire) storm: better safe or sorry?" Master's thesis, 2018. http://hdl.handle.net/10071/17880.

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In the past, Word of Mouth used to be overlooked and undervalued by marketers as a legitimate marketing strategy, but nowadays, organizations incentivize consumers to engage in online conversations. Over the last few years, the investments made on social network sites have increased significantly. Nevertheless, all these efforts can be seriously compromised once a social media crisis arises. Online firestorms, as termed by Pfeffer et al. (2014), pose serious threats to people, companies, or groups in social media networks, and thus must be addressed carefully and thoroughly. Consideri
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Books on the topic "Online Firestorm"

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Firestorm. Aladdin Paperbacks, 1997.

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Cray, Jordan. Firestorm. Aladdin Paperbacks, 1997.

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Book chapters on the topic "Online Firestorm"

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Franke, Nikolaus, Peter Keinz, Alfred Taudes, and Thomas Funke. "The Effectiveness of Firm-Controlled Supporters to Pacify Online Firestorms: A Case-Based Simulation of the “Playmobil” Customize-It Incident." In Agent-Based Approaches in Economics and Social Complex Systems IX. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-3662-0_12.

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Sheldon, Pavica, Philipp A. Rauschnabel, and James M. Honeycutt. "Online Firestorms: Collaborative Brand Attacks." In The Dark Side of Social Media. Elsevier, 2019. http://dx.doi.org/10.1016/b978-0-12-815917-0.00007-1.

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Conference papers on the topic "Online Firestorm"

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Johnen, Marius, and Marc Jungblut. "THE DIGITAL WITCH-HUNT – WHY DO PEOPLE PARTICIPATE IN AN ONLINE FIRESTORM?" In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.04.02.05.

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