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Journal articles on the topic 'Online Firestorm'

Author: Grafiati

Published: 4 June 2021

Last updated: 3 February 2022

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1

Herhausen, Dennis, Stephan Ludwig, Dhruv Grewal, Jochen Wulf, and Marcus Schoegel. "Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities." Journal of Marketing 83, no. 3 (2019): 1–21. http://dx.doi.org/10.1177/0022242918822300.

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Online firestorms pose severe threats to online brand communities. Any negative electronic word of mouth (eWOM) has the potential to become an online firestorm, yet not every post does, so finding ways to detect and respond to negative eWOM constitutes a critical managerial priority. The authors develop a comprehensive framework that integrates different drivers of negative eWOM and the response approaches that firms use to engage in and disengage from online conversations with complaining customers. A text-mining study of negative eWOM demonstrates distinct impacts of high- and low-arousal em

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2

Gruber, Maria, Christiane Mayer, and Sabine A. Einwiller. "What drives people to participate in online firestorms?" Online Information Review 44, no. 3 (2020): 563–81. http://dx.doi.org/10.1108/oir-10-2018-0331.

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PurposeSocial media empower individuals to voice their opinions about issues that they perceive to be unacceptable. When many others add their opinions and large quantities of messages containing negative word-of-mouth suddenly spread online, an online firestorm occurs. By extending the situational theory of problem solving (Kim and Grunig, 2011) into the domain of online communication, this study aims to identify the drivers for participating in online firestorms.Design/methodology/approachWith reference to a fictitious online firestorm trigger (i.e. perceived moral misconduct) posted on Face

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3

Lappeman, James, Robyn Clark, Jordan Evans, and Lara Sierra-Rubia. "The effect of nWOM firestorms on South African retail banking." International Journal of Bank Marketing 39, no. 3 (2021): 455–77. http://dx.doi.org/10.1108/ijbm-07-2020-0403.

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PurposeThis study analysed the effect of online negative word-of-mouth (nWOM) firestorms in the retail banking sector. By understanding negative sentiment and sentiment recovery across an entire retail banking sector, the research exposed a unique view of banking in South Africa.Design/methodology/approachThe study made use of both a sentiment and topic analysis of over 1.7 million social media posts in South Africa. The methodology made use of both NLP and human validation techniques to measure changes in social media sentiment during online firestorms. This measurement included each of South

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4

Johnen, Marius, Marc Jungblut, and Marc Ziegele. "The digital outcry: What incites participation behavior in an online firestorm?" New Media & Society 20, no. 9 (2017): 3140–60. http://dx.doi.org/10.1177/1461444817741883.

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Brands, celebrities, or politicians are increasingly facing enormous online outrages in response to moral misconducts. These online firestorms are characterized by high message volume, indignant tonality, and negative opinion climate. Based on the concept of moral panics, this article analyzes why people join online firestorms. We argue that participation behavior is driven by a moral compass and a desire for social recognition. Results of an experiment and a content analysis of user comments show that a higher number of participants decreases users’ willingness to participate but fosters comp

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5

Suwandee, Sasithorn, Jiraporn Surachartkumtonkun, and Aurathai Lertwannawit. "EWOM firestorm: young consumers and online community." Young Consumers 21, no. 1 (2019): 1–15. http://dx.doi.org/10.1108/yc-03-2019-0982.

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Purpose This study aims to examine the influence of homophily in an online community and the effect of electronic word of mouth (eWOM) consensus on young consumers’ attitudes. Design/methodology/approach This study implemented an experimental research design using a two (low/high homophily) × two (low/high eWOM consensus) mixed factorial design. This study explores young consumers’ changes in brand attitude after encountering negative eWOM. Findings The results indicate that a high consensus of negative eWOM among online community members leads to significant changes in attitude, while a low c

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6

Gassman, Ruth Ann, Tapati Dutta, Jon Agley, Wasantha Jayawardene, and Mikyoung Jun. "Social Media Outrage in Response to a School-Based Substance Use Survey: Qualitative Analysis." Journal of Medical Internet Research 21, no. 9 (2019): e15298. http://dx.doi.org/10.2196/15298.

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Background School-based alcohol, tobacco, and other drug use (ATOD) surveys are a common epidemiological means of understanding youth risk behaviors. They can be used to monitor national trends and provide data, in aggregate, to schools, communities, and states for the purposes of funding allocation, prevention programming, and other supportive infrastructure. However, such surveys sometimes are targeted by public criticism, and even legal action, often in response to a lack of perceived appropriateness. The ubiquity of social media has added the risk of potential online firestorms, or digital

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7

Lappeman, James, Mukund Patel, and Raeshaan Appalraju. "Firestorm Response: Managing Brand Reputation during an nWOM Firestorm by Responding to Online Complaints Individually or as a Cluster." Communicatio 44, no. 2 (2018): 67–87. http://dx.doi.org/10.1080/02500167.2018.1478866.

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8

Delgado-Ballester, Elena, Inés López-López, and Alicia Bernal-Palazón. "Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike." International Journal of Electronic Commerce 25, no. 3 (2021): 313–37. http://dx.doi.org/10.1080/10864415.2021.1943173.

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9

Salek, Thomas A. "Controversy Trending: The Rhetorical Form of Mia and Ronan Farrow's 2014 Online Firestorm Against #WoodyAllen." Communication, Culture & Critique 9, no. 3 (2015): 477–94. http://dx.doi.org/10.1111/cccr.12123.

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10

Lim, Joon Soo. "How a paracrisis situation is instigated by an online firestorm and visual mockery: Testing a paracrisis development model." Computers in Human Behavior 67 (February 2017): 252–63. http://dx.doi.org/10.1016/j.chb.2016.10.032.

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11

Brantner, Cornelia, Katharina Lobinger, and Miriam Stehling. "Memes against sexism? A multi-method analysis of the feminist protest hashtag #distractinglysexy and its resonance in the mainstream news media." Convergence: The International Journal of Research into New Media Technologies 26, no. 3 (2019): 674–96. http://dx.doi.org/10.1177/1354856519827804.

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Hashtag feminism has become a popular tactic of online protest against gender inequality. Using the Twitter hashtag #distractinglysexy, women scientists posted pictures of themselves in labs or during field research to contest misogynist remarks by Nobel laureate Tim Hunt. We examined the resulting humorous and memetic discourse on Twitter as well as its coverage in news media combining a content analysis of the multimodal tweets with a qualitative discourse analysis of German and British news media. The results show that the ironic memes in which researchers addressed sexism in academia by pa

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12

Delgado-Ballester, Elena, Inés López-López, and Alicia Bernal-Palazón. "How harmful are online firestorms for brands?" Spanish Journal of Marketing - ESIC 24, no. 1 (2019): 133–51. http://dx.doi.org/10.1108/sjme-07-2019-0044.

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Purpose Adopting an exploratory approach, this paper aims to focus on the potential negative consequences that online firestorms (OFs) might have on consumer–brand relationships. Specifically, the authors focus on the individual level through taking a close look at the content that users generate during these attacks. Design/methodology/approach The authors conducted content analysis to study four recent brand-related OFs that occurred on Twitter. Findings The results show that brands are at the core of the users’ conversations, although other actors, such as competing firms, can also be affec

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13

Rost, Katja, Lea Stahel, and Bruno S. Frey. "Digital Social Norm Enforcement: Online Firestorms in Social Media." PLOS ONE 11, no. 6 (2016): e0155923. http://dx.doi.org/10.1371/journal.pone.0155923.

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14

Hauser, Florian, Julia Hautz, Katja Hutter, and Johann Füller. "Firestorms: Modeling conflict diffusion and management strategies in online communities." Journal of Strategic Information Systems 26, no. 4 (2017): 285–321. http://dx.doi.org/10.1016/j.jsis.2017.01.002.

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15

Li, Yevgeniya, Jean-Gregoire Bernard, and Markus Luczak-Roesch. "Unpacking Online Firestorms in Organizational Fields: Towards a Research Agenda." Academy of Management Proceedings 2019, no. 1 (2019): 12055. http://dx.doi.org/10.5465/ambpp.2019.12055abstract.

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16

Einwiller, Sabine, Benno Viererbl, and Sascha Himmelreich. "Journalists’ Coverage of Online Firestorms in German-Language News Media." Journalism Practice 11, no. 9 (2016): 1178–97. http://dx.doi.org/10.1080/17512786.2016.1229578.

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17

Langaro, Daniela, Helder Neves, and Sandra Loureiro. "IS APOLOGY THE BEST STRATEGY TO MITIGATE ONLINE FIRESTORMS IN SOCIAL MEDIA?" Global Fashion Management Conference 2020 (November 5, 2020): 1374–82. http://dx.doi.org/10.15444/gmc2020.10.05.04.

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18

Pfeffer, J., T. Zorbach, and K. M. Carley. "Understanding online firestorms: Negative word-of-mouth dynamics in social media networks." Journal of Marketing Communications 20, no. 1-2 (2013): 117–28. http://dx.doi.org/10.1080/13527266.2013.797778.

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19

Kim, Sora, Kang Hoon Sung, Yingru Ji, Chen Xing, and Jiayu Gina Qu. "Online firestorms in social media: Comparative research between China Weibo and USA Twitter." Public Relations Review 47, no. 1 (2021): 102010. http://dx.doi.org/10.1016/j.pubrev.2021.102010.

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20

Kato, Hiroki. "What are people talking about in moral outrage? Communication processes of online firestorms in Japan." Revista de Comunicación 19, no. 1 (2020): 207–19. http://dx.doi.org/10.26441/rc19.1-2020-a12.

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In the age of the Internet, anonymous online users can form a societal reaction by posting large quantities of critique and insulting comments against (perceived) norm violations on social media. These so-called online firestorms, or Enjō in Japanese, tend to include aggressive behavior against the target. This research aims to reveal the dynamics of Enjō and explores how people communicate with each other in the formation process of Enjō by conducting a comparative case study. This study collects tweets posted in five Enjō cases and compares each case to create conceptual categories of the co

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21

Cole, Rachel. "The changing context of age-based classification and policy research in the age of subscription-video-on-demand." Journal of Digital Media & Policy 12, no. 2 (2021): 311–24. http://dx.doi.org/10.1386/jdmp_00063_1.

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This article draws on a history of media classification in Australia to consider how this field is developing. The focus is on age-based classification of commercially and professionally produced content, specifically made available through streaming and subscription-video-on-demand (SVOD) platforms. As platform company Netflix steps into the terrain of regulation, this environment is changing quite dramatically. The Netflix tool emerges in a governmental space characterized by new and emerging transnational governance and monitoring Boards, ghost work and moral panics in the form of online fi

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22

Scholz, Joachim, and Andrew N. Smith. "Branding in the age of social media firestorms: how to create brand value by fighting back online." Journal of Marketing Management 35, no. 11-12 (2019): 1100–1134. http://dx.doi.org/10.1080/0267257x.2019.1620839.

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23

Koch, Kevin, Alexander Dippel, and Matthias Schumann. "Does my Social Media Burn? – Identify Features for the Early Detection of Company-related Online Firestorms on Twitter." Online Social Networks and Media 25 (September 2021): 100151. http://dx.doi.org/10.1016/j.osnem.2021.100151.

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24

Lappeman, James, Robyn Clark, Jordan Evans, and Lara Sierra-Rubia. "The effect of nWOM firestorms on South African retail banking." International Journal of Bank Marketing ahead-of-print, ahead-of-print (2021). http://dx.doi.org/10.1108/ijbm-07-2020-0403.

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PurposeThis study analysed the effect of online negative word-of-mouth (nWOM) firestorms in the retail banking sector. By understanding negative sentiment and sentiment recovery across an entire retail banking sector, the research exposed a unique view of banking in South Africa.Design/methodology/approachThe study made use of both a sentiment and topic analysis of over 1.7 million social media posts in South Africa. The methodology made use of both NLP and human validation techniques to measure changes in social media sentiment during online firestorms. This measurement included each of South

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25

Markos-Kujbus, Éva, and Orsolya Gerencsér. "A negatív e-wom elsöprő ereje. Az online tűzvihar (firestorm) jelensége." Jel-Kép, no. 4 (2016). http://dx.doi.org/10.20520/jel-kep.2016.4.17.

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26

Morse, Nicole Erin. "Authenticity, Captioned: Hashtags, Emojis, and Visibility Politics in Alok Vaid-Menon’s Selfie Captions." M/C Journal 20, no. 3 (2017). http://dx.doi.org/10.5204/mcj.1240.

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IntroductionWithin social media visibility campaigns, selfie captions usually work to produce coherent identity categories, linking disparate selfies together through hashtags. Furthering visibility politics, such selfie captions claim that authentic identities can be made visible through selfies and can be described and defined by these captions. However, selfie captions by the trans artist Alok Vaid-Menon challenge the assumption that selfies and their captions can make authentic identity legible. Through hashtags, emojis, and punning text, Vaid-Menon’s selfie captions interrogate visibility

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27

Mocatta, Gabi, and Erin Hawley. "Uncovering a Climate Catastrophe? Media Coverage of Australia’s Black Summer Bushfires and the Revelatory Extent of the Climate Blame Frame." M/C Journal 23, no. 4 (2020). http://dx.doi.org/10.5204/mcj.1666.

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The Black Summer of 2019/2020 saw the forests of southeast Australia go up in flames. The fire season started early, in September 2019, and by March 2020 fires had burned over 12.6 million hectares (Werner and Lyons). The scale and severity of the fires was quickly confirmed by scientists to be “unprecedented globally” (Boer et al.) and attributable to climate change (Nolan et al.).The fires were also a media spectacle, generating months of apocalyptic front-page images and harrowing broadcast footage. Media coverage was particularly preoccupied by the cause of the fires. Media framing of disa

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28

Burford, James. "“Dear Obese PhD Applicants”: Twitter, Tumblr and the Contested Affective Politics of Fat Doctoral Embodiment." M/C Journal 18, no. 3 (2015). http://dx.doi.org/10.5204/mcj.969.

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It all started with a tweet. On the afternoon of 2 June 2013, Professor Geoffrey Miller, an evolutionary psychologist at the University of New Mexico (UNM) and visiting instructor at New York University (NYU), tweeted out a message that would go on to generate a significant social media controversy. Addressing aspiring doctoral program applicants, Miller wrote:Dear obese PhD applicants: if you didn’t have the willpower to stop eating carbs, you won't have the willpower to do a dissertation #truthThe response to Miller’s tweet was swift and fiery. Social media users began engaging with him on T

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