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Relevant bibliographies by topics / Online market research / Dissertations / Theses

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Dissertations / Theses on the topic 'Online market research'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Duan, Yaoyao Clare. "Market research of commercial recommendation engines for online and offline retail." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/90218.

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Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2014.<br>26<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (page 65).<br>In the era of big data and predictive analytics, recommendation systems or recommendation engines that recommend merchandise or service offerings based on individual preferences have had a revolutionary impact on retail businesses by making "personalization" a reality. As recommendable engines enable retailers to develop an unprecedented 360 degree understanding of their consumers at an individual level, ret

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2

Strapatá, Barbora. "Marketingová stratégia nového online produktu Promise-Book." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85386.

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The master thesis addresses the topic of human ability to keep a promise, resolution and deals with this issue in the context of social networks and internet in the form of online platform called Promise-Book. In particular, the thesis contains data and research materials which could be used as references for the product's marketing strategy. The materials include: market analysis based on a questionnaire research as well as a research based on secondary data acquired from public statistics and studies provided by different internet websites, which are summarized in a SWOT analysis. The thesis

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3

Petrovski, David, and Joao Pedro Pestana. "The Importance of Target Audience Selection for Kano Model Effectiveness : A Case Study of Klarna Group." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33504.

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The Kano model is a technique for a better understanding of the customers’ requirements, thus increasing the customers’ satisfaction. The process of identifying the customers’ requirements and increasing the customers’ satisfaction, by improving the offerings, is costly for the companies. In order not to waste resources, companies should firstly identify who their target audience is, through a market research. When companies understand who their target audience is, they are able to identify their requirements, in order to try to meet them, and increase customers’ satisfaction. The process of s

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Kostelník, Martin. "Vnímání internetové reklamy v české internetové populaci a její segmentace." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359950.

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This master´s thesis aims to analyse the perception of online advertising by the Czech online population and its subsequent segmentation to provide recommendations on how to efficiently use online advertising tools in the Czech internet environment. The thesis is divided into three parts - theoretical, methodological and practical. The theoretical part describes the online advertising environment as such, defines the basic concepts and describes research methods used in the thesis. The methodological part delves deeper into these methods and justifies the reasons behind using them. Finally, th

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5

Stakharyuk, Ulyana. "Vybrané problémy kvantitativního výzkumu trhu a jejich srovnání (Německo-Česko)." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74998.

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The thesis approaches market research with a focus on the online method. It details the online survey method and highlights its advantages and disadvantages.In the thesis an online concept test is applied for a Latvian cosmetic MÁDARA which runs in Germany and Czech Republic. The survey results are analyzed thus giving the concept with the greatest potential. It interprets the perception of cosmetic MÁDARA and interests of women in its purchase in both countries. Finally the market in which inters in buying cosmetic is higher is chosen.

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CEDERCRANTZ, JAKOB. "Försäljning av flygbiljetter över internet : En studie om hur Scandinavian Airlines skulle kunna öka försäljningen av flygbiljetter via internet." Thesis, KTH, Industriell marknadsföring, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-149248.

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Under de senare åren har försäljningen av flygbiljetter och hotell på internet ökat. Det har tillkommit många nya företag som etablerats som internetresebyråer. Företagen har tagit marknadsandelar från flygbolagens egna försäljningskanaler vilket har gjort att flygbolagen tappat kontakten med kunderna. Detta medför att flygbolagen får svårare att veta hur deras kunder reser och de kan heller inte få kontakt med dem om det händer något oförutsett. Syftet med denna rapport är att identifiera vilka parametrar som styr kunden att välja var flygbiljetten ska bokas och på det viset kunna ta fram för

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7

Biznár, Filip. "Development and outlook of online grocery retail in the Czech Republic and beyond." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-193050.

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The aim of this thesis is to provide a comprehensive understanding of successful strategies in retail trade, overview of the Czech online grocery retail market and provide recommendations how to succeed in this market. This diploma thesis is intended to help established big grocery retailers, start-ups venturing into the online grocery retail and prospective investors into such start-ups understand the Czech online grocery market. First, we provide a summary of the major developments in the history of retail trade and e-commerce accompanied by several business strategy frameworks proposed by a

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8

Johnson, Kris (Kris Dianne). "Analytics for online markets." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/98571.

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Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center, 2015.<br>This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.<br>Cataloged from student-submitted PDF version of thesis.<br>Includes bibliographical references (pages 147-153).<br>Online markets are becoming increasingly important in today's world as more people gain access to the internet. Furthermore, the explosion of data that is collected via these online markets provides us with new oppo

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Pacheco, Bernal Maria Carmen. "La adopción de la investigación de marketing con dispositivos móviles: un análisis empírico en la industria de la investigación de mercados en España." Doctoral thesis, Universitat Oberta de Catalunya, 2019. http://hdl.handle.net/10803/668434.

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Les tecnologies mòbils han representat nous reptes i oportunitats per als professionals de la indústria de la recerca en màrqueting i han permès noves maneres de recollir dades sobre les persones investigades. No obstant això, i malgrat els avantatges que representa l'ús d'aquestes metodologies, el seu procés d'adopció i difusió com a tècniques de recollida d'informació ha estat molt lent. Així mateix, el seu ús continua sent bastant limitat. Davant d'aquesta situació, aquest treball doctoral pretén avançar en la comprensió del procés d'adopció de la tecnologia i identificar els factors tecnol

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10

LIN, YI-FANG, and 林儀芳. "Healthy Preservation Catering Market Research Applied Online to Offline." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/20500631213962532326.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>104<br>ABSTRACT The present study is to understand consumer attitudes and demand for healthy food and beverage. We use “O2O” business models, elements closer to understand consumer behavior. This study regimen is aimed to 2017, a year of "aged society". We give these questionnaires to find out if people need healthy foods for themselves and their families or not. In between 2016 April 26 to May 3,the traditional market, hospitals area, and online, 300 questionnaires were issued, 276 of them is effective, rated 92%. The present study used descriptive statistical

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11

Cheng, Yu Chu, and 程佑柱. "The Research of Online Trading in Taiwan Equity Market." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/14287452859751538700.

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碩士<br>淡江大學<br>商管學院高階主管管理碩士學程<br>90<br>Online trading has the advantages of low cost, speed and convenience. Traditional brokerages join online market one by one. They compete for the market through low price and promotion. Most online brokerages come from traditional brokerages. Online trading can’t fully be replace by manpower, because the success of online trading is related to the acceptability of sales person. Pure online brokerages are under sharp competition environment now. They can’t obtain the competitive advantages through low price, product differentiation, and innovative Internet t

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Tsubiks, Olga. "MINING CONSUMER TRENDS FROM ONLINE REVIEWS: AN APPROACH FOR MARKET RESEARCH." 2012. http://hdl.handle.net/10222/15401.

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We present a novel marketing method for consumer trend detection from online user generated content, which is motivated by the gap identified in the market research literature. The existing approaches for trend analysis generally base on rating of trends by industry experts through survey questionnaires, interviews, or similar. These methods proved to be inherently costly and often suffer from bias. Our approach is based on the use of information extraction techniques for identification of trends in large aggregations of social media data. It is cost-effective method that reduces the possibili

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Liu, Yen-Hsien, and 劉彥顯. "A Research in C2C Online Market from the Nature of Transaction." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/15855531969326240668.

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14

Chen, Wen-Hao, and 陳文豪. "Research of Market Strategies in Online Game Industry by Using AHP Analysis." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/71756524112785699776.

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碩士<br>玄奘大學<br>資訊管理學系碩士班<br>99<br>Online game has become one of the major recreational activities in the Internet due to the fast developing of the Internet. However, most of the online game last shorter than average, but some are still under developing, which survive more than five years, and have a greater competition than others. This study focused on what are the marketing strategies of these massive online games. By collecting some research references about online game industries systematically, we can get useful marketing tactics helpful to online game management. The study also use Analy

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15

Rubow, Thomas. "IBM Online Marketing Strategy." Master's thesis, 2016. http://hdl.handle.net/10362/20562.

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CEMS<br>This project has been carried out in cooperation between IBM Client Center Moscow and a team of CEMS Students at GSOM. The first part is to do research on where a target group of CIO’s, Chief Engineers and IT Managers are active online and are discussing business pain points, this is done across several industries. The second part is focusing on the development of a strategy, that when implemented, can fulfill IBM Client Centers strategic goals. There is furthermore in this paper included an academic discussion where entrepreneurial frameworks from NOVA courses are discussed and

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Chen, Pei-Yu, and 陳姵妤. "Research on the Entry Mode of Taiwan Online Game Industry into the Mainland China Market." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/09620223901106205445.

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碩士<br>國立臺灣科技大學<br>管理研究所<br>98<br>Along with the booming development of the Mainland China on-line game industry and the cooperation chance of the cross-straits, and the Taiwan on-line game market has been limited by those factors of population volume, domestic market size, and gradual saturated market. In the development of internationalization and the globalization of Taiwan on-line game industry, the market growth potential of Mainland China has been subjected to the attention most. Consequently, how successfully get into the Mainland China market is currently the most important problem for

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17

Lin, Chia-Ying, and 林佳穎. "The Research of Online Games and Web Games'' Market Segmentation and Marketing Strategy." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77576151662240401121.

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碩士<br>銘傳大學<br>企業管理學系碩士班<br>99<br>As the major telecom companies continue to expand the bandwidth and low-cost computer trend, more and more people use the internet. Computer games develop from stand-alone to multiplayer, the internet makes players to break through space and time constraints. Thus, making Taiwan’s online games industry has a positive growth. Even after the impact of financial tsunami, compare with other industries the otaku economy grows fast. And because of the Facebook the web games are popular once again, many companies want to cooperate with the Facebook, even the distribut

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18

WANG, BO, and 王浡. "Online to Offline Business Model Research and Market Competition Analysis:A Case Study of Chinese Retail and Service Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/ne6ys5.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>103<br>Smart phones and 3G started the era of Mobile Internet, the Online to Offline is coming with it. What is the O2O business model and it’s core values? What changes will it bring to the retail industry? And how will the whole market competition structure change? These are the key issues this paper want to figure out. I will choose Chinese retail and service industry as an example, try to research the business model about O2O, and then focus on the Omni channel strategy in retail market. Besides, I will use the Strategy Group Analysis and Five Forces model to ha

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19

Horsch, André René. "How to launch an online retail business : the case of BECONVIDA." Master's thesis, 2020. http://hdl.handle.net/10400.14/31239.

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Motivated by the current development towards online retailing, the purpose of this dissertation is to give insights into the launch of BECONVIDA, the first online retail business of medicallyapproved food and non-food products specifically for pregnant women in Germany. When launching a business in the retail sector significant questions emerge. Is the target market large enough and is it likely to grow in the future? What does the competitive environment look like? What should the assortment in terms of breadth and depth look like and what product categories to include? To answer those

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20

Liang, Ting-chih, and 梁庭芝. "The Research of Strategic Alliances in Chinese Online Media Market : A Case Study on Portal Sites in Taiwan and China." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/54385832947127109098.

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碩士<br>元智大學<br>資訊傳播學系<br>91<br>With huge network access and user group, “Portal Sites” had become best platform for digital content, Intetnet marketing, paid service and Electronic Commerce. The thesis employed a case study method on the analysis of Portal Sites in Taiwan and China: “Yahoo!Kimo” and “Yahoo!China”.We discussed the model of strategic alliances, and the factors and differences between Taiwan and China market for portal site operator. The analysis presents the current strategic alliances model is: (1)"Alliances" is a efficient strategy for portal sites to fac

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Hwang, Lih-lih, and 黃莉莉. "The Research on the Internet-mediated Market Orientation, Customization and Marketing Strategy on Website Success--A Case Study of Online Shopping." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/692h8k.

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碩士<br>南華大學<br>管理科學研究所<br>95<br>Facing the rapid changing in internet environment and getting various shopping behavior, internet stores have to increase their competitiveness to achieve success. Because of it’s characteristics such as electronic transaction, information collection and analysis, low cost, personalization, high interactivity, real time, and extensibility, the business model of “E-Commerce” brings challenges to traditional model. However, in order to turn plain net surfer to customers and even loyal customers, E-Commerce has to provide competitive values. 　　　The purpose of this

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Ruihley, Brody James James. "The Fantasy Sport Experience: Motivations, Satisfaction, and Future Intentions." 2010. http://trace.tennessee.edu/utk_graddiss/747.

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Fantasy sport participation is an online activity consuming the time, energy, and devotion of many sport followers. This activity provides participants a unique way to experience sport aside from simply viewing, listening, or following a sporting contest. Fantasy sport users present marketers and advertisers with a distinct type of sport fan, segmentation strategy, and target market. These users experience sport beyond wins, losses, and championships. They view statistics as fantasy points, individual players as products, and injury reports as team-altering news. These users see sport through

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Jesus, Maria Garcia de. "The digital transformation of the banking industry: case of Caixa Geral de Depósitos." Master's thesis, 2021. http://hdl.handle.net/10071/24025.

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This project emerges from the evidence of failures in terms of the Digital Marketing strategy at Caixa Geral de Depósitos, and its ambition to achieve the leadership position in digitalization of banking services, while transforming it with a focus on digital inclusion, to boost sales and guarantee competitiveness in the open banking era. CGD has been evolving its digital offer, but it presents several areas with a lot of potential for evolution. This project aims to provide information and highlight the relevance of this topic, as well as defining an efficient digital marketing strategy

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Lote, Ravindra R. "Agent Based Modeling of Electronic Markets To Analyze the Sustainability of Mutual Cooperation." 2007. https://scholarworks.umass.edu/theses/13.

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According to game theory, dominant strategy of Prisoner’s Dilemma game is defecting. Since online trading between two strangers falls in the realm of a Prisoner’s Dilemma, failure should be the only logical conclusion of such electronic commerce situation. Traders are less likely to cooperate since they are not required to deal with the same buyer again given the enormous population of online traders. Thus one could argue that markets like eBay should never exist. Then what is the reason behind resounding success of such electronic markets? The answer lies in the reputation system that they e

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