Relevant bibliographies by topics / Online marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Online marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 July 2024

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Journal articles on the topic "Online marketing"

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Beyer, Karolina. "Online marketing as a successor of traditional marketing." Studia i Prace WNEiZ 52 (2018): 9–20. http://dx.doi.org/10.18276/sip.2018.52/1-01.

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Kowal, Witold. "Marketing metrics – perspektywa marketingu offline vs. marketingu online." Marketing i Rynek 2023, no. 7 (July 21, 2023): 18–26. http://dx.doi.org/10.33226/1231-7853.2023.7.3.

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Mehkarker, Ms Nikita. "Online Marketing Services." International Journal for Research in Applied Science and Engineering Technology V, no. III (March 25, 2017): 556–60. http://dx.doi.org/10.22214/ijraset.2017.3103.

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Leung, Fine F., Flora F. Gu, and Robert W. Palmatier. "Online influencer marketing." Journal of the Academy of Marketing Science 50, no. 2 (January 8, 2022): 226–51. http://dx.doi.org/10.1007/s11747-021-00829-4.

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Bakamjian, Ted. "Marketing online publications." Leading Edge 19, no. 3 (March 2000): 236–37. http://dx.doi.org/10.1190/tle19030236.1.

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Agrawal, A., J. Basak, V. Jain, R. Kothari, M. Kumar, P. A. Mittal, N. Modani, K. Ravikumar, Y. Sabharwal, and R. Sureka. "Online marketing research." IBM Journal of Research and Development 48, no. 5.6 (September 2004): 671–77. http://dx.doi.org/10.1147/rd.485.0671.

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Walter, V. "Praxiswissen Online-Marketing." Marketing Review St. Gallen 26, no. 6 (December 2009): 62. http://dx.doi.org/10.1007/s11621-009-0096-4.

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McMahan, Carolynn, Roxanne Hovland, and Sally McMillan. "Online Marketing Communications." Journal of Interactive Advertising 10, no. 1 (September 2009): 61–76. http://dx.doi.org/10.1080/15252019.2009.10722163.

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Oedi, Marcel, Christoph Brenner, and Rüdiger Zarnekow. "Online-Marketing-Budgetallokation." Controlling 25, no. 12 (2013): 664–69. http://dx.doi.org/10.15358/0935-0381_2013_12_664.

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Steinhoff, Lena, Denni Arli, Scott Weaven, and Irina V. Kozlenkova. "Online relationship marketing." Journal of the Academy of Marketing Science 47, no. 3 (December 19, 2018): 369–93. http://dx.doi.org/10.1007/s11747-018-0621-6.

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Dissertations / Theses on the topic "Online marketing"

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Cabezón, Nicolás Marcelo. "Marketing online." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2014. http://bdigital.uncu.edu.ar/7107.

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El principal objetivo de esta investigación es ver cómo se ha ido modificando la industria turística con la llegada de las nuevas tecnologías como internet con su banda ancha o los nuevos métodos de comunicación que acercan a los consumidores entre sí. Para llevarla a cabo, se pretende investigar cuál era la manera en que los consumidores se desempeñaban dentro de la industria turística para conseguir satisfacer sus necesidades, y se tratará de demostrar cómo esta relación entre cliente industria ha sufrido una transformación sustancial debido al ingreso de un nuevo actor a la ecuación: la “tecnología de la comunicación".
Fil: Cabezón, Nicolás Marcelo. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
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Zrůst, Daniel. "Online marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192686.

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The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketing plays the key role.
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Novotný, Ondřej. "Inbound marketing v kontextu tradičních nástrojů internetového marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-195465.

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This diploma thesis aims primarily to present inbound marketing as a new method of free propagation on the Internet and on the basis of my own research to further evaluate its suitability for selected business sectors. Research is conducted on a sample of 69 websites divided into seven sectors. After successive investigation of traffic sources and their effectiveness based on the relative expression of conversion rate the suitability of this method for particular sectors is judged. The second objective is a design of inbound marketing strategy for selected web based on knowledge from the practical part of thesis.
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Horecká, Ivana. "Online Marketing Trends." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204065.

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This thesis deals with online marketing trends. Its main goal is to define the latest online marketing trends, create a website with the free online marketing trends, and analyse their effectiveness. The theoretical part brings a thorough description of the latest online marketing trends. Moreover, it provides an insight into the latest trends in the website development. The chosen online marketing trends defined in the theoretical part are subsequently applied on a newly created website. All the steps taken throughout the process of creating the website together with the application of the latest trends are described in the practical part. The website is created gradually in the course of writing this thesis and only free online marketing tools are applied on this website. The effectiveness of the chosen online marketing trends is monitored and consequently analysed. The recommendations resulting from the analysis are provided at the end of the practical part. This thesis might serve as a guide for those who wish to create a website with the latest online marketing trends.
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Cuaranda, Gastón. "Marketing offline vs online." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2014. http://bdigital.uncu.edu.ar/6927.

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En este trabajo se analiza la sinergia actual entre marketing offline y online, y la evolución de dicha disciplina a lo largo de las últimas décadas. Además se pretende exponer un modelo de gestión de redes sociales, que sirva de base para futuras campañas integrales de marketing.
Fil: Cuaranda, Gastón. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
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Kuzmiak, Štefan. "Online marketing portálu iKariéra.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9405.

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As a reaction to problems of the portal iKariera.cz with low numbers of visitors and registered users the thesis tries to evaluate the suitability, contributions and effectiveness of chosen online marketing tools and also their potential for solving those problems for the future. The thesis compares the contributions and effectiveness of SEO, PPC campaigns in the search engine of Google and campaigns at social network site Facebook.com with other offline and cross media campaigns realized at the same time. On the basis of a comparison of the outputs and other facts the thesis tries to give future oriented recommendations for the formulation of a marketing communication strategy for the portal."
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Vachková, Rita. "Online marketing v hotelnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191697.

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This thesis is focused on online marketing and its application and use in hotel industry. The aim is to familiarise the reader with this issue and in the context of this objective create a study with a comprehensive view on online marketing in hotel industry, that is further complemented by the own research. In the context of primary research was determined the sub-objective - to analyse the situation of online marketing on the market of hotels in Prague, especially in terms of their internet presentation and advertising in search engines. The thesis is divided into three parts. First is a theoretical definition of online marketing, which is followed by secondary research concerning the usage of internet in the Czech Republic, then there is a mapping of the current situation in hotel industry, where is again used secondary research. The thesis concludes with primary research focused on the online marketing of hotels in Prague. Whole thesis is carried out in cooperation with the company Blueberry.cz Apps, s.r.o.
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Šnajdr, Radek. "Online marketing vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358941.

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The main goal of this thesis was evaluate the impact of indiviudal tools of communication mix on the results of the online campaign of the chosen brand. This campaign lasted for almost three months. The core of the campaign was consumer competition. The main goal of this campaign was sale increase and brand awareness. In the first part, I dealt with the tools of the communication mix from the point of view of the use in marketing and measuring their performance. In the second part, I analyzed the way brand worked with individual tools of commuciation mix and then I evaluated the tools according to established criteria such as impresion, interaction, web traffic and conversions. I used analytical tools to evaluate the success of each of the communication mix tools. After evaluating the communication mix tools, I suggested recommendations for further brand communication on the Internet. The biggest impact on the results of the campaign had Facebook, which clearly dominated among all of the tools from the point of view of all the criteria.
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Lazareva, Ekaterina. "Online marketing vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359002.

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The aim of this master thesis is to analyze the current state of the companys marketing activities on the Internet (using the SEO PPC advertising social networks activities web traffic) and evaluate effectiveness of online marketing strategy. Thesis includes analysis of online communication of competitors companies on the Czech market. Basing on these analyzes recommendations and suggestions for improving the effectiveness of online marketing tools were presented.
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Kolibius, Mischa. "Online-Marketing für Bio-Produkte." [S.l.] : [s.n.], 2002. http://www.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/2583.

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Books on the topic "Online marketing"

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Kreutzer, Ralf T. Online-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33937-1.

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Kreutzer, Ralf T. Online Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35369-8.

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Kreutzer, Ralf T. Online-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25360-8.

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Schwickert, Axel C., and Thomas E. Theuring. Online-Marketing. Wiesbaden: Vieweg+Teubner Verlag, 1998. http://dx.doi.org/10.1007/978-3-663-01228-3.

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Gräf, Hjördis. Online Marketing. Wiesbaden: Deutscher Universitätsverlag, 1999. http://dx.doi.org/10.1007/978-3-663-08807-3.

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Kreutzer, Ralf T. Online-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-12287-4.

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Lammenett, Erwin. Praxiswissen Online-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32340-0.

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Lammenett, Erwin. Praxiswissen Online-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25135-2.

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Lammenett, Erwin. Praxiswissen Online-Marketing. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8251-3.

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Lammenett, Erwin. Praxiswissen Online-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15494-3.

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Book chapters on the topic "Online marketing"

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Walsh, Gianfranco, Alexander Deseniss, and Thomas Kilian. "Online-Marketing." In Marketing, 535–69. Berlin, Heidelberg: Springer Berlin Heidelberg, 2020. http://dx.doi.org/10.1007/978-3-662-58941-0_12.

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Olbrich, Rainer, Carsten D. Schultz, and Christian Holsing. "Online-Marketing." In Electronic Commerce und Online-Marketing, 47–153. Berlin, Heidelberg: Springer Berlin Heidelberg, 2015. http://dx.doi.org/10.1007/978-3-662-46327-7_3.

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Walsh, Gianfranco, Alexander Klee, and Thomas Kilian. "Online-Marketing." In Springer-Lehrbuch, 453–79. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-89136-9_12.

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Reuss, Sabine. "Online-Marketing." In Marketing für Kanzleien und Wirtschaftsprüfer, 78–102. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8703-7_5.

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Heßler, Armin, and Petra Mosebach. "Online-Marketing." In Strategie und Marketing im Web 2.0, 181–276. Wiesbaden: Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-4062-9_5.

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Summa, Harald A. "Online-Marketing." In Publizistik im vernetzten Zeitalter, 163–70. Wiesbaden: VS Verlag für Sozialwissenschaften, 1998. http://dx.doi.org/10.1007/978-3-322-87306-4_11.

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Spindler, Gerd-Inno. "Online-Marketing." In Basiswissen Marketing, 209–13. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30963-3_11.

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Budde, Volker, Dagmar Mack, Christian Reichardt, Harald Mathie, and Torsten Schwarz. "Online-Marketing." In E-Business — Handbuch für Entscheider, 165–233. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56148-1_3.

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Walsh, Gianfranco, Alexander Deseniss, and Thomas Kilian. "Online-Marketing." In Springer-Lehrbuch, 515–50. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38041-9_12.

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Spindler, Gerd-Inno. "Online-Marketing." In Basiswissen Marketing, 215–19. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38339-8_11.

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Conference papers on the topic "Online marketing"

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Wang, Ping. "Online Book Marketing System." In 2015 International Conference on Management, Education, Information and Control. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/meici-15.2015.323.

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Brito, Patrícia Leite. "ESTRATÉGIAS DE MARKETING EM SAÚDE." In III Congresso Nacional Online de Empreendedorismo. Congresse.me, 2021. http://dx.doi.org/10.54265/wyud2109.

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INTRODUÇÃO: O Marketing é uma ferramenta poderosa usada em todas as áreas para realizar os desejos dos clientes e ou criar produtos ou serviços que facilitem a vida. Os indicadores de fidelização e o aumento de serviços personalizados para atender a cada tipo de público, demonstram que cada vez mais, os clientes buscam atender suas necessidades específicas e individualizadas. No marketing voltado para área da saúde, diversas ações e estratégias com foco no cliente e no seu desejo foram desenvolvidas ao longo da última década, para impulsionar o crescimento e geração de valor para profissionais e clientes. OBJETIVO: Identificar as principais ferramentas e recursos de marketing utilizados por profissionais da saúde para atrair e aproximar seus clientes. MÉTODO: Estudo prospectivo, transversal, observacional e descitivo de abordagem quantitativa. Foi realizado um questionário no Goole Forms, enviado para grupo de profissionais de saúde, para analizar que tipo de ferramentas e recursos são utilizados em sua prática diária. Foram questionadas as variáveis relacionadas ao atendimento direto e prestação de serviços, além de avaliação da percepção da qualidade e satisfação dos clientes. As respostas foram inseridas em planilha do programa Excell e criadas gráficos e tabelas para avaliação dos resultados obtidos. RESULTADOS: Foram obtidas 85 respostas: 52% utilizavam recursos de marketing para aproximar o público alvo. Os recursos utilizados com maior frequência foram 30% cartões digitais, 33% whatzap empresarial para interação individualizada, 10% contato recorrente com o paciente por meio digital, 18 % criação de homepage e site com acesso e marcação dos serviços on line, 8% palestras e pequenos vídeos para os clientes, 5 % Lives sobre temas especializados, 28% canal de Teleconsulta e Telemonitoramento, 10% aplicação do NPS para avaliação da qualidade dos serviços recebidos, 5% feedback com o cliente. CONCLUSÃO: O marketing na voltado para o nicho de profissionais e serviços de saúde, ainda é um recurso com grandes expectativas de crescimento, por ser subutilizado. É necessário no mundo globalizado e inter-conectado de hoje, que todas as ferramentas de facilitação e conectividade sejam oferecidas para os clientes que buscam os serviços e produtos oferecidos por profissionais dessa área. Motivar, instruir e oferecer conhecimento e acesso sobre esses recursos pode ser o modelo diferencial para os profissionais do futuro e seus clientes em potencial. Novos modelos e ferramentas devem ser desenvolvidas, para facilitar e aumentar a adesão e fidelização desse público. PALAVRAS-CHAVE: marketing em saúde, marketing digital, fidelizar
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Voicu, Mirelacatrinel. "ONLINE MARKETING STRATEGIES USED TO DEVELOP ONLINE COURSES." In eLSE 2018. Carol I National Defence University Publishing House, 2018. http://dx.doi.org/10.12753/2066-026x-18-251.

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In this paper we present a study on some online marketing strategies which can help us in developing online courses. We include components such as: Design & Development, Content marketing, Social Media, Reputation, Affiliate Marketing, Analytics, Email marketing, SEO, PPC, and even E-commerce components.For example, using Google Trends or Keyword Planner tool of Google AdWords, we can find out if there are people interested in the topic that we treat in our courses. At the same time, we can have information about their geographic location, such as countries or cities. With Google Analytics we can see the traffic on our website, containing useful information about the visitors: demographic data, how they have get on our website (direct, organic search, social, etc.), what kind of devices they use, etc. To find if there are people interested on our offer of courses, we also present how we can obtain such an information from YouTube of Facebook. We are focused on the increasing using of the Internet on mobile devices – and for this reason, on the importance of developing websites for mobile or even mobile apps. In the case of mobile apps, we also point out observations on some mobile marketing strategies which must be considered. We present some observations on the electronic format of course content: text, image, video, or interactive platforms and how it can use in the best forms on small devices and how different cloud computing technologies and services can improve the quality of our online courses.
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Hojdik, Vladimír. "INTRODUCTION TO MARKETING METRICS AND CHARACRERISTICS OF SELECTED ONLINE MARKETING METRICS." In DOKBAT 2017. Tomas Bata University in Zlín, Faculty of Management and Economics, 2017. http://dx.doi.org/10.7441/dokbat.2017.15.

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Mohamad Zaki, Nur Amalina, Zuha Rosufila Abu Hasan, Safiek Mokhlis, Shahriman Abdul Hamid, and Mohd Saiful Izwaan Saadon. "THE EFFECTIVENESS OF ONLINE CONSERVATION MARKETING FOR RELATIONSHIP MARKETING BETWEEN CONSERVATION ORGANISATIONS AND BUSINESSES." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.005.

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Even prior to the COVID-19 pandemic, marketing for online conservation was increasingly used by conservationists to appeal for funds from businesses and to improve public awareness on the need to reduce the loss of biodiversity. Yet, uncertainty remains in the academic literature about the effectiveness of online conservation marketing. Given that the potential impact of online conservation marketing in the corporate sector is evident (i.e., with a clear reduction in management and maintenance costs, and an increase fund collection), knowledge of online conservation marketing is important for building and maintaining a conservation group -to-business relationship. This study serves as an exploratory inquiry and aims to understand whether Environmental Education Centers (EECs) in Malaysia use electronic platforms for conservation marketing purposes. Based on an extensive literature search on conservation marketing and a search for EEC background information, from 2015 to 2020 many EECs in Malaysia have either used, or are using (i.e., WWF Malaysia) or will soon be using (i.e., Taman Hidupan Liar Gua Musang) online conservation marketing as one of their marketing strategies. The findings hold true even for the EECs with poor Internet connections (i.e., National Elephant Conservation Centre Kuala Gandah). This exploratory study underscores the need for more research in this area, especially with regard to the effectiveness of online conservation marketing among EECs since many of the EECs are situated in locations with poor Internet connectivity. Without an understanding of electronic marketing strategy used by the EECs, the conservationists’ role will likely be limited to that of conservation research, improving the standards of animal welfare and describing the loss of biodiversity.
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Belostecinic, Grigore, and Eudochia Jomir. "Online University Marketing: Opportunities And Strategies." In 27th International Scientific Conference “Competitiveness and Innovation in the Knowledge Economy”. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/cike2023.16.

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Under the conditions of intensifying competition, increasing costs and rapidly decreasing student numbers, universities are facing difficulties in promoting educational offers and attracting students, trying to find the best ways to interact with target audiences to improve and develop the institutional image and reputation, increasing notoriety, increase the attractiveness of study programs and stimulate enrollment. Therefore, the issue of marketing strategies, policies and tactics becomes increasingly current and of major interest to universities. At the same time, the studies conducted allow us to find that marketing remains one of the fields often ignored by universities. The use of digital channels becomes a necessity for any university marketing strategy.
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Glance, Natalie, Matthew Hurst, Kamal Nigam, Matthew Siegler, Robert Stockton, and Takashi Tomokiyo. "Deriving marketing intelligence from online discussion." In Proceeding of the eleventh ACM SIGKDD international conference. New York, New York, USA: ACM Press, 2005. http://dx.doi.org/10.1145/1081870.1081919.

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Glance, Natalie, Matthew Hurst, Kamal Nigam, Matthew Siegler, Robert Stockton, and Takashi Tomokiyo. "Analyzing online discussion for marketing intelligence." In Special interest tracks and posters of the 14th international conference. New York, New York, USA: ACM Press, 2005. http://dx.doi.org/10.1145/1062745.1062924.

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Simasathiansophon, Nalin. "Educational Marketing Strategy Through Online Platform." In the 2019 3rd International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3345120.3345151.

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Milani, Alfredo, and Valentino Santucci. "Online PSO for Web Marketing Optimization." In 2009 IEEE International Conference on e-Business Engineering. IEEE, 2009. http://dx.doi.org/10.1109/icebe.2009.92.

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Reports on the topic "Online marketing"

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McKittrick, Susan. Adobe’s Online Marketing Suite. Boston, MA: Patricia Seybold Group, March 2011. http://dx.doi.org/10.1571/psgp03-23-11cc.

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Jai, Tun-Min (Catherine). Bring the Real-World Digital Marketing Experience to Classroom: Google Online Marketing Challenge. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-392.

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Decarolis, Francesco, Maris Goldmanis, and Antonio Penta. Marketing Agencies and Collusive Bidding in Online Ad Auctions. Cambridge, MA: National Bureau of Economic Research, October 2017. http://dx.doi.org/10.3386/w23962.

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Kraynova, O. S., and M. Ketrar. Marketing analysis of the market for online tourism and related services. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00066.

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Jai, Tun-Min Catherine. Real Money, Real Clients, Real Experience: Using Google Ad Grants to Teach Online Marketing. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8313.

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Nguyen, Nhung. Online Shopping Transformation and It’s Impacts on Small Business and Consumer Behavior During the Covid-19 Pandemic: Implementing E-Marketing Strategies for Small Business. Ames (Iowa): Iowa State University, May 2022. http://dx.doi.org/10.31274/cc-20240624-1081.

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Mashingia, Jane, S. Maboko, P. I. Mbwiri, A. Okello, S. I. Ahmada, R. Barayandema, R. Tulba, et al. Joint Medicines Regulatory Procedure in the East African Community: Registration Timelines and Way Forward. Purdue University, November 2021. http://dx.doi.org/10.5703/1288284317429.

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A review of the East African Community (EAC) joint regulatory review process was conducted, registration timelines analyzed and key milestones, challenges and opportunities documented for the period of July 2015 to January 2020. A total of 113 applications were submitted for joint scientific review. Among these, 109 applications were assessed, 57 were recommended for marketing authorisation, 52 applications had queries to applicants and four applications were under review. A total median approval time for all products ranged from 53 to 102 days. The maximum time taken by a regulator to review the dossier was 391 days and the minimum time was 44 days. For applicants, the maximum time to respond to queries was 927 days and the minimum time was nine days. The total median time for granting marketing authorisation by the National Medicines Regulatory Authorities (NMRA) decreased from 174 to 39 working days in 2015 and 2019 respectively. However, not all EAC NMRA has granted marketing authorisation to all 57 products due to non-payment of applicable fees by applicants. Long regulatory approval timelines were contributed by limited capacity for timely scientific review of dossier by some NMRA, lack of online portal to share dossiersand assessment reports, delay in responding to queries by applicants and deficiencies in dossier. The metric tool and register of medical products submitted for joint scientific review had incomplete data. Challenges were identified and actions recommended to ensure regional regulatory system optimization, efficiency, transparency, sustainability and accountability.
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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, but also its possibilities as the main tool of Internet marketing and offline or digital marketing. It is emphasized that the personal brand should be considered as a tool that builds a reputation and a positive image in the information space, as well as allows you to get a variety of resources only using professional skills and knowledge. It is important not only to form your own audience, but also to meet its needs. The GORDON online publication is analyzed, because this media resource is a consequence of the influence of personal brand on the audience and rapid development in the context of promoting a particular media resource, and the main ideologue and co-founder of this publication is an example of how personal brand can affect audiences. and promote the development of a specific business project. It is noted that the reputation of Dmitry Gordon and his odious figure became the basis for the success of this online publication, and attitudes toward him may be different and often ambiguous, but his person is known to everyone in the post-Soviet space. Modern information space needs scandalous and odious personalities, because they are able to arrange a show, give people emotions. The author points out that branding is an extremely promising technology not only in the context of promoting and promoting a particular media resource or personal brand, but also promotes the comprehensive development of journalists as public opinion experts and potential speakers at international conferences not only in journalism, but also internet marketing.
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Pretorius, Philip Christo. Various Facets of Populist, Authoritarian and Nationalist Trends in Japan and Taiwan. European Center for Populism Studies (ECPS), March 2024. http://dx.doi.org/10.55271/rp0052.

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This report provides a brief overview of the tenth event in ECPS’s monthly Mapping European Populism (MEP) panel series, titled "Various Facets of Populist, Authoritarian and Nationalist Trends in Japan and Taiwan" held online on February 29, 2024. Moderated by Dr. Dachi Liao, Emeritus Professor at the Institute of Political Science at National Sun Yat-sen University in Taiwan, the panel featured speakers Dr. Yoshida Toru, Full Professor of Comparative Politics at Doshisha University in Japan, Dr. Airo Hino, Professor, School of Political Science and Economics, Waseda University, Dr. Szu-Yun Hsu, Assistant Professor, Political Science, McMaster University, Dr. Jiun-Chi Lin, Postdoctoral researcher at the Institute of Marketing Communication, National Sun Yat-sen University.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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