Relevant bibliographies by topics / Online marketing strategies

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Online marketing strategies'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Online marketing strategies"

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Bol, Jennifer L. "Online journal marketing strategies." Learned Publishing 11, no. 1 (1998): 33–37. http://dx.doi.org/10.1087/09531519850146643.

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CONSTANTINESCU, Victor-George, Iuliana CONSTANTIN, and Catalina Gabriela BELGIU CUREA. "Promotion Strategies in Online Marketing." Logos Universality Mentality Education Novelty: Social Sciences 6, no. 1 (2017): 73–82. http://dx.doi.org/10.18662/lumenss.2017.0601.07.

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Srivastava, Abhishek. "Analyzing Effective Digital Marketing Strategies for Online Merchants." European Economic Letters Vol 13, Issue 3 (2023) (2023): 701–8. https://doi.org/10.52783/eel.v13i3.352.

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In today's extremely competitive business environment, digital marketing has evolved into an essential component that must be present for an online retailer to achieve success and sustain development. The purpose of this research is to investigate successful digital marketing methods for online retailers, with a particular emphasis on gaining an understanding of the main components that contribute to the accomplishment of a digital marketing campaign. In the beginning of the paper, we discuss the significance of digital marketing in the context of online retailers. More specifically, we fo
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Volek, Martin. "Online Marketing Strategies for Travel Agencies." Studia commercialia Bratislavensia 4, no. 16 (2011): 590–99. http://dx.doi.org/10.2478/v10151-011-0013-0.

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Online Marketing Strategies for Travel Agencies This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over traditional marketing instruments. In the next section the author addresses the search engine optimization in order to improve the position of a travel agency when searching for potential customers. In the final section the author describes the key socia
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Saraswati, Arvind Kumar, Asif Ali Syed, and Shamsher Singh. "Epistemology of Relationship Marketing Strategies." International Journal of Customer Relationship Marketing and Management 9, no. 3 (2018): 1–12. http://dx.doi.org/10.4018/ijcrmm.2018070101.

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Relationship marketing strategies are designed to building customer loyalty by providing value to all the parties involved in the relational exchanges. The chosen field for this article was the online travel industry. The Indian online travel industry growing at a steady rate. However, the success of the online travel industry is not guaranteed despite of its significant growth potential in India. Rather, it is contingent upon understanding complex consumer shopping behavior. This article is aimed at exploring the epistemology of relationship marketing strategies, and to assess the extent to w
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Hasan Mahmud, Niaz, and Irene García-Medina. "Vodafone: The relationship between brand image and online marketing strategies." IROCAMM-International Review Of Communication And Marketing Mix, no. 1 (2018): 7–31. http://dx.doi.org/10.12795/irocamm.2018.i1.01.

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Erislan, Erislan. "Affiliate Marketing Strategies in Increasing Online Sales." Return : Study of Management, Economic and Bussines 3, no. 2 (2024): 114–21. http://dx.doi.org/10.57096/return.v3i2.216.

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Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely
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Bolisani, Ettore, and Giorgio Gottardi. "Online technology markets and suitable marketing strategies." International Journal of Technology Marketing 1, no. 1 (2005): 37. http://dx.doi.org/10.1504/ijtmkt.2005.008124.

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Levaggi, Rosella, Grazia Orizio, Serena Domenighini, et al. "Marketing and pricing strategies of online pharmacies." Health Policy 92, no. 2-3 (2009): 187–96. http://dx.doi.org/10.1016/j.healthpol.2009.03.010.

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Mendoza, Xavier Lawrence, Jerico Tadeo, Monica Dela Cruz, Denmark Cris Gonzales, and Roselle Pamintuan. "Personal Marketing Strategies of Online Game Streamers." International Journal of Computing Sciences Research 7 (January 1, 2023): 1790–815. http://dx.doi.org/10.25147/ijcsr.2017.001.1.144.

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Dissertations / Theses on the topic "Online marketing strategies"

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Targett, Paul Barrie. "Marketing Strategies to Improve Online Sales." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6134.

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Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, can experience inhibited growth, higher transaction costs, and a loss of competitive advantage. The purpose of this qualitative single case study was to explore marketing strategies that marketing executives of a traditional retail firm used to improve online sales. Eight purposefully selected marketing executives in the head offices of a large traditional retail business in South Africa who had implemented effective marketing strategies to improve online sales participated in the study. Social
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Daemi, Zohreh. "Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6195.

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Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in t
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Daemi, Zohreh. "Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses." Thesis, Walden University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13425342.

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<p> Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers&rsquo; purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who
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Thorbecke, Lysa, and thomas Britos. "Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29412.

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The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. Further, this project aims to contribute to the development of new knowledge regarding the online marketing strategies in the outbound tourism market.
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Lockett, Asia R. "Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5896.

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Small retail business leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to explore the strategies some small retail business leaders use to implement online marketing to increase sales. Data were collected from 4 small retail business owners who successfully used strategies to implement online marketing in California. The conceptual framework for this study was Rogers's diffusion of innovation theory. Data collection techniques and sources were semistructured, face-to-face interviews, and review of public business
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Laing, Audrey Frances. "Bookselling culture and consumer behaviour : marketing strategies and responses in traditional and online environments." Thesis, Robert Gordon University, 2008. http://hdl.handle.net/10059/400.

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This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Holman, 2007; Horner, 2007a). While BML (Book Marketing Limited) carries out a valuable range of research into publishing and bookselling on an ongoing basis, nevertheless, both are relatively new research areas, and bookselling is particularly underdeveloped. It would appear that research in the field of bookselling has yet to be examined in an acad
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Claesson, Amanda, and Albin Jonsson. "The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-16932.

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Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. Customers now have a demand for relevant content that is valuable for them. The purpose of this dissertation is to develop an understanding of this marketing strategy, and clarify the key dimensions that distinguish content marketing from other marketing strategies. This thesis rests on a reali
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Liu, Yan. "Value Creation through Bonding Strategies: An Online Retailing Context." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1435851555.

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Izquierdo, Pastor Adrià. "Online Personalized Communication : A quantitative study on promotional strategies to increase customer satisfaction." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-32756.

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Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. Recently, owing to semantic web generation, some companies started to use personalized marketing in communication as a way to turn the conversions around and thus increase customer retention and loyalty. As a matter of fact, the retention and loyalty stages on the internet are, on average, the least crafted of the whole cycle.
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Booth, Emily Anne. "Online marketing and fundraising strategies for non-profit organisations in the Cape Town health sector." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1311.

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Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Design in the Faculty of Informatics and Design at the Cape Peninsula University of Technology 2013<br>As healthcare is such a widespread issue in South Africa, this research focuses on non-profit organisations in the health sector. Non-profit organisations take on much of the work that the government cannot deliver with respect to the overall wellbeing of patients at hospitals, in specialised care, in basic healthcare, and most significantly, in areas where private healthcare is unaffordable. This study in
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Books on the topic "Online marketing strategies"

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Saunier, Fredric. Marketing strategies for the online industry. G.K. Hall, 1988.

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Parkin, Godfrey. Digital marketing: Strategies for online success. New Holland Publishers, 2009.

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Roberts, Mary Lou. Internet marketing: Integrating online and offline strategies. 2nd ed. Thomson, 2008.

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L, Zahay Debra, ed. Internet marketing: Integrating online and offline strategies. 3rd ed. South-Western Cengage Learning, 2012.

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Landreth, Grau Stacy, ed. Connected causes: Online marketing strategies for nonprofit organizations. Lyceum Books, 2011.

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World Tourism Organization. Business Council., ed. Marketing tourism destinations online: Strategies for the information age. World Tourism Organization, 1999.

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1976-, Dorey Ed, and MacLellan Andy 1979-, eds. 3G marketing on the internet: Third generation internet marketing strategies for online success. 7th ed. Maximum Press, 2006.

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service), ScienceDirect (Online, ed. Cult of analytics: Driving online marketing strategies using Web analytics. Elsevier/Butterworth-Heinemann, 2009.

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McLeod, Marilyn. Social media overview: Strategies for small business. Consider the Possibility Press, 2010.

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LeBret, Jabez. Online law practice strategies: How to turn clicks into clients. 2nd ed. Legal Technology Press, 2015.

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Book chapters on the topic "Online marketing strategies"

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Ozuem, Wilson, and Michelle Willis. "Introducing Online Brand Communities." In Digital Marketing Strategies for Value Co-creation. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94444-5_1.

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Ozuem, Wilson, and Michelle Willis. "Introducing Online Brand Communities." In Digital Marketing Strategies for Value Co-Creation 2e. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-84613-7_1.

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Ozuem, Wilson, and Michelle Willis. "Social Identity and Online Brand Communities." In Digital Marketing Strategies for Value Co-creation. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94444-5_5.

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Ozuem, Wilson, and Michelle Willis. "Online Brand Communities and Loyalty Intentions." In Digital Marketing Strategies for Value Co-creation. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94444-5_3.

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Briciu, Arabela, Victor-Alexandru Briciu, Claudiu Vasile Cogean, and Ana-Maria Gulpe. "Online Marketing Strategies Used in the Promotion of Dietary Supplements in Romania." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_45.

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AbstractThe sale of dietary supplements in Romania has become increasingly important, competition is high and the online environment is an important channel for communication, promotion and sales. With the growth of online sales of dietary supplements, the increase in the number of users on social media platforms and mobile applications, there has been a significant increase in the number of companies that have chosen to promote their products online. Apart from that, there are other reasons for intensive online promotion: low cost, control and sorting of the target audience, analysis of the r
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Bularca, Maria-Cristina, Claudiu Coman, Florin Nechita, and Victor-Alexandru Briciu. "Attributes of Effective Online Promotion Strategies: Case Study of European Universities." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_93.

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AbstractLiving in the age of technology, universities are in need of keeping up with the development of the means of communication and the way new generations of students use these means. The purpose of the research was to identify the online promotion strategies used by the best European universities that provide master programs in communication based on a top made by Times Higher Education, in order to create an online promotion and communication procedure for Transilvania University of Brasov and other universities. Firstly, we analyzed the way the first 20 European universities with master
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Ozuem, Wilson, and Michelle Willis. "Brand and Customer Loyalty in Online Brand Communities." In Digital Marketing Strategies for Value Co-creation. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94444-5_6.

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Ofek, Elie, and Taylan Yalcin. "Competing for Consumers Online: The Advertising Strategies of Vertically Differentiated Firms." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_195.

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Ozuem, Wilson, and Michelle Willis. "Online Brand Communities and Loyalty Intentions." In Digital Marketing Strategies for Value Co-Creation 2e. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-84613-7_4.

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Ozuem, Wilson, and Michelle Willis. "Social Identity and Online Brand Communities." In Digital Marketing Strategies for Value Co-Creation 2e. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-84613-7_6.

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Conference papers on the topic "Online marketing strategies"

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Durmus Senyapar, Hafize Nurgul, Ilhami Colak, and Ramazan Bayindir. "Digital Marketing Strategies for Smart Grids: Utilizing Online Platforms to Drive Awareness and Adoption." In 2024 13th International Conference on Renewable Energy Research and Applications (ICRERA). IEEE, 2024. https://doi.org/10.1109/icrera62673.2024.10815204.

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Wang, Suyi. "Research on Keyword Selection and Search Engine Optimization Strategies for Online Marketing Based on Machine Learning." In 2024 International Conference on Interactive Intelligent Systems and Techniques (IIST). IEEE, 2024. http://dx.doi.org/10.1109/iist62526.2024.00139.

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Srivastava, Saurabh, Sundarapandiyan Natarajan, S. Sivagnana Bharathi, Archana Yadav, Rashmita Singh, and R. Arun. "Omnichannel Marketing Strategies: Bridging the Gap Between Online and Offline Retail Experiences Using DCNN-BiLSTM Technique." In 2024 International Conference on Integrated Intelligence and Communication Systems (ICIICS). IEEE, 2024. https://doi.org/10.1109/iciics63763.2024.10859835.

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Voicu, Mirelacatrinel. "ONLINE MARKETING STRATEGIES USED TO DEVELOP ONLINE COURSES." In eLSE 2018. Carol I National Defence University Publishing House, 2018. http://dx.doi.org/10.12753/2066-026x-18-251.

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In this paper we present a study on some online marketing strategies which can help us in developing online courses. We include components such as: Design &amp; Development, Content marketing, Social Media, Reputation, Affiliate Marketing, Analytics, Email marketing, SEO, PPC, and even E-commerce components.For example, using Google Trends or Keyword Planner tool of Google AdWords, we can find out if there are people interested in the topic that we treat in our courses. At the same time, we can have information about their geographic location, such as countries or cities. With Google Analytics
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Belostecinic, Grigore, and Eudochia Jomir. "Online University Marketing: Opportunities And Strategies." In 27th International Scientific Conference “Competitiveness and Innovation in the Knowledge Economy”. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/cike2023.16.

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Under the conditions of intensifying competition, increasing costs and rapidly decreasing student numbers, universities are facing difficulties in promoting educational offers and attracting students, trying to find the best ways to interact with target audiences to improve and develop the institutional image and reputation, increasing notoriety, increase the attractiveness of study programs and stimulate enrollment. Therefore, the issue of marketing strategies, policies and tactics becomes increasingly current and of major interest to universities. At the same time, the studies conducted allo
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Guzun, Stela. "Elaborating marketing strategies for a successful business." In Universitas Europaea: Towards a Knowledge Based Society Through Europeanisation and Globalisation. Free International University of Moldova, 2025. https://doi.org/10.54481/uekbs2024.v1.36.

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Developing marketing strategies for business success is an essential process in developing and maintaining a profitable market presence. It involves a series of steps and strategic decisions aimed at attracting customers, increasing sales and building a strong brand image. Marketing strategies are planned plans or approaches to achieve a business's goals in terms of marketing and selling products or services. There are various marketing strategies, and choosing the right strategy depends on a business's specific goals, target audience, and available resources. The online environment has also h
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Savca, Ana-Maria. "Tendințele dezvoltării marketingului online în Republica Moldova." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v1.50.

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Online marketing is a reality that any entity in the Republic of Moldova should take into account, regardless of its size. The application of marketing strategies in this field must be done at the same time as the new possibilities and technologies of online business and, of course, must be continuously developed. The purpose of this paper is to research the definition of the the term marketing and its components, emphasizing the importance and tendencies of online marketing.
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Ajripour, Iman. "Applying MCDM Technique in analyzing the effect of promotion items based on online shopping factors." In The European Union’s Contention in the Reshaping Global Economy. Szegedi Tudományegyetem Gazdaságtudományi Kar, 2020. http://dx.doi.org/10.14232/eucrge.2020.proc.1.

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Developing technology causes companies in a market to compete with each other in challenging ways. In addition to a holistic marketing concept which focuses on the needs of target markets and delivering superior value, marketing should be adapted with new technology to fulfill consumer needs. Although many strategies have been introduced for marketing, digital marketing or marketing 4.0 is a new generation of marketing that engages with the audience through digital tools. These days, online shopping is only too popular among consumers. Many factors which affect customer decision during online
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Šiđanski, Jelena. "Artificial Intelligence in the Function of Content Creation in Digital Marketing." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_376.

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The rapid advancement of techniques and technologies leads to the emergence of innovative solutions that facilitate, enhance, and shorten the time required for work. Companies are searching for innovative strategies that will help them more easily contend with growing competition and reach target desired consumers more precisely. Opportunities for business development increase through the use of artificial intelligence in digital marketing strategies. Considering that digital marketing requires the existence of marketing content, the success of a company's online communication largely depends
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Mohamad Zaki, Nur Amalina, Zuha Rosufila Abu Hasan, Safiek Mokhlis, Shahriman Abdul Hamid, and Mohd Saiful Izwaan Saadon. "THE EFFECTIVENESS OF ONLINE CONSERVATION MARKETING FOR RELATIONSHIP MARKETING BETWEEN CONSERVATION ORGANISATIONS AND BUSINESSES." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.005.

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Even prior to the COVID-19 pandemic, marketing for online conservation was increasingly used by conservationists to appeal for funds from businesses and to improve public awareness on the need to reduce the loss of biodiversity. Yet, uncertainty remains in the academic literature about the effectiveness of online conservation marketing. Given that the potential impact of online conservation marketing in the corporate sector is evident (i.e., with a clear reduction in management and maintenance costs, and an increase fund collection), knowledge of online conservation marketing is important for
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Reports on the topic "Online marketing strategies"

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Nguyen, Nhung. Online Shopping Transformation and It’s Impacts on Small Business and Consumer Behavior During the Covid-19 Pandemic: Implementing E-Marketing Strategies for Small Business. Iowa State University, 2022. http://dx.doi.org/10.31274/cc-20240624-1081.

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Bayudan-Dacuycuy, Connie, Lora Kryz Baje, Francis Mark Quimba, and Celia Reyes. Men- and Women-owned/led MSMEs and the COVID-19 Policy Responses. Philippine Institute for Development Studies, 2022. https://doi.org/10.62986/dp2022.15.

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Using a gender lens, this paper takes stock of economic relief measures that aim to foster the resilience of micro, small, and medium enterprises (MSMEs) to COVID-19. It does so by analyzing results from an online survey of MSMEs and by coming up with a definition of women-owned/led MSMEs (WMSMEs). The paper notes that a larger percentage of WMSMEs (1) find the lack of working capital, disruptions in the production/supply chain/business networks, a decline in domestic demand, and the lack of finances for digitization to be major obstacles; (2) find the lack of collateral/guarantee, high intere
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