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Journal articles on the topic 'Online marketing tool'

Author: Grafiati

Published: 4 June 2025

Last updated: 15 July 2025

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1

АЛЕКСЕЕВА, К. В., and Т. А. МУСТАФИН. "MODERN ONLINE MARKETING AS A SALES TOOL." Экономика и предпринимательство, no. 5(154) (July 1, 2023): 1340–43. http://dx.doi.org/10.34925/eip.2023.154.5.267.

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Данная статья посвящена анализу развития интернет маркетинга в контексте продвижения продукта молодому поколению Z. Выделяются и описываются особенности первого цифрового поколения, оказывающие существенное влияние на их потребительское поведение и ожидания от рынка. Основываясь на портрете типичного представителя зумеров, выделяются наиболее эффективные методы продвижения продукта в онлайн среде, которая зачастую гораздо реальнее для тех, кто формировался в условиях цифровизации и глобальной неопределенности. This article is devoted to the analysis of the development of Online marketing in th

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Piranda, Dea Resti, Dessy Zulfianti Sinaga, and Erga Eka Putri. "ONLINE MARKETING STRATEGY IN FACEBOOK MARKETPLACE AS A DIGITAL MARKETING TOOL." JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) 1, no. 3 (2022): 1–8. http://dx.doi.org/10.55047/jhssb.v1i2.123.

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Social media has now become an inseparable part of the daily life of millennials in the digital era. One of the social media that is widely used by millennials is Facebook, which currently has more than 2 billion active users. This places Facebook as one of the foundations of social media that is widely used by social media users. For some people, having a large network of users is the same as money and marketing opportunities, therefore a strategy is needed to use the Facebook platform as a digital marketing tool in an online marketplace that is now increasingly develop. This article aims to

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Ivanova, Iryna, Tatiana Tatiana, Alona Rudenko, and Tamila Zalozna. "Black Friday Tool for Sales Promotion." Marketing and Digital Technologies 4, no. 4 (2020): 52–61. http://dx.doi.org/10.15276/mdt.4.4.2020.3.

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The article summarizes scientific views and defines the term of sales promotion. Features of promotion and sales promotion in B2C (Business-to-Consumer) markets are revealed. The use of digital marketing tools in the process of stimulating the sales of goods through digital channels, in particular through online stores, as well as the use of search engine optimization (SEO) and SMM-marketing is substantiated. Marketing communications and sales promotion elements used by retailers when preparing for seasonal sales are considered. The activity of consumers to retailers in the period of the prepa

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Vuorela, Taina, Sari Alatalo, and Eeva-Liisa Oikarinen. "Playfulness in Online Marketing." International Journal of Innovation in the Digital Economy 10, no. 3 (2019): 24–36. http://dx.doi.org/10.4018/ijide.2019070103.

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This article explores different challenges and opportunities of using humour and playfulness in online marketing. Humour has been investigated intensively in marketing, especially in advertising, yet there is little knowledge of the challenges and opportunities in online marketing faced by practitioners. This study analyses key studies conducted in the context of a unique case: a Finnish research project exploring humour as a strategic tool for companies. These studies can provide emerging insights of humour in online marketing which are relevant for practitioners: humour as a transformational

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Demirova, Valeriia A. "THE ONLINE COMMUNITY AS A MODERN MARKETING TOOL." Krasnoyarsk Science 13, no. 4 (2024): 93–104. https://doi.org/10.12731/2070-7568-2024-13-4-271.

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Background. Today, a growing number of companies recognize the importance of forming and nurturing a community, making communities an essential marketing tool. These communities bring together like-minded individuals around a brand, enabling participants with shared interests, goals, or visions of the situation to interact, share experiences, and receive support. The works of several Russian authors are featured, which vary in their comprehensive approaches to the challenge of establishing online communities against the backdrop of a dearth of Russian-language thematic literature, in contrast

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Molokáč, Mário, Enikő Kornecká, Henrieta Pavolová, Tomáš Bakalár, and Miloš Jesenský. "Online Marketing of European Geoparks as a Landscape Promotion Tool." Land 12, no. 4 (2023): 803. http://dx.doi.org/10.3390/land12040803.

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In the current post-COVID-19 era, online marketing is a supporting tool in marketing. The potential visitors to tourism destinations, such as geoparks, are increasingly guided and oriented by the rules of online marketing as the online space represents the main source of information. Geoparks should take this as a key fact. The research concentrates on the issue of geopark marketing from the view of the available information that geoparks present in the online space. The fundamental is to point out the information that is available on geopark websites. The method used in the research is based

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Turchyn, Liuba. "ELECTRONIC COMMERCE AS AN EFFECTIVE MARKETING TOOL." Herald of Khmelnytskyi National University 294, no. 3 (2021): 93–100. http://dx.doi.org/10.31891/2307-5740-2021-294-3-15.

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The article considers the importance of e-commerce in modern market conditions. E-commerce is a huge part of the whole economy and is vital for businesses that sell their products or services online. It gives businesses the ability to reach more customers than traditional retailers. Because so many people shop online, this is the fastest retail market. The main purpose of Internet marketing is revealed. Due to the high bandwidth of the information flow, the system (Internet) is the main link in the exchange of goods, services and information today. Almost all businesses in the world are focuse

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Kretek, Henryk A., and Janusz Dworak. "Post-Pandemic Marketing @Marketing." Multidisciplinary Aspects of Production Engineering 3, no. 1 (2020): 584–95. http://dx.doi.org/10.2478/mape-2020-0049.

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AbstractMarketing concentrates mainly on customer acquisition by means of advertisements broadcast in mass media and on billboards. The change to be made in traditional marketing is the shift of interests from satisfying needs to meeting expectations. @Marketing may serve as a tool for that. The aim of this paper is to present a new concept for @marketing, based on innovative forms of product presentation. The paper focuses on the marketing content, without consideration of technical aspects. Research has been carried out in the field of customers’ expectations towards online presentations. In

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Sakalkale, Rutuparna. "Social Media as a Tool for Digital Marketing." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (2021): 4717–24. http://dx.doi.org/10.22214/ijraset.2021.35399.

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Social media is always playing important the role of bringing the world online and establishing social contacts new platform social media marketing. Marketing changes the way companies or individuals communicate. This study looks at the impact of global media marketing and comparisons in the results in INDIA.

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Meng, Sam Kin, and Chris Chatwin. "Measuring E-Marketing Mix Elements for Online Business." International Journal of E-Entrepreneurship and Innovation 3, no. 3 (2012): 13–26. http://dx.doi.org/10.4018/jeei.2012070102.

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E-marketing strategy is normally based and built upon the traditional 4 P’s (Product, Price, Promotion, and Place) that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the e-marketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web sites to facilitate sales transactions. This research analyses the importance of each e-marketing tool related to its supporting e-marketing mix element. Furthermore, the composite score of each e-mar

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Sharma, Gajendra, and Li Baoku. "E-Marketing on Online Social Networks and Ethical Issues." International Journal of Online Marketing 2, no. 4 (2012): 1–14. http://dx.doi.org/10.4018/ijom.2012100101.

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Online social network is any electronic tool or application that provides information, allowing collaboration, interaction, and sharing information among users. The social network can be utilized as an e-marketing tool with low-cost and effective source of medium for marketers to identify market needs, customer experiences, competitive movements, and trends. The purpose of this paper is to study the significance of online social networks based on web 2.0 technologies on e-marketing promotion and potential challenging issue as well as needs of ethical standards. The paper adopts a broad literat

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Popescu, Mirona Ana Maria, and Silviu Valentin Miroslav. "Implementing an Online Marketing Strategy for an IT Company." Advanced Engineering Forum 27 (April 2018): 268–73. http://dx.doi.org/10.4028/www.scientific.net/aef.27.268.

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This paper aims to introduce an innovative integrated online feedback tool to gather user-generated information from the online visitors of a company’s website. In this particular example, are presented the benefits of adopting such a tool in the case of an IT company. As growth can be obtained only through customer satisfaction, this tool would enable the Company’s decision-makers to have real-time access to information on their clients’ feedback. With the help of the online reviews, a new kind of marketing and communication emerged, that helps filling the gap between the old traditional revi

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BOHACHOVA, Asia, and Yuliia ZAKORKO. "Online marketing for small businesses." Economics. Finances. Law 5, no. - (2023): 21–23. http://dx.doi.org/10.37634/efp.2023.5.4.

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The paper discusses the importance of marketing for the successful development of a company and offers practical recommendations for the effective organization of marketing in a small business. The paper is devoted to the analysis of Internet resources of small enterprises representing the market of gas equipment in Ukraine; information that marketing includes not only the promotion of the product, but also the analysis of the market, competitors, consumers and the development of a unique selling proposition. In general, analyzing competitor sites by mission, positioning, and unique selling pr

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Arafa, Mohamed Nabil. "ACHILLES AS A MARKETING TOOL FOR VIRTUAL HERITAGE APPLICATIONS." International Journal of Architectural Research: ArchNet-IJAR 11, no. 3 (2017): 109. http://dx.doi.org/10.26687/archnet-ijar.v11i3.1385.

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Virtual Reality technology has made it possible for people to visit places and enjoy different exciting experiences while remaining at home. It gives an opportunity to enjoy the past at its best. Virtual Reality was introduced in 1929 with interactive training devices that simulated fighter planes. In 1957, the Sensorama simulator was designed which could generate city smells and wind sensations. The need for tourism to become virtual becomes more urgent than ever before. Virtual Reality applications provide this chance, not only in place, but in time as well. This paper presents a guide to th

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Pamela Sánchez Brizuela, Evelin, Jenifer Melissa Zarate, Nataly Mikaela Díaz Giménez, and Adrian Manuel Medina Ramírez. "THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL." Revista Gênero e Interdisciplinaridade 4, no. 05 (2023): 881–904. http://dx.doi.org/10.51249/gei.v4i05.1711.

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Digital marketing (or online marketing) are all the actions and strategies that use the internet, digital devices and online platforms to promote, sell or communicate everything related to products or services, customer service and performance monitoring. . This research focuses on analyzing the importance of it in companies as a vital tool, detailing fundamental strategies to achieve proposed goals.The methodology used in the research is Quantitative, data collection was carried out through a survey with semi-open questions.The results indicate that Digital Marketing is extremely important fo

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Dr.M.S.R.SESHA, Giri. "Pay Per Click- An innovative Advertising tool." INTERNATIONAL JOURNAL OF ADVANCE RESEARCH AND INNOVATIVE IDEAS IN EDUCATION 2, no. 6 (2016): 120–24. https://doi.org/10.5281/zenodo.4628923.

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 Abstract  Many companies cannot afford advertising for promoting its good, services; online advertising brings life to many business units all over the globe with the help of Search Engine Optimization. A well-structured questionnaire was served to 100 new startup business units and analyzed the results. In this paper, an attempt is made to know the pros and cons of Pay per click Marketing and factors affecting PPC Marketing. 

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M, K. Madhumathi. "E-Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 178–83. https://doi.org/10.5281/zenodo.1461478.

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E-Marketing is also known as Internet Marketing, Web Marketing,Digital Marketing, or Online Marketing. E-marketing is the process  of marketing a product or service using the Internet or via e-mail  and wireless media. It uses a range of technologies to help connect businesses to their customers. E-mail is referred to those strategies and techniques which utilized online ways to reach target customers. There are million of internet users that daily access different websites using a variety of tools using the computer, laptop, tablets and smart phones and the

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Brusko, Ivan V., and Maxym V. Redchyts. "ONLINE AUCTION AS A MARKETING TOOL OF USED CAR SALES STIMULATION." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 57 (June 26, 2020): 64–73. http://dx.doi.org/10.24025/2306-4420.0.57.2020.206253.

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Tran, Trang P. "Personalized ads on Facebook: An effective marketing tool for online marketers." Journal of Retailing and Consumer Services 39 (November 2017): 230–42. http://dx.doi.org/10.1016/j.jretconser.2017.06.010.

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Nurkhayati, Isnaini, Endang Sulistiyani, Azizah Azizah, and Jati Nugroho. "Application of Product Design, Design of Digital Promotion Tools and Design of On-Line Marketing Media for MSMEs Pupuk Bokashi in Getasan District Semarang Regency." Society : Jurnal Pengabdian Masyarakat 3, no. 2 (2024): 100–105. https://doi.org/10.55824/jpm.v3i2.397.

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Community service aims to help provide solutions to problems in the fields of production, promotion and marketing faced by MSMEs of Pupuk Bokashi,Getasan District, Semarang Regency.Community Service is carried out in order to improve product quality, expand marketing areas, and increase the income of partner MSMEs.The problem faced by MSME partners is the lack of ability of MSME actors to master science and technology, think creatively and innovate in designing products, product packaging, designing promotional tools and marketing their products, so that marketing area coverage is still limite

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Rowell, Agliones Diaz, and Facun Pascua Isagani. "Business Students Awareness in Connectionto Social Media as a Tool for Online Marketing a Products and Services in Selected Colleges and Universities in Nueva Ecija." International Journal of Management Sciences and Business Research 09, no. 08 (2020): 94–98. https://doi.org/10.5281/zenodo.4972735.

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<em>A social media is considered nowadays as an easiest and cheaper cost way to sell products and services to the public. It is considered also a one of the powerful tool to influence buyerS and friends as well as businesses in a short possible time. This study was conducted to assess the business students’ awareness in connection to social media marketing in Nueva Ecija in terms of profile, perceived benefits, and hindrances. It also aimed to identify the level of interest and how these affect the interest of the college students in the field of Business Administration and its allied pr

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Belikova, Olena, Inna Fomichenko, Victoriia Shashko, and Yuliia Nikolaieva. "Trends in Digital Marketing as an Innovative Tool for Enterprise Management." Herald of the Economic Sciences of Ukraine, no. 2(39) (2020): 133–38. http://dx.doi.org/10.37405/1729-7206.2020.2(39).133-138.

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The article considers the features of digital marketing in modern business conditions. Channels and basic methods of digital marketing are given. Among the trends of 2018-2019 are online video, native advertising, personalized content, smart advertising with big data, community development. The components that include digital marketing (content, design, statistics) are identified. The advantages of digital marketing in enterprise management are determined. The volume of digital advertising of the advertising and communication market of Ukraine is investigated. The necessity of development of m

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Suchada, Jiradech, Bunthit Watanapa, Nipon Charoenkitkarn, and Thanitsorn Chirapornchai. "Hotels and Resorts Rent Intention via Online Affiliate Marketing." KnE Social Sciences 3, no. 1 (2018): 132. http://dx.doi.org/10.18502/kss.v3i1.1402.

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Nowadays, competition in the online business of tourism esp. hotels and resorts is noticeably fierce. Using a kind of cyber brokerage system, called affiliate, in conducting marketing becomes more and more popular marketing weapon for tourism industry. it is viewed as an effective marketing tool that can raise the exposure of products and chance to establish credibility and strength of brand image. The objective of this research is to study relationships between factors in the system of affiliate marketing and the rent intention. Online questionnaire-based data were collected from Thai consume

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Sinha, Anwesha, and S. Taruna. "Comparative Study of Online Collaborative Tools for Identification of Effective Tool for Marketing of Products." International Journal of Computer Applications 182, no. 18 (2018): 14–18. http://dx.doi.org/10.5120/ijca2018917889.

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FESHCHUR, Iryna, Nataliia HURZHYI, Yuliia KUZMINSKA, Olena DANCHENKO, and Yuliia HORIASHCHENKO. "Marketing Audit as a Tool for Assessing Business Performance." Theoretical and Practical Research in Economic Fields 14, no. 2 (2023): 438. http://dx.doi.org/10.14505/tpref.v14.2(28).21.

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The aim of this article is to determine an approach to the practical implementation of a marketing audit of business performance in a competitive environment. The aim will be achieved with the involvement of the following methods: trend, comparative and rating analyses, the BCG matrix, the Brand Health Tracking, and Delfi methods. As a result of the conducted research, an approach to conducting a marketing audit of business performance in a competitive environment with an emphasis on the use of modern digital platforms and web resources was proposed. The proposed approach to the implementation

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Yatskivska, A. "Social networks as an effective tool of business promotion in the world." Society and Security, no. 1(2) (April 17, 2024): 34–39. http://dx.doi.org/10.26642/sas-2024-1(2)-34-39.

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The article discusses the main aspects of using SM as an effective way to promote your business. Data on the use of social networks are considered. Recently, marketing communications have acquired a new direction of activity. The global spread of social media, especially social networks, has led to increased online competition among companies. Traditional media channels such as outdoor advertising, print publications, television, etc. are mainly used to inform consumers about new products and their exceptional quality. However, today, with the development of media, online advertising has taken

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Serrano-Malebrá, Jorge, Cristian Vidal-Silva, and Iván Veas-González. "Social Media Marketing as a Segmentation Tool." Sustainability 15, no. 2 (2023): 1151. http://dx.doi.org/10.3390/su15021151.

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The aim of this study was to determine consumer segments based on the acceptance of shoppable ads from fashion brands on online social media platforms. To achieve this objective, we used the technology acceptance model (TAM) to offer a vision of the perceptions of the shoppable ads, attitudes and behaviors of social network users, using social media marketing activities as a background. Second, we searched for fashion social buyer segments using finite mixture partial least squares (FIMIX-PLS). Third, we sought to characterize these consumer segments. A sample of 486 users of social networks w

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Li, Yichen. "Analysis of the Internet Marketing Strategy of Electronic Games --- Taking Hongkai: Star Rail as an Example." Transactions on Economics, Business and Management Research 13 (November 18, 2024): 116–21. https://doi.org/10.62051/fs3mvj28.

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With the popularization and rapid development of the Internet, the electronic game market has shown a booming trend worldwide. At the same time, online marketing has become a marketing tool that cannot be ignored. As a new game released in 2023, Hongkai: Star Rail has gained a wide market in the world with its excellent game quality based on the flexible use of online marketing. Taking Hongkai: Star Rail as an example, this paper deeply explores the current situation of online marketing in the electronic game industry. This paper describes three representative online marketing strategies in de

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SINGH, PRIYA. "CONSUMER BUYING BEHAVIOUR REGARDING ONLINE ADVERTISMENT." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32722.

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In the era of digitization, the landscape of marketing has undergone a profound transformation. Traditional methods of advertising are gradually being overshadowed by the pervasive influence of online platforms. Among the myriad forms of online marketing, online advertising stands out as a powerful tool for reaching consumers in an increasingly interconnected world. In the context of India, a country witnessing rapid digitalization and a burgeoning online population, understanding consumer buying behavior regarding online advertisements assumes paramount importance. This introduction serves to

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Suff, Chris. "Online-Tool für Keramikkomponenten wird erweitert." Keramische Zeitschrift 74, no. 2 (2022): 16–17. http://dx.doi.org/10.1007/s42410-022-0539-y.

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Al-Bazaiah, Sakher. "Customer Satisfaction Towards Online Shopping in Jordan." Journal of Digitainability, Realism & Mastery (DREAM) 1, no. 02 (2022): 42–47. http://dx.doi.org/10.56982/journalo.v1i02.20.

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Electronic marketing is a great revolution in the age of globalization. The use of technology like digital device for better marketing result is online shopping and marketing. A seller are developing strategies to satisfy online shopper’s demand. Various researching customer behavior in the scope of online shopping to see which element can influence them toward online shopping. This research to examine the satisfaction customer in online shopping trading and how it can encourage WOM strategy in marketing of the product and service. The respondent is among society with vary background due it ca

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M.Matheena and Riswan K.Rasith. "Social Media as Tool of Marketing." Shanlax International Journal of Management 6, S1 (2018): 87–92. https://doi.org/10.5281/zenodo.1461284.

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Marketing is the action or business of promoting and selling products or services, including market research and advertising. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have  value  for  customers,  clients,  partners,  and  society  at  large.  Businesses  use various marketing tools to communicate company information, stimulate customer interest  and  motivate  action.  An  integrated  marketing  approach  applies &n

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Katongo, Bwalya, and Nsama Musawa. "The Impact of Digital Marketing on Consumer Involvement in Zambia during the Covid-19 Epidemic." International Journal of Scientific Research and Management 10, no. 07 (2022): 3660–70. http://dx.doi.org/10.18535/ijsrm/v10i7.em01.

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Digital marketing is the promotion of products and services using the internet and digital technologies such as computers, mobile phones, websites and social media platforms. Digital marketing has been increasingly popular in recent years. Due to restrictions in travelling during the Covid-19 pandemic people spent more time online than before a situation that caused digital marketing become a key tool in the hands of brands and marketers. Customer behavior had evolved and technology had advanced due to the above. The purpose of the descriptive study was to evaluate the influence of digital mar

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Heinonen, Kristina, and Gustav Medberg. "Netnography as a tool for understanding customers: implications for service research and practice." Journal of Services Marketing 32, no. 6 (2018): 657–79. http://dx.doi.org/10.1108/jsm-08-2017-0294.

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Purpose Understanding customers is critical for service researchers and practitioners. Today, customers are increasingly active online, and valuable information about their opinions, experiences and behaviors can be retrieved from a variety of online platforms. Online customer information creates new opportunities to design personalized and high-quality service. This paper aims to review how netnography as a method can help service researchers and practitioners to better use such data. Design/methodology/approach A systematic review and analysis were conducted on 321 netnography studies publis

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Sorasit, Phannapha, and Cattaleeya Charpavang. "Marketing Strategies with Government Support Affecting the Marketing Success of Small and Medium Enterprises in Thailand." Humanities and Social Sciences Letters 10, no. 4 (2022): 416–27. http://dx.doi.org/10.18488/73.v10i4.3106.

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Small and medium-sized businesses play an important role in the economic development of countries around the world, including Thailand. This research aimed to study the direct effects of offline and online marketing strategies on the marketing success of Thai enterprises. It also examined the moderating effect of government support on the relationship between offline and online marketing strategies and Thai enterprises’ marketing success. A quality-validated questionnaire was used as the study tool, and data was obtained using a stratified random sampling method. The PLS-SEM method was used to

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Xharavina, Natyra, Alexandros Kapoulas, and George Miaoulis. "Netnography as a marketing research tool in the fashion industry in Southeast Europe." International Journal of Market Research 62, no. 4 (2019): 499–515. http://dx.doi.org/10.1177/1470785319859210.

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In the past decades, marketing has been revolutionized by digital sources, which provide marketers with rich information on potential consumers. Consequently, this article explores the evolving opportunities that online communities present to marketers in collecting consumer insights. It advances Southeast Europe’s marketing researchers’ understanding of netnography by introducing them to its concept, procedures, and implications. This study triangulates the data through utilizing seven one-to-one in-depth interviews with fashion designers, employing two focus groups with fashion consumers who

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Patimo, Donald, and Rodolfo Dollado. "ONLINE MARKETING OF SMALL AND MEDIUM ENTERPRISES IN SAMAR, PHILIPPINES." International Journal of Business, Law, and Education 2, no. 1 (2021): 14–28. http://dx.doi.org/10.56442/ijble.v2i1.8.

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Marketing is considered an important strategy in attaining the business objectives. With this, efficient tools are significant to achieve those objectives. Today, the Internet and web technologies facilitate efficient and effective marketing activities. Literatures showed that many business organizations are using online marketing to promote and advertise their products and services. The importance of online marketing has prompted the researchers to conduct this study. This study aimed to assess the status of the Small and Medium Enterprises (SMEs) in the province of Samar in adopting online m

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SUGUNA VALLI, Dr G. "THE ROLE OF INFLUENCERS IN DRIVING E-COMMERCE IN DIGITAL MARKETING." International Scientific Journal of Engineering and Management 04, no. 05 (2025): 1–9. https://doi.org/10.55041/isjem03897.

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Abstract - The role of digital marketing, influencers play a crucial role in shaping consumer behavior and driving e-commerce sales. With the rise of social media platforms, influencers have become trusted voices that bridge the gap between brands and consumers, leveraging their credibility and engagement to influence purchasing decisions. This paper explores the impact of influencers on e-commerce, highlighting their ability to enhance brand awareness, foster customer trust, and increase conversion rates. It also examines key strategies used by influencers, such as content marketing, affiliat

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Khurdei, Viktoriia, Dmytro Mishchenko, and Tetiana Dronova. "SOCIAL NETWORK AS A TOOL OF ONLINE MARKETING COMMUNICATION IN DISTANCE EDUCATION." Economies' Horizons, no. 3(25) (September 30, 2023): 47–56. http://dx.doi.org/10.31499/2616-5236.3(25).2023.286656.

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The prospects and demand for communication tools in distance learning are obvious. The development of information technologies, the need for greater flexibility in education, quality and data preservation require new approaches. Video and voice conferences, as well as a set of asynchronous means of communication, contribute to the establishment of interpersonal dialogue directly with each other, with the possibility of public discussion and involvement of each of the participants in the process. This has a favorable effect on the presentation and mastering of the material, as well as on the st

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Chebanova, T., S. Lysa, and A. Kulik. "SOCIAL MEDIA MARKETING AS A TOOL FOR PROMOTING SERVICES AND PRODUCTS ONLINE." Investytsiyi: praktyka ta dosvid, no. 11 (June 8, 2023): 65–70. http://dx.doi.org/10.32702/2306-6814.2023.11.65.

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Punin, Yuriy. "CLUSTER ANALYSIS OF MARKETING INTERNET ACTIVITY OF INDUSTRIAL GOODS ENTERPRISES." Economic Analysis, no. 27(4) (2017): 273–79. http://dx.doi.org/10.35774/econa2017.04.273.

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Introduction. Internet marketing, which has traditionally been considered as a marketing B2C tool, has started to gain its position in the markets of industrial goods. Marketing experts consider that the main purpose of online B2B marketing lies in the growth of high quality leads. Purpose. The article aims to assess marketing activity of enterprises of separate segments of flexible packaging market in Internet and to determine their impact on the financial performance of the investigated business entities. Methodology. In order to achieve the goal, there has been made a cluster analysis of th

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Deewar Mahesa, Jaluanto Sunu Punjul Tyoso, and Puji Setya Sunarka. "Sosialisasi Dan Pelatihan Digital Marketing Sebagai Sarana Media Promosi UMKM Pada Kelurahan Purwosari Kecamatan Mijen Kota Semarang." Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 3, no. 1 (2023): 133–41. http://dx.doi.org/10.58192/sejahtera.v3i1.1683.

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The Covid-19 pandemic has driven major changes in business, with an increase in online activities such as working, studying and shopping. MSME players must adapt to this condition, utilizing digital marketing to market their products. The service team held outreach and training to increase MSMEs' understanding of the benefits of digital marketing, encouraging the use of social media in marketing. Observation, socialization and training methods are expected to increase participants' knowledge in using online media as a marketing tool, open wider market opportunities and increase business income

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Sjadja’ah, Umar Syarifuddien, Sopiah Sopiah, and Ery Tri Djatmika Rudijanto Wahyu Wardhana. "Utilization Of Social Media And Online Marketplace For The Development Of Marketing Of Small And Medium Enterprises (Smes) In The Clothing Industry (A Study On Clothing Companies In Malang)." Eduvest - Journal of Universal Studies 4, no. 7 (2024): 5961–75. http://dx.doi.org/10.59188/eduvest.v4i7.1590.

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Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy. Many studies on MSMEs are expected to improve the quality of the MSMEs themselves. Meanwhile, social media and online marketplaces are increasingly familiar to Indonesians who are technology and internet literate. Research on MSMEs marketing with social media and online marketplaces is always needed along with rapid technological advances. Therefore, researchers try to discuss how MSMEs in the fashion or clothing company category in Malang City utilize social media and online marketplaces for their ma

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Maranchak, Mykola. "Messenger Marketing as a Direction of the Company Online Reputation Management (ORM)." Ukrainian Journal on Library and Information Science, no. 7 (June 4, 2021): 115–26. http://dx.doi.org/10.31866/2616-7654.7.2021.233318.

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The article is devoted to the substantiation of messenger marketing as an independent direction and a specific tool in the management of the company’s online reputation (Online Reputation Management – ORM). On the basis of the empirical method of the included observation (five-year author’ experience of practical activity on online marketing), the analysis of professional materials on a research subject, studying of the content of official messengers’ blogs and features of messengers’ functioning, the expediency of messenger marketing separation has been justified, the concepts of “Messenger R

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Yaremenko, Svitlana S., Iryna V. Taranenko, Valentyna M. Shevchenko, and Mariia O. Kuzmenko. "INFLUENCE MARKETING AS AN EFFECTIVE TOOL FOR ATTRACTING CONSUMERS." Європейський вектор економічного розвитку 2, no. 35 (2023): 125–42. http://dx.doi.org/10.32342/2074-5362-2023-2-35-10.

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The purpose of the article is to justify the importance of the company’s implementation of the partner program as an influencer marketing tool aimed at improving the company’s marketing communication system. The conducted analysis showed that the current state of companies’ marketing communications requires greater use of influencer marketing as an effective tool for influencing consumer purchase decisions, namely through the implementation of partnership programs that contribute to the formation of consumer trust in a specific brand, their retention and the creation of long-term relationships

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Bhandari, Ravneet Singh, and Ajay Bansal. "Impact of Search Engine Optimization as a Marketing Tool." Jindal Journal of Business Research 7, no. 1 (2018): 23–36. http://dx.doi.org/10.1177/2278682117754016.

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Today’s world revolves around information that is the driving force behind any economic value chain. The thirst for information has led to the evolution of online “Search Engines” over last few years and are the most widely used instruments currently. Gradually marketers also started using this platform for marketing their products. This study focuses on the impact of search engine optimization as a marketing tool and its influence on various marketing variables like market share, brand equity and others. Literature review highlights many marketing variables getting affected by search engine o

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Baranova, Ekaterina Andreevna. "Content Marketing as a Tool for Promoting Mass Media Brand." Litera, no. 1 (January 2025): 145–55. https://doi.org/10.25136/2409-8698.2025.1.69694.

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With the rise of social media, content marketing has become one of the essential tools for achieving success in online marketing campaigns. Successfully promoting an organization through the free distribution of useful content that meets user needs builds trust in the brand and increases its expertise. Business promotion using Mass Media began in 1924. At that time, the American company Sears launched its own radio program aimed at farmers. In the 21st century, the media began to actively use content marketing tools to attract audiences to their Internet resources and thus increase awareness o

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Andocilla Miranda, Emily Anahi, Joanna Vanesa Fiallos Alarcón, César Andrés Guerrero Velástegui, and Héctor Daniel Morocho Lara. "Gamificación como herramienta de marketing digital." Revista Tecnológica - ESPOL 36, no. 1 (2024): 135–50. http://dx.doi.org/10.37815/rte.v36n1.1167.

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This study addresses the need to improve customer retention and online interaction for "Flip Flop," a company with a customer base of 150 individuals dedicated to the production and marketing of footwear. The research focuses on implementing gamification as a strategic tool in digital marketing. The main objective is to determine the relationship between gamification and digital marketing to establish advertising strategies. The methodology followed a quantitative approach encompassing exploratory, descriptive, and correlational scopes. Data collection combined literature review with field res

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A. Pereira Correia, Pedro, Irene García Medina, Zahaira Fabiola González Romo, and Ruth S. Contreras-Espinosa. "The importance of Facebook as an online social networking tool for companies." International Journal of Accounting & Information Management 22, no. 4 (2014): 295–320. http://dx.doi.org/10.1108/ijaim-08-2013-0050.

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Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and through empirical observation (interviews and questionnaires) and theoretical analysis (studies and academic literature on the subject), to analyse the reactions of individuals in social media (particularly in Facebook) and its confluence with the organizations. The overall aim is subdivided into three objectives covering more precisely the two poles of marketing communication (the consumers and the businesses), within the context of Facebook: to learn about the users’ vision on Fac

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Yuniarsih, Yuniarsih, Rizky Ariansyah Siregar, Nurrohman Nurrohman, et al. "ONLINE MARKETING STRATEGY ON SMALL AND MEDIUM MICRO ENTERPRISES (MSMEs) KERUPUK MELARAT IN SINARMUKTI VILLAGE." International Journal of Engagement and Empowerment (IJE2) 1, no. 2 (2021): 114–22. http://dx.doi.org/10.53067/ije2.v1i2.27.

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Business actors must have the ability to manage online marketing. Social media as a marketing tool aims to expand the reach of consumers in various cities to increase sales of Small and Medium Micro Enterprises (MSMEs) "Kerupuk Melarat" in the village of Sinarmukti. The problem faced by business actors is the lack of the ability to conduct promotions online. The method of this activity is through socialization training for business actors on how to use social media to promote products to consumers. The purpose of this activity is to improve the ability of business actors to manage online produ

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