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Journal articles on the topic 'Online marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Beyer, Karolina. "Online marketing as a successor of traditional marketing." Studia i Prace WNEiZ 52 (2018): 9–20. http://dx.doi.org/10.18276/sip.2018.52/1-01.

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2

Kowal, Witold. "Marketing metrics – perspektywa marketingu offline vs. marketingu online." Marketing i Rynek 2023, no. 7 (2023): 18–26. http://dx.doi.org/10.33226/1231-7853.2023.7.3.

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3

Anto, Stiwak, and Saravanan P. "Online Marketing." Shanlax Internatioanl Journal of Commerce 6, S1 (2018): 194–97. https://doi.org/10.5281/zenodo.1419436.

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Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online  marketing  includes  a  wider  range  of  marketing elements  than  traditional  business  marketing  due  to  the extra channels and marketing mechanisms available on the internet. In  today’s  generation,  the  online  marketing  is  one  of  the main most important  systems for selling product through the help of the internet.  &n

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M, Priya. "Online Marketing." Shanlax International Journal of commerce 6, S1 (2018): 251–57. https://doi.org/10.5281/zenodo.1419450.

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Online marketing is advertising and marketing the products or services of business over the Internet. Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions. In online marketing, you can promote the products and services via websites, blogs, email, social media, forums, and mobile Apps. Online marketing is also termed as Internet marketing, Web marketing, or simply, OLM. Online marketing is a widely practiced strategy of advertising or promoting sales and the name of the business. Wise use of the online m

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S.Muhilarasan and Raj T.Kabil. "Online Marketing." Shanlax International Journal of Management 6, S1 (2018): 181–86. https://doi.org/10.5281/zenodo.1461347.

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This paper will serve as the Master Thesis on the Cand.Merc.Ibe education. The paper is designed to give the reader insight to if, and how companies utilize  the possibilities of Internet advertising and branding.     

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6

Mehkarker, Ms Nikita. "Online Marketing Services." International Journal for Research in Applied Science and Engineering Technology V, no. III (2017): 556–60. http://dx.doi.org/10.22214/ijraset.2017.3103.

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Leung, Fine F., Flora F. Gu, and Robert W. Palmatier. "Online influencer marketing." Journal of the Academy of Marketing Science 50, no. 2 (2022): 226–51. http://dx.doi.org/10.1007/s11747-021-00829-4.

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8

Bakamjian, Ted. "Marketing online publications." Leading Edge 19, no. 3 (2000): 236–37. http://dx.doi.org/10.1190/tle19030236.1.

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9

Agrawal, A., J. Basak, V. Jain, et al. "Online marketing research." IBM Journal of Research and Development 48, no. 5.6 (2004): 671–77. http://dx.doi.org/10.1147/rd.485.0671.

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10

Walter, V. "Praxiswissen Online-Marketing." Marketing Review St. Gallen 26, no. 6 (2009): 62. http://dx.doi.org/10.1007/s11621-009-0096-4.

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11

McMahan, Carolynn, Roxanne Hovland, and Sally McMillan. "Online Marketing Communications." Journal of Interactive Advertising 10, no. 1 (2009): 61–76. http://dx.doi.org/10.1080/15252019.2009.10722163.

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Oedi, Marcel, Christoph Brenner, and Rüdiger Zarnekow. "Online-Marketing-Budgetallokation." Controlling 25, no. 12 (2013): 664–69. http://dx.doi.org/10.15358/0935-0381_2013_12_664.

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13

Steinhoff, Lena, Denni Arli, Scott Weaven, and Irina V. Kozlenkova. "Online relationship marketing." Journal of the Academy of Marketing Science 47, no. 3 (2018): 369–93. http://dx.doi.org/10.1007/s11747-018-0621-6.

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14

Yamamoto, Hikaru. "Online Communities." Quarterly Journal of Marketing 45, no. 3 (2025): 183–85. https://doi.org/10.7222/marketing.2025.034.

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15

S, R. Deepika. "Analysis of Marketing Vs Online Marketing." Shanlax International Journal of Commerce 7, S3 (2019): 56–60. https://doi.org/10.5281/zenodo.2572421.

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It process of the Product should be reach ultimate consumer nothing but marketing. We use a large variety of goods and services in our daily life. We know that the businessman produces goods and services for our use. These are not necessarily produced at the places where they are consumed or used. While the obvious purpose of internet marketing is to sell goods, services or advertising over the internet, it’s not the only purpose a business using internet marketing may have a company may be marketing online to communicate a message about itself brand or to conduc

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16

Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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17

KA, Dr Azees. "EFFECTIVENESS OF ONLINE MARKETING IN INTEGRATED MARKETING COMMUNICATION: A COMPREHENSIVE STUDY." International Journal of Economics Finance & Management Science 08, no. 08 (2023): 05–09. http://dx.doi.org/10.55640/ijefms-9133.

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This comprehensive study examines the effectiveness of online marketing in integrated marketing communication (IMC). As digital technologies continue to transform the marketing landscape, online marketing has become a central component of IMC strategies for businesses. The research investigates how online marketing channels, such as social media, email marketing, search engine optimization, and content marketing, contribute to a cohesive and synchronized communication approach. Through a mix of qualitative and quantitative methods, this study analyzes the impact of online marketing on brand aw

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18

Ogura, Yuumi. "Marketing Communication with Online Characters:." Japan Marketing Journal 42, no. 1 (2022): 65–72. http://dx.doi.org/10.7222/marketing.2022.036.

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19

Thaichon, Park, Gajendra Liyanaarachchi, Sara Quach, Scott Weaven, and Yi Bu. "Online relationship marketing: evolution and theoretical insights into online relationship marketing." Marketing Intelligence & Planning 38, no. 6 (2019): 676–98. http://dx.doi.org/10.1108/mip-04-2019-0232.

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Purpose The purpose of this paper is to review the past, current and future trends in empirical research and theoretical insights into online relationship marketing. Design/methodology/approach Review over 100 empirical and theoretical studies in the online relationship marketing from top marketing and management journals. Findings This paper examined three areas pertinent to online relationship marketing: first, the evolution of online relationship marketing from pre-1990s to the present, which offers a temporal snapshot of changes in and an overview of the critical components that make up th

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20

Hossain, M. S., and M. F. Rahman. "Tools of online Marketing." International Journal of Science and Business 1, no. 1 (2017): 1–7. https://doi.org/10.5281/zenodo.439702.

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<strong>Abstract</strong> Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools. This research was descriptive in nature and it has attempted to identify the major tools of internet marketing from the concepts of traditional marketing tools. Worldwide network is known as Internet that can exchange information between users and world wide web is the subset of internet that caters specifically to Web sites. Mar

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21

Kremmel, Dietmar, Sigrid Hofer-Fischer, and Franziska Weis. "Online-Marketing systematisch steuern." Controlling & Management Review 66, no. 3 (2022): 54–59. http://dx.doi.org/10.1007/s12176-022-0459-0.

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22

Vuorela, Taina, Sari Alatalo, and Eeva-Liisa Oikarinen. "Playfulness in Online Marketing." International Journal of Innovation in the Digital Economy 10, no. 3 (2019): 24–36. http://dx.doi.org/10.4018/ijide.2019070103.

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This article explores different challenges and opportunities of using humour and playfulness in online marketing. Humour has been investigated intensively in marketing, especially in advertising, yet there is little knowledge of the challenges and opportunities in online marketing faced by practitioners. This study analyses key studies conducted in the context of a unique case: a Finnish research project exploring humour as a strategic tool for companies. These studies can provide emerging insights of humour in online marketing which are relevant for practitioners: humour as a transformational

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23

Roscheck, Christoph, Eva Anderl, and Jan Hendrik Schumann. "Effektivitätsmessung im Online-Marketing." WiSt - Wirtschaftswissenschaftliches Studium 42, no. 5 (2013): 238–44. http://dx.doi.org/10.15358/0340-1650_2013_5_238.

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24

Dziubaniuk, Olga. "Trust in Online Marketing." Business and Professional Ethics Journal 33, no. 4 (2014): 371–94. http://dx.doi.org/10.5840/bpej201512721.

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25

Rigas, Dimitrios, Hammad Akhtar Hussain, and Nazish Riaz. "Online Branding and Marketing." International Journal of Sociotechnology and Knowledge Development 8, no. 2 (2016): 27–38. http://dx.doi.org/10.4018/ijskd.2016040103.

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Multimodal is quite established as communication metaphor in user interfaces and there is at least some limited prima facie case that can be used to influence positively consumer behaviour. This paper explores the perceptions of users to interactive multimodal e-branding and its effect on the consumer purchase decision. A sample of 200 respondents, was used as a basis to explore marketing techniques on social media and multimodal influence on consumer purchase decisions. The results and their analysis indicated that advertisements or messages to users with audio, video and text on in combinati

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26

Demertzis, Nicolas, Katerina Diamantaki, Angeliki Gazi, and Nektarios Sartzetakis. "Greek Political Marketing Online." Journal of Political Marketing 4, no. 1 (2005): 51–74. http://dx.doi.org/10.1300/j199v04n01_04.

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27

Bol, Jennifer L. "Online journal marketing strategies." Learned Publishing 11, no. 1 (1998): 33–37. http://dx.doi.org/10.1087/09531519850146643.

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28

Jacob, Michael, and Viktoria Weienmaster. "Online-Marketing für Senioren." Wirtschaftsinformatik & Management 9, no. 2 (2017): 78–85. http://dx.doi.org/10.1007/s35764-017-0041-2.

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29

Bach Jensen, Morten. "Online marketing communication potential." European Journal of Marketing 42, no. 3/4 (2008): 502–25. http://dx.doi.org/10.1108/03090560810853039.

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30

Remmert, Jens. "Vorsicht beim Online-Marketing." Der Hausarzt 50, no. 20 (2013): 57–58. http://dx.doi.org/10.1007/s15200-013-1148-z.

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31

P, Desingu. "Effectiveness of Online Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 223–29. https://doi.org/10.5281/zenodo.1461494.

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In the era of globalization, the internet plays a vital role in all spheres of life and industries.  The Internet is very famous now adays for satisfying people with various  services related to various fields. It is a  very versatile facilities which help to complete  many tasks easily and conveniently with few clicks. It can be any work of daily usage or any specific service which needs a lot of research and formalities to be done beforehand, as well as this marketing is not an exception either. Online marketing, which is also called internet mark

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32

Petersilie, Frank. "Rechtliche Grenzen des (Online-) Marketings für Ärzte." Aktuelle Urologie 50, no. 04 (2019): 413–23. http://dx.doi.org/10.1055/a-0893-6315.

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ZusammenfassungDas Online-Marketing von Ärztinnen und Ärzten muss sich an denselben werberechtlichen Regelungen wie konventionelles Marketing messen lassen. Hier sind v. a. die ärztliche Berufsordnung, das Heilmittelwerbegesetz und das Gesetz gegen unlauteren Wettbewerb relevant. Im Bereich des Online-Marketing kommen insbesondere noch daten- und persönlichkeitsrechtliche Aspekte hinzu. Trotz zunehmender Liberalisierungstendenzen gibt es nach wie vor nicht unerhebliche werberechtliche Grenzen, die in diesem Beitrag skizziert werden. Die relativ hohe Zahl der zitierten aktuellen Gerichtsurteile

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33

Oklander, M. A., T. O. Oklander, and O. I. Yashkina. "Marketing research trends: online panels and online communities." Marketing and Management of Innovations, no. 1 (2018): 118–29. http://dx.doi.org/10.21272/mmi.2018.1-08.

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34

Haker, Dina. "NOVE TEHNOLOGIJE I MARKETING." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 35, no. 10 (2020): 1742–45. http://dx.doi.org/10.24867/09gi01haker.

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Cilj rada jeste analiza primene i veza novih tehnologija i marektinga. Elektronski marketing (e-marketing) predstavlja sve online ili elektronski bazirane aktivnosti koje omogućavaju proizvođačima roba i usluga da zadovolje potrebe i želje svojih kupaca na brz i efikasan način. Umesto elektronski marketing, sve češće se koristi termin digitalni marketing. U radu će biti određen nov koncpet primene marketinga i to internet ili elektronski marketing koji se sve češće koristi u praksi. Na primeru hotela Turist dat je prikaz upotrebe digitalnog marketinga u poslovanju.

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35

Kretek, Henryk A., and Janusz Dworak. "Post-Pandemic Marketing @Marketing." Multidisciplinary Aspects of Production Engineering 3, no. 1 (2020): 584–95. http://dx.doi.org/10.2478/mape-2020-0049.

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AbstractMarketing concentrates mainly on customer acquisition by means of advertisements broadcast in mass media and on billboards. The change to be made in traditional marketing is the shift of interests from satisfying needs to meeting expectations. @Marketing may serve as a tool for that. The aim of this paper is to present a new concept for @marketing, based on innovative forms of product presentation. The paper focuses on the marketing content, without consideration of technical aspects. Research has been carried out in the field of customers’ expectations towards online presentations. In

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36

Setyoningsih, Sari. "Analisis Bibliometrik Terhadap Online Marketing." Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) 2, no. 02 (2023): 137–40. http://dx.doi.org/10.34152/emba.v2i01.739.

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The technological of the internet has increased the demand for online marketing strategies. Over the years, online marketing has received a lot of attention because of the benefits for both personal and organizational. This study attempts to analyze online marketing from 2018 to 2022 through a bibliometric analysis procedure. A total of 200 articles were published retrieved from the Google Scholar database for analysis. The purpose of this study is to analyze developments research related to online marketing that will be useful later for recommendations for further research. This study uses a

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37

Singh, Ranbir. "Online Marketing of Medical Tourism." Asian Journal of Research in Social Sciences and Humanities 7, no. 3 (2017): 1486. http://dx.doi.org/10.5958/2249-7315.2017.00256.8.

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38

Durmaz, Assist Prof Yakup, Ahmet Ä°lhan, and Ercan Ince. "THEORETICAL APPROACH TO ONLINE MARKETING." INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY 14, no. 11 (2015): 6244–49. http://dx.doi.org/10.24297/ijct.v14i11.1810.

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The Internet is one of the first things leading technological developments. It provides easy accessibility to the products. These kind of developments led businesses to use the Internet intensely in marketing. Thus, online marketing has started to develop and become one of the direct marketing techniques. Online marketing provides both businesses and customers with a great deal of easiness. Companies present customers with products, services and information in an untraditional way thanks to online marketing. Moreover, customers have had the advantage of following the developments and changes,

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39

Jain, Neha, Vandana Ahuja, and Y. Medury. "Internet Marketing and Consumers Online." International Journal of Online Marketing 2, no. 3 (2012): 70–82. http://dx.doi.org/10.4018/ijom.2012070105.

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The internet plays two important roles in marketing-influencing consumer behavior and harnessing consumer intelligence. While its vital for organizations to evaluate consumer intentions and provide consumers the necessary information they are looking for, equally important is the need for collecting consumer data by studying the consumer behavioral patterns on the internet and subsequently nurturing long term relationships with consumers. This study aims at identifying the dimensions of website attributes that represent intentions of consumers for visiting product and brand websites and examin

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40

Kumar, Manoj. "Online Marketing Induced Performance Volatility." International Journal of Online Marketing 7, no. 1 (2017): 37–63. http://dx.doi.org/10.4018/ijom.2017010103.

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This paper analyzes how revenue and cash-flow volatility are influenced by own and competitive online marketing spending volatility, by the level of online marketing spending, by the responsiveness of own online marketing spending, and by competitive reactivity. The author develops hypotheses about the influence of these variables on revenue and cash-flow volatility that are rooted in online market response theory. Based on a broad sample of 99 pharmaceutical brands in four clinical categories in India, the author tests these hypotheses and assess the magnitude of the different sources of onli

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41

Gebel, Alexandra. "Online-Marketing in eigener Sache." working@office 9, no. 4 (2008): 62–64. http://dx.doi.org/10.1007/bf03249764.

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42

Radygina, Evgeniya G. "Marketing relations in online advertising." Economic Consultant 36, no. 4 (2021): 33–41. http://dx.doi.org/10.46224/ecoc.2021.4.4.

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Introduction. The relevance of the research is due to the fact that the model of communication between customers and suppliers within the online space has long influenced all marketing stages in the introduction of goods and services, starting with customer awareness, attitudes towards customers, soliciting potential customers to testing new products, sales, and customer retention. The purpose of the research is to identify features of the Internet as a space of marketing relationships and formulate the principles of interaction with users. Materials and methods. The reviewed sources included

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43

Galanina, T. V., and I. N. Tretyakova. "CONSTRUCTION COMPANY’S ONLINE MARKETING STRATEGY." Вестник Алтайской академии экономики и права 1, no. 12 2020 (2020): 39–45. http://dx.doi.org/10.17513/vaael.1473.

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44

J., Sridevi, and Senthil Kumar K. "EMERGING TRENDS IN ONLINE MARKETING." ICTACT Journal on Management Studies 01, no. 01 (2015): 34–38. http://dx.doi.org/10.21917/ijms.2015.0006.

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45

Možuchová, Lucia. "ONLINE MARKETING KNIŽNIČNO-INFORMAČNÝCH SLUŽIEB." Pošta, Telekomunikácie a Elektronický obchod 12, no. 2 (2017): 18–23. http://dx.doi.org/10.26552/pte.c.2017.2.3.

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46

Greve, Goetz. "Kontrolle von Online-Marketing-Aktivitäten." WiSt - Wirtschaftswissenschaftliches Studium 45, no. 1 (2016): 16–21. http://dx.doi.org/10.15358/0340-1650-2016-1-16.

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47

Riedl, Joachim, and Mathias Busch. "Marketing-Kommunikation in Online-Medien." Marketing ZFP 19, no. 3 (1997): 163–76. http://dx.doi.org/10.15358/0344-1369-1997-3-163.

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48

CONSTANTINESCU, Victor-George, Iuliana CONSTANTIN, and Catalina Gabriela BELGIU CUREA. "Promotion Strategies in Online Marketing." Logos Universality Mentality Education Novelty: Social Sciences 6, no. 1 (2017): 73–82. http://dx.doi.org/10.18662/lumenss.2017.0601.07.

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49

Lagrée, Paul, Olivier Cappé, Bogdan Cautis, and Silviu Maniu. "Algorithms for Online Influencer Marketing." ACM Transactions on Knowledge Discovery from Data 13, no. 1 (2019): 1–30. http://dx.doi.org/10.1145/3274670.

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Viteri-Luque, Fernando E., Luis A. Herrera-Lozano, and Antonio F. Bazurto-Quiroz. "Marketing Online: Un enfoque global." Polo del Conocimiento 2, no. 12 (2018): 258. http://dx.doi.org/10.23857/pc.v2i12.449.

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<p style="text-align: justify;">El marketing digital o marketing online es el desarrollo de estrategias de publicidad y comercialización a través de los medios digitales, en las cuales todas las técnicas que se emplean en el mundo off-line (web) son imitadas y traducidas al mundo online, es por ello que, en el marketing digital aparecen, por ejemplo, nuevas herramientas, como los buscadores como google, las nuevas redes sociales y la posibilidad de mediciones digitales de rentabilidad de cada una de las estrategias empleadas (IIEMD, n.ed) .Las innovaciones en el área del marketing digita

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