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Journal articles on the topic 'Online Media Institutions'
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1
R. George, Daniel, Lauren Kime, and Timothy D. Riley. "How are healthcare institutions using Facebook to interact with online communities? Results from a case study in Central Pennsylvania." Journal of Hospital Administration 4, no. 3 (2015): 89. http://dx.doi.org/10.5430/jha.v4n3p89.
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Social media tools and applications are increasingly being integrated into modern medicine. However, little is known about how healthcare institutions are interacting online with their populations. In this case study, we identified a convenience sample of 11 institutions in Central Pennsylvania with Facebook Pages and evaluated their interactions with online communities. From May-June 2013, we noted type of healthcare institution (e.g. hospital, family practice); number of overall “likes” accrued by the healthcare facility; number of overall posts and “likes”, “comments”, and “content shares” associated with those posts; as well as number of location check-ins by “followers”. We thematically categorized each institutional post. Average number of Facebook Page “likes” was 2,261, and average number of overall posts was 28.9, or about one post every three days. On average, each post generated 16 “likes”, 1 comment, and 2.4 shares. Average number of location “check-ins” by visiting patients was 6,348. Most commonly published content across all Pages was advertisements (89%) and institutional news (89%). Patient populations in Central Pennsylvania are seeking out healthcare institutions on Facebook, although most communication appears unidirectional and involves institutional advertising and promotion. There are opportunities for institutions to focus on health promotion and undertake “social” preventive health strategies using social media.
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Toczyski, Piotr. "Pan-European institutions and new media: pan-European or counter-pan-European media usage?" Postmodern Openings 12, no. 1 (2021): 223–40. http://dx.doi.org/10.18662/po/12.1/256.
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Technically, online space seems to be connective beyond national borders and could serve for mass communication between Europeans, both European Union citizens and candidate countries’ citizens. With high internet penetration rates and Web 2.0 tools availability never before had there been such huge potential of growth in communication. Does it mean that European information society emerges? Or contrary: does it seem that pan-European institutions use online tools in non-pan-European or even counter-pan-European ways? Illustrations from Poland's first ten years after EU accession suggest misusing online space fixed website as exemplified by Europa.eu.
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Hutchinson, Jonathon. "From Fringe to Formalisation: An Experiment in Fostering Interactive Public Service Media." Media International Australia 155, no. 1 (2015): 5–15. http://dx.doi.org/10.1177/1329878x1515500103.
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The role assumed by institutions that directly develop and support online communities has emerged as a crucial factor in the development of self-governance models for online communities engaging in collaborative practices. Commonly, online communities reject top-down governance models in favour of a meritocracy that positions users in authoritative positions because of their online performance. Scholarly research into online communities suggests that their governance models are horizontal, even where the community platforms are being developed or supported by commercial institutions. Questions of authority and power emerge when institutional, top-down governance models intersect with online community meritocracy in day-to-day communicative activities and while engaging in creative production. This article examines an experiment in fostering interactive public service media by users of the now-defunct ABC Pool through the case study of Ariadne. It tracks how early user-driven ideas for creativity were aligned with the interests of the Australian Broadcasting Corporation through a process of community self-governance alongside cultural intermediation.
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Tasente, Tanase, and Mihaela Rus. "Donald Trump's Social Media Communication or the voice of a man is stronger than the voice of an institution." Technium Social Sciences Journal 1 (December 1, 2019): 1–8. http://dx.doi.org/10.47577/tssj.v1i1.27.
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Social Media (Facebook, Instagram, Twitter, etc.) have revolutionized the communication strategies of public institutions in recent years, and communication strategies have understood the different principles on which these new media have been built, compared to traditional means of communication. Beyond the huge openness of these social environments, Social Meda is encouraging users to participate in the in the government process and created a new mechanism through which institution becomes a person, and institutional communication becomes interpersonal communication. This was speculated by many candidates who have won such a high online reputation that their voice can be stronger than the voice of an institution. This study focused on analyzing the Social Media communication strategy of Donald Trump, from 1 July 2018 to 1 July 2019. Thus, we have analyzed the Key Performance Indicators (KPIs) that facilitate Social Media communication, we have identified and analyzed the messages that generate high engagement from users as well as the dominant reactions generated by the online audience.
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Davidson, Roei, and Yariv Tsfati. "The contribution of supply and demand factors to the reproduction of hierarchies online: The case of crowdfunding of scientific research." Public Understanding of Science 28, no. 8 (2019): 868–82. http://dx.doi.org/10.1177/0963662519876535.
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We conceptualize mechanisms that explain how social uses of media technologies, especially online platforms and crowds, reproduce, or modify inequalities, and explore these in the context of the crowdfunding of science. We distinguish between “supply side” factors related to the ability of actors given their institutional standing to use this funding approach, and “demand side” factors related to the crowd’s sensitivity to the institutional standing of those actors. We collected data on scientists requesting funding for their studies on Experiment.com , arguably the most popular scientific crowdfunding platform, and investigated the factors contributing to initiation and success. Supply side factors were important: crowdfunding appeals tended to come from scientists affiliated with larger, wealthier, and more active and prestigious institutions. However, demand side factors were not as important at the institutional level. Crowdfunding projects’ success was not predicted by the institution’s status, but rather by the number of appeals from an institution.
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Stainforth, Elizabeth. "From museum to memory institution: the politics of European culture online." Museum and Society 14, no. 2 (2017): 323–37. http://dx.doi.org/10.29311/mas.v14i2.646.
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Museums, libraries and archives have long been considered the retainers of some form of collective memory. Within the last twenty years, the term ‘memory institution’ has been coined to describe these entities, which is symptomatic of the fact that such places are increasingly linked through digital media and online networks. The concept of the memory institution is also part of the vocabulary used to promote broader cultural integration across nations, and appears in discussions of European heritage and in policy documents concerning the digitization of cultural heritage collections. To explore the relationship between cultural heritage, memory and digital technology further, this paper will examine the large-scale digitization project Europeana, under which museums, libraries and archives are re-defined as cultural heritage institutions or memory institutions. My purpose is to trace the conceptual trajectory of memory within this context, and to address how the idea of a European cultural memory structured by technology holds implications for institutions traditionally associated with practices of remembering.Key words: Cultural heritage, collective memory, digitization, network, memory institution, Europe, integration
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Nazarov, M. M., V. N. Ivanov, and E. A. Kublitskaya. "Media, institutions, and the Russians’ trust." RUDN Journal of Sociology 19, no. 2 (2019): 277–88. http://dx.doi.org/10.22363/2313-2272-2019-19-2-277-288.
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Media is one of the most important social institutions that mediates the attitude of citizens to other institutions of society. Thus, one of the key features of the contemporary society is the trust of citizens in basic social institutions. The article considers the issue of public trust in the Russian media and focuses on the question to what extent the trust of Russian citizens in the mass media depends on the trust in other state and public institutions. The authors’ conclusions are based on the comparative empirical studies in the metropolitan region conducted in 2016-2018. The data show that people do not really trust in media: about a half of respondents do not trust this institution. This is a common trend for the post-Soviet period in general. The authors used binary logistic regression, and found out that distrust in media is significantly correlated with distrust in other institutions such as the president, State Duma, law enforcement agencies, political parties, church, banks and businesses. Moreover, according to the statistical model, the lack of trust in media is determined by social-economic problems, general dissatisfaction with political system, and negative attitudes to media content and its role in the society. When studying trust in media one should take into account the ongoing transformations of media landscape: today the most trusted media are Internet and television (practically the same level of trust). There is also a clear age differentiation: trust in media generally grows with age, although the situation is opposite considering trust in the Internet. The development of media technologies and online services and networks makes it increasingly difficult to assess the level of public trust in media and other institutions.
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Mažeikienė, Natalija, Judita Kasperiūnienė, and Ilona Tandzegolskienė. "Framing Nuclearity: Online Media Discourses in Lithuania." Media and Communication 9, no. 2 (2021): 150–61. http://dx.doi.org/10.17645/mac.v9i2.3818.
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This article refers to the concept of nuclearity as a broader technopolitical phenomenon that implies a political and cultural configuration of technical and scientific matters. The nuclear media discourses become a site of tensions, struggles, and power relations between various institutions, social groups, and agents who seek to frame nuclear issues. The Bourdieusian concept of a field as a domain of social interaction is employed by the authors of this article seeking to reveal interactions and power configurations within and between several fields: journalism and media, economy, politics, and cultural production fields (cinematography, literature, and art). Commercial and political pressures on media raise a question about the autonomy of this field. Media coverage of nuclear issues in Lithuania during the period 2018–2020, includes media framing produced by different sponsors of the nuclear media discourses and agents from the above-mentioned fields of journalism, nuclear industry, politics, cinematography or arts. The media coverage includes the news and press releases produced within PR and public communication of the atomic energy industry by representing the decommissioning of the Ignalina Nuclear Power Plant, articles written by journalists about the atomic city Visaginas, and challenges faced by the local community due to the closure of the Ignalina Nuclear Power Plant. The nuclear discourse includes debates by politicians around the topic of the lack of safety of the construction of the Astravyets Nuclear Power Plant in Belarus, and media coverage of the HBO series <em>Chernobyl</em> representing a strong antinuclear narrative by portraying the Chernobyl disaster crisis and expressing strong criticism of communism. The authors of this article carried out a qualitative content analysis of media coverage on nuclear issues and revealed features of the discourse: interpretative packages, frames, framing devices (Gamson &amp; Modigliani, 1989), and dominating actors and institutions supporting the discourse.
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Barizki, Rezzi Nanda, and Mayang Riyantie. "Konstruksi Realitas Integritas Komisi Pemberantasan Korupsi (KPK) dalam Pemberitaan Media Online." Jurnal Inovasi Ilmu Sosial dan Politik (JISoP) 3, no. 1 (2021): 68. http://dx.doi.org/10.33474/jisop.v3i1.9016.
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The aim of this research is to know the construction of the reality of the reporting on the integrity of the KPK from the framing of online media Kompas.com and Detik.com. The paradigm used is constructivist, with the Entman’s framing analysis method, which means that it is preceded by the assumption that reality tends to have multiple faces (multiple reality). Therefore, this research will have a theoretical contribution to the public's understanding about the construction of mass media reality, and public awareness that the aspects of corruption prevention must be started by the actors of KPK itself (the issue of integrity), as well as for strengthening the anti-graft institution. The results showed that the reality construction formed by excellent reputation media such as Kompas.com and Detik.com will gain high public trust, especially in disclosing information on important state institutions, such as KPK. The similarity construction is related to the public criticism and demand about the existence of KPK as Supervisory Board; on the contrary, it oftentimes still stained by the violation allegation of the ethical code of its leaders. Moreover, there was internal conflict, decreased performance and public pessimism. As for the difference, Kompas.com built a positive image by the KPK's actions in overseeing state institutions and investigating several cases, while Detik.com delivered content on sympathetic social action, coordination with regional leaders, appreciation for the existence of KPK by a popular state figure.
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Gupta, Vipul, Sameer Khanna, and Iljoo Kim. "Personal Financial Aggregation and Social Media Mining." International Journal of Business Intelligence Research 5, no. 4 (2014): 14–25. http://dx.doi.org/10.4018/ijbir.2014100102.
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Consumers have been banking and trading online for several years now. More ambitious and tech savvy consumers have also been constructing an overview of their financial life by using Personal Finance software like Quicken and online tools such as Yodlee and Mint.com. Since late 1999, Personal Financial Aggregators (PFAs) have started offering internet based services to automate this process of account aggregation. This web account aggregation allows individuals to log onto one Web site and view all of their online accounts in one place. Online accounts that can be aggregated include financial sites (bank, credit card, brokerage, insurance, etc.) as well as lifestyle-based sites (travel awards, email, chat rooms, etc.). The idea behind Personal Financial Aggregation is to offer consumers their own personal portal from which they can see all their finances at a glance, balance and rebalance accounts, make investments, pay bills, etc. In addition to this Web data aggregation, consumers are relying on social media sites such as facebook, tweeter and other internet forums to get financial advice from each other and also to critique various financial products and services. As a result, many Financial Institutions (FIs) are using social media analysis and mining to shape their businesses. FIs include consumer banks, brokerages, insurance, wealth management firms, etc. This paper presents a framework for financial institutions that combines social media mining, web mining, online advice engines, and web aggregation. This framework can be utilized by FIs to analyze online buzz about their products/services and combine those insights with web aggregation and online advice to create different revenue streams and to offer personalized bundled products and services. The authors conducted interviews with various executives at the Global Financial institutions and insurance companies to test and validate this framework. A comprehensive review of top service providers and vendors that can enable and drive this framework is also discussed in this paper, followed by managerial implications, benefits and challenges.
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Rus, Mihaela, Tănase Tasențe, and Valentina Cămară. "Social media communication of public institutions. Case study: Representation of the European Commission in Romania." Technium Social Sciences Journal 17 (March 8, 2021): 119–35. http://dx.doi.org/10.47577/tssj.v17i1.2868.
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With the development of social networks and their becoming as the main means of informing citizens about the activities of local, central and European public administration, more and more institutions have synchronized their institutional communication strategy with the functioning mechanisms and characteristics of Social Media. At the same time, in the age of social networks, concepts for authority and control of the public message have been reconfigured, and most public institutions have understood that in Social Media (Facebook, Twitter, LinkedIn, Instagram, Youtube, etc.), institutions do not have control over the message, but the essential role in the dissemination and control of the message is played by the online public.
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Egbokhare, Olayinka Abimbola, and Adeola Obafemi Mobolaji. "Online self-disclosure among students of higher institutions of learning in Ibadan Metropolis, Nigeria." EJOTMAS: Ekpoma Journal of Theatre and Media Arts 7, no. 1-2 (2020): 1–19. http://dx.doi.org/10.4314/ejotmas.v7i1-2.2.
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The popularity of social network sites has influenced communication behaviour in a variety of contexts. Thus, this study examined the online behaviour of social media users as regards self-disclosure, motivations and gratifications. The study adopted Social Penetration Theory by Irwin Altman and Dalmas Taylor and data were gathered through questionnaire from randomly selected 330 respondents and from purposively selected 16 respondents in two sessions of Focus GroupDiscussion (FGD) among the students of University of Ibadan and the Polytechnic Ibadan. Although some respondents agreed that relationship management (56.1%) and need for self-expression (60.3%) motivated them to self-disclose on Facebook and Instagram, most disagreed that reciprocity (65.0%), mutual self-disclosure (78.2%), social validation (66.3%) and show off (78.6%) motivated them. Also, most respondents agreed that they sought gratifications from intimate relationship (56.1%), killing boredom (55.4%), seeking people’s opinions (67.3%) and maintaining online conversation (58.0%). However, qualitative data revealed that most respondents were motivated by and also sought gratifications from many of the factors aforementioned for online self-disclosure. Therefore, this study recommended that social media users should be orientated on the proper use of social media as it is obvious that many of them lack the requisite online literacy knowledge; with this, social media users will make use of the platform without risking their privacy.
 Keywords: Online self-disclosure, Facebook, Instagram, SPT, Social media users
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McDonald, Sharyn. "Responsible management of online academic reputations." Persona Studies 1, no. 2 (2015): 54–63. http://dx.doi.org/10.21153/ps2015vol1no2art462.
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Online professional persona creation in academia provides individuals and their employing institutions a range of positive reputational benefits. However, not all academics are equipped to keep pace with the speed and dynamism of the new media environment. This paper examines the challenges experienced by academics who are communicating with multiple audiences across several online platforms, some mandated by their institutions. Some academics are vulnerable to the negative consequences of heightened exposure and need additional protection and support. This paper outlines a set of recommendations that centres on the need for universities to accept greater social responsibility in managing this emerging issue.
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Cossiavelou, Vassiliki. "ACTA as Media Gatekeeping Factor." International Journal of Interdisciplinary Telecommunications and Networking 9, no. 1 (2017): 26–37. http://dx.doi.org/10.4018/ijitn.2017010103.
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This paper explores the influence of regulatory instruments in media content gatekeeping model and especially, the impact of ACTA (Anti-Counterfeiting Trade Agreement) in online media industries. The author argues that both developments in the regulatory field worldwide as well as the emerging role of international agreements' negotiators on internet access and security issues are going to influence also the media gatekeeping model. The analysis shows that even an updated by the ICTs' evolutions media gatekeeping model should follow the developments on regulations' global debate related to online media and on their impact to the electronic and mobile (e/m) business models. The actions taken by EU institutions indicate the establishment of EU as a global negotiator in cultural industries as well as the global internet users' communities as an informal negotiator for online media issues.
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Sobaih, Abu Elnasr E., Ahmed M. Hasanein, and Ahmed E. Abu Elnasr. "Responses to COVID-19 in Higher Education: Social Media Usage for Sustaining Formal Academic Communication in Developing Countries." Sustainability 12, no. 16 (2020): 6520. http://dx.doi.org/10.3390/su12166520.
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The worldwide pandemic of COVID-19 has forced higher education institutions to shift from face-to-face to online education. However, many public institutions, especially in developing countries, often do not have access to formal online learning management systems (LMS) for facilitating communication with students and/or among faculty members. This research empirically examines the extent to which social media sites are adopted by faculty members and students for sustaining formal, i.e., sole and official tools, academic communication. For this purpose, online questionnaire surveys, supplemented with in-depth interviews, were undertaken with both faculty members and students. The results showed that students’ personal usage of social media has promoted its effective usage for sustaining formal teaching and learning. However, significant differences were found between faculty members and students regarding social media usage for student support and building an online community. Students used social media for building an online community and supporting each other, whereas faculty members were focused on teaching and learning exclusively. The results confirm that proper usage of social media could promote a new era of social learning, social presence and an alternative platform to foster online learning. Research implications for higher education policymakers, especially in developing countries, and scholars are discussed.
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Saputra, Nanda, Nurul Hikmah, Via Yustitia, Miswar Saputra, Abdul Wahab, and Junaedi Junaedi. "Implementation of Online Learning Using Online Media, During the Covid 19 Pandemic." Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences 4, no. 2 (2021): 1802–8. http://dx.doi.org/10.33258/birci.v4i2.1857.
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Due to outbreak of the Covid 19, the implementation of education and learning has extremely changed. Face to face meetings as a conventional learning is no longer conducted, in contrast, online learning is more often employed. Thus, a solution to this problem is required to respond to this problem. Online learning is an alternative that can overcome this problem. The purpose of this research is to get a reflection of the implementation of online education by using online media to reduce the outbreak of Covid-19 in universities. The research subjects were PGMI students who were interviewed through Zoom Cloud Meeting to collect the data. The data analysis employed was an interactive analysis method Miles & Huberman. The results of the research showed that: (1) the students had already had the basic facilities needed to explore online education; (2) the online education was flexibly being implemented, encouraging learning independently, motivating to learn more actively; and (3) long distance education urges the students to get used to social distancing attitude and minimizes crowds to reduce the outbreak of Covid-19 in institutions tertiary. The lack of supervision of students, lack of internet signals in remote areas, and high quota payments were challenges in online education. The increasing of independent learning, attention, motivation, and the courage to express ideas and problems was another advantage of online education.
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Martins, Nuno, and Daniel Brandão. "Portuguese Citizens and Oncologic Institutions in Social Networks." International Journal of Privacy and Health Information Management 4, no. 1 (2016): 70–84. http://dx.doi.org/10.4018/ijphim.2016010105.
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This paper aims to unravel the way Portuguese citizens and institutions have been adopting online platforms for social networks within the framework of solidarity and citizenship against cancer. The authors will present an analysis of the communication strategies implemented by institutions and their outcomes, aiming at clarifying the contribution that this type of participatory media have been giving to the oncological cause. In the Portuguese case, this activity occurs essentially among the most disseminated online platforms, namely: Twitter, YouTube, blogs and mostly on Facebook. The study focuses on the activity of renowned oncologic institutions on Facebook, as well as on various other online platforms for social networks. After the analysis and evaluation of the institutions' activity the authors present a set of recommendations that will help them in using social networks to citizenship missions in oncology.
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Fedock, Barbara Case, Melissa McCartney, and Douglas Neeley. "Online adjunct higher education teachers’ perceptions of using social media sites as instructional approaches." Journal of Research in Innovative Teaching & Learning 12, no. 3 (2019): 222–35. http://dx.doi.org/10.1108/jrit-02-2018-0005.
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Purpose The purpose of this paper is to explore how online adjunct higher education faculty members perceive the role of using social media sites as instructional approaches. A purposeful sampling was used, and adjunct online higher education faculty members were invited to participate. An adjunct faculty member was defined as a person who taught part-time higher education courses; therefore, the faculty member was not hired as a full-time faculty member. Design/methodology/approach Qualitative researchers explore phenomena examining the lived experiences and participants behaviors; in this study, online adjunct instructors’ perceptions on classroom instructional social media online approaches were examined. Participants in this study were trained to teach higher education online courses and these teachers were the experts on the topic. The design for this study was an exploratory case study in which the participants were online adjunct instructors who taught at online higher education institutions in the Northeast. The case study approach was the most appropriate. The focus was the external events participants’ lives. Findings Three themes emerged from the analysis of the in-depth interview process. Based on the adjunct online higher education instructors’ perception on the use of social media teaching approaches in the classroom, the themes that emerged were uniformity of purpose vs personal beliefs need for justification importance student engagement and facilitation vs direct instruction. Themes reflected online teaching approaches higher education institutional missions and student learning and engagement outcomes. Research limitations/implications In this study, adjuncts’ perceptions expressed and themes found may not be characteristic of other adjunct instructors’ views. In qualitative studies, participants are asked open-ended interview questions, which may have been a limitation for this study. Quantitative questions, such as the impact of using social media as an instructional approach, were not asked. In this study, adjunct online higher education instructors were invited to share their views on the study topic. Additionally, qualitative researchers are limited by the data collection method and the data analysis process. Therefore, researchers who would like to repeat this study on adjunct online higher education teachers’ perspectives may be unable to duplicate the research. Practical implications The significance of this study is the need for a renewed global initiative in higher education to promote the use of social media training for online adjunct faculty members. Online higher education faculty members’ reflections on using social media tend to be recorded from a personal rather than a professional point of view. Social implications The implication for online higher education leaders is to review mission statements and reevaluate how the use of social media may impact student learning outcomes, student career readiness and student engagement opportunities. Originality/value The need for a renewed global initiative in higher education to promote the use of social media training for online adjunct faculty evolved as the significance of the study. Because inclusion requirements and workshop training for the use of social media in online higher education classrooms vary among higher education institutions, online adjunct faculty social media classroom practices and perceptions widely vary.
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Ningsih, Hikmah, and Farid Umarella. "CYBER PUBLIC RELATIONS MODEL IN BUILDING A POSITIVE IMAGE OF LOCAL GOVERNMENT." Advances in Social Sciences Research Journal 7, no. 12 (2020): 121–34. http://dx.doi.org/10.14738/assrj.712.9398.
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The utilization of online media, known as Cyber Public Relations (CPR), is the online public relations activities for information dissemination using online media by government institutions as an agenda to build the image of the institution in the public eyes. The purpose of this study was to determine and analyze the model of Cyber Public Relations and the obstacles in utilizing the online media of the DKI Jakarta Provincial Government in building a positive image of the institution. The paradigm used in this research is the constructivist paradigm. This research is using a qualitative research approach with a case study research method. Data collection techniques include: (1) in-depth interviews (2) observations, and (3) study of relevant literature. The process of analyzing qualitative data is carried out in stages: data reduction, then presenting the data and finally verifying (drawing conclusions). The results showed that through two official websites, namely the official website www.jakarta.go.id as a data information center and www.beritajakarta.com as the official portal for reporting. In addition, it has a number of social media, twitter, facebook, Instagram and YouTube as a means of information to the public. It is also supported by JAKI as an application that is the gateway for the community to access all online services for the DKI Jakarta Provincial Government. Cyber PR is used in synergizing communication between DKI Jakarta regional government and the community so that it can produce a better image of government in the community.
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Gillard, Patricia. "Shaping Audiences Online: Principles of Audience Development for Cultural Institutions." Media International Australia 94, no. 1 (2000): 117–30. http://dx.doi.org/10.1177/1329878x0009400112.
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Audience development is an applied form of audience analysis which reveals to an organisation the nature of its different audiences. With a clearer definition of how audiences interpret and use its programs and services, an organisation can develop those programs and communication strategies which are likely to engage audiences more effectively. This usually means an expansion of the audience base, and a clearer positioning of the organisation's work. Cultural institutions are increasingly using Websites to communicate with external audiences and incorporating new media into exhibitions onsite. The mix of communications with both onsite and online audiences challenges earlier ways of thinking about who are the audiences for cultural institutions and how they should be measured. Fundamental conceptual questions need to be answered, and an audience development strategy adopted which builds visitation across virtual and material sites.
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Lopez-Gonzalez, Hibai, and Christopher D. Tulloch. "Enhancing Media Sport Consumption: Online Gambling in European Football." Media International Australia 155, no. 1 (2015): 130–39. http://dx.doi.org/10.1177/1329878x1515500115.
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This article explores the intersections between sports bodies, media companies and gambling industries in European football. While betting, communication and sport have maintained an ongoing relationship for over two centuries, this article argues that the digitalisation of betting platforms has reconfigured the links between the traditional actors and created a new ‘online football betting ecology’. We elaborate on the intricate relationships of betting sites with top European football institutions via sponsorship, and on the role of the media, influencers and celebrities in the promotion of betting companies. An upbeat interpretation of this scenario stresses the enhancement of the act of consumption for football fans, transcending their traditional passive role as spectators. However, a more pessimistic vision points out that the economic dominance of the online gambling industry influences the way football competitions are run and endangers the integrity of the sport.
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Hamson, Zulkarnain, Fyan Andinasari Kuen, Sitti Mirsa, and Irwan Muin. "PELATIHAN KEHUMASAN DAN MEDIA BAGI STAF KPU PROVINSI SULAWESI SELATAN." JMM (Jurnal Masyarakat Mandiri) 2, no. 1 (2018): 101. http://dx.doi.org/10.31764/jmm.v2i1.1439.
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Abstrak: Hubungan Masyarakat yang lazim dikenal sebagai penghubung antara institusi, lembaga dengan masyarakat, terkait publikasi atau penjelasan kinerja, disingkat menjadi (Humas). Kedudukannya dalam struktur lembaga yang menaunginya, dikenal dalam berbagai bentuk, diantaranya, Biro, Bagian, Bidang, Unit, dipimpin oleh seorang pejabat yang diberikan kewenangan berdasarkan Surat Keputusan (SK), yang menguraikan Tujuan, Pokok dan Fungsi (Tupoksi). Salah satu fungsi pokok Humas adalah pembuatan rilis berita, untuk disebarluaskan kepada masyarakat, terkait kinerja lembaga atau institusi yang membentuknya. Untuk fungsi kerja itu Humas berkewajiban membangun kemitraan dengan media, baik cetak, elektronika maupun online (Website). Berdasarkan pertimbangan pengembangan keilmuan Humas, juga pers atau kewartawanan, dilaksanakan kegiatan pelatihan bagi Staf Kantor Komisi Pemilihan Umum (KPU) Provinsi Sulawesi Selatan (Sulsel), yang dengannya diharapkan tercapai pemahaman yang paripurna dalam kerja-kerja kehumasan yang harus mereka jalankan dalam menghadapi Pemilihan Umum (Pemilu), baik legislatif, eksekutif, maupun Pemilihan Langsung Kepala Daerah (Pilkada). Kata Kunci: Pelatihan, Kehumasan, Media, KPU Abstract: Public Relations, commonly known as a liaison between institutions, institutions and society, related to publications or explanations of performance, abbreviated as (Public Relations). Its position in the institutional structure that houses it, is known in various forms, including, Bureau, Section, Field, Unit, led by an official who is given authority based on a Decree, which outlines the Purpose, Principle and Function (Auth). One of the main functions of Public Relations is making news releases, to be disseminated to the public, related to the performance of the institutions or institutions that shape it. For this work function, PR is obliged to build partnerships with the media, both print, electronics and online (Website). Based on consideration of scientific development of Public Relations, as well as the press or journalism, a training activity was held for the Staff of the General Election Commission (KPU) Office of South Sulawesi Province, with which it is hoped that a complete understanding of public relations work must be carried out in the face of General Elections (Elections), both the legislative, executive, and the Direct Election of Regional Heads (Pilkada). Keywords: Training, Public Relations, Media, KPU
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Rahman Hz, Benni Ichsanda, and Ernita Daulay. "Online Learning Media: English Education Department Students’ Perspective." Metathesis: Journal of English Language, Literature, and Teaching 5, no. 1 (2021): 50. http://dx.doi.org/10.31002/metathesis.v5i1.3604.
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<p class="AbstractText">The use of virtual learning media is now being daily needs since global pandemic appears. All educations units must use virtual platform to ruin learning process. This study is aimed to investigate the effectiveness of virtual media platform used by lecturer from students’ perspective, in teaching and learning process of English education students in Public Speaking subject. Besides, the research focuses on analyzing how effective the media is from students’ point of view. This study is a case study approach, that is natural qualitative. The study involved university students, conducted on one biggest university in Medan, Indonesia, majoring in English Education. The participants were surveyed through questionnaire distributed through Google Survey. The questionnaires and interview were conducted to assemble the data related to students’ experiences in using certain online media given by the lecturers, both provided by the institutions and other platform. By their response, Zoom Cloud Meeting is the most effective media in teaching-learning process, where 79% of them say so. It is followed by Whatsapp, where 41.30% respondents choose it. This findings hopefully will be great consideration for the researcher and other parties, to apply the chosen media in teaching learning process, as students expect in their response.</p>
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Cui, Xi, and Yu Liu. "How does online news curate linked sources? A content analysis of three online news media." Journalism 18, no. 7 (2016): 852–70. http://dx.doi.org/10.1177/1464884916663621.
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This article examines journalists’ curatorial practices with regard to linked and embedded sources on three news media platforms: the online version of a legacy news medium, a native online explanatory news medium, and an online citizen news medium. Our goal is to explore the curatorial practices in online journalism, and the continuity and changes in journalistic gatekeeping in the online environment. Our results demonstrate that established journalistic traditions are still prevalent in online news. Meanwhile, links to digital archives are widely used to contextualize news subjects. Explanatory journalism and citizen journalism do exhibit characteristics of what Herbert Gans calls ‘multiperspectival’ news, which covers a wider variety of social institutions. We discuss differences in the prevalence of the curatorial treatments of various types of linked sources in relation to journalists’ views of their roles, and the online news media’s organizational and technological natures.
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Pradana, Trio Atang, and Setyo Supratno. "PEMBUATAN MEDIA PROMOSI DESA BALONGSARI." DEVOSI 2, no. 1 (2021): 1–5. http://dx.doi.org/10.33558/devosi.v2i1.2843.
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The development of the website at this time has grown so fast due to the development of the internet infrastructure which is quite rapid. This has resulted in many industry players, educational institutions, health institutions and others using websites and other online-based applications as business and information delivery. The village government does not want to be left behind in providing excellent service to its citizens by providing information on the media website. The community service carried out introduced Balongsari Village as a tourist village with the target of promoting economic, social and cultural activities. The method used is in the form of counseling and website creation training. The continuity of this community service activity is in the form of a website created that is followed up by being managed by the local government to be used as a promotional media.
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Dewi Tri Santi. "PEMANFAATAN MEDIA SOSIAL DALAM KEGIATAN BELAJAR MENGAJAR PADA MASA COVID-19 DI MI AL-IMAN WAY JEPARA." As-Salam: Jurnal Studi Hukum Islam & Pendidikan 9, no. 2 (2020): 145–62. http://dx.doi.org/10.51226/assalam.v9i2.145.
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This article aims to examine the use of social media at MI Al-Iman Way Jepara during the Covid-19 pandemic. The data from this study were obtained from observation, interviews, and documentation. The results of this study indicate that social media provides benefits to students, parents, teachers in online learning activities. Barriers to the use of social media occur because the facilities and infrastructure at educational institutions are not fulfilled. In addition, not all social media can be used by teachers and parents, given their low technological skills. This shows that the use of social media as a medium and learning resource in the midst of this pandemic has not been optimal. The positive contribution of this research to education in Indonesia is to provide information to educational institutions to be able to anticipate the COVID-19 pandemic by utilizing social media as a medium for learning online by paying attention to the level of understanding of its users.
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Ratilainen, Saara. "Digital media and cultural institutions in Russia: online magazines as aggregates of cultural services." Cultural Studies 32, no. 5 (2018): 800–824. http://dx.doi.org/10.1080/09502386.2018.1429003.
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Polkovnychenko, Svitlana, та Anastasia Shkulepina. "МАРКЕТИНГОВЕ ЗАБЕЗПЕЧЕННЯ СФЕРИ МЕДИЧНИХ ПОСЛУГ". PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT, № 4(20) (2019): 176–86. http://dx.doi.org/10.25140/2411-5215-2019-4(20)-176-186.
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The article discloses the main stages of marketing activity in the sphere of medical services, among which the important role is played by market analysis (microenvironment and macroenvironment), market segmentation, development of marketing mix, etc. The role of marketing communications, through which medical institutions bring to the consumer benefits from using the offered service, is studied. The basic tools of the marketing communications complex are highlighted. Online and offline communication channels of the medical institutions are studied. The process of planning the communications complex is considered. The recommendations for the preparation of the media plan of the medical institution are substantiated
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Anggoro, Ayub Dwi, and Yusuf Adam Hilman. "KISRUH PILKADA KABUPATEN PONOROGO." Jurnal Riset Komunikasi 1, no. 2 (2018): 203–12. http://dx.doi.org/10.24329/jurkom.v1i2.32.
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Research is called chaos election district ponorogo (discourse critical analysis model Norman Fairclough about news a lawsuit this election district Ponorogo on may 22 December 2015 - 21 January 2016). Methods used in research is descriptive method the critical analysis discourse model three dimensions “norman fairclough” .The purpose of this research isto review the news textThe result showed that the language of: diction, the use of the word, and selection in the source directly used in research, put the institution the constitutional court in the representation of negative. It is connected to ideology nationalism adopted by institutions the online media more defend sugiri. Nevertheless, representation besides pertaining to ideology adopted, also has connection with political interests from the media is the founder of institutions, in imaging positive on his party.
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Nurdin, Nurdin. "To research online or not to research online: using internet-based research in Islamic Studies context." Indonesian Journal of Islam and Muslim Societies 7, no. 1 (2017): 31. http://dx.doi.org/10.18326/ijims.v7i1.31-54.
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"> Indonesia is the largest Muslim country and the eighth largest Internet user in the world. Around 78 million people in Indonesia use the Internet in their daily lives. This provides new opportunities for Islamic education institutions and Muslim scholars to utilise this online space as a new research setting. Non-Islamic education institutions and scholars have utilised the Internet as a new avenue to conduct research, while Islamic education institutions and Muslim scholars have yet to make use of online space for research purposes.While dakwah, education and other Islamic social phenomena are being practiced on online platforms, Muslim scholars are yet to go online to understand this phenomenon. This paper addresses why Islamic institutions and Muslim scholars should go online and utilise the Internet as a new setting in their research agenda. This paper offers researchers at Islamic institutions the opportunity to consider new data collection and triangulation strategies to enhance their research output and paradigm. The paper’s discussion focuses on both quantitative and qualitative research methods. Some benefits of using social media in a research setting are discussed. Evidence that supports researchers utilising social media for research purposes are also summarised.Future research needs to focus on the application of this idea in empirical contexts, as well as consider ethical issues.Indonesia merupakan salah satu negara dengan penduduk Muslim terbesar didunia and pengguna Internet kedelapan besar didunia. Saat ini ada sekitar 78 juta penduduk Indonesia menggunakan Internet dalam keseharian mereka. Fakta ini menjadi peluang baru bagi lembaga pendidikan Islam dan para ahli Muslim untuk memanfaatkan sarana online tersebut sebagai salah satu tempat penelitian baru. Lembaga pendidikan umum dan para ahli non-Muslim telah lama memanfaatkan sara online tersebut untuk kepentingan penelitian mereka, sementara lambaga pendidikan Islam dan para pakar Muslim masih belum juga memanfaatkan peluang baru ini. Padahal sejumlah fenomena ke-Islaman sudah di praktekkan di dunia online seperti Dakwah, pendidikan, dan berbagai aktifitas sosial ke-Islaman lainnya. Tulisan ini mengkaji mengapa lembaga pendidikan Islam dan para ahli Muslim sudah harus merubah paradigma penelitian mereka dengan beralih ke dunia online sebagai tempat baru untuk melakukan penelitian. Tulisan ini menyimpulkan agar lembaga pendidikan Islam dan para ahli Muslim untuk mempertimbangkan strategi baru dalampengumpulan data dan trianggulasi guna memperkaya hasil dan paradigma penelitian baik untuk penelitian kualitatif maupun kuantitatif. Tulisan ini juga menyajikan sejumlah keuntungan dari pemanfaatan dunia online sebagai karena baru penelitian. Sejumlah argumen dan contoh-contoh juga disajikan guna memperkuat hasil penelitian ini. Tulisan ini juga menyarankan agar kedepan ada penelitian lain yang menggunakan data empiris terkait perlunyapemanfaatan dunia online dalam penelitian terkait Islam.
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Cantor, Dumitrela Florentina, Mihaela Rus, and Tănase Tasențe. "Media communication strategies in the central public administration." Technium Social Sciences Journal 19 (May 8, 2021): 191–211. http://dx.doi.org/10.47577/tssj.v19i1.3320.
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From year to year, the role of Social Media has become increasingly important. In this context, public institutions in Romania have started to use social networks more and more often, in order to increase the interest of citizens for interaction through social media. Usually, online communication channels do not replace other means of communication, but offer the advantage of the large number of users who are increasingly active in these social networks. Also, public institutions maintain a close relationship with the media, given the fact that it can be a good channel of communication with citizens. Through this communication channel, they build a favorable image and make the activity of public administration transparent, which leads to an improvement in the relationship with citizens. Therefore, the relations of public institutions with the media are materialized through the organization of press conferences, through press releases or interviews with public administration leaders.
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Andersen, Mads Møller, and Vilde Schanke Sundet. "Producing Online Youth Fiction in a Nordic Public Service Context." Public Service Broadcasting in the Digital Age 8, no. 16 (2019): 110. http://dx.doi.org/10.18146/2213-0969.2019.jethc179.
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This article investigates the conditions for making online youth fiction in a public service context at a time when young people increasingly are abandoning both legacy mass media and linear flow television to consume and share content online. The article’s starting point is the production of online youth fiction in two Nordic public service institutions, the Norwegian NRK and the Danish DR, and it discusses how digitisation and new competitors present both challenges and opportunities for institutions such as these. Furthermore, the article discusses the organisation of online youth fiction in both institutions and investigates how organisational strategies and production cultures come into play in each of these broadcasters’ early signature youth series: the widely popular online teen drama SKAM (NRK, 2015-2017) and the far less known youth series Anton 90 (DR, 2015). Our findings show that it was the pressure imposed by digitisation and new competitors that led these institutions to take new risks with their youth fiction production, changing their production patterns to make short-form drama series tailored to online streaming, and ultimately treating online youth fiction as a distinctly different task than “regular” fiction.
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Yurko, Olha. "The functioning of information system in the society of the Second modern in conditions of military conflict." Grani 23, no. 3 (2020): 108–17. http://dx.doi.org/10.15421/172031.
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The features of functioning of information system in the society of the Second modern in conditions of military conflict are analyzed in the article. Also we tried to analyze connection of this features with characteristics of the political and economic systems of this type of society. Television continues to be the main source of information about state of affairs in Ukraine and in the world, although it’s influence is decreasing. The concentration of media ownership in the hands of financial and industrial groups, associated with political forces, is an important issue. Online media and social networks are the second among the sources of information about state of affairs in Ukraine and in the world. Their increasing influence raises the question of the power of large internet companies, who have the ability to control information flows, provide an opportunity to use the information aggregated by them for the application of specific political technologies of influence on the public sphere. These companies are out of control of the regulatory mechanisms of state institutions in most countries, which creates vulnerabilities in the public sphere of nation-states to influence from other countries and unregulated aspects of online electoral campaigns. The crisis of confidence in traditional media increases the importance of offline and online networks of social interactions as a source of information. Data in Ukraine, Europe and USA show that loss of confidence in public institutions, rise of populism directly related to the decline in confidence in traditional media. The level of trust in vaccination in different regions of the world is also analyzed in the context of the functioning of media institutions and other public institutions. Modern media (both traditional and internet) tend to mix entertaining formats with political information. Converting policy to show, spreading fakes, noticeable dependence of media on certain political and economic groups and media’s partiality, weakening of expert filters undermines confidence in traditional and new media. Although the importance of social media for the democratization of the public sphere exists. Decreasing confidence in media in general converted to the сonfidence in concrete media figures (bloggers, experts etc.). The article also contains generalization of researches of media consumption in Ukraine in first part of 2019.
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Harjanto, Totok, Dimas S. E. W. Sumunar, Oktavin ., Rosiana Nur Imallah, and Sri Suning Kusumawardani. "E-learning Development Strategy through Massive Open Online Course (MOOC) In Clinical Rotation Nursing Education." Pakistan Journal of Medical and Health Sciences 15, no. 6 (2021): 1521–25. http://dx.doi.org/10.53350/pjmhs211561521.
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Background: E-learning as a new learning method influences process of transforming conventional education into a digital basis. Massive Open Online Course (MOOC) is used as an e-learning management system that disseminates nursing institution partners' knowledge. An E-learning system provides highly configurable and integrated features in electronic books, journals, and web services. This system quickly, effectively, and economically distributes educational content toward students without any time or learning space limitation. E-learning has been implemented in various learning subjects, including nursing, but remains limited in clinical rotation nursing education. It has not been implemented widely, even though it is proven to support the learning process. Aim: The study aims to describe the process of developing an E-learning system in clinical rotation nursing education. Methods: The course subject was nursing management by involving two education institution partners. School of Nursing, Faculty of Medicine, Public Health, and Nursing (FKKMK) UniversitasGadjahMada (UGM) designed clinical learning innovation for clinical rotation nursing students in blended learning. It involved the institution’s partner students as the learning participants. Results: The process of developing E-learning in the clinical rotation nursing was by building partnership with education institutions passed through several phases: curriculum development, instructional design, and teaching media development, program evaluation methods, utilization of Learning Management System (LMS) as well as student learning outcomes evaluation. System design and development followed student needs resulting in the high score of participants' learning outcomes in clinical rotation nursing education. Conclusion: Appropriate E-learning system development strategy benefits student learning processes during nursing management practice in clinical rotation nursing education program. Keywords: Clinical Rotation Nursing Education, Education Institutions Partners, E-learning, Management Nursing Practice MOOC
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Hancu-Budui, Andreea, Ana Zorio-Grima, and Jose Blanco-Vega. "Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media." Sustainability 12, no. 23 (2020): 9816. http://dx.doi.org/10.3390/su12239816.
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This article analyses Social Media (SM) use as a promotion tool for public institutions in the public audit sector. The authors propose a quantitative model to assess online engagement of 94 European audit institutions (national and regional) with their stakeholders, based on SM and web activity metrics of these institutions, with a focus on pressing matters such as environment, sustainability and the current COVID pandemic. The proposed model may be applied to assess organisations from any public or private sector. The research finds that SM presence helps audit institutions to promote their services more effectively by directing their stakeholders to extensive content on the audit institutions’ websites, thus contributing to an increase in their web traffic. Most audit institutions do not have a strategy for the online promotion of their services and work outputs, nor do they, in general, use SM for intensively promoting environmental or sustainability-related messages. The only exception is the European Court of Auditors, who clearly promotes its environment-related activity by actively and increasingly posting on SM and referencing its reports. Audit institutions could benefit from the nature of their evidence-based activity and promote their findings on emerging topics to positively influence public policies and accountability at all levels.
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Safarati, Nanda, and Rahma Rahma. "The Effectiveness of Online Learning Using Quizizz Education Game Media During the Covid-19 Pandemic in Applied Physics Courses." Indonesian Review of Physics 3, no. 2 (2020): 52. http://dx.doi.org/10.12928/irip.v3i2.3049.
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Online learning is learning that is applied by all educational institutions today. The use of appropriate media can support student effectiveness in education, especially in applied physics courses. This study aims to see online learning's effectiveness using quizizz educational media during the covid-19 pandemic in applied physics courses. This research uses a descriptive research method. The population in this study were students of the Almuslim University Physics Education Study Program. The sample selection used a purposive sampling method, namely students who were taking applied physics lectures. The data collection techniques used were tests (quizzes) and questionnaires. This study indicates that quizizz educational game media is one of the most effective online learning media used during the Covid-19 pandemic in applied physics courses.
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Njuguna, Joseph. "Online-ready? Factor structure and internal consistency of a scale to measure students’ online journalism self-efficacy." Journal of Applied Journalism & Media Studies 00, no. 00 (2021): 1–25. http://dx.doi.org/10.1386/ajms_00046_1.
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With the integration of social media in journalism practice, media training institutions must focus on preparing future media professionals with the right mix of digital skills for the industry. Although efforts to improve students’ online skills readiness are evident in schools, no reliable tool exists to assess students’ confidence in doing online journalism tasks upon graduation. This study develops and validates an Online Journalism Self-Efficacy Scale (OJSES) that can be used to measure mass communication students’ perceptions of their self-efficacy for online journalism work. Items for the proposed scale were developed from a comprehensive literature review and refined by eight online journalism professionals (five online journalism lecturers and three online news editors). To explore the factor structure of the tool, exploratory factor analysis of data from a sample of finalist undergraduate mass communication students (n = 182) in five Rwandan universities was done. Results suggested that the OJSES is a five-dimensional tool that comprises 27 items. This scale measures online journalism self-efficacy in terms of students’ capabilities to conduct online journalism research, communicate with social media tools, create and share multimedia content online, observe ethical online publishing and use social media to solve organizational problems. The scale demonstrated reliability with a Cronbach’s alpha value of 0.785 and the five self-efficacy dimensions explaining 51.1 per cent of the total variance. The scale’s psychometric soundness implied its suitability not only to empirically measure the students’ confidence in working in online environments but also guide capacity-building for the required online skills for the media industry.
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Chou, Shuching, Tze-Yu Yen, and Yen-Hui Kuo. "Internet Information Relevance of Financial Institutions: Evidence from Taiwan." Review of Pacific Basin Financial Markets and Policies 14, no. 04 (2011): 647–70. http://dx.doi.org/10.1142/s0219091511002275.
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This study investigates the perception of factors that are likely to influence the Internet information relevance of financial institutions. The media richness theory and stakeholder theory point out that the extent of information and stakeholder communication will influence the utilization of online information, while not many of these discussions are associated with financial institutions. This study integrates seven information categories into three constructs: sufficiency, stakeholder communication and external supervision, using a structural equation model to examine whether the three constructs relate to information utilization. The results show that stakeholder communication and external oversight are significantly related to the user's intention to utilize online information of financial institutions, while information sufficiency is not. These findings correspond to stakeholder theory as well as international guidelines that emphasize external oversight of financial institutions.
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Steenkamp, Leon P., and Riaan J. Rudman. "Incorporating Online Tools In Tertiary Education." Contemporary Issues in Education Research (CIER) 6, no. 4 (2013): 365. http://dx.doi.org/10.19030/cier.v6i4.8103.
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Students currently studying at tertiary institutions have developed a set of attitudes and aptitudes as a result of growing up in an IT and media-rich environment. These attitudes and aptitudes influence how they learn and in order to be effective, lecturers must adapt to address their learning preferences and use the online teaching tools that these students are familiar with. In a South African context it was found that students spend a significant amount of time in interactive online image-rich environments and are accustomed to this environment. A number of suggestions are made on how to incorporate this in tertiary education.
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Stuart, Emma, David Stuart, and Mike Thelwall. "An investigation of the online presence of UK universities on Instagram." Online Information Review 41, no. 5 (2017): 582–97. http://dx.doi.org/10.1108/oir-02-2016-0057.
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Purpose Rising tuition fees and a growing importance on league tables has meant that university branding is becoming more of a necessity to attract prospective staff, students, and funding. Whilst university websites are an important branding tool, academic institutions are also beginning to exploit social media. Image-based social media services such as Instagram are particularly popular at the moment. It is therefore logical for universities to have a presence on popular image-based social media services such as Instagram. The purpose of this paper is to investigate the online presence of UK universities on Instagram in an initial investigation of use. Design/methodology/approach This study utilizes webometric data collection, and content analysis methodology. Findings The results indicate that at the time of data analysis for this investigation (In the Spring of 2015), UK universities had a limited presence on Instagram for general university accounts, with only 51 out of 128 institutions having an account. The most common types of images posted were humanizing (31.0 percent), showcasing (28.8 percent), and orienting (14.3 percent). Orienting images were more likely to receive likes than other image types, and crowdsourcing images were more likely to receive comments. Originality/value This paper gives a valuable insight into the image posting practices of UK universities on Instagram. The findings are of value to heads of marketing, online content creators, social media campaign managers, and anyone who is responsible for the marketing, branding, and promoting of a university’s services.
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Datsenko, Tetiana, Olha Vyhovska, and Andrii Sinko. "SOCIAL MEDIA AND HIGHER EDUCATION INSTITUTIONS: USING SOCIAL NETWORKS TO RECRUIT STUDENTS." Modern Higher Education Review, no. 5 (2020): 91–99. http://dx.doi.org/10.28925/2518-7635.2020.5.9.
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The number of offers in higher education both in Ukraine and everywhere in the world is quite large, and accordingly the competition for new students is high. Higher education institutions (HEIs) in such conditions must know how to effectively present themselves to target audiences. New digital technologies and social media can help. Social media has become especially important during the quarantine restrictions associated with the COVID-19 pandemic. Universities have to use the Internet as their main source of communication, both for disseminating information and for recruiting new students. As a result, the use of social media in higher education is growing rapidly, and HEIs are making increasing efforts to establish their online presence. Higher education institutions try to establish contact with their potential students when they study in high school using various media platforms, including social networks and messengers. This article is devoted to the theoretical analysis and practical research of using social media, in particular social networks, by higher education institutions in Ukraine to recruit students and maintain two-way communication with them. The study has shown that most freshmen actively used social networks to search for information about a HEI and some of them maintained a dialogue with the university through these social networks before the admission. An important regularity has been defined: the more widely and qualitatively a higher education institution is presented in social networks, the more often entrants and students turn to them in search of the necessary information. However, social networks still remain an auxiliary tool, as the majority of Ukrainian entrants first of all trust the official websites and feedback of graduates when choosing a higher education institution. In any case, the higher education marketing is becoming increasingly digital and this trend doesn’t look to slow down anytime soon.
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Zachos, Georgios, Efrosyni-Alkisti Paraskevopoulou-Kollia, and Ioannis Anagnostopoulos. "Social Media Use in Higher Education: A Review." Education Sciences 8, no. 4 (2018): 194. http://dx.doi.org/10.3390/educsci8040194.
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Nowadays, social networks incessantly influence the lives of young people. Apart from entertainment and informational purposes, social networks have penetrated many fields of educational practices and processes. This review tries to highlight the use of social networks in higher education, as well as points out some factors involved. Moreover, through a literature review of related articles, we aim at providing insights into social network influences with regard to (a) the learning processes (support, educational processes, communication and collaboration enhancement, academic performance) from the side of students and educators; (b) the users’ personality profile and learning style; (c) the social networks as online learning platforms (LMS—learning management system); and (d) their use in higher education. The conclusions reveal positive impacts in all of the above dimensions, thus indicating that the wider future use of online social networks (OSNs) in higher education is quite promising. However, teachers and higher education institutions have not yet been highly activated towards faster online social networks’ (OSN) exploitation in their activities.
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Ramírez, Yolanda, and Ángel Tejada. "Digital transparency and public accountability in Spanish universities in online media." Journal of Intellectual Capital 20, no. 5 (2019): 701–32. http://dx.doi.org/10.1108/jic-02-2019-0039.
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Purpose The purpose of this paper is to investigate the extent and quality of online intellectual capital (IC) disclosure released via websites and social media in relation to university stakeholders’ information needs in Spanish public universities. In addition, this paper examines whether there are differences in the online IC disclosure according to the type of university. Design/methodology/approach The study applies content analysis and a survey. The content analysis was used to analyse the websites and social media (Twitter, Facebook, LinkedIn and Instagram) of all Spanish public universities in the year 2019, whereas the survey was submitted to all members of the Social Councils of Spanish public universities. Findings The findings indicate that university stakeholders attach great importance to online disclosure of specific information about IC. However, the findings emphasise that Spanish universities’ website and social media content are still in their infancy. Specifically, this study found that the quality of disclosed information on IC in public universities’ websites is of low level, particularly with regard to the disclosure of relational capital. The study found that the information provided by Spanish public universities via social media mainly concerns the structural and relational capital. Likewise, the results of this paper evidence that the larger and more internationally focused universities reveal more online information on IC. Practical implications The results of the research may be beneficial for managers of higher education institutions as a basis for developing adequate strategies addressing IC disclosure through the websites. In order to satisfy the information needs of university stakeholders, Spanish universities can be recommended to focus on reporting higher-quality information on financial relations, students’ satisfaction, quality standard, work-related knowledge/know-how and collaboration between universities and other organisations such as firms, local government and society as a whole. Originality/value This study explores two innovative tools to provide IC disclosure in the higher education institutions context, namely, websites and social media, whereas previous studies focused on traditional tools as annual report. Likewise, this study considers the quality of this information.
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Muzawi, Rometdo, and Yoyon Efendi. "Perancangan Sistem Informasi Promosi Berbasis Web." JOISIE (Journal Of Information Systems And Informatics Engineering) 1, no. 2 (2019): 131. http://dx.doi.org/10.35145/joisie.v1i2.215.
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Increasing technological developments are marked by the many innovative new technological discoveries produced by big companies with increasingly keen competition in meeting their customers' needs. SMA Negeri 1 Sawahlunto is one of the favorite educational institutions in Sawahlunto. As we know that now every institution / educational institutions vying in the delivery of information and promotion in various ways, such as through electronic media, newspapers, and others. One form of electronic media promotion that utilizes the science of technology is by displaying information or promotion based on the website. Publication of information and promotion through an online site SMA Negeri 1 Sawahlunto, will provide effectiveness and efficiency for people who want to get school information without having to come directly to SMA Negeri 1 Sawahlunto.With the development of web-based information systems, is expected to produce a quality system in the delivery of information and promotion at SMA Negeri 1 sawahlunto.
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Tasente, Tanase. "The #Brexit on the Facebook pages of the European institutions." Technium Social Sciences Journal 3, no. 1 (2020): 63–75. http://dx.doi.org/10.47577/tssj.v3i1.59.
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The Brexit referendum was among the first major public events where online users had no "slacktivism" reactions and they led the entire debate and popular will from the inside of the online world to the real world. It is becoming increasingly clear that Social Media is becoming an increasingly powerful tool in political debates, and during the parliamentary, presidential, European parliamentary or even referendum elections, it becomes the channel that can decide the final outcome. However, the debate in the online environment can be altered by two important factors: (1) political bots - which can manipulate public opinion by posting in a large number of fake news and (2) "slacktivism" reactions from online users. , who are content only to quickly distribute unverified information or to push impulse driven on the "like" button and to scroll further. This study focused on analyzing the frequency with which European institutions spoke about Brexit on their Facebook pages and on identifying and analyzing the messages that generate high engagement from users. Thus, we will analyze all the posts published by the three major European institutions - the European Commission, the European Parliament and the Council of the European Union - starting on the first day after the Brexit Referendum in the UK (24 June 2016) until 24 June 2019.
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Arshad, Saman, and Sobia Khurram. "Development of Citizens’ Trust through Social Media Platforms in a Public Food Standards Agency in Pakistan: Role of Transparency and Responsiveness." Journal of Applied Economics and Business Studies 4, no. 3 (2020): 85–112. http://dx.doi.org/10.34260/jaebs.434.
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The problem of citizens’ mistrust in government institutions has been prevailing in various countries around the world. Nowadays, government institutions attempt to curb this issue by narrowing the gap of communication with citizens through online channels such as social media, which allows citizens to access timely and authentic information. The purpose of this paper is to assess citizens’ perceptions about transparency and responsiveness in the context of social media use of a public agency in Pakistan and to investigate whether the perception about transparency and responsiveness helps in the development of citizens’ trust in a government agency. An empirical investigation is conducted by employing a quantitative survey design. The survey data was taken randomly from 393 social media followers of a government agency in Pakistan (Punjab Food Authority), which was then analyzed by using the structural equation modeling technique (CB-SEM) to obtain the findings. The results indicate that the transparency of information and active responsiveness ensured by the Pakistani agency on social media contributes to the development of followers/citizens’ trust in that agency. This study contributes to the literature and provides empirical evidence for practical implications. Multiple government institutions in Pakistan and elsewhere, particularly in developing countries, can practically implement such practices in their online communication with citizens to gain citizen trust.
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Maresova, Petra, Jan Hruska, and Kamil Kuca. "Social Media University Branding." Education Sciences 10, no. 3 (2020): 74. http://dx.doi.org/10.3390/educsci10030074.
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Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebook activity and content created by the world’s top ten universities. The professional social media analytics tool Socialbakers is used to monitor activity and collect data for analysis. The world’s top ten universities are determined based on the Quacquarelli Symonds (QS) University Rankings. The study results are divided into four categories: an analysis of the number of fans, of content, of style, and of post promotion. All of the studied universities upload a post at least once per day. Based on the study results, selected posts could be examples of best practice and serve to inspire other educational institutions to improve their brand image and communication on social networks. Social media provide a large amount of detailed data concerning the behavior of students and other stakeholders and on the effectiveness of promotional campaigns. To use social media effectively, it is necessary to collect the available data and evaluate them to gain insight on which to base an appropriate social media strategy
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Jadrić, Ivana, and Sandra Kovačević. "The usage of social media in marketing communication of Croatian institutions of higher education." Zbornik Veleučilišta u Rijeci 6, no. 1 (2018): 99–112. http://dx.doi.org/10.31784/zvr.6.1.10.
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The importance and frequency of social media in marketing communication is undeniable today, especially when the target of such communication are young people (and the puropse is advertising and overall improvement of internal communication). Social media are the main source of information for youth as well as virtual space where they can express and present themselves in the best possible way. The significant role of using social media in everyday communication has been recognized by institutions of higher education and they have become an essential part of their marketing mix. Ultimately, the students are the ones who have the main role in acquiring new communication technologies and their communication networks have tendency to be dense and layered (Quan-Haase, 2007). That is the reason why new technologies like social media are mostly accepted and used by high school and university students. In this paper authors analyse the meaning, influence and usage of social media in the context of institutions of higher education and present the findings of an online survey conducted among teachers in such institutions in Croatia. By analysing the results, authors got 104 replies who helped them to get an insight into activities of institutions of higher education on social media as well as the usage of certain social media by private institutions compared with the public ones. This research confirmed that private institutions of higher education are on the overall more active in the usage of social media. However, Chi-squared test showed almost no difference in usage of the most popular social media Facebook and Instagram in private and public institutions of higher education, whereas there is a difference in usage of other social media. In this research, the intensity of certain social media usage in general in Croatia was also compared with the level of their usage in institutions of higher education.
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Saputra, Maskhur Dwi. "Online Lecture Model with WhatsApp Group (WaG) and Google Classroom (GC) Integration." Duconomics Sci-meet (Education & Economics Science Meet) 1 (July 27, 2021): 93–106. http://dx.doi.org/10.37010/duconomics.v1.5412.
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The impact of Covid-19 has made educational institutions carry out online learning processes; thus, they must provide innovative learning media so that students continue to get material explanations like in face-to-face learning. This study aims to design and evaluate an online lecture model by integrating WaG and GC. Using descriptive method, this study involves Economic Education students at Universitas Indraprasta PGRI for the academic year 2020/2021 who received 276 scientific writing courses. This study consists of (1) designing WaG and GC media, (2) providing the lecture material on the learning media, (3) implementing the media in lecture activities, and (4) evaluating the effectiveness of the media. The questionnaire shows that learning media by integrating WaG and GC is effective to be applied. This is indicated by the percentage of students who strongly agree (54%), agree (32.5%), quite agree (11.2%), disagree (1.6%), and strongly disagree (0.7%). The evaluation includes ease of access, affordability, understanding of the material, two-way communication, media updates, and ease of using technology.
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Sumarwoto, Sumarwoto. "Perspektif Mahasiswa Perguruan Tinggi Swasta di Daerah Terhadap Perkuliahan Daring." Madani Jurnal Politik dan Sosial Kemasyarakatan 12, no. 03 (2020): 258–64. http://dx.doi.org/10.52166/madani.v12i03.2174.
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This study aims to identify the perspectives of students at private universities in the region towards online lectures. This study uses a quantitative approach with a survey method using google form with 140 respondents from various study programs. Data analysis uses descriptive statistics to describe or describe the data that has been collected. From the results that have been obtained, it can be seen that the constraints of students at private tertiary institutions in the regions have special characteristics, especially in internet connection. Most students live in areas with weak internet connections. This has an effect on the criteria for online media that are interested in private tertiary education institutions in the regions, namely using media that is efficient in quotas, does not need a strong network, and is easy to use.