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Books on the topic 'Online metrics'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Sterne, Jim. Social Media Metrics. John Wiley & Sons, Ltd., 2010.

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2

Social media metrics: How to measure and optimize your marketing investment. Wiley, 2010.

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3

Sterne, Jim. Social media metrics: How to measure and optimize your marketing investment. Wiley, 2010.

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4

Lovett, John. Social Media Metrics Secrets. Wiley & Sons, Incorporated, John, 2011.

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5

Social Media Metrics Secrets. Wiley & Sons, Incorporated, John, 2011.

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Social Media Metrics Secrets. Wiley & Sons, Limited, John, 2011.

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7

Christin, Angele. Metrics at Work. Princeton University Press, 2020. http://dx.doi.org/10.23943/princeton/9780691175232.001.0001.

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When the news moved online, journalists suddenly learned what their audiences actually liked, through algorithmic technologies that scrutinize web traffic and activity. Has this advent of audience metrics changed journalists' work practices and professional identities? This book documents the ways that journalists grapple with audience data in the form of clicks, and analyzes how new forms of clickbait journalism travel across national borders. Drawing on four years of fieldwork in web newsrooms in the United States and France, including more than one hundred interviews with journalists, the b

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8

Poston, Leslie. Social Media Metrics for Dummies. Wiley & Sons, Incorporated, John, 2012.

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Poston, Leslie. Social Media Metrics for Dummies. Wiley & Sons, Incorporated, John, 2012.

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10

Social Media Metrics For Dummies. For Dummies, 2012.

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11

Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Wiley & Sons, Incorporated, John, 2010.

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12

Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email. Bis B.V., Uitgeverij (BIS Publishers), 2015.

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13

van, José. News. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190889760.003.0004.

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This chapter examines how the advent of data-driven publishers, such as BuzzFeed and the Huffington Post, as well as the rise of the Big Five platforms, have shaken the news sector’s economic, technical, and social foundations. The proliferation of online audience metrics and algorithmic filtering, promoting the personalization of news and advertisements, has fundamentally transformed how news is produced, circulated, and monetized. The triangular content–audiences–advertising configuration that constituted the legacy news industry is unbundled and rebundled through online platforms. As a cons

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14

Stark, David, ed. The Performance Complex. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198861669.001.0001.

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What’s valuable? Market competition provides one kind of answer. Competitions offer another. On one side, competition is an ongoing and seemingly endless process of pricings; on the other, competitions are discrete and bounded in time and location, with entry rules, judges, scores, and prizes. This book examines what happens when ever more activities in domains of everyday life are evaluated and experienced in terms of performance metrics. Unlike organized competitions, such systems are ceaseless and without formal entry. Instead of producing resolutions, their scorings create addictions. To u

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15

Solberg, Rorie. Covering the Courts. Edited by Lee Epstein and Stefanie A. Lindquist. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199579891.013.28.

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Scholarly examination of the media coverage of the Supreme Court occurs for both intrinsic and instrumental purposes. Scholarly study of media coverage of the Court examines the content, frame, and magnitude of the coverage. Pushing further, these examinations provide critical information about the relationship between media coverage and the institutional credibility of the Court. Studies of media coverage are also instrumental as they provide metrics useful in the explication of judicial behavior. Despite the usefulness of the work explored here, the knowledge gained may be expiring. As socia

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16

Duffy, Brooke Erin. Rethinking Readership. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037962.003.0005.

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This chapter examines how the transformations associated with digitization are reshaping the ways in which publishers of women's magazines think about readership by focusing on their constructions of audiences. Editors and publishers of women's magazines have long targeted narrowly defined segments of the female populace based upon demographic factors (age, household income, marital status, educational level, and sometimes even race) as well as lifestyle traits and behaviors. They draw upon surveys and other measurement techniques to understand these segments and craft detailed profiles of the

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17

Martin, Geoffrey. Researching Twitter. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190882969.003.0019.

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zzIn this chapter, Geoffrey Martin discusses some of the major issues in studying the use of Internet technology—focusing on Twitter—in protest mobilization occurring in authoritarian environments. He argues that comparing qualitative interviews with activists to their online activities is a challenging effort due to the difficulties of proving empirically the activists’ claims about the impact of their use of social media. These challenges forced him construct a strict metric to achieve representative sampling and coding rigor. The content analysis he constructed can be used to validate, with

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