Relevant bibliographies by topics / Online public relations

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Online public relations'

Author: Grafiati
Published: 4 June 2021
Last updated: 19 February 2022

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Journal articles on the topic "Online public relations"

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Vucenovic, Tamara. "Online public relations." Kultura, no. 139 (2013): 162–87. http://dx.doi.org/10.5937/kultura1339162v.

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Alyaqoub, Rasha Adel, and Nik Adzrieman Bin Abdul Rahman. "Conceptualizing the Management of Online Public Relations among Public Relations Practitioners." Annals of Contemporary Developments in Management & HR 1, no. 2 (August 1, 2019): 45–49. http://dx.doi.org/10.33166/acdmhr.2019.02.005.

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Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standardized concept used as the varied studies often rely on the specific conceptualization of the practitioners and his experience in this field. This paper intends to show the conceptualization of online public relations among public relation practitioners and illation the factors that led to the understanding or lack of understanding among the practitioners. The paper follows conventional structure to elaborate on the topic for future scholars through proving a critical insight. The paper offers insight o the management of online public relations among the public practitioners with a detailed review of prominent literature to encourage future scholars for empirical attention.
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Atabek, Umit, and Ozlem Asman Alikilic. "Online Pressrooms: Journalists’ Expectations from Public Relations Practitioners Concerning Online Media Relations." Romanian Journal of Communication and Public Relations 22, no. 3 (December 1, 2020): 65. http://dx.doi.org/10.21018/rjcpr.2020.3.309.

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Online pressrooms are important for public relations practitioners when improving their media relations in a rapidly developing new media ecosystem. This paper aims to provide an insight into the journalists’ preferences when retrieving information from online pressrooms. In a mixed design, qualitative and quantitative data were collected from Turkish journalists. As the first step of the study, a focus group with 11 journalists was conducted to understand what the expectations of journalists of online pressrooms are, and how they verbally express these demands. These qualitative data were then used for the structuring of a survey questionnaire that was applied to a sample of 155 journalists. Results indicate that journalists were frustrated by the current state of online pressrooms. Journalists asserted that information-rich and skilfully designed pressrooms help increase the corporations’ credibility. Journalists designated visuals and news archives as the most important contents for an online pressroom. It is also found that journalists trust more an organization if they receive fast answers from an authorized media relations person. Furthermore, our cluster analysis revealed that junior journalists with more new media practice have more trust in organizations with successful online media relations.
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Bekhit, Elsayed. "Online Public Relations in the Arab Governmental Websites." Journal of Arab & Muslim Media Research 2, no. 1 (November 1, 2009): 53–80. http://dx.doi.org/10.1386/jammr.2.1and2.53/1.

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HMED, OMARA, and CHRO SHIAHAB. "THE EXTENT OF PUBLIC RELATIONS RELIANCE ON THE USE OF ONLINE NEWSPAPERS IN ELECTION CAMPAIGNS." Journal of The University of Duhok 22, no. 1 (November 25, 2019): 256–71. http://dx.doi.org/10.26682/hjuod.2019.22.1.13.

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Azhary, Syaiful. "Strategi pemeliharaan relasional dalam kegiatan public relations online badan publik di Indonesia." PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat 4, no. 2 (February 11, 2020): 193. http://dx.doi.org/10.24198/prh.v4i2.19558.

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Prihandini, Florensia, and A. Sigit Pramono Hadi. "Pengaruh Marketing Public Relations terhadap Loyalitas Pelanggan." Jurnal Riset Public Relations 1, no. 1 (July 13, 2021): 57–70. http://dx.doi.org/10.29313/jrpr.v1i1.114.

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Abstract. The high public interest in cake and bakery products has made many people join online baking classes. Some of them enrolled on Titan Baking Course. To build and maintain customer loyalty, and to prevent customers from switching to another course, Titan Baking Course conducted Marketing Public Relation activities in the form of free online baking demo. This study aims to measure the impact of the Marketing Public Relations on customer loyalty in Titan Baking Course. By using a quantitative approach, this study aims to find out how the causality relationship between the independent variable (X) is the Marketing Public Relations with the dependent variable (Y), namely Customer Loyalty. Respondents were selected using probability sampling technique, namely simple random sampling. From the results of the study, it was found that the Marketing Public Relations of the Titan Baking Course had a positive impact on Customer Loyalty and had an influence strength of 38%. Thus an understanding that customer loyalty in Titan Baking Couse is influenced by the Marketing Public Relations by 38%. While the other 62% is determined by other factors not included in this study. Abstrak. Tingginya minat masyarakat terhadap produk kue dan roti membuat banyak orang mengikuti kelas pelatihan membuat kue secara daring, salah satunya di Titan Baking Course. Untuk membentuk dan mempertahankan loyalitas pelanggan, serta mencegah agar pelanggan tidak beralih ke tempat kursus lainnya, banyak cara yang dilakukan oleh Titan Baking Course. Salah satunya dengan melakukan kegiatan Marketing Public Relations berupa baking demo online tak berbayar. Penelitian yang dilakukan ini bertujuan untuk mengetahui seberapa besar pengaruh pelaksanaan Marketing Public Relations terhadap loyalitas pelanggan pada Titan Baking Course. Dengan pendekatan yang bersifat kuantitatif, penelitian ini dilakukan untuk mengetahui bagaimana hubungan sebab akibat antara variabel independen (X) yaitu Marketing Public Relations dengan variabel dependen (Y) yaitu loyalitas pelanggan. Responden dipilih dengan menggunakan metode probability sampling berupa simple random sampling. Hasil penelitian ini mengungkapkan, terdapat fakta bahwa Marketing Public Relations Titan Baking Course berdampak positif terhadap Loyalitas Pelanggan dan memiliki kekuatan pengaruh sebesar 38%. Sedangkan 62% lainnya ditentukan oleh faktor-faktor lain yang tidak termasuk dalam kajian penelitian ini.
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Saptaastuti, Rikarda Ratih. "Role of Reference Librarian in Public Relations Activity Role of Reference Librarian in Public Relations Activity in University Library." Pustabiblia: Journal of Library and Information Science 1, no. 2 (February 27, 2018): 239. http://dx.doi.org/10.18326/pustabiblia.v1i2.239-250.

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The library cannot achieve its goals without cooperation with the internal and external public. Therefore, libraries need PR (public relations) in their efforts to achieve their goals. The activity of the university library is directly or indirectly related with the PR activity since it is the part of PR activities to promote the image and the use of the library. The implementation of public relations activities in libraries has actually been performed by reference librarians. Reference librarians can use a variety of printed and online media, or convey information directly related to library services to users. With the recent development of information technology, using online search tools to seek information is more preferable by users than asking the reference librarian. Though online information tracking tool to organize information is more sophisti- cated presenting for users, users will still need libraries and referral services to find relevant information, as there are things that are not provided by online services such as selection, organization, provision of access, interpretation of relevant information, which can only be done by reference librarians. Reference librarians perform their duties by serving users in providing answers to questions or guiding users, and by creating awareness that the services provided by the library help promote maximum utilization of the library. PR officers through reference librarians attempt to attract the users’ attention through the provision and dissemination of information, and to serve as well as a liaison between the libraries with the users. PR becomes a necessity in libraries as PR activities will drive library function effectively and help promote library services more optimally.
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Kirat, Mohamed. "Promoting online media relations: Public relations departments’ use of Internet in the UAE." Public Relations Review 33, no. 2 (June 2007): 166–74. http://dx.doi.org/10.1016/j.pubrev.2007.02.003.

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Wahid, Umaimah, and Anggun Eka Puspita. "Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations." Jurnal Komunikasi 9, no. 1 (August 9, 2017): 31. http://dx.doi.org/10.24912/jk.v9i1.265.

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Online transportation is nowadays popular in Indonesia and becomes a new alternative for people due to its efficiency and effectivity. One of the most famous online transportations is PT.Go-Jek Indonesia. People prefer to choose it to anticipate traffic jam in Jakarta and the surroundings. Besides PT. Go-Jek, there are some similar transportations such as PT.GRAB, UBER, and so on. This condition caused the competition among the online transportations resulting in the necessity to create a strong brand around the people. In accordance to that matter, the role of public relation is quite significant to increase Brand awareness in society. This research focus on the role of public relations to increase the brand awareness of PT Go-Jek using the theory of mixed public relation strategy by Thomas L. Harris that is famous of his concept, ‘P.E.N.C.I.L.S’. The method of this research is case study by interview completed by data as data collection technique. The activity of public relations involves the 7 strategies of public relation to increase brand awareness. The activities were for example publication, holding interesting events, establishing good relationship with society, cooperating with other companies, creating a positive image, providing services and new features for the society. Those are meant to show that PT. GO-JEK gives the best service for customers and society to strengthen the brand awareness of PT. Go-Jek. Those efforts of PT Go-Jek resulted in increasing the brand awareness so that society chooses that online transportation as an alternative of nowadays internet-based transformation. Transportasi online saat ini marak di Indonesia dan menjadi alternatif baru bagi masyarakat karena efisien dan efektif. Salah satu transportasi online yang fenomena adalah PT. Go-Jek Indonesia yang menjadi pilihan masyarakat dalam mengantisipasi kemacetan Jakarta dan sekitarnya. Selain PT. Go-Jek, terdapat beberapa transportasi sejenis lannya yang beroperasi seperti PT.GRAB, UBER dan lainnya. Kondisi tersebut memunculkan persaingan di antara perusahan-perusahaan transportasi online yang harus menciptakan brand yang kuat di tengah masyarakat. Dalam Upaya tersebut peran public relations sangat penting untuk meningkatkan Brand Awareness di masyarakat. Fokus penelitan ini adalah peran public relations dalam mingkatkan kesadaran mereka PT. Go-Jek. Menggunakan teori strategi bauran pemasaran Humas Thomas L. Harris yang terkenal dengan konsep ‘P.E.N.C.I.L.S’. Metode penelitian adalah studi kasus dengan teknik pengumpulan data wawancara dan dilengkapi data. Kegiatan marketing public relations berlaku dalam meningkatkan brand awareness ke 7 strategi marketing public relations. Kegiatan seperti publikasi, melaksanakan kegiatan-kegiatan menarik, establishgood hubungan dengan masyarakat, menjalin kerjasama dengan perusahaan lain, meningkatkan citra positif, menyediakan layanan, dan menambahkan fitur baru dalam jaringan yang disediakan kepada masyarakat. Semua hal itu sebagai upaya yang serius dan sungguh-sungguh PT. Go-Jek memberikan pelayanan terbaik kepadakonsumen khususnya dan masyarakat umum agar kesadaran merek PT. Go-Jek semakin kuat.
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Dissertations / Theses on the topic "Online public relations"

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Růžičková, Markéta Bc. "Online public relations." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3089.

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Cílem práce je podat co nejširší přehled o problematice online public relations a jeho praktickém využití. Autorka ve své práci představuje online PR jako efektivní a účinnou formu komunikace a řízení vztahů s veřejností a poukazuje na přednosti a výhody PR prostřednictvím internetu. Analyzuje současnou situaci online PR u neziskových organizací působících na českém internetu a poukazuje na možnosti zlepšení jejich komunikačních strategií. Konkrétním výstupem z teoretických poznatků, vlastního výzkumu a zkušeností z praxe v oboru PR, je návrh strategie online public relations pro neziskovou organizaci.
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Rushwaya, Mauru. "Online crisis management /." Full text available online, 2004. http://www.lib.rowan.edu/find/theses.

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Hoeft, Marc. "Corporate communication and online-PR : current application and best practices." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50304.

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Thesis (MBA)--Stellenbosch University, 2005.
The following work gives an overview about the current situation of online-PR and develops a best-practice guide for corporate communication on the internet. The scope of online-PR as covered in this research project encompasses PR tools shaped through the technology of the internet - from communication applications to applications for the distribution and sharing of information - which are used in the communication between an organization and its stakeholders. After giving an introduction into the objectives and methods of PR, the differences between traditional and online-PR are described. This first chapter is followed by an introduction into the online communication ecosphere where the different kinds of communication and information distribution platforms on the internet are described. The third chapter analyses devices, software applications and standards relevant to online-PR. Following this summary a best-practice guide is developed to help PR practitioners in optimizing online-PR efforts using the described tools (e.g. email newsletter, weblogs). The empirical part of the work consists of a survey in which PR practitioners were asked to disclose their current knowledge and application of online-PR and to give their opinion about future trends in online-PR. The results of the observations were analysed and a comparison was drawn between the best-practices and their practical application. This work closes with a summary of the results, a conclusion and a view into the future. There were two main findings identified in the theoretical analysis as well as through the empirical observations: First the PR environment is becoming increasingly complex and faster through the emergence of internet technology and the only way for PR practitioners to keep up with this development lies in the utilization of sophisticated and internet-based means of communication. The second finding was that internet innovations are reshaping the traditional media environment and the way news is created and thereby making online-PR essential in reaching and influencing company's stakeholders effectively and efficiently.
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Savery, Carol A. "INNOVATORS OR LAGGARDS: SURVEYING DIFFUSION OF INNOVATIONS BY PUBLIC RELATIONS PRACTITIONERS." Akron, OH : University of Akron, 2005. http://rave.ohiolink.edu/etd/view.cgi?acc%5Fnum=akron1123879994.

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Boone, Kristy L. "A content analysis of the game and excellence theory elements in public relations articles in Entrepreneur's online magazine." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1390650.

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This study is an in-depth investigation of game and excellence theory's linkage within the discipline of public relations during the period of market entry.The literature review defines and analyzes both game and excellence theory and the value of each within public relations. The literature also examines the impact of new businesses within U.S. economy and the importance of strategic decision making during the period of market entry. Decisions made during this time period, of which public relations professionals are often involved, can forecast the success or failure of a new business. The researcher argued that excellence theory's domination over the mindshare of public relations professionals has overshadowed other theories (such as game theory) which can be of value during the time of market entry.In order to quantify any educated opinions held by the researcher, a content analysis was conducted. The researcher identified specific game and excellence theory keywords to be examined and coded. The keywords were derived from a random sample of 384 public relations-based articles from 1997 to 2007 in Entrepreneur's online magazine, the leading magazine for entrepreneurs for over thirty years. The years of 1997 through 2007 were chosen due to a growth in new business births that have occurred over this time frame.The results of the content analysis showed that there were significantly more game theory keywords than excellence theory keywords referenced in Entrepreneur's online magazine in the aforementioned articles and timeframe. From this evidence, the researcher deducted that while excellence theory is still the paradigm for public relations professionals, game theory is being fused within public relations in some areas of the industry, specifically within new market entry strategy.
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Mendes, Eva Raquel dos Reis. "As relações públicas face ao desafio da internet como novo meio de comunicação: análise nos clubes de futebol da Liga Sagres em Portugal." Master's thesis, [s.n.], 2009. http://hdl.handle.net/10284/1404.

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Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências da Comunicação, especialização em Relações Públicas.
Este trabalho faz parte de um estudo sobre as Relações Públicas (RP) na Internet num público específico: o do Futebol. Aborda o desafio que a Internet representa ou pode representar como meio de comunicação revolucionário e protagonista do novo mundo numa vasta rede e analisa o desafio que a mesma representa para as RP/Assessores de Imprensa, face aos órgãos de comunicação sociais tradicionais. Além de uma revisão bibliográfica às RP, à Internet e ao marketing desportivo, esta investigação tem como propósito identificar e constatar o impacto e as oportunidades originadas pela utilização da Internet na área das RP no futebol, neste caso, nos clubes que integram a primeira divisão da Liga Portuguesa de Futebol Profissional (LPFP) – a Sagres Liga 2008/2009. Queremos com isto dizer que se pretende averiguar até que ponto este novo meio de comunicação é trabalhado pelos clubes desportivos. O outro objectivo prende-se ao facto de querer analisar a situação dos profissionais no exercício das actividades de RP na condução de um meio de comunicação específico (Internet) para a consecução dos objectivos propostos, verificando, então, até que ponto a Internet é eficaz para o trabalho dos mesmos. Para realizar esta pesquisa científica, chegou-se à conclusão que era necessário desenvolver um estudo descritivo numa abordagem quantitativa, com entrevistas em forma de questionários às pessoas responsáveis pelo sector das RP das respectivas organizações, como método mais eficaz para nos apercebermos se nesta área a comunicação digital é uma ferramenta de relacionamento importante entre as organizações desportivas e os seus públicos. This investigation work is a part of a study on Public Relations (PR) in the Internet in a specific target field: Football. It approaches the challenge the Internet represents or may represent as a revolutionary media and its leading role in the vast network of the new world and analyses the challenge it represents to Public Relations/Press Assessors, as opposed to the traditional social media. In addition to reviewing selected bibliography on Public Relations, Internet and Sports marketing, this study aims to identify and demonstrate the impact and opportunities generated by the use of Internet in the Public Relations area, specifically in the clubs participating in the LPFP Portuguese major league – Liga Sagres 2008/2009. This means that we intent to analyse to what extent is this new media approached and handled by football clubs. The other purpose is to analyse the PR professionals’ proficiency in the performance of their PR activities while conducting a specific media (the Internet) for the accomplishment of their goals, thus verifying to what extent is Internet in fact efficient for their work. For this scientific research, we concluded that is necessary to develop a descriptive survey with a quantitative approach, whose method is the most effective for the understanding if and how digital communication constitutes an important relationship tool between sports organizations and their publics. We have used the questionnaire methodology in order to interview the RP managers of the several organizations. Ce travail fait partie d’une étude sur les Relations Publiques à l’Internet d’un public spécifique : celui du football. Ce travail aborde le défi que l’Internet représente ou peut représenter comme un moyen de communication révolutionnaire et protagoniste du nouveau monde dans un vaste réseau et analyse le défi qu’elle représente pour les RP/ Assesseurs de Presse par rapport aux media traditionnels. En plus d’une révision bibliographique aux RP, à l’Internet, au marketing sportif, cette recherche a comme but identifier et constater l’impact et les opportunités déclenchées par l’utilisation de l’Internet dans le domaine des RP du football dans ce cas, chez les clubs qui intègrent la première division de la Ligue Sagres 2008/2009. On veut dire avec ça qu’on prétend s’assurer jusqu’ à quel point ce nouveau moyen de communication est utilisé par les clubs sportifs. L’autre but c’est qu’on veut analyser la situation des professionnels dans l’exercice des activités de RP, en utilisant un moyen de communication (Internet) pour la consécution des objectifs proposés et vérifier jusqu’à quel point elle est efficace pour leur travail. Pour faire cette recherche scientifique on a conclu qu’il faudrait développer une étude descriptif avec une approche quantitative avec des interviewes sous la forme de questionnaires aux personnes responsables par le secteur des RP des organisations, comme la méthode la plus efficace pour savoir si, dans ce domaine, la communication digitale est un outil de rapports entre les organisations sportives et leurs publics.
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Merle, Carol Van Diemel. "Innovative networking : the synergy between the public relations industry and multimedia newspaper." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/2307.

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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.
The purpose of this mini thesis is to investigate the research question, "What is the importance and effectiveness of public relations practice in obtaining coverage in a multimedia newspaper?" It is obvious that the introduction of the multimedia newspaper has affected the role of the public relations practitioner and the role of the journalists. But has it changed the manner in which public relations practitioners practice public relations (that is the influence of the multimedia newspaper on the public relations industry) and its value in the eyes of the multimedia journalist. The study will measure the multimedia editorial staff's opinion and perceptions of the multimedia newspapers content and public relations practice's impact on that content. The research is interested in whether the introduction of the multimedia newspaper has affected the role of the public relations practitioner and the journalists and whether it has changed the manner in which public relations practitioners practice public relations (that is the influence of the multimedia newspaper on the public relations industry). The research reviews the perceived value of public relations to journalists operating within the multimedia newspaper context.
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Lake, Suzette. "A Consultant’s Analysis of Bond Public Relations and Brand Strategy." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/aa_rpts/162.

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In order to demonstrate the knowledge and skills acquired during her tenure in the Arts Administration graduate program, the consultant works four hundred and eighty hours as a Social Media and PR intern at Bond Public Relations and Brand Strategy in New Orleans, Louisiana. The following body of work is a consultant’s report written from the perspective of a professional Arts Administrator, and includes the following items: host company profile; description of internship activities; consultant’s contributions and gains; summation of company and industry best practices; host company’s strengths, weaknesses, opportunities, and threats – both internal and external; and the consultant’s recommendations for improvement.
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Berdine, Alexis A. "Click for the Campus Store: Development of an Online Public Relations Campaign for the AU Campus Store." Ashland University Honors Theses / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=auhonors1431338897.

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Camille, Elizabeth Kate. "Online Fund Raising: Relationship Building in the Era of Technology." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1249912826.

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Books on the topic "Online public relations"

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Institute of Public Relations (Great Britain), ed. Online public relations. London: Kogan Page, 2001.

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David, Phillips. Online public relations. London: Kogan Page, 2001.

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Hutchins, Amber L., and Natalie T. J. Tindall. Public Relations and Online Engagement. London: Routledge, 2021. http://dx.doi.org/10.4324/9780429327094.

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Public relations online: Lasting concepts for changing media. Thousand Oaks, Calif: SAGE Publications, 2007.

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Ponell, Valerie. Online communities as a public relations tool: Successful two-way communication. Saarbrücken: VDM Müller, 2009.

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Web site public relations: How corporations build and maintain relationships online. Youngstown, N.Y: Cambria Press, 2008.

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Philip, Young, ed. Online public relations: A practical guide to developing an online strategy in the world of social media. 2nd ed. Philadelphia, PA: Kogan Page, 2009.

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Beal, Andy. Radically transparent: Monitoring and managing reputations online. Indianapolis, Ind: Wiley Technology Pub., 2008.

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Friedlaender, Felix. Online-Medien als neues Instrument der Öffentlichkeitsarbeit: Eine empirische Untersuchung zur Beurteilung der Integration von Online-Medien in das Instrumentarium der externen Öffentlichkeitsarbeit. [Münster: F. Friedlaender], 1999.

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Forbush, Dan. ProfNet: The Stony Brook guide to PIOs online. Stony Brook, N.Y: Office of University Affairs, State University of New York at Stony Brook, 1994.

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Book chapters on the topic "Online public relations"

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Grupe, Stephanie. "Online-PR." In Public Relations, 369–428. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-17827-6_7.

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Winkler, Peter, and Thomas Pleil. "Online Public Relations." In Handbuch Online-Kommunikation, 451–77. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-18016-4_18.

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Winkler, Peter, and Thomas Pleil. "Online Public Relations." In Handbuch Organisationssoziologie, 1–27. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-18017-1_18-1.

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Deg, Robert. "Online-Kommunikation." In Basiswissen Public Relations, 157–63. Wiesbaden: VS Verlag für Sozialwissenschaften, 2006. http://dx.doi.org/10.1007/978-3-531-90146-6_28.

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Deg, Robert. "Online-Kommunikation." In Basiswissen Public Relations, 157–63. Wiesbaden: VS Verlag für Sozialwissenschaften, 2005. http://dx.doi.org/10.1007/978-3-322-92446-9_29.

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Pleil, Thomas. "Online-PR." In Handbuch der Public Relations, 1017–38. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-531-18917-8_62.

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Morris, Trevor, and Simon Goldsworthy. "PR skills in the online world." In Public Relations for Asia, 191–99. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230583450_28.

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Hutchins, Amber L. "Participatory publics." In Public Relations and Online Engagement, 35–42. London: Routledge, 2021. http://dx.doi.org/10.4324/9780429327094-6.

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Eggensperger, Jim, and Natalie Redcross. "Online and Social Media Measurements." In Data-Driven Public Relations Research, 113–22. 1 Edition. | New York : Routledge, 2019.: Routledge, 2018. http://dx.doi.org/10.4324/9781315196688-9.

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Birner, Ulrike. "Public Relations von Presseverlagen im Internet." In Online — Die Zukunft der Zeitung?, 145–65. Wiesbaden: VS Verlag für Sozialwissenschaften, 1999. http://dx.doi.org/10.1007/978-3-663-12271-5_7.

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Conference papers on the topic "Online public relations"

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Rahman, Nik Adzrieman Abd. "The Utilization of New Media in Online Public Relations Activities Among The Public Relations Practitioners." In International Conference on Emerging Media, and Social Science. EAI, 2019. http://dx.doi.org/10.4108/eai.7-12-2018.2281794.

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Li, Hongxin, Jing Ma, and Weihe Duan. "The Standardization of Online Public Relations Is Imperative." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5576606.

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Zanuddin, Hasmah. "Health Public Relations Campaign And Online News Coverage Focus." In AIMC 2017 - Asia International Multidisciplinary Conference. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.05.71.

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Osipovskaya, Elizaveta, and Svetlana Dmitrieva. "IMPACT OF THE COVID-19 PANDEMIC ON ONLINE EDUCATION OF PUBLIC RELATIONS STUDENTS IN RUSSIAN UNIVERSITIES." In 15th International Technology, Education and Development Conference. IATED, 2021. http://dx.doi.org/10.21125/inted.2021.1429.

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Supriadi, Dandi, and Herlina Agustin. "Digital Marketing Strategy as an Endeavour of Public Relations in the Online Media Business - A Study on Indonesian Online Media Tempo.co." In Annual Conference on Social Sciences and Humanities. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0007416301110118.

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Chatra, Emeraldy, and Ilham Havifi. "Application of Collaborative Learning Method: Interactive and Online Learning to Improve Effective Communication Based on Online Media and Website Government Public Relations Learning." In The 3rd International Conference on Educational Development and Quality Assurance (ICED-QA 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210202.085.

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Akbulut, Deniz, and Birgül Üstünbaş. "The Effect of Covid-19 Pandemic Period on the Organizational Culture of Public Relations Agencies." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.021.

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Covid-19 pandemic has spread to the whole world from Wuhan, China in December, 2019 and seriously changed the daily life. While various measures have been taken to fight against the global pandemic in the whole world, transformations have occurred in business manners in many countries including Turkey. The public relations sector, which is an applied communication discipline managing the communication processes between the organization and target audience, has been affected by this process. Thus, how the pandemic period has affected the business manners of agencies and how the public relations profession has been actualized in agencies have been an object of interest. The main question of this study is how the pandemic period has affected the organizational culture in public relations agencies, and will these effects cause permanent changes in business manners in the agencies after the pandemic. The fact that most people have started making grocery shopping online due to Covid- 19 has increased the share of e-trade in the sector of Fast Moving Consumer Goods (FMCG), which are also known as packaged consumption products. Public relations agencies serving in this sector have accelerated their communication activities especially during the pandemic. A semi-structured interview technique was applied to the representatives of seven public relations agencies serving in the fast moving consumer goods sector within the framework of the questions formed in line with the factors affecting the corporate culture according to Mondy (communication, motivation, leadership, management process, organizational structure and management style) in this study. The study found that hybrid working order (telecommuting/office working) was adopted by agency employees, the concept of office hours disappeared in agencies, the service process became 24/7 by the agency, digital communication tools accelerated the communication processes, and the business capacity of agencies increased. It is observed in line with these factors that pandemic period has caused both positive and negative permanent behavioral changes in the organizational culture of agencies.
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Possoly da Silva Alves, Daianne, Franciele Therezinha Magno Calidoni, Mariana Sales de Oliveira, Thaís Araújo de Azevedo, Thalissa Bastos Batista, Rafaela Pinheiro de Almeida Neves, and Edson Ribeiro de Andrade. "The psychosocial impacts of remote education on black youth: an intersectional debate on the COVID-19 pandemic, gender, race and class." In 7th International Congress on Scientific Knowledge. Perspectivas Online: Humanas e Sociais Aplicadas, 2021. http://dx.doi.org/10.25242/8876113220212452.

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The Covid-19 pandemic has moved scientists from different areas of knowledge worldwide to bring reflections on the impacts caused by it, whose scope goes beyond human health in its physical and psychological aspects and affects the economy, politics, social relations at work, the educational system, etc. Therefore, this project, promoted by the Laboratory for the Study of Stigmatization Processes (LEPE) in partnership with the Racism Studies Line (LER) of the Psychology Course of the Higher Education Institutes at CENSA -ISECENSA, aims to promote the debate on the psychosocial effects of remote education on black youth, through an intersectional analysis between Covid-19 pandemic, gender, race and class. The objective of this research is to understand the ways in which black youth was affected in the psychosocial dimension with the establishment of remote education in the public state network with the Covid-19 pandemic. This is an exploratory research, in which a bibliographic review will be carried out to support the researchers' views on the proposed theme, using books and scientific articles on social psychology, remote education in the Covid-19 pandemic, racism and intersectionality. Besides field research, using the semi-structured interview technique. We intend to conduct group interviews, through Google Meet, with black students graduating from Liceu de Humanidades de Campos high school and from other public schools.. We hope to foster the discussion on structural racism that affects the Brazilian society focusing on the psychosocial vulnerability of black youth in the face of remote education established by the Covid-19 pandemic, and, finally, to publish two scientific articles in “Revista Perspectivas Online” with the obtained results
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Nurfurqonah, Neng Indriwati, and Andre Rahmanto. "Strategy of Government Public Relation in Cyber Era: Twitter as a Tool of Online Public Relation in Directorate General of Taxes." In International Conference of Communication Science Research (ICCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccsr-18.2018.69.

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Makovkina, Elizaveta, and Zinaida Nesterova. "The Privacy Paradox and Social Media: Why Users Disclose Their Personal Data." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-63.

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With the development of the worldwide Internet, the security of private data in the online space has become an increasing concern. On the one hand, users post a lot of information about themselves; on the other hand, they are very concerned about the safety of this information. Thereby a privacy paradox emerges: the difference between attitudes to information privacy and actual user behaviour. This article examines different approaches to the interpretation of this phenomenon. The authors of the article identify the motives for using social media. A study was conducted to define the relation between these motives and the attitude of young people with regards to confidentiality, which directly influences the confidentiality paradox occurrence. The survey method and a statistical method for studying relationships and a correlation analysis were used to solve the problem. The authors found that offline privacy is important among most young people, yet more than half of those asked considered online security to be very important as well. Positive and negative correlations were found between reasons for using social media and users’ privacy behaviour. The results of the study identified a correlation between active and passive users’ security settings and motivations for using social media. The authors conclude that users are aware of the high vulnerability of personal data on the Internet, however, may consciously sacrifice their security for the benefits that influence their motives for using social media: online identity, fear of missing out, convenience, sharing, information consumption and communication.
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Reports on the topic "Online public relations"

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Wichels, Susana. Nuevos desafíos en Relaciones Públicas 2.0: La creciente influencia de las plataformas de online review en Turismo / New Challenges in Public Relations 2.0: The growing influence of online review platforms in Tourism. Revista Internacional de Relaciones Públicas, May 2014. http://dx.doi.org/10.5783/rirp-7-2014-12-197-216.

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Ramos Ostios, María José. Relaciones Públicas. 2.0: El uso de los Medios Sociales en la estrategia de comunicación online demarcas ciudad españolas.- Public Relations. 2.0: Using Social Media in the communication online strategy of brands Spanish cities. Revista Internacional de Relaciones Públicas, May 2012. http://dx.doi.org/10.5783/rirp-3-2012-04-71-90.

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Pineda Martínez, Paula. Relaciones Públicas Online de excelencia: Las empresas energéticas del IBEX 35 ante el reto de comunicar su conducta responsable en un contexto abierto e interactivo (Mayo-Julio de 2012). Excellence in Online Public Relations: IBEX 35 energy companies facing the challenge of communicating their responsible behavior in an open and intective context (May-July 2012). Revista Internacional de Relaciones Públicas, May 2013. http://dx.doi.org/10.5783/rirp-5-2013-11-189-208.

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