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1

Institute of Public Relations (Great Britain), ed. Online public relations. London: Kogan Page, 2001.

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2

David, Phillips. Online public relations. London: Kogan Page, 2001.

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3

Hutchins, Amber L., and Natalie T. J. Tindall. Public Relations and Online Engagement. London: Routledge, 2021. http://dx.doi.org/10.4324/9780429327094.

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4

Public relations online: Lasting concepts for changing media. Thousand Oaks, Calif: SAGE Publications, 2007.

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5

Ponell, Valerie. Online communities as a public relations tool: Successful two-way communication. Saarbrücken: VDM Müller, 2009.

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6

Web site public relations: How corporations build and maintain relationships online. Youngstown, N.Y: Cambria Press, 2008.

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7

Philip, Young, ed. Online public relations: A practical guide to developing an online strategy in the world of social media. 2nd ed. Philadelphia, PA: Kogan Page, 2009.

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8

Beal, Andy. Radically transparent: Monitoring and managing reputations online. Indianapolis, Ind: Wiley Technology Pub., 2008.

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9

Friedlaender, Felix. Online-Medien als neues Instrument der Öffentlichkeitsarbeit: Eine empirische Untersuchung zur Beurteilung der Integration von Online-Medien in das Instrumentarium der externen Öffentlichkeitsarbeit. [Münster: F. Friedlaender], 1999.

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10

Forbush, Dan. ProfNet: The Stony Brook guide to PIOs online. Stony Brook, N.Y: Office of University Affairs, State University of New York at Stony Brook, 1994.

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11

Aufbruch aus Babylon: Kulturelle Vielfalt in der Online-Pressearbeit des Europäischen Parlaments. Bochum: Projektverlag, 2008.

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12

Deirdre, Breakenridge, ed. Putting the public back in public relations: How social media is reinventing the aging business of PR. Upper Saddle River, N.J: FT Press, 2009.

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13

Scott, David Meerman. The new rules of marketing and PR: How to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly. 2nd ed. Hoboken, N.J: John Wiley & Sons, 2010.

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14

Scott, David Meerman. The new rules of marketing and PR: How to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly. 2nd ed. Hoboken, N.J: John Wiley & Sons, 2010.

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15

Fertik, Michael. Wild west 2.0: How to protect and restore your online reputation on the untamed social frontier. New York: American Management Association, 2010.

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16

Guerilla P.R. wired: Waging a successful publicity campaign online, offline, and everywhere in between. Chicago: McGraw-Hill, 2002.

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17

The new rules of marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly. Hoboken, N.J: John Wiley & Sons, Inc., 2007.

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18

Scott, David Meerman. The new rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. Hoboken, N.J: John Wiley & Sons, Inc., 2007.

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19

Sherwin, Gregory R. Connecting online: Creating a successful image on the Internet. Grants Pass, Or: Oasis Press, 1997.

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20

Mehmeti, Sandra. Die Online-PR der Bibliotheken: Eine empirische Untersuchung zur internetbasierten Kommunikation kommunaler öffentlicher Bibliotheken. München: Martin Meidenbauer, 2007.

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21

Creating a winning online exhibition: A guide for libraries, archives, and museums. Chicago: American Library Association, 2002.

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22

United States. Congress. House. Committee on Government Reform. Subcommittee on Technology, Information Policy, Intergovernmental Relations, and the Census. Federal e-government initiatives: Are we headed in the right direction? : hearing before the Subcommittee on Technology, Information Policy, Intergovernmental Relations, and the Census of the Committee on Government Reform, House of Representatives, One Hundred Eighth Congress, first session, March 13, 2003. Washington: U.S. G.P.O., 2003.

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23

Social media 247: Everything you need to know to leverage social media for business success. Singapore: Candid Creation Publishing, 2012.

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24

Fertik, Michael. Wild west 2.0: How to protect and restore your online reputation on the untamed social frontier. New York: American Management Association, 2010.

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25

Fertik, Michael. Wild west 2.0: How to protect and restore your online reputation on the untamed social frontier. New York: American Management Association, 2010.

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26

1979-, Thompson David, ed. Wild west 2.0: How to protect and restore your online reputation on the untamed social frontier. New York: American Management Association, 2010.

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27

The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. 3rd ed. Hoboken, N.J: John Wiley & Sons, 2011.

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28

Thompson, David C. (Attorney), author, ed. The reputation economy: How to optimize your digital footprint in a world where your reputation is your most valuable asset. London: Piatkus, 2015.

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29

Kronqvist-Berg, Maria. Social media and public libraries: Exploring information activities of library professionals and users. Åbo: Åbo Akademi University Press, 2014.

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30

author, Trenz Hans-Jörg, and De Wilde, P. (Pieter), 1980- author, eds. The Internet and European Integration: Pro- and Anti- EU Debates in Online News Media. Opladen: Barbara Budrich Publishers, 2014.

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31

The social media strategist: Build a successful program from the inside out. New York: McGraw-Hill, 2012.

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32

J, Carothers Andrew, ed. The publicity handbook: The inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air. Chicago, Ill: McGraw-Hill, 2001.

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33

30 days to online PR & marketing success: The 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients. Pompton Plains, NJ: Career Presss, 2012.

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34

30 days to social media success: The 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook. Franklin Lakes, NJ: Career Press, 2010.

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35

The four stages of highly effective crisis management: How to manage the media in the digital age. Boca Raton. FL: CRC Press, 2011.

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36

Affairs, United States Marine Corps Division of Public. The social corps: The U.S.M.C. social media principles. Washington, D.C.?]: Marine Corps Dvision of Public Affairs, 2012.

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37

Scott, David Meerman. The new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. 2nd ed. Hoboken, N.J: John Wiley & Sons, 2010.

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38

The new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. 2nd ed. Hoboken, N.J: John Wiley & Sons, 2010.

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39

Online Public Relations. London: Kogan Page Publishers, 2009.

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40

Young, Philip, and David Phillips. Online Public Relations: A Strategic Approach. Kogan Page, Limited, 2013.

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41

Online Public Relations: A Handbook for Practitioners. Quorum Books, 2001.

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42

Kelleher, Tom. Public Relations Online: Lasting Concepts for Changing Media. Sage Publications, Inc, 2006.

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43

Wang, Qingning. Chinese Internet: The Online Public Sphere, Power Relations and Political Communication. Taylor & Francis Group, 2020.

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44

Wang, Qingning. Chinese Internet: The Online Public Sphere, Power Relations and Political Communication. Taylor & Francis Group, 2020.

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45

Wang, Qingning. Chinese Internet: The Online Public Sphere, Power Relations and Political Communication. Taylor & Francis Group, 2020.

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46

Wang, Qingning. Chinese Internet: The Online Public Sphere, Power Relations and Political Communication. Taylor & Francis Group, 2020.

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47

The Practice of Public Relations (Custom Edition for AIU-Online, 8th Edition). Pearson Custom Publishing, 2001.

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48

Haig, Matt. e-PR: The Essential Guide to Online Business Communication. Kogan Page, 2001.

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49

Radically Transparent: Monitoring and Managing Reputations Online. Sybex, 2008.

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50

Best practices in public relations: An analysis of online press rooms in leading companies around the world. Madrid: IBM España, 2005.

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