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Journal articles on the topic 'Online public relations'
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Vucenovic, Tamara. "Online public relations." Kultura, no. 139 (2013): 162–87. http://dx.doi.org/10.5937/kultura1339162v.
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Alyaqoub, Rasha Adel, and Nik Adzrieman Bin Abdul Rahman. "Conceptualizing the Management of Online Public Relations among Public Relations Practitioners." Annals of Contemporary Developments in Management & HR 1, no. 2 (August 1, 2019): 45–49. http://dx.doi.org/10.33166/acdmhr.2019.02.005.
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Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standardized concept used as the varied studies often rely on the specific conceptualization of the practitioners and his experience in this field. This paper intends to show the conceptualization of online public relations among public relation practitioners and illation the factors that led to the understanding or lack of understanding among the practitioners. The paper follows conventional structure to elaborate on the topic for future scholars through proving a critical insight. The paper offers insight o the management of online public relations among the public practitioners with a detailed review of prominent literature to encourage future scholars for empirical attention.
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Atabek, Umit, and Ozlem Asman Alikilic. "Online Pressrooms: Journalists’ Expectations from Public Relations Practitioners Concerning Online Media Relations." Romanian Journal of Communication and Public Relations 22, no. 3 (December 1, 2020): 65. http://dx.doi.org/10.21018/rjcpr.2020.3.309.
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Online pressrooms are important for public relations practitioners when improving their media relations in a rapidly developing new media ecosystem. This paper aims to provide an insight into the journalists’ preferences when retrieving information from online pressrooms. In a mixed design, qualitative and quantitative data were collected from Turkish journalists. As the first step of the study, a focus group with 11 journalists was conducted to understand what the expectations of journalists of online pressrooms are, and how they verbally express these demands. These qualitative data were then used for the structuring of a survey questionnaire that was applied to a sample of 155 journalists. Results indicate that journalists were frustrated by the current state of online pressrooms. Journalists asserted that information-rich and skilfully designed pressrooms help increase the corporations’ credibility. Journalists designated visuals and news archives as the most important contents for an online pressroom. It is also found that journalists trust more an organization if they receive fast answers from an authorized media relations person. Furthermore, our cluster analysis revealed that junior journalists with more new media practice have more trust in organizations with successful online media relations.
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Bekhit, Elsayed. "Online Public Relations in the Arab Governmental Websites." Journal of Arab & Muslim Media Research 2, no. 1 (November 1, 2009): 53–80. http://dx.doi.org/10.1386/jammr.2.1and2.53/1.
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HMED, OMARA, and CHRO SHIAHAB. "THE EXTENT OF PUBLIC RELATIONS RELIANCE ON THE USE OF ONLINE NEWSPAPERS IN ELECTION CAMPAIGNS." Journal of The University of Duhok 22, no. 1 (November 25, 2019): 256–71. http://dx.doi.org/10.26682/hjuod.2019.22.1.13.
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Azhary, Syaiful. "Strategi pemeliharaan relasional dalam kegiatan public relations online badan publik di Indonesia." PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat 4, no. 2 (February 11, 2020): 193. http://dx.doi.org/10.24198/prh.v4i2.19558.
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Prihandini, Florensia, and A. Sigit Pramono Hadi. "Pengaruh Marketing Public Relations terhadap Loyalitas Pelanggan." Jurnal Riset Public Relations 1, no. 1 (July 13, 2021): 57–70. http://dx.doi.org/10.29313/jrpr.v1i1.114.
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Abstract. The high public interest in cake and bakery products has made many people join online baking classes. Some of them enrolled on Titan Baking Course. To build and maintain customer loyalty, and to prevent customers from switching to another course, Titan Baking Course conducted Marketing Public Relation activities in the form of free online baking demo. This study aims to measure the impact of the Marketing Public Relations on customer loyalty in Titan Baking Course. By using a quantitative approach, this study aims to find out how the causality relationship between the independent variable (X) is the Marketing Public Relations with the dependent variable (Y), namely Customer Loyalty. Respondents were selected using probability sampling technique, namely simple random sampling. From the results of the study, it was found that the Marketing Public Relations of the Titan Baking Course had a positive impact on Customer Loyalty and had an influence strength of 38%. Thus an understanding that customer loyalty in Titan Baking Couse is influenced by the Marketing Public Relations by 38%. While the other 62% is determined by other factors not included in this study.
Abstrak. Tingginya minat masyarakat terhadap produk kue dan roti membuat banyak orang mengikuti kelas pelatihan membuat kue secara daring, salah satunya di Titan Baking Course. Untuk membentuk dan mempertahankan loyalitas pelanggan, serta mencegah agar pelanggan tidak beralih ke tempat kursus lainnya, banyak cara yang dilakukan oleh Titan Baking Course. Salah satunya dengan melakukan kegiatan Marketing Public Relations berupa baking demo online tak berbayar. Penelitian yang dilakukan ini bertujuan untuk mengetahui seberapa besar pengaruh pelaksanaan Marketing Public Relations terhadap loyalitas pelanggan pada Titan Baking Course. Dengan pendekatan yang bersifat kuantitatif, penelitian ini dilakukan untuk mengetahui bagaimana hubungan sebab akibat antara variabel independen (X) yaitu Marketing Public Relations dengan variabel dependen (Y) yaitu loyalitas pelanggan. Responden dipilih dengan menggunakan metode probability sampling berupa simple random sampling. Hasil penelitian ini mengungkapkan, terdapat fakta bahwa Marketing Public Relations Titan Baking Course berdampak positif terhadap Loyalitas Pelanggan dan memiliki kekuatan pengaruh sebesar 38%. Sedangkan 62% lainnya ditentukan oleh faktor-faktor lain yang tidak termasuk dalam kajian penelitian ini.
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Saptaastuti, Rikarda Ratih. "Role of Reference Librarian in Public Relations Activity Role of Reference Librarian in Public Relations Activity in University Library." Pustabiblia: Journal of Library and Information Science 1, no. 2 (February 27, 2018): 239. http://dx.doi.org/10.18326/pustabiblia.v1i2.239-250.
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The library cannot achieve its goals without cooperation with the internal and external public. Therefore, libraries need PR (public relations) in their efforts to achieve their goals. The activity of the university library is directly or indirectly related with the PR activity since it is the part of PR activities to promote the image and the use of the library. The implementation of public relations activities in libraries has actually been performed by reference librarians. Reference librarians can use a variety of printed and online media, or convey information directly related to library services to users. With the recent development of information technology, using online search tools to seek information is more preferable by users than asking the reference librarian. Though online information tracking tool to organize information is more sophisti- cated presenting for users, users will still need libraries and referral services to find relevant information, as there are things that are not provided by online services such as selection, organization, provision of access, interpretation of relevant information, which can only be done by reference librarians. Reference librarians perform their duties by serving users in providing answers to questions or guiding users, and by creating awareness that the services provided by the library help promote maximum utilization of the library. PR officers through reference librarians attempt to attract the users’ attention through the provision and dissemination of information, and to serve as well as a liaison between the libraries with the users. PR becomes a necessity in libraries as PR activities will drive library function effectively and help promote library services more optimally.
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Kirat, Mohamed. "Promoting online media relations: Public relations departments’ use of Internet in the UAE." Public Relations Review 33, no. 2 (June 2007): 166–74. http://dx.doi.org/10.1016/j.pubrev.2007.02.003.
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Wahid, Umaimah, and Anggun Eka Puspita. "Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations." Jurnal Komunikasi 9, no. 1 (August 9, 2017): 31. http://dx.doi.org/10.24912/jk.v9i1.265.
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Online transportation is nowadays popular in Indonesia and becomes a new alternative for people due to its efficiency and effectivity. One of the most famous online transportations is PT.Go-Jek Indonesia. People prefer to choose it to anticipate traffic jam in Jakarta and the surroundings. Besides PT. Go-Jek, there are some similar transportations such as PT.GRAB, UBER, and so on. This condition caused the competition among the online transportations resulting in the necessity to create a strong brand around the people. In accordance to that matter, the role of public relation is quite significant to increase Brand awareness in society. This research focus on the role of public relations to increase the brand awareness of PT Go-Jek using the theory of mixed public relation strategy by Thomas L. Harris that is famous of his concept, ‘P.E.N.C.I.L.S’. The method of this research is case study by interview completed by data as data collection technique. The activity of public relations involves the 7 strategies of public relation to increase brand awareness. The activities were for example publication, holding interesting events, establishing good relationship with society, cooperating with other companies, creating a positive image, providing services and new features for the society. Those are meant to show that PT. GO-JEK gives the best service for customers and society to strengthen the brand awareness of PT. Go-Jek. Those efforts of PT Go-Jek resulted in increasing the brand awareness so that society chooses that online transportation as an alternative of nowadays internet-based transformation. Transportasi online saat ini marak di Indonesia dan menjadi alternatif baru bagi masyarakat karena efisien dan efektif. Salah satu transportasi online yang fenomena adalah PT. Go-Jek Indonesia yang menjadi pilihan masyarakat dalam mengantisipasi kemacetan Jakarta dan sekitarnya. Selain PT. Go-Jek, terdapat beberapa transportasi sejenis lannya yang beroperasi seperti PT.GRAB, UBER dan lainnya. Kondisi tersebut memunculkan persaingan di antara perusahan-perusahaan transportasi online yang harus menciptakan brand yang kuat di tengah masyarakat. Dalam Upaya tersebut peran public relations sangat penting untuk meningkatkan Brand Awareness di masyarakat. Fokus penelitan ini adalah peran public relations dalam mingkatkan kesadaran mereka PT. Go-Jek. Menggunakan teori strategi bauran pemasaran Humas Thomas L. Harris yang terkenal dengan konsep ‘P.E.N.C.I.L.S’. Metode penelitian adalah studi kasus dengan teknik pengumpulan data wawancara dan dilengkapi data. Kegiatan marketing public relations berlaku dalam meningkatkan brand awareness ke 7 strategi marketing public relations. Kegiatan seperti publikasi, melaksanakan kegiatan-kegiatan menarik, establishgood hubungan dengan masyarakat, menjalin kerjasama dengan perusahaan lain, meningkatkan citra positif, menyediakan layanan, dan menambahkan fitur baru dalam jaringan yang disediakan kepada masyarakat. Semua hal itu sebagai upaya yang serius dan sungguh-sungguh PT. Go-Jek memberikan pelayanan terbaik kepadakonsumen khususnya dan masyarakat umum agar kesadaran merek PT. Go-Jek semakin kuat.
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Smallwood, Amber M. K., and Brigitta R. Brunner. "Engaged Learning Through Online Collaborative Public Relations Projects Across Universities." Journalism & Mass Communication Educator 72, no. 4 (January 8, 2017): 442–60. http://dx.doi.org/10.1177/1077695816686440.
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Online learning is complementing and even replacing traditional face-to-face educational models at colleges and universities across the world. Distance education offers pedagogical and resource advantages—flexibility, greater access to education, and increased university revenues. Distance education also presents challenges such as learning to create effective online assignments that engage students, especially in public relations, where team-based learning and collaboration are key. Instructors from two U.S. universities—one comprehensive university and one research university—evaluated student performance on and feedback from a cross-university online team-based project. Emergent themes from student performance and feedback reflect research in scaffolding and engagement theory.
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Choy, Christine Hiu Ying. "Online political public relations as a place-based relational practice: A cultural discourse perspective." Public Relations Review 44, no. 5 (December 2018): 752–61. http://dx.doi.org/10.1016/j.pubrev.2018.05.006.
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Wiguna, Nathasya Wiguna, and Nathasya Wiguna Dang Eif Dono Darsono. "Marketing Public Relations Melalui Instagram Screamous." Reputation: Jurnal Hubungan Masyarakat 2, no. 4 (July 9, 2020): 361–80. http://dx.doi.org/10.15575/reputation.v2i4.652.
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ABSTRAK
Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55)
Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online.
Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan.
Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data.
Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya.
Kata Kunci :Pemasaran, Instagram, dan Screamous
ABSTRACT
Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55)
Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media.
This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions.
The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data.
The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work.
Keywords: Marketing, Instagram, and Screamous
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Parastiwi, Nadia, and Rini Darmastuti. "Universitas Kristen Satya Wacana students' understanding of public relations profession: A phenomenology." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 4, no. 3 (November 5, 2020): 650. http://dx.doi.org/10.25139/jsk.v4i3.2476.
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There have been various definitions of the Public Relation profession related to its purposes since its birth in the 1960s. The current research investigated is the meaning of the Public Relations profession for Public Relations students at Universitas Kristen Satya Wacana who, in the future, would work as Public Relations. This research was conducted using qualitative methods and a phenomenological approach. Three findings were presented in this article. First, the construction of the Public Relation profession depends on the body of knowledge, the ability to communicate and build relationships with the community, be creative, and have an attractive appearance. Second, the meaning of the Public Relation profession is constructed based on four references, namely the media and the surrounding community, materials and classes in higher education, from practitioners and developments in information technology. Third, the construction of the identity of the Public Relations profession through online shopping to improve self-image, obtain information on fashion developments, and the ability to select products selectively.
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Susilo, Anindita. "Aktivitas Cyber Public Relations Pada Agen Perjalanan Online Dalam Meningkatkan Brand Awareness." Jurnal Spektrum Komunikasi 8, no. 1 (June 26, 2020): 22–29. http://dx.doi.org/10.37826/spektrum.v8i1.61.
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Perkembangan teknologi pada era globalisasi ini memberikan dampak yang sangat besar pada berbagai aspek, salah satunya adalah berkembangnya agen perjalanan online di Indonesia. Salah satu agen perjalanan online yang banyak digunakan di Indonesia adalah Pegipegi.com. Hal ini terbukti dari hasil survei DailySocial.id yang menyatakan bahwa Pegipegi.com berada pada urutan ketiga untuk pembelian tiket pesawat (27,47%) dan kereta (24,06%), dan urutan kelima untuk pemesanan hotel (19,47%). Di awal tahun 2018, Pegipegi.com juga berhasil mendapatkan dua penghargaan yaitu sebagai Silver Champion dalam acara Indonesia WOW Brand 2018 dan Netizen Online Reservation Choice dalam acara Indonesia Netizen Brand Choice Award 2018. Penelitian ini bertujuan untuk mengetahui implementasi cyber PR agen perjalanan online (pegipegi.com) dalam meningkatkan brand awareness agar dapat menjadi masukan bagi agen perjalanan online lainnya. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan metode pengumpulan data berupa wawancara. Hasil penelitian menunjukkan bahwa aktivitas Digital Public Relations yang dilakukan oleh Pegipegi.com untuk meningkatkan brand awareness adalah dengan melakukan kerjasama dengan media online dalam bentuk penulisan advertorial dan memanfaatkan media asset yang dimiliki berupa media sosial dan blog yang khusus untuk dunia travel. Salah satu kegiatan yang cukup menarik masyarakat adalah kegiatan lomba menulis di media sosial (writing competition) dan berkolaborasi dengan akun Youtube dan media sosial dari para Key Opinion Leaders (KOL).
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Herika, Diajeng, and Poppy Ruliana. "Public Relations dalam Membina Hubungan dengan Media." InterKomunika 3, no. 1 (June 26, 2018): 45. http://dx.doi.org/10.33376/ik.v3i1.149.
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The main purpose of this paper is to know and examine the importance of the role of public relations in developing media relations, both traditional media and social media used to build the image or reputation of the company. Media relations involves collaborating with the media in the form of printed media, electronic media and online media to inform the mission, policies and practices of the organization in a positive, consistent and reliable way. Typically, this means coordinating directly with the people responsible for producing news and features in the mass media. 'The purpose of media relations is to maximize positive coverage in the mass media
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Ningsih, Hikmah, and Farid Umarella. "CYBER PUBLIC RELATIONS MODEL IN BUILDING A POSITIVE IMAGE OF LOCAL GOVERNMENT." Advances in Social Sciences Research Journal 7, no. 12 (December 21, 2020): 121–34. http://dx.doi.org/10.14738/assrj.712.9398.
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The utilization of online media, known as Cyber Public Relations (CPR), is the online public relations activities for information dissemination using online media by government institutions as an agenda to build the image of the institution in the public eyes. The purpose of this study was to determine and analyze the model of Cyber Public Relations and the obstacles in utilizing the online media of the DKI Jakarta Provincial Government in building a positive image of the institution. The paradigm used in this research is the constructivist paradigm. This research is using a qualitative research approach with a case study research method. Data collection techniques include: (1) in-depth interviews (2) observations, and (3) study of relevant literature. The process of analyzing qualitative data is carried out in stages: data reduction, then presenting the data and finally verifying (drawing conclusions). The results showed that through two official websites, namely the official website www.jakarta.go.id as a data information center and www.beritajakarta.com as the official portal for reporting. In addition, it has a number of social media, twitter, facebook, Instagram and YouTube as a means of information to the public. It is also supported by JAKI as an application that is the gateway for the community to access all online services for the DKI Jakarta Provincial Government. Cyber PR is used in synergizing communication between DKI Jakarta regional government and the community so that it can produce a better image of government in the community.
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Tozlu Öztay, Emel. "THE RELATIONSHIP BETWEEN AWARENESS AND BEHAVIORAL CHANGE IN THE CONTEXT OF THE ISSUE OF VIOLENCE AGAINST WOMEN FROM THE PERSPECTIVE OF DIGITAL PUBLIC RELATIONS AND ONLINE EVENTS." Journal of Education Culture and Society 12, no. 2 (September 25, 2021): 77–92. http://dx.doi.org/10.15503/jecs2021.2.77.92.
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Aim: Since Covid 19 – social isolation process started, 131 femicides and 95 suspicious deaths occurred from April to August 2020 in Turkey. In this context, it can be construed that digital public relations and online event managements have become increasingly crucial in terms of improved social awareness. The research objective is to implement a scale, which has been developed for digital public relations, online events and awareness concepts, on persons who participated in 7 different Webinars themed on women and violence, hence to put forward the power of creating any behavioral change in awareness extent of online events in the scope of digital public relations. Methods: For this research study, a scale has been devised based on the online event model designed as per digital public relations. In this context, the survey method, one of the quantitative research method, has been used. The Cronbach Alpha measure and the Kaiser-Meyer-Olkin statistic have been used in order to test reliability and adequacy of the survey, respectively, thus the reliability-adequacy measures have been determined. Results: Research findings reveal that the higher online event driven awareness is the more behavioral changes are in digital public relations; that women, when compared to men, are more responsive to digital public relations applications, and have a better level of awareness by comparison; that 18-25 age group is more responsive with better level of awareness to digital public relations applications when compared to 26-33 age group; and that parents’ educational background makes no difference in this. Conclusions: In light of the research findings, it can be seen that digital public relations applications help to create awareness in terms of online events, and also pave the way for behavioral changes. In this context, it needs highlighting that digital public relations applications should be further improved in particular matters such as violence against women in which creating awareness is crucial.
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Ramírez, Yolanda, and Ángel Tejada. "Digital transparency and public accountability in Spanish universities in online media." Journal of Intellectual Capital 20, no. 5 (November 11, 2019): 701–32. http://dx.doi.org/10.1108/jic-02-2019-0039.
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Purpose The purpose of this paper is to investigate the extent and quality of online intellectual capital (IC) disclosure released via websites and social media in relation to university stakeholders’ information needs in Spanish public universities. In addition, this paper examines whether there are differences in the online IC disclosure according to the type of university. Design/methodology/approach The study applies content analysis and a survey. The content analysis was used to analyse the websites and social media (Twitter, Facebook, LinkedIn and Instagram) of all Spanish public universities in the year 2019, whereas the survey was submitted to all members of the Social Councils of Spanish public universities. Findings The findings indicate that university stakeholders attach great importance to online disclosure of specific information about IC. However, the findings emphasise that Spanish universities’ website and social media content are still in their infancy. Specifically, this study found that the quality of disclosed information on IC in public universities’ websites is of low level, particularly with regard to the disclosure of relational capital. The study found that the information provided by Spanish public universities via social media mainly concerns the structural and relational capital. Likewise, the results of this paper evidence that the larger and more internationally focused universities reveal more online information on IC. Practical implications The results of the research may be beneficial for managers of higher education institutions as a basis for developing adequate strategies addressing IC disclosure through the websites. In order to satisfy the information needs of university stakeholders, Spanish universities can be recommended to focus on reporting higher-quality information on financial relations, students’ satisfaction, quality standard, work-related knowledge/know-how and collaboration between universities and other organisations such as firms, local government and society as a whole. Originality/value This study explores two innovative tools to provide IC disclosure in the higher education institutions context, namely, websites and social media, whereas previous studies focused on traditional tools as annual report. Likewise, this study considers the quality of this information.
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Ramadani, Fathia, and Kiki Rizqi Sofia. "Strategi Marketing Public Relations untuk Membangun Citra Innisfree melalui Penggunaan Virtual Reality." Jurnal Penelitian Komunikasi 22, no. 2 (December 18, 2019): 169–80. http://dx.doi.org/10.20422/jpk.v22i2.635.
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This research is about the marketing public relations strategy to build a brand image of Innisfree through the use of Virtual Reality (VR). It is essential to enhance the brand in the middle of intense competition in the beauty industry in Indonesia to gain public interest. This research aims to analyze the marketing public relations strategy to build a brand image of Innisfree through the use of VR. This research uses a qualitative method with a descriptive attribute. The collection of primary data is through in-depth interviews with the internal and external informant, dan secondary literature study. The examination of data credibility is using source triangulation. According to the result from a pull strategy i.e., performed online publications, holding media events, online competition, and carry out the survey directly as well as an online survey.
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FARTE, Gheorge Ilie, and Daniel Rares OBADA. "Reactive Public Relations Strategies for Managing Fake News in the Online Environment." Postmodern Openings 9, no. 2 (June 10, 2018): 26–44. http://dx.doi.org/10.18662/po/16.
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Kitchen, Philip J., and Anastasios Panopoulos. "Online public relations: The adoption process and innovation challenge, a Greek example." Public Relations Review 36, no. 3 (September 2010): 222–29. http://dx.doi.org/10.1016/j.pubrev.2010.05.002.
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Kelleher, Tom. "Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication." Journal of Communication 59, no. 1 (March 2009): 172–88. http://dx.doi.org/10.1111/j.1460-2466.2008.01410.x.
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Moreno, Angeles, Cristina Navarro, and Mariam Alkazemi. "How the public and public relations professionals interpret leadership in Spain." Corporate Communications: An International Journal 23, no. 1 (February 5, 2018): 84–99. http://dx.doi.org/10.1108/ccij-11-2016-0076.
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Purpose The purpose of this paper is to compare the perspectives of public relations professionals against those of the general public in Spain with respect to which communications activities and organizational attributes are relevant to the leadership images of organizations, and what are the characteristics of effective leaders. Design/methodology/approach This study combines data from the European Communication Monitor (ECM) with the results of a representative online survey carried out by the global market research company IPSOS. Findings Results show that the general public sees TV interviews as well as TV advertising as communication tools with the biggest potential to shape the leadership image of organizations. When it comes to the attributes of effective leaders, communication professionals overestimate the role of an organization’s vision, while the population much more stresses basic attributes like leading by example and admitting mistakes. PR practitioners underestimate customer service and environmental responsibility and tend to favor more abstract attributes like innovation and CSR. Research limitations/implications This paper touches only four sections of the ECM 2014/2015. Participant fatigue may have negatively impacted the quality of the data. A large sample of professionals was approached, but a much small number initiated and completed the online survey. The size of the sample of communication professionals makes it difficult to generalize the results. In addition, future research should extend the study to different groups of stakeholders, such as employees, investors, and suppliers. Practical implications While organizations face intensive pressure from evaluation by their stakeholders, discrepancies between the expectations of the general public in regard to leadership negatively affects the communicator’s work to position organizations in society, as well as CEOs and top executives as leaders. On this regards, getting closer to what the population expects will help to understand and improve leadership perceptions. Originality/value Very little work has been done in Spain regarding to leadership in public relations or public relations professional’s perceptions about leadership. Most research published to date has focused on the leader’s position in the company, participation in management levels, types of responsibilities assumed and their relative influence and leadership style. Even fewer public relations studies have tried to identify the communication activities that are relevant to the leadership image of organizations and compare the perspectives of public relations professionals on leadership against those of the general public. This dearth of knowledge about stakeholder expectations negatively affects the communicator’s work to position organizations and executive leaders in society.
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Weissman, Paula L., Gemma Puglisi, Dario Bernardini, and Joseph Graf. "Disruption in PR Education: Online Master’s Degree Programs in Public Relations and Strategic Communication." Journalism & Mass Communication Educator 74, no. 4 (December 20, 2018): 371–87. http://dx.doi.org/10.1177/1077695818819604.
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This study describes the characteristics of fully online public relations and strategic communication master’s programs offered by regionally accredited nonprofit and public universities in the United States. A website analysis of 53 programs reveals the types of institutions and academic units offering these programs, degrees offered, program names, and basic program requirements. In-depth interviews with 27 program directors provides further insight into the types of students served, overall focus of program curricula, distinguishing program features, and successes and challenges. Despite growth in online education, this appears to be the first study of online master’s programs in public relations and strategic communication.
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Rahmi, Fathiya Nur, Hanny Hafiar, and Iriana Bakti. "Komunikasi Persuasif Pada Pelaksanaan Advokasi Public Relations." Jurnal Komunikasi Global 8, no. 2 (December 31, 2019): 116–33. http://dx.doi.org/10.24815/jkg.v8i2.15001.
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AbstractThe awareness of job providers to employ people with disabilities is directly proportional to the participation of persons with disabilities in the formal work sector which is relatively low. Another problem faced by persons with disabilities is a negative stigma attached to them. This research was conducted to find out persuasive communication conducted on the Advocacy of LSM Saujana’s Public Relations, related to elements of communicators, messages, and audiences involved in persuasive communication. The research method used in this research is a case study with qualitative analysis techniques. Data collection techniques used in this study are interviews, observation, and documentation. Researchers conducted data analysis based on Flow Analysis Models. Based on the results, there were stages of persuasive communication undertaken including the preparation of communicators, delivery of messages, the use of online and offline media in delivering messages, the behavioral changes and evaluation. The LSM Saujana used the central route in persuasive communication that was appropriate to support advocacy. The findings suggest the institution focus on messages delivered to the target audience, starting with raising awareness and focusing on behavioral change.
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Lovis, Kevin Zaprilan. "Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology." Ultimacomm: Jurnal Ilmu Komunikasi 12, no. 2 (December 30, 2020): 285–300. http://dx.doi.org/10.31937/ultimacomm.v12i2.1639.
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Citra perusahaan yang baik di mata publik menjadi salah satu faktor yang harus diperhatikan di tengah persaingan bisnis saat ini. Bagi perusahaan fintech lending yang bergerak pada layanan keuangan dan beroperasional secara online, trust dan citra positif dari pengguna atau calon pengguna menjadi hal yang penting. Membangun trust dan citra positif merupakan fungsi dari public relations dalam sebuah perusahaan. Melalui penelitian ini akan dilihat bagaimana praktisi public relations Investree menjalankan aktivitas PR dalam rangka mengelola citra perusahaan. Penelitian ini menggunakan paradigma interpretif dan pendekatan kualitatif, dengan wawancara sebagai metode utama dalam pengumpulan data. Hasil penelitian menunjukkan bahwa posisi PR di Investree sudah dijalankan secara strategis dengan aktivitas PR yang paling dominan dilakukan adalah media relations, customer relations, dan content and brand management. Akan tetapi, aktivitas lainnya seperti community relations, government relations, corporate social responsibility dan lain sebagainya juga dilakukan oleh tim lainnya dalam departemen Marketing & Communications. Selanjutnya, semua tools PR juga telah dimanfaatkan oleh tim PR Investree, mulai dari controlled PR, uncontrolled PR, dan juga semi-controlled PR, termasuk salah satunya adalah media sosial dalam mengelola citra positif di mata publik.
Kata Kunci: Citra, Public Relations, Fintech Lending, Media Relations, PR Tools
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Chitra, Bella, and Roswita Oktavianti. "Strategi Digital Public Relations Pegiat Podcast dalam Membangun Brand Engagement (Studi Kasus dalam Podcast Duo Budjang)." Prologia 3, no. 2 (December 21, 2019): 532. http://dx.doi.org/10.24912/pr.v3i2.6413.
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This research studies about the digital public relations strategy of podcast enthusiasts in developing their brand engagement. The researcher used concepts of digital public relations and brand engagement in explaining the analysis. The scope of digital public relations concepts cover online or website publicity, social media, and online communities. Meanwhile, the concept of brand engagement can be seen in active interactions with followers or listeners. This research is a qualitative research using the case study methodology. The case studies used the Duo Budjang podcast. This study finds that the promotion on social media is more effective and efficient than on websites, especially on Instagram because the majority of the users are millennials. The promotion will be successful if the selection of media channels is tailored according to the target audience and consistent in its management. In developing the engagement, podcast enthusiasts pay attention to and make active interactions on both online and offline. One success story of the engagement is the existence an online or virtual community established by the loyal listeners of the podcasts. The community also helps in promoting the podcasts. Penelitian ini mengangkat tentang strategi digital public relations pegiat podcast dalam membangun brand engagement. Konsep yang digunakan yaitu digital public relations dan brand engagement. Konsep digital public relations seperti publisitas online atau website, media sosial, dan komunitas online. Sedangkan konsep brand engagement dapat dilihat pada interaksi yang aktif terhadap followers atau pendengarnya. Penelitian ini merupakan penelitian kualitatif menggunakan metode studi kasus. Studi kasus dilakukan terhadap podcast Duo Budjang. Hasil penelitian ini adalah promosi di media sosial lebih efektif dan efisien daripada di website, khususnya di Instagram karena mayoritas pengguna adalah generasi milenial. Promosi akan berhasil jika pemilihan saluran media sesuai target audience dan konsisten dalam pengelolaannya. Dalam membangun engagement, pegiat podcast memperhatikan dan membuat interaksi yang aktif baik di dalam jaringan (daring) maupun di luar jaringan (luring). Salah satu contoh keberhasilan dari engagement yang dibangun adalah adanya komunitas online atau virtual yang merupakan pendengar setia podcast. Komunitas juga membantu dalam mempromosikan podcast.
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Abu Kashef, Mousa, Athula Ginige, and Ana Hol. "Framework for enhancing online working-together relations." Journal of Information, Communication and Ethics in Society 16, no. 4 (November 12, 2018): 357–80. http://dx.doi.org/10.1108/jices-04-2018-0043.
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Purpose The purpose of this paper was to develop a framework of working-together relations and investigate ways to enhance working-together relations among people, organisations, communities and neighbourhoods using working-together applications. Today, people in communities, neighbourhoods and constituencies often work together in a coalition of public, private and non-profit institutions. The technology used today has enabled new forms of communications and collaboration. The rapid growth of mobile technologies and interactive, collaborative applications based on Web technologies has enabled the development of new approaches to derive and share organisational and local knowledge. Not all of these applications have succeeded; after a certain time, users tend to stop using online applications that do not assist them in developing collaborative practices with their team members. Design/methodology/approach To better understand the essential characteristics of a successful online application that effectively supports people to work together, the authors undertook an inductive analysis of related literature and existing social media application. Findings By combining and categorising the findings, it was possible to articulate the characteristics associated with four identified categories of working-together relations: networking, coordination, cooperation and collaboration. The study also identified essential activities that are performed in each working-together category and the factors that enable successful working-together relations: trust, risk and rewards. Research limitations/implications Future studies will look into how applications could be further enhanced, so that, for example, an application that is currently classified as “coordination” could be improved and the required characteristics of “collaboration” could be met. Practical implications It is expected that the framework derived will assist in the design of successful online applications to support different categories of working-together relations. Originality/value The main contribution of this study is a new framework that can now be used to identify how effective an existing application can be in assisting the working-together relations.
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Puron-Cid, Gabriel, Christopher G. Reddick, and Sukumar Ganapati. "Public value of online financial transparency." International Journal of Public Sector Management 32, no. 5 (July 8, 2019): 467–88. http://dx.doi.org/10.1108/ijpsm-03-2018-0073.
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Purpose The purpose of this paper is to apply Moore’s public value model into the context of e-government research by examining online financial transparency as both an organizational goal and as a driving force for financial sustainability and public officials’ corruption. The empirical context comprises the state governments in the USA. Design/methodology/approach Structural equation modeling is used to examine the relationship between specific contextual factors of the authorizing environment, financial sustainability, public official corruption and online budget transparency. Findings The results show that contextual factors like population explain online financial transparency, while financial sustainability and corruption had moderating and negative effects. Practical implications Governments that struggle with issues of financial sustainability and corruption will rely more on online financial transparency. Transparency increases detection of public corruption. Originality/value The effects of financial transparency and financial sustainability on corruption have been studied separately. This study fills the gap of understanding the effects of both on corruption as one phenomenon.
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Mak, Angela Ka Ying. "Teaching International Public Relations: An Update Report Among Educators." Journalism & Mass Communication Educator 72, no. 2 (May 19, 2016): 168–82. http://dx.doi.org/10.1177/1077695816649411.
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Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an online survey. Results indicated some major improvements (i.e., a double increase of school offered and public relations educators taught IPR course, international perspectives shifted from service to teaching and research, and internationalization as institutional strategic focus). Recommendations for educators and their institutions to prepare themselves and offer the IPR course are discussed.
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Khadka, Jiban. "Student-Teacher Relationship in Online Class of Nepali Schools during COVID-19." Nepal Journal of Multidisciplinary Research 3, no. 3 (December 31, 2020): 77–93. http://dx.doi.org/10.3126/njmr.v3i3.34887.
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In traditional or online class, student-teacher relationship plays critical role in the overall growth of the students. Following the internet-based survey of 401 students from 18 public and private schools across the country, this study explored the online class status of the students, and their academic and social relations with their teachers during COVID-19 pandemic. The literature-based questionnaire was split into two parts (student backgrounds and online class status, and relationship) and had the Cronbach's alpha .892 for the relation related items. The results of descriptive and inferential statistics indicate that the students had a high degree of academic and social relation. It is significantly difference across gender (for social relation), age, class level, school type and internet connectivity for both academic and social relations but it was insignificant across students' residing regions, caste, parents' education and the e-devices used in the online class. Based on the findings, this study advances some ways to increase active involvement of female students through inclusive participation of parents, schools and society, and to break through by supporting effective pedagogical practices and building warmth and positive online classes in establishing relation with secondary, adolescents or private school students.
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Moore, Jensen. "Effects of Online Interaction and Instructor Presence on Students’ Satisfaction and Success with Online Undergraduate Public Relations Courses." Journalism & Mass Communication Educator 69, no. 3 (July 30, 2014): 271–88. http://dx.doi.org/10.1177/1077695814536398.
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Susanto, Tri, Wahyu Utamidewi, Reka Prakarsa Nur Muhamad, and Satria Ali Syamsuri. "IMPLEMENTASI CYBER PUBLIC RELATIONS UNIVERSITAS SINGAPERBANGSA KARAWANG PADA PERSAINGAN ERA DIGITAL." Jurnal Muara Ilmu Sosial, Humaniora, dan Seni 3, no. 1 (April 7, 2019): 200. http://dx.doi.org/10.24912/jmishumsen.v3i1.3454.
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Penggunaan teknologi dalam kegiatan public relations sangat dibutuhkan dalam membangun network kepada baik konsumen ataupun relations yang dibutuhkan dalam sebuah institusi/perusahaan, dalam hal ini dikenal dengan istilah cyber Public Relations, yaitu suatu usaha seorang public relations yang menggunakan media internet sebagai sarana publikasinya dalam meningkatkan reputasi baik tingkat nasional maupun internasional. Persaingan yang ketat pada era digital menuntut perguruan tinggi terus bersaing dalam pemenuhan informasi pada khalayak, dalam proses ini Humas Unsika merupakan bagian terpenting dalam kegiatan cyber public relations. Penelitian ini dilakukan dengan metode penelitian kualitatif dengan sifat deskriptif. Dengan tujuan penelitian untuk mengetahui dan menganalisis serta mengevaluasi kegiatan cyber public relations yang telah dilakukan oleh Universitas Singaperbangsa Karawang selama ini semenjak beralih status dari swasta menjadi Negeri. Dalam hal ini kegiatan cyber public relations terkait dengan publikasi online berupa press release, kerjasama, jurnal online, siakad, video maupun penyedia informasi pada situs resmi Universitas Singaperbangsa Karawang. Selain itu faktor pendukung lainnya adalah penggunaan media sosial karena kekuatan media sosial dalam menggalang opini di dunia maya mulai diperhitungkan banyak pihak, tidak mengherankan jika suatu merek institusi dapat dicitrakan secara baik tetapi juga dihancurkan melalui penggalangan opini melalui media sosial. Tetapi, kurang maksimalnya aktifitas cyber PR Unsika membuat Institusi ini cukup sulit bersaing di media internet. Peneliti berharap dengan adanya penelitian ini menjadi tinjauan serta masukan agar humas dapat meningkatkan aktivitas cyber public relations di Universitas Singaperbangsa Karawang dengan baik ke depannya sehingga dapat bersaing dalam tingkat nasional maupun internasional. The use of technology in public relations is needed for building networks toward consumers or important relations in an institution / company, in this case known as cyber Public Relations, an effort by public relations to utilize internet media as a mean of publicity in improving good reputation both nationally and internationally. Intense competition in the digital era requires universities to compete in sharing information to the public. In this process the Unsika Public Relations is the most important part in cyber public relations. This research was conducted using qualitative research method with descriptive nature. The aim of this research is to find out, analyze, and evaluate cyber public relations activities carried out by the University of Singaperbangsa Karawang so far after having its status changed from a private university to public university. In this case, cyber public relations activities related to online publications are in the form of press releases, cooperation, online journals, news, videos, and information provision on the official site of the University of Singaperbangsa Karawang. Meanwhile, another supporting factor is the use of social media for its capability to rally a certain opinion has begun to be taken into account by many parties. It is not surprising that an institutional brand can either be well-perceived, or ill-perceived through the gathering of opinions on social media. However, the lack of Unsika cyber PR activities hinders this university from competing on the internet media. The researchers hope that this research serves as a review and a suggestion for public relations to increase cyber public relations activities at the University of Singaperbangsa Karawang in the future to allow it to compete on national and international levels.
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S. Ramachandran and S. Rabiyathul Basariya. ""Success of Online Marketing rely on improving Public Relations"– A Review of Literature." GIS Business 15, no. 1 (January 18, 2020): 10–17. http://dx.doi.org/10.26643/gis.v15i1.17184.
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Web-based Marketing made our everyday life simple by giving bottomless insights about proposed materials to be purchased for our day to day necessities. It fulfils our expectation to purchase materials and satisfy our present needs. It gives propitious information to customers because of minute correspondence, and its availability 24x7. Web-based Marketing is developing as an awesome level given that sorted out retail is as yet not universal over the length and broadness of the nation with vast retail ties making up under 10% of the market. Internet Marketing is helping individuals in little towns in India get to quality items and administrations like what individuals in the bigger urban communities’ approach. It is being estimated that near 60% of online customers would originate from past the main eight huge urban communities. After the entrance of JIO web supplier, rivalry turned out to be more heightened and now clients can get to a tremendous measure of information in moderate cost. This expansion in web entrance has extended the potential client pool and for the most part among Gen Ys. In addition, their simple winning limit offered an opportunity to purchase their everyday prerequisites all alone mould and satisfy their fantasies. The way of life of surfing web to know the execution of their required item makes them purchase items through on the web. Web shopping has its own particular favourable circumstances and it decreases the exertion of heading out to a physical store. Choices can be produced using home calm taking a gander at different decisions and costs can be effortlessly contrasted with the contender's items with touch base at a choice. Also, they feel exceptionally helpful to shop online since it liberates them from expressly going by the store and used their valuable time to some different employments. It is the obligation of the advertisers to give fundamental item data to these surfers and have balanced contact to build an open connection with them and lift their business transformation proportion.
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Jo, Samsup. "How organizations want to be viewed: Public relations photographs in online wire services." Public Relations Review 34, no. 1 (March 2008): 74–76. http://dx.doi.org/10.1016/j.pubrev.2007.08.022.
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Seo, Hyunjin, Ji Young Kim, and Sung-Un Yang. "Global activism and new media: A study of transnational NGOs’ online public relations." Public Relations Review 35, no. 2 (June 2009): 123–26. http://dx.doi.org/10.1016/j.pubrev.2009.02.002.
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LaMarre, Heather L., and Yoshikazu Suzuki-Lambrecht. "Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’." Public Relations Review 39, no. 4 (November 2013): 360–68. http://dx.doi.org/10.1016/j.pubrev.2013.07.009.
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Walden, Justin A., and Joshua M. Parcha. "‘This is a stage’: A study of public relations practitioners’ imagined online audiences." Public Relations Review 43, no. 1 (March 2017): 145–51. http://dx.doi.org/10.1016/j.pubrev.2016.11.002.
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du Plessis, Charmaine, George Angelopulo, and Danie du Plessis. "A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective." Communicatio 32, no. 2 (January 2006): 241–63. http://dx.doi.org/10.1080/02500160608537972.
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Salter, Michael. "Privates in the online public: Sex(ting) and reputation on social media." New Media & Society 18, no. 11 (July 9, 2016): 2723–39. http://dx.doi.org/10.1177/1461444815604133.
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Drawing on focus group research, this article examines the impact of norms of publicity and privacy on young people as they negotiate technologically mediated intimate and peer relations. This article argues that digital images of bodies circulate online in manner that reinforces gender inequalities, as the public feminine body is conflated with pornography in contrast to the range of meanings that can append to the public masculine body. While the exposed female body was subject to pejorative ascriptions of sexual promiscuity, the exposed masculine body could serve a range of purposes, including its deployment in sexual harassment. Young people tended to ignore male perpetration and hold girls and women responsible for managing the risks of online abuse. The article underscores the need for a ‘critical pedagogy’ of online abuse, but it also argues that social media is rendering the homosociality and misogynist strains of online publics visible and therefore contestable.
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Bousfield, Dan. "Revisiting Cyber-Diplomacy: Canada–China Relations Online." Globalizations 14, no. 6 (August 16, 2017): 1045–59. http://dx.doi.org/10.1080/14747731.2017.1362176.
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Seruny, Esther, and H. H. Daniel Tamburian. "Manajemen Public Relations Mall @ Alam Sutera Dalam Membangun Reputasi." Prologia 2, no. 2 (April 26, 2019): 305. http://dx.doi.org/10.24912/pr.v2i2.3592.
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Mall @ Alam Sutera merupakan salah satu mal yang berada dikawasan Alam Sutera Tangerang dan resmi beroperasi pada 12 Desember 2012 dengan konsep yang modern dengan memberikan pengalaman belanja, gaya hidup, dan hiburan bagi pengunjungnya. Dengan kondisi mal yang masih merasakan dampak dari kasus bom yang pernah terjadi dimasa lalu saat ini pihak mal khususnya public relations sedang berupaya untuk membangun kembali reputasinya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana manajemen public relations dari Mall @ Alam Sutera dalam membangun reputasinya kembali. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode studi kasus. Teori yang digunakan dalam penelitian ini diantaranya ilmu komunikasi, public relations, manajemen public relations, strategi public relations, dan reputasi. Pengumpulan data dalam penelitian ini menggunakan wawancara dengan public relations dan Creative Marketing Communication Divison Mall @ Alam Sutera, observasi, studi pustaka, dan juga dengan melakukan penelusuran data online. Simpulan dari penelitian ini adalah Mall @ Alam Sutera sedang berupaya untuk membangun kembali reputasinya dengan melakukan program-program yang dapat menarik pengunjung.
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Hadi, Samsul, and Kukuh Sinduwiatmo. "Peran Humas dalam Pelayanan Pembelian Tiket Kereta Api Online (Studi di Stasiun Kepanjen Kabupaten Malang)." KANAL: Jurnal Ilmu Komunikasi 4, no. 2 (March 3, 2016): 171. http://dx.doi.org/10.21070/kanal.v4i2.1451.
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This study aimed to describe the role of Public Relations PT. KAI Daerah Operasi 8 Surabaya was conducted by Head of Kepanjen Station in purchasing train tickets online at Kepanjen Station. This research used qualitative descriptive research. Primary data sources were collected directly from respondents by interview that will be submitted Public Relations Manager of DAOP 8 Surabaya, Head of Kepanjen Station, and buyer train tickets at Kepanjen Station. The results showed that the Head of Station Kepanjen Station had implemented four categories of public relations roles ie communication technician, expert prescriber, communication facilitator, and problem-solving facilitator well.
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Kangaspunta, Veera. "Online news comments: Social network and emergent public." Information Society 34, no. 5 (November 15, 2018): 275–88. http://dx.doi.org/10.1080/01972243.2018.1497741.
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Sanjaya Kumar Sahoo et al.,, Sanjaya Kumar Sahoo et al ,. "Online Public Relations, Use of Website and Social Media by State PSUs in Odisha." International Journal of Communication and Media Studies 9, no. 2 (2019): 9–22. http://dx.doi.org/10.24247/ijcmsapr20192.
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Bashir, Manaf, and Abdalaziz Aldaihani. "Public relations in an online environment: Discourse description of social media in Kuwaiti organizations." Public Relations Review 43, no. 4 (November 2017): 777–87. http://dx.doi.org/10.1016/j.pubrev.2017.05.004.
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WATANABE, Atsuko. "Trends of Use and Public Relations on "Medical Online" at the Iwate Medical University." Igaku Toshokan 54, no. 2 (2007): 138–42. http://dx.doi.org/10.7142/igakutoshokan.54.138.
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AKIM, Feride, and Aybike PELENK ÖZEL. "Tendency Of Usage Of Social Media Tools By The Public Relations Practitioners: An Evaluation On Turkeys 500 Biggest Industrial Corporations." AJIT-e: Online Academic Journal of Information Technology 4, no. 13 (November 1, 2013): 87–108. http://dx.doi.org/10.5824/1309-1581.2013.4.006.x.
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The interactive communication in the artificial environment has widened its limits with the usage of the social media tools and has become an inevitable element of the digital era. The usage of the tools such as social network sharing sites, blogs, e-mail usage, intranet, video conferencing, forums, video sharing sites such as Youtube, music sharing sites, business network sites, cooperative web sites, instant message, vikis, podcasts, training materials sharing, social bookmarking, bookmarking sites ensuring its users to make online news, stories, music, personal publication which take place in the social media tools by the public relations practitioners gradually gains importance in terms of the public relations practitioners.In this study, the place and importance of social media tools with regards to public relations and their role in creating a new public relations process are discussed. Accordingly, an online questionnaire form was prepared and sent via e-mail to the public relations practitioners. These public relations practitioners were determined through the survey results of Turkeys Top 500 Industrial Enterprises 2011 which was conducted regularly by Istanbul Chamber of Industry ISO . An assessment intended to identify the trends and reasons of use of social media tools by the public relations practitioners who work in the biggest companies of Turkey and their perceptions of social media and traditional media was made.
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Natio, Shani Indira, and Sinta Paramita. "Public Relations Perusahaan Industri Musik dalam Mempertahankan Reputasi (Analisis terhadap DX Entertainment JKT48)." Prologia 4, no. 2 (October 1, 2020): 324. http://dx.doi.org/10.24912/pr.v4i2.6596.
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Reputation is an important factor in maintaining a company's success. Having a good reputation means that the company will get many benefits, one of them is consuments loyalty. The existence of Public Relations is the spearhead to maintain the reputation, image, and public trust that will have a positive effect on the company's sustainability. The purpose of this research is to know the efforts of DX Entertainment Public Relations in Maintaining JKT48 Reputation. The theory used in this research is communication theory, public relations, and reputation. The research method uses qualitative with case studies. Data collection methods are obtained through interviews, participant observation , library research, and online data search. Research results show that DX Entertainment applied nine reputation management and public relations have significant influence on JKT48's reputation.Reputasi merupakan faktor penting dalam mempertahankan kelangsungan hidup suatu perusahaan. Memiliki reputasi yang baik akan mendapatkan lebih banyak keuntungan salah satunya loyalitas konsumen. Adanya Public Relations menjadi ujung tombak untuk menjaga reputasi, image, dan kepercayaan publik yang akan memberikan efek positif bagi kelanjutan perusahaan. Tujuan penelitian ini adalah mengetahui upaya Public Relations DX Entertainment Dalam Mempertahankan Reputasi Grup Musik JKT48.Teori yang digunakan dalam penelitian ini adalah teori komunikasi, public relations dan reputasi.Metode penelitian menggunakan kualitatif dengan studi kasus.Metode pengumpulan data didapatkan melalui hasil wawancara, observasi partisipan, studi pustaka, dan penelusuran data online.Hasil penelitian menunjukan bahwa DX Entertainment mengangkat sembilan manajemen reputasi dan public relations memiliki pengaruh yang signifikan terhadap reputasi JKT48.