Dissertations / Theses on the topic 'Online publication'

This thesis is based on a study of reproducibility issues in image processing research. We designed, created and developed a scientific journal, Image Processing On Line (IPOL), in which articles are published with a complete implementation of the algorithms described, validated by the rapporteurs. A demonstration web service is attached, allowing testing of the algorithms with freely submitted data and an archive of previous experiments. We also propose copyrights and license policy, suitable for manuscripts and research software software, and guidelines for the evaluation of software. The IPOL scientific project seems very beneficial to research in image processing. With the detailed examination of the implementations and extensive testing via the demonstration web service, we publish articles of better quality. IPOL usage shows that this journal is useful beyond the community of its authors, who are generally satisfied with their experience and appreciate the benefits in terms of understanding of the algorithms, quality of the software produced, and exposure of their works and opportunities for collaboration. With clear definitions of objects and methods, and validated implementations, complex image processing chains become possible.

Submitted by José Viana (jviana@id.uff.br) on 2018-01-17T14:00:11Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Uso de plataformas online de publicação independente por pesquisadores.pdf: 36435975 bytes, checksum: 9c3f4568e317766cd659f465d6f1c2e2 (MD5)
Made available in DSpace on 2018-01-17T14:00:11Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Uso de plataformas online de publicação independente por pesquisadores.pdf: 36435975 bytes, checksum: 9c3f4568e317766cd659f465d6f1c2e2 (MD5) Previous issue date: 2017
Universidade Federal Fluminense. Superintêndencia de Documentação. Centro de Memória Fluminense
A pesquisa tem por objeto de estudo da produção científica de professores doutores de universidades brasileiras disponível em plataformas online de publicação independente. Considera que a publicação independente consiste na publicação de qualquer livro ou recurso multimídia pelo autor da obra, sem a intervenção de um terceiro estabelecido como editor. Verifica as plataformas brasileiras de publicação online, identifica os professores doutores que publicaram livros científicos nos últimos 10 anos nessas plataformas e analisa características dessa produção. Adota como estratégia metodológica um recorte, utilizando como universo empírico os professores doutores brasileiros cadastrados em cinco plataformas de publicação brasileiras. Mapeia as plataformas (nacionais e estrangeiras), os autores, os livros produzidos e as características editoriais das obras. Encontra no universo das plataformas nacionais, 43 professores doutores de universidades brasileiras com publicações nessas plataformas. Emprega o survey para operacionalizar a pesquisa de campo e utiliza como instrumento de coleta de dados adotado o questionário. Atesta que os autores acadêmicos de todas as áreas estão publicando em plataformas online. Demonstra que amaioria dos autores (75%) ficou muito satisfeito com a publicação de seu trabalho nas plataformas online. Infere que, de modo geral, os pesquisadores estão satisfeitos com o processo em si.  Conclui que a publicação independente nas plataformas é vista como vantajosa pelos pesquisados. Aponta como desvantagens o marketing deficiente e a comercialização.
Sim
The aim of the research is to study the scientific production of the brazilian university doctorate professors available on independent publishing platforms. The independent publication consists of the publication of any book or multimedia resource by the author without the intervention of a third party established as an editor. The specific objectives are: identify the Brazilian publishing platforms, identify the professors who have published scientific books in the last 10 years in these platforms and to verify the characteristics of this production. As a methodological strategy, a sample was adopted, using as empirical universe the Brazilian doctorate teachers enrolled in five Brazilian publishing platforms. To meet the proposed objectives, the research mapped the platforms (national and foreign), the authors, the books produced and the editorial features of the works. In the universe of national platforms, 43 professors from Brazilian universities were found. In relation of methodology, the technique used is the survey and the instrument of data collection adopted is the questionnaire. As a conclusion it is stated that academic authors from all areas are publishing on online platforms. The research demonstrated that most authors (75%) were very pleased with the publication of their work on the online platforms. And they are generally satisfied with the process itself. In the academic environment where publishing speed is paramount for the advancement of science, independent publishing on the platforms brings the resolution of this problem because it was pointed out as the greatest advantage by the respondents. Disadvantages were limited promotion and market.

yes
User-generated reviews of visitor attractions, on publicly available websites, such as Tripadvisor, are frequently used in tourism research but feature less often in published cultural heritage research. In this paper, we describe a qualitative analysis of the text from user-generated reviews of three peatland heritage landscapes in the United Kingdom – Ilkley Moor, Thorne and Hatfield Moors, and Shapwick Heath – to better understand the role tangible and intangible cultural heritage play in visitor perceptions and narratives of these sites. Our analysis indicates that visitors tend to emphasise natural over cultural heritage of peatland landscapes and hold plural, highly contextual and sometimes dissonant perceptions; there is no single story of peatlands. This presents both challenges and opportunities for building public appreciation of peatland cultural heritage. User-generated reviews offer, as-yet under-explored, potential data for use by heritage researchers and managers who seek to explore how visitors understand and use sites, and may also contribute to the emerging intangible heritage of heritage landscapes.

Cette thèse explore les multiples rationalités à l’œuvre derrière la production et la publication en masse d’information de santé en langue française sur le web. Une clarification des notions essentielles entourant l’univers de l’e-santé facilite l’appréhension de l’état des lieux de ce domaine et du contexte de cette étude. La méthodologie mobilisée est décrite de façon détaillée : depuis la constitution d’un corpus à partir de contenus ciblés extraits de 367 sites jusqu’à l’interprétation des données collectées. Douze profils-types d’éditeurs composant le paysage du web de la santé ont émergé de l’exploitation de ce corpus, eux-mêmes classés dans quatre grandes catégories. Pour chaque type d’éditeur défini, quatre caractéristiques distinctives sont examinées : les différents acteurs concernés, les informations diffusées sur leurs sites, leurs modèles économiques, ainsi que les objectifs qu’ils déclarent. Les analyses approfondies menées sur ces critères déterminants sont confrontées aux résultats d’autres travaux de recherche issus de disciplines hétérogènes pour dégager les principaux enjeux qui sous-tendent la mise en ligne d’information de santé à destination du grand public
This thesis explores multiple logics of action at work behind the production and widespread dissemination of health information in French on the Web. Key e-health concepts are clarified to facilitate understanding of the field and the study context. The methodology is described in detail from the constitution of a corpus of focused content from 367 websites to the interpretation of the data collected. Twelve standard publisher profiles in the e-health Web sector emerged from our analysis of the corpus, and were classified in four main categories. Four distinctive criteria were studied for each type of publisher: the stakeholders, the information available on their websites, their business models and their stated purposes. Analyses of these criteria were compared with results from other studies in a variety of fields in order to identify the key issues involved in launching e-health information for the general public

Ce travail s’inscrit dans le cadre de l’apprentissage informel de l’anglais en ligne et explore les pratiques liées aux diverses sources d’exposition d’un échantillon d’étudiants de l’Université de Strasbourg. Les données collectées à partir d’un test de prononciation, d’un test de perception et d’un sondage, montrent une variabilité inter et intra-individuelle inhérente à la complexité du système dans lequel évoluent les participants. Eu regard aux accents Received Pronunciation et General American, les analyses acoustiques d’éléments de prononciation mettent en évidence des productions orales constituées de mélanges de spécificités des deux accents et celles de la langue française. La perturbation de la production de la parole, mise en oeuvre au travers de la variation de la vitesse d’élocution, indique une résistivité du système pour certains sons/séquences de sons. Les résultats montrent également que les séries télévisées constituent les activités les plus influentes parmi celles qui favorisent l’imitation vocale et permettent une appropriation phonético-phonologique
This work is part of the online informal learning of English and explores practices related to various sources of exposure of a sample of students from the University of Strasbourg. The data collected, based on a pronunciation test, a perception test and a survey, show inter- and intra-individual variability inherent to the complexity of the system in which participants evolve. With regards to Received Pronunciation and General American accents, acoustic analyses of pronunciation elements highlight oral productions composed of mixtures of characteristics of the two accents and those of the French language. The perturbation of speech production, implemented through fast speech variation, indicates a resistivity of the system for certain sounds/sequences of sounds. Results also show that television series are the most influential activities among those that promote vocal imitation and allow phonetic-phonological appropriation

Research Article
This paper analyses publication output in the field of camel research as indexed in CAB Direct Online database covering the period 1963 – 2012. It reports on India’s comparative strength in world science and technology (S&T) output in this field. It is observed that a total of 4,923 publications were published during the year 1963 to 2012 as per CAB Direct Online. The average number of publications published per year was 98 papers. The highest number of papers i.e. 256 was published in the year 2012. The spurt in literature output was reported during 2000-2012. India is the top producing country with 354 papers (7.19%) followed by Egypt with 284 papers (5.76%). The top five most preferred journals by the scientists were: Journal of Camel Practice and Research with 641 papers (13.02%) followed by Assiut Veterinary Medical Journal with 193 papers 3.92%), Indian Journal of Animal Sciences with 186 papers (3.77%), Indian Veterinary Journal with 164 papers (3.33%) and Revue d’Ejevage et de Medecine Veterinaire des Pays Tropicaus with 92 papers 1.87%). The top medium of communication is journal article with 4,164 papers (84.58%) followed by conference papers with 209 papers (4.25%). English was the most predominant language used by the scientists for communication with 4496 papers (91.32%). The prolific author is Gahlot, T.K. who contributed 173 papers (3.51%) followed by Faye, B. with 108 papers (2.19%).

When students write research papers they use a variety of sources in their paper. These sources range from web pages to research articles. The purpose of this study was to decide whether or not undergraduate students would choose to use scholarly or non-scholarly sources when presented with both types of sources in a set of search results. Twenty Duke University students were recruited for the study. They were given a research topic and asked to perform a search. Both the search results and interface were fabricated by the researcher in order to control the experimental environment. The students were asked to rate the sources found in the results, choose four sources to use for their research scenario, and finally, were asked to explain reasoning behind their choices. The findings concluded that the students in this study were more likely to choose scholarly sources over non-scholarly sources and give these scholarly sources higher ratings.

This thesis comprises a critical review and suggestions for enhancement of the Community of Inquiry Framework (CoIF), the frequently cited model of collaborative community-based online learning. It combines a systematic engagement of relevant literature and research, with the application of the CoIF thinking to six of my peer-reviewed publications. Although not initially conceived as forming part of a doctorate submission, these publications are drawn upon throughout this narrative, to assist my interrogation of the CoIF. They are also used to provide evidence of my continuing journey as an education researcher. This thesis is therefore not an exegesis – a traditional meta-narrative encompassing this candidate’s publications. It moves beyond my findings in the publications to create and present supplementary concepts, and develop pointed guidance about using the Framework in supporting online learning in tertiary education. My review first critically interrogates the three constituent elements or Presences of the CoIF. Social presence emerges as a highly complex and multi-faceted construct, in which the de-emphasising of the affective in the CoIF seems at variance with current research reporting the strong student emotional response to working online, and particularly in collaborative, community-based groupings. Then, in Cognitive presence, there has been little consideration of, and specificity about, reflection in the CoIF. My critique proposes that reflection and critical thinking are distinct but inter-related concepts; both of which need to be addressed. Teaching presence is renamed ‘Tutoring presence’ informed by my review based upon my emergent understandings of student-centred learning. Two enhancements to the CoIF are then proposed, together with the rationale for establishment of a Tutors’ Network. The first enhancement, referred to as 'the Influences,’ unites and enriches the individual Presences. The second argues for the existence and use of a personal learning retreat at the heart of a community of inquiry, addressing a perceived omission in the CoIF. This learner ‘space’ provides a ‘quiet, safe place’ for the private (internal) world of the learner, as a foil to the shared collaborative space in the CoIF (the external world). Finally, a Tutors’ Network is outlined as a vehicle for advancing their understandings and knowledge of online, collaborative, community-based learning in general, and in particular of communities of inquiry. This should develop the abilities of online tutors, improve their learners’ educational experiences and encourage research and scholarship into the CoIF.

Les services Internet populaires modèlent et remodèlent fondamentalement les moyens traditionnels de communication des personnes, ayant ainsi un impact majeur sur leur vie sociale. Deux des services Internet très populaires avec cette caractéristique sont les Réseaux sociaux en ligne (OSN) et les systèmes Peer-to-Peer (P2P). Les ONS fournissent un environnement virtuel où les gens peuvent partager leurs informations et leurs intérêts tout en étant en contact avec d'autres personnes. D'autre part, les systèmes P2P, qui sont toujours l'un des services populaires avec une grande proportion de l'ensemble du trafic Internet, offrent une occasion en or pour leurs clients de partager un type de contenu différent, y compris le contenu protégé. En dehors de l'énorme popularité des ONS et des systèmes de P2P parmi les utilisateurs réguliers, ils sont intensivement utilisés par les professionnels (grandes entreprises, politiciens, athlètes, célébrités en cas d'ONS et éditeurs de contenu professionnels en cas de P2P) afin d'interagir avec les gens à des fins différentes (campagnes marketing, les commentaires des clients, amélioration de la réputation publique, etc.) Dans cette thèse, nous caractérisons le comportement des utilisateurs réguliers et professionnels dans les deux services mentionnés populaires (ONS et P2P) en termes de stratégies de publication, de consommation de contenu et d'analyse comportementale. À cette fin, cinq de nos études menées sont présentées dans ce manuscrit comme suit: - "L'évolution des contenus multimédias", qui présente une analyse approfondie sur l'évolution du contenu multimédia disponible en BitTorrent en se concentrant sur quatre mesures pertinentes à travers différentes catégories de contenu : la disponibilité du contenu, la popularité du contenu, la taille de contenu et les commentaires de l'utilisateur - "La réaction des utilisateurs professionnels face aux actions de lutte contre le piratage", en examinant l'impact de deux grandes actions de lutte contre le piratage - la fermeture de Megaupload et la mise en œuvre de la loi anti-piratage française (HADOPI) - sur le comportement des publicateurs professionnels dans le plus grand portail de BitTorrent qui sont les principaux fournisseurs de contenu en ligne protégé. - "La quantité d'informations divulguées sur Facebook", en enquêtant sur l'exposition publique des profils utilisateurs, une grande base de données comprenant un demi-million d'utilisateurs réguliers. - "Les utilisateurs professionnels Cross Posting Activity», en analysant le modèle de publication des utilisateurs professionnels de mêmes informations sur trois grands ONS à savoir Facebook, Google+ et Twitter. - "Les stratégies des utilisateurs professionnels dans les ONS", où nous étudions la stratégie globale d'utilisateurs professionnels par secteur (par exemple, les entreprises de voitures, l'habillement, politiques, etc.) sur Facebook, Google+ et Twitter. Les résultats de cette thèse fournissent une vision d'ensemble pour comprendre certains aspects comportementaux importants de différents types d'utilisateurs des services Internet populaires et ces contributions peuvent être utilisées dans divers domaines (par exemple analyse de campagne marketing et publicité, etc.) et les différentes parties peuvent bénéficier des résultats et des méthodologies mises en œuvre telles que les FAI et les propriétaires des services pour leur planification ou l'expansion des services actuels à venir, ainsi que les professionnels pour accroître leur succès sur les médias sociaux
Popular Internet services are fundamentally shaping and reshaping traditional ways of people communication, thus having a major impact on their social life. Two of the very popular Internet services with this characteristic are Online Social Networks (OSNs) and Peer-to-Peer (P2P) systems. OSNs provide a virtual environment where people can share their information and interests as well as being in contact with other people. On the other hand, P2P systems, which are still one of the popular services with a large proportion of the whole Internet traffic, provide a golden opportunity for their customers to share different type of content including copyrighted content. Apart from the huge popularity of OSNs and P2P systems among regular users, they are being intensively used by professional players (big companies, politician, athletes, celebrities in case of OSNs and professional content publishers in case of P2P) in order to interact with people for different purposes (marketing campaigns, customer feedback, public reputation improvement, etc.). In this thesis, we characterize the behavior of regular and professional users in the two mentioned popular services (OSNs and P2P systems) in terms of publishing strategies, content consumption and behavioral analysis. To this end, five of our conducted studies are presented in this manuscript as follows: - “The evolution of multimedia contents", which presents a thorough analysis on the evolution of multimedia content available in BitTorrent by focusing on four relevant metrics across different content categories: content availability, content popularity, content size and user's feedback. - “The reaction of professional users to antipiracy actions", by examining the impact of two major antipiracy actions, the closure of Megaupload and the implementation of the French antipiracy law (HADOPI), on professional publishers behavior in the largest BitTorrent portal who are major providers of online copyrighted content. - “The amount of disclosed information on Facebook", by investigating the public exposure of Facebook users' profile attributes in a large dataset including half million regular users. - “Professional users Cross Posting Activity", by analyzing the publishing pattern of professional users which includes same information over three major OSNs namely Facebook, Google+ and Twitter. - “Professional Users' Strategies in OSNs", where we investigate the global strategy of professional users by sector (e.g., Cars companies, Clothing companies, Politician, etc.) over Facebook, Google+ and Twitter. The outcomes of this thesis provide an overall vision to understand some important behavioral aspects of different types of users on popular Internet services and these contributions can be used in various domains (e.g. marketing analysis and advertising campaign, etc.) and different parties can benefit from the results and the implemented methodologies such as ISPs and owners of the Services for their future planning or expansion of the current services as well as professional players to increase their success on social media

The focus of this thesis is on the vertical Europeanisation of the online public debate and more specifically on the EU's online public communication strategy, i.e. the top-down process of the unmediated, direct, online communication between the EU and the general public. The empirical data has been collected in four stages, namely public communication policy-making; public communication policy implementation online; online public communication policy impact on key Internet audiences; and interviews with key senior Commission officials. The review of the EU public communication documents has shown that the Commission has unambiguously committed to facilitate direct communication with the EU public as part of the process of building the EU citizens' trust towards its institutions and in addressing the issues of transparency and democratic legitimation of the EU's decision-making process, while the Internet is seen as a key tool in facilitating direct communication. However, after monitoring three of the EU's official websites for a year and analyzing the views of 221 Internet users on the EU's Information and Communication strategy online, it has become evident that the Commission has not yet fulfilled these commitments. The interviews with key Commission officials have revealed that behind this gap between policy and online implementation lie: a) an institutional culture which conflicts with the aims of the Commission's public communication strategy; and b) constant institutional restructuring in the last six years. Very recently the Commission has begun to address some of the shortfalls in the online implementation of its public communication strategy, yet there is no indication that the results of the online debate regarding the EU's future will be incorporated in the decision-making process, while further study is required in the future in order to assess any change in the institutional culture in relation to its public communication strategy.

Indiana University-Purdue University Indianapolis (IUPUI)
Following the trend of online data sharing and publishing, researchers raise their concerns about the privacy problem. Online Social Networks (OSNs), for example, often contain sensitive information about individuals. Therefore, anonymizing network data before releasing it becomes an important issue. This dissertation studies the privacy preservation problem from the perspectives of both attackers and defenders. To defenders, preserving the private information while keeping the utility of the published OSN is essential in data anonymization. At one extreme, the final data equals the original one, which contains all the useful information but has no privacy protection. At the other extreme, the final data is random, which has the best privacy protection but is useless to the third parties. Hence, the defenders aim to explore multiple potential methods to strike a desirable tradeoff between privacy and utility in the published data. This dissertation draws on the very fundamental problem, the definition of utility and privacy. It draws on the design of the privacy criterion, the graph abstraction model, the utility method, and the anonymization method to further address the balance between utility and privacy. To attackers, extracting meaningful information from the collected data is essential in data de-anonymization. De-anonymization mechanisms utilize the similarities between attackers’ prior knowledge and published data to catch the targets. This dissertation focuses on the problems that the published data is periodic, anonymized, and does not cover the target persons. There are two thrusts in studying the de-anonymization attacks: the design of seed mapping method and the innovation of generating-based attack method. To conclude, this dissertation studies the online data privacy problem from both defenders’ and attackers’ point of view and introduces privacy and utility enhancement mechanisms in different novel angles.

Following the trend of online data sharing and publishing, researchers raise their concerns about the privacy problem. Online Social Networks (OSNs), for example, often contain sensitive information about individuals. Therefore, anonymizing network data before releasing it becomes an important issue. This dissertation studies the privacy preservation problem from the perspectives of both attackers and defenders.

To defenders, preserving the private information while keeping the utility of the published OSN is essential in data anonymization. At one extreme, the final data equals the original one, which contains all the useful information but has no privacy protection. At the other extreme, the final data is random, which has the best privacy protection but is useless to the third parties. Hence, the defenders aim to explore multiple potential methods to strike a desirable tradeoff between privacy and utility in the published data. This dissertation draws on the very fundamental problem, the definition of utility and privacy. It draws on the design of the privacy criterion, the graph abstraction model, the utility method, and the anonymization method to further address the balance between utility and privacy.

To attackers, extracting meaningful information from the collected data is essential in data de-anonymization. De-anonymization mechanisms utilize the similarities between attackers’ prior knowledge and published data to catch the targets. This dissertation focuses on the problems that the published data is periodic, anonymized, and does not cover the target persons. There are two thrusts in studying the de-anonymization attacks: the design of seed mapping method and the innovation of generating-based attack method. To conclude, this dissertation studies the online data privacy problem from both defenders’ and attackers’ point of view and introduces privacy and utility enhancement mechanisms in different novel angles.

The bibliographic project 'Renaissance Linguistics Archive' (R.L.A.) aimed at establishing a comprehensive database of secondary sources covering the linguistics ideas developed by Renaissance scholars in Europe. The database project, founded in 1986 by Mirko Tavoni (Pisa) and in 1994 transferred to Gerda Haßler (Potsdam), resulted so far in three print-outs, each of them counting 1000 records. It is the aim of this website to publish the results of the collective efforts undertaken thus far (R.L.A. 1.0, 1986-1999).

Yes
Public and patient involvement (PPI) has been shown to have a positive impact on health and social care research. However, adequate examples describing how to operationalise effective PPI, especially in doctoral studies, are lacking. Hence, doctoral researchers new to research, or those with limited experience, can be discouraged from facilitating PPI in their research. This paper aims to describe and discuss in detail the approaches used by four doctoral researchers to incorporate PPI at different stages of their research studies from study design to disseminating findings. We aim to inform other doctoral researchers about the challenges and limitations relating to PPI that we faced. Through these, we share pragmatic recommendations for facilitating PPI during doctoral studies. The description of four case studies demonstrated that PPI could be incorporated at various stages during doctoral research. This has had a beneficial impact on our research study progression, researcher self-esteem and lastly, helped alleviate researcher isolation during doctoral studies.
Supported by Research Design Service Yorkshire and the Humber (RDSYH), the National Institute for Health Research (NIHR) Yorkshire and Humber Patient Safety Translational Research Centre (NIHR Yorkshire and Humber PSTRC). This paper presents independent research funded by NIHR under its Research for Patient Benefit (RfPB) Programme (Grant Reference Number PB-PG-0317-20010).
Research Development Fund Publication Prize Award winner, July 2019.

碩士
國立東華大學
課程設計與潛能開發學系
102
Studies suggest that well-developed communities of practice have positive impact on both teaching practice and student achievement (Vescio et al., 2010). This study aims to explore whether the online communities of practice have the similar impact on teaching practice and students’ learning. To realize how the potential of online communities of practice facilitate teacher professional development, this study presents a review on SSCI international journal articles concerning the online community for teacher professional development. This paper applied the qualitative content analysis method to examine whether the teaching practices or students’ learning accomplishment improve due to teachers’ participation in online communities. The source of literature comes from searches on both EBSCOhost and ERIC database for articles published from 2003 to 2013. In the meanwhile, by using this data source, the study explores the effective models for online communities of practice for teacher professional development and examine how ICT integrated into online communities of practice to promote teacher professional development. The findings are that: (1) Online communities of practice have positive impact on teachers’ professional development. (2) Three key factors: internal (socio-cultural), external (technological and managerial), outcome (satisfaction) interplay to impact the participation in online communities of practice for teacher professional development. (3) The reciprocal integration of three key factors mentioned above can create effective model of online CoP for teachers’ professional development. (4) The integration of online discussion tool and video promotes the teacher professional development in online communities of practice.

Dissertação de mestrado em Design de Comunicação de Moda
A presente dissertação de mestrado teve como finalidade analisar uma publicação de Moda online e, desenvolver uma estratégia de comunicação que seja capaz de chegar a mais públicos-alvo. Numa primeira instância, a pesquisa incide sobre os efeitos da globalização na sociedade contemporânea e nas possibilidades que oferece. Neste sentido, os meios de comunicação e, mais especificamente as revistas de Moda tiveram de adaptar-se a novos processos de interação com os seus leitores. O universo online permite agora uma infinidade de caminhos possíveis, para a transmissão/receção de informação. A forma como se comunica uma determinada mensagem foi reajustada, e os canais disponíveis para a divulgar crescem a cada dia que passa. Tendo em conta esta nova problemática, selecionou-se uma publicação de moda, arte e design, que estivesse inserida na dinâmica deste meio. A escolha recaiu na Revista Colagens Boémias, uma publicação recente no mercado, que apresenta uma grande variedade temática e uma linguagem em sintonia com a contemporaneidade. Aqui foi recolhida informação relativamente à sua origem, identidade, público-alvo, concorrência e mensagem transmitida enquanto publicação de moda online. Posteriormente foi desenvolvido um plano de comunicação, para a revista que tem como objetivo difundir uma mensagem específica e estabelecer uma relação de proximidade com o público. Neste sentido foi elaborada uma estratégia de comunicação, a ser implementada de modo a alcançar os objetivos pretendidos. Esta consiste num guião para uma curta-metragem de aproximadamente 20 minutos, que depois de executada será distribuída através da internet e das redes sociais.
The present masters' dissertation aimed to analyze a Online Fashion publication, and develop a communication strategy able to expand it in the market. In a first instance, the research focuses on the effects of globalization has caused in current contemporary society, and in the possibilities it offers. Accordingly, the communication media, and more specifically the fashion magazines had to adapt to these conditions. The online world now enables a myriad of possible paths for the transmission and reception of information. The way a certain message is communicated was readjusted, and the channels available for its promotion grow with each passing day. Given this new issue, a fashion, art and design publication inserted in this environment was selected. The choice fell on Colagens Boémias, a recent magazine on the market, offering a wide thematic variety and a contemporary language. Here information was gathered regarding its origin, identity, target audience, competition, and the message transmitted as an online fashion publication. Subsequently a communication plan for this magazine was developed, which aims to spread a specific message and connect with the public. For that purpose a communication strategy was outlined, to be implemented in the near future. This is a script for a short film of about 20 minutes, which after execution, will be distributed by the internet and social networks.