Relevant bibliographies by topics / Online shopping enjoyment

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Online shopping enjoyment'

Author: Grafiati
Published: 5 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Online shopping enjoyment"

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Utami, Wiry, Linda Wati, Tyara Dwi Putri, and Rana Surayya Ismayanti. "THE ROLE OF SHOPPING ENJOYMENT ON ONLINE IMPULSE BUYING WITH BROWSING AS MEDIATING AND BRAND AWARENESS AS MODERATING." Jurnal Apresiasi Ekonomi 13, no. 1 (2025): 16–28. https://doi.org/10.31846/jae.v13i1.818.

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This research examines the role of shopping enjoyment in online impulse buying, with browsing as mediation and brand awareness as moderation. This research uses quantitative methods using Smart-PLS 3.0. The sampling technique used purposive sampling with a total sample of 215 respondents. The research results show that shopping enjoyment has a positive effect on browsing. Shopping enjoyment also has a positive impact on online impulse buying. Browsing has a positive impact on online impulse buying. Browsing mediates the relationship between shopping enjoyment and online impulse buying. Brand a
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Hasan, Abdulla Al-Towfiq, Shah Mahmud Sumon, Md Tariqul Islam, and Mohammad Sabbir Hossain. "Factors influencing online shopping intentions: The mediating role of perceived enjoyment." Turkish Journal of Marketing 6, no. 3 (2021): 239–53. http://dx.doi.org/10.30685/tujom.v6i3.132.

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The study aimed to understand factors influencing customers' online shopping intentions. This study used the technology acceptance model (TAM) and extended it, including social value and perceived enjoyment, to measure customers' intentions in the online shopping context. Three hundred one validated data was collected using personal interviews and the online survey approach through convenience sampling technique from 20 to 60 years old. Subsequently, data were analyzed through PLS-SEM. The measurement model was first examined to determine whether the constructs predict online shopping intentio
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Elseidi, Reham I. "Understanding Egyptian Consumers' Intentions in Online Shopping." International Journal of Online Marketing 8, no. 3 (2018): 1–18. http://dx.doi.org/10.4018/ijom.2018070101.

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The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added such as trust and perceived enjoyment for its theoretical framework. A total 306 current internet users in Egypt provided usable responses. Structural equation modelling was employed to test the proposed model and research hypotheses. The findings showed that perceived usefulness, perceived ease of use, t
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Purba, Elkana, Aulia Kumidaninggar Pratolo, and Willy Arafah. "Pengaruh Shopping Enjoyment terhadap Impulse Buying yang Dimediasi oleh In-Store Browsing pada Zalora.co.id di Kalangan Generasi Y." Jurnal Pendidikan Tambusai 8, no. 1 (2024): 15433–39. http://dx.doi.org/10.31004/jptam.v8i1.14571.

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Penelitian ini bertujuan untuk menganalisis pengaruh Shopping Enjoyment terhadap In Store Browsing, In Store Browsing dan Shopping Enjoyment terhadap Impulse Buying, dan Shopping Enjoyment terhadap Impulse Buying yang dimediasi oleh In Store Browsing. Data diperoleh dengan menyebarkan kuesioner secara online kepada individual pada pengalaman konsumen Zalora generasi Y yang telah menggunakan situs web Zalora.co.id. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam peneliti
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Pardede, Ratlan, and Dwi Puteri. "PENGARUH PERILAKU KONSUMEN GENERASI Y TERHADAP PEMBELIAN IMPULS DARING PADA E-DAGANG LAZADA INDONESIA." Jurnal Manajemen Kewirausahaan 18, no. 2 (2022): 135. http://dx.doi.org/10.33370/jmk.v18i2.691.

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Penelitian ditujukan untuk menguji pengaruh perilaku konsumen generasi Y seperti atribut situs, keamanan privasi, layanan belanja daring, dan kenikmatan berbelanja, serta permediasi kenikmatan berbelanja terhadap pembelian impuls daring. Perkembangan e-dagang yang pesat disertai perilaku konsumen generasi Y cenderung melakukan pembelian secara tidak terencana atau pembelian impuls. Penelitian ini bersifat kuantitatif dengan data primer menggunakan metode purposive sampling. Jumlah responden sebanyak 161 dengan kriteria generasi Y di Indonesia yang berumur 16 – 33 tahun dan pernah berbelanja di
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Septiane, Priscilia Dwi Ayu, and Bintoro Bagus Purmono. "THE INFLUENCE OF WEBSITE QUALITY AND PAY-LATER PAYMENT ON ONLINE IMPULSE BUYING WITH SHOPPING ENJOYMENT AS A MEDIATION VARIABLE (CASE ON GENERATION Z INDONESIAN SHOPEE CUSTOMERS)." JEMBA: Journal of Economics, Management, Business and Accounting 1, no. 3 (2023): 44–65. http://dx.doi.org/10.54783/jemba.v1i3.17.

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This research aims to analyze the influence of website quality and pay-later payment on online impulse buying with shopping enjoyment as a mediating variable (a case of Indonesian Shopee Generation Z customers). This form of research uses causality. Data collection uses primary data in questionnaires and interviews from Shopee customers belonging to Generation Z in Pontianak City. The sample uses convenience sampling. The sample in this research was 220 Generation Z Shopee customers in Pontianak City. The results of this research show that the Website Quality variable has a positive and signif
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Sari, Yulin Puspita, and Mega Mayasari. "Pengaruh Perceived of Risk, Enjoyment, Social Influence, Trust, Quality of Website, dan Online Advertisment Terhadap Perilaku Belanja Online Mahasiswa." Journal of Applied Accounting and Taxation 7, no. 1 (2022): 35–42. http://dx.doi.org/10.30871/jaat.v7i1.3419.

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The study examines the effect of perceived risk, enjoyment, social influence, trust, quality of the website, and online advertisement on students' online shopping behavior. The research sample was 104 students majoring in Business Management at the Batam State Polytechnic. The sampling technique used was purposive sampling. This research method is quantitative. Data collection techniques using a survey with a questionnaire. Analysis of research data using multiple regression. The results of this study indicate that enjoyment and trust factors significantly affect students' online shopping beha
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Amallia, Alifa Roja, and Syaefulloh Syaefulloh. "Pengaruh Fitur Live Shopee dan Product Browsing terhadap Online Impulsif Buying melalui Shopping Enjoyment pada Produk Fashion (Studi Empiris pada Mahasiswa Pelanggan E-Commerce Shopee di Kota Pekanbaru)." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 17, no. 6 (2023): 3809. http://dx.doi.org/10.35931/aq.v17i6.2815.

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Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh <em>fitur live shopee </em>dan <em>product browsing </em>terhadap <em>online impulsif buying </em>melalui<em> shopping enjoyment </em>pada produk <em>fashion</em> di <em>e-commerce shopee</em>. Penelitian ini terdiri dari dua variabel independen yaitu <em>fitur live shopee </em>dan <em>product browsing </em>dan satu variabel dependen yaitu <em>online impulsif buying </em>serta <em>shopping enjoyment </em>sebaga
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Gao, Jennifer H. "Analyzing Online Customer Satisfaction." International Journal of Risk and Contingency Management 8, no. 1 (2019): 1–12. http://dx.doi.org/10.4018/ijrcm.2019010101.

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Online shopping is becoming more and more popular in China. This study investigates factors that might influence customer satisfaction towards online shopping. A theoretical framework was established to explain causal relationships between perceived benefits, perceived risks, trust in online shopping and customer satisfaction. Data was collected from 402 respondents who had experience in online shopping in mainland China. Correlations and regression analyses were done to reveal that three factors of perceived benefits (i.e., shopping convenience, product selection, and hedonic enjoyment), prod
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Al-Maghrabi, Talal, and Charles Dennis. "The Factors Driving Continuance Online Shopping in Saudi Arabia." International Journal of Customer Relationship Marketing and Management 1, no. 2 (2010): 11–34. http://dx.doi.org/10.4018/jcrmm.2010040102.

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This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online shopping intentions in Saudi Arabia. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Women in the eastern, western, and central region groups are equivalent. The structural weights are also largely equivalent, but the regression path from perceived usefulness to enjoyment is not invariant between female shoppers in the eastern and western regions or in th
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Dissertations / Theses on the topic "Online shopping enjoyment"

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Thombre, Avantika. "The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc84289/.

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Second Life, a 3-D virtual world, has evolved as a shopping channel for both consumers and retailers. This channel of retailing offers interactive environment, allows designing atmospherics, and provides enjoyable shopping experience as compared to website stores. The purpose of the study was: (1) to identify the key features of Second Life stores and (2) to determine the relationship of the Second Life store features with consumer purchase intentions. The online survey was administered in Second Life by an external research agency, and 249 usable surveys were collected. The data were analyzed
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Aliyar, Shirin, and Clara Mutambala. "Consumers' online purchase intention in cosmetic products." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44876.

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Background: E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. To do so, companies need to create value for the customers and meet their demands: therefore it is of great importance for companies to understand consumers’ buying behavior, and moreover investigate in which factors are related to the consumers’ online purchase intention.   Purpose: The purpose is to explain the relationship between tr
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Dolibog, Alina Emilie. "A case on food delivery transformation in Lisbon and Berlin : the effect of digital adoption on consumer online purchasing behavior." Master's thesis, 2020. http://hdl.handle.net/10400.14/31298.

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With the increase of convenience service offers responding to shifting consumer demands, online food delivery has gained relevance in recent years, and just now receives accelerated importance due to the COVID-19 pandemic. This work illustrates technological and cultural differences regarding food between the capitals of Portugal and Germany. Restaurants in Lisbon and Berlin need to realize the existential meaning of (digital) changes in consumer behavior concerning new generations of customers who grow up as digital natives, especially in the current crisis. Third-party online ordering platfo
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Book chapters on the topic "Online shopping enjoyment"

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Ruby Evangelin, M., and S. Vasantha. "Mediating Effect of Impulsive Buying Tendency Between Shopping Enjoyment and Online Impulsive Buying Behavior." In Ambient Communications and Computer Systems. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-7952-0_44.

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Elseidi, Reham I. "Understanding Egyptian Consumers' Intentions in Online Shopping." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch070.

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The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added such as trust and perceived enjoyment for its theoretical framework. A total 306 current internet users in Egypt provided usable responses. Structural equation modelling was employed to test the proposed model and research hypotheses. The findings showed that perceived usefulness, perceived ease of use, t
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Gao, Jennifer H. "Analyzing Online Customer Satisfaction." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch092.

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Online shopping is becoming more and more popular in China. This study investigates factors that might influence customer satisfaction towards online shopping. A theoretical framework was established to explain causal relationships between perceived benefits, perceived risks, trust in online shopping and customer satisfaction. Data was collected from 402 respondents who had experience in online shopping in mainland China. Correlations and regression analyses were done to reveal that three factors of perceived benefits (i.e., shopping convenience, product selection, and hedonic enjoyment), prod
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Tandon, Urvashi, and Myriam Ertz. "Customer Satisfaction Towards Online Shopping by Empirical Validation of Self-Determination Theory." In Handbook of Research on the Platform Economy and the Evolution of E-Commerce. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-7545-1.ch008.

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The chapter aims at understanding the predictors of customer satisfaction with online shopping in India by using self-determination theory. This research validates perceived enjoyment, social influence, social media interactions, reverse logistics, and pay-on-delivery (POD) mode of payment as new predictors of customer satisfaction in online shopping. Data was collected through a self-administered and structured questionnaire targeting online shoppers in North Indian states. A sample of 424 online shoppers was considered in this research. Structural equation modelling (SEM) was used to evaluat
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Laaksonen, Pirjo, Katarina Hellén, Carmen R. Santos, et al. "Is there a European Shopping-Related Lifestyle?" In Consumption Culture in Europe. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2857-1.ch005.

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The purpose of this chapter is to investigate possible differences and similarities across European countries in terms of shopping culture, and identify in which constructs or dimensions these differences occur. The results suggest that European countries do differ in terms of shopping-related lifestyles and that these differences are related to responsibility, quality, shopping enjoyment, shopping as a social activity, and online shopping, as well as overt and covert shopping behaviour. Therefore, it was concluded that there seem to be many shopping-related lifestyles in Europe, not a single
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Momani, Alaa M., Wael M. Yafooz, and Mamoun M. Jamous. "The Influence of Enjoyment Factor Toward the Acceptance of Social Commerce." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch053.

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Social commerce is a new extension of electronic commerce that involves using social media in the online shopping process. Although the adoption of social technologies was studied in several researches, it is still needed to investigate the specific characteristics of social commerce and the affecting factors on its acceptance. This article verifies the influence of the enjoyment factor on the adoption of social commerce through applying a questionnaire sample allocated to 282 Jordanian social media users from those who are interested in online shopping. The research model is developed to vali
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Khan, Sablu, and Adil Khan. "Consumer E-Loyalty for E-Grocery Shopping in a Metro City of India." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch082.

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This study focuses on the e-loyalty of the grocery consumers. Understanding online behavior in developing countries is an emerging issue in these days. The purpose of this research is to examine the effects of antecedents of flow on attitude and perceived ease of use in the context of online grocery purchase behavior in a developing country perspective. Further, the study also examines the role of attitude and perceived ease of use in building e-loyalty. The present study analyzes the data of 250 respondents collected through an online survey. The data were analyzed employing exploratory facto
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Shen, Jia, and Lauren B. Eder. "An Examination of Factors Associated with User Acceptance of Social Shopping Websites." In User Perception and Influencing Factors of Technology in Everyday Life. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-1954-8.ch004.

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Social commerce is the latest development in e-commerce to combine the power of online social networking with shopping. While the adoption of information technology is well studied, new theoretical development is needed to account for the specific characteristics of social commerce applications and their interactions with the user. This study examines factors that are associated with user acceptance of social shopping websites, which are sites designed specifically to support social interactions while users shop. This paper augments the Technology Acceptance Model with constructs that enhance
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Lee, Chong Ren, Kah Yan Tam, Jee Yan Lim, et al. "Consumer Intention to Use Smartphone for Mobile Shopping." In Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0746-8.ch014.

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The purpose of this study is to identify the determinants to use the mobile phone to make purchases. The study involved a total of 210 respondents approached in a public higher learning institution in Federal Territory of Labuan, Malaysia. This study applies convenience sampling technique to ensure researcher to monitor the participation of the sample. They were chosen to identify the intention to use smartphones for mobile shopping among young adults. The concept of using smartphones for mobile shopping was explained to the respondents to ensure full understanding in order to obtain best resu
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Cho, Hira. "What Motivates People to Customize Apparel Online?" In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6547-7.ch009.

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The adoption of customizing features is expected to provide a strategic advantage to e-retailers that want to move forward in a competitive environment. The goal of this chapter is to identify a variety of aspects of consumer perceptions on e-customization for apparel shopping and to understand what can motivate the willingness of consumers to participate in the value creation process. A survey was conducted using developed customization websites for the ordering of a pair of jeans. Data were collected from 213 female college students in the U.S. Their statements after experiencing the customi
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Conference papers on the topic "Online shopping enjoyment"

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"Personality and Online Shopping Outcomes: A Study of Young Adult Chinese Consumers [Abstract]." In InSITE 2018: Informing Science + IT Education Conferences: La Verne California. Informing Science Institute, 2018. http://dx.doi.org/10.28945/4050.

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Aim/Purpose: This study focuses on the role of personality in online shopping through analyzing its relationship with customer reported shopping outcomes and their satisfaction. Background: Customer satisfaction and outcomes in online shopping have been well-documented. From different perspectives, past research has analysed factors related to customer satisfaction, and to outcomes to a lesser extent. Personality has also been found to be a factor relevant to the intention of online shopping. However, research has seldom investigated the role of personality in customer reported outcomes and th
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Marza, Selfia, Idris Idris, and Abror Abror. "The Influence of Convenience, Enjoyment, Perceived Risk, And Trust On The Attitude Toward Online Shopping." In Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/piceeba2-18.2019.40.

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Permana, Rangga, Fita Kurniasari, Darusman Darusman, and Ferdi Firmansyah. "The Effect of Ease of Use, Shopping Enjoyment, Shopping Experience and Trust on Satisfaction and Interest in Online Shopping for Students of Universitas Muhammadiyah Pontianak after the COVID-19 Pandemic." In Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia. EAI, 2024. http://dx.doi.org/10.4108/eai.2-8-2023.2341363.

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