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Journal articles on the topic 'Online shopping enjoyment'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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1

Utami, Wiry, Linda Wati, Tyara Dwi Putri, and Rana Surayya Ismayanti. "THE ROLE OF SHOPPING ENJOYMENT ON ONLINE IMPULSE BUYING WITH BROWSING AS MEDIATING AND BRAND AWARENESS AS MODERATING." Jurnal Apresiasi Ekonomi 13, no. 1 (2025): 16–28. https://doi.org/10.31846/jae.v13i1.818.

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This research examines the role of shopping enjoyment in online impulse buying, with browsing as mediation and brand awareness as moderation. This research uses quantitative methods using Smart-PLS 3.0. The sampling technique used purposive sampling with a total sample of 215 respondents. The research results show that shopping enjoyment has a positive effect on browsing. Shopping enjoyment also has a positive impact on online impulse buying. Browsing has a positive impact on online impulse buying. Browsing mediates the relationship between shopping enjoyment and online impulse buying. Brand a

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Hasan, Abdulla Al-Towfiq, Shah Mahmud Sumon, Md Tariqul Islam, and Mohammad Sabbir Hossain. "Factors influencing online shopping intentions: The mediating role of perceived enjoyment." Turkish Journal of Marketing 6, no. 3 (2021): 239–53. http://dx.doi.org/10.30685/tujom.v6i3.132.

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The study aimed to understand factors influencing customers' online shopping intentions. This study used the technology acceptance model (TAM) and extended it, including social value and perceived enjoyment, to measure customers' intentions in the online shopping context. Three hundred one validated data was collected using personal interviews and the online survey approach through convenience sampling technique from 20 to 60 years old. Subsequently, data were analyzed through PLS-SEM. The measurement model was first examined to determine whether the constructs predict online shopping intentio

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Elseidi, Reham I. "Understanding Egyptian Consumers' Intentions in Online Shopping." International Journal of Online Marketing 8, no. 3 (2018): 1–18. http://dx.doi.org/10.4018/ijom.2018070101.

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The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added such as trust and perceived enjoyment for its theoretical framework. A total 306 current internet users in Egypt provided usable responses. Structural equation modelling was employed to test the proposed model and research hypotheses. The findings showed that perceived usefulness, perceived ease of use, t

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Purba, Elkana, Aulia Kumidaninggar Pratolo, and Willy Arafah. "Pengaruh Shopping Enjoyment terhadap Impulse Buying yang Dimediasi oleh In-Store Browsing pada Zalora.co.id di Kalangan Generasi Y." Jurnal Pendidikan Tambusai 8, no. 1 (2024): 15433–39. http://dx.doi.org/10.31004/jptam.v8i1.14571.

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Penelitian ini bertujuan untuk menganalisis pengaruh Shopping Enjoyment terhadap In Store Browsing, In Store Browsing dan Shopping Enjoyment terhadap Impulse Buying, dan Shopping Enjoyment terhadap Impulse Buying yang dimediasi oleh In Store Browsing. Data diperoleh dengan menyebarkan kuesioner secara online kepada individual pada pengalaman konsumen Zalora generasi Y yang telah menggunakan situs web Zalora.co.id. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam peneliti

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Pardede, Ratlan, and Dwi Puteri. "PENGARUH PERILAKU KONSUMEN GENERASI Y TERHADAP PEMBELIAN IMPULS DARING PADA E-DAGANG LAZADA INDONESIA." Jurnal Manajemen Kewirausahaan 18, no. 2 (2022): 135. http://dx.doi.org/10.33370/jmk.v18i2.691.

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Penelitian ditujukan untuk menguji pengaruh perilaku konsumen generasi Y seperti atribut situs, keamanan privasi, layanan belanja daring, dan kenikmatan berbelanja, serta permediasi kenikmatan berbelanja terhadap pembelian impuls daring. Perkembangan e-dagang yang pesat disertai perilaku konsumen generasi Y cenderung melakukan pembelian secara tidak terencana atau pembelian impuls. Penelitian ini bersifat kuantitatif dengan data primer menggunakan metode purposive sampling. Jumlah responden sebanyak 161 dengan kriteria generasi Y di Indonesia yang berumur 16 – 33 tahun dan pernah berbelanja di

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Septiane, Priscilia Dwi Ayu, and Bintoro Bagus Purmono. "THE INFLUENCE OF WEBSITE QUALITY AND PAY-LATER PAYMENT ON ONLINE IMPULSE BUYING WITH SHOPPING ENJOYMENT AS A MEDIATION VARIABLE (CASE ON GENERATION Z INDONESIAN SHOPEE CUSTOMERS)." JEMBA: Journal of Economics, Management, Business and Accounting 1, no. 3 (2023): 44–65. http://dx.doi.org/10.54783/jemba.v1i3.17.

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This research aims to analyze the influence of website quality and pay-later payment on online impulse buying with shopping enjoyment as a mediating variable (a case of Indonesian Shopee Generation Z customers). This form of research uses causality. Data collection uses primary data in questionnaires and interviews from Shopee customers belonging to Generation Z in Pontianak City. The sample uses convenience sampling. The sample in this research was 220 Generation Z Shopee customers in Pontianak City. The results of this research show that the Website Quality variable has a positive and signif

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Sari, Yulin Puspita, and Mega Mayasari. "Pengaruh Perceived of Risk, Enjoyment, Social Influence, Trust, Quality of Website, dan Online Advertisment Terhadap Perilaku Belanja Online Mahasiswa." Journal of Applied Accounting and Taxation 7, no. 1 (2022): 35–42. http://dx.doi.org/10.30871/jaat.v7i1.3419.

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The study examines the effect of perceived risk, enjoyment, social influence, trust, quality of the website, and online advertisement on students' online shopping behavior. The research sample was 104 students majoring in Business Management at the Batam State Polytechnic. The sampling technique used was purposive sampling. This research method is quantitative. Data collection techniques using a survey with a questionnaire. Analysis of research data using multiple regression. The results of this study indicate that enjoyment and trust factors significantly affect students' online shopping beha

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Amallia, Alifa Roja, and Syaefulloh Syaefulloh. "Pengaruh Fitur Live Shopee dan Product Browsing terhadap Online Impulsif Buying melalui Shopping Enjoyment pada Produk Fashion (Studi Empiris pada Mahasiswa Pelanggan E-Commerce Shopee di Kota Pekanbaru)." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 17, no. 6 (2023): 3809. http://dx.doi.org/10.35931/aq.v17i6.2815.

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Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh <em>fitur live shopee </em>dan <em>product browsing </em>terhadap <em>online impulsif buying </em>melalui<em> shopping enjoyment </em>pada produk <em>fashion</em> di <em>e-commerce shopee</em>. Penelitian ini terdiri dari dua variabel independen yaitu <em>fitur live shopee </em>dan <em>product browsing </em>dan satu variabel dependen yaitu <em>online impulsif buying </em>serta <em>shopping enjoyment </em>sebaga

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Gao, Jennifer H. "Analyzing Online Customer Satisfaction." International Journal of Risk and Contingency Management 8, no. 1 (2019): 1–12. http://dx.doi.org/10.4018/ijrcm.2019010101.

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Online shopping is becoming more and more popular in China. This study investigates factors that might influence customer satisfaction towards online shopping. A theoretical framework was established to explain causal relationships between perceived benefits, perceived risks, trust in online shopping and customer satisfaction. Data was collected from 402 respondents who had experience in online shopping in mainland China. Correlations and regression analyses were done to reveal that three factors of perceived benefits (i.e., shopping convenience, product selection, and hedonic enjoyment), prod

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Al-Maghrabi, Talal, and Charles Dennis. "The Factors Driving Continuance Online Shopping in Saudi Arabia." International Journal of Customer Relationship Marketing and Management 1, no. 2 (2010): 11–34. http://dx.doi.org/10.4018/jcrmm.2010040102.

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This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online shopping intentions in Saudi Arabia. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Women in the eastern, western, and central region groups are equivalent. The structural weights are also largely equivalent, but the regression path from perceived usefulness to enjoyment is not invariant between female shoppers in the eastern and western regions or in th

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Nirmala, Ratih Puspa, and Ike Janita Dewi. "The Effects of Shopping Orientations, Consumer Innovativeness, Purchase Experience, and Gender on Intention to Shop for Fashion Products Online." Gadjah Mada International Journal of Business 13, no. 1 (2011): 65. http://dx.doi.org/10.22146/gamaijb.5495.

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Nowadays, many fashion retailers or marketers use the power of internet to promote and sell their products. This research examines the effects of consumers’ shopping orientations (brand/fashion consciousness, shopping enjoyment, price consciousness, convenience/time consciousness, shopping confidence, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender on consumers’ intention to shop for fashion products online. Data were collected through online surveys from the population of internet users in Indonesia, aged between 15 and 30 years

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Vionita, Felicia, and Roger Alexsander Siburian. "Online Grocery Shopping Intentions: A Comparative Study between Gen Millenials and Gen Z in Indonesia." Jurnal Indonesia Sosial Teknologi 5, no. 11 (2024): 4864–74. https://doi.org/10.59141/jist.v5i11.7056.

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This study focuses on behavioral intentions in buying groceries Online. This research also aims to compare the factors influencing Gen Millennial and Gen Z consumers. This research applies the Technology Acceptance Model (TAM). The hypotheses used are perceived usefulness, perceived ease of use, and perceived enjoyment of online grocery shopping. This research uses a survey to collect data from 199 respondents, 98 are millennials and 101 are Gen Z in Indonesia. The results showed that perceived usefulness and perceived enjoyment have a significant effect on online grocery shopping intentions i

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Herlina, Leni. "The Effect of Tiktok Live Streaming Shopping and Perceived Enjoyment Toward Online Impulsive Buying Behavior with The Moderating Variable of Trust." International Journal of Business Studies 7, no. 3 (2023): 182–95. http://dx.doi.org/10.32924/ijbs.v7i3.293.

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This research studied the effect of social-media influencers, product price, and purchase convenience toward perceived enjoyment to online impulsive buying behavior with the moderating variable of trust on Tiktok live shopping consumers in Indonesia. This research used a quantitative design by developing an online questionnaire to collect data through purposive sampling with the criteria: 1). Age of 17 - 58 years old, 2). Reside in the Jabodetabek area, 3). Use Tiktok in their daily life, 4) Happened to join Tiktok live streaming shopping, and 5). Buy the product during that live streaming. Th

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Yulifan Senja, Fina Melia. "Pengaruh Pembelian Online Di Shopee Terhadap Perubahan Gaya Hidup Konsumtif Perempuan." Economie: Jurnal Ilmu Ekonomi 4, no. 2 (2023): 148. http://dx.doi.org/10.30742/economie.v4i2.2955.

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Online shopping is a phenomenon that has become a way of life for people. The convenience and comfort felt by consumers and the experience created by online shopping has made this phenomenon increasingly developed in society. This has led to an increase in consumptive behavior that does not discriminate between groups, so that students who don't have a job can also be ensnared, where on the other hand the developments and innovations that are unceasingly increasingly support this phenomenon, such as the increasingly widespread marketplace for online shopping, one of the only Shopee that create

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Wijaya, Lianna, Jesslyn Valerie, Kin Meng Cheng, and Ridho Bramulya Ikhsan. "Antecedents of Adoption Augmented Reality on Online Shopping Application Purchase Intention." International Journal of Electronic Commerce Studies 15, no. 2 (2024): 103–20. http://dx.doi.org/10.7903/ijecs.2310.

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Recent years have seen an increase in online purchasing, particularly during the global pandemic lockdown. This study aims to gain a deeper understanding of the factors influencing the adoption of augmented reality in online purchasing applications and its effect on purchase intent. Specifically, we investigate the influence of virtual presence, devices, and enjoyment on the purchase intentions of consumers. In total, 103 respondents who made purchases on the e-commerce and resided in Jakarta have completed the survey. The data was subsequently analyzed using Structural Equation Modeling - Sma

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Budiharseno, Rianmahardhika Sahid, Narariya Dita Handani, and Seo Joo Hwan. "Impact of utilitarian value and hedonic value on purchase in online store in Indonesia." Research, Society and Development 9, no. 10 (2020): e1159108305. http://dx.doi.org/10.33448/rsd-v9i10.8305.

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Nowadays, Indonesia shopping patterns have significantly changed. E-commerce continues to grow rapidly as online shopping has become increasingly attractive. Online shopping saves time and offers convenience. This study was conducted in order to assess the impact of utilitarian and hedonic values on purchasing from online stores in Indonesia. The focus of the assessment was on five dimensions of hedonism and utilitarianism, which are: usefulness, enjoyment, ease of use, trustworthiness, and distribution channel (settlement). A total of 484 respondents were randomly asked to be participants. A

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Kaur, Mandeep. "Shopping Orientations towards Online Purchase Intention in the Online Apparel Purchase Environment." International Journal of Advance Research and Innovation 6, no. 2 (2018): 123–33. http://dx.doi.org/10.51976/ijari.621816.

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Online apparel shopping is growing at a very fast pace in spite of the fact that online apparel shoppers face problems in online apparel shopping such as colour, size, quality etc. So it is vital to explore the factors affecting customer’s online apparel purchase intention. The objective of this study is to find the impact of shopping orientations on customer’s online apparel purchase intention and to find the construct which has strongest impact on customer’s online apparel purchase intention. It is found that impulse purchase orientation, quality orientation, brand orientation and convenienc

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Ardana, Firda Novia, and Yessy Artanti. "KEPUTUSAN PEMBELIAN PRODUK FASHION PADA E-COMMERCE: PENGARUH FASHION CONSCIOUSNESS, SHOPPING ENJOYMENT, NILAI KONSUMEN." Jurnal Pendidikan Ekonomi (JURKAMI) 7, no. 1 (2022): 123–37. http://dx.doi.org/10.31932/jpe.v7i1.1549.

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The Covid-19 pandemic has changed consumer behaviour from shopping in person to shopping online. During the pandemic, fashion products are in great demand when shopping online, even if only at home, people still need to appear in an attractive style to keep up with the latest trends. In this case, the researcher examines the effect of fashion consciousness, shopping enjoyment, consumer value on online purchasing decisions in e-commerce fashion. The sample used in this study is 200 with a non-probability sampling technique and included in the type of conclusive research. In this study, the data

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Khusaini, Khusaini, Heni Cahya Ramdani, and Riski Ambarumanti. "The Influence of Shopping and Gender Differences on Online Shopping." Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) 7, no. 1 (2019): 22–30. http://dx.doi.org/10.21009/jpeb.007.1.3.

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This study aims to analyze the influence of shopping and gender orientation on online shopping, and analyze the differences in shopping orientation and online shopping between men and women. The sample in this study were 151 UNIS Tangerang students. The analysis method uses multiple linear regression test. Furthermore, this study also uses independent sample T test to analyze differences in shopping orientation and online shopping for male and female students. In shopping orientation, use shopping enjoyment indicators, fashion / conscious, price conscious, shopping confidence, time conscious,

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Frita, Ayu, Widhy Tri Astuti, and Heru Tri Sutiono. "The Role of Perceived Enjoyment as a Mediating Influence of Perceived Usefulness and Perceived Ease of Use on Online Shopping Intention (Survey on prospective buyers through E-commerce Shopee in DIY)opping Intention (Survey on prospective buyers through E-commerce Shopee in DIY)." Primanomics : Jurnal Ekonomi & Bisnis 22, no. 3 (2024): 159–73. http://dx.doi.org/10.31253/pe.v22i3.3164.

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This research uses explanatory with survey method. The purpose of this study is to test the hypothesis. This study examines the role of perceived enjoyment as a mediating influence of perceived usefulness and perceived ease of use on online shopping intention (Survey of prospective buyers through E-commerce Shopee in DIY). The population in this study are all prospective buyers who have the intention of buying products online through Shopee e-commerce in the Yogyakarta area. The sample in this study used non-probability purposive sampling. The number of samples used in this study were 140 resp

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Intan Destyanawati and Soepatini. "INFLUENCE OF CONSUMER CHARACTERISTICS AND SITUATIONAL FACTORS ON ONLINE IMPULSIVE BUYING OF FASHION PRODUCTS." Journal of Management and Islamic Finance 3, no. 1 (2023): 92–107. http://dx.doi.org/10.22515/jmif.v3i1.6644.

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This study aims to analyze the influence of consumer characteristics (impulse buying tendencies, shopping enjoyment tendencies, and consumer moods) and situational factors (individual situation, website quality, motivational activity by retailers, and product attributes) on online impulsive purchases of fashion products in the past pandemic. The population in this study were people who live in Surakarta and Solo Residency with a sample of 100 respondents. The data collection method used a questionnaire, and was processed using the Partial Last Square (PLS). Data analysis used in this study inc

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Asyifa, Lia Siti, and Agus Rahayu. "KENYAMANAN DAN KEPERCAYAAN KONSUMEN BLIBLI.COM BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN ONLINE." Journal of Business Management Education (JBME) 2, no. 2 (2019): 49–56. http://dx.doi.org/10.17509/jbme.v4i1.5980.

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Purpose - The purpose of this paper was to be found out the influence of shopping enjoyment and consumer trust towards online purchase decision on member of Fan page Facebook Blibli.comDesign/methodology/approach – This type of research used are descriptive, verifikatif. The method used was explanatory survey with simple random sampling techniques and sample number of 165 respondents. Data analysis technique used is a path with equal tools computer software SPSS 22.Findings – shopping enjoyment and consumer trust has influenced on purchase decisions online simultaneously and partially.Original

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Dr. S. Vijaya Kumari, Dr. B. Sasikala. "A Study On End User Trends In Online Shopping With Special Reference To Chennai." Tuijin Jishu/Journal of Propulsion Technology 44, no. 4 (2023): 5763–72. http://dx.doi.org/10.52783/tjjpt.v44.i4.1980.

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One of the most significant changes in online shopping behavior is the rise of mobile shopping. Online shopping has grown significantly in recent years, particularly during the COVID-19 pandemic. Studies have examined the behavior of consumers in various dimensions to understand their perceptions of online shopping behavior. The study found that perceived benefits, ease of use, enjoyment, and social influence have a positive impact on consumers' intention to buy online. However, gender and payment mode did not have a significant moderating role in the study. The research method followed is des

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Purnama, Gerry, and Widjojo Suprapto. "SHOPPING ENJOYMENT, IN-STORE BROWSING AND IMPULSE BUYING ON SPORT SHOES AMONG THE GENERATION Y." Jurnal Manajemen Pemasaran 16, no. 2 (2022): 140–47. http://dx.doi.org/10.9744/pemasaran.16.2.140-147.

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For almost two years, the restrictions imposed by the government of Indonesia to control the spread of Covid-19 pandemic have changed the way consumers shopping their necessities from conventional shops to online stores. Supported with good information communication technology infrastructures and vast network of logistic distribution, customers find conveniences while shopping online, thus, e-commerce rules over the conventional businesses. As the pandemic was under control, conventional businesses resume their activities, including the opening of malls and other public places by the fourth qu

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Hartanto, Adrian, and Rodhiah Rodhiah. "The Impact of Perceived Digital Celebrities on Live-Stream Shopping Intention of Shopee Live Users in Jakarta." International Journal of Social Science Research and Review 7, no. 4 (2024): 1–11. http://dx.doi.org/10.47814/ijssrr.v7i4.2055.

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In the age of digital advancement, shopping activities have changed, one of which is live streaming. Consumers do not need to come to the store to see a product in person, but are represented by a streamer. Through the streamer, the buyer gets a picture of a product before deciding to buy. This study aims to analyze the effect of perceived digital celebrity on live stream shopping intention with the mediation of perceived enjoyment and perceived utility. The sample selection method in this study uses non-probability sampling using purposive sampling technique. The sample size in this study was

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Huang, Shihui, and Feng Zhou. "The Effects of Photo Decoration Cues on Online Consumers’ Affective Responses." BCP Business & Management 25 (August 30, 2022): 763–75. http://dx.doi.org/10.54691/bcpbm.v25i.1906.

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This study refines three decoration cues from the photos in the online grocery store which enable consumer to experience grocery with affective responses. Three cues on consumers’ affective perception, attitudes as well as behavioral intention were examined in a laboratory experiment. The experiment results show that (1) both reflective surface and complementary goods layout lead to visual appeal and shopping enjoyment; (2) contrast color usage positively impacts on visual appeal while does not significantly affect shopping enjoyment; (3) consumers’ affective responses positively impact attitu

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Salama, Ramiz, and Ibrahim Anam. "Developing a mobile application to facilitate online shopping." Global Journal of Information Technology: Emerging Technologies 12, no. 2 (2022): 77–88. http://dx.doi.org/10.18844/gjit.v12i2.7512.

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Shopping is a popular pastime for many individuals and the same is true with online buying. However, when it comes to online shopping, people are often restricted since most online shopping websites and apps lack certain features that facilitate the process. The goal of this initiative is to develop a web-based user-friendly interface for online consumers with system simplicity that would increase consumers' enjoyment of shopping. This online shopping web application is to address this problem by enabling users to experiment with the search tool, create various combinatorial search criteria to

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Chan, Xin Yi, Muhammad Khalilur Rahman, Abdullah Al Mamun, Anas A. Salameh, Wan Mohd Hirwani Wan Hussain, and Syed Shah Alam. "Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia." SAGE Open 12, no. 2 (2022): 215824402210950. http://dx.doi.org/10.1177/21582440221095012.

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This study examined the effect of ubiquitous connectivity, service quality, system quality, perceived usefulness, perceived ease of use, and perceived enjoyment on the intention and adoption of mobile shopping among consumers in Malaysia. A total of 316 respondents were collected from consumers in Malaysia using the online platform. The findings revealed that ubiquitous connectivity, perceived usefulness, perceived ease of use, and perceived enjoyment had a significant positive effect on the behavioral intention to adopt mobile shopping whereas service quality and system quality contributed in

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Chan, Xin Yi, Muhammad Khalilur Rahman, Abdullah Al Mamun, Anas A. Salameh, Wan Mohd Hirwani Wan Hussain, and Syed Shah Alam. "Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia." SAGE Open 12, no. 2 (2022): 215824402210950. http://dx.doi.org/10.1177/21582440221095012.

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This study examined the effect of ubiquitous connectivity, service quality, system quality, perceived usefulness, perceived ease of use, and perceived enjoyment on the intention and adoption of mobile shopping among consumers in Malaysia. A total of 316 respondents were collected from consumers in Malaysia using the online platform. The findings revealed that ubiquitous connectivity, perceived usefulness, perceived ease of use, and perceived enjoyment had a significant positive effect on the behavioral intention to adopt mobile shopping whereas service quality and system quality contributed in

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Yaoyuneyong, Gallayanee Starwind, Wesley A. Pollitte, Jamye K. Foster, and Leisa R. Flynn. "Virtual dressing room media, buying intention and mediation." Journal of Research in Interactive Marketing 12, no. 1 (2018): 125–44. http://dx.doi.org/10.1108/jrim-06-2017-0042.

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Purpose This paper aims to test the relationships between shopping enjoyment, economic motivation, apparel shopping self-confidence, perceived informativeness, perceived irritation and buying intention, using Uses and Gratification (U&G) theory, in a mediated model using virtual dressing room (VDR) media. Design/methodology/approach The proposed mediation model is tested using the PROCESS (Version 3.0) macro for SPSS with bootstrapping. Findings Results indicate that shopping enjoyment, economic motivation and apparel shopping self-confidence have no direct relationship with buying intenti

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Lee, Chi-Hsun, and Jyh Jeng Wu. "Consumer online flow experience." Industrial Management & Data Systems 117, no. 10 (2017): 2452–67. http://dx.doi.org/10.1108/imds-11-2016-0500.

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Purpose The purpose of this paper is to investigate the consumer experience of flow in an online consumer shopping environment and use online consumer participants to examine how consumer pursuit of shopping value links in turn affects their satisfaction and unplanned purchase behavior. Design/methodology/approach The research model was tested using the data collected from 363 valid questionnaires. Structural equation modeling was employed to verify and validate the research model. Findings The results of this study show that perceived control of flow and concentration will positively affect c

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Mhd Yusak, Nurul Aqilah, Zalena Mohd, and Nik Farzana NurBalqis Yusran. "An Empirical Study of Online Impulsive Buying Behavior." Environment-Behaviour Proceedings Journal 7, SI8 (2022): 27–32. http://dx.doi.org/10.21834/ebpj.v7isi8.3912.

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Using the SOR model, this study examines the effect of Online Review, Shopping Enjoyment, Impulse Buying Tendency, and Perceived Acquisition Value on online impulsive buying behaviour among the millennial generation. Data was collected through online questionnaires using the convenience sample method. After data filtering, 256 replies were used in this study. The findings have shown that shopping enjoyment and impulsive buying tendency play an important role to influence online impulsive buying behaviours. These insights can be used by online retailers, online marketers, and online purchasing

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Kurniawan, Nanang F., Eko Madiasto, and Primidya KM Soesilo. "The Influence Of The Website's Atmosphere On Online Consumer Behavior And Its Relationship To Flow: Case Study Of Online Travel In Indonesia." Jurnal Ilmiah Manajemen dan Bisnis 8, no. 1 (2022): 16. http://dx.doi.org/10.22441/jimb.v8i1.14233.

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In this decade, studies of website atmospherics and flow experiences have received much attention from researchers and are very broad. At present, there are still few fields of study that study the relationship between the atmosphere website and a flow experience. In this study aims to examine the factors that have an impact on website atmospherics and flow experiences that can affect consumer behavior (Enjoyment shopping, Intimacy, and Intention) in the use of online travel services websites in Indonesia. In the development of this study, using the stimulus-organism-response (S-O-R) framework

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Al-maghrabi, T., C. Dennis, S. Vaux Halliday, and A. BinAli. "Determinants of Customer Continuance Intention of Online Shopping." International Journal of Business Science and Applied Management 6, no. 1 (2011): 41–66. http://dx.doi.org/10.69864/ijbsam.6-1.66.

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The purpose of this study is to clarify theory and identify factors that could explain the level of continuance intention of e-shopping. A revised technology acceptance model integrates expectation confirmation theory and investigates effects of age differences. An online survey of internet shoppers in Saudi Arabia. Structural equation modelling and invariance analysis confirm model fit. The findings confirm that perceived usefulness, enjoyment and social pressure are determinants of e-shopping continuance. The structural weights are mostly equivalent between young and old but the regression p

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Purwanto, Edi, and Sania Eka Yanti. "From pleasure to purchase: Exploring urban consumers' impulsive buying behavior." Journal of Management and Digital Business 4, no. 2 (2024): 187–203. http://dx.doi.org/10.53088/jmdb.v4i2.917.

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The study investigates the factors influencing impulsive buying among urban consumers using Shopee Live Streaming in Indonesia. Considering the rapid increase in internet users and online shopping in Indonesia, this research explores how shopping enjoyment and parasocial relationships contribute to impulsive purchases, with the urge to buy acting as a mediator. Employing a quantitative research design, data were collected from 100 respondents via a structured questionnaire and analyzed with Structural Equation Modeling (SEM) utilizing SmartPLS software. The findings reveal that shopping enjoym

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Coverdale, Tonjia S., and Anthony D. Wilbon. "The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers." International Journal of E-Adoption 5, no. 1 (2013): 17–36. http://dx.doi.org/10.4018/jea.2013010102.

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The objective of this study is to propose and test the Social Identity Approach to Website Design research model, which considers the role of Social Identity in the development of e-Loyalty. Using an online survey instrument comprised of existing Information Systems and Social Identity measures, data were collected from 322 women online shoppers who were members of the salient ingroup. The results of this study indicate that, in women online shoppers, the perception of social presence in an online retail store positively influences their enjoyment of the online shopping experience. The results

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Al-maghrabi, T., and C. Dennis. "Driving online shopping: Spending and behavioral differences among women in Saudi Arabia." International Journal of Business Science and Applied Management 5, no. 1 (2010): 30–47. http://dx.doi.org/10.69864/ijbsam.5-1.49.

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This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived enjoyment, usefulness, and subjective norms are determinants of online shopping continuance in Saudi Arabia. High and low online spenders among women in Saudi Arabia are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived site quality t

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Tonapa, Marilyn, and Kurniawati Kurniawati. "Pengaruh Dimensi Experience Economy terhadap Augmented Reality Advertising Satisfaction dan Dimensi Behavioral Intention." Benefit: Jurnal Manajemen dan Bisnis 6, no. 2 (2022): 128–50. http://dx.doi.org/10.23917/benefit.v6i2.15423.

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The purpose of this study was to analyze the effect of the Experience Economy dimension on Augmented Reality Advertising Satisfaction and Behavioral Intention Dimensions in online stores. This study uses primary data, the respondents in this study are people who have shopped online and have used the Augmented Reality feature. For the sample in this study using non-probability sampling technique with purposive sampling technique so that the sample used is as many as 230 respondents. Furthermore, the analytical tool used in this study is structural equation modeling (SEM) using the AMOS program.

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Kim, Jihyun, Ann Marie Fiore, and Hyun-Hwa Lee. "Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer." Journal of Retailing and Consumer Services 14, no. 2 (2007): 95–107. http://dx.doi.org/10.1016/j.jretconser.2006.05.001.

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Frans Sudirjo, Luckhy Natalia Anastasye Lotte, I Nyoman Tri Sutaguna, Andriya Risdwiyanto, and Muhammad Yusuf. "THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE." Profit: Jurnal Manajemen, Bisnis dan Akuntansi 2, no. 2 (2023): 110–26. http://dx.doi.org/10.58192/profit.v2i2.735.

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The study aims to investigate the impact of generation Z consumer behavior on site qualities, privacy security, online shopping services, and shopping enjoyment, as well as mediating shopping pleasure on online impulse purchases. The rapid expansion of e-commerce, along with the buying habits of Generation Z, leads to unexpected or impulse purchases. This study is quantitative, with primary data collected through a purposive sampling method. The number of respondents who met the criterion of generation Z in West Java, aged 18-35 years, and had shopped on the West Java Shoppe website was 159. T

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VARSHNEY, SAHIL. "STUDY OF EMPLOYEE SATISFACTION AT PAYTM / ONE 97." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32668.

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The growing use of Internet in India provides a developing prospect for online shopping. If E-marketers know the factors affecting online Indian behavior, and the relationships between these factors and the type of online buyers, and then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This project is a part of study, and focuses on factors which online Indian buyers keep in mind while shopping online. This research found that information, perceived usefulness; ease of use; perceived enjoyment and s

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MITTAL, TANYA. "STUDY OF EMPLOYEE SATISFACTION AT PAYTM / ONE 97 MASTER OF BUSINESS ADMINISTRATION." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32670.

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The growing use of Internet in India provides a developing prospect for online shopping. If E-marketers know the factors affecting online Indian behavior, and the relationships between these factors and the type of online buyers, and then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This project is a part of study, and focuses on factors which online Indian buyers keep in mind while shopping online. This research found that information, perceived usefulness; ease of use; perceived enjoyment and s

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Parilla, Eric S., and Marc Edward M. Abadilla. "Perceived Risk and Mobile Shopping Motivations in Ilocos Norte Philippines." International Journal of Entrepreneurship, Business and Creative Economy 2, no. 2 (2022): 16–25. http://dx.doi.org/10.31098/ijebce.v2i2.922.

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This study aims to determine the effect of perceived risk on mobile shopping motivations. It proposes how product risks and service risks affect mobile shopping motivations. It used a descriptive-correlation research design, and the respondents are Ilocos residents who used their mobile phones for shopping. Convenience sampling was used, and the research approach is quantitative. It used frequencies, weighted mean, and Pearson r to analyze the data. The study has implications for marketing management, such as for online shop owners and advertisers who intend to measure how to promote products

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Gaire, Bivek, and Sanjeev Maharjan. "Analyzing the Adoption of Online Shopping Using Extended Technology Acceptance Model: An Empirical Study on Five Districts of Nepal." International Journal of Engineering and Management Research 13, no. 1 (2023): 144–60. http://dx.doi.org/10.31033/ijemr.13.1.19.

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Recently, in Nepal, penetration of the internet has increased making every internet user a potential buyer of growing online shopping trend but the question arises of what motivates the consumer to buy online and how it has been adopted currently. This research aims to analyze the perception of Nepalese consumers toward online shopping with Extended Technology Acceptance Model (TAM2) as framework for examining various factors that influence shopping online. Responses of 460 participants were recorded for this study. A quantitative research approach was used and the collected data were analyzed

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Krasonikolakis, Ioannis, Adam Vrechopoulos, Athanasia Pouloudi, and Sergios Dimitriadis. "Store layout effects on consumer behavior in 3D online stores." European Journal of Marketing 52, no. 5/6 (2018): 1223–56. http://dx.doi.org/10.1108/ejm-03-2015-0183.

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PurposePositioned in the e-retailing field, this study aims to investigate the effect of the retail store’s atmosphere on consumer behavior in 3D online shopping environments, focusing on store layout as a critical influential factor.Design/methodology/approachThe research uses a mixed research method approach that includes two complementary studies. First, a three-round Delphi study with domain experts is used to develop a store layout classification scheme (Study 1), resulting in five distinct types of store layout. Subsequently, 3D online retail stores that use the five layouts are designed

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Jo, Hyeon, Sangsun Park, and Yoon-Soo Bae. "Factors Influencing the Reuse Intention of Online Shopping Mall : Focusing on Shopping Enjoyment and Concentration." Journal of the Korea society of IT services 12, no. 1 (2013): 201–13. http://dx.doi.org/10.9716/kits.2013.12.1.201.

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Tahir, Muhammad. "A STUDY OF FACTORS AFFECTING CUSTOMERS PURCHASE INTENTION FOR ONLINE SHOPPING OF FASHION PRODUCTS AMONG OMANI CUSTOMERS." International Journal of Management & Entrepreneurship Research 3, no. 7 (2021): 266–76. http://dx.doi.org/10.51594/ijmer.v3i7.247.

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Online fashion retailers in Oman are facing challenges such as high competition from traditional retailers and moderate customer interest in making online purchase. The present study investigated this issue with the aim to identify and test the factors which can influence customer online purchase intention. Based on customer-oriented and technology-oriented perspectives, we tested the influence of four factors namely trust, perceived risk, shopping enjoyment, and web-site design quality on customer’s online purchase intention. We utilized quantitative approach and convenience based non-random

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Kamis, Fatin Farhana, and Shah Iskandar Fahmie Ramlee. "PERCEIVED ENJOYMENT IN ONLINE SHOPPING VIA SOCIAL MEDIA AMONG GENERATION-Y." International Journal of Entrepreneurship and Management Practices 4, no. 13 (2021): 34–40. http://dx.doi.org/10.35631/ijemp.413003.

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Social media has evolved as technology has shifted. Moreover, it has made it easier for users when it is updated to the application and can be used on smartphones. Enjoyment is the key to social media surfing and relieving stressful daily affairs. This paper examines the perceived happiness, and online purchase behaviours of Generation Y. Generation Y is the largest segment in the Malaysian population and also known as the largest internet user. This study aims to investigate the factor of online purchases among generation y through social media. This study also more focuses on three categorie

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Masri, Ni Wayan, Athapol Ruangkanjanases, and Shih-Chih Chen. "The Effects of Product Monetary Value, Product Evaluation Cost, and Customer Enjoyment on Customer Intention to Purchase and Reuse Vendors: Institutional Trust-Based Mechanisms." Sustainability 13, no. 1 (2020): 172. http://dx.doi.org/10.3390/su13010172.

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This study develops a model based on perceived effectiveness of e-commerce institutional mechanisms (PEEIM) and trust-based mechanisms to explain how PEEIM, product monetary value (MV), product evaluation cost (PEC), and enjoyment influence trust online vendor (TV) and how they affect purchase intention (IP) and reuse intention (IR) in e-shopping. The study is based on a survey of 293 online shoppers in Taiwan. Results show that monetary value, product evaluation cost, and customer enjoyment have a positive relationship with trust in online vendors, and a positive indirect and significant rela

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Momani, Alaa M., Wael M. Yafooz, and Mamoun M. Jamous. "The Influence of Enjoyment Factor Toward the Acceptance of Social Commerce." International Journal of E-Business Research 14, no. 2 (2018): 76–86. http://dx.doi.org/10.4018/ijebr.2018040105.

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Social commerce is a new extension of electronic commerce that involves using social media in the online shopping process. Although the adoption of social technologies was studied in several researches, it is still needed to investigate the specific characteristics of social commerce and the affecting factors on its acceptance. This article verifies the influence of the enjoyment factor on the adoption of social commerce through applying a questionnaire sample allocated to 282 Jordanian social media users from those who are interested in online shopping. The research model is developed to vali

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