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Prashar, Sanjeev, T. Sai Vijay, and Chandan Parsad. "Antecedents to Online Shopping." International Journal of E-Business Research 11, no. 1 (January 2015): 35–55. http://dx.doi.org/10.4018/ijebr.2015010103.
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The increased use of smartphones and tablets, along with advanced security features being offered by the online retailers are adding strength to e-commerce industry. Growing at an astonishing rate at 85%, as against 65% growth of regular shopping over the previous year, internet retailing in India touched US $10.672 billion in 2013, making it one of the most anticipated destinations for national and multinational online retailers. Several web portals are looking to capture a share of this huge market. This study gains importance as Indian arms of multinational online selling companies like Amazon and eBay are fighting various home-grown players like Snapdeal, Flipkart and many more. The objective of this paper is to identify and rank the factors that influence the selection of web portal among online shoppers in India. Exploratory study was conducted to identify various precursors of web site selection for online shopping. Twenty-four variables identified from this study were used to create a structured questionnaire. This questionnaire was then administered among 203 shoppers in India using convenience sampling. To determine the factors that influence the selection of web portals. Principal Component Analysis with Varimax Rotation was used. The study condensed the comprehensive set of twenty-four variables into six factors that have a direct influence on consumers' choice of online buying website. These were transaction security, augmented benefits, user experience, cognitive stimuli, personalized assurance and web atmospherics. This is against the general perception that shoppers prefer the web portals with best user experience and attractive web atmospherics. The online buying population of the world's third largest economy selects the portals based on the primary motive of security in a transaction. Adding to the existing knowledge on shoppers' selection of online buying portals, the study reveals the prevalence of a multitude of antecedent factors and distinct patterns with respect to constituents of these factors. Findings of this research may be used as guidelines for the development of multi-dimensional strategic framework by online retailing firms.
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Son, Mi Young. "An investigation into the Online Sales Channels of Small Business Fashion Retailers on Portal Shopping and Fashion Shopping Malls." Family and Environment Research 59, no. 4 (November 22, 2021): 449–63. http://dx.doi.org/10.6115/fer.2021.032.
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The aim of this study was to analyze the perceptions and entering status of small business online fashion retailers on portal shopping and fashion shopping malls. Case studies were conducted on a total of 10 research samples. The results were as follows: first, regarding the strategic factors of online fashion stores, ‘price competitiveness’ is important, especially in portal shopping and low-cost brands; ‘product assortment’ is important but not essential in all platforms; and ‘differentiation’ is important to continuously secure loyal customers in fashion shopping malls. Customer satisfaction leads to customer loyalty, and customer loyalty affects the sales conversion rate and brand growth of online sales channels. Factors that promoted sales activities in online sales channels were exposure, advertisements, SNS, events, special exhibitions, and events. Hindrance factors were low price competition, overheated competition, and the MD of sales channels. Second, the research samples used multiple online sales channels, including portal shopping malls and fashion shopping malls, in addition to their own malls. The selection factors were platform reputation and commission, branding, and customer inflow through exposure. Portal shopping malls were perceived as providing easy access, advertising/customer communication, exposure/search, price competitiveness, scalability, and intense competition, whereas fashion shopping malls were perceived as providing a brand image and concept, brand promotion, high commissions, difficult entry, and low profits. The factors for success in portal shopping malls were exposure/search, price competitiveness, and brand recognition, whereas the factors for success in fashion shopping malls were differentiation, brand, exposure/advertisement, product assortment, and MD.
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Vaidya, Rashesh. "Online Shopping in Nepal: Preferences and Problems." Journal of Nepalese Business Studies 12, no. 1 (December 31, 2019): 71–86. http://dx.doi.org/10.3126/jnbs.v12i1.28184.
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The popularity of online shopping among Nepalese customers has increased with the cost-reduction of technology-based goods, the cost of internet services, and easy access to the internet. At the same time, the convenient modes of payments, and user-friendly, as well as, interactive shopping apps are further paving a pathway to unprecedented growth in the online shopping companies. The online shopping companies in Nepal have been seen following the Business to Consumer (B2C), Customer to Customer (C2C), or the ‘Facebook Store’ business model. The paper has taken 300 respondents, as a sample, who have at least twice shopping experiences, from a single online shopping company. The multiple-choice question, and open-end questions related to the preference, and problems faced were asked while going for online shopping in Nepal. In context to Nepal, time-saving, offers, easy ordering system and information available at the online shopping portal, were the main reasons for the shoppers, to prefer online shopping. The service quality provided by the online company, made the Nepalese customer, prefer online shopping. The quality of the product delivered to the customer was seen to be the major problem in Nepalese online shopping. The delivery of the wrong product was also seen one of the problems in online shopping in Nepal.
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Mathur, Dr Neeraj, and Dr Rashmi Mathur. "Impact of Online Marketing Practices on e- Business Models in India: Choice as a Determinant." International Journal for Research in Applied Science and Engineering Technology 10, no. 2 (February 28, 2022): 523–29. http://dx.doi.org/10.22214/ijraset.2022.40316.
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Abstract: Till today, Web portal Model is popular e- business model which is selling a wide range of products, with both depth and breadth of range. However, over recent years, consumers have become more discerning due to changing lifestyles, spending priorities and shopping patterns (Fisher, 1998). The focus of this research paper is to draw attention of marketers and shoppers towards the need to develop a hypothetical model named Global Super Store Model, is to change the consumer towards provision of providing a wide range of products with price comparison facility on a single portal along with a huge range of brand name suppliers. This research paper is also an attempt to find out the impact of online marketing practices on both existing Web Portal Model and our Global Super Store Model for choice as a determinant. Keywords: Choice, Global super store, Online Shopping, Web portal model, Online marketing practices, India.
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G. Bhongade, Bhagyashree, and Ashwini V.Z. "A Semi-supervised Approach for Opinion Mining using Online Product Review." International Journal of Engineering & Technology 7, no. 4.5 (September 22, 2018): 143. http://dx.doi.org/10.14419/ijet.v7i4.5.20031.
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The growth of the internet as a secure online shopping channel has developed since 1994. With the Increasing number of e-commerce portal, we are now heavily inclined to online shopping. One of the benefits of online shopping is the ability to read reviews about the product purchased. This paper presents a semi-supervised approach for opinion mining using online product reviews obtained from Amazon website. A semi-supervised model regards identifying opinion relation as an alignment process and gives more precision in comparison to unsupervised model. Opinion mining of online reviews is needed for first-hand assessments of product information and direct supervision of their purchase actions. Manufacturers can obtain immediate feedback and opportunities to improve the quality of their products in a timely fashion.
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Sabar, Wardihan. "Prospects of E-Commerce Innovation in Increasing Students Consumer Trust." Jurnal Pendidikan Ekonomi (JUPE) 10, no. 2 (May 2, 2022): 121–29. http://dx.doi.org/10.26740/jupe.v10n2.p121-129.
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Various innovations have been made to solve problems in increasing consumer confidence to shop safely on e-commerce portals. This study aims to determine the level of consumer confidence in the e-commerce innovation model, as well as to explore the academic point of view. The study used a descriptive approach. The number of respondents in this study was 61 respondents for Students consumers, and 3 explanations from the perspective of academics. The results of the study show various problems that are often experienced by consumers and make consumer confidence relatively low, including; the first is the issue of personal information security, and the second is the issue of conformity with consumer expectations. Consumers believe that buying and selling online increases their shopping effectiveness. In addition, consumers perceive that the presence of an e-commerce portal provides great benefits for the ease of finding goods and services that consumers need. The tendency of consumers to shop online in the future will continue to increase, but consumers have not fully demonstrated the belief that mainstream online buying and selling in the future is more desirable than shopping in shopping centers
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Chen, Yi-Fen, Chia-Wen Tsai, Pei-Chun Liao, and Wen-Yu Chen. "A Study on Consumer Intention in a Web Portal Game from the Perspective of Flow Experience." International Journal of Virtual Communities and Social Networking 4, no. 1 (January 2012): 1–18. http://dx.doi.org/10.4018/jvcsn.2012010101.
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Providing consumers with a positive and satisfying online shopping experience is the goal of the web operator. Therefore, in this paper, the authors use overhead construction to extend Csikszentmihalyi’s proposed flow theory (1975) to the computer intermediary environment and discuss the web portal game from the perspective of flow experience to identify possible causes and positive and negative results, as well as understand customer utility and hedonic motives in online shopping. In this research, the portal game is in play in the online consumer’s flow experience. This study also explores customer benefit and the effect on consumer behavior brought about by the identification of consumer preference and purchase intention. This study used an internet questionnaire survey to obtain 442 valid responses for data analysis. The results reveal that different Web site characteristics affect the flow experience and indirectly affect customer value; the results also indicate positive preferences and positive expense results. These results may serve as a reference for future Web site industry management policy and marketing strategy.
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Mohammed Nooruddin, Usman. "An Analysis of Attitude Towards Online Shopping in Pakistan Using the Technology Acceptance Model." Journal of Entrepreneurship, Management, and Innovation 3, no. 1 (January 15, 2021): 27–56. http://dx.doi.org/10.52633/jemi.v3i1.50.
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This empirical study aims to examine the factors that Online Shopping Users exhibit which can be used to help the online shopping platforms further work on their online presence in order to make sure that all potential users stay on their platforms and most of all, are content using their platforms. Personality, Web Experiences, Perceived Usefulness, Perceived Ease of Use, Attitude were used to determine how these factors affect Online Shoppers. A survey (Google Forms) was distributed via social media and social messengers which comprised of virtually infinite respondents. The results showed that most of our respondents are not akin to finding the perceived usability or perceived ease of use of online shopping irrespective they have a certain online leadership style, or are impulsive buyers, and are also not deterred even if they are satisfied with a website or are security conscious. But if they end up finding an online system useful and user-friendly, they will definitely intend to come back to the online portal again for future purchases. This research was conducted inside Pakistan comprising respondents distributed in different cities due to the questionnaire being circulated via online mediums. Future researchers can employ the same model to conduct the same research in another country. This study proposes a framework to quantitatively analyzing the link between different aspects of Personality and different aspects of Web Experiences with Perceived Usefulness and Perceived Ease of Use, and furthermore the Attitude of the respondents towards Online Shopping Platforms.
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Lee, Jung-Woo, Seung Cheon, Sung-Hoon Kim, and Jin-Ho Lim. "A study of Leakage Ratio for increasing performance of online keyword search advertising." Restaurant Business 118, no. 8 (August 31, 2019): 308–14. http://dx.doi.org/10.26643/rb.v118i8.7706.
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In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement.
Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.
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Prashar, Sanjeev, T. Sai Vijay, and Chandan Parsad. "Selecting a Web Portal for Online Shopping: A Conceptual Approach Using Interpretive Structural Modeling." East Asian Journal of Business Management 5, no. 4 (October 30, 2015): 37–46. http://dx.doi.org/10.13106/eajbm.2015.vol5.no4.37.
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Raj, Gokul, Neethu Susan Joy, Sithara V, Akhila Baiju, Thomas P Y, and Linda Sebastian. "KRAYA: Shop Management and Auto Services Portal." International Journal for Research in Applied Science and Engineering Technology 10, no. 6 (June 30, 2022): 312–18. http://dx.doi.org/10.22214/ijraset.2022.43673.
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Abstract: Online shopping and travel has influenced the way we live in today’s world. It has made life comfortable and easier. The growth of these have completely changed the shopping and travel scenario as the customer does not have to physically visita shop or wait for long to avail a travel service. This has affected the shops and travel options like auto rickshaws in rural areas. The over reliability of these services has reduced the sales and income of small scale shops and auto rickshaw drivers. The main objective of this web application is to highlight the services in rural areas and provide a platform for people to access these services easily. This web portal brings together shops and auto drivers in rural areas to showcase their products and improve their income. Here, the user can find information about various shops and their products and shopkeepers can add products and sell them. The feature of auto rickshaw availability provides information about auto rickshaws that are available for travel and we can access them according to our requirements. A chat bot feature is also provided for addressing queries and filtering abusive comments. The main emphasis lies in providing a user- friendly experience where the user gets the desired results specificto their needs. Index Terms: shop, auto service, rural areas, chatbot.
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Lee, Jung-Woo, Seung-Cheon Kim, Sung-Hoon Kim, and Jin-Ho Lim. "A study of Leakage Ratio for increasing performance of online keyword search advertising." Restaurant Business 118, no. 1 (January 29, 2019): 36–41. http://dx.doi.org/10.26643/rb.v118i1.7256.
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Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement.
Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.
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Prashar, Sanjeev, Sai Vijay Tata, Chandan Parsad, Abhishek Banerjee, Nikhil Sahakari, and Subham Chatterjee. "Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics." Journal of Global Information Management 27, no. 2 (April 2019): 24–38. http://dx.doi.org/10.4018/jgim.2019040102.
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This article describes how the exponential growth of e-commerce in India and the presence of many national and multinational e-retailers has set the trend for the major overhaul of the online industry. Most of the e-retailers have failed to differentiate themselves from the competitors. This has resulted in their failure to attract and retain the right set of consumers for their respective businesses. The present paper is aimed at identifying and developing the typology of online shoppers based on importance given by them to shopping values and web portal features. The data collected was analysed using factor, cluster and correspondence analyses. The article identifies four types of online shoppers – ‘Information Seekers,' ‘Utility Seekers,' ‘Value Seekers' and ‘Core Shoppers.' Each of these four segments display significant differences and this information can be strategically used by web retailers in targeting their markets effectively.
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CHING, KIEW CHEE, ZUHA ROSUFILA ABU HASAN, and NADIA ABU HASAN. "FACTORS INFLUENCING CONSUMERS IN USING SHOPEE FOR ONLINE PURCHASE INTENTION IN EAST COAST MALAYSIA." Universiti Malaysia Terengganu Journal of Undergraduate Research 3, no. 1 (January 31, 2021): 45–56. http://dx.doi.org/10.46754/umtjur.v3i1.191.
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Shopee online has become increasingly popular among consumers for purchasing purposes as compared to brick-and-mortar retail due to the benefits and enjoyment that come with it. However, Shopee has facing intense competitive challenges with other competitors in Malaysia. In addition, it is also difficult for Shopee to compete with major leader of online shopping portal although this platform offers the same function and usage as its contender. Hence, it is important to understand consumer perceptions on the benefit and intention of using Shopee. This study examines consumer perceived usefulness, perceived ease of use, perceived price, perceived convenience and perceived trust adapted from the Technology Acceptance Model (TAM). 208 respondents who have experience online purchasing in East Cost of Malaysia were invited to participate in this study using online survey. Data were analyzed using descriptive, correlation and multiple regression analyses. The findings show that perceived convenience and perceived trust have strong influence towards consumer intention to use Shopee as platform to do online purchase. It is suggested that this study will help practitioners to understand consumer online shopping perception and intention in order to induce visitation and usage of Shopee.
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Umaratkar, Prof Girish B., Pratik P. Chambhare, Dhiraj S. Fartade, Amrapali S. Gayakwad, Dipali P. Jumade, Nikita C. Nandeshwar, and Ranjeet P. Kalbande. "Online Shopping for Retail Sector for B2C Collaboration using Android Studio." International Journal for Research in Applied Science and Engineering Technology 10, no. 4 (April 30, 2022): 3126–29. http://dx.doi.org/10.22214/ijraset.2022.42038.
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A Online Shopping for Retail Sector for B2C Collaboration using Android Studio is an app which allows merchants in developing counters to advertise and sell their goods. This would permit rural communities to make their wares available to the rest of the world. The objective of this project is to create a portal which would allow product information to be updated securely using a mobile device and will allow users to buy form the merchant. The main concern is given to local store to expand their business and work. In the future the internet will become whole and soul to the business fields, each and every trade is going to be done through it so this app may be helpful to the business person in this running world. The project E-commerce for SME’s, is aimed to investigate the business potential of Internet for Small and Medium sized Enterprises (SME’s) mainly in the UK and identifying the benefits and problems brought by the new medium. The Internet is offering SMEs a number of new opportunities that are cost effective and reliable (to a certain extent), thereby for the first time, providing them with an opportunity to compete with their larger counterparts. This project discusses the problems that SME’s face while using or trying to use this technology. Problems, which are mainly cost, and skill based. Keywords: E-commerce, SMEs.
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SY, Supriyatin. "ANALYSIS OF FACTORS INFLUENCING TOKOPEDIA BRAND AWARENESS." Jurnal Multidisiplin Sahombu 2, no. 2 (February 8, 2023): 75–82. http://dx.doi.org/10.58471/jms.v2i2.1459.
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The world of business is going through a period of fast development. All human needs and desires are always evolving and growing, and as a result, businesses are under increasing pressure to be able to keep up with changes in cultural norms as well as advancements in information and communication technologies. One of these types of activities is shopping done online through mobile applications, specifically the e-commerce portal known as Tokopedia. This study aims to assess the simultaneous and partial empirical effects of advertisements, slogans, brand ambassadors, and electronic word of mouth on Tokopedia's brand awareness. This type of research is known as explanatory research, and its methodology is quantitative. In this study, the author used a survey as the method of investigation. According to the results of this study, there is no correlation between advertising and brand recognition. However, there is a substantial correlation between taglines and brand recognition, a significant correlation between brand ambassadors and brand recognition, and a significant effect between electronic word of mouth and brand recognition.
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Bakhtiar, Yohan, Abidatul Izzah, Toga Aldila Cinderatama, Benni Agung Nugroho, and Riswan Eko Wahyu Susanto. "Development of Web-Based Advertisement Media on Sahrul Home Car Care." Journal of Applied Business and Technology 4, no. 3 (August 6, 2023): 242–49. http://dx.doi.org/10.35145/jabt.v4i3.138.
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Amidst the ongoing Covid-19 pandemic, non-essential activities have shifted mainly to the safety of people's homes. This includes remote work (Work From Home) and shopping for basic needs online. However, service workers, particularly those in the service sector like Muhammad Sahrul, have faced significant challenges navigating the pandemic's impact. Sahrul, who owns an all-brand car repair shop, experienced a decline in customers visiting his workshop due to the outbreak. Recognizing the need for a fresh approach, Sahrul created "Sahrul Home Car Care," offering car repair services at customers' residences. To support this initiative, a team of researchers proposed technology-based solutions to improve his advertising strategy. The researchers developed a user-friendly digital portal, www.sahrulhomecarcare.com, showcasing Sahrul's services and implementing an appointment booking system. Additionally, they guided leveraging digital marketing channels to expand his outreach. Thanks to these digital innovations, Sahrul's business gained traction, attracting more customers and positive feedback. Embracing technology proved instrumental in overcoming the pandemic's challenges and ensuring the continued success of "Sahrul Home Car Care" in this ever-evolving digital era.
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Gąsiorowska-Mącznik, Edyta. "The impact of Covid-19 pandemic on consumer purchasing decisions." Scientific Papers of Silesian University of Technology. Organization and Management Series 2022, no. 162 (2022): 167–79. http://dx.doi.org/10.29119/1641-3466.2022.162.9.
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Purpose: The main objective of the survey is to identify changes in consumer behavior and the determinants that influenced purchasing decisions during the Covid–19 pandemic. Design/methodology/approach: An interview questionnaire was used in the survey. The survey was conducted through a random selection of a sample. The electronic survey was conducted in April 2021. The questionnaire was completed by 220 people. The media were the tools to reach the respondents social networking and the survey itself was made available on the facebook.com portal, on thematic groups associating consumers of various products. The research was of a pilot nature. This limited the sample size and scope of the research. Findings: The analysis of the survey results shows that the COVID–19 pandemic affected the purchasing behavior of 76% of women and 62% of men. Surveys have shown how shopping habits have changed during the coronavirus pandemic. The respondents said they started purchasing more products online and that the frequency of shopping decreased, but they purchased more products at one go. The respondents bought only essential products and spent a larger portion of their money on protective measures than before. For 24% of women and 38% of men the pandemic had no impact on their consumer behavior. Originality/value: The analysis of the literature leads to the conclusion that there is not much research on consumer behavior during the COVID–19 pandemic. The paper is addressed to representatives of the scientific world dealing with the topic of consumer behavior and all those interested in this issue. Keywords: consumer, COVID–19 pandemic, purchasing decisions. Category of the paper: Research paper.
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JuLee, Hyun. "A study on the layout design of the domestic portal site APPS." International Journal of Engineering & Technology 7, no. 3.3 (June 8, 2018): 115. http://dx.doi.org/10.14419/ijet.v7i2.33.13866.
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Background/Objectives: Even just a few years ago, we took care of a lot of things through PC, from writing simple documents to checking our email and doing online shopping. But many of these tasks are now done on smart phones.Methods/Statistical analysis: It has become difficult to imagine a world without smart phones these days. This has led to all websites considering a smart phone environment when designing their sites. The layout which has the greatest range of change depending on the screen size is now an important element in design. As such, a comparative analysis was conducted on the layout design of the main screens of Naver and Daum, two of the leading portals in Korea.Findings: The layout of the mobile portal site by Naver and Daum had similar menus without a big difference. However, there was a slight difference to the menu laid out around the search window. First, Naver had the search window located immediately below the site name and the menu was laid out so that news could be viewed by category. The menu can be moved left and right to enter into the categories. Major articles are shown under the menu. Scrolling the entire window up and down allows you to move to a screen to see more information. Under major articles are photos considered hot topics under ‘hot menu items’. Below the photo is weather forecast in a large font size, which would be of interest to many users. Daum, too, has the search window under the main logo but unlike Naver, has the real-time search ranking under the search menu instead of the main menu. In addition, the main menu located under the real time search words draw attention with its head font and color of the logo. This can be moved left and right to expand the menu. The remaining structure is similar to that of Naver, consisting of major news, hot topic photos and weather forecasts.Improvements/Applications: There were almost no ornamental elements on the main page of Naver or Daum. There were only text and information, as well as related photos.
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Srivastava, Gautam, Neeraj Anand, and Arvind Kumar Jain. "Impact of supply chain management on the digital marketing of perishable goods (fruits and vegetables)." Journal of Global Economy 14, no. 4 (November 8, 2018): 51–60. http://dx.doi.org/10.1956/jge.v14i4.497.
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The market scenario in present time is not only limited to take a bag and go out for shopping but instead of that the pattern has now shifted towards going digital. Consumers is only away from its requirements by just a click and the goods will be delivered at his door steps. What can be more beneficial than saving time and money without wandering in the market in search of a right product in reasonable price. In today’s world digital marketing has totally changed the buying behaviour pattern of the consumers. Now-a-days consumers don’t want to go physically to purchase the products. They just purchase the products through one click on their laptop or mobile. Same things is happening in perishable goods (fruits and vegetables). Now in India mostly in metropolitan citites people purchase fruits and vegetables by using e-commerce websites. Digital marketing has changed the buying behaviour pattern of the consumers. In present era if urban consumers wants to purchase fruits and vegetables they use search engine and search for the best deal. Digital marketing play an important role over there. The e-commerce companies of perishable goods (fruits and vegetables) compete to each for best search engine optimization result. Every company want to display its website on the top of the first page of google, bing and yahoo search engine. The supply chain management also play an important role for these e-commerce companies. The supply chain management should be based on least possible time to deliver the products to the ultimate customers. Consumers want products as soon as possible. This is the main reason that there is a very high competetion among the service providers. This research papers is based on interconnection among the digital marketing and supply chain management of e-commerce companies (fruits and vegetables). Digital marketing helps the companies to bring the consumers on the portal of the company and supply chain management helps to satisfy the consumers because as the customer uses the online portal for a hazzel free and time saving process for which they are paying through their pocket. Therefore it is must to have an intergration among the digital marketing and supply chain management of e-commerce company for the perishable goods (fruits and vegetables).
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Kennedy, Aileen, and Joseph Coughlan. "Online shopping portals: an option for traditional retailers?" International Journal of Retail & Distribution Management 34, no. 7 (July 2006): 516–28. http://dx.doi.org/10.1108/09590550610673590.
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Maksimenko, Alexander A., Olga S. Deyneka, and Lyubov N. Dukhanina. "Barriers to the formation of information culture and improvement of information literacy." Perspectives of Science and Education 56, no. 2 (May 1, 2022): 36–61. http://dx.doi.org/10.32744/pse.2022.2.3.
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Introduction. Prospects for the study of information culture in world science are associated with identifying the causes of information inequality and information poverty, solving the problems of information security and information trust, highlighting points of growth and detecting the negative effects of the development of the information society. The purpose of this study was to find barriers to the development of information culture and study the digital adaptation of older people (of the “silver” and “golden” age) against the backdrop of the COVID-19 crisis. Materials and methods. The survey involved 500 respondents aged “45+” from the Kostroma region (Russian Federation). The survey was conducted in a mixed format using a questionnaire developed by the authors: online survey (published at: http://webanketa.com/forms/6cr3cchh6cqkadb460rp6css/ (100 respondents)), as well as a personal survey method (f2f). Research results. Against the background of adaptation to life in the face of the COVID-19 pandemic, the surveyed individuals of the silver and golden age revealed the following manifestations of information culture: high coverage of gadget use, in particular, 95.3% of the respondents use a mobile phone, while 63.9% use a desktop computer (whereas only 18.2% think that gadgets distract from more important things). The growth trend of online shopping has been confirmed. More than half of the 45+ respondents in the Kostroma region use the services from the Russian Portal of State Services (59.2%). The vast majority of older respondents (86.3%) support the point of view that it is mandatory to comply with the rules of digital etiquette, and among the respondents of the golden age, the ethical requirements for Internet communication turned out to be more pronounced than among those of the silver age. The problematic areas of digital practices of older people, which increase the subjective barriers to their use, are associated with the search for the necessary, in particular, news information on the Internet (23.7%). Respondents also lack the skills of safe Internet communication (for example, reckless behavior with letters from strangers); 61.6% of the respondents confirmed the desirability and necessity for themselves of digital educational sessions on digital literacy. Conclusion. Based on the literary material, the authors present an analysis of the terms that are in the semantic field of the concept of information culture, it is emphasized that in addition to the technological component of information culture and information literacy, a moral component is important. Against the background of a generally favorable picture of the adaptation of older people to the digital world, a request for educational programs on digital literacy, especially in the field of security, was identified.
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Barbosa, Diogo. "Digital In-Store Shopping." U.Porto Journal of Engineering 2, no. 1 (March 19, 2018): 44–48. http://dx.doi.org/10.24840/2183-6493_002.001_0005.
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In a world where online shopping and digital interactions are growing constantly, one must be aware of their consequences for retail and how it can benefit from this. Big retail chains are keeping up with the phenomena by reinventing its way to attract more shoppers, either by creating very complete online portals or by bringing technology to its physical spaces.This paper brings some data on how consumers are using digital platforms for buying goods while inside a physical store. It concludes that a growing number of consumers are using mobile as an in-store support device as well as retailers are using it to attract consumers to stores.The paper also shares some data from a small inquiry made to Portuguese users about their use of mobile for in-store shopping purposes.
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Shaheen, Musarrat, Farrah Zeba, Namrata Chatterjee, and Raveesh Krishnankutty. "Engaging customers through credible and useful reviews: the role of online trust." Young Consumers 21, no. 2 (September 19, 2019): 137–53. http://dx.doi.org/10.1108/yc-01-2019-0943.
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Purpose Electronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with e-commerce portals. Against this backdrop, the purpose of this study is to develop a conceptual model of customer engagement, where credibility and usefulness of online reviews are found to trigger the adoption of reviews and customer trust that augments customer engagement. Design/methodology/approach A survey method design has been used to capture responses from 219 young customers (university students) of a reputed university in India. The hypothesized relationships have been examined through multiple regression analysis. Findings The findings of this study corroborate that the credibility and information usefulness of online reviews induce the adoption of reviews and propensity to trust e-commerce websites. The propensity to trust the reviews has been found to lead the adoption of reviews. The adoption of reviews is found to have a significant impact on the customer’ engagement with these portals. Research limitations/implications The present study contributes to the theories of online marketing in the space of e-shopping, online reviews, customer trust, customer engagement and online shopping behavior. Further, this study provides a framework for managers to engage customers by triggering customers’ online trust through the facilitation of credible and useful reviews. Originality/value The study aims at understanding the role of different attributes associated with the online reviews’ credibility and information usefulness in driving customer engagement with specific focus on online shopping through the utility of online devices. The study is one of the pioneering empirical studies that explore the role of online reviews in driving customer engagement.
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Rao, Katta Rama Mohana, and Chandra Sekhar Patro. "Shopper's Stance Towards Web Shopping." International Journal of Online Marketing 7, no. 3 (July 2017): 42–54. http://dx.doi.org/10.4018/ijom.2017070104.
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Over the last decade, the trend of web shopping has been increasing rapidly with the development and ease in accessibility of internet. Web shopping is a recent experience in the field of E-Business and is definitely the future of shopping in the world. Most of the companies are operating online portals to sell their products or services to the customers. The growth of web shopping is an impetus for further exploration of the feelings towards the web, built between online businesses and shoppers. The study identifies the variables influencing shopper's stance towards web shopping and also offers some insights for improvement of the web stores. Furthermore, the results show that the variables have significant influence on the shopper's stance towards web shopping. Finally, some measures have been proposed for e-retailers to take initiatives for making web shopping experience more effective and trustworthy.
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Agarwal, Anuraag, and Sanskrity Joseph. "A review on Effect of e trust and e risk on Consumers of retail e markets in India: A Comparative Study Based on Sociodemographic Variables." Journal of Ravishankar University (PART-A) 26, no. 1 (February 12, 2021): 49–62. http://dx.doi.org/10.52228/jrua.2020-26-1-8.
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Most companies run their online portals to sell their products / services online. The potential growth of online shopping has given rise to the idea of conducting online shopping research in India. Trust is one of the biggest barriers to success in Internet media. Lack of confidence and the risks involved can prevent online customers from participating in e-commerce. This investigationgoals to investigate how electronic consumers develop their initial confidence orobtainingpurposeswith e retailers. The present study attempts to draw value information that impacts the e trust and e risk on shopping behaviour of Indian e shopper and their possible implications one retailer's product offerings. The study intends to identify key variables and construct which has a significant influence one trust and e risk in India. The researcher through literature review has identified few dimensions of trust and risk which will be explored on the basis of sociodemographic variables to get broad picture and to arrive at conclusions. The data was collected through Questionnaires.
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Zamzuri, Norol Hamiza, Erne Suzila Kassim, Melissa Shahrom, and Norshima Humaidi. "ENTERTAINMENT GRATIFICATION, INFORMATIVE GRATIFICATION, WEB IRRITATION AND SELF-EFFICACY AS MOTIVATIONAL FACTORS TO ONLINE SHOPPING INTENTION." Management and Accounting Review (MAR) 17, no. 3 (December 31, 2018): 95. http://dx.doi.org/10.24191/mar.v17i3.796.
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The Internet technology and pervasive computing has provided consumers with privileges to shop online. In addition, the Industry 4.0 agenda has placed the business web and the social web as the ecosystem domains, which explains why online shopping is a norm today. While many studies have been conducted to investigate the determinants of consumers’ intention to use online shopping, mixed results are always found, especially when the business take unique approaches for their digital presence. Besides, even though self-efficacy has been studied extensively in information system research, technological complexity has always given a challenge to consumers’ computing ability. Building on the Use and Gratification Theory (GTA) and the Social Cognitive Theory (SCT), this study aims to examine the relationships between entertainment gratification, informative gratification, web irritation and self-efficacy towards individual’s intention to use online shopping. Using the quantitative survey approach, data was collected from 217 young executives who are frequent online shoppers. The results of the structural equation modeling suggest entertainment gratification, informative gratification and self-efficacy are the factors that derive consumers’ intention to shop online. On the other hand, web irritation has no significant relationship with online shopping intention. The findings do not only capture the importance for web retailers to provide adequate buying-selling information and to provide the element of fun to the shopping portals, but it also suggests for the web retailers to provide less complicated online shopping features since consumers’ ability to use the technology determines purchase behavior. The findings serve as future research agenda.
Keywords: online business, Use and Gratification Theory (GTA), Social Cognitive Theory (SCT), entertainment gratification, informative gratification, web irritation, self-efficacy
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Reddy, Anuradha, and G. V. Bhavani Prasad. "Consumer Perceptions on Security, Privacy, and Trust on E-Portals." International Journal of Online Marketing 2, no. 2 (April 2012): 10–24. http://dx.doi.org/10.4018/ijom.2012040102.
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With the introduction of Internet and e-commerce many companies have been performing their business transactions through e-portals. Increasing technology has bought tremendous changes in online business transactions (buying and selling). This paper examines consumer perceptions of varying characteristics of e-portals, identifies various factors that influence consumer trust and privacy e-portals, and analyzes how various security and privacy factors affect consumer perceptions toward e-portals. A survey questionnaire consisting 21 questions was developed and mailed to 150 e-commerce (B2B and B2C) consumers in 3 emirates of UAE wherein 108 individuals responded. Questions were developed from a literature review of news, as well as security and privacy issues. Factor analysis that included principal component analysis and varimax rotation was performed on all multiple scale items that determined retention of items. Results indicated that most participants are concerned about security and privacy issues while they are using e-portals, but few participants stated that security is the main issue that creates a barrier for their online shopping. Most participants are not aware of internet privacy and security policies and are not interested in knowing technology used for security of e-portals.
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Dubey, Anil Roy, and B. Balaji. "A Study on E-Commerce Aspects Impacting Consumer’s Online Shopping Behavior in United Arab Emirates." Journal of Computational and Theoretical Nanoscience 18, no. 4 (April 1, 2021): 1331–35. http://dx.doi.org/10.1166/jctn.2021.9393.
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In the digital world, it’s somewhat difficult to manage the expectations of the present customers especially E-Commerce Shoppers who are often challenging and pushed to keep up with what is anticipated to them. Numerous E-shoppers are under pressure to locate and approach to convey an offline in-store ride to the online store ride of higher level interaction with their customers. Experts have cited that all kinds of powers are clearly in the fingers of customers and that their never ever change their behaviors, this leads to force them to approach various online shops portals to adapt. Online shopping comes to be greatly empowered, the E-shoppers expectations from retailers to vendors and are developing a rapid shift in their behavior with an emphasis on pace and convenience. Shopper’s interest spans have become shorter, with 50 percent of shoppers leaping from one retailer website to another, earlier they making an enduring purchase. In addition, greater than eighty percent of shoppers are taking their shopping experience in both online as well as offline. A retailer’s internet site is one of the key places where customers go to search about their dream product’s records and pricing. The demand for the quick shipping of products purchased and handy services, such as click on online and collect in store, as properly as seamless returns have led to groups developing easy, no-fuss fee options. Research indicates that primary shops will continue to offer higher approaches to gather products purchased online from their stores, as a way of appealing to customers and supplying larger convenience. Based on these prevailing conditions a study was performed on E-Commerce components impacting consumer’s online purchasing conducted on the United Arab Emirates (UAE). Major portions of primary data collection were done via the questionnaires method and by means of emails in two predominant cities of UAE (Sharjah, Abu Dhabi). Cost, time saving (shipping), maintaining customers private details in a secured manner and comfort while do shopping were recognized as vital elements and this leads to assured buying conduct of online shopping. The www is to remodel in the region of populace where communal networked group impact and leads to online shopping.
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Swann, Rachel, Alison Green, Nick Johns, and Luke Sloan. "Street pastors as substitutes for trust in the context of plural policing." Safer Communities 14, no. 4 (October 12, 2015): 168–82. http://dx.doi.org/10.1108/sc-03-2015-0011.
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Purpose – The purpose of this paper is to explore the work of the Street Pastors, a Christian organisation offering support to people in the night time economy (NTE), through the perceptions of students. The role played by this organisation is becoming more important as a shift from policing “by”, “through” and “beyond” to policing from “below” occurs (Jones and Lister, 2015). While the Street Pastors would not regard themselves as “police agents” there is undoubtedly a close connection albeit with geographical variation (Johns et al., 2009b). An evaluation of their activities and of public attitudes particularly around issues of trust is therefore important. Design/methodology/approach – An online survey using the university’s student “portal” invited students to participate. A small incentive was offered, in the form of a prize draw for £50 worth of shopping vouchers. The survey took place during the first part of the Spring term during 2012 (January and February). The study analyses the 361 responses in reference to their knowledge of the Street Pastors, whether they had any “interactions” with them and whether they were regular users of the NTE. Findings – Overwhelmingly respondents were either positive or completely ambivalent about the Street Pastors. The responses to the attitude statements indicated that the Street Pastors are seen as “independent” of police officers. The links between Street Pastors and crime reduction are not clear, however, respondents agreed that the Street Pastors did contribute to safety in the city. Research limitations/implications – There are more than 20,000 students in the city and the findings can therefore be seen as tentative and indicative rather than generalisable to the entire student population. With the increasing emphasis on community involvement in “policing”, the findings from the research does suggest that the street pastor’s voluntary patrols are beneficial in terms of enhancing perceptions of safety. Practical implications – Street Pastors do have an important role in the policing of the NTE, from handing out water and flip flops to comforting those who are in distress. Within the broader “police family” their role can then make a positive contribution to the practical challenges associated with a volatile environment. Social implications – The NTE is associated with considerable public health and safety issues and the contribution of a voluntary group to easing some of these problems is significant. Whilst their presence is not entirely unproblematic, particularly in raising questions of accountability, their activities could be argued to contribute to the well-being of revellers. Originality/value – Research on policing “below” the level of the state is street pastors is an under-explored area. Street pastors have attracted very little attention despite their being a large organisation that are a feature of NTEs throughout the UK.
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Usas, Antanas, Edmundas Jasinskas, Viktoriia Zagurska-Antoniuk, Vladyslav Savitskyi, and Pavlina Fuhelo. "COVID-19 impact on e.commerce usage." Independent Journal of Management & Production 12, no. 6 (November 1, 2021): s445—s462. http://dx.doi.org/10.14807/ijmp.v12i6.1750.
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Online stores, ad portals, shopping apps have become part of everyday life in 2020-2021. The Covid-19 epidemic has rapidly forced numerous entities (public, business, and private) to become predominantly oriented to electronic commerce in the last few months (Pejić-Bach, 2021). Business in the online space faces new challenges that require additional knowledge and skills. The object of the research is the assessment how covid-19 impact on ecommerce usage in Lithuania. The aim of the work is to examine ecommerce usage in Lithuania during covid-19 pandemic. Methods: scientific literature analysis, statistical data analysis. Businesses had to offer a wider range of services in order to survive. The issue of cybersecurity has grown. Consumers have also reacted ambiguously to this situation. Not only are economic factors that determine the frequency or quantity of consumer purchases distinguished, but also social and psychological factors, such as loss of motivation or apathy. The vast majority of Lithuanian shoppers were selling local online shops. The amount of money spent on online shopping has also increased. The pandemic has increased the scope of ecommerce and the range of services in Lithuania despite the deteriorating economic and social situation.
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Divyasre, V. S. "Brand Resonance: Concept and Influence of Relationship Marketing Dimensions with Reference to Online Shopping Portals." Indian Journal of Public Health Research & Development 10, no. 6 (2019): 118. http://dx.doi.org/10.5958/0976-5506.2019.01249.x.
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Malhotra, Gunjan, and Ranjana Aggarwal. "GROWTH PROSPECTS OF E-RETAILING IN ELECTRONIC GOODS MARKETS." International Journal of Management & Entrepreneurship Research 1, no. 2 (June 21, 2020): 71–88. http://dx.doi.org/10.51594/ijmer.v1i2.7.
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E-retailing has emerged as a significant player in the retail industry in India. The major cutthroat competition happens between Flipkart, Amazon, and Snap deal. These merchants have a significant competitive edge on electronic goods over other merchants in Indian online shopping portals. Thus, the purpose of this paper is to understand and analyses the universal perception and satisfaction quotient of customers in India concerning to the purchase of electronic goods via these e-commerce merchants. We have used hypothesis testing and analysis of variance to understand customer satisfaction and customer perception. The results show that overall customer satisfaction is the highest for Flipkart. Also, the physical appeal and the quality of the product are the main reasons which impact the customer's perception toward not shopping online. This study is original in itself because it is limited to the purchase of electronic goods only from the emerging e-retail merchants- Flipkart, Snap deal, and Amazon in India.
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Ung, Hang. "Social Influence, Popularity and Interestingness of Online Contents." Proceedings of the International AAAI Conference on Web and Social Media 5, no. 1 (August 3, 2021): 634–37. http://dx.doi.org/10.1609/icwsm.v5i1.14144.
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From user-generated content platforms to shopping portals, an important feature of websites is to identify which contents or items are the most popular and list them on the front page — assuming these contents are also the most interesting. In this paper, we question this assumption by studying data from a major news aggregator website where stories are contributed by users, and by focusing on the consequences of social influence. We first observe that the popularity of contents is correlated with the visibility of their authors, and can thus be explained by social influence. We then provide evidence of a feedback loop between the visibility of contributors and the popularity of their contributions, which increases the importance of social influence over time. Finally we quantify the effect of social influence in making each story popular and show that this effect tends to favor less interesting stories.
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Kumari, Jyoti, Rinki Verma, and S. H. Mehdi. "E-WOM (Word of Mouth): A Technical Communication Tool." SAMRIDDHI : A Journal of Physical Sciences, Engineering and Technology 10, no. 01 (July 25, 2018): 16–24. http://dx.doi.org/10.18090/samriddhi.v10i01.3.
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Internet has reformed the behavior of customers as earlier they behaved. Traditionally customers were not aware about the products or services and awareness level of them was totally depending on companies’ perspectives but now-a-days customers are more informed and more curious. The widespread use of internet has extended customer’s options for collecting product information by considering others comments and reviews posted on online shopping portals. E-WOM has made online shopper’s purchase decisions easier. E-WOM reviews are seen by perspective customers of related products and services who want to know more information from those customers who have purchased and used the interested product or service. EWOM empowers customers by giving information, experience of other who are not known to One another. Consumers perceive online reviews are more trustworthy than other marketing communication element. E-WOM /Online reviews act like a salient salesman for those customers who shop through e-retailers. The wider acceptance and popularity of e-wom has received substantial attention from researchers and e-retailers. A questionnaire with variables taken from prior studies was framed to measure the responses of online customers. The questionnaire was distributed among customers from different demographics for collecting the data. The results show that consumer reviews have a causal impact on consumer purchase decision and they play a crucial role in selecting and evaluating the appropriate product. Finally, the conclusion and their implications are discussed. In management perspective, E-WOM helps the e-retailers to better capture consumer purchase decision, shopping experience and their expectations so that they can generate more revenue.
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Chen, Li-Chi, and Khrystyna Hertsiuk. "Product promotional strategies on a Chinese shopping website: The multimodal fusion model." Gdańskie Studia Azji Wschodniej 19 (2021): 132–51. http://dx.doi.org/10.4467/23538724gs.20.054.13494.
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Strategie promocji produktów na stronie chińskiego sklepu internetowego: model fuzji multimodalnej Zakupy online, jako forma elektronicznego handlu, pozwalają kupującym na bezpośredni zakup produktu lub usługi od sprzedawcy bądź sklepu internetowego za pomocą przeglądarki internetowej. W artykule porównano sto reklam ubrań z chińskiego portalu zakupowego Taobao (taobao.com), zawierających obraz/obrazy oraz tekst, co miało na celu ukazanie i wyjaśnienie, jak sprzedawcy i sklepy internetowe reklamują swoje produkty. Za analityczną ramę posłużył model fuzji multimodalnej, w którym łączą się tryby konceptualne, wizualne i werbalne. Dokonując analizy danych, zaobserwowano cztery strategie lingwistyczne używane przez sprzedawców na Taobao w celu promocji produktów. Są to: 1) wyrażanie bliskości i solidarności z obecnymi i przyszłymi klientami; 2) odwoływanie się do poczucia humoru; 3) sugerowanie korzyści wynikłych z zakupu produktu; oraz 4) podkreślanie zalet produktu. W celu wyrażenia bliskości i solidarności z obecnymi i przyszłymi klientami używane są zaimki osobowe oraz pytania. Humor tworzony jest za pomocą epizodyzacji i neologizmów. Aby zasugerować korzyści wynikające z zakupu, sprzedawcy stosują implikacje i neologizmy. Zaobserwowano także, że sprzedawcy, aby podkreślić zalety produktu, stosują metafory, asercję oraz pośredniość.
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Rana, Vijayata. "Effect of demographic variables on buying behaviour via online shopping portals: A case study of Patiala district of Punjab." International Journal of Research in Marketing Management and Sales 4, no. 1 (January 1, 2022): 49–53. http://dx.doi.org/10.33545/26633329.2022.v4.i1a.99.
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Ghosal, Indrajit, Bikram Prasad, Mukti Prakash Behera, and Atul Kumar. "Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention." Paradigm 25, no. 2 (December 2021): 161–80. http://dx.doi.org/10.1177/09718907211029030.
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E-commerce is an undeniable growth opportunity. The infrastructure of e-commerce has been successful in making their system resilience in this age of VUCA (volatility, uncertainty, complexity and ambiguity). Besides during the time of pandemic, e-commerce have accomplished in meeting the demand of the consumers crossing various obstacles and scarcity of resource across the colours of socio-economic stratification of India. A detailed investigation of social, cultural, behavioural norms along with effect of socio-cultural regions has been investigated to strengthen the research. The method of cluster analysis has been used to segment the consumers into homogeneous subsets. The implied findings of this research will help the digital entrepreneurs to know their target consumers. Through cluster analysis, six clusters have been identified and they are named as, (a) Advanced changers; (b) Price sensitive; (c) Enthusiasts; (d) Realistic and logical; (e) Conservatives; (f) Unconcerned. The outcomes of this research can help the strategy managers and intrapreneurs to make informed decisions. This study can be of value addition for startups, digital entrepreneurs to start their own business through online shopping portals. The extracted results can help the marketing managers to know about the specific attributes of the consumers of rural areas which will lead to framing strategy according to market design, market space and marketplace.
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Goel, Sushma, and ISHITA SACHDEVA. "Impact of Customer Engagement Strategies on Shopping in the Physical Environment: Retail stores and Online portals (in Delhi and Santa Clara County)." International Journal of Indian Culture and Business Management 1, no. 1 (2022): 1. http://dx.doi.org/10.1504/ijicbm.2022.10052851.
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Mahesh Kumar Reddy, P., B. Kavya, and P. S. G. Aruna Sri. "Internal scrambled virtual keyboard for password protection." International Journal of Engineering & Technology 7, no. 2.7 (March 18, 2018): 1037. http://dx.doi.org/10.14419/ijet.v7i2.7.12223.
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Due to the Wide Growth of Internet the Electronic Commerce and Transactions is also Increasing. Numerous Companies have built up their web based exchanging stages Such as Banking Portals, Online Shopping, Ticket Booking and so forth. Many of these platforms are Providing Virtual Keyboard for making the Authentication of user more Secure. But the Virtual Keyboard is also having some draw-backs which the attackers make take as an advantage. A few of these consolidate Click based Screenshot Capturing and shoulder Surfing. To Maintain a strategic distance from these disadvantages, we require to outline Virtual Console which will change the Position of Keys on console for each on click activity and each key will have a fallacy value through a Rotation Pattern i.e the key which is pressed is not the actual key value, the user only knows the Actual Position of the key. So, the Screen Captures or Screen Recordings will not have the capacity to discover the Actual key. Our Proposed Framework makes the utilization of virtual console more Secured for clients through Key Rotation Technique.
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Grebnyak, Oksana V., and Ol’ga P. Novozhenina. "DISTRIBUTION OF SOCIO-GENDER ACTIVITY IN THE TRANSITION TO A DIGITAL STATE." RSUH/RGGU Bulletin. Series Philosophy. Social Studies. Art Studies, no. 1 (2022): 256–65. http://dx.doi.org/10.28995/2073-6401-2022-1-256-265.
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The authors consider the issue of citizens’ use of digital technologies and services in everyday life and in manifestations of civic engagement. The answers of the respondents to the question about the different directions of technologies used show clear differences in the gender and educational cross-section and can be used both for further comparative analysis and for the development of projects to reduce the digital divide. For example, female respondents use portals of state, educational and medical services more often than men, while male respondents are more active than women in Internet discussions on social and political issues. There is a noticeable difference in the entertainment sphere: as the level of education increases, male respondents use online opportunities to spend their leisure time less and less frequently. While women, on the contrary, the higher the level of education, the more often the use of “digital” for the leisure, recreation, entertainment was noted. The authors conclude that the preservation of an extremely high burden on women in matters of organizing the family life (health care, housing and utilities, education and recreation of children, shopping, etc.) forces women to more actively master and more often use digital innovations for optimization in solving the household difficulties
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Sun, Yuyin, Adish Singla, Tori Yan, Andreas Krause, and Dieter Fox. "Evaluating Task-Dependent Taxonomies for Navigation." Proceedings of the AAAI Conference on Human Computation and Crowdsourcing 4 (September 21, 2016): 229–38. http://dx.doi.org/10.1609/hcomp.v4i1.13286.
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Taxonomies of concepts are important across many application domains, for instance, online shopping portals use catalogs to help users navigate and search for products. Task-dependent taxonomies, e.g., adapting the taxonomy to a specific cohort of users, can greatly improve the effectiveness of navigation and search. However, taxonomies are usually created by domain experts and hence designing task-dependent taxonomies can be an expensive process: this often limits the applications to deploy generic taxonomies. Crowdsourcing-based techniques have the potential to provide a cost-efficient solution to building task-dependent taxonomies. In this paper, we present the first quantitative study to evaluate the effectiveness of these crowdsourcing based techniques. Our experimental study compares different task-dependent taxonomies built via crowdsourcing and generic taxonomies built by experts. We design randomized behavioral experiments on the Amazon Mechanical Turk platform for navigation tasks using these taxonomies resembling real-world applications such as product search. We record various metrics such as the time of navigation, the number of clicks performed, and the search path taken by a participant to navigate the taxonomy to locate a desired object. Our findings show that task-dependent taxonomies built by crowdsourcing techniques can reduce the navigation time up to $20\%$. Our results, in turn,demonstrate the power of crowdsourcing for learning complex structures such as semantic taxonomies.
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BOTLÍKOVÁ, Milena, Josef BOTLÍK, and Jana STUCHLÍKOVÁ. "Information Accessibility of Restaurant Companies in Moravian-Silesian Region." Journal of Environmental Management and Tourism 13, no. 1 (March 4, 2022): 242. http://dx.doi.org/10.14505/jemt.v13.1(57).22.
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The literature agrees that the most affected sector during the COVID 19 pandemic was tourism. The period of pandemics associated with social distance has completely transformed the hotel and catering business. Covid 19 has launched new trends in the provision of catering services. Many restaurants have changed their product offerings, focusing on fast food. The stone establishments became online establishments with the virtual operation of the restaurant. Information accessibility has become one of the key success factors and competitive advantages of companies in the restaurant equipment segments. The article deals with the analysis and evaluation of the current state of information accessibility of restaurant facilities in the Moravian-Silesian Region in the context of specific groups. Within this analysis, persons with visual problems, which include not only the visually impaired but also the elderly, were found for a specific group. The analysis was based on the observation of 276 restaurant facilities in the Moravian-Silesian Region and the subsequent classification of individual entities based on clustering into classes. The selection of information accessibility factors was based on a search of literature and sources. From the point of view of a specific group, it is the contrast of fonts, alternative texts and other elements of barriers, etc. In conclusion, it can be assessed that restaurants in the region use web applications, but there are still barriers for a specific group.
Like many other industries, the tourism segments had been affected by information technology. Today, customers commonly use the Internet to search for destinations and to book accommodation services. Portals for import services (pizza delivery, etc.) are now also used in gastronomic services. The time of covid strengthened this trend even more. As a result of the complete closure of restaurants and restaurants in hotel facilities, companies have had to launch new approaches to service delivery, in particular focusing on their product import services, which are, however, based on the Internet applications. At present, the key factor in purchasing decisions is the accessibility of the company's website, i.e. Web presentation for all specific groups. In covid times, web tools have become an element from the point of view of restaurant-customer interaction. The individual tools applied to the creation of corporate websites offer shopping for people with special needs without the presence of assistants, which increases the personal self-sufficiency of these people. According to Castiglioni and Gaj (2020), it is necessary for people (and businesses) to radically change their approach to life and adapt to security conditions after the outbreak of Covid 19 in many countries, services that would otherwise be unattainable at the time of the lockdown. Websites of tourism enterprises (accommodation and catering services, cultural heritage goals) significantly belong to the competitiveness of the destination (Kourtesopoulou, et al., 2020; Luna-Nevarez, Hyman, 2012), which is a means of transport to the destination and improve the quality of life of the population.
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Gupta, Rajan, and Saibal K. . Pal. "Converting Apprehensive Customers to Willing Customers: Building Trust in Online Shopping Arena." IIMS Journal of Management Science 8, no. 2 (June 1, 2010). http://dx.doi.org/10.1177/ims.2017.8.2.198.
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This study focuses on knowing about the factors that can affect the trust levels of the consumers involved in online shopping. Trust has been identified as a prominent factor that ultimately leads to the transformation of the apprehensive customers into willing customers. The role of website design features and portal affiliation is tested regarding their impact in affecting the trusting beliefs of the customers. Structural Equation Modeling (SEM) was put to use to do the statistical testing on the data collected through students of tier III city of India. The results showed that the website design features have an important role to play in affecting the trusting beliefs of the people whereas portal affiliation didn’t have much of a role. The study implies that the website managers must focus on their design features if they want to gain the trust of their customers. The portal affiliation wouldn’t be fruitful in the case of a student at least. Better shoppers amongst students must be attracted towards portals through innovative designs and features.
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G, DHANALAKSHMI, DAPHNE PATRICIA P, ANU SOWMIYAA A, and ARUNA RAJESWARI K K. "ONLINE JOB PORTAL USING DJANGO." Innovare Journal of Engineering and Technology, January 16, 2023, 1–3. http://dx.doi.org/10.22159/ijet.2023.v11i1.47235.
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Our current generation uses the internet for everything right from shopping to getting hired. In this project, we attempt to address and minimize the gap between the job seeker and the recruiter through this ONLINE JOB PORTAL (Web Application) using python Django. This is done by considering details of both the job seeker and the recruiter and by applying a variety of filters to satisfy their requirements. Job seekers can search for vacancies according to their qualifications, skills, and experience as well as a recruiter can easily find suitable and eligible candidates using the job seeker’s resume and profile details. In addition to this, there will be an administrator to manage and authenticate the system services. We are using MVT, a software designing architecture, to design this system. In the existing system, they have the book store feature, where users can access books based on their requirements but in our project, we are providing informative videos on how to face interviews and videos regarding their career necessities; the existing system provides updates on new job availabilities posted (within 2–3 days) but we are going to provide updates on all job availabilities posted within the past 15 days along with their opening and closing dates and also add the feature of detecting the search errors using LIKE operator (pattern matching) and string matching algorithm.
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Bartolović, Višnja, Ivana Bratanić, and Sandra Mrvica Mađarac. "ONLINE REPURCHASE INTENTION OF STUDENT POPULATION - FINDINGS IN THE REPUBLIC OF CROATIA." EMC Review - Časopis za ekonomiju - APEIRON 23, no. 1 (May 21, 2022). http://dx.doi.org/10.7251/emc2201008b.
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Increasing the share of young generations in the world’s population increases the share of generations that function quite well in the virtual environment. There is growing competition among entrepreneurs developing the concept of online sales. The increasing competition also increases the importance of creating an excellent shopping experience to attract new customers and retain existing customers.The primary purpose of the research was to identify the connection between the online repurchase intention of students with previous shopping satisfaction, the assessment of the usefulness of offers, following the recommendations and reviews of other customers, and the sense of security and protection of students online. The research involved 101 students: students from the STEM field, students of social sciences and humanities. Four starting hypotheses were confirmed: a statistically significant association was identified between online shopping satisfaction and the use of repeat online shopping platforms in the future (rs=,616, p,05). Respondents who are satisfied with online shopping express their intention to continue to use online shopping platforms in the future. Furhtermore, statistically significant correlation was identified between the assessment of the usefulness of product offerings through online portals and future intentions to use online shopping platforms (rs=,597, p,05). Respondents who find product offerings via the online portal useful express intentions to reuse online shopping platforms in the future. A statistically significant correlation was found between students’ decisions to repeat online purchases and following recommendations from other users (available reviews, rs=.228, p.05). Young people who express a higher intention to buy through online platforms in the future are more likely to follow the available user reviews about online shopping. A statistically significant association between the feeling of protection when shopping online and the intention to repeat online shopping in the future was confirmed. Young people who feel more protected when shopping online express a higher intention to repeat online shopping in the future. These findings have practical applications for companies developing online shopping in the B2C segment. Companies that deal with online sales must focus on customer satisfaction with online shopping, useful offers, positive reviews and recommendations of current users, and investing in ensuring the safety and protection of customers when shopping online. It is recommended in further research to provide a larger sample of respondents, a geographically broader scope of the research area. It would be necessary to include in the sample respondents of different ages, not just students or young people, in order to ensure as much diversity of the sample as possible. In this way, the conclusions could apply to the general population. The student population and young people are only one segment of the final consumption market.
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"Smart Health Consulting and Online Health Shopping Portal with Product Recommendation System." International Journal of Advanced Research in Science, Communication and Technology, May 13, 2022, 360–67. http://dx.doi.org/10.48175/ijarsct-3669.
Full textAbstract:
Healthcare industry has become a big business. The healthcare industry produces large amounts of healthcare data daily that can be used to extract information for predicting diseases that can happen to a patient using health data. There are many tools related to disease prediction. But generally, there are no such tools that are used for the prediction of general diseases. So this system helps for the prediction of general diseases with great accuracy. As the demands for herbs and natural medication rose due to the recent outbreak. With that, an enormous amount of fake information is being passed on the internet. Lack of a centralized database of a person, and because of that, it is impossible to take proper precautions for the prevention of any viral disease. One cannot take proper care of themselves without a doctor's consultation. And visiting a doctor frequently is neither efficient nor affordable.
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Takhellambam, Aelena, Shishir Kala, Sudhanand Prasad Lal, Manorama Devi, and Sasmita Dandasena. "Comparative Study of Online and Offline Shopping Behaviour among Undergraduate Girl Students." Asian Journal of Agricultural Extension, Economics & Sociology, November 14, 2022, 484–89. http://dx.doi.org/10.9734/ajaees/2022/v40i111735.
Full textAbstract:
Aim: The study aims to analyze the shopping behaviour (Online and Offline Shopping) of the students studying in remote and hilly area during the peak of pandemic.
Study Design: The study comprises of a descriptive research design.
Place and Duration of Study: The study was carried out in West Garo Hills District of Meghalaya which is located distantly form the capital city, Shillong during 2020-21.
Methodology: Purposive sampling technique was used to collect 60 samples form a college in Sangsangre, a small village in Tura.
Results: The findings of the study reveal that respondent shop mostly during discount and offer season online, number of purchases made is more than one in a week and almost all respondent relies on online shopping to purchase almost any product namely Habiliments, Electronic gadget, Books except for groceries, furniture and jewelry. Festive ads attract respondent go for online. Amazon and Myntra services are most preferable online portal.
Conclusion: It is evident that with the changing in the retail business due to digitalization and worldwide lockdown, customer behaviour also changes irrespective of the location.
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Ahmad, Othman. "A Case Study on Souq.com." International Journal of Accounting Finance in Asia Pasific, June 20, 2019. http://dx.doi.org/10.32535/ijafap.v2i2.537.
Full textAbstract:
Souq.com is the largest e-commerce website in the Arab world with more than 400,000 products ranging from electronics, fashion,household ,watches,perfumes,and more. Today,it attracts more than 23 million visitors a month ,and is growing rapidly because of the increasing number of online shoppers in the Arab world. Often referred to as “Amazon Middle East”, it operates as a retail location and serves a market for third party vendors. It offers a convenient and secure shopping experience with online payment, cash on receipt and free return. Established in 2005, it was a pioneer in online shopping in the region as an auction site and linked to the Arab Internet portal Maktoob. When Yahoo acquired Maktoob in August 2009, it was not included in the deal, separated from Maktoob to remain part of Jabbar Internet Group. Then, in early 2011, the site became a market model selling at fixed prices, and then the retail division was launched in late 2011. In addition to its headquarters in Dubai, UAE, it meets local market needs with commercial offices in Egypt, Saudi Arabia and Kuwait; and a technical development center in Jordan and India.
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A, Vivekanand, and Trilok Singh Randhawa. "A Case Study : Security as A Service (SAAS) in Cloud Computing Environment." International Journal of Scientific Research in Science and Technology, November 25, 2018, 105–11. http://dx.doi.org/10.32628/ijsrst18401110.
Full textAbstract:
Security-as-a-service (SaaS) is an outsourcing model for security management in cloud computing environment. The researcher focused on the some of the significant research issues in cloud computing typically, Security as a Service involves applications on AMAZON online shopping portal and its controlling mechanism in cloud computing environment. Outsourcing of administrative tasks, such as log management, to save time and money and allow an organization to devote more time to its core competencies. A Web interface that allows in-house administration of some tasks as well as a view of the security environment and on-going activities. The researcher proposed a model as applied to information security type services and does not require on-premises hardware, avoiding substantial capital outlays. These security services often include authentication, anti-virus, anti-malware/spyware, intrusion detection, and Penetration testing and security event management, among others.