Log in

Relevant bibliographies by topics / Operational and marketing activities / Journal articles

To see the other types of publications on this topic, follow the link: Operational and marketing activities.

Journal articles on the topic 'Operational and marketing activities'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Operational and marketing activities.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Mohammad Shibli, Shahriar, and Iqbal Mohammed Masum. "Digital Marketing Activities." DIU Journal of Business and Entrepreneurship 14, no. 02 (2021): 73–91. http://dx.doi.org/10.36481/diujbe.v014i2.ys4km672.

Full text

Abstract:

This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis. The micro environment of Evaly has been analyzed by idenOing potential digital factors of marketing while Daraz has also been identified by its emerging marketing abilities. Competitive rivalry for both the markets has been found as moderate, which has been formulated

APA, Harvard, Vancouver, ISO, and other styles

2

Galieva, G. F., S. V. Plyasova, T. V. Koryakina, and S. A. Trufanova. "Strategic and Operational Marketing Solutions and Their Role in the Company's Activities." Proceedings of the Southwest State University. Series: Economics. Sociology. Management 14, no. 2 (2024): 34–46. http://dx.doi.org/10.21869/2223-1552-2024-14-2-34-46.

Full text

Abstract:

The relevance of the research is determined by the search for effective tools to increase the competitiveness of enterprises in the digital environment.The purpose of the study is to analyze the impact of strategic and operational marketing actions on the activities of modern enterprises, as well as to provide practical justification for ways to increase their effectiveness in building actions in an online environment.The objectives of the study are related to the disclosure of the content and features of the implementation of strategic and operational marketing solutions of the enterprise; cr

APA, Harvard, Vancouver, ISO, and other styles

3

Prajogo, Daniel I., and Mark Goh. "Operations Management activities and operational performance in service firms." International Journal of Services Technology and Management 8, no. 6 (2007): 478. http://dx.doi.org/10.1504/ijstm.2007.013943.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Azimova, Gulnoza. "The concept of marketing activities in banking business." Общество и инновации 3, no. 3/S (2022): 28–35. http://dx.doi.org/10.47689/2181-1415-vol3-iss3/s-pp28-35.

Full text

Abstract:

The article deals with the development of new scientific and methodological approaches to the concept of marketing activities in banking business. Proper formation of a transfer pricing system will allow acquiring the necessary control over the process, developing operational solutions, identifying opportunities, deviations and trends in relation to individual transactions and larger transactions for them.

APA, Harvard, Vancouver, ISO, and other styles

5

Bahorka, Mariia, Tetiana Ustik, and Liudmila Kvasova. "THE PLACE OF MARKETING ACTIVITIES IN THE CRISIS MANAGEMENT SYSTEM." Three Seas Economic Journal 3, no. 3 (2022): 15–20. http://dx.doi.org/10.30525/2661-5150/2022-3-3.

Full text

Abstract:

The purpose of the article is to establish the place of marketing in crisis management of the enterprise, to study the role of the main aspects of crisis marketing in modern enterprises; mastering the components of marketing crisis management of enterprises, to avoid the vulnerability of the enterprise to crisis phenomena and eliminate their consequences. The methodological basis of the study was the generalization of the results of applied research in the field of economics, scientific works of domestic and foreign scientists, which highlight the fundamental theories of competitive advantage,

APA, Harvard, Vancouver, ISO, and other styles

6

Arifnur, Muhammad, Tri Wiji Nurani, and Iin Solihin. "STRATEGI PENINGKATAN EFEKTIVITAS OPERASIONAL SENTRA KELAUTAN DAN PERIKANAN TERPADU NATUNA." Marine Fisheries : Journal of Marine Fisheries Technology and Management 14, no. 2 (2023): 131–42. http://dx.doi.org/10.29244/jmf.v14i2.44771.

Full text

Abstract:

The Natuna Integrated Maritime and Fisheries Center (IMFC) was established to integrate fish landing, processing, and marketing activities. However, until 2019, the operation of IMFC had not been optimized, hence the objectives of its establishment had not been achieved. This study aims to assess the operational effectiveness of IMFC Natuna and develop strategies for its improvement. The research was carried out by identifying port facilities and capacities that have been built and assessing their operational performance. The strategy for increasing IMFC Natuna's operational activities was pre

APA, Harvard, Vancouver, ISO, and other styles

7

Vilkaite-Vaitone, Neringa, and Ilona Skackauskiene. "Green marketing orientation: evolution, conceptualization and potential benefits." Open Economics 2, no. 1 (2019): 53–62. http://dx.doi.org/10.1515/openec-2019-0006.

Full text

Abstract:

AbstractGlobal economic fluctuation, post-Brexit challenges, changes in the landscape of corporate social responsibility are pushing managers to build sustainability into the performance of marketing mix. Traditional marketing is no longer able to address all the issues in modern markets. This led to green marketing, a new marketing philosophy. The paper provides researchers and marketing managers with a comprehensive view of the concept of green marketing, its causes, contents, and outcomes. Authors suggest a structured and outcome-based viewpoint to the construct of green marketing. Theoreti

APA, Harvard, Vancouver, ISO, and other styles

8

Conti, Emanuela, Furio Camillo, and Tonino Pencarelli. "The impact of digitalization on marketing activities in manufacturing companies." TQM Journal 35, no. 9 (2023): 59–82. http://dx.doi.org/10.1108/tqm-11-2022-0329.

Full text

Abstract:

PurposeThe purpose of the paper is to present an empirical study that examines the impact of digitalization on informative, strategic and operational marketing activities in manufacturing companies from the entrepreneurial perspective.Design/methodology/approachA research project was carried out in 205 Italian manufacturing companies by using the questionnaire method. An exploratory research study was conducted with hierarchical cluster analysis.FindingsThe analysis shows the existence of seven clusters of manufacturing companies that differ by the impact of digitalization on marketing activit

APA, Harvard, Vancouver, ISO, and other styles

9

Эрендженова, Д. Б., У. В. Нимгиров, К. Ж. Ж. Бини, А. Ш. Саралидзе, Б. Ш. Саралидзе, and Д. А. Рвачев. "Content, forms and methods of implementation of operational marketing at the enterprise." Экономика и предпринимательство, no. 11(124) (December 23, 2020): 711–14. http://dx.doi.org/10.34925/eip.2020.124.11.138.

Full text

Abstract:

Актуальность выбранной темы обусловлена тем, что одним из важнейших факторов прибыльности предприятий в современных условиях является использование инструментов и методов операционного маркетинга. Статья посвящена теоретическому изучению вопроса организации операционного маркетинга на предприятии: рассматривается понятие операционного маркетинга, его значение для экономики предприятия. В практическом аспекте изучен процесс операционной маркетинговой деятельности на примере туристического агентства «Татьяна Тур». Для успешной деятельности современного туристического агентства важно не только ус

APA, Harvard, Vancouver, ISO, and other styles

10

Rahardja, Untung, Fitri Andriyani, and Triyono Triyono. "Model Scheduling Optimization Workforce Management Marketing." Aptisi Transactions on Management (ATM) 4, no. 2 (2020): 92–100. http://dx.doi.org/10.33050/atm.v4i2.1259.

Full text

Abstract:

This research focuses on completing workforce management marketing scheduling using genetic metaheuristic methods. Optimal scheduling to determine the duration of a job, the quality of employees, and meet the challenges to increase work scheduling targets according to marketing employee skills by maximizing operational time while providing satisfactory services to customers. Marketing employees increasingly rely on the right time to connect with their customers. The problem in this study considers marketing skills and activities to carry out work activities, namely promotion, follow-up, and st

APA, Harvard, Vancouver, ISO, and other styles

11

Suhairi, Suhairi, Habib Lauda Nararya, Silvi Tri Wardani, Tria Wardani, and Indah Mutiara Ayu. "Operational Managing Analysis in Driving Product Marketing to a Global Scale (Case Study PT Indofood CBP)." PKM-P 7, no. 1 (2023): 11. http://dx.doi.org/10.32832/jurma.v7i1.1762.

Full text

Abstract:

The operational activities of the company have a major urgency in management to the level of production carried out. The operational system as well as the right management can affect the long-term sustainability of the company. In a global market share, it is necessary to have the role of operational management to improve marketing patterns as well as the expected gains. This process is seen in terms of planning, organizing, implementing up to the monitoring stage. This study aims to analyze the operational managing program used to encourage the marketing activities of a product to reach a glo

APA, Harvard, Vancouver, ISO, and other styles

12

Snegireva, Yuliya Yu, Nazir Sh Sarkhadov, and Gurgen B. Padiev. "Marketing Activities as a Factor of Health Facility Stability." City Healthcare 5, no. 3 (2024): 153–59. http://dx.doi.org/10.47619/2713-2617.zm.2024.v.5i3;153-159.

Full text

Abstract:

Background. Marketing is one of the most difficult tasks in the healthcare business, because it requires a deep understanding of both the specifics of medical services and consumer expectations. Marketing strat-egies should be carefully planned and adapted to the unique characteristics of the industry, as consumers expect to receive a wide range of high-quality medical services. The specifics of the healthcare sector and the ethical, legal, and operational issues hinder the use of marketing tools. At the same time, successful medical marketing depends on the use of advanced tools and the const

APA, Harvard, Vancouver, ISO, and other styles

13

Huang, Yu-Ting, and Sharyn Rundle-Thiele. "A holistic management tool for measuring internal marketing activities." Journal of Services Marketing 29, no. 6/7 (2015): 571–84. http://dx.doi.org/10.1108/jsm-03-2015-0112.

Full text

Abstract:

Purpose – The purpose of this paper is to synthesise internal marketing measures in two service settings across both Western and Eastern backgrounds. Well established views of internal marketing have emerged with more than 200 papers on the topic. To date, no clear accepted measure for the concept has emerged. The developed scale provides a new way of thinking drawing together a diverse range of measures to deliver a practical measure offering marketing managers a diagnostic tool to measure the degree that internal marketing has been applied (or not) inside their organisation. Design/methodolo

APA, Harvard, Vancouver, ISO, and other styles

14

Luhulima, Titi Nurhayati, Siti Fardila Sarlop, Trifani Wulandari, et al. "SISTEM INFORMASI PEMASARAN PADA UMKM FOUR CUP COFFEE." Jurnal Tagalaya Pengabdian Kepada Masyarakat 2, no. 1 (2025): 101–6. https://doi.org/10.71315/jtpkm.v2i1.121.

Full text

Abstract:

This community service aims to develop and analyze the implementation of a Marketing information system at Four Cup Coffee to enhance operational efficiency and marketing effectiveness. The activities focus on identifying system requirements, designing marketing models, and utilizing social media to support promotional strategies. This study also examines customer experiences, the implementation of sustainability programs, and product innovation. The results demonstrate that Four Cup Coffee successfully integrates product quality, excellent service, and digital strategies to build customer loy

APA, Harvard, Vancouver, ISO, and other styles

15

Aminullah, Aksa Azhari, Mulyono Sumitro Baskoro, Mohammad Imron, and Iin Solihin. "KESESUAIAN TEKNIS DAN OPERASIONAL PANGKALAN PENDARATAN IKAN DONGGALA DENGAN PERMEN-KP RI NOMOR PER.08/MEN/2012 TENTANG KEPELABUHANAN PERIKANAN." Marine Fisheries : Journal of Marine Fisheries Technology and Management 12, no. 1 (2021): 113–23. http://dx.doi.org/10.29244/jmf.v12i1.35032.

Full text

Abstract:

Donggala fish landing centre is a fishery infrastructure of Donggala Regency provided for Mamuju Regency fishermen, West Sulawesi. Capture fisheries activities in PPI Donggala are incorporating various stages from landing to marketing. All capture fisheries activities are related to the PPI Donggala’s technical and operational condition. Some of purse seine fishing units did not land their catches at PPI Donggala which affect the performance of the fishing port. This study aims to identify the PPI Donggala’s technical and operational condition in compliance with PERMEN-KP RI NUMBER PER.08/MEN/

APA, Harvard, Vancouver, ISO, and other styles

16

Neddy Faturrahman. "Analisis Manajemen Strategi Pemasaran dan Sumber Daya Manusia PT.Garuda Indonesia Branch Office Solo Dalam Menghadapi Pandemic Covid-19 di Bandar Udara Adi Soemarmo Solo." Jurnal Multidisiplin Madani 2, no. 4 (2022): 1699–710. http://dx.doi.org/10.55927/mudima.v2i4.275.

Full text

Abstract:

The purpose of this study was to determine the management of marketing strategies and human resources at PT. Garuda Indonesia Branch Office Solo so as not to experience losses during the Covid-19 Pandemic. Qualitative method with primary and secondary data. The results of the research on marketing strategies and human resources are implementing a marketing strategy in collaboration with agents, hospital laboratories and conducting special prices. The human resource strategy develops human resources in special lessons related to marketing, operational activities in the face of a pandemic &

APA, Harvard, Vancouver, ISO, and other styles

17

Gavrilenko, A. V. "Mechanisms of formation and implementation of operational strategies in the agricultural enterprises activities." Actual problems of innovative economy, no. 2 (2019): 43–48. http://dx.doi.org/10.36887/2524-0455-2019-2-7.

Full text

Abstract:

Introduction. The volatility of the market environment requires agrarian enterprises to change existing ap-proaches to management. Increasing the competitiveness of such enterprises is possible through the development and implementation of appropriate strategies. Particular attention should be paid to marketing activities. The enterprise's operational strategy must be based on an effective production plan. The purpose of the article is to create mechanisms for generating and implementing operational strategies of ag-ricultural enterprises. Results. The importance of a comprehensive approach to

APA, Harvard, Vancouver, ISO, and other styles

18

Silva, Diogo, and Herculano Cachinho. "Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age." Sustainability 13, no. 23 (2021): 13150. http://dx.doi.org/10.3390/su132313150.

Full text

Abstract:

Business Improvement Districts (BIDs) have flourished as local governance structures to foster the vitality and viability of traditional shopping districts that have struggled to adapt to retail changes. This paper examines the evolution of placemaking activities that former UK government-funded pilot BIDs have delivered over the last 15 years. Drawing on an exploratory sequential research design that combines a qualitative and quantitative thematic analysis of 72 BIDs’ business plans, the findings suggest that UK BIDs have described a non-hierarchical operational framework as services provide

APA, Harvard, Vancouver, ISO, and other styles

19

Gencturk, Esra, Terry L. Childers, and Robert W. Ruekert. "International Marketing Involvement: The Construct, Dimensionality, and Measurement." Journal of International Marketing 3, no. 4 (1995): 11–37. http://dx.doi.org/10.1177/1069031x9500300407.

Full text

Abstract:

The growing importance of international marketing operations for the survival and success of an increasing number of businesses underscores the need to understand their involvement in these activities. To this end, this article proposes an eclectic and multidimensional definition as well as a new measure of international marketing involvement where equity, administrative, and operational components represent the three distinct behavioral means that can be utilized by a business to perform foreign marketing activities. Based upon a field study conducted in the United States of 45 firms and 78 p

APA, Harvard, Vancouver, ISO, and other styles

20

Krasyuk, Irina, and Maxim Pasholikov. "Marketing audit is a tool for strategic development of an industrial company." E3S Web of Conferences 531 (2024): 05027. http://dx.doi.org/10.1051/e3sconf/202453105027.

Full text

Abstract:

The high-tech sector of the economy carries out marketing activities at the operational and strategic management level. The implemented import substitution policy actualizes the marketing expertise of the technical decisions taken. Technological audit is aimed at improving the competitiveness of a particular production. The results of the completed marketing audit determine the main directions of innovative changes in the production landscape. The authors propose a conceptual model of a marketing management system that integrates the results of the evaluation of marketing and technological aud

APA, Harvard, Vancouver, ISO, and other styles

21

Chazhaev, Muslim I., Saida K. Shardanovna, and Natalia Z. Zelimkhanova. "RESEARCH ON CORPORATE MARKETING AND FINANCIAL INTEGRATION." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/5, no. 151 (2024): 104–8. https://doi.org/10.36871/ek.up.p.r.2024.10.05.015.

Full text

Abstract:

In traditional enterprise management, the marketing department and the finance department belong to two relatively independent operational divisions that are responsible for different content. The responsibilities of the marketing department include the formulation of marketing strategies for the company, the introduction of marketing methods and supervision of the process of marketing activities of the company. The responsibilities of the finance department include the preparation and use of working capital of the enterprise, the distribution of income of the enterprise and the management of

APA, Harvard, Vancouver, ISO, and other styles

22

Putritamara, Jaisy Aghniarahim, Zaenal Fanani, Umi Wisaptiningsih, and N. Febrianto. "Pengaruh Audit Operasional Fungsi Pemasaran dan Pengendalian Internal terhadap Efektivitas Pelayanan Konsumen PT. Kembang Joyo Sriwijaya." Jurnal Ilmu dan Teknologi Peternakan Tropis 6, no. 3 (2019): 313. http://dx.doi.org/10.33772/jitro.v6i3.7224.

Full text

Abstract:

ABSTRAK Tujuan penelitian menganalisis model struktural dari pengaruh audit operasional fungsi pemasaran dan pengendalian internal terhadap efektivitas pelayanan konsumen. Responden dalam penelitian ini adalah Manajer pemasaran dan staff di wilayah Malang serta Palembang sebanyak 30 responden dan divisi administrasi dalam recording serta auditor dan auditee (yang tidak termasuk kategori responden 30 orang) sebanyak 20 orang sehingga total responden sebanyak 50 orang. Analisis data dengan Structural Equation Modelling (SEM) warpPLS. Audit operasional fungsi pemasaran dan pengendalian internal m

APA, Harvard, Vancouver, ISO, and other styles

23

Mastarida, Friska, Mohammad Ichsan, and Gilang Puspita Rini. "Exploring the effect of SME internal capabilities on firm performance: A perspective of resource advantage theory of competition." Problems and Perspectives in Management 23, no. 2 (2025): 546–60. https://doi.org/10.21511/ppm.23(2).2025.39.

Full text

Abstract:

Firm performance is a business achievement through pro-growth capabilities and strategies. This paper aims to determine SME internal capabilities that can improve firm performance in Indonesia employing the resource advantage theory of competition. The research sample includes small and medium enterprises from the beauty product, food and beverage, and textile industries, the three primary industries that help Indonesia achieve a green economy. The respondents are managers or business owners who understand and handle overall business activities. Using convenience sampling techniques, 194 respo

APA, Harvard, Vancouver, ISO, and other styles

24

Dian Ayu Lestari, Jihan Amira Nurcahyo, Pahala Raja Pangindoan Simanullang, and Wiwin Yulianingsih. "Upaya Pemanfaatan Digitalisasi Pemasaran Dalam Meningkatkan Daya Saing UMKM Di Desa Dongko." ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora 1, no. 2 (2023): 122–32. http://dx.doi.org/10.59246/aladalah.v1i2.167.

Full text

Abstract:

Digitalization of marketing emerged in the Industrial Revolution 4.0 Era, which in the era of digital technology and the internet must be interconnected. This is a challenge for Micro, Small and Medium Enterprises (MSMEs) to have creative, innovative businesses and minimize operational costs. Through student service activities for the community by providing assistance to MSME actors in Dongko Village in optimizing digital marketing by holding socialization related to marketing digitalization. The method used in this activity is to use a quality approach through outreach, implementation and men

APA, Harvard, Vancouver, ISO, and other styles

25

Lali, Khalid, Abdellatif Chakor, and Hayat El Boukhari. "The Digitalization of Production Processes : A Priority Condition for the Success of an Efficient Marketing Information System. Case of the Swimwear Anywhere Company." Data & Metadata 2 (May 6, 2023): 41. http://dx.doi.org/10.56294/dm202341.

Full text

Abstract:

The digitalization of production operations is considered today as a decisive condition capable of stimulating the spontaneous and regular use of an effective and operational marketing information system. Certainly, thanks to digitalisation, companies can: increase their profitability; simplify working methods, automate production processes and interactions between the various employees responsible for monitoring the smooth running of production activities as well as between the latter and the heads of the marketing department who prepare the marketing strategies to be executed. Indeed, if com

APA, Harvard, Vancouver, ISO, and other styles

26

Lita, Ratni Prima, Agriqisty Agriqisty, Hendra Lukito, et al. "Pengembangan Pemasaran untuk Meningkatkan Kinerja Usaha Rakik Azizah di Kota Padang." Jurnal Warta Pengabdian Andalas 27, no. 4 (2020): 289–95. http://dx.doi.org/10.25077/jwa.27.4.289-295.2020.

Full text

Abstract:

Community Service Activities in Rakik Azizah in Padang City are carried out to identify and solve problems faced by owners in managing and developing Rakik Azizah's. Some of the problems faced by the owner are related to obtaining business licenses, managing business finances, using packaging and marketing. The technique used in carrying out this service activity is through counseling and assistance for the owner of Rakik Azizah. Counseling was carried out during the period the activities were carried out at the Management Department, Universitas Andalas. This extension activity will be follow

APA, Harvard, Vancouver, ISO, and other styles

27

Yefremova, N. "Peculiarities of marketing innovations implementation in operational management of agribusiness commercial and entrepreneurship activities." Galic'kij ekonomičnij visnik 61, no. 6 (2019): 63–68. http://dx.doi.org/10.33108/galicianvisnyk_tntu2019.06.063.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

RESMAN, PETRA. "PSIHOLOŠKO DELOVANJE – VOJAŠKO DELOVANJE ALI UPORABNA SOCIALNA PSIHOLOGIJA?" ZAUPANJE IN OBOROŽENE SILE/ TRUST AND ARMED FORCES, VOLUME 2013/ ISSUE 15/2 (June 30, 2013): 87–109. http://dx.doi.org/10.33179/bsv.99.svi.11.cmc.15.2.5.

Full text

Abstract:

Psihološko delovanje je pogosto razumljeno kot povsem vojaška vsebina, ki z znanostjo in stroko nima prave zveze. Vendar so v ozadju vojaških aktivnosti in- dividualni in skupinski psihološki procesi, razumevanje katerih omogoča bistveno večjo učinkovitost delovanja. Gre za procese, na katerih temeljijo tudi aktivnosti, s katerimi se srečujemo vsak dan, ne da bi o tem kadar koli razmišljali – marketing, informativni programi, reklamiranje, medijske kampanje. Članek osvetljuje področje psihološkega delovanja z različnih vidikov: z vidika vojaških ved, socialne psihologije ter psihologije tržneg

APA, Harvard, Vancouver, ISO, and other styles

29

Wahyuni, Eka Risma, Rita Ambarwati, and Misti Hariasih. "Enterprise Internal Strategy at Management Information System “Khanza” Muhammadiyah Sidoarjo Hospital." Jurnal Aplikasi Bisnis dan Manajemen 11, no. 2 (2025): 648. https://doi.org/10.17358/jabm.11.2.648.

Full text

Abstract:

Background: Management Strategy using SI/TI Strategy in operational management and logistics at Muhammadiyah Sidoarjo Hospital with the SIMRS Khanza application is one of the programs that supports active management and logistics at Muhammadiyah Sidoarjo Hospital. The primary objective is to know SIMRS Khanza's operational management and logistics performance to improve service quality.Purpose: Find the Management Strategy using IS/IT Strategy in operational and logistics management at Muhammadiyah Hospital Sidoarjo with the SIMRS Khanza application.Design/methodology/approach: This research u

APA, Harvard, Vancouver, ISO, and other styles

30

Kachalov, Roman M., and Yulia A. Sleptsova. "Marketing research in the activity of a scientific organization." Economics of Contemporary Russia, no. 2 (June 30, 2023): 83–94. http://dx.doi.org/10.33293/1609-1442-2023-2(101)-83-94.

Full text

Abstract:

The main activity of a scientific organization is to conduct research and obtain new knowledge. The next area of work is to bring to the target audience up-to-date information about the topics of ongoing research and the achieved scientific results. The purpose of this work is to describe the operational marketing concepts and approaches that are in force in the scientific community, and the possible application of modern and promising working marketing tools in the activities of scientific organizations, as well as other objects to which their marketing efforts are directed. For researchers,

APA, Harvard, Vancouver, ISO, and other styles

31

Seidu, A. J., Akinlabi, B. H. Akinlabi, B.H., and O. G. Makinde. "Moderating Role of Marketing Audit on the Effect of Strategic Marketing Planning on Organisational Performance of Selected Quoted Consumer Goods Manufacturing Companies in Lagos." Journal of Strategic Management 8, no. 1 (2023): 58–72. http://dx.doi.org/10.47672/jsm.1495.

Full text

Abstract:

Purpose: Recently, business uncertainty and pressures have challenged routine activities in consumer goods manufacturing companies (CGMC), resulting in dwindling performance due to their inability to respond swiftly and correctly to strategic marketing planning practices. However, proactive manufacturing businesses strive to evaluate their operational activities and thus put measures in place to improve their performance as a condition of continuous existence and future development. Such organisations analyse their routine functions periodically, through operational methods that allow the eval

APA, Harvard, Vancouver, ISO, and other styles

32

Regawa, Joey Giovanni. "Pemeriksaan Operasional Atas Aktivitas Penjualan Pada Hotel Alqueby Untuk Menilai Efektivitas Penjualan." Jurnal Akuntansi Maranatha 11, no. 2 (2019): 332–57. http://dx.doi.org/10.28932/jam.v11i2.1926.

Full text

Abstract:

Alqueby Hotel gets profit from renting rooms, restaurant, swimming pool tikets, and gym. Protif is needed so that the hotel can continue to run its operations. Sales activity is the primary activity in the hotel. An ineffective sales activities can cause lack of profit or even losses. So that, writer interested to do operational review on sales activity at Alqueby Hotel. Operational review is a process to analize operational activity to evaluate economic, efficient, and effective from all operation activity in the organization. Method that used in this research is descriptive method. The depen

APA, Harvard, Vancouver, ISO, and other styles

33

Infante, Allyana, and Rahayu Mardikaningsih. "The Potential of Social Media as a Means of Online Business Promotion." Journal of Social Science Studies (JOS3) 2, no. 2 (2022): 45–49. http://dx.doi.org/10.56348/jos3.v2i2.26.

Full text

Abstract:

Business activities using internet technology are an innovative way of conducting company activities. By utilizing internet technology, companies can conduct various business activities electronically such as business transactions, operational company functions, share information with consumers and suppliers to maintain relationships before, during and after the purchase process. Business people need effective marketing media with the aim of expanding their market share. Social media as a marketing tool is certainly related to marketing communications. This research was conducted to determine

APA, Harvard, Vancouver, ISO, and other styles

34

Putri, Amalia Aisyah, and Nurhadi Nurhadi. "Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM." Jurnal Pengabdian Pada Masyarakat Indonesia 2, no. 4 (2023): 43–49. http://dx.doi.org/10.55542/jppmi.v2i4.736.

Full text

Abstract:

Community Activities in MSME activities that produce and sell various types of fried rice dishes in Surabaya.MSME nasgormumbol has been around for about 2 years, but its marketing uses conventional methods and is still minimal for digital marketing. Micro, Small, and Medium Enterprises (MSMEs) would greatly benefit from receiving guidance regarding the significance of incorporating digital marketing strategies into their marketing efforts.A system that can be utilized to attain sales objectives and facilitate improved operational endeavors.Furthermore, micro, small, and medium enterprises (MSM

APA, Harvard, Vancouver, ISO, and other styles

35

Ekasari, Silvia, Sri Yanna, Esti Nur Wakhidah, Gusti Noorlitaria Achmad, and Musran Munizu. "Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy." International Journal Of Education, Social Studies, And Management (IJESSM) 5, no. 2 (2025): 826–31. https://doi.org/10.52121/ijessm.v5i2.791.

Full text

Abstract:

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data

APA, Harvard, Vancouver, ISO, and other styles

36

Береснев, Д. Н., И. А. Ставицкий, Н. А. Киреева, and И. М. Кублин. "Modern operational and marketing problems of digitalization of domestic enterprises and organizations." Экономика и предпринимательство, no. 3(128) (May 13, 2021): 710–14. http://dx.doi.org/10.34925/eip.2021.128.3.141.

Full text

Abstract:

В статье рассмотрены задачи, которые встают перед предприятиями на пути цифровизации. Рассмотрена цифровизация как один из этапов развития экономики. Определены проблемы, препятствующие развитию цифровизации российских предприятий и организаций. Проанализирован мировой рейтинг стран по цифровой конкурентоспособности, а также установлено место России в данном рейтинге. Определены отстающие отрасли и рассмотрены успешные примеры проводимой цифровизации в отечественной практике. Проанализировано влияние пандемии COVID-19 на цифровизацию деятельности. Раскрыты проблемы, возникающие в процессе цифр

APA, Harvard, Vancouver, ISO, and other styles

37

Saruar, N. "FEATURES OF THE MANAGEMENT OF TOURING ACTIVITIES." ARTS ACADEMY 1, no. 9 (2024): 26–39. https://doi.org/10.56032/2523-4684.2024.1.9.26.

Full text

Abstract:

This article presents an analysis of the complex and multifaceted process of organizing tours, the specifics of its preparation, coordination and management, and also reflects the key role of professional managers. In addition, the authors consider the importance of state support, the importance of tours in the promotion of theatrical art, as well as in the development of international cultural relations. Special attention is paid to project management, marketing, operational work with force majeure situations and the creation of comfortable conditions for theater employees. The article emphas

APA, Harvard, Vancouver, ISO, and other styles

38

Maemunah, Siti, Rio Batista, Anthony Arif Priadi, Rully Indrawan, and Eduard Alfian Syamsya Sijabat. "Marketing Strategy to Increase Port Competitiveness." Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) 10, no. 1 (2023): 59. http://dx.doi.org/10.54324/j.mtl.v10i1.1091.

Full text

Abstract:

PT IPC Petikemas Tanjung Priok Jakarta is the service company related to the container terminal sector. The aim of the research is to find out the company’s internal and external factors as well as the company’s strategy to improve its performance especially for the marketing factor. The research method used descriptive method and used SWOT as the data analysis technique. The result in the first quadrant shows an aggressive position. The strategy is using all power it has to take advantage of the existing opportunities. It suggests to formulate the marketing strategies in order to increase the

APA, Harvard, Vancouver, ISO, and other styles

39

Yurtlu, Murat, and Ramazan Göral. "Operation and Interaction of Software Used in Digital Distribution Channels in Direct Marketing of Hotels." DARNIOS APLINKOS VYSTYMAS 19, no. 1 (2022): 142–56. http://dx.doi.org/10.52320/dav.v19i1.221.

Full text

Abstract:

With the development of technology, the ways of doing business are changing, and digital transformations are taking place in the activities of businesses. At this point, digital transformation is reflected in the service businesses in two ways. The first of these is the digital transformation in the operational activities of business management, while the second is in the form of technological innovations offered to guests. To this end, this research focuses on the digital transformation in the operational activities of hotel businesses and aims to determine the operation and interaction of th

APA, Harvard, Vancouver, ISO, and other styles

40

Muhammad, Zubair Saeed, Jun Qi Liu, and Amid Aziz Jalloh Abdul. "The Effects of Budgets in the Implementation of Operational Activities in Private and Public Corporations." International Journal of Management Sciences and Business Research 5, no. 3 (2016): 11–20. https://doi.org/10.5281/zenodo.3463909.

Full text

Abstract:

The implementation of operational activities in private and public corporations is quite a critical endeavour and pose several challenges particularly when such corporations are clustered with intense competitive establishments. Considering the criticalities surrounding the implementation process, this study seeks to examine the effects of budgets in the implementation of operational activities in private and public corporations. The thrust for this qualitative research led to the retrieval of secondary information from sources published on the subject matter and other relevant facts that cons

APA, Harvard, Vancouver, ISO, and other styles

41

Afandi, Aang, Nurafni Eltivia, and Siti Holifahtus Sakdiyah. "Marketing Dashboard as an Early Warning on PR. Gagak Hitam." Journal of Applied Business, Taxation and Economics Research 2, no. 2 (2022): 157–68. http://dx.doi.org/10.54408/jabter.v2i2.140.

Full text

Abstract:

The marketing dashboard is one of the company's barometers that can be used for early warning of the company in marketing operations. This study aims to facilitate the company's management and marketing division for decision-making in marketing operational activities by designing a marketing dashboard. The marketing dashboard, apart from being used for decision-making, can also be used for early warning companies in determining steps in the marketing department. The method used in this research is the Research and Development (R&D) method which uses the Analysis, Design, Development, and I

APA, Harvard, Vancouver, ISO, and other styles

42

Zatwarnicka-Madura, Beata, Dariusz Siemieniako, Ewa Glińska, and Yauheniya Sazonenka. "Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh." Sustainability 11, no. 2 (2019): 555. http://dx.doi.org/10.3390/su11020555.

Full text

Abstract:

Companies’ increasing social awareness has led to the development of a corporate social responsibility orientation, whose implementation impacts on their overall marketing communication, both at its strategic and operational levels. The issue of integration of both levels is recognized as a research gap and is thus, the main interest of this article. A company’s CSR orientation depends on the context of social problems, specifically in our case, the need for women’s empowerment as well as the creation of sustainable (socially and environmentally) workplace conditions in Bangladesh. The aim of

APA, Harvard, Vancouver, ISO, and other styles

43

Sеgеdа, І. V. "MARKETING MANAGEMENT SYSTEM AT THE ENTERPRISES OF THE TOURISM INDUSTRY." Municipal economy of cities 7, no. 188 (2024): 22–27. https://doi.org/10.33042/2522-1809-2024-7-188-22-27.

Full text

Abstract:

The article is devoted to marketing management in the tourism sector, which the author associates with the acquisition of marketing goals: identification of market opportunities and resources of the company, planning and implementation of marketing activities. Marketing management should be applied on an enterprise-wide basis and be a task for the entire enterprise. Approaches to marketing management at enterprises in the sphere of tourism are considered. The essence of marketing management of tourism enterprises is presented through a number of key elements: market orientation, target segment

APA, Harvard, Vancouver, ISO, and other styles

44

Safiuddin, Kamalina Zulfa. "EFESIENSI ANGGARAN OPERASIONAL SEBAGAI ALAT PERENCANAAN PEMASARAN PRODUK PADA CV. AMDK BARIKLANA AL-AMIEN PRENDUAN." Al-Idarah : Jurnal Manajemen dan Bisnis Islam 5, no. 1 (2024): 8–21. https://doi.org/10.35316/idarah.2024.v5i1.8-21.

Full text

Abstract:

The operational budget is the most important thing in improving a product. The company can get input in improving the operational budget to increase sales at CV. AMDK Barikna Al-Amien Prenduan and loyalty to a product. This research aims to analyze various factors in operational budgeting. This research will analyze operational budget planning factors and the role of operational budgets as a planning tool for bottled drinking water at CV. AMDK Barikna Al-Amien. This type of research is descriptive qualitative research, namely research that aims to understand a phenomenon experienced by researc

APA, Harvard, Vancouver, ISO, and other styles

45

Bielienkova, Olha, Yana Loktionova, and Davyd Kalashnikov. "IMPERATIVES OF MARKETING ACTIVITIES OF CONSTRUCTION STAKEHOLDERS - REENGINEERING OR STAGNATION." Spatial development, no. 8 (June 28, 2024): 518–30. http://dx.doi.org/10.32347/2786-7269.2024.8.518-530.

Full text

Abstract:

The article examines what imperatives and trends affect the marketing activity of construction participants and require its radical restructuring. A survey was conducted of thirty enterprises that are participants in investment construction projects (five enterprises are development companies, twelve are contractors, nine are design enterprises, and four are suppliers of construction materials), with the aim of identifying the main imperatives of their development and the introduction of innovative methods in operational and marketing activities. It was revealed that the main imperatives for t

APA, Harvard, Vancouver, ISO, and other styles

46

Kravchyk, Yurii, and Iurii Gudz. "The role of marketing strategy in the activities of an agricultural enterprise." Ukrainian Journal of Applied Economics and Technology 8, no. 2 (2023): 122–26. http://dx.doi.org/10.36887/2415-8453-2023-2-17.

Full text

Abstract:

The dynamism and unpredictability of the modern market dictate the conditions for successful business development. To solve the most critical task - operational adaptation to what is happening - the enterprise must consider not only its internal state but also the features of the external environment. That is why there is a need for a strategy, and its development becomes the main task of planning. The primary mission of the marketing strategy is to find solutions aimed at the complete satisfaction of consumer requests and obtaining advantages compared to competitors. A competent, well-founded

APA, Harvard, Vancouver, ISO, and other styles

47

Hilma Harmen, Riza Indriani, Karolin Sitanggang, et al. "Analisis Dampak Penerapan Etika Pemasaran Pada PT. Telkom Indonesia." Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce 3, no. 2 (2024): 316–26. http://dx.doi.org/10.30640/digital.v3i2.2641.

Full text

Abstract:

This research analyzes the impact of the application of production and marketing ethics at PT Telkom Indonesia (Persero) Tbk, a state-owned company operating in the information and communication technology services sector in Indonesia. Through a qualitative approach, this research aims to understand how PT Telkom applies ethics in the marketing activities of its products, as well as the impact caused by the application of ethics. Secondary data from literature study is used as the main source of information. The results of this research are expected to provide insights for PT Telkom to improve

APA, Harvard, Vancouver, ISO, and other styles

48

Sembiring, Ryan Johan, and Donant Alananto Iskandar. "Sponsorisasi pada team olahraga." Jurnal Riset Manajemen dan Bisnis 7, no. 2 (2023): 99–102. http://dx.doi.org/10.36407/jrmb.v7i2.844.

Full text

Abstract:

Sponsors have become one of the essential factors in sports activities, and their role as one of the critical aspects in implementing sports activities cannot be denied. Especially for sports teams, sponsors can provide additional funding that can support operational activities. Meanwhile, from the perspective of sponsors, companies' involvement in providing their support is based more on promotional strategies to expand the symbolic value of sponsors. This brief commentary briefly describes sponsorship, marketing, and future study opportunities.

APA, Harvard, Vancouver, ISO, and other styles

49

Saputra, Riski Adi, and Audita Nuvriasari. "Promotion Development through Online Media and Client Data Base Management at PT Tetrahiel Professional Management." Asian Journal of Community Services 3, no. 7 (2024): 601–10. http://dx.doi.org/10.55927/ajcs.v3i7.10184.

Full text

Abstract:

The rapid changes in the global business environment demand quick adaptation to technological and regulatory shifts. Management consulting firms like PT Tetrahiel Profesional Manajemen in Yogyakarta assist businesses in navigating these challenges with services in financial, HR, marketing, and information systems consulting, plus training programs. This internship optimized PT Tetrahiel's online promotion and client database management. Activities included digital marketing training via Instagram and TikTok, developing SOPs for client acquisition and follow-up, and creating a computerized clie

APA, Harvard, Vancouver, ISO, and other styles

50

Confetto, Maria Giovanna, and Alfonso Siano. "Social Media Content: A Management Framework." International Journal of Business and Management 13, no. 6 (2018): 84. http://dx.doi.org/10.5539/ijbm.v13n6p84.

Full text

Abstract:

This paper aims to introduce a model for social media content management that is focused on both the strategic and operational levels to guide companies in setting, formulating and spreading social media marketing content and monitoring the achieved results. The framework has been realized considering different cognitive goals related to the organizational unit responsible of the development of the content marketing processes, corporate content identity, decision making elements for digital content creation, the diffusion of content through social media platforms, and the tools and parameters

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!