Academic literature on the topic 'Optimism. Consumers Marketing'

PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers.Design/methodology/approachFirst, antecedents that may significantly affect the usage intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N= 2,186) and Twitter data (N= 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers. Structural equation modeling (SEM) was used to test the proposed hypotheses on data collected from 293 participants of an online survey.FindingsBesides perceived ease of use and perceived usefulness, the quality and diversity of a system, its enjoyment, consumer’s technology optimism and risk (surveillance anxiety and security/privacy risk) strongly affect the acceptance of smart speakers. Among these variables, enjoyment had the strongest effect on behavioral intention to use smart speakers.Originality/valueThis is the first study that incorporates netnography and SEM for investigating technology acceptance and applies it to the field of interactive smart devices.

Purpose The purpose of this paper is to incorporate an extended technology acceptance model (TAM) and examine how various factors comprehensively influence and determine consumers’ perceptions, attitude, and usage intention of 3D-printed apparel. Design/methodology/approach An online survey was designed using established measures and 1,002 participants were recruited. Findings All external variables were related. Beyond indirect influences, tech optimism still moderately influenced ease of use, but weakly influenced attitude; aesthetics still strongly influenced usefulness and attitude, but weakly influenced usage intention; performance still strongly influenced ease of use, usefulness, and attitude. In addition, only indirect influences came from tech optimism to usefulness and usage intention, aesthetics to ease of use, and performance to usage intention. The TAM relationships were mostly confirmed, except ease of use to usefulness. Usage intention was mostly determined by attitude, which was largely influenced by design, performance, and usefulness, and limitedly contributed by aesthetics and usefulness. Research limitations/implications Participants’ response might be influenced by the provided materials of 3D-printed apparel. Practical implications The present study explicitly showed a complete picture about all possible influences among factors. Business managers can make strategies to meet consumers’ needs based on the current study without worrying about overlooking any possible effects. Originality/value The current study, for the first time, examined: consumers’ adoption intention of 3D-printed apparel, the relationships among external variables, and how external factors comprehensively influenced consumers’ perceptions, attitude, and usage intention.

Purpose This paper aims to analyze how judgment bias (optimism vs pessimism) and temporal distance influence self-control decisions. This research also analyzes the mediating role of perceived control on judgment bias and temporal distance. Design/methodology/approach Three studies (one laboratory and two online experiments) analyze how judgment bias and temporal distance influence self-control decisions on consumers’ willingness to pay. Findings The findings uncover an important boundary condition of temporal distance on self-control decisions. In contrast to previous research, the findings indicate that individuals exposed to optimism (vs pessimism) bias display more self-control in the future and make choices that are more indulgent in the present. The findings also reveal that perceived control mediates the effects of judgment bias and temporal distance. Practical implications The findings help managers to adapt short- and long-term marketing efforts, based on consumers’ momentary judgment biases and on their chronic judgment bias orientation. Originality/value This research contributes to the literature on self-control and temporal distance, showing that judgment bias reverses previous research findings on self-control decisions.

Purpose The development of wearable technology has significantly changed the way people participate in physical activities. The purpose of this paper is to segment users of sports wearable devices based on technology readiness (TR). Design/methodology/approach Participants comprised a convenience sample of 356 participants using sports wearable devices in South Korea. Cluster analysis was performed to identify clusters of sports wearable users based on their TR (i.e. motivating and inhibiting beliefs regarding technologies). Analysis of variance and post hoc Tukey’s test were used to determine whether there were significant differences among the clusters. Findings Clustering identified three groups of users of sports wearable devices: Explorers (high motivation, low inhibition), Laggards (low motivation, high inhibition) and Pioneers (high motivation, high inhibition). Each group demonstrated significant differences in TR (i.e. optimism, innovativeness, discomfort and insecurity). It also found that Laggards are more likely to be female and older users (i.e. over 40 years old). Originality/value This study explores characteristics of possible market segments and provides a better understanding of user profiles of sports wearable devices. These findings provide insightful implications for marketers of sports wearable devices, who can tailor marketing strategies to each segment. Designers of sports wearable devices can benefit from the user profiles and develop more appropriate products for users.

Representing three states in the United States, the authors describe approaches and practices of direct-to-consumer markets from their combined experience of 40 plus years of working with Community Supported Agriculture (CSA), beginning in the early years of skepticism about the CSA model to the periods of rapid growth and optimism followed by today’s challenges regarding market saturation, competition from mainstream foods, complex logistics, and cultural disconnect. Through Cooperative Extension appointments in California, Vermont, and Washington, the authors have supported farmers as they have adopted CSA models and then adapted these models in response to changing consumer demand. This article examines the term and concept of CSA and how it has evolved in practice in different parts of the United States and at times been misused and co-opted for marketing purposes. We explore recent variations on the CSA model, including Farm Fresh Food Boxes (F3B), and discuss economic factors, marketing considerations, environmental stewardship, and community connections. The article concludes with projections for the future of CSA and the importance of maintaining authentic and beneficial relationships between farmers and consumers.

The moods and categories of consumers of fashion industry goods analysis in the context of global processes are the main purposes of this study. Methodology. An analytical method was used to study consumer trends in the fashion industry. The main categories of consumers of the fashion industry are determined by the method of synthesis. It is recommended to integrate the obtained categories by the induction method into the marketing activity of the fashion brands. Results. The most important moods of world consumers in the conditions of global world processes were investigated in the work. Four main sentiments have been identifi ed: fear, just resilience, a desynchronized society, and radical optimism. In order to establish the main ways of behavior of players in the market of the fashion industry, the categories of consumers of industrial goods were identifie d: stabilizers, settlers, new optimists. The key areas of new methods of interaction of fashion brands with consumers are the following: - ease of decision-making (sales in stores with a limited range will grow);- quiet trade (rejection of daily uncertainties);- unifi ed commerce (creates uninterrupted interaction with customers on all channels);- referral to archives (resale industry shows signs of acceleration);- hyperlocalized social commerce (possibility of earning a commission for all participants of the offline / online retail chain);- attracting attention to the cities of the second level (shifting attention from oversaturated cities of the 1st level to remote cities of the 2nd level, providing high-speed logistics);- AR / VR purchases (use of virtual reality);- evolution on demand (simplifi cation of US-design (user experience) in the online space - capacity (and savings) of packaging (group purchases at reduced prices, minimization of packaging).The obtained data are recommended for implementation in marketing and management activities of Ukrainian fashion brands.

Recently in Malaysia, a substantial number of consumers have been found to be avoiding online shopping as they prefer to shop in physical stores. This scenario brings up the issue of whether Malaysian consumers are ready technologically to shop online. To tackle this issue, a review of the concept of technology readiness is made to help explain Malaysian consumers’ online purchase intention behaviour. Technology readiness is chosen here because the concept reflects an individual’s predisposition in the usage and adoption of new technology. For the purpose of this review, this study selects technology readiness concept as proposed by Parasuraman (2000). From the review, this study found that technology readiness has been measured in the past either as a single (unidimensional) or a multidimensional construct involving four factors, namely, optimism, innovativeness, discomfort and insecurity. A summary on past researchers’ findings in identifying the relationship between technology readiness (and its proposed dimensions) with technology usage is included in this review. For example, technology readiness was found to have a significant influence on behavioural intention in using mobile commerce to purchase travel-related service. Additionally, technology readiness motivator (optimism and innovativeness) and inhibitor (discomfort and insecurity) were identified to be related to intention to use technology. Based on the review, this study proposes a model to help explain the user’s intention to purchase online situation. In the proposed model, both technology readiness motivators and inhibitors are suggested to show positive and negative influences respectively on the user’s intention to purchase online. This review is thought to be beneficial to many. For instance, researchers would find insights on the usefulness of technology readiness and on how it has been and can be applied for further investigation. As for marketing practitioners, the review would help guide them understand the influence technology readiness has on consumers behaviour intention in adopting online shopping which they could apply for future marketing strategy.

Abstract In order to identify the attitudes of consumers towards innovative food products, including functional foods, qualitative research was carried out in 2019 to find out what are the components of these attitudes in relation to innovative food, on the example of functional food, in the conditions of the growing global tendency to care for health and convenience. As a result of the research carried out using the focus group interview (FGI) methodology, it was found that innovative food is associated with a new taste or packaging, increased nutritional value, as well as health related attributes. Often, in studies, consumers also referred to the reduction or complete elimination of allergenic ingredients and other chemical ingredients, e.g. preservatives, flavor enhancers. Consumers accept these innovations in different ways, generally showing skepticism about “improving” food by enriching it with various ingredients, while positively referring to changes related to the reduction in the content of nutrients considered harmful to health, e.g. fat, sugar or salt. It was also noted that innovativeness treated as a personality trait is accompanied by such features as: openness, tolerance, optimism, life satisfaction, while people lacking tendency to accept innovation are usually pessimistic about the world, attached to tradition or thrifty. It was also noted that consumers similarly perceive innovative and functional food, indicating that functional products are food with a specific health purpose, with a modified composition. The interviewees also indicated that it is possible to increase the interest of consumers in purchasing new food products or functional food through, inter alia, well targeted marketing messages, and it is necessary to take into account the legal regulations regarding their wording when formulating them. This applies in particular to the possibility of using nutrition and health claims in the case of products enriched with ingredients with a declared health-related effect.

Quality assurance is very important for food products manufacturers to survive in the extremely competitive markets. Quality, in a simple context in which solely the intrinsic product attributes are focused on, is widely considered as consumer liking [1]. Very often, to better understand product position for the purpose of consumer satisfaction, consumer liking has been related to sensory attributes in traditional sensory and consumer research. Nevertheless, apart from sensory attributes, the current trends of research have focused on emotions, which have come to play a major role in consumer liking. Our initial goal was to look for relevant emotions to explain consumer liking on beer products. Precisely, this study aimed to address the two following questions: (1) whether or not emotions could be connected with respect to specific products via sensory attributes, if that is the case, (2) whether products, evoking either positive or negative emotions, would be more or less appreciated by consumers. Two experiments were performed on 8 commercial beer products. In the first experiment, an emotional profile was created by check-all-that-apply questionnaire. The emotional data was then related to consumer liking data collected from the second experiment in order to obtain the preference mapping. The results showed that the products evoking positive emotions (e.g., optimism, eager, curiosity, etc.) were highly appreciated by consumers, while the products evoking negative emotions (e.g., loneliness, lost, laziness, rage, etc.) received low appreciation. These results suggested that product quality (i.e., liking in this context) can be better understood through the prism of emotions, the so-called emotions of quality, which were evoked via sensory attributes. It could help researchers and marketing professionals better understand emotions evoked from their products in the one part, and elucidate to approach firm products to ideal products in the other part.

Mestrado em Marketing
A Responsabilidade Social Empresarial (RSE) tem despertado, cada vez mais, o interesse da investigação de marketing, nomeadamente no que diz respeito à relação entre a RSE e o consumidor. Vários estudos avaliaram o impacto da RSE no comportamento do consumidor, tendo concluído que as suas atitudes são influenciadas pelas iniciativas de RSE. No entanto, alguns autores (exemplos: Maignan, 2001:58; e Mohr et al., 2001:48) teceram críticas a esses estudos pelo facto de terem assumido que a notoriedade das iniciativas de RSE existia, e sugeriram o desenvolvimento de estudos que determinassem o nível de notoriedade destas iniciativas junto dos consumidores. O presente estudo tem como objetivo responder a esta recomendação, examinando a notoriedade dos projetos sociais das marcas Optimus, TMN e Vodafone junto dos consumidores. Os resultados mostraram que os consumidores têm um fraco conhecimento desses projetos, em especial no caso da Optimus. Além disso, verificou-se uma clara dificuldade em associar os diversos projetos aos operadores e em descrever os respetivos objetivos, o que vem reforçar a necessidade de melhorar a efetividade da comunicação. De facto, tal como Mohr et al. (2001:48) sugerem, se os consumidores não têm conhecimento das iniciativas de RSE, os respetivos benefícios que foram estudados na literatura são apenas relevantes do ponto de vista teórico, tendo pouca repercussão prática nas empresas.
Corporate Social Responsibility (CSR) has attracted, increasingly, the marketing research, particularly with regard to the relationship between CSR and the consumer. Several studies have evaluated the impact of CSR on consumer behavior and concluded that their attitudes are influenced by CSR initiatives. However, some authors (eg Maignan, 2001:58; and Mohr et al., 2001:48) have criticized these studies because they have previously assumed that the awareness of CSR initiatives existed. As such, the authors suggested the development of studies to determine the level of awareness among consumers. This study aims to answer this recommendation by examining the consumer awareness of the social projects of Optimus, TMN and Vodafone. The results showed that the awareness is low, especially in the case of Optimus. In addition, there was a clear difficulty in linking the various projects to operators and describe the respective goals, which reinforces the need to improve communication effectiveness. In fact, as Mohr et al. (2001:48) suggest, if consumers are not aware of CSR initiatives, the CSR benefits that have been studied in the literature are only relevant in theory, having little effect on business.

Marketing research has attempted to shed light on donor responses to a variety of donation appeals and strategies. More recently, research has examined the effect of changing the content of an appeal in both a donation solicitation and a cause-related marketing context. Some charities are highly successful with their marketing and fundraising strategies, while many others struggle to fund their services. This discrepancy in donor support is cause for concern from a public policy perspective, where optimizing the distribution of dollars is a key objective. Particularly in a recessionary economy, with more and more charities appealing to donors for their support, charity choice has become more crowded than ever before. The question of which charity is chosen and how much to spend on that charity can determine which charities succeed and which ones fail, as donors become increasingly concerned with maximizing the impact of their donor dollars. I begin the dissertation with a thorough review of the relevant literature to provide a foundation and backdrop to the issues I study in two sets of studies. In the first set of studies, I examine deservingness of a recipient, where judgments are affected by the donation appeal content. Specifically, I look at how recipient information profiles can affect donor response. In the second set of studies, I examine donor response in a novel cause-related marketing format - online charity auctions where I vary factors related to the auction products, price and the percentage of auction price that is donated to charity. These two papers contribute to the research in donor response to charity appeals by shedding light on the deliberative aspect of the decision process. Public policy and managerial implications are discussed, where an increasingly competitive environment with many comparative options are becoming standard challenges for charity fundraisers. A review of the relevant research areas for both papers precedes the studies to provide a foundation and motivation for our hypotheses and research designs.
Marketing

The monograph proposes a methodology of new marketing, structural and economic-management approaches for tourism organizations in the modern conjuncture of tourism for the elderly. Approaches that take into account the consumer behavior of older people and other age groups, retired, proposed in this paper, can be more effectively used to involve these categories in tourism. The aging of the population and demographic changes in the structure of consumers of tourist products require Russian travel companies to optimize their approaches and strategies, rebuild the tourism infrastructure to organize the supply of products in demand in the world tourism market that meet the needs of older people. The assessment of relevance of tourist products and their elements to requirements of elderly tourists is presented. It is intended for teachers, postgraduates and students of higher educational institutions, specialists in the organization of tourist activities, heads of travel agencies, researchers and all those who are interested in the development of tourism activities.

Electronic payment is widely regarded as a fund transfer between parties electronically for commercial purposes, and it is increasingly being recognized as a key competitive tool in the present situation. While businesses are focusing more on rational factors behind consumer acceptance and adoption of e-payment, academic research is lagging in investigating the emotional factors. This chapter is providing a clear background about how businesses can emotionally influence and motivate consumers to utilize e-payment methods for their day to day transactions. A sample of 460 professionals in Sri Lanka was empirically investigated with the aim of identifying the emotional factors influencing professionals to adopt and use e-payment methods. A structured questionnaire was used to collect data and the exploratory factor analysis identified that the professionals' e-payment adoption was influenced by six different emotional factors. Based on the literature these factors are innovativeness, professional satisfaction, optimism, insecurity, skepticism, and discomfort.

This chapter reviews the many new tools the advent of AI agents has placed into the hands of marketers and consumers alike. AI agents are redefining the roles and rules of the marketing game. While once marketing was the interaction between marketing professionals and customers, AI agents are taking key roles on both sides. The chapter shows how Artificial Intelligence Marketing Agents have begun to proffer the marketer unprecedented marketing research and communication capabilities. However, at the same time AI applications are empowering the consumer to bypass or question the corporate marketing message. Virtual Personal Shopping Assistants (VPSAs) can learn consumers' tastes, predict their needs, and optimize their product purchases. VPSAs are able to instantly match a consumer's need against all accessible products that meet the consumer's expectations and price points. The chapter concludes with recommendations for marketers to recognize the primary role that the consumer's VPSA will play in the marketing game and adjust their marketing efforts accordingly.

This article proposes a novel model to optimize e-marketing planning in tourism sector, based on the convergence among interactive digital television, mobile networks and cloud computing systems. The proposed research approach is exploited, towards efficiently facilitating marketers to accomplish optimum e-marketing data analysis and design effective mobile marketing strategies, targeting potential users under a personalized advertising scheme. This model also enables marketers to predict future purchasing patterns and efficiently understand customers' behavior. Collected e-marketing data, revealing customers' preferences, is optimally displayed to marketers, using emerging user-friendly interfaces based on cutting edge web technologies, towards providing an actual mean to automatically customize services for individual market segments in tourism sector. The applicability and usefulness of the system were tested by interviewing a sample of hotel marketing managers, and the findings provide useful practical implications.

The decision of destination's selection is almost always accompanied by hotel selection. Hence, it is essential for tourism stakeholders to understand the marketing means' correlation toward destinations and hotels. In addition the purchasing behavior of consumers in tourism and hospitality needs to be examined in order to give the ability to optimize marketing strategies and promotional campaigns. The purpose of this chapter is to examine and present the perspectives on the island's destination and hospitality marketing held by consumers visiting Crete. The study's contribution is based on the clarification of consumers' purchase behavior and consumerism patters in tourism with reference to destination and hotel selection. It also gives an understanding for the marketing's influential importance for tourism purchases. The research was undertaken with departed tourists from Crete. As the research findings revealed, the perspectives of tourists concerning destination and hospitality marketing may vary significantly toward gender, age, education, and income. The research findings also indicate that younger and more educated consumers seem to have better knowledge and higher use of Information Technologies. On the contrary, elder people and those who are less educated are dependant to traditional ways of advertising. Furthermore, income plays a significant role dealing with additional services, better accommodation, and – in general – higher quality of provided products, whilst pricing policy still remains crucial for all tourists, no matter their financial revenues. The chapter also provides suggestions for further destination and hospitality marketing development, and information for the importance of each marketing mean used to lure tourists to visit the destination.

Most existing mathematical models of consumer choice behavior assume that individuals’ preferences remain invariant over time. Although the assumption of invariant preference functions may be reasonable in some choice contexts, consumer preferences are largely influenced by variety-seeking effects. This chapter presents four models on consumer choice behavior, shopping performance, marketplace advantage, and buying decisions involving several cognitive, economic, and relational determinants affecting consumer behavior. These models are based on sequential structural equations using interrelated variables and can be applied in research on consumer shopping channel choices based on cognitive characteristics and consumer risk profiles. The framework for measuring the consumer behavior discussed in this chapter provides analytical dimensions for delineating the prediction of intangible variables affecting consumer preferences in order to optimize the purchase decisions in a given marketplace.

When Alibaba Inc. started Taobao.com in 2003, there were only a handful of Internet sellers trading online, mostly in second-hand products. Ten years later, China's e-commerce has become the world's largest in terms of total consumer spending, surpassing that of the USA. The expanding service sector within the e-business industry, growing popularity of mobile phones, increased number of Internet users, and extensive competition in the e-commerce industry contribute to the astounding growth of China's Internet market. Despite all the optimism, there are still many issues challenging the development of e-commerce in China, particularly the constraints presented in the domestic and international supply chain systems. In this chapter, the authors review the present market conditions of the Business-to-Consumer (B2C) and Consumer-to-Consumer (C2C) markets in China, analyze the critical factors of future development, and discuss the implications for online businesses.

Channel management is a critical and integral part of the marketing management department of the company. The channel partners help the company to move their goods from the manufacturing site to the doorstep of the consumers. This is a complicated process in all areas and countries – particularly in geographically and culturally diverse countries like India. There are a wide variety of intermediaries already existing in the markets and they serve different roles and purposes. The organization has to understand the objectives of each of these types of intermediaries and then plan and design their distribution systems accordingly. There is a cost attached to each layer of the marketing channel, and the companies have to find out the ways and means of getting the maximum benefits from these intermediaries at the optimum cost. The type of marketing channel adopted by the company is dependent on the product-market structure of the company. The distribution systems of FMCG companies are different from those of consumer durables, which are again different from those of industrial products. From time to time, there are conflicts between intermediaries and even between the company and its intermediaries. The key responsibility of resolving the conflicts is with the company, and in many cases, they have laid down policies and practices of resolving conflicts. These conflicts are happening more often as the power balance in the marketplaces are steadily shifting from the manufacturer to the retailers and, in general, to the channels. However, retailers and wholesalers provide invaluable service to the company as well as the consumers and have thus become an important part of the channels and the distribution system as a whole.

Abstract Turning an organization to an effective data driven decision making is vital factor to have and achieve digital transformation journey smoothly and successfully in the Energy sector, in which the energy industry has been trying to achieve the complete cycle Listen, Understand, effect and Decide rightly and quickly across the whole value chain such as HR, Finance, legal and contracts, operations, etc. since several decades where the software solutions were not in the priority list of the industry special the operations for many reasons, which created a serious of concequences which the industry is suffering from now such as listening carefully to the operations, understand the exact needs no matter how much we might save even if it’s 1 USD or 1 minute but do it correctly first time will save hours and millions later, silos in the organizations, distracted technologies not integrated, limitation of the technologies capabilities, people skills and compenetencies and the expectation the has been always set wrongly didn't support the industry to have organization reliance, security, safety, service quality and loyalty and reduce time and cost. With the current unprecedented crisis which are the COVID-19 and the massive oil crisis bundled together have created disturbance across the whole Energy industry which impacted the whole value chain not only for the Energy industry not the rest of the industries dramatically. The Panademic affect the whole key processes that the people used to for the last several decades, but the most important thing is change management process or manage to change process approach which is completely changed and from my opinion since years came true. Having the disruptive technologies will support the whole industry to come back much stronger than before as proven in other industries such as Aerospace and Defense, Telecome, Automative, Banking etc. The Intelligent Energy Platform focus on achieving what they couldn't achieve in the last decades through unique a approach towards the whole complete cycle Listen, Understand, effect and Decide, through developing and design a subway map for the whole workflows across the whole industry value chain integrating all the data sources together, by studying and remapping the whole processes, answering key four questions for each process, activity and tasks who, where, what and why, empowered machine learning with algorithms that will achieve the automation through digitizing and standardizing over a cognitive environment. There are several key pillars to get the digital transformation journey successfully and smoothly happening from my experience in the field operations, engineering, business, marketing and sales; Know and be clear on the end goal, which the Intelligent Energy Platform will include; select the right team from all the key stakholders, felexible and adoptable to change during the journey, tackle the exact needs for every process, activity and tasks, the power to change and update the solution at any given time, strong learning system, etc. In addition there are complimentary and network tool which is empowering the Intelligent Energy Platform that will expedite and support the journey massively, which is an advanced Infinity unique communication tool which is empower by all disruptive technology that will allow as an example all field engineers and management to be in one free Infinity business communication ' chatting' constructive and organize powered by disruptive solution where an example the engineer in a field and the operations has stopped for spare parts, equipment, machine, tool, etc. so he/she will send a normal message over our Infinity chatting app through the mobile or tablet and automatically this app will do a quick research in the back system, and display where it's available if it's within the country in another field, company, workshop, hence the engineer will click on the intended target, then automatically will go to the right approvals to approve on fly though the mobile or tablet, this will impact the performance of the operations massively and drop the non-productive time heavily by 20-30% and generate new business revenue in which few companies who are not utilizing all there equipment can rent to other sister companies and get revenue out of instead of just being in the workshop without any useful usage or productivity, it won’t stop by that only but will go to the contracts, legal, HR, etc. After implementing the solution and look to our demand graph, this free, perfect and instant unique communication app will allow the company immediately to see huge improvement on organization resilience which will reduce the time taken for any such request mentioned above from months to few days, organization will be more efficient, reduce cost by millions and millions meanwhile generate new business revenue by millions a well, enhance service customers loyalty and experience, improve decision making process, safety and security. this will impact directly the consumer surplus where the consumers who will be in this case the engineers will be willing to pay the gap based on the market preference and also avoiding the dead loss where the company will be financially and operationally more efficient. Not only that also transforming on people how they are communication through exchanging quickly photos expressing what they want to say, getting the attention quickly, make things faster in terms of decision that need to be taken through friends, families, and sometimes business as well with limitation. Digital is the only recourse and last hope for this industry to get out of its repeated pitfalls in the last decade and Intelligent Energy Platform will allow the industry and the whole value chain to be effectively integrated, tackle all the needs and requirements through Listen, understand, effect and decide to achieve a significant results, generate new jobs and roles and also will allow the industry to upturn again quickly and be able to face the upcoming expected and unexpected crisis. It's clear that the big players in the Energy industry are struggling because of several reasons but the most important factor is the digital path and develop digital solutions and one of the main issues is setting the right expectation which is related to the organizations, expectation and the experience across the whole ecosystem such operators, partners, vendors, etc. our Intelligent Energy Platform is focus on introducing an end-to-end platform solution focus on organization resilience, integrated technology, and completely agile complement by free, profit and instant app such as an infinity unique secured communication app, sharing experience business app, that focus on getting more and more networks to attract thousands and thousands of users and regain the trust and loyalty again in the industry. The unique secured communication app within the Intelligent Energy Platform which is n-sided with the engineers, service companies, management and business team will be zero-price quite close to the YouTube approach in terms of pricing strategy where it will be connecting n-sided with zero price and when it will expand it might be with negative price as well in which will allow 2/ 3 sided and even more to attract more users within the industries and enhance the service loyalty and quality, achieve one of the complex objective organization reliance, optimize performance, decision making and turn to data drive organization successfully and smoothly. Developing the Intelligent energy platform will allow our team to lead the platform approach in the Energy industry differently through free, profit and instant approach which will attract huge number of users who are looking for opportunities to gain the trust, loyalty again and feel secured. this will upturn the companies not only to find their ways throught the right approach but creating and developing new jobs and roles across the whole industry accompaniment significant contribution to the market revenue and profit.