Log in

Relevant bibliographies by topics / Optimization of websites / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Optimization of websites.

Dissertations / Theses on the topic 'Optimization of websites'

Author: Grafiati

Published: 24 April 2022

Last updated: 30 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 44 dissertations / theses for your research on the topic 'Optimization of websites.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Міщенко, Павло Миколайович, Павел Николаевич Мищенко, Pavlo Mykolaiovych Mishchenko, Сергій Павлович Шаповалов, Сергей Павлович Шаповалов, and Serhii Pavlovych Shapovalov. "Optimization of Websites Advertising Budget Distribution." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/55773.

Full text

Abstract:

This paper is devoted to problem of the most optimal allocation of website`s advertising budget among teaser networks. We consider the possibility of improving the efficiency of distribution by means of an automated system. The main steps of genetic algorithm and integral estimation adaptation to the multiple-criteria problem solution are shown.

APA, Harvard, Vancouver, ISO, and other styles

2

Kanwal, Wasfa. "Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4881.

Full text

Abstract:

ABSTRACT Context: With growing number of online businesses, Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to optimize a website so that it ranks well on Search Engine Result Pages (SERPs). Dynamic websites are commonly used for e-commerce because they are easier to update and expand; however they are subjected to indexing related problems. Objectives: This research aims to examine and address dynamic websites indexing related issues. To achieve aims and objectives of this research I inte

APA, Harvard, Vancouver, ISO, and other styles

3

Howard, Dawne E. "The Finding Aid Container List Optimization Survey: Recommendations for Web Usability." Thesis, School of Information and Library Science, 2006. http://hdl.handle.net/1901/340.

Full text

Abstract:

This paper examines the results of a usability study for finding aids from the Special Collections Research Center at North Carolina State University. In 2005, the Special Collections Research Center reformatted its finding aids so that the container information, typically located on the left-hand side of the document, moved to the right-hand side of the document. The study tested the effectiveness of this change, and determined that traditional finding aids performed better. The analysis of the study’s results is followed by a discussion about Web usability guidelines for online finding ai

APA, Harvard, Vancouver, ISO, and other styles

4

ALMEIDA, PATRICK SCRIPILLITI BAHIA DE. "SEARCH ENGINE OPTIMIZATION OF WEBSITES AT INTERNET: A CONTRIBUTION FROM ERGODESIGN." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2007. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10375@1.

Full text

Abstract:

Os mecanismos de busca vêm se tornando os principais intermediários entre os usuários e toda a informação que está disponível na Internet. O bom posicionamento de um sítio nos resultados apresentados aos usuários dos mecanismos de busca é um diferencial de mercado, pois permite aumentar significantemente o tráfego do sítio, além de se trabalhar com a marca da empresa. Esta pesquisa foi realizada com usuários e desenvolvedores, focados em Internet, com o objetivo de apontar recomendações para o projeto de otimização de sítios para mecanismos de busca na Internet. Os métodos utilizado

APA, Harvard, Vancouver, ISO, and other styles

5

Garcia, Léo Manoel Lopes da Silva [UNESP]. "Investigação e implementação de ferramentas computacionais para otimização de websites com ênfase na descrição de conteúdo." Universidade Estadual Paulista (UNESP), 2011. http://hdl.handle.net/11449/98701.

Full text

Abstract:

Made available in DSpace on 2014-06-11T19:29:41Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-08-03Bitstream added on 2014-06-13T20:59:57Z : No. of bitstreams: 1 garcia_lmls_me_sjrp.pdf: 6057674 bytes, checksum: a26fce0d239fd5ca19b1f04d3236faa6 (MD5)<br>Quando fala-se de evolução da Web, poderia realmente ser mais apropriado falar de design inteligente. Com a Web se tornando a principal opção para quem produz e dissemina conteúdo digital, cada vez mais, as pessoas tomam a atenção para esse valioso repositório de conhecimento. Neste ambiente, os mecanismos de busca configuram-se em a

APA, Harvard, Vancouver, ISO, and other styles

6

Alfvén, Mikaela, and Amanda Creutz. "Web Accessibility and Search Engine Optimization: an investigation on the implementation and its effect within e-commerce websites in Sweden." Thesis, Jönköping University, JTH, Avdelningen för datateknik och informatik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53202.

Full text

Abstract:

With the digital world we live in today, inclusion on the web is crucial. Ensuring all who want to access the web can do so is a responsibility that can be vague. As prior research has shown that making a website accessible is a low prioritized matter because of time and money, but also lack of knowledge, the purpose with this thesis was to find out if factors used for search engine optimization could cater to web accessibility. There is a general understanding that there are overlapping factors between the two concepts. Since search engine optimization is a desired and successful part of prov

APA, Harvard, Vancouver, ISO, and other styles

7

Garcia, Léo Manoel Lopes da Silva. "Investigação e implementação de ferramentas computacionais para otimização de websites com ênfase na descrição de conteúdo /." São José do Rio Preto : [s.n.], 2011. http://hdl.handle.net/11449/98701.

Full text

Abstract:

Resumo: Quando fala-se de evolução da Web, poderia realmente ser mais apropriado falar de design inteligente. Com a Web se tornando a principal opção para quem produz e dissemina conteúdo digital, cada vez mais, as pessoas tomam a atenção para esse valioso repositório de conhecimento. Neste ambiente, os mecanismos de busca configuram-se em aplicativos populares, tornando-se intermediários entre os usuários e a miríade de informações, serviços e recursos disponíveis na grande rede. Neste sentido, o Webdesigner pode atuar de forma decisiva, proporcionando uma melhor resposta na classificação dos

APA, Harvard, Vancouver, ISO, and other styles

8

Pařízek, Michal. "Conversion Rate Optimization with A/B Testing." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-17125.

Full text

Abstract:

The goal of this Master's thesis is to explain the importance of the Conversion Rate Optimization (CRO) at today's E-commerce market share. A lot of people in Czech Republic confuse this term with more popular and similar term: Search Engine Optimization (SEO). The CRO focuses on the particular website and its ability to meet the business goals. The goal of the CRO is to improve the website and its conversion rates for acceptable costs. The ROI is important here. The CRO is a broad topic so I focus only on one part -- A/B Testing. This technique is based on showing different variations of a sp

APA, Harvard, Vancouver, ISO, and other styles

9

Hasan, Md Nazmul, and Gul Hakeem. "TO STANDARDIZE OR TO ADAPT: A WEBSITE’S DILEMMA IN THE CONTEXT OF ONLINE CUSTOMER SATISFACTION : A Comparative Study of Unilever & Adhuli Website’s in the Bangladeshi Market." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19512.

Full text

Abstract:

The student thesis deals with standardization and adaptation of a company’s website in the enhancement of customers’ online satisfaction in the case of Unilever Bangladesh & Adhuli. The aim of the study is to carry out a comparative study between Unilever’s Bangladesh website and Adhuli’s website and through comparing and contrasting, identify the level of adaptation and standardization that effects customer online satisfaction in a positive manner. Effectiveness of a website in our study context means the website’s ability to attract, retain and ultimately engage the customer in a buying

APA, Harvard, Vancouver, ISO, and other styles

10

Ribeiro, Joana Filipa Inácio. "Aplicação das técnicas de Search Engine : optimization a um Site." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11369.

Full text

Abstract:

Mestrado em Marketing<br>Num mercado saturado de marca, onde o meio online está em forte expansão é importante que uma empresa/marca marque presença no online e que se destaque. Uma marca tem que se aproximar cada vez mais dos seus consumidores ou clientes. Deve ser conhecida, lembrada e relembrada. Hoje em dia ser uma marca e estar presente no online não basta. Para ter sucesso deve ser encontrada, comprendida e memorável pelos consumidores. Assim, surge a necessidade de aplicar o processo de Search Engine Optimization no site de uma marca. Search Engine Optmization (SEO) tem como objecti

APA, Harvard, Vancouver, ISO, and other styles

11

Ruseckas, Evaldas. "Žurnalo "Lietuvos matematikos rinkinys" duomenų bazės sukūrimas ir realizavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20090908_201758-28329.

Full text

Abstract:

Darbo esmė – išanalizuoti naujausius galimus literatūros šaltinius, įgalinančius kurti galimus problemos sprendimus. Spręsti problemą. Pateikti gautus teorinius ir eksperimentinius rezultatus. Suformuluoti išvadas. Darbo tikslas – suformuluoti magistrinio darbo problemą, parengti teorinę bazę, atlikti praktinius eksperimentus bei juos pagrįsti. Pasiekti rezultatai: išanalizavus turimą literatūrą, paskaitinėjus kelis internetinius forumus buvo pastebėta, kad daugiausia dėmesio skiriama greičiui. T.y. dažniausiai norima pasiekti, kad konkreti interneto svetainė kuo greičiau pasiektų vartotoją. T

APA, Harvard, Vancouver, ISO, and other styles

12

Knopp, Filip. "Zvyšování obchodní výkonnosti webu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-193052.

Full text

Abstract:

This thesis deals with the improving of website business performance through the optimization with a focus on user experience. Its concern is not how to accumulate more traffic to the website but rather how to motivate website users, persuade and help them achieve desired goals. The aim is to introduce the concept of User Experience (UX) and Conversion Optimization (CRO). Further on, to suggest a general process of the website optimization focused on user experience and to apply this procedure in a case study. The contribution of this thesis is to link the UX/CRO concepts that provide users wi

APA, Harvard, Vancouver, ISO, and other styles

13

Lundgren, Rasmus, and Tobias Lindström. "Sökmotoroptimering och informationsdesign på en herrfrisörs webbplats : Search Engine Optimization and information design on a men’s hairdresser website." Thesis, Högskolan i Jönköping, Tekniska Högskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27503.

Full text

Abstract:

Det här examensarbetet handlar om att skapa kundanpassad informationsdesign och genomtänkt sökmotoroptimering på en webbplats åt en frisörsalong för herrar. Arbetet har utförts i samarbete med företaget Hair & Nu, men resultatet är mer generellt för herrfrisörer. Hair & Nu’s nuvarande problem är att de inte har någon webbplats, och blir därför svårfunna med en nylanserad webbplats i den hårda konkurrensen som råder bland frisörsalonger. Under rapportens gång har följande två frågeställningar besvarats: • Vilken kundrelaterad information skall tillämpas på en herrfrisörs webbplats för a

APA, Harvard, Vancouver, ISO, and other styles

14

Dalci, Mustafa. "Using Google Analytics, Card Sorting And Search Statistics For Getting Insights About Metu Website." Master's thesis, METU, 2011. http://etd.lib.metu.edu.tr/upload/12613077/index.pdf.

Full text

Abstract:

websites are one of the most popular and quickest way for communicating with users and providing information. Measuring the effectiveness of website, availability of information on website and information architecture on users

APA, Harvard, Vancouver, ISO, and other styles

15

Шипуліна, Юлія Сергіївна, Юлия Сергеевна Шипулина, Yuliia Serhiivna Shypulina та М. С. Проноза. "SEO-оптимизация: основные ошибки в её применении". Thesis, Сумский государственный университет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32784.

Full text

Abstract:

Поисковая SEO оптимизация – один из ключевых методов продвижения сайта, который включает в себя комплекс мер для поднятия позиций сайта в результатах выдачи поисковых систем по определенным запросам. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/32784

APA, Harvard, Vancouver, ISO, and other styles

16

Kosina, Pavel. "Optimalizace webových stránek a strategie prodeje." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222275.

Full text

Abstract:

This thesis deals with websites optimizing for search engines. It describes the basic website optimalization practices in the source code as well as influencing the surrounding site in such a way that the web site finished best in the search results. It also describes illegal practices and support PPC systems. This work is also a practical example, which demonstrates the application of theoretical knowledge on specific websites.

APA, Harvard, Vancouver, ISO, and other styles

17

Ripa, Roberta. "Integrare Search Engine Optimization e Website usability al processo di localizzazione di un sito Web. Proposta di localizzazione dal francese all’italiano del sito del Parc de loisirs du Lac de Maine." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amslaurea.unibo.it/10027/.

Full text

Abstract:

Ce mémoire a comme objectif de montrer le processus de localisation en langue italienne d’un site Internet français, celui du Parc de loisir du Lac de Maine. En particulier, le but du mémoire est de démontrer que, lorsqu’on parle de localisation pour le Web, on doit tenir compte de deux facteurs essentiels, qui contribuent de manière exceptionnelle au succès du site sur le Réseau Internet. D’un côté, l’utilisabilité du site Web, dite également ergonomie du Web, qui a pour objectif de rendre les sites Web plus aisés d'utilisation pour l'utilisateur final, de manière que son rapprochement au sit

APA, Harvard, Vancouver, ISO, and other styles

18

Potužáková, Karolína. "Změna v přístupech v SEO po updatech Penguin a Panda." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-198614.

Full text

Abstract:

Search engine algorithms are constantly improved in order to provide the highest quality and most relevant results for the user. Google algorithm updates called Panda and Penguin have recently been one of the most significant and many websites that use black hat SEO techniques were hit by them. Nowadays, using this search optimization's techniques raises the risk of Google penalty, which in most of the cases cause decrease in traffic from organic search. The aim of this thesis is to describe techniques of search engine optimization (SEO) and their possible impact on website's ranking. The thes

APA, Harvard, Vancouver, ISO, and other styles

19

Heclová, Hana. "Návrh webové prezentace a informačního systému pro Penzion Radost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225259.

Full text

Abstract:

This thesis deals with creating a draft website and information system for the Pension Radost and its realization. Defines theoretical basis necessary for the creation of websites and information systems, analyzes the current status and requirements. The work also includes a survey. Based on the findings and proposal requirements are designed website and information system and their evaluation in terms of time and cost.

APA, Harvard, Vancouver, ISO, and other styles

20

Demirel, Kutukcu Seher. "Using Google Analytics And Think-aloud Study For Improving The Information Architecture Of Metu Informatics Institute Website: A Case Study." Master's thesis, METU, 2010. http://etd.lib.metu.edu.tr/upload/12612584/index.pdf.

Full text

Abstract:

Today, web sites are important communication channels that reach a wide group of people. Measuring the effectiveness of these web-sites has become a key issue for researchers as well as practitioners. However, there is no consensus on how to define web site effectiveness and which dimensions need to be used for the evaluation of these web sites. This problem is more noteworthy for information driven web sites like academic web sites. There is limited academic literature in this predominant application area. The existing studies measured the effectiveness of these academic web sites by taking i

APA, Harvard, Vancouver, ISO, and other styles

21

Klusák, Marek. "Audit webových stránek dopravních organizací." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17182.

Full text

Abstract:

This thesis deals with trucking companies' websites auditing. The first chapter of a theoretical part deals with up to date market condition of this branch of business, together with possibilities of the future development. The theoretical part of this thesis acquaints reader with technological basis of web design and its current trends. There is a methodology of auditing designed and websites sample introduced in the conclusion. A practical part contains one detailed audit example and the rest of the other websites is audited more briefly. There is a results interpretation in the conclusion.

APA, Harvard, Vancouver, ISO, and other styles

22

Snížek, Martin. "Optimalizace webu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17189.

Full text

Abstract:

This work's topic is conversion rate optimization (CRO) -- activity, that leads to better business and website results, higher company income, through detailed knowledge of website visitors' behaviour and psychology and consecutive website adjustments. Conversion optimization's goal isn't getting more visitors to the website, it only focuses on unlocking maximum commercial potential of them -- orders, leads or other goals. The main purpose of this work is to summarize this newly developing topic complexly, as one of the first works in Czech, and demonstrating conversion rate optimization poten

APA, Harvard, Vancouver, ISO, and other styles

23

Косторнова, С. О. "SЕО як ефективний інструмент digital-маркетингу". Master's thesis, Сумський державний університет, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81879.

Full text

Abstract:

Сучасна ера забезпечила нам доступ до майже безмежної мережі знань. В будь-який час в будь-якому місці у мережі Інтернет ми можемо знайти відповіді на питання які нас цікавлять. Більша частина для цього скористується пошуком в мережі Google. Для того щоб збільшити ймовірність бути поміченим на сторінці пошукових результатів треба зайняти на ній топові позиції. Розробка певного алгоритму дій «Як потрапити до бажаної позиції в пошуку» і є основною метою роботи над оптимізацією позицій в пошуку або SЕО. Метою даної роботи є аналіз основних положень SЕО системи як ефективного інструменту digital

APA, Harvard, Vancouver, ISO, and other styles

24

Vlčková, Simona. "Marketingová strategie elektronického obchodu Fotodekorace.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113024.

Full text

Abstract:

The thesis is analysing methods of increasing the visit rate of the internet shop fotodekorace.cz, especially it is concerned about the utilities of the internet marketing. The aim of the master's thesis is, on the basis of undertaken analysis suggest internet marketing strategy of this particular internet project, which should lead to an increase in sales. The premises of the thesis is to analyse the effectively of online marketing activities. One of the outcomes is the outline of the effective optimized advertising campaign in search engines. The master's thesis is relying mainly on mentione

APA, Harvard, Vancouver, ISO, and other styles

25

Kroužek, Jiří. "Optimalizace webu a vyhodnocení jejích výsledků." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196961.

Full text

Abstract:

This thesis deals with conversion rate optimization and evaluation of its results. Thesis introduces and compares conversion rate optimization options -- web analytics, heatmaps, user testing and A/B testing. The practical part consists conversion rate optimization of Faculty of Management website and quantification its results.

APA, Harvard, Vancouver, ISO, and other styles

26

Matějka, Lukáš. "Návrh na podporu prodeje služeb společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224373.

Full text

Abstract:

Master's thesis is focused on promotion of company's sales of services by creating an internet portal, which can be used to easily and quickly establish website including administration. The paper analyses the market environment, describes the process of creating the portal and proposes pricing options.

APA, Harvard, Vancouver, ISO, and other styles

27

Костюк-Пукаляк, Оксана Михайлівна. "Грошові потоки електронного бізнесу". Diss., Національний університет "Львівська політехніка", 2021. https://ena.lpnu.ua/handle/ntb/56766.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Sá, Rui Miguel Pereira. "Gestão de Search Engine Optimization: implementação de um plano de gestão de SEO (Search Engine Optimization) para o portal de comércio eletrónico do continente." Master's thesis, 2015. http://hdl.handle.net/10348/4220.

Full text

Abstract:

Dissertação de Mestrado em Comunicação e Multimédia<br>O domínio da Internet como meio de comunicação tem vindo a ser reforçado nas últimas décadas, tornando-se uma das principais fontes para obtenção de informação. Através dela surgiram novas formas de comunicação e novos paradigmas de consumo, produzindo-se uma quantidade maciça de informação em suporte digital. Os motores de pesquisa surgem para proporcionar aos utilizadores da Internet, formas eficazes de pesquisa de informação. O motor de pesquisa Google afirmou-se como o mecanismo preferido dos internautas, que chegam a confundi-lo com a

APA, Harvard, Vancouver, ISO, and other styles

29

Issá, Riaze Miguel Ribeiro. "Smartlinks: estratégias de otimização on-page e off-page para websites." Master's thesis, 2021. http://hdl.handle.net/10400.26/39865.

Full text

Abstract:

No âmbito do Mestrado em Marketing Digital da Universidade Europeia, desenvolvi o presente Relatório de Projeto, de modo a consolidar os conhecimentos adquiridos durante o Mestrado e estágio na SmartLinks, onde tive a possibilidade de aplicar os saberes académicos adquiridos de forma prática e imersiva. Este relatório divide-se, em primeiro lugar, numa Introdução onde se explora e se detalha o trabalho no seu todo; seguidamente uma Revisão Literária abordando os conceitos essenciais necessários para um melhor entendimento sobre a temática – SEO; a Caracterização da agência e o seu funcionamen

APA, Harvard, Vancouver, ISO, and other styles

30

Müller, João Diogo. "Business model for content websites and blogs profiting from contracts with online advertising service providers : the case of www.thebusinesszoom.com." Master's thesis, 2015. http://hdl.handle.net/10400.14/18434.

Full text

Abstract:

The last decades have been marked by a huge growth and transformation of online tendencies. This area is full of globally provided contents and new opportunities to be explored by entrepreneurs. Online advertising plays a big role in this sector while giving many publishers the opportunity to get revenue from their websites by reproducing ad blocks, which in fact nowadays internet surfers are very used to seeing while searching online. The goals of this dissertation go exactly in the direction of understanding the business model’s viability and processes that should be considered by these web

APA, Harvard, Vancouver, ISO, and other styles

31

Gibson, Christopher Thomas. "Website optimization, design, and restructuring." 2005. http://etd.louisville.edu/data/UofL0116t2005.pdf.

Full text

Abstract:

Thesis (M.Eng.)--University of Louisville, 2005.<br>Title and description from thesis home page (viewed Jan. 30, 2007). Department of Computer Engineering and Computer Science. Vita. "December 2005." Includes bibliographical references (p. 100-102).

APA, Harvard, Vancouver, ISO, and other styles

32

Fang, Ming-I., and 方銘毅. "SEARCH ENGINE RESULTS CLUSTERING SYSTEM ON WEBSITE OPTIMIZATION USAGE." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/50129182314691840232.

Full text

Abstract:

碩士<br>大同大學<br>資訊經營學系(所)<br>100<br>There were more than 640 million active websites on the Internet according to the March 2012 statistics. How to get attention for newly established website is an important topic. Therefore, search engine optimization methods are developed to improve the ranking of the website in the search engine results in order to increase website hits. This thesis research combined the TF-IDF, K-means clustering and information retrieval system evaluation to find out keyword combinations for search engine optimization. The developed method was found that can effectively imp

APA, Harvard, Vancouver, ISO, and other styles

33

Lu, Meng-Huang, and 盧盟晃. "An Empirical Study of Website Ranking and Search Engine Optimization." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/89705757732384276479.

Full text

Abstract:

博士<br>中華大學<br>科技管理博士學位學程<br>100<br>The report of the rearch conducted by the United States of America research organization MarketingSherpa pointed out that, search engine optimization (Search Engine Optimization) is the most effective way of marketing that the product marketing personnel and marketing director believe. According to the forecast made by the WTTC (World Travel &; Tourism Council), the global travel &; tourism demand will reach to 10.7 trillion U.S dollars in 2015. Individual case of hotel that belongs to the tourism industry has been invited in this study, so as to jointly impl

APA, Harvard, Vancouver, ISO, and other styles

34

Chang, Yuan-Lung, and 張元龍. "The study on the exploration of website operation strategies from the consumer website selection habit and search engine optimization." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/39264498081712199703.

Full text

Abstract:

碩士<br>義守大學<br>管理研究所碩士班<br>96<br>The union enterprise''s technological resource, as well as to the website achievements analysis and the management, may access the net the behavior from the consumer the solution, observes its website to check over one by one the custom, enables the website operator to be possible to grasp the website overall achievements the performance, understood whether the management marketing strategy does conform to information of search or the shopping decision-making the consumer demand, then the improvement enterprise customer relations management, simultaneously provi

APA, Harvard, Vancouver, ISO, and other styles

35

LAI, YUNG-YEN, and 賴勇言. "Search Engine Optimization Research–A Case Study of a Team Uniform Website." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/ku589a.

Full text

Abstract:

碩士<br>國立臺北科技大學<br>管理學院工業工程與管理EMBA專班<br>101<br>Search Engine Optimization, SEO, is an important tool to make the website is showed on the top of the search result. There is 90% users take advantage of the search engine to get the internet resource, and Google is already the most powerful search engine in the world, it will be most likely to become the biggest advertiser in few years. According to the report of iProspect, there is 81% searchers will not scroll down to the bottom of second page to review search results. Therefore, it gives more evidences to prove the importance of search engine.

APA, Harvard, Vancouver, ISO, and other styles

36

Tsuei, Hung-Jia, and 崔紘嘉. "Improving website performance for Search Engine Optimization (SEO) by using MCDM models." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/50982651675246871523.

Full text

Abstract:

碩士<br>國立臺北教育大學<br>資訊科學系碩士班<br>101<br>Search engine optimization (SEO) has been considered one of the most important techniques of internet marketing. The purpose of this study is to establish a decision model of search engine ranking for providing administrators to improve the performances of websites for satisfying the needs of users. To probe into the interrelationship and influential weights among criteria of SEO, and evaluate gaps to achieve the aspiration level of implementation in real world, this research utilizes a hybrid MCDM model, including decision-making trial and evaluation labor

APA, Harvard, Vancouver, ISO, and other styles

37

Hsiao, Mao-chi, and 蕭茂棋. "A Study of Website Keywords searching Optimization- The Perspective of Resource Based View." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4z3u73.

Full text

Abstract:

碩士<br>國立中山大學<br>高階經營碩士班<br>103<br>This research aimed on case study which was provided by SEO industry A company, based-on resource-based view . Qualitative research to explore the SEO industry of E-commerce and SEO technology development , furthermore evaluate the advantages and disadvantage of SEO core competitive criteria and core competency. 1. Current status of the Internet search engine industry are attach most important to Goole,Yahoo and Baidu portal website. 2. Effects on search company competitive core competency criteria which concluded by 3 points 3. The company which can develop

APA, Harvard, Vancouver, ISO, and other styles

38

LEE, SHU-HUI, and 李書惠. "The Implementation and Optimization of Website User Behavior Analysis Based on Google Analytics." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2gs646.

Full text

Abstract:

碩士<br>國立臺北教育大學<br>資訊科學系碩士班<br>106<br>The Statistics Department of the Ministry of Education (SDMOE) and related units grasp the development of domestic education in Taiwan. It is important to understand the changes in key features of the education environment. The SDMOE and related organizations regularly collect education data, and statistically analyze the changes in trends. These data are also open to take as a reference for policy makers. And eyeryone could make inquiries from websites. The SDMOE also built an “Education Statistics Query Website (ESQW)” to integrate basic education statist

APA, Harvard, Vancouver, ISO, and other styles

39

Mendão, Tiago Manuel Catita. "Impacto da SEO no tráfego do website de uma “organização”." Master's thesis, 2019. http://hdl.handle.net/10400.26/36469.

Full text

Abstract:

A presente investigação tem como principal objetivo perceber o impacto da atividade de Search Engine Optimization no tráfego do website de uma organização. Sendo este um processo de otimização para os motores de pesquisa, está naturalmente envolvida a necessidade de entender o modo como estes funcionam, incluindo o seu algoritmo de rastreio, indexação e classificação das páginas web. A composição do algoritmo é propriedade das empresas dos motores de pesquisa, contudo estes não disponibilizam a lista dos fatores que influenciam a classificação das páginas web e por isso é importante acompanha

APA, Harvard, Vancouver, ISO, and other styles

40

Li, Yi-Ming, and 李益銘. "Discrete Teaching Learning Based Optimization for E-commerce Website Product Placement and Inventory Management." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5zdhd8.

Full text

Abstract:

碩士<br>國立臺中科技大學<br>流通管理系碩士班<br>106<br>Purpose─This research aims to propose a discrete teaching learning based optimization (DTLBO) method to solve the visual-attention-dependent demand (VADD) model for the product placement and inventory management problem of e-commerce websites. Method─In order to verify the usefulness and efficiency of the proposed method for the VADD model, this research compares the proposed method and the discrete genetic algorithm (DGA) method with large, medium and small problems. Result─Research results show that the efficiency of the proposed method is better than t

APA, Harvard, Vancouver, ISO, and other styles

41

CHUANG, CHIH-CHUN, and 莊智竣. "A study on the effect of Website on Search Engine A study on the effect of Website on Search Engine Optimization of Performance." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/56026235606212051945.

Full text

Abstract:

碩士<br>育達商業科技大學<br>資訊管理所<br>98<br>Nowadays most internet visitors often use search engine to assist in retrieve information, and most of them only focus on the top of the search engine result page (SERP) to speed up retrieve. Some Website managers try to use the skills of search engine optimization (SEO) to effectively improve SERP. However one of the critical factors of SEO is the keyword strategy. In this paper, we propose a complete keyword strategy for SEO. It includes keyword generation, keyword selection and keyword utilization. The method can generate some relative keywords which not onl

APA, Harvard, Vancouver, ISO, and other styles

42

Hsu, Sheng-Cheng, and 許勝程. "Performance evaluation on website and search engine optimization of Taiwan star hotel: web metrics analysis." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/446svp.

Full text

Abstract:

碩士<br>國立嘉義大學<br>管院碩士在職專班<br>106<br>With the growing popularity of Internet use in Taiwan, nearly ninety percent of Taiwanese people search travel information though the net. Moreover, the most commonly booked item online is accommodation. Currently there are 3323 domestic legal hotels, 502 of which are star hotels equipped with better facilities and service qualities. Therefore, the performance of these hotels’ official websites and their SEO performance in search engines will be worth exploring and discussing. The study aims to evaluate the performance on website and SEO of Taiwan star hotels

APA, Harvard, Vancouver, ISO, and other styles

43

Chen, Cheng. "Trustworthiness, diversity and inference in recommendation systems." Thesis, 2016. http://hdl.handle.net/1828/7576.

Full text

Abstract:

Recommendation systems are information filtering systems that help users effectively and efficiently explore large amount of information and identify items of interest. Accurate predictions of users' interests improve user satisfaction and are beneficial to business or service providers. Researchers have been making tremendous efforts to improve the accuracy of recommendations. Emerging trends of technologies and application scenarios, however, lead to challenges other than accuracy for recommendation systems. Three new challenges include: (1) opinion spam results in untrustworthy content and

APA, Harvard, Vancouver, ISO, and other styles

44

Branco, Rita Mota Veiga de Araujo. "Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales." Master's thesis, 2016. http://hdl.handle.net/10362/17194.

Full text

Abstract:

The nature tourism experienced a great expansion of its market with the appearance of different lifestyles. In this Work Project a study regarding the website direct sales of Rota Vicentina was developed. Its website shows the idea of being solely an information structure and not a purchase one, leading to a current absence of online sales. Hence, it is suggested the modification of its business model, using different instruments and channels. Some digital marketing recommendations were developed in order to boost website sales, such as a platform for online reviews, remarketing campaig

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!