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Journal articles on the topic 'Optimization of websites'

Author: Grafiati

Published: 24 April 2022

Last updated: 30 July 2025

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1

Roumeliotis, Konstantinos I., and Nikolaos D. Tselikas. "A Machine Learning Python-Based Search Engine Optimization Audit Software." Informatics 10, no. 3 (2023): 68. http://dx.doi.org/10.3390/informatics10030068.

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In the present-day digital landscape, websites have increasingly relied on digital marketing practices, notably search engine optimization (SEO), as a vital component in promoting sustainable growth. The traffic a website receives directly determines its development and success. As such, website owners frequently engage the services of SEO experts to enhance their website’s visibility and increase traffic. These specialists employ premium SEO audit tools that crawl the website’s source code to identify structural changes necessary to comply with specific ranking criteria, commonly called SEO f

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Maitra, Subhradeep, Laxminarayan Sahoo, Supriyan Sen, and Kalishankar Tiwary. "Comparison of Websites Employing Search Engine Optimization and Live Data." Journal of Computer Science Research 5, no. 2 (2023): 16–27. http://dx.doi.org/10.30564/jcsr.v5i2.5536.

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This study compares websites that take live data into account using search engine optimization (SEO). A series of steps called search engine optimization can help a website rank highly in search engine results. Static websites and dynamic websites are two different types of websites. Static websites must have the necessary expertise in programming compatible with SEO. Whereas in dynamic websites, one can utilize readily available plugins/modules. The fundamental issue of all website holders is the lower level of page rank, congestion, utilization, and exposure of the website on the search engi

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Ziakis, Christos, and Maro Vlachopoulou. "Web Content Management Systems used by Search Engine Optimization Experts for Top Rankings in Search Engine Result Pages." WSEAS TRANSACTIONS ON COMPUTERS 20 (September 24, 2021): 207–16. http://dx.doi.org/10.37394/23205.2021.20.22.

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There are several Web Content Management Systems (WCMS) available that are used by web developers in order to develop and manage a website. In addition, over the last years, companies have invested in Search Engine Optimization (SEO) techniques by applying the factors used by search engines, such as Google, in order to rank amongst the first results in Search Engine Results Pages (SERPs). On-page factors such as the implementation of keywords in the title tags and the website loading time are amongst the criteria that are taken into consideration and are directly affected by the website’s tech

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Palacios-Zamora, Kerly, Jorge Cordova-Morana, Denis Mendoza-Cabrera, and Silvia Pacheco-Mendoza. "Measurement on University Websites: A Perspective of Effectiveness." JOIV : International Journal on Informatics Visualization 7, no. 3-2 (2023): 1995. http://dx.doi.org/10.30630/joiv.7.3-2.2369.

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This paper highlights the importance of evaluating the performance of university websites and how this can affect the reputation of universities. Different quality evaluation models are analyzed and emphasized in the context of efficiency and how factors such as response time, processing capacity, efficient use of resources, scalability, data transfer rate, concurrency capacity, and fault tolerance can positively or negatively affect websites. In addition, the importance of applying specific techniques to increase efficiency in loading speed is pointed out, such as image optimization, responsi

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Dolai, Bidhan, Sanjay J. Shenmare, and Vaishali P. Gudadhe. "Load Time and Link Mapping: Enhancing SEO experience for Private University Websites in Maharashtra." Revista Multi-Ensayos 9, no. 18 (2023): 21–33. http://dx.doi.org/10.5377/multiensayos.v9i18.16428.

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This study focuses on evaluating the load time and link structure of the websites of private universities in Maharashtra. The objectives of the study include measuring the load time of the websites and comparing them to industry benchmarks, conducting a link mapping of the internal and external links and analyzing their structure and hierarchy, and providing recommendations for improving the load time and link structure based on the findings. Additionally, the study aims to analyze the structure and distribution of internal and external links on the websites of private universities in Maharash

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Chaudhary, Roshan Kumar. "How SEO Impacts on Websites Rank?" Multi-Disciplinary Explorations: The Kasthamandap College Journal 2, no. 2 (2024): 161–74. https://doi.org/10.3126/mdekcj.v2i2.74195.

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The Internet has become a daily part of our lives. Today’s most of the businesses are online. Internet businesses and marketing are going to be a future in the upcoming days. Now Search Engine Optimization (SEO) makes a big impact on online companies by affecting their websites. So, being ranked in the Google search result is too important to boost the company's growth. This research paper analyzes what factors impact websites to rank in Google search results. This paper makes us maintain the contents of our website and provides a clear idea of how the contents of the website are ranked in Goo

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Permatasari, Angelina, Eduard Pangestu Wonohardjo, Desman Hidayat, Manise Hendrawaty, and Hartato Hartato. "Analysis of Search Engine Optimization Application on Markas Gamers' Website." Journal of Multidisciplinary Issues 2, no. 1 (2022): 27–36. http://dx.doi.org/10.53748/jmis.v1i1.32.

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Objective – Along with the rapid development of information technology and the increasing number of websites, search engines like Google will be increasingly strict in sorting out the best websites that have useful information for their users. This causes website owners to increasingly aggressively improve the quality and popularity of their websites in various ways, such as using advertisements, branding on social media, to the use of SEO (Search Engine Optimization) to support the quality of the website so that it can compete in search engine ranking results. Methodology – Method used

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Król, Karol. "Stopień optymalizacji witryn internetowych obiektów turystyki wiejskiej dla wyszukiwarek internetowych." Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich 105, no. 2 (2018): 110–21. http://dx.doi.org/10.22630/rnr.2018.105.2.20.

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Profitability of touristic activity conducted at rural areas usually depends on the number of provided overnight stays. Constant inflow of customers is particularly significant for objects that conduct commercialised activity. It would not be possible without marketing activities in the Internet. A website is a basic tool in the internet marketing. The website prepared with a view to perform certain functions may be ineffective when it will not be visible in search results. This visibility can be increased by optimization activities. The aim of the research was to measure the level of optimiza

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Sakas, Damianos P., Nikolaos T. Giannakopoulos, Nikos Kanellos, and Christos Tryfonopoulos. "Digital Marketing Enhancement of Cryptocurrency Websites through Customer Innovative Data Process." Processes 10, no. 5 (2022): 960. http://dx.doi.org/10.3390/pr10050960.

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Today, more than ever, the popularity of decentralized payment systems has risen, creating an outbreak of new cryptocurrencies hitting the market. Unique websites have been staged for each cryptocurrency, where information and means for mining cryptocurrencies are available daily. People visit those cryptocurrency websites either from desktop or mobile devices. Thus, the impulsion for appropriate promotion of cryptocurrency websites and customer factors affecting it rises. The above process increases cryptocurrency organizations’ website visibility, raising the need for customer relationships

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Kotturu, Riteesh, Maruthi Chowdary Yarramaneni, Naga Sai Teja Gudiseva, and A. Srisaila Dr. "Detection of Phishing Websites Using PSO and Machine Learning Frameworks." International Journal of Innovative Science and Research Technology 7, no. 6 (2022): 1579–81. https://doi.org/10.5281/zenodo.6879293.

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In the last few years, the web phishing attacks have been constantly evolving, causing the customers to lose their trust in e-commerce, online services, trading platforms and new contacts. Various types of tools and systems based on a blacklist of phishing websites are applied to detect the phishing websites. Unfortunately, the daily continuous evolution of technology has led to the birth of more sophisticated methods when building websites to attract potential users. There is an increase in recent research studies they have been adopting machine learning techniques to identify phishing websit

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Zhong, Wenyan, and Ming Liu. "Interface Design and Optimization Methods of Government Websites from a Flat Perspective." Discrete Dynamics in Nature and Society 2022 (September 2, 2022): 1–11. http://dx.doi.org/10.1155/2022/8352066.

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Flat website design has become more and more popular in recent years due to its simplicity and elegance. Nevertheless, the current flat design thinking is mainly applied to conventional websites such as corporate websites. Recently, the increase in public demands has significantly increased the browsing frequency of government websites. To optimize the government website, this study establishes a government website design framework from the perspective of flattening. The established framework can extract flat design elements from the massive flat website design schemes in the past. Based on fl

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Suwarno, Wiji. "MENGUAK INFORMASI VIA ALEXA.COM SEBAGAI EVALUASI MENUJU OPTIMALISASI KEBERAKSESAN TERHADAP PERPUSTAKAAN DAN INSTITUSINYA." Jurnal Pustaka Ilmiah 1, no. 1 (2019): 19. http://dx.doi.org/10.20961/jpi.v1i1.33084.

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<p>Website institutions is an important part in order to promoting an institution to public widely. Website able to penetrate the various layers of society in a variety of conditions. Therefore, alexa.com initiative to calculate and make coarse count data of various possibilities for the treatment of society against the institution’s website, so that it can be made a ranking, a good popularity world-class website and the state level, people’s interest in the website, and also parts which websites most interested in a particular website’s home institution.</p><p>Keywords: inst

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Tiara, Astia Rahma, Nurhaeni Nurhaeni, Mambang Mambang, Septyan Eka Prastya, and Finki Dona Marleny. "Analisis Penerapan Teknik Search Engine Optimization (SEO) pada Website Universitas Sari Mulia untuk Meningkatkan Indikator Visibility Webometrics." Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI) 7, no. 4 (2024): 606–12. https://doi.org/10.32672/jnkti.v7i4.7779.

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Abstrak - Universitas Sari Mulia mempunyai website sebagai wadah promosi serta membantu memperkenalkan dan mempromosikan kampus Universitas Sari Mulia agar lebih dikenal ketika pengguna internet mencari kata kunci ”Universitas Sari Mulia” dengan nama domain unism.ac.id. Pencarian website yang terdapat di internet diperlukan sebuah mesin pencari atau search engine salah satunya ialah google. Namun, tidak semua website dapat muncul pada halaman pertama dari sebuah mesin pencari, maka perlu adanya penerapan teknik search engine optimization (SEO) dengan tujuan untuk meningkatkan indikator visibil

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Isbandi, Isbandi, Zatnika Zatnika, and Edwin Triyatna. "IMPLEMENTASI TEKNIK SEO (SEARCH ENGINE OPTIMIZATION) UNTUK OPTIMASI WEBSITE PENJUALAN DI LESTARI JAYA MEBEL." EDUSAINTEK: Jurnal Pendidikan, Sains dan Teknologi 10, no. 3 (2023): 1047–60. http://dx.doi.org/10.47668/edusaintek.v10i3.867.

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The background of this research is to help Micro, Small and Medium Enterprises (MSMEs) which need promotional media in the form of websites. Therefore the author has an idea to implement SEO (Search Engine Optimization). SEO (Search Engine Optimization) is a technique for improving a website in the search results of search engines such as Google, Bing, etc. SEO (Search Engine Optimization) is an important marketing strategy for increasing the visibility of a website and the number of organic visitors to the intended site. This research uses quantitative methods. Data collected by online survey

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Al-Dulaimi, Abdullah A., Shayma M. Al-Mashhadany, Mahmod A. Al-Zubaidy, and Azzam A. Al-Dulaimi. "Websites Optimization Metrics: A Systematic Literature Review." Journal of Prospective Researches 24, no. 2 (2024): 42–53. http://dx.doi.org/10.61704/jpr.v24i2.pp42-53.

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Websites play an important role in government, educational and commercial organizations. In the field of education, using websites of universities has been increased and because of that it has been importance to ensure that the universities have an effective websites. Various metrics have been used to evaluate the performance of websites. All these metrics affect the performance and quality of website . This paper presented a systematic literature review SLR to get an overview about the current studies of distinct criteria for performance evaluating the websites and each criteria is explored b

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Priya, Kalyanasundaram, and B. Nandhini. "An Analysis of off-Page SEO techniques and their effectiveness on website visibility and traffic." Sustainable Engineering Science and Research Journal 03, no. 2 (2024): 06–14. https://doi.org/10.5281/zenodo.12820509.

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In today's highly competitive digital world, businesses are seeking effective ways to increase their online visibility and drive traffic to their websites. One of the most popular methods to achieve this is through search engine optimization (SEO), which involves optimizing a website to rank higher in search engine results pages (SERPs). While on-page SEO refers to optimizing the website's content and structure, off-page SEO focuses on external factors, such as link building, social media presence, and online reputation management. Off-page SEO plays a crucial role in enhancing a website's vis

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Roumeliotis, Konstantinos I., Nikolaos D. Tselikas, and Dimitrios K. Nasiopoulos. "Airlines’ Sustainability Study Based on Search Engine Optimization Techniques and Technologies." Sustainability 14, no. 18 (2022): 11225. http://dx.doi.org/10.3390/su141811225.

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Digital marketing, especially search engine optimization (SEO), is an integral part of websites today. Airlines in the COVID-19 era have to use every possible means to survive despite the adverse conditions for both entrepreneurship and travel. Many of them have allocated resources and money to develop SEO strategies by applying SEO techniques to their websites to gain more visitors and bookings. Thus, this research is focused on analyzing airlines’ website presence as regards the implemented SEO techniques and their effect on airlines’ website traffic. In the first phase of the research, we g

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Pasaribu, Ayu Angelina, Agus Ruhimat, Agus Dedi Subagja, Ilham Kamaruddin, and Reza Saeful Rachman. "CONTENT ON SPORTS PRODUCT INDUSTRY WEBSITES: DIGITAL MARKETING ANALYSIS." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 6, no. 3 (2022): 2073–83. http://dx.doi.org/10.31955/mea.v6i3.2694.

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The sports industry is an industry that has significant revenue potential. This can then be further optimized with proper marketing. Digital marketing through a website is a marketing step that has relatively good potential. This research will determine how digital marketing is carried out for sports products through websites. This research will be conducted using a qualitative approach. The data used in this study is secondary data derived from the results of previous research and studies. This study found that the website can function as a medium for spreading information related to sports p

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Jain, Neha, Vandana Ahuja, and Yajulu Medury. "Websites and Internet Marketing." International Journal of Online Marketing 3, no. 1 (2013): 14–30. http://dx.doi.org/10.4018/ijom.2013010102.

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Websites play a pivotal role in contributing to the brand identity of an organization and an even greater role in stimulating the brand-consumer relationship. This manuscript proposes a framework for measuring the Brand Contribution Index (BCI) for a website. The authors commence the study by identifying eight significant website dimensions viz. Relative Importance(RIi), Popularity(Pi), Search Engine Optimization(SEOi), Domain Age(DAi), Site Compatibility with Social Networks(SCSNi), Keyword Research(KRi), Site Quality (SQi) and Site Accessibility (SAi). The Brand Contribution Index is a weigh

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Yelovaya, E. M. "Recommendations for Increasing the Efficiency of Promotion of Websites in Belarusian Region." Digital Transformation 28, no. 3 (2022): 43–59. http://dx.doi.org/10.35596/2522-9613-2022-28-3-43-59.

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The purpose of the scientific study was to develop practical tools to improve the efficiency of promoting websites of the regions of the Republic of Belarus using the methodology of comparative analysis with the socalled “reference” websites of the districts, i.e. with those districts whose websites are well indexed in search engines, and are also well accessible to all interested parties. The Postavy district was taken as the study area, and the Braslav district was taken as the “reference district”. As a result of applying the methodology, an algorithm for SEO optimization of the website of

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J, Dr Lilly. "UNLEASHING WEBSITE'S POTENTIAL WITH SEARCH ENGINE OPTIMIZATION STRATE." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 03 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem29510.

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Search engine is a system software that filled with hyperlinks which is used to identify the websites and the users need and their queries. Search engine are super powered websites that help you find information on internet. its like having the personal assistant that can find anything you want to know! Google is one of the most popular search Engine, but there are others like Bing and yahoo too. Whenever you having a Burning Questions, just fire up a search engine and let it do the work for you. Search engine makes the manwomen lazier. There are 3 basic stages or step to how search engine wor

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Król, Karol. "The Link Rot Phenomenon and its Influence on the Quality of the Websites of Rural Tourism Facilities in Poland." Economic and Regional Studies / Studia Ekonomiczne i Regionalne 12, no. 1 (2019): 68–79. http://dx.doi.org/10.2478/ers-2019-0007.

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SummarySubject and purpose of work: The subject of the research were the profiles of links (internal and outbound ones) of websites of rural tourism facilities in Poland. The purpose of the study was to assess the scale of the link rot phenomenon and its impact on the quality of websites of rural tourism facilities in Poland.Materials and methods: The assessment of the link profile was conducted using the Broken Link Checker application. The websites’ quality assessment (the degree of their optimization for search engines) was conducted using three different applications which automate tests.R

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Hoque, MdSaidul, Abeer Alsadoon, Angelika Maag, P. W. C. Prasad, and Amr Elchouemi. "Comprehensive Search Engine Optimization Model for Commercial Websites: Surgeon’s Website in Sydney." Journal of Software 12, no. 12 (2018): 43–56. http://dx.doi.org/10.17706/jsw.13.1.43-56.

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Król, Karol, and Dariusz Zdonek. "The Quality of Infectious Disease Hospital Websites in Poland in Light of the COVID-19 Pandemic." International Journal of Environmental Research and Public Health 18, no. 2 (2021): 642. http://dx.doi.org/10.3390/ijerph18020642.

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The quality of healthcare service websites gains particular importance in the time of the pandemic, asthe popularity of electronic services grows. This applies to infectious disease hospitals as well, often on the front line of the effort against COVID-19. The paper aims to assess the quality of infectious disease hospital websites in Poland in light of the COVID-19 pandemic. The research covered 91 websites. The first stage was an analysis of selected technical attributes of the websites (including website performance, SEO quality, website availability, and mobile-friendliness) with selected

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Altin, Cevat O. "The Effectiveness of Search Engine Optimization Practices in Promoting Turkey's Tourism Destinations. A case Study of Tourism Destinations in Istanbul City." . Journal of Hospitality & Tourism Management 6, no. 2 (2023): 11–21. http://dx.doi.org/10.53819/81018102t4137.

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This study examined the effectiveness of Search Engine Optimization (SEO) practices in promoting Turkey's tourism destinations, focusing specifically on Istanbul city. Recognizing SEO as a crucial digital marketing tool, the study significantly contributed to the understanding of how SEO influences the visibility and attractiveness of destinations online. Employing a descriptive survey design, the research evaluated SEO practices on a representative sample of tourism-related websites in Istanbul, including official tourism websites, hotel sites, and travel blogs. The websites were analyzed bas

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Nizar Haris Masruri. "KAJIAN METODE SEO BERBASIS ON-PAGE SEBAGAI STRATEGI MENINGKATKAN VISIBILITAS WEBSITE DI SERP." Jurnal Teknologi Informasi: Jurnal Keilmuan dan Aplikasi Bidang Teknik Informatika 16, no. 1 (2022): 39–49. http://dx.doi.org/10.47111/jti.v16i1.3645.

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The business sector in industry 4.0 always depends on the development of internet technology, one of which is a website. Website is a medium of business information that serves to expand marketing in order to reach users all over the world. The success of a website is when it is in the top position in the SERP (Search Engine Result Page). Until now, new websites have sprung up that make the competition even tougher. Therefore, we need a method to improve the quality of the website in order to be able to compete with other websites. One of the efforts to improve the quality of the website is to

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Xinghai, Wang. "Reimagining Website Usability: A Conceptual Exploration of SEO and UX Design Integration." Journal of Digitainability, Realism & Mastery (DREAM) 2, no. 03 (2023): 60–66. http://dx.doi.org/10.56982/dream.v2i03.99.

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This conceptual research paper aims to explore the integration of Search Engine Optimization (SEO) and User Experience (UX) design in the context of website usability. With the increasing importance of websites in attracting and engaging users, understanding the relationship between SEO practices and UX design principles becomes crucial. This paper examines the potential benefits and challenges associated with integrating SEO and UX design, proposing a framework for optimizing website usability while enhancing search engine visibility. The conceptual exploration emphasizes the need to strike a

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Husin, Syarief Nur, Primasatria Edastama, and Amirsyah Tambunan. "Digital Marketing Strategy using White Hat SEO Techniques." International Journal of Cyber and IT Service Management 2, no. 2 (2022): 171–79. http://dx.doi.org/10.34306/ijcitsm.v2i2.118.

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A journal service system's forum for a publisher platform, or journal publication, that disseminates data about scientific activity, is known as OJS (Open Journal System). By utilizing SEO, websites that already exist may also have their search engine rankings improved. Making it simpler for consumers to locate addresses for scientific journal websites is one technique to use White Hat SEO. This study tries to boost website traffic on sites that host scholarly journals. The White Hat SEO (Search Engine Optimization) strategy was employed in this study. This study was done on a website that had

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Mitragotri, Suhanee, David Chen, and Jarone Lee. "Utilization of Structured Data to Improve Visibility of Digital Health Websites." ConductScience Journal 1, no. 1 (2025): 48–63. https://doi.org/10.55157/csj.v1i1.05.

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Objective This article proposes a framework to design, organize, and implement structured data, a standardized format to embed metadata into websites, to improve visibility of information from digital health websites. Methods We described the utility of structured data to improve visibility of websites and a proposed framework to design and evaluate context-specific structured data using existing structured data schemas. Results To motivate the increased use of structured data of health websites, we 1) highlight the considerations of implementing structured data in websites, 2) outline a frame

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Pandey, Romkant, Suresh Bahadur Diyal, and Vijaya Malla. "Analysis of The Effectiveness of Web Portals used in Academic Institutions of Tribhuvan University." Innovative Research Journal 3, no. 2 (2023): 23–54. http://dx.doi.org/10.3126/irj.v3i2.61795.

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For many academic institutions, the website has been used as a tool for inter- and intra-organizational information exchange. Since universities and colleges have started to use their websites as information centers, effective website design and functionality are very important for higher education institutions to attract students and share information regarding academic activities. The researcher observed various web portals based on the technology used, user perspective, and compatibility of some academic institutions observing that many students spent a lot of time on the Internet than in l

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Wisnuadhi, Bambang, Asri Maspupah, Sri Ratna Wulan, Muhammad Rizqi Sholahuddin, Siti Dwi Setiarini, and Lukmannul Hakim Firdaus. "Studi Komparatif Fungsionalitas, Performance dan User experience pada Website Geopark." Journal of Information System Research (JOSH) 3, no. 4 (2022): 579–89. http://dx.doi.org/10.47065/josh.v3i4.1879.

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Indonesia has great natural resources. UNESCO recognized at least six geoparks, and Indonesia will continue to develop more geoparks in the future. However, currently, Indonesia's geoparks are not widely known. One of the reasons is that the existing websites do not pay attention to performance guidelines, information, economics, and search engine optimization even though the website is a vital marketing medium so that geoparks can be promoted widely and effectively. A comprehensive study of the website contents is required to build a good geopark website. In addition, it is also necessary to

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Ghaffar, Abdul, Fazeel Abid, Mohsin Ashraf, Abdul Jamil, Ali Abbas, and Farah Rauf Malik. "Identification of an Optimized Google PageSpeed Audit-Rule-Sequence to Optimize Page Speed." VAWKUM Transactions on Computer Sciences 11, no. 1 (2023): 123–37. http://dx.doi.org/10.21015/vtcs.v11i1.1329.

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World Wide Web is a collection of online resources and websites including e-commerce, social sites, educational content, etc. To find relevant online resources, people search these by using search engines by providing their desired keywords. After filtering those keywords, search engine list the most relevant websites which are more optimized and efficient in terms of loading speed. Search engine optimization is a set of techniques used to make a website optimized and relevant to those keywords, and set the rank of a website. An online resource or website will be on the top of the search resul

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Alqahtani, Nawaf H., and Tahani H. Alqahtani. "Search Engine Strategy Report Case Study University of Dundee." International Journal of Business and Management 17, no. 1 (2021): 27. http://dx.doi.org/10.5539/ijbm.v17n1p27.

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It is normal for any organization to have an online attendance on the Internet. With the continued rise of the internet and the growing importance of websites, it has become increasingly difficult for websites trying to reach potential customers/visitors to achieve visibility. Around 4 million new websites appear online every month in Google search engine platform. As a result of this astonishing rise, it has become more difficult for websites to remain visible among the competing sites without using the optimal available search engine tools.  In this study, there is one case study

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Putri, Farica Perdana, and Feliciano Surya Marcello. "Improved SVM for Website Phishing Detection Through Recursive Feature Elimination." Ultimatics : Jurnal Teknik Informatika 16, no. 2 (2025): 123–27. https://doi.org/10.31937/ti.v16i2.3744.

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Technology is developing faster every day, particularly in the information technology field. A website is one of the many information access points people use to do business activities, get information, and other purposes. Sophisticated websites are being developed and used, encouraging many naive individuals to commit crimes for financial gain. Phishing websites are a common method of using information technology to conduct fraud. One way to conduct phishing is by using the features on the website. One technique for identifying phishing websites is to use the Support Vector Machine (SVM) algo

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Drivas, Ioannis C., Damianos P. Sakas, Georgios A. Giannakopoulos, and Daphne Kyriaki-Manessi. "Big Data Analytics for Search Engine Optimization." Big Data and Cognitive Computing 4, no. 2 (2020): 5. http://dx.doi.org/10.3390/bdcc4020005.

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In the Big Data era, search engine optimization deals with the encapsulation of datasets that are related to website performance in terms of architecture, content curation, and user behavior, with the purpose to convert them into actionable insights and improve visibility and findability on the Web. In this respect, big data analytics expands the opportunities for developing new methodological frameworks that are composed of valid, reliable, and consistent analytics that are practically useful to develop well-informed strategies for organic traffic optimization. In this paper, a novel methodol

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Rachmat, Nur, and Jusuf Kristianto. "Optimizing the Use of Websites and Social Media in Efforts to Improve Orthotic Prosthetic Services." Mandalika Journal of Medical and Health Studies 2, no. 1 (2024): 24–31. https://doi.org/10.59613/mjmh.v2i1.100.

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Prosthetic Orthotic services during the COVID 19 pandemic need to be improved by optimizing the use of websites and social media. To find out what the Prosthetic Orthotic Kuspito Clinic is doing in optimizing the use of websites and social media to improve prosthetic orthotic services during the COVID-19 pandemic. Qualitative research by describing the results of direct observations and interviews with informants. Milles and Huberman's data analysis model. Research conducted at PT. Kuspito Orthotic Prosthetics in January and February 2023. Optimization of website use in an effort to improve pr

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Krstić, Nataša, and Dejan Masliković. "Pain points of cultural institutions in search visibility: the case of Serbia." Library Hi Tech 37, no. 3 (2019): 496–512. http://dx.doi.org/10.1108/lht-12-2017-0264.

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Purpose The purpose of this paper is to identify the common issues affecting the cultural institutions’ websites in terms of organic search visibility and to detect if there are some category specifics for the national libraries, archives and museums. Design/methodology/approach In the first phase, an online survey was conducted involving the cultural institutions of national importance, aiming to map the current state of their websites in organizational and functional terms, to collect the information about the used domains, their social media activity and the use of analytical tools to monit

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Iqbal, Muhammad, Muhammad Noman Khalid, Dr Amir Manzoor, Malik Munib Abid, and Nazir Ahmed Shaikh. "Search Engine Optimization (SEO): A Study of important key factors in achieving a better Search Engine Result Page (SERP) Position." Sukkur IBA Journal of Computing and Mathematical Sciences 6, no. 1 (2022): 1–15. http://dx.doi.org/10.30537/sjcms.v6i1.924.

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Search Engines (SEs) have become the most significant tool for retrieving information from the World Wide Web (WWW) against user-generated queries. Presently, the data available on the Internet is growing exponentially in three different dimensions i.e. size, processing power, & software intelligence. The WWW has evolved from being a collection of static content (web 1.0) to intelligent web (Web 3.0). To reach a large audience on the internet, it is now essential for every business to have a website. However, to reach more viewers, a website must be visible on top of the Search Engine Resu

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Feng, Zhimin, Dezhi Han, Songyang Wu, Wenqi Sun, and Shuxin Shi. "Anomalous traffic identification method for post messages based on gambling website templates." Computer Science and Information Systems, no. 00 (2024): 69. http://dx.doi.org/10.2298/csis240728069f.

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Malicious websites pose significant social risks, necessitating automatic, efficient, and accurate identification methods. This paper proposes a POST traffic classification method based on website templates to identify abnormal traffic from gambling websites. Using Fiddler, POST message data is collected from several gambling sites, extracting features like URLs, cookie parameters, and request body parameters to create a Gambling Website Single POST Message Dataset (GSPD). These features are converted into vector representations withWord2Vec and TF-IDF techniques. Hierarchical clustering ident

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Saleh, Ala' Hasan, Rasimah Che Mohd Yusoff, Nur Azaliah Abu Bakar, and Roslina Ibrahim. "Systematic literature review on university website quality." Indonesian Journal of Electrical Engineering and Computer Science 25, no. 1 (2022): 511. http://dx.doi.org/10.11591/ijeecs.v25.i1.pp511-520.

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Website is a necessity for organizations to enable users worldwide to access their information and gain a competitive edge over others. The diversity of websites makes assessing website quality a difficult task. The aim of this paper is to identify the issues faced in the quality evaluation of university websites, the models and the factors used for evaluating university website quality. Systematic literature review was used to identify and synthesize related scholarly research papers. Findings show that there is a lack of study on university website quality compared to business websites; webs

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Ramya Terrance, Arokia, Shruti Shrivastava, Asmita Kumari, and Lokesh Sivanandam. "Competitive Analysis of Retail Websites through Search Engine Marketing." Ingeniería Solidaria 14, no. 25 (2018): 1–14. http://dx.doi.org/10.16925/.v14i0.2235.

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Introduction: The present research was carried out at Kalindi College, University of Delhi in 2017. Internet technology has transformed the world into a global village. Due to improved internet/ mobile connectivity and substantial increase in data use, any new or existing products can reach the customer easily through digital marketing. Currently, retail marketing websites attract more than half of internet users. It is not only important to create a content rich product catalogue for the retail website, but also to ensure that the website is at the top of the Search Engine Result Pages (serps

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Ghazali, Ghazali, and Auliya Rahma Isnain. "Implementation of Search Engine Optimization (SEO) with RankMath Plugin to Increase WordPress-Based Website Visits." Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran 9, no. 4 (2024): 626. http://dx.doi.org/10.33394/jtp.v9i4.12414.

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Search Engine Optimization (SEO) is a series of processes carried out systematically on a website to increase visitor traffic through search engines. SEO needs to be applied to websites with the aim of being indexed by search engines. It is known that one of the CV. Alfiel Elektronik companies in Bandar Lampung has used a website in marketing its products. However, the website is not indexed in the Google Search Engine, so there are no visitors. In order for the website to be indexed and appear on the top page of Google search, the solution is to apply the SEO Method, namely On-Page SEO (insid

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Palelleng, Srivan, Gideon A. N. Pongdatu, Juprianus Rusman, et al. "WORKSHOP PENGELOLAAN WEBSITE DAN MEDIA SOSIAL DALAM BINGKAI MODERASI BERAGAMA DI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN KRISTEN IAKN." Tongkonan: Jurnal Pengabdian Masyarakat 2, no. 2 (2024): 106–14. http://dx.doi.org/10.47178/tongkonan.v2i2.2305.

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The use of websites and social media has become an integral part of our digital era, facilitating communication, information sharing, and connecting people globally across diverse cultural and religious backgrounds. This workshop aims to provide participants with a strong understanding of the importance of managing websites and social media relevant to their goals, teaching best practices in content creation, management, and optimization, and helping participants understand associated risks and ways to address issues. The workshop also provides insights into the latest trends in digital market

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Baklanov, Oleksii, Volodymyr Bezkorovainyi, and Liudmyla Kolesnyk. "Studying cognitive services for websites search engine optimization." Bulletin of Kharkov National Automobile and Highway University, no. 97 (September 5, 2022): 7. http://dx.doi.org/10.30977/bul.2219-5548.2022.97.0.7.

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The subject of research in the article is machine learning models for classifying web-pages by quality and compliance with SEO rules. The goal of the article is improving the efficiency of search engines by establishing and using factors that have the greatest impact on the degree of SEO optimization of web pages. The article solves the following tasks: study of the effectiveness of using machine learning methods to build a classification model that automatically classifies web pages according to the degree of adaptation to SEO optimization recommendations; assessment of the influence of relev

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Giomelakis, Dimitrios, and Andreas Veglis. "Investigating Search Engine Optimization Factors in Media Websites." Digital Journalism 4, no. 3 (2015): 379–400. http://dx.doi.org/10.1080/21670811.2015.1046992.

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Zahra, Khoram Amir Jamshidnezhad* Nazanin Tamoradi. "EVALUATION OF AHVAZ JUNDISHAPUR UNIVERSITY OF MEDICAL SCIENCES RANKING IN IRAN, MIDDLE EAST AND NEIGHBORING COUNTRIES IN 2016, A WEBOMETRICS ANALYSIS." Indo American Journal of Pharmaceutical Sciences 04, no. 10 (2017): 3895–906. https://doi.org/10.5281/zenodo.1035235.

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University websites are of great importance to show the scientific activities of academic institutions. Qualitative and quantitative promotion of these websites, enhances the chance of recovery and visibility of medical universities in the cyber world. Ranking of Webometrics represents the degree of annual scientific activities appeared in universities website. In this study, four indicators including Size, Visibility, Richfiles and Google scholars indexing as the main indicators of Webometrics were analyzed in the Ahvaz Jundishapur University of Medical Scinces website. Moreover, it was evalu

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Shevchenko, L. B. "Websites of libraries of SB RAS scientific institutions: lines of optimization." Proceedings of SPSTL SB RAS, no. 4 (February 28, 2022): 65–73. http://dx.doi.org/10.20913/2618-7575-2021-4-65-73.

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The purpose of the article is to present recommendations for optimizing websites / pages of libraries of scientific institutions of the Siberian Branch of the Russian Academy of Sciences (SB RAS). Recommendations have been formulated based on the results of the content analysis of websites of SB RAS scientific institutions’ libraries, carried out in 2021. The tool of the analysis was the content assessment checklist developed specifically for this study, based on the literature review and the author’s own experience. The checklist contains 50 questions divided into five sections: site informat

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Yoshida, Akihiro, Tatsuru Higurashi, Masaki Maruishi, et al. "New Performance Index “Attractiveness Factor” for Evaluating Websites via Obtaining Transition of Users’ Interests." Data Science and Engineering 5, no. 1 (2019): 48–64. http://dx.doi.org/10.1007/s41019-019-00112-1.

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AbstractThe studies of browsing behavior have gained increasing attention in web analysis for providing better service. Most of the conventional approaches focus on simple indices such as average dwell time and conversion rate. These indices make similar evaluations to websites even if their features are significantly different. Moreover, such statistical indices are not sensitive to the dynamics of users’ interests. In this paper, we propose a new framework for measuring a website’s attractiveness that takes into account both the distribution and dynamics of users’ interests. Within the frame

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K R Lalitha. "Adoption of Local Search Engine Optimization (SEO) among Small-Scale Entrepreneurs in Chennai: Thematic Qualitative Analysis of Expert Insights." Journal of Information Systems Engineering and Management 10, no. 43s (2025): 1035–40. https://doi.org/10.52783/jisem.v10i43s.8515.

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Search engines are essential to merchandising because they are the primary gateways to online information. Businesses vantage them to increase visibility, drive website traffic, generate leads, and finally boost sales.A search engine is a software system designed to carry out web searches. It helps users find information on the internet by indexing websites and retrieving relevant results based on user queries.A search engine scans the index of the website for relevant content searched by the user based on the relevance, authority and user engagement. Search engines play a crucial role in digi

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Yang, Songming. "The Study of Customer Experience Design and Optimization of Shopping Website: Case Analysis of Amazon in China." Asian Business Research 4, no. 2 (2019): 1. http://dx.doi.org/10.20849/abr.v4i2.591.

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Customer experience design plays an important role in the development and optimization of shopping websites (Menon and Kahn, 2002). To satisfy the increasing demands of customers and to attract additional loyal customers, customer experience design is increasingly valued by e-commerce enterprises (Ribbink et al., 2004). Since 1995, Amazon has become the leader in online shopping (Amblee and Bui, 2011). Therefore, the study of Amazon's customer experience design can provide successful experience and offer valuable information for other shopping sites.This project adopts textual analysis and cas

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