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Journal articles on the topic 'Optimize google products'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Indriyani, Ellisa. "OPTIMIZING STUDENTS’ BLOG BASED ONLINE BUSINESS BY UTILIZING GOOGLE KEYWORD PLANNER AND GOOGLE TRENDS." UAD TEFL International Conference 1 (November 20, 2017): 192. http://dx.doi.org/10.12928/utic.v1.167.2017.

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This paper aims to describe the search engine optimization of students’ blog based business by utilizing Google Keyword Planner and Google Trends. Students’ blog based business is one of activities employing content writing in Business English Writing Class. It is a blog based project. As a matter of fact, most of the blog based project ended up underutilized. Producing content writing is not that simple, besides the writing quality, students have to make sure that the writing product can be searched online and indexed by Google. Thus, not only having an excellent writing skill and qualified p

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Santoso, Agung, Dwi Lesno Panglipursari, and Abu Amar Fikri. "Strategi Pemasaran Menggunakan Iklan Digital Marketing Berbasis SEO (Search Engine Optimization)." IQTISHADequity jurnal MANAJEMEN 6, no. 2 (2024): 162–67. https://doi.org/10.51804/iej.v6i2.16412.

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Digital marketing advertising is a form of marketing that a company or brand uses to promote products using digital media or the internet. It aims to provide information and influence the public to buy and use its products. One of the digital marketing techniques used is SEO. SEO preparation is the first step before conducting an SEO process. It involves preparing the rules for using keywords used from both online ads, social media, and external links on each media. So when visitors want to search for information, they type keywords into Google. The SEO process will work according to the rules

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Ti, Haowei, and Ding Ma. "Research on Google Search and Amazon Search Based on the Comparison of Algorithms." International Journal of Economics & Management Sciences 11, no. 3 (2022): 4. https://doi.org/10.37421/ 2162-6359.2022.11.626.

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Search engine optimization, which can optimize the search display position of content and expose the target content to readers faster, is a great tool for marketing. For foreign trade practitioners, the traffic entrances of the two major search engines, Amazon and Google, determine the exposure of products. Amazon drives consumers to click and search with shopping as the demand and has a clearer consumption intention, while Google is a bigger information plaza than Amazon, leading people to various websites.

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Elnashar, Abdelrazek, Hongwei Zeng, Bingfang Wu, et al. "Downscaling TRMM Monthly Precipitation Using Google Earth Engine and Google Cloud Computing." Remote Sensing 12, no. 23 (2020): 3860. http://dx.doi.org/10.3390/rs12233860.

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Accurate precipitation data at high spatiotemporal resolution are critical for land and water management at the basin scale. We proposed a downscaling framework for Tropical Rainfall Measuring Mission (TRMM) precipitation products through integrating Google Earth Engine (GEE) and Google Colaboratory (Colab). Three machine learning methods, including Gradient Boosting Regressor (GBR), Support Vector Regressor (SVR), and Artificial Neural Network (ANN) were compared in the framework. Three vegetation indices (Normalized Difference Vegetation Index, NDVI; Enhanced Vegetation Index, EVI; Leaf Area

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Sihotang, Hengki Tamando. "OPTIMASI RISET KEYWORD DENGAN TEKNIK ALLINTITLLE PADA MESIN PENCARI GOOGLE." Journal Of Computer Networks, Architecture and High Performance Computing 1, no. 1 (2018): 1–5. http://dx.doi.org/10.47709/cnapc.v1i1.1.

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Online information needs have evolved in the real direction. These needs include the latest information, government services, and commercial products. The research question is how to describe and optimize keyword research with the allintitle technique on the google search engine. The development method used in this research is the prototype method because it is considered able to be evaluated directly on the user. The system testing is done for 3 months by placing keywords on several websites on Google. The conclusion that can be taken is to use the allintitle technique, the search results for

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Rovira, Cristòfol, Lluís Codina, and Carlos Lopezosa. "Language Bias in the Google Scholar Ranking Algorithm." Future Internet 13, no. 2 (2021): 31. http://dx.doi.org/10.3390/fi13020031.

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The visibility of academic articles or conference papers depends on their being easily found in academic search engines, above all in Google Scholar. To enhance this visibility, search engine optimization (SEO) has been applied in recent years to academic search engines in order to optimize documents and, thereby, ensure they are better ranked in search pages (i.e., academic search engine optimization or ASEO). To achieve this degree of optimization, we first need to further our understanding of Google Scholar’s relevance ranking algorithm, so that, based on this knowledge, we can highlight or

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Novia, Cahyuni, Siti Aida, Dewi Aminatus Zahro, and Alfiatul Lailiyah. "PKM Pendampingan Literasi Digital dan Optimalisasi Digital Marketing sebagai Media Promosi Keripik Pisang." GUYUB: Journal of Community Engagement 4, no. 3 (2023): 286–304. http://dx.doi.org/10.33650/guyub.v4i3.7068.

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Many SMEs in Indonesia still experience difficulties in utilizing digital technology optimally. This was also experienced by Ibu Nur's Banana Chips UKM. So far, Ibu Nur's Banana Chips UKM has never carried out promotions using digital media because the owner does not know about digital technology that can be used as a digital marketing tool, so sales of Ibu Nur's Banana Chips often decline. This community service aims to provide counseling, training and assistance regarding what digital media can be used to promote Ibu Nur's Banana Chips SME products and to find out how to effectively promote

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Purbaningsih, Yuli, Budi Sulistiyo Nugroho, Yogi Nurfauzi, Rainier Hendrik Sitaniapessy, and Hadenan Towpek. "Identification of Digital Marketing Improvement Strategies for MSME Products and Services Post-Covid-19 Pandemic in Indonesia." Jurnal Manajemen Industri dan Logistik 6, no. 2 (2022): 284–96. http://dx.doi.org/10.30988/jmil.v6i2.1045.

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The strategy to improve digital marketing for MSME products and services is a critical study. Therefore, the authors are interested in reviewing scientific evidence of increasing digital era MSME marketing to increase understanding. Finally, we can conclude that the findings include several strategies to increase the promotion of MSME products and including MSME managers preparing products and services that have future value and serving customers better, making the best buyer journeys, understand when and how to fix any shortcomings, develop periodic promotions, optimize website promotions, de

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Pratiwi, Galuh Eka, and Adi Nugroho. "IMPLEMENTASI METODE RANDOM FOREST UNTUK KLASIFIKASI PENJUALAN PRODUK SABUN PALING LARIS." Jurnal Teknik Informasi dan Komputer (Tekinkom) 7, no. 2 (2024): 541. https://doi.org/10.37600/tekinkom.v7i2.1610.

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This research aims to analyze soap product sales data in a supermarket to understand sales patterns and categorize products based on their sales levels. Considering the multitude of soap products, the supermarket finds it difficult to conduct research on the best-selling soap products. The data used includes 4,694 soap product sales data from January 2022 to December 2023, with variables such as type, brand, price, and quantity sold. In this study, the Random Forest method is used to classify soap products into four categories: not popular, less popular, popular, and most popular. The process

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Uci Nurkholifah, Indria Sukma Sektiyaningsih, and Rochayati Febriarhamadini. "The Influence of Social Media, Product Quality and Brand Image on the Purchase Decision of Stone Island Brand Products." International Journal of Applied and Advanced Multidisciplinary Research 3, no. 5 (2025): 331–44. https://doi.org/10.59890/ijaamr.v3i5.17.

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This study aims to identify the influence of social media, product quality, and brand image on purchasing decisions for Stone Island brand products. This research used a descriptive quantitative method with a causal associative approach to examine cause-and-effect relationships. Data were collected through an online questionnaire distributed via Google Forms to 98 respondents who use Stone Island products. The data analysis included validity tests, reliability tests, classical assumption tests, t-tests, and f-tests, with the help of SPSS version 25 software. The results showed that, partially,

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Sintha Erika Putri and Budi Prabowo. "Penerapan Search Engine Optimization (SEO) Pada Strategi Digital Marketing UMKM." NUSANTARA Jurnal Pengabdian Kepada Masyarakat 3, no. 3 (2023): 123–31. http://dx.doi.org/10.55606/nusantara.v3i3.1452.

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In the current digital era, MSMEs business competition is getting tougher in getting customers through digital marketing platforms. The best strategies and solutions are needed by MSMEs to gain market share by optimizing several search engine techniques. Digital marketing in the form of websites that rank well on Google search pages will get more potential visitors. The website must be capable of being featured on Google pages. One way to optimize a website is by using search engine optimization (SEO) techniques to get a good ranking on search engine pages. SEO techniques are needed to increas

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Setyawan, Dhiwa Harum, Ari Dewi Cahyati, and Purnama Putra. "UPAYA PENINGKATAN BISNIS DENGAN DIGITAL BRANDING PEMBUATAN LOKASI UMKM MELALUI APLIKASI GOOGLE MAPS DI DESA SIRNAJAYA." An-Nizam 3, no. 2 (2024): 67–74. http://dx.doi.org/10.33558/an-nizam.v3i2.8761.

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This activity is carried out to help install Google Maps pins. Some features that can help MSMEs are directions, sharing locations, and reviews that can be accompanied by images. With these features, the public can access searches and provide ratings, so that MSMEs can optimize branding and add addresses, telephone numbers, place categories, and store operating hours, which will increase consumer interest. This community service activity is carried out using a community empowerment system method in the form of socialization and mentoring. The results of the implementation of community service

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Anggoro, Dani, Sudarmaji Sudarmaji, Dedi Irawan, and Danang Prabowo. "Pelatihan Optimasi Media Sosial Dan Google Profil Bisnis pada BUMDes Manunggal Jaya Desa Nunggal Rejo." Jurnal Dharma Bhakti Ekuitas 7, no. 2 (2023): 140–50. http://dx.doi.org/10.52250/p3m.v7i2.623.

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BUMDesa Manunggal Jaya, Nunggal Rejo Village is a business entity managed by Nunggal Rejo village officials, Punggur District, Central Lampung Regency. BUMDesa was formed in order to improve the economy of the villagers. One of the efforts made is to help sell and introduce products belonging to micro, small and medium enterprises (MSMEs) in the village. From the results of interviews with the chairman of BUMDesa Manunggal Jaya Desa Nunggal Rejo, BUMDesa currently has outlets for MSME products but because they are not in the center of the crowd, when outside working hours or on holidays, the o

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Amin, Ahsanul Hadi, Yunita Sukma Saputri, Endah Susilowati, and Dwi Suhartini. "Target Costing as a Production Cost Control Tool." Proceedings of International Conference on Economics Business and Government Challenges 6, no. 1 (2023): 35–45. http://dx.doi.org/10.33005/icebgc.v6i1.52.

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The objective of this research was to examine how target costing was used as a tool for controlling production costs. This study was a literature review conducted using the systematic literature review (SLR) method, incorporating previous research from Google Scholar. Based on the findings of the reviewed and analyzed articles, it was evident that target costing could enhance cost efficiency in production, aiming to minimize production costs and optimize company profits. Moreover, target costing could also optimize cost efficiency by integrating environmental issues, resulting in environmental

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Wu, Mei-Yu, Chih-Kun Ke, and Szu-Cheng Lai. "Optimizing the Routing of Urban Logistics by Context-Based Social Network and Multi-Criteria Decision Analysis." Symmetry 14, no. 9 (2022): 1811. http://dx.doi.org/10.3390/sym14091811.

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The proper vehicle-route selection is a key challenge affecting the quality of urban logistics since any delay may cause disasters. This study proposes a novel approach of using symmetry/asymmetry traffic context data and multi-criteria decision analysis to optimize vehicle-route selection as part of urban-logistical planning. The traffic context data are collected from official urban transportation databases and metadata of Google Maps route planning to construct a context-based social network. The traffic features and routing criteria have symmetry/asymmetry properties to influence the decis

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Ristiana, Adelea, Ria Selvira, Widiana Sari, and Robert Kristaung. "Keterkaitan Social Media Terhadap Customer Satisfaction." Ekonomi Digital 1, no. 1 (2022): 15–24. http://dx.doi.org/10.55837/ed.v1i1.7.

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This study aims to analyze the effect of social media activity, social media interactivity and social media content on customer satisfaction in fashion products. The methodology of this research is quantitative with a total sample of 105 respondents using purposive sampling. This research was conducted by distributing online questionnaires using a google form. The research hypothesis was tested using the Structural Equation Model (SEM) with the software used by AMOS. The results showed that social media activity, social media interactivity and social media content had a positive ef

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Ristiana, Adelea, Ria Selvira, Widiana Sari, and Robert Kristaung. "Keterkaitan Social Media Terhadap Customer Satisfaction." Ekonomi Digital 1, no. 1 (2022): 15–24. http://dx.doi.org/10.55837/eg.v1i1.7.

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This study aims to analyze the effect of social media activity, social media interactivity and social media content on customer satisfaction in fashion products. The methodology of this research is quantitative with a total sample of 105 respondents using purposive sampling. This research was conducted by distributing online questionnaires using a google form. The research hypothesis was tested using the Structural Equation Model (SEM) with the software used by AMOS. The results showed that social media activity, social media interactivity and social media content had a positive ef

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18

ЧЕБАНЕНКО, ЄВГЕНІЯ, та ОКСАНА МЕЛЬНИК. "МЕТОД ЕКСТРУЗІЙНОЇ ОБРОБКИ БОБОВИХ: ВПЛИВ НА ПОЖИВНІ ВЛАСТИВОСТІ ТА ПЕРСПЕКТИВИ ВИКОРИСТАННЯ". Herald of Khmelnytskyi National University. Technical sciences 351, № 3.1 (2025): 542–48. https://doi.org/10.31891/2307-5732-2025-351-70.

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Extrusion processing of pulses is a leading technology in the food industry, enhancing their nutritional, functional, and consumer properties. This review systematizes current scientific data on the effects of extrusion on the physicochemical and structural-mechanical properties of pulses and prospects for innovative product development. The study aims to analyze the impact of extrusion parameters (temperature, moisture, screw speed) on proteins, carbohydrates, nutrient bioavailability, and bioactive compounds. It is based on peer-reviewed literature from Scopus, Web of Science, PubMed, and Go

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Da Lopez, Viktorianus Mahendra, and Fadilla Razali. "STRATEGI OPTIMALISASI PEMASARAN DIGITALTOKOPILA COFFEE & ROASTERY DI TANJUNG PANDAN BELITUNG." Jurnal USAHA 6, no. 1 (2025): 96–110. https://doi.org/10.30998/juuk.v6i1.4000.

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This study aims to analyze the utilization of digital platforms to enhance the marketing of coffee products by Tokopila Coffee & Roastery in Tanjung Pandan, Belitung. A descriptive qualitative method was employed, with data collected through in-depth interviews with five informants (the owner, marketing team, and consumers), as well as observations of Tokopila’s social media and Google reviews. The findings indicate that platforms such as Instagram and TikTok significantly contribute to increasing product visibility, expanding market reach, and fostering customer loyalty. However, challeng

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Ratna, Yudiyanto Joko Purnomo, and Sutrisno. "The Role of Innovation and Creativity in Business Management to Enhance SME Economy in the Creative Industry." Indo-Fintech Intellectuals: Journal of Economics and Business 4, no. 3 (2024): 858–71. http://dx.doi.org/10.54373/ifijeb.v4i3.1473.

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SMEs are the backbone of Indonesia's economy, contributing significantly to employment and the Gross Domestic Product. The creative industry holds immense potential in driving economic growth, especially in the digital era. This research aims to analyze the role of innovation and creativity in business management to enhance SME economy in the creative industry. The research method employed is a literature review using a qualitative approach. Data were gathered from articles published on Google Scholar between 2013 and 2024. The study findings indicate that the creative industry has become one

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Nasihin, Ahmad, and Irfan Fadhlurrohman. "Potential of Functional Food Fortified Alfalfa (Medicago sativa L.) in Fermented Milk Products: A Literature Review." Jurnal Keteknikan Pertanian Tropis dan Biosistem 13, no. 1 (2025): 52–63. https://doi.org/10.21776/ub.jkptb.2025.013.01.05.

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Alfalfa (Medicago sativa L.) is an herbal plant rich in nutrients such as vitamins, minerals, proteins, and bioactive compounds. Many bioactive compounds contained in alfalfa are flavonoids and phytosterols, making it an ideal ingredient for food fortification. Although it has been widely used in food products, its use in fermented dairy products is still very rare. This literature review aims to explore the potential of alfalfa as a fortifying ingredient for fermented milk products by reviewing various literature related to alfalfa and milk fortification. The literature search method was cond

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Prabantoro, Gatot, Rimi Gusliana Mais, Megayani Megayani, et al. "Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang." Entrepreneurship and Community Development 2, no. 1 (2024): 8–12. http://dx.doi.org/10.58777/ecd.v2i1.226.

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Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08

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Tanjung, Rinaldi, RR Eko Giyartiningrum, and Yhoga Pratama. "Online Marketing Model for Purchase Intention on High Involvement Products Using the Theory of Planned Behavior Approach." Eqien - Jurnal Ekonomi dan Bisnis 14, no. 01 (2025): 43–57. https://doi.org/10.34308/eqien.v14i01.2074.

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This study aims to examine and analyze the influence of social media marketing on purchase intention and actual purchase behavior, with consumer engagement as a mediating factor for high involvement products in Indonesia. Using a quantitative research approach, a survey design was employed. The population for this study includes social media users who have made online purchases in Indonesia. The target sample size is 350 respondents, selected through purposive sampling. Data collection was conducted through online surveys using Google Forms. The research model was analyzed using Structural Equ

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Lukito, Rony Baskoro, Cahya Lukito, and Deddy Arifin. "Penerapan Teknik Seo (Search Engine Optimization) pada Website dalam Strategi Pemasaran melalui Internet." ComTech: Computer, Mathematics and Engineering Applications 5, no. 2 (2014): 1050. http://dx.doi.org/10.21512/comtech.v5i2.2363.

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The purpose of this research is how to optimize a web design that can increase the number of visitors. The number of Internet users in the world continues to grow in line with advances in information technology. Products and services marketing media do not just use the printed and electronic media. Moreover, the cost of using the Internet as a medium of marketing is relatively inexpensive when compared to the use of television as a marketing medium. The penetration of the internet as a marketing medium lasted for 24 hours in different parts of the world. But to make an internet site into a sit

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Burak, L. "PROSPECTS FOR THE PRODUCTION OF FRUIT JUICES WITH PROBIOTICS." Scientific heritage, no. 159 (April 27, 2025): 124–35. https://doi.org/10.5281/zenodo.15292407.

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Probiotic beverages based on fruit juices are a growing segment of food products. These beverages are an alternative to dairy probiotic products and are especially popular among vegans, people with lactose intolerance and allergies to dairy products. The aim of this study is to review modern methods of producing such beverages, including fermentation using different strains of probiotics and their impact on health. The review includes articles in English and Russian for the period from 2015 to 2025. The search for foreign scientific literature in English on this topic was conducted in the bibl

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Kurniawan, Muhamad Segafi, Oktori Kiswati Zaini, and Doni Wihartika. "Implementation of Business Intelligence for Product Optimization to Enhance Profitability Through theUtilization of Synergies Among the Product Departments of the Look Company for the Period 2019-2022." Journal of Social Transformation and Regional Development 6, no. 1 (2024): 10–19. http://dx.doi.org/10.30880/jstard.2024.06.01.002.

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This research discusses the implementation of Business Intelligence (BI) to enhance the profitability of The Look Company through the synergy of product departments. In the era of big data, a company's ability to process and analyse data becomes a crucial factor in achieving competitive advantage. This research aims to present data information from The Look Company's Product Departments in the form of visualizations, graphs, and diagrams that can be used as indicators for decision-making. It also aims to identify products that are not generating significant profitability for the company in ord

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Puchkova, Elena B., Elena A. Sorokoumova, Elena I. Chardymova, and Larisa V. Temnova. "Teachers 'and students' ideas about the existing advantages and possible risks of using digital products in the educational environment." Perspectives of Science and Education 53, no. 5 (2021): 95–109. http://dx.doi.org/10.32744/pse.2021.5.7.

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An integral feature and an urgent task of the modern education system is the use of digital products in educational practice. The forced implementation of mass distance learning in the period 2020-21 showed both the advantages and disadvantages of digital learning and set new horizons for optimizing this process. In May-June 2021, a study consisting of two parts was conducted: 1) an online survey of teachers of the general education system in order to determine the ideas about the advantages and risks for students when using digital products in educational practice; 2) an online survey of adol

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Mandosir, Yohanis Manfred, Yudik Prasetyo, Bernadeta Suhartini, and Budi Kristanto. "Nutrients in Matoa for Health and Exercise Performance: A Literature Study." Formosa Journal of Science and Technology 4, no. 1 (2025): 265–78. https://doi.org/10.55927/fjst.v4i1.13648.

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Matoa is an endemic plant in Indonesia that has great potential in the health sector. This study aims to examine the antioxidant potential of matoa through a narrative review approach. The literature search method was carried out on the Google Scholar and Research Gate databases with the keywords "matoa", "immunity", "health" and "exercise performance" limited to the last 10 years of publication. Of the 65 articles identified, 9 met the inclusion criteria for in-depth analysis. The results showed that matoa contained various bioactive compounds, especially phenolic groups that played a role in

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Upu, Hamzah, and Andi Ika Prasasti Akbar. "FLIPPED CLASSROOM LEARNING TOOLS TO MAXIMIZE ABILITY THINKING HIGH LEVEL OF STUDENTS." Daya Matematis: Jurnal Inovasi Pendidikan Matematika 10, no. 1 (2022): 10. http://dx.doi.org/10.26858/jdm.v10i1.32445.

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This study aims to produce a flipped classroom device that utilizes google classroom to optimize high-order thinking skills of high-quality students. This type of research is Research and Development. The development model used is the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model. This research was conducted in Mathematics Education class 1.2 semester 3, Faculty of Tarbiyah and Teacher Training at UIN Alauddin Makassar. The research instrument used expert validation sheets, student and lecturer response questionnaires, and learning outcomes tests. The results showed t

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Teresia, Armeta. "Upaya Strategi Digital Marketing Dalam Memperluas Target Pasar Sektor UMKM (Studi Kasus CV Rempang Printing Batam)." Madani: Jurnal Ilmiah Multidisiplin 1, no. 4 (2023): 461–67. https://doi.org/10.5281/zenodo.7972725.

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Business competition makes various companies innovate with each other in creating promotional media to expand their target market. One of the marketing techniques that is currently growing rapidly and is a trend, namely digital marketing. This digital marketing strategy is also used to promote MSMEs in Indonesia, such as one of the UMKM in Batam City, namely CV. Rempang Printing has been engaged in the printing and design industry since 2009. Qualitative descriptive research using data reduction analysis techniques is used as a research method to analyze any digital marketing strategy efforts

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Bava, Roberto, Claudio Puteo, Renato Lombardi, et al. "Antimicrobial Properties of Hive Products and Their Potential Applications in Human and Veterinary Medicine." Antibiotics 14, no. 2 (2025): 172. https://doi.org/10.3390/antibiotics14020172.

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Hive products, encompassing honey, propolis, bee venom, royal jelly, and pollen, are recognized for their antimicrobial and therapeutic properties. This review examines their chemical composition, explores their mechanisms of action, and discusses their potential applications in both human and veterinary medicine, particularly in addressing the challenge of antimicrobial resistance. This study utilized a comprehensive literature search strategy, gathering data from Google Scholar, MEDLINE PubMed, SciELO, and SCOPUS databases. Relevant search terms were employed to ensure a thorough retrieval o

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Reznichenko, Irina, and Tat'yana Miroshina. "POTENTIAL OF DATE PROCESSED PRODUCTS AS A BIOLOGICALLY VALUABLE RAW MATERIAL IN THE FOOD INDUSTRY." Bulletin of KSAU, no. 10 (November 26, 2024): 180–91. https://doi.org/10.36718/1819-4036-2024-10-180-191.

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The aim of the study is to systematize scientific data on the nutritional and biological value of dates and their processed products as potential raw materials in the technologies of production of food products with added nutritional value. Objectives: analysis and systematization of data on the biological value of fruits, seeds, paste, syrups, date pomace. The methods of searching, analyzing and systematizing scientific papers and materials in the electronic databases Google Scholar, PubMed, Science Direct, Scopus, eLibrary.ru were used, which consider the issues of studying dates and their p

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Lima, Lucas Alves de Oliveira, José Marconde Souza da Silva, Aline de Oliveira Santos, et al. "The Influence of Green Marketing on Consumer Purchase Intention: a Systematic Review." Revista de Gestão Social e Ambiental 18, no. 3 (2024): e05249. http://dx.doi.org/10.24857/rgsa.v18n3-084.

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Objective: This study sought to analyze the influence of green marketing on consumer purchase intentions.   Methods: To this end, a systematic literature review was carried out on the SciELO and Google Scholar platforms, under the guidance of the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines. During the search, keywords were used in association with Boolean operators "AND" and "OR", in order to select only scientific articles in Portuguese, of Brazilian nationality and published between the years 2022 and 2023.  Results: The stud

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Finna, Finna Diyanti Syahira, and Osly Usman. "The Influence of Ad Relevance and the Frequency of Affiliate Video Ads on Consumer Engagement and Purchase Intentions for Somethinc Products on the Shopee Platform." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 2242–56. https://doi.org/10.21009/isc-beam.013.166.

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Marketing through social media, particularly through video affiliate advertising, has become a prominent strategy in digital marketing, supported by platforms like Shopee. This study explores the impact of Ad Relevance and the Frequency of Affiliate Video Ads on Consumer Engagement and Purchase Intentions, with purchase intention also examined as a mediating variable. The research focuses on Somethinc products advertised through Shopee's video affiliate program. A quantitative research approach was adopted, involving purposive sampling of 105 respondents in North Bekasi who actively use Shopee

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Luchkevych, Mykhailo, Iryna Shakleina, and Oleksii Duda. "The impact of modern cloud technologies on the efficiency of DevOps processes." Scientific journal of the Ternopil national technical university 117, no. 1 (2025): 112–22. https://doi.org/10.33108/visnyk_tntu2025.01.112.

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The article investigates the impact of modern cloud technologies on the efficiency of DevOps processes, which are key to the automation, flexibility and reliability of software development. With the rapid development of information technology, cloud platforms play an important role in accelerating software product development, testing and deployment. Implementing DevOps in the cloud environment reduces the time to market, increases the stability of software systems and optimizes the use of computing resources, which is critical for modern companies. This paper discusses DevOps teams' main chal

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Aldinata, Riko, and Raissa Amanda Putri. "IMPLEMENTATION OF DATA MINING ON MUSLIM WOMEN'S CLOTHING SALES USING THE FP-GROWTH METHOD." Jurnal Riset Informatika 7, no. 3 (2025): 111–18. https://doi.org/10.34288/jri.v7i3.382.

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The Muslim women's fashion industry in Indonesia is growing rapidly, leading to intense competition and requiring business owners to optimize their sales strategies and inventory management. This study aims to identify consumer purchasing patterns at TM Collection Store by applying the FP-Growth data mining method. The data used consists of 1,000 sales transactions from January to April 2024. Data collection was conducted through historical data observation, interviews, and literature review, followed by processing using the FP-Growth algorithm in Google Colab. The analysis results reveal stro

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Ayuningrum, Tyas, and Zahrul Makarim Sulthony. "Strategi Optimalisasi Search Engine Optimization (SEO) untuk Meningkatkan Visibilitas Produk Lembaga Keuangan Syariahdi Internet." Al-Musyarakah: Jurnal Ekonomi Islam 4, no. 1 (2024): 75–93. https://doi.org/10.71247/kx342j25.

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This research aims to optimize Search Engine Optimization (SEO) strategies to increase the visibility of Islamic financial institution products on the internet. With a quantitative descriptive approach, this research analyzes the effectiveness of SEO implementation using secondary data obtained from SEO analysis tools such as Google Keyword Planner and SEMrush. The data collected includes keyword search volume, difficulty level, as well as backlinks and technical SEO performance (page speed and mobile optimization). Descriptive statistical techniques are used to describe SEO trends, while corr

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Ghazali, Ghazali, and Auliya Rahma Isnain. "Implementation of Search Engine Optimization (SEO) with RankMath Plugin to Increase WordPress-Based Website Visits." Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran 9, no. 4 (2024): 626. http://dx.doi.org/10.33394/jtp.v9i4.12414.

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Search Engine Optimization (SEO) is a series of processes carried out systematically on a website to increase visitor traffic through search engines. SEO needs to be applied to websites with the aim of being indexed by search engines. It is known that one of the CV. Alfiel Elektronik companies in Bandar Lampung has used a website in marketing its products. However, the website is not indexed in the Google Search Engine, so there are no visitors. In order for the website to be indexed and appear on the top page of Google search, the solution is to apply the SEO Method, namely On-Page SEO (insid

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Rohmah, Siti Nur, and Eka Hendi Andriansyah. "ANALISIS DAMPAK INTEGRASI TEKNOLOGI DALAM PEMBELAJARAN DIFERENSIASI." PROMOSI (Jurnal Pendidikan Ekonomi) 12, no. 1 (2024): 57. https://doi.org/10.24127/jp.v12i1.10334.

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The diversity of students is a challenge for educators to manage effective learning to produce maximum learning outcomes. Learning outcomes are important to research because they are a measure of success in the learning process. Differentiated learning with technology is one learning strategy that can be applied in the classroom to optimize learning outcomes. Technology integration helps educators implement differentiated learning to meet student characteristics. The aim of this research is to determine the impact of using technology in differentiated learning on student learning outcomes. The

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Badaruz Zaman and I Made Wardana. "The Role of Customer Satisfaction in Mediates the Influence of Product Quality on Consumer Loyalty." International Journal of Asian Business and Management 4, no. 1 (2025): 81–98. https://doi.org/10.55927/ijabm.v4i1.12.

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Building material production firms in Indonesia have a unique opportunity as a result of the increase in national growth, especially in Denpasar City. Customers are more picky about what they buy because there are so many different cement brands available. Companies must cultivate loyalty among their current clientele in addition to focusing on attracting new ones if they want to stay competitive. This study's goal is to use customer happiness as a mediating variable to explain how product quality affects customer loyalty. Respondents who have made purchases from PT Semen Indonesia in Denpasar

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Burak, L. "TRADITIONAL AND INNOVATIVE TECHNOLOGIES FOR PROCESSING FRUITS AND VEGETABLES. A SUBJECT FIELD REVIEW." Scientific heritage, no. 153 (January 24, 2025): 64–77. https://doi.org/10.5281/zenodo.14729650.

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The main objective of the technological process of processing food raw materials is to extend the shelf life, maximize the preservation of organoleptic indicators, nutritional value, ensure microbiological stability and safety of the finished product. The purpose of the work is to review modern traditional and innovative methods of processing fruits and vegetables, their advantages and limitations, as well as the impact on the quality and nutritional value of finished processed products. The material for this review is scientific articles in English and Russian published in the period 2015-202

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Pramesty, Isnaini Nur, and Atik Ariesta. "Business Model Canvas for Usability Testing of E-Commerce Website Design Using SEO On-Page Technique." Inform : Jurnal Ilmiah Bidang Teknologi Informasi dan Komunikasi 6, no. 2 (2021): 93–102. http://dx.doi.org/10.25139/inform.v6i2.3947.

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Advances in information technology have had a tremendous impact on all of the professions today. All buying and selling activities, including selling baby products, have become easier with digital technology, namely the marketplace. Until now, the marketplace business only uses a physical storefront and marketplace to offer their wares. However, there are still obstacles such as the lack of product information obtained by customers due to decreased sales, lack of a wide range of promotions due to lower income, and discounts when using the marketplace due to lower marketplace revenue. Based on

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Rois, Musyafa, Tin Agustina, and Yunus Handoko. "Pengaruh Motivasi, Pelatihan dan Lingkungan Kerja Non Fisik Terhadap Kinerja Sales People pada Jaringan Dealer PT. Astra Honda Motor di Provinsi Nusa Tenggara Barat." Jurnal Syntax Admiration 4, no. 9 (2023): 1498–517. http://dx.doi.org/10.46799/jsa.v4i9.739.

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Indonesia's economic growth is supported by several sectors, one of which is the manufacturing sector. The manufacturing sector contributed 16.77 percent to national economic growth in the first quarter of 2023. According to the 2022 business competition index in Indonesia, Indonesia's score is 4.87 on a scale of 7, which has increased from previous years. The increase in the business competition index number illustrates the company's need to be able to optimize its resources and increase company productivity. In a company, employee performance greatly affects the quality of the products and s

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Kirana, Damayanti, and Indrawati. "The Effect of E-Service Quality on E-Word of Mouth in E- Commerce Website Users with E-Satisfaction as Intervening Variable." International Journal of Social Science and Human Research 07, no. 05 (2024): 3402–9. https://doi.org/10.5281/zenodo.11420601.

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The use of the internet has become a necessity in modern life, especially since the digital era. Additionally, ecommerce is still growing because more people are using the internet. In Indonesia, Tokopedia is one of the most popular ecommerce websites that people use and offers various kinds of products and services. Tokopedia is still confronted with several challenges that lead to customer dissatisfaction, which is communicated through e-WOM, despite efforts being made to deliver high-quality service that produces the best possible shopping experience. Therefore, to minimize this, Tokopedia

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Nazar, Halima, Azalfa Amar, Mohmmad Younus, et al. "Review of Pharmacological Activity of Ephedra Gerardiana." Scientific Inquiry and Review 7, no. 2 (2023): 81–100. http://dx.doi.org/10.32350/sir.72.05.

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Ephedra gerardiana (E. gerardiana,), commonly known as "Ma-huang," is a medicinal plant native to the Himalayan region. Historically, it has a long traditional use in various indigenous systems for medicinal purpose. The current review aims to summarize the present knowledge on the botanical description, phytochemistry, traditional uses, and pharmacological properties of E. gerardiana. This study was thoroughly based on previous literature and was conducted by using electronic databases such as PubMed, Scopus, and Google Scholar. Relevant studies and recently published articles up till 2020 we

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Orzechowska, Joanna, Michał Orzechowski, Paulina Fijałek, et al. "Challenges and risks of using Omega-3 fatty acids in the supportive treatment of depression." Quality in Sport 39 (March 7, 2025): 58324. https://doi.org/10.12775/qs.2025.39.58324.

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Introduction: Omega-3 fatty acids, including α-linolenic acid (ALA), eicosapentaenoic acid (EPA), and docosahexaenoic acid (DHA), are essential nutrients with anti-inflammatory and neuroprotective properties. EPA has demonstrated potential in mitigating depression by enhancing neurotransmitter synthesis, including dopamine and serotonin. However, gastrointestinal side effects, fatigue, anxiety, contamination risks (e.g., mercury, lead), and variability in supplement quality and accessibility pose significant challenges. Addressing these issues is essential to optimize the safe and effective th

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Bourgi, Rim, Zahra Doumandji, Carlos Enrique Cuevas-Suárez, et al. "Exploring the Role of Nanoparticles in Dental Materials: A Comprehensive Review." Coatings 15, no. 1 (2025): 33. https://doi.org/10.3390/coatings15010033.

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In recent decades, the integration of nanotechnology into dentistry has led to groundbreaking advancements in dental materials and applications. This article explores the role of nanoparticles (NPs) in modern dentistry, highlighting their definitions, unique properties, and various applications. The introduction establishes the significance of nanotechnology in dental health care, emphasizing the potential of NPs to transform traditional practices. The overview includes a discussion of the fundamental properties of NPs, which contribute to their effectiveness in dental applications. The articl

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Mitea, Gabriela, Verginica Schröder, Irina Mihaela Iancu, et al. "Molecular Targets of Plant-Derived Bioactive Compounds in Oral Squamous Cell Carcinoma." Cancers 16, no. 21 (2024): 3612. http://dx.doi.org/10.3390/cancers16213612.

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Background: With a significant increase in both incidence and mortality, oral cancer—particularly oral squamous cell carcinoma (OSCC)—is one of the main causes of death in developing countries. Even though there is evidence of advances in surgery, chemotherapy, and radiotherapy, the overall survival rate for patients with OSCC has improved, but by a small percentage. This may be due, on the one hand, to the fact that the disease is diagnosed when it is at a too-advanced stage, when metastases are already present. Methods: This review explores the therapeutic potential of natural herbal product

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Muhidin, Idris, and Fajri Ariandi. "Pengaruh Harga dan Kualitas Produk Terhadap Brand Awareness Pada Merk Chevrolet di PT. Fontana Indah Motor." Jurnal Manajemen dan Administrasi Antartika 2, no. 2 (2025): 97–103. https://doi.org/10.70052/juma.v2i2.547.

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Dalam era globalisasi yang sangat dinamis dan kompetitif, bisnis memerlukan strategi yang efektif untuk meningkatkan kesadaran merek. Dalam persaingan yang semakin ketat, perusahaan harus dapat membedakan diri dengan produk dan jasa yang unik dan berkualitas. Salah satu strategi yang efektif dalam meningkatkan kesadaran merek (brand awareness) adalah dengan mempertahankan kualitas produk dan mengoptimalkan harga. Penelitian ini menganalisis pengaruh harga dan kualitas produk terhadap brand awareness merek Chevrolet di PT Fontana Indah Motor. Metode penelitian yang digunakan adalah survei denga

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Pyatnychuk, I. D., A. V. Tomashevska, N. I. Horogotska, and Yu V. Paska. "Digital-marketing: current challenges and development prospects." Marketing and Digital Technologies 8, no. 1 (2024): 150–61. https://doi.org/10.15276/mdt.8.1.2024.10.

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The aim of the article. The purpose of the article is to define modern challenges and prospects for the development of digital marketing using digital tools in conditions of uncertainty and dynamism of the business environment. The tasks of the article are: identify challenges in digital marketing; to form prospects for the development of digital marketing in modern conditions; identify the key areas of digital marketing development; to identify digital tools that are useful for the implementation of key areas of digital-marketing development. Analyses results. The article examines modern chal

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