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Deus, Alycia M. "Sample student perceptions of organic food products and buying habits /." Click here to view, 2009. http://digitalcommons.calpoly.edu/agedsp/1.
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Thesis (B.S.)--California Polytechnic State University, 2009.Project advisor: Robert Flores. Title from PDF title page; viewed on Jan. 20, 2010. Includes bibliographical references. Also available on microfiche.
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Bolmstedt, Svanqvist Alma, and Malin Carlén. "Visual merchandising of organic versus non-organic products in supermarkets : A study of Coop, Willys and ICA." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28524.
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Abstract Title: Visual merchandising of organic versus non-organic products in supermarkets Authors: Alma Bolmstedt Svanqvist & Malin Carlén Supervisor: Mikael Hilmersson Examiner: Thomas Helgesson Level: Bachelor thesis - Marketing Keywords: Visual merchandising, Supermarkets, Groceries, Organic food. Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?” Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. This is to increase understanding of the specific topic for future research as well as for established and new companies that enter the organic food market. Methodology: This study is based on a combining research approach, which includes both a deductive and an inductive approach to answer the developed research question.Frame of references: Previously research regarding theories of consumer behaviour, Visual merchandising, Sensory marketing and visual elements and visual merchandising techniques are presented. Empirical findings: Primary data was collected and presented from three Swedish supermarkets. Analysis: The analysis compares the collected empirical data with the theoretical framework. Conclusion: The findings shows that the supermarkets studied in some areas distinguish between organic and non-organic products when planning the product presentation. However, the empirical result does confirm that those supermarkets do invest in organic products and that they are trying to increase the sales. A conclusion can also be made that much effort are invested in the planning process of visual merchandising.
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Cardozo, Palomares Aracelly Fatima, Carrillo Renzo Luciano Chavez, Aldavarca Jackelin Ganina Porras, and Suarez Erika Edith Tarazona. "Plan de negocio sobre delivery de comida saludable a base de insumos orgánicos: Organik." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/628253.
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En la actualidad, la población peruana tiene una mayor tendencia de consumir alimentos más saludables con un alto valor nutricional evitando el consumo de comida instantánea que son los principales causantes de diversas enfermedades degenerativas y cardiovasculares debido a los altos contenido de preservantes y aditivos químicos. Por este motivo, existe una mayor demanda de productos orgánicos que solo se pueden adquirir en algunas ferias de fines de semana, tiendas especializadas y algunos centros comerciales. Organik es un proyecto de negocio de comida saludable en base a insumos orgánicos y asesoría nutricional que va dirigido a personas que trabajan en oficinas y residen en el distrito de San Isidro. La preparación de las comidas se lleva a cabo en nuestro local ubicado en el mismo distrito cuyos platos cumplen con los controles de salubridad necesarios y con productos de alta calidad. La idea de negocio va orientada a personas entre 18 y 45 años de un nivel socioeconómico A y B que tienen un nivel de vida acelerado que no les permite preparar sus comidas por falta de tiempo. Por ello, los consumidores buscan mejorar sus hábitos alimenticios con un estilo de vida más saludable con la finalidad de encontrar un producto y servicio innovador. Asimismo, existe ya en el mercado diversas opciones de alimentos saludables como restaurantes o delivery que brindan productos como ensaladas, comida baja en grasas, etc. pero ninguna cuenta con un plan de comidas en base a insumos orgánicos complementado con un asesoramiento nutricional.Nowadays, the Peruvian population has a greater tendency to consume healthier foods with a high nutritional value avoiding the consumption of instant food that are the main causes of various degenerative and cardiovascular diseases due to the high content of preservatives chemical additives. For this reason, there is a greater demand for organic products that can only be purchased at some weekend fairs, specialty stores and some shopping centers. Organik is a business project of healthy food based on organic foods and nutritional advice that is aimed at people who work in offices and reside in the district of San Isidro. The preparation of the meals is carried out in our premises located in the same district whose dishes comply with the necessary health controls and with high quality products. The business idea is aimed at people between 18 and 45 years of socioeconomic level A and B who have an accelerated level of life that does not allow them to prepare their meals due to lack of time. Therefore, consumers seek to improve their eating habits with a healthier lifestyle in order to find an innovative product and service. In addition, there already exist in the market diverse options of healthy foods like restaurants or delivery that offer products like salads, low fat food, etc. but none has a meal plan based on organic inputs supplemented with nutritional advice.
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Bienenfeld, Jason Michael. "Consumer Willingness to Pay for Organic, Environmental and Country of Origin Attributes of Food Products." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1396017355.
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Grankvist, Gunne. "Determinants of choice of eco-labeled products /." Göteborg, 2002. http://www-mat21.slu.se/publikation/pdf/Gunne.pdf.
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Van, Kenhove Nathalie, and Lotti Biro. "Advertising Skepticism : The influence of demographic factors, consumerism and green washing in the organic food industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53651.
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In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. This increased awareness and concern has increased consumers’ interest in purchasing environmentally friendly food products, and has caused companies to focus on programs intent on reducing their environmental impact and helping the environment. Companies have introduced more environmentally friendly food products, accessible on a large scale, and have changed their communication to focus more on green products and green product attributes. Scandinavian countries have some of the largest numbers of organic food consumers in Europe and the world, with the Swedish organic food industry measuring the highest growth rate in organic food sales in 2015. Therefore, this study focuses on the Swedish green food industry. A major way for companies to make consumers aware of their available environmentally friendly food products is through green advertising. An increasingly frequent problem, however, is that consumers tend to distrust these green ads. They have knowledge of green washing practices and misleading information in green advertising. In this thesis, the relationships between green consumerism, green washing and green advertising skepticism were investigated. The potential relationship between demographic factors such as gender, age, income and level and area of study, and green advertising skepticism were tested as well. A research model with three main hypotheses was used in this thesis. The results showed a significant relationship between green consumerism and green advertising skepticism when green washing was a moderator. There was also a significant negative relationship between attitude towards green products and green advertising skepticism and a positive relationship between environmental concern and green advertising skepticism. There existed no significant relationship between the tested demographic factors and green advertising skepticism in the Swedish green food industry.
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Kourkoulos, Spiridon Savvas, and Georgios Konstandakis. "Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11331.
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Villaseca, Aparicio Valeria. "Estrategia de precio elevado en productos orgánicos y la calidad percibida en relación con la intención de compra en tiendas orgánicas de Lima." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652787.
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El presente trabajo de investigación pretende analizar la estrategia de precio utilizada en las tiendas de productos orgánicos. Además, conocer de qué manera esta estrategia se encuentra relacionada con la calidad que perciben los consumidores de dichos productos. Es importante recalcar que se desea averiguar si estas dos variables influyen en la intención de compra de productos orgánicos.
Se han realizado dos focus group con personas pertenecientes al público objetivo primario y dos entrevistas a profundidad a expertos en Marketing y Nutrición, los cuales brindaron información relevante para el análisis posterior que se realizó. La investigación es de carácter no concluyente, el tipo de la investigación será correlacional y el enfoque que se le dará será mixto.This research work aims to analyze the price strategy used in organic products stores. In addition, knowing how this strategy is related to the quality perceived by consumers of these products. It is important to emphasize that is desired to find out if these two variables influence the intention to buy organic products. It has been realized two focus with people that belongs to the primary target audience and two in-depth interviews with experts in Marketing and Nutrition, which provided relevant information for the subsequent analysis thar was made. The research is inconclusive, the type of research will be correlational and the approach that will be given will be mixed.
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Vuk, Radojević. "Istraživanje tržišta organskih poljoprivredno-prehrambenih proizvoda u Republici Srbiji." Phd thesis, Univerzitet u Novom Sadu, Poljoprivredni fakultet u Novom Sadu, 2018. https://www.cris.uns.ac.rs/record.jsf?recordId=107185&source=NDLTD&language=en.
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Predmet disertacije predstavlja istraživanje tržišta organskih poljoprivredno-prehrambenih proizvoda i analiza mera za poboljšanje proizvodnje i potrošnje istih u Republici Srbiji. Osnovni cilj istraživanja je sagledavanje trenutnog stanja na međunarodnom i domaćem tržištu organskih poljoprivredno-prehrambenih proizvoda i ispitivanje i jasnije definisanje određenih grupacija i stavova potrošača u vezi potrošnje istih. Za potrebe ovakvog cilja istraživane su navike potrošača, mišljenja, motivi, iskustva i stavovi u vezi potrošnje organskih poljoprivredno-prehrambenih proizvoda u Republici Srbiji. Ovo istraživanje sprovedeno je da bi se utvrdile karakteristike tržišta organskih proizvoda u Srbiji, stavovi, praksa i osobine različitih grupa potrošača organskih prehrambenih proizvoda, kao i faktori koji utiču na kupovinu ovih proizvoda. Jedan deo istraživanja posvećen je i analizi kretanja proizvodnje i tržišta hrane proizvedene u organskom sistemu proizvodnje u Evropskoj uniji i na globalnom nivou. Organska proizvodnja u odnosu na konvencionalnu poljoprivrednu proizvodnju ima čitav niz prednosti, naročito ukoliko se sektor posmatra iz ugla multifunkciolalnosti poljoprivredne proizvodnje. Multifunkcionalnost poljoprivrede ne mora da se posmatra samo sa aspekta tržišnih relacija, već čitavog niza drugih funkcija koje poljoprivreda, kao delatnost, ostvaruje u ruralnim područjima. Proizvodnja organskih poljoprivredno-prehrambenih proizvoda u svetu u konstantnom je porastu jer je u svetu evidentan značajan rast u površinama pod organskom proizvodnjom. Promet organskih poljoprivredno-prehrambenih proizvoda, očekivano, uglavnom raste u zemljama sa višom kupovnom moći, ekološkom i prehrambeno-zdravstvenom svešću i navikama proizvođača. U isto vreme, značajno raste i tražnja za ovakvom vrstom poljoprivredno-prehrambenih proizvoda. Republika Srbija poseduje značajne potencijale za proizvodnju organskih poljoprivrednoprehrambenih proizvoda. Mogu se istaći prirodni potencijali, svest o potrebi za kvalitetom u mnogim industrijskim granama; velike površine poljoprivrednog zemljišta koje nisu zagađene niti intenzivno obrađivane, što ubrzava i olakšava konverziju; pozitivan stav o organskoj poljoprivredi među akademskim osobljem, mnogim poljoprivrednicima i potrošačima kao i ugovori o slobodnoj trgovini (EFTA, CEFTA, Ruska federacija, Belorusija, Turska). Ipak, u Srbiji postoji nedovoljan nivo obrazovanja u oblasti organske proizvodnje, nepovoljna struktura poljoprivrednih gazdinstava (veliki broj malih gazdinstava koja međusobno ne sarađuju; visoka prosečna starost farmera; tradicionalan pristup u proizvodnji; kriza stočarskog sektora), ali i neadekvatna primena ekološkog marketinga, nedovoljno svesni i informisani potrošači, na jednoj strani i nedovoljno širok asortiman, količina proizvoda i stalnost u ponudi, na drugoj strani. Tržište organskih prehrambenih proizvoda karakteriše uglavnom niska kupovna moć stanovništva, nedovoljna informisanost potrošača i niska ekološka svest stanovništva u Srbiji.The subject of the dissertation is the research of the market of organic agricultural food products and the analysis of the measures for improving the production and consumption of these products in the Republic of Serbia. The main goal of the research is to gain insight into the current situation in the international and domestic market of organic agricultural food products and to examine and more clearly define certain consumers’ groups and attitudes related to the consumption of these products. In order to achieve this research goal, the dissertation examined consumers' habits, opinions, motives, experiences and attitudes regarding the consumption of organic agricultural food products in the Republic of Serbia. This research was conducted to determine the characteristics of the market of organic products in Serbia, the attitudes, practices and features of different groups of organic food consumers, as well as the factors that influence the purchase of these products. One part of the research is devoted to the analysis of the trends in the production and the market of the food produced in the organic production system in the European Union and the world. Compared to conventional agricultural production, organic production has a number of advantages, especially if the sector is viewed from the perspective of multifunctionality of agricultural production. Multifunctionality of agriculture does not have to be viewed only from the point of view of market relations, but also within the whole range of other functions that agriculture, as a business activity, realizes in rural areas. Production of organic agricultural food products in the world is constantly increasing, as the areas used for organic production are significant growing globally. The trade of organic agricultural food products, as expected, grows mainly in the countries with higher purchasing power, and higher environmental and food health consciousness and habits of theVIproducers. At the same time, there is a significant increase in the demand for this kind of agricultural food products. The Republic of Serbia has significant potential for production of organic agricultural food products. This is due to its natural potentials, awareness of the need for quality in a number of industrial branches; large areas of agricultural land that have not been contaminated or intensely farmed, which can speed up and facilitate the conversion; the positive attitude towards organic farming among university staff, many farmers and consumers, as well as free trade agreements (EFTA, CEFTA, Russian Federation, Belarus, Turkey). However, the population in Serbia is still not sufficiently educated in the field of organic production, there is unfavorable structure of the farms (a large number of small farms, which do not cooperate; aging of the farmers; the traditional approach to production; crisis of the livestock sector), as well as inadequate application of environmental marketing, insufficiently aware and informed consumers, on the one hand, and insufficiently wide assortment, quantity of products and steady offer, on the other. The market of organic food products is characterized mainly by low purchasing power of the population, lack of consumer awareness and low environmental awareness of the population in Serbia. The analysis of the market in Serbia showed great potential to increase the production and exports to foreign markets, while the increasing consumption of these products in the domestic market is still limited by the purchasing power of domestic consumers. On the other hand, problems of the legislative regulation of the sector of organic farming, problems of the regulation of certification bodies, low volume of production, and the fact that still primary, instead of processed organic products are exported, prevents the increase in the value of total exports.
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Rojo, Poveda Olga. "Valorisation of Compounds with High Nutritional Value from Cocoa By-Products as Food Ingredients and Additives." Doctoral thesis, Universite Libre de Bruxelles, 2021. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/322988.
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This doctoral thesis was conducted in the framework of a co-supervised PhD between the Department of Agriculture, Forestry and Food Sciences of the University of Turin and the Unit of Pharmacognosy, Bioanalysis and Drug Discovery of the Faculty of Pharmacy at the Université libre de Bruxelles. The present manuscript was conceived as a thesis of articles and is composed of 9 different scientific publications. The general introduction of the work was issued from a published narrative review, while the result and discussion part is composed by eight chapters based on different scientific articles issued from the PhD project. The cocoa bean shell (CBS) is the external tegument that covers the cocoa bean, and is one of the major by-products in cocoa industry. It is normally discarded or underutilized, which could result in economical and environmental issues. However, CBS represents a notable source of polyphenols and methylxanthines (theobromine and caffeine) which can give it different biofunctionalities such as antioxidant and antidiabetic properties, among others. It also contains high amounts of dietary fiber (about 50% w/w), minerals, vitamins, and proteins. CBS has low-fat content, and interesting cocoa-aroma compounds. All this could make CBS useful as a food ingredient, and source of biofunctional compounds. The first part of the experimental work of this thesis is devoted to the chemical characterization of CBS and the establishment of its polyphenolic and volatile organic compound (aroma) profiles. The utilization of such profiles, determined by both complete characterization methods and screening methods, was also proposed for authentication purposes of CBS depending on its geographical origin and variety. In a second step, the utilization of CBS as a low-cost food ingredient for functional food production was envisaged. CBS-based beverages and biscuits were proposed as model foods. The influence of the CBS addition to the model foods was evaluated from both technological and nutritional points of view. Changes on the physicochemical characteristics of the model foods were assessed as well as their content in compounds of interest and potential biofunctionalities. Moreover, these studies served also to evaluate the effect of the different food matrices on the bioaccessibility and intestinal permeability of the bioactive compounds contained in CBS. In the third and last part of this work, a different utility was given to the study of the cocoa by-product. The antimicrobial potential of CBS was assessed against different bacterial and fungal strains and a metabolomic strategy was applied in order to individualize the putative active compounds against the Streptococcus mutans proliferation. This work was a contribution for the valorization of a high add-value product such as the CBS, and a step towards a zero-waste cocoa industry within the frame of sustainable circular economy.Doctorat en Sciences biomédicales et pharmaceutiques (Pharmacie)
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Catanho, Carolina Maria Ferreira. "O consumidor português de produtos alimentares biológicos : relação entre perfil psicográfico, atitudes e intenção de compra." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16993.
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Mestrado em MarketingAs últimas décadas evidenciaram mudanças significativas no paradigma de consumo alimentar. Verificou-se, mundialmente, um crescente interesse pelos alimentos biológicos. O protagonismo assumido pelas possíveis consequências que os métodos de cultivo agrícola convencionais podem ter na saúde e no meio-ambiente conduzem, de forma gradual, os consumidores na procura de alternativas mais seguras e sustentáveis. Esta realidade contribuí para uma maior dinamização do sector, tornando o mercado de produção biológica cada vez mais apelativo. No entanto, é importante conhecer as características psicográficas dos consumidores, logrando assim proceder a uma melhor segmentação e adequação da oferta. Como tal, o presente estudo procura obter um entendimento mais profundo sobre o perfil psicográfico do consumidor português de produtos alimentares biológicos, tendo ainda o objetivo de averiguar as suas atitudes e intenção de compra nesta categoria de artigos produzidos de forma biológica.
Since the last decades, food consumption pattern suffered significant changes. Is possible to identify an increasing interest, worldwide level, in organic food. The potential consequences that conventional farming methods have on health and in the environment, may lead consumers to seek safer and more sustainable alternatives. This reality can be translated into a greater sector dynamic, making the organic food market become increasingly appealing. However, it is important to acquire knowledge regarding the psychographic characteristics of the consumers, thus achieving a better market segmentation and the possibility to tailor offers to consumers. Within this context, the present study pursues a deeper understanding of the psychographic profile from the Portuguese consumer of organic food products. Assessing their attitudes and intention towards organic food purchase.
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Zhang, Xinyu, and Stacy Besong Enow Egbe. "Sustainable Consumption in Food Industry: In what stages do consumers implement sustainability in their decision making process?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-47137.
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This paper examines the concept of sustainable development and sustainable consumption in the food industry and how consumers relate with the idea of organic food produce and their alternatives. The research was developed by using the Consumer Decision Making model and the Norm Activation Model to be able to understand what motivates consumers in their buying choices and why. These models break down the steps a consumer goes through before making a purchase and the emotional evaluation that occurs after that decision is made. With a total of 70 responses from a structured survey sent out, the results indicated that consumers are conscious about sustainable products, are aware of the environmental and social impact but 30.6% of consumers have never looked out for sustainable products.
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Acosta, Fernández Karla Maria, Álvarez Alisson Nadia Donaires, Noblecilla Pablo Luis Patron, Centeno Gianinne Yesenia Quinteros, and Domínguez Danitza Jazmín Zarzosa. "Proyecto: paté a base de aceituna orgánica." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655087.
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Olihuerto surge de la idea de realizar un aperitivo saludable de un fruto muy valorado y apreciado tanto en el Perú como en el extranjero que es la aceituna. Asimismo, la idea nació gracias a un integrante de nuestro grupo, quien cuenta con un huerto de Olivos en la ciudad de Tacna con una amplia capacidad de producción, y nos proveerá el principal insumo para la elaboración de nuestro producto denominado paté de aceitunas. Olihuerto desea que sus clientes tengan una buena experiencia al consumir un paté de aceitunas 100% natural, saludable, peruano con insumos de primera calidad y combinación de sabores exquisitos. Asimismo, nuestros objetivos no solo están orientados en la viabilidad económica, sino en objetivos de protección ambiental. Por ello, todos nuestros procesos y actividades colaborarán con el cuidado del medio ambiente y brindar mensajes de concientización a todos nuestros clientes y comunidad, fomentando la reutilización y reciclaje. La empresa incursionará por dos tipos de canales de venta. En primer lugar, buscaremos posicionarnos en el mundo del e-commerce vendiendo sus productos a todos los clientes a través de las redes sociales Facebook e Instagram. En segundo lugar, nuestros productos estarán presentes en tiendas saludables y naturistas en Lima. Por otro lado, se contará con una planta de producción para la elaboración del paté con una capacidad mensual de 1560 patés por operario. Asimismo, se contará con toda la maquinaria necesaria para el proceso de selección, trituración y envasado del producto. Como medio de distribución, contaremos con nuestro propio servicio de delivery para distribuir a nivel de Lima, y para envíos a provincia se contará con un servicio tercerizado a través de Olva Courier. Hemos decidido contar con esta empresa debido a que es una compañía segura y llega a todo el Perú. Para nuestro personal, contaremos con un Gerente General, Jefe de operaciones, finanzas, marketing y operarios de producción, que estarán en planilla y contarán con todos sus derechos laborales. En el presente trabajo, hemos elaborado una proyección de tres años para la empresa Olihuerto.Olihuerto arises from the idea of making a healthy aperitif of a highly valued and appreciated fruit both in Peru and abroad, which is the olive. Likewise, the idea was born thanks to a member of our group, who has an olive orchard in the city of Tacna with a wide production capacity, and will provide us with the main input for the production of our product called olive pate. Olihuerto wants its clients to have a good experience when consuming a 100% natural, healthy, Peruvian olive pate with top quality ingredients and a combination of exquisite flavors. Likewise, our objectives are not only oriented towards economic viability, but also towards environmental protection objectives. Therefore, all our processes and activities will collaborate with the care of the environment and provide awareness messages to all our customers and the community, promoting reuse and recycling. The company will venture into two types of sales channels. In the first place, we will seek to position ourselves in the world of e-commerce by selling its products to all customers through the social networks Facebook and instagram. Second, our products will be present in healthy and naturist stores in Lima. On the other hand, there will be a production plant for the production of pate with a monthly capacity of 1,560 pates for operator. Likewise, there will be all the necessary machinery for the process of selection, crushing and packaging of the product. As a means of distribution, we will have our own delivery service to distribute at the Lima level, and for shipments to the province we will have an outsourced service through Olva Courier. We have decided to have this company because it's a safe company and reaches all of Peru. For our staff, we will have a General Manager, Head of operations, finance, marketing and production operators, who will be on the payroll and will have all their labor rights. In this paper, we have prepared a three year projection for the Olihuerto company.
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Figueroa, Huamán Almendra, Graham Fernando Fuster, Palomino Daniel Olegk Pretell, Olaechea María del Carmen Pérez, and Lluen Diego Alfonso Yangali. "Proyecto Patelos." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655441.
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El trabajo investigativo sobre la elaboración de un alimento orgánico y saludable como el paté de aceitunas con frutos secos (almendras) muestra la viabilidad de la ejecución, en base al análisis realizado en Lima Metropolitana a las personas de 18 a 65 años de edad de los niveles socioeconómicos (NSE) “A” y “B”, los cuales valoran mucho las nuevas tendencias saludables que tiene una marcada preferencia hacia consumir productos funcionales. En consecuencia, nos permitió detectar diferentes comentarios dónde expresaron una aceptable valoración de nuevas alternativas de alimentos saludables. Además, se identificó que muchas personas tienen pocas alternativas en el mercado para acompañar sus alimentos durante el desayuno o meriendas, estos otros alimentos caracterizados por su gran carga calórica y niveles de azúcar, grasas o sodio; Por ello, las personas buscan alimentos alternativos que muestran y destaquen por su valor agregado al ser orgánico e incluso de interactuar con envases eco amigables, lo cual aumenta su disposición a pagar.
Por último, se halló que muchas personas están empezando a tener una mejor conciencia sobre su salud debido al contexto de la pandemia generada durante el año 2019, así como adquirirlos mediante un medio seguro y de poco contacto como lo puede ofrecer los canales online caracterizada por su fácil interacción en la búsqueda de información.
Para poner en marcha el proyecto se consideró analizar la industria alimentaria enfocada a: consumidores, proveedores, tendencias alimentarias, competidores, entre otros factores externos de la empresa. También, se planificó los siguientes aspectos: Plan Estratégico, Plan de operaciones, Plan de Marketing, Plan de Recursos Humanos, así como un Plan de Responsabilidad Social y un Plan Financiero necesario. Los cuales contienen información necesaria para establecer estrategias puntuales para analizar la viabilidad del proyecto. Teniendo como resultado, una inversión inicial de 38,694 soles y consiguiendo durante el primer año de operación una pérdida de 6,807 soles, pero generando utilidad de 43,526 soles y 39,556 soles para el segundo y tercer año respectivamente.The research work on the elaboration of an organic and healthy food such as olive pate with nuts (almonds) shows the feasibility of the execution, based on the analysis carried out in Metropolitan Lima to people from 18 to 65 years of age of the socioeconomic levels (NSE) "A" and "B", which highly value the new healthy trends that have a strong preference towards consuming functional products. Consequently, it allowed us to detect different comments where they expressed an acceptable valuation of new healthy food alternatives. In addition, it was identified that many people have few alternatives in the market to accompany their food during breakfast or snacks, these other foods characterized by their high caloric load and levels of sugar, fat or sodium; therefore, people look for alternative foods that show and stand out for their added value by being organic and even interacting with eco-friendly packaging, which increases their willingness to pay. Finally, it was found that many people are beginning to have a better awareness about their health due to the context of the pandemic generated during the year 2019, as well as acquire them through a safe and low contact medium as it can offer online channels characterized by its easy interaction in the search for information. To implement the project, it was considered to analyze the food industry focused on: consumers, suppliers, food trends, competitors, among other external factors of the company. Also, the following aspects were planned: Strategic Plan, Operations Plan, Marketing Plan, Human Resources Plan, as well as a Social Responsibility Plan and a necessary Financial Plan. These contain the necessary information to establish specific strategies to analyze the viability of the project. As a result, an initial investment of 38,767 soles and achieving during the first year of operation a loss of 6,807 soles but generating a profit of 43,526 soles and 39,556 soles for the second and third year respectively.
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Johnson, Hailey E. "Co-utilisation of microalgae for wastewater treatment and the production of animal feed supplements." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1003999.
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Microalgae have a variety of commercial applications, the oldest of which include utilisation as a food source and for use in wastewater treatment. These applications, however, are seldom combined due to toxicity concerns, for ethical reasons, and generally the requirement for cultivation of a single algae species for use as a feed supplement. These problems might be negated if a “safer” wastewater such as that from agricultural and/or commercial food production facilities were to be utilised and if a stable algae population can be maintained. In this investigation preliminary studies were carried out using an Integrated Algae Pond System (IAPS) for domestic wastewater treatment to determine the species composition in the associated High Rate Algae Ponds (HRAPs). The effect of different modes of operation, continuous versus batch, on nutrient removal, productivity and species composition was also investigated. Furthermore, indigenous species in the HRAP were isolated and molecularly identified as, Chlorella, Micractinium, Scenedesmus and Pediastrum. Additionally, the effect of the nor amino acid, 2-hydroxy-4-(methylthio)-butanoic acid (HMTBA) and its Cu-chelated derivative, on the growth and biochemical composition of Chlorella, Micractinium, Scenedesmus, Pediastrum and Spirulina was investigated. Species composition in the HRAP was stable under continuous operation with Micractinium dominating > 90% of the algae population. Under batch operation the population dynamic shifted; Chlorella outcompeted Micractinium possibly due to nutrient depletion and selective grazing pressures caused by proliferation of Daphnia. Higher species diversity was observed during batch mode as slower growing algae were able to establish in the HRAP. Nutrient removal efficiency and biomass productivity was higher in continuous mode, however lower nutrient levels were obtained in batch operation. HMTBA did not significantly affect growth rate, however treatment with 10 mg.L-1 resulted in slightly increased growth rate in Micractinium and increased final biomass concentrations in Chlorella, Micractinium and Spirulina (although this was not statistically significant for Micractinium and Spirulina), which are known mixotrophic species. Algae treated with Cu-HMTBA, showed reduced final biomass concentration with 10 mg.L-1, caused by Cu toxicity. Biochemical composition of the algae was species-specific and differed through the growth cycle, with high protein observed during early growth and high carbohydrate during late growth/early stationary phase. Additionally, 0.1 mg.L-1 HMTBA and Cu-HMTBA significantly reduced protein content in Chlorella, Micractinium, Scenedesmus and Pediastrum. In conclusion, operation of the HRAP in continuous culture provided suitable wastewater treatment with high productivity of an ideal species, Micractinium, for use in animal feed supplementation. This species had 40% protein content during growth (higher than the other species tested) and dominated the HRAP at > 90% of the algae population during continuous mode. Addition of HMTBA (> 1 mg.L-1) to algae cultivation systems and those treating wastewater, has the potential to improve productivity and the value of the biomass by enhancing protein content. Overall, the co-utilisation of microalgae for wastewater treatment and the generation of a biomass rich in protein, for incorporation into formulated animal feed supplements, represents a closed ecosystem which conserves nutrients and regenerates a most valuable resource, water.
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Bäckström, Lovisa. "Förskollärarnas uppfattningar om kemiska produkter i mat samt ekologisk mat : En studie om förskollärarnas uppfattningar om kemiska produkter i mat samt ekologisk mat i relation till barns hälsa." Thesis, Karlstads universitet, Institutionen för pedagogiska studier, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-46841.
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The preschool is a place that should contribute to the health of children and the preschool teachers have an important role to create good conditions for this. The purpose of my study is to examine preschool teachers’ perceptions of chemical products in food and organic food in relation to children's health. Through qualitative interviews with six preschool teachers at two different preschools in two separate municipalities it is shown in my results that preschool teachers have variable perceptions about chemical additives and organic food. Most of them have a negative perception of chemical additives and a positive perception of organic food, and different views on how these would affect the health of children.
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Baker, Eve A. "The Rhetoric of Organic Food Packaging." University of Dayton / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1353339137.
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Jindrová, Marta. "Návrh marketingových prostředků pro podporu trhu s biopotravinami." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223376.
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Tato diplomová práce se zaměřuje na trh s bio potravinami v České Republice. Analizuje trh a použité marketingové nástroje. Práce obsahuje doporučení pro zlepšení působnosti marketingových prostředků pro podporu růstu trhu s bio potravinami v České Republice.
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Holste, Kelsey A. "Where is organic food produced and consumed? : The determinants of the location of organic food production and consumption in the U.S.A." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1126.
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Baca, Garcia Carla Dalia, Li Ba Ching Fu, Burgos Diana Carolina Garibay, Rojas Alexandra Camila Parada, and Quilla Paola del Carmen Ramirez. "API NATURALS – Productos de cosmética a base de insumos naturales y orgánicos eco-sostenibles." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656839.
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El siguiente proyecto de investigación se basa en la introducción de productos ecológicos y orgánicos, hechos de manera artesanal al mercado peruano, partiendo de las propiedades naturales para así lograr obtener una cartera de productos para el cuidado de la piel.
Sin embargo, a este proyecto se le adiciona un valor agregado, y es relacionarlo con la enseñanza de transición del uso de cosmetología tradicional hacia la cosmetología natural, es decir, no solo se brinda un producto al usuario, sino que se le enseña a cómo mantener una rutina de cuidado personal a base de productos de insumos naturales y un estilo de vida ecológico.
Así mismo, se tiene en cuenta que el actual mercado peruano ha ido en constante crecimiento a pesar de la actual situación en la que se encuentra atravesando el país como también la competencia directa e indirecta en el rubro de negocio.
Es por ello que, se procederá a detallar el análisis, estrategias ejecutadas y la respuesta del mercado al lanzamiento, introducción y crecimiento de los productos de skincare a base de insumos naturales, con el objetivo de lograr una máxima rentabilidad para el negocio y un óptimo servicio para los consumidores.The following research project is based on the introduction of ecological and organic products, made in a traditional way to the Peruvian market, starting from natural properties in order to achieve a portfolio of skin care products. However, an added value is added to this project, and is to relate it to the teaching of transition from the use of traditional cosmetology to natural cosmetology, that is, not only is a product provided to the user, but it is taught how maintain a personal care routine based on natural input products and an ecological lifestyle. Likewise, it is taken into account that the current Peruvian market has been in constant growth despite the current situation in which the country is going through as well as direct and indirect competition in the business area. That is why we will proceed to detail the analysis, implemented strategies and the market response to the launch, introduction and growth of skincare products based on natural inputs, with the aim of achieving maximum profitability for the business and optimal service for consumers.
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Aguirre, Plasencia Gessica. "The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective." Thesis, Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-37670.
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This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. Subsequently, they target the whole market with varying strategies for positioning. For short-term positioning works the announcements of discounts in the shops. Launching promotional campaigns online and advertising on TV has given favourable outcomes of long-term and allowed the recognition of the people of the green food brand.However, there is a lack of effective use of the elements of green marketing, especially in green product and the green promotion. Regarding green price, they strive to reduce overprices to attract more consumers. About the green place, all have a lot to improve. In sum, the strategies of green marketing mix of supermarkets could be slowing down the organic food consumption.
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Baudry, Julia Aïda. "Consommation de produits issus de l'agriculture biologique dans l'étude NutriNet-Santé." Thesis, Sorbonne Paris Cité, 2016. http://www.theses.fr/2016USPCD083.
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La consommation d’aliments biologiques et sa part relative dans le régime alimentaire n’ont été que peu étudiées. De même, les profils nutritionnels et de santé, les motivations et les pratiques de tels consommateurs ne sont que rarement décrits. L’objectif de cette thèse était d’étudier et de caractériser les profils des consommateurs de produits issus de l’agriculture biologique sur le plan nutritionnel, de la santé et des pratiques. Les données de la cohorte NutriNet-Santé incluant des adultes français ont été exploitées. Les résultats de cette thèse ont montré qu’une forte consommation de produits bio était associée à une meilleure qualité nutritionnelle globale du régime. Le régime des très forts consommateurs de bio était ainsi souvent caractérisé par une place importante donnée aux produits végétaux et aux produits complets en particulier. La mise en oeuvre d'une analyse typologique a mis en évidence une diversité de profils des consommateurs sur le plan nutritionnel d'une part et sur les modes de production d'autre part. Ces différents profils de consommateurs étaient marqués par des différences sur le plan des caractéristiques sociodémographiques, des modes de vie, des pratiques d’achat et des motivations d’achat. Par ailleurs, la probabilité de présenter le syndrome métabolique était plus faible chez les forts consommateurs de bio comparés aux faibles consommateurs. L’étude cas-témoins a montré chez les forts consommateurs de bio une teneur significativement plus faible de certains résidus de pesticides dans les urines (2-(diethylamino)-6-méthylpyrimidin-4-ol/one total, en DETP et DMTP et en 3-PBA). Les conclusions des premières analyses transversales sur les marqueurs de santé restent à confirmer dans des études prospectives. L’ensemble de ces travaux souligne la nécessité de considérer toutes les dimensions de l’alimentation (structure du régime et mode de production bio ou conventionnel) dans les futures études sur les potentiels effets de la consommation de bio sur la santé. Ces résultats plaident également pour l’intégration d’une diversité de profils de consommateurs lors de l’élaboration de stratégies visant à encourager les consommations alimentaires durablesFew data are available regarding the contribution of organic foods to the diet. In addition, dietary patterns, nutritional and health status of organic food consumers have rarely been described. The objective of this thesis was to study the characteristics of different groups of organic food consumers in terms of nutritional intakes, health status and practices. Data of the cohort NutriNet-Santé including French adults were analysed. The results showed strong dietary behaviour correlates associated with high organic food consumption. Higher levels of organic food consumption were related to healthier dietary patterns. Dietary patterns of high organic food consumers were characterised by high consumption of plant-based products, and wholegrain products in particular. A cluster analysis has underlined a diversity of profiles of consumers in terms of dietary patterns and mode of food production. Disparities in sociodemographic and lifestyle patterns were observed across clusters. Furthermore, the probability of having the metabolic syndrome was lower among high organic food consumers. The case-control study showed significantly lower levels of some pesticide residues (2-(diethylamino)-6-methylpyrimidin-4-ol/one total, DETP, DMTP and 3-PBA) among high organic food consumers compared to low organic food consumers. Prospective studies are needed to confirm these findings. To accurately assess potential effects of consumption of organic products, future etiological studies need to take into consideration all components of the diet (dietary patterns as well as level of organic food consumption in the diet). These results highlight the importance of the integration of a diversity of consumers’ profiles when developing strategies aimed at promoting sustainable food practices
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Mattsson, Berit. "Environmental life cycle assessment (LCA) of agricultural food production /." Alnarp : Swedish Univ. of Agricultural Sciences (Sveriges lantbruksuniv.), 1999. http://epsilon.slu.se/avh/1999/91-576-5734-3.pdf.
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Garrett, Andrew Robert. "Antioxidants in Cancer Research and Prevention: Assay Comparison, Structure-Function Analysis, and Food Product Analysis." BYU ScholarsArchive, 2011. https://scholarsarchive.byu.edu/etd/2735.
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Recent epidemiological studies have suggested that the development and progression of several chronic diseases may be initiated or augmented by oxidative stress. Reactive oxygen species and reactive nitrogen species react readily with and can damage nucleic acids, proteins, and lipids. While biological systems are equipped antioxidant defenses to cope with oxidative stress, oxidative damage may still occur when oxidative stress overwhelms antioxidant defenses. This damage, if left unchecked, may lead to a variety of degenerative diseases, including heart disease, Alzheimer's Disease, Parkinson's Disease and cancer. Several assays have been designed to describe the antioxidant activity of various phytochemicals, vitamins, and other compounds. The ORAC and TOSC assays have emerged as industry standards for measuring antioxidant activity due to their high reliability and sensitivity. Until recently, however, little has been done to assess the relative correlation between these two assays. Furthermore, no assay has been developed to measure changes in antioxidant activities of cells in response to oxidative stress. The current work investigates the correlation between measured antioxidant activities of samples in the both the ORAC and TOSC assays. Recent antioxidant research also focuses on relating chemical structure to antioxidant activity. Previous research in this area has included a broad range of chemical groups, but no study has attempted to formulate a structure-function framework that has applicability to compounds of any group. The current work uses amino acids as a simplest-case model for studying the relationships between chemical structure and antioxidant activity. One particular area of emerging research has centered around comparing organic and conventionally grown food products. The impetus of these investigations lies in claims made by organic supporting groups that these food products are generally more beneficial than their conventional counterparts. Despite the rapid rise in popularity of organic foods, there remains a dearth of research investigating these claims. The current work compares the antioxidant activities of organic and conventionally grown blueberries and apples.
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Fenel, Andrea, and Magdalena Partyka. "Regional loyalty matters : the impact of product-specific attributes on consumer loyalty." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-8622.
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Food consumption trends change continuously. A noticeable trend in Sweden and the western world is consumers’ need for knowledge about the food they consume and where it originates from. Moreover, consumers appreciate food products produced close to home. The interest towards locally produced food has lately increased amongst today’s consumer, as has many researchers’ interest in the topic. The purpose with this dissertation is to investigate how and if product-specific attributes attached to a locally produced food product, like Price, Quality, Brand and Organically produced can lead to that consumers’ are loyal towards a region. A deductive research approach is applied for this dissertation. Based on the theories of consumer loyalty, and by regarding current food trends, the theory of regional loyalty as a concept is developed. The product-specific attributes Brand, Price, Quality and Organic are examined and tested. A model and hypotheses are developed in order to understand the relationship better. By using a quantitative method and conducting a questionnaire, the consumer’s attitudes were examined. The research was conducted in themunicipalityofKristianstadand 130 questionnaires were handed out outside the biggest grocery stores in town. The findings indicate that there is a positive correlation between the variables attached to locally produced food products and regional loyalty. The results show that all these attributes are related to regional loyalty except of price, regardless of age, income or current occupation. According to the authors’ knowledge, since no study has been conducted on regional loyalty or product-specific attributes affecting this, the results of this dissertation will bring new knowledge to this area of research. The results may also be useful for executives when marketing locally produced food products.
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Palacios, Arguello Laura Vanessa. "Characterization and assessment of distribution schemes for food supply and distribution systems considering environmentally sensitive demand." Electronic Thesis or Diss., Lyon, 2019. https://theses.hal.science/tel-02862123.
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Cette thèse questionne la façon dont les exigences de la demande de produits écoresponsables peuvent influencer la configuration de la distribution de l'approvisionnement alimentaire. En d’autres termes, elle interroge la configuration des systèmes alimentaires urbains pour satisfaire une demande de produits alimentaires écoresponsables. Par conséquent, son objectif est d'explorer comment estimer la relation entre une demande écoresponsable et une configuration de distribution alimentaire en tenant compte des enjeux économiques et environnementaux. La thèse compile trois phases : (1) demande alimentaire écoresponsable : identifier les critères de qualité environnementale du produit qui ont un impact sur sa demande et comment les caractéristiques de cette demande peuvent être utilisées pour décrire les exigences des systèmes logistiques pour une distribution durable. (2) Configuration de la chaîne d’approvisionnement alimentaire : compte tenu de ces nouvelles exigences, cette phase vise à décrire, à partir de la littérature, les stratégies de la chaîne d'approvisionnement alimentaire qui permettent d'atteindre une distribution durable, et analyser l'impact de ces stratégies sur les décisions logistiques dans la chaîne d'approvisionnement. (3) évaluation de la chaîne d'approvisionnement alimentaire : Identifier et construire des indicateurs économiques et environnementaux que représentent les impacts générés dans la configuration des systèmes de distribution alimentaire proposésThis thesis addresses the research question of how demand requirements for eco-responsible and local products may impact the food supply distribution configuration. In other words, how to configure urban food systems to satisfy a demand for eco-responsible food products. Therefore, the purpose of this research is to explore how to estimate the relationship between a demand for eco-responsible and food distribution configuration considering economic and environmental issues.The thesis is a compilation of three phases:• Eco-responsible food demand: It seeks to identify the product's environmental quality criteria that impact product demand and how these demand's characteristics can be used to describe the requirements of logistic schemes for sustainable distribution.• Food supply chain configuration: Considering these new requirements, this phase aims to describe the food supply chain strategies that achieve a sustainable food distribution addressed in the literature, and to analyse how these strategies identified impact logistic decisions in the supply chain.• Food supply chain assessment: It attempts to analyse the estimation of economic and environmental indicators that may represent the impacts generated in the configuration of the different food distribution schemes proposed.The results highlight a framework proposal, aiming to understand how changes in a current food distribution system can be identified and quantified (in a logic of before-after scenario assessment). This framework includes: (i) Logistic decisions to be considered in the distribution system at strategic and tactical level. (ii) Food system characterization to define an initial situation (stakeholders, demand and supply characterization), and the demand and supply estimation; (iii) Scenario construction to analyse scenarios to be tested; and (iv) Scenario assessment to identify and assess economic and environmental impacts of the food distribution system, including tests and expert feedback to validate the scenarios proposed
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Castillo, Jara Fiorella Olenka, Zuta Zenon Esteban Corilloclla, Aguedo Karen Fiorella Maguiña, Salazar Janesy Antonella Rodriguez, and Verastegui Maria de los Ángeles Rojas. "Proyecto Ecopichay." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/657556.
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En los últimos años, la sociedad es más responsable, sobre todo respecto a la contaminación. Hoy en día se pueden apreciar diversas campañas para fomentar a los demás a ser parte del cambio. Todo ello, generó un importante crecimiento en el mercado de productos ecoamigables y orgánicos. Asimismo, es de conocimiento que los productos de limpieza además de poseer envases de plástico, los cuales colaboran con la contaminación, poseen altos niveles de químicos en sus componentes los cuales dañan la piel.
El presente trabajo tiene como objetivo analizar la factibilidad de elaborar y vender un lavavajillas líquido elaborado a base de insumos 100% naturales. El proyecto permitirá que aquellas personas responsables con la contaminación y el cuidado de su piel, tengan la oportunidad de encontrar en el mercado una opción de su agrado.
Para poder lograr el objetivo, se realizó una serie de pasos en donde se inició idear el modelo de negocio. Posterior a ello, se procedió con el desarrollo de dicha idea tomando en cuenta el problema principal del proyecto. Para poder validar el modelo de negocio, se realizaron diversos experimentos al igual que una proyección de ventas y un diseño de estrategias. Asimismo, después de realizar cada paso mencionado previamente, se elaboró diferentes planes para cada área fundamental de la empresa como Operaciones, Recursos Humanos, Finanzas, entre otros. Finalmente, se analizó cada resultado obtenido y se plantearon conclusiones que nos ayudarán a medir el resultado del negocio a implementar.In recent years, society has been more responsible, especially with regard to pollution. Today you can see various campaigns to encourage others to be part of the change. All of this generated significant growth in the market for eco-friendly and organic products. Likewise, it is known that cleaning products in addition to having plastic containers, which contribute to pollution, have high levels of chemicals in their components which damage the skin. The objective of this work is to analyze the feasibility of developing and selling a liquid dishwasher made from 100% natural inputs. The project will allow those responsible for pollution and skin care to have the opportunity to find an option to their liking in the market. In order to achieve the objective, a series of steps were carried out where the business model began to be devised. After that, we proceeded with the development of this idea taking into account the main problem of the project. In order to validate the business model, various experiments were carried out as well as a sales projection and a strategy design. Likewise, after carrying out each step previously mentioned, different plans were drawn up for each fundamental area of the company such as Operations, Human Resources, Finance, among others. Finally, each result obtained was analyzed and conclusions were drawn that will help us measure the result of the business to be implemented.
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Lunardi, Ode. "Playing Fair: How “Alternative” Fair Trade and Organic Quinoa Markets in Bolivia Affect Producer Livelihoods." Thesis, Université d'Ottawa / University of Ottawa, 2017. http://hdl.handle.net/10393/36822.
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This thesis seeks to analyze the “alternative” nature of organic and fair trade markets and whether they are truly challenging the neoliberal food system, using the case of Bolivian quinoa, traditionally a subsistence crop, to analyze the effects on producer livelihoods. Field research, conducted from April until August 2015, focuses on two areas in the Altiplano sur: the small community of Rodeo and the town of Salinas de Garcí Mendoza. The study uses a political ecology and historical materialist theoretical framework and an ethnographically oriented livelihoods approach, in order to better weave the macro-processes of power to producers’ struggles over their livelihoods. Though organic and fair trade markets are by no means revolutionizing quinoa production or relationships of production in Bolivia, they are providing better terms of trade for producers and allowing them to maintain more traditional, small scale modes of production and community levels of organization. In addition, field research helped facilitate a critical discussion about the challenges and opportunities afforded by these alternatives, talking directly to producers and tying their local difficulties to larger, structural realities: a humble first step in problematizing a common lived struggle.
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Aguirre, Nieto Roberto Antonio, Pajares Mariluna Carmen Dávila, Geronimo Lizbeth Nahomi Rengifo, Miranda Andrea Alejandra Rosales, and Quispe Adriana Margot Tarazona. "Barra de quinua y kiwicha - Miskiy." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654738.
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“Miskiy, barra saludable de quinua y kiwicha” es un producto que tiene el objetivo de brindar a los consumidores la calidad de nuestro snack saludable, que contiene insumos peruanos conocidos como “superfoods” como la quinua y kiwicha, y, además, grandes beneficios antioxidantes por los frutos selectos (aguaymanto y arándanos). Además, nuestras barras saludables son perfectas para comer entre comidas, tanto en la mañana como la tarde. Este tipo de productos que siguen la tendencia orgánica y saludable, en Lima metropolitana, actualmente 3 de cada 5 limeños revisan la información nutricional. A raíz de la Ley de Octógonos, el 85% de limeños dijeron que revisan las advertencias dentro de los empaques de diversos productos, de los cuales el 37% tuvo un alto impacto al momento de la compra, según IPSOS Perú. Este snack saludable es 100% orgánico, ya que no se usará ningún tipo de preservantes para su elaboración, asimismo, cumple con altos estándares de calidad y con insumos de proveedores nacionales, con el fin de impulsar la venta y conocimiento de insumos peruanos. Las entrevistas y degustaciones que se realizaron a expertos, y a nuestro público objetivo ayudaron al proyecto para poder evaluar, analizar y concluir que el producto es bueno y representa una oportunidad de negocio, dado la acogida en redes sociales y los buenos resultados en los experimentos desarrollados.“Miskiy, healthy bar with quinoa and kiwicha” is a product with the objective of provide to their costumers the quality of our healthy snack, which contains Peruvian ingredients known as “superfoods'' such as quinoa and kiwicha, and also great antioxidant benefits for the select fruits (aguaymanto and blueberry). Besides, our healthy bars are perfect for eating between meals, both morning and afternoon. This type of products that follow the organic and healthy trend, in Lima Metropolitana, currently 3 out of 5 Lima residents review the nutritional information. As a result, of the “Ley de Octógonos'' , 85% of Lima residents said that they review the warnings inside the packaging of various products, of which 37% had a high impact at the time of purchase, according to IPSOS Peru. This healthy snack is 100% organic, since no preservatives will be used for it’s preparation, likewise, it complies with high quality standards and with inputs of national suppliers, in order to promote sale and knowledge of Peruvian inputs. The interviews and tastings that were carried out with experts, and with our target audience, helped the project to evaluate, analyze and conclude that the product is good and represents a business opportunity, given the results of social networks and the experiments carried out.
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Velin, Johanna, Pär Gustafsson, and Emmy Torstensson. "Sustainable Food Consumption : Exploring Consumers' Perspectives." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65186.
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The aim of this study was to explore consumers’ descriptions of sustainable food consumption. The concept of sustainability can be difficult to grasp, but is often defined in terms of three pillars; environment, society and economy. Prior research of sustainable food consumption have often focused on one of the pillars rather than all of them together in relation to consumers understandings of sustainable food consumption. Notwithstanding, previous research have mentioned that in order to fully comprehend sustainability it is essential to take all of the three pillars into consideration. Therefore, this study acknowledged this gap, as it focused on the three pillars of sustainability as a base, and further connected the three pillars to the four food concepts; organic, Fairtrade, sustainable diets and waste, in order to fully understand consumers descriptions of sustainable food consumption. The study was conducted using a qualitative approach, and the data was collected through semi-structured interviews with a sample of students and employees at Linnaeus University in Sweden. The interviewees gave varied and interesting answers, which later were analyzed in comparison to the theory on the subject. With the answers from the interviews it was concluded that environmental and social sustainability were prioritized to economic sustainability among participants. As the participants’ descriptions of sustainable food consumption was varied, and all of the four concepts in relation to three pillars were analyzed, a framework was developed in order to clarify how the consumers describe sustainable food consumption. The study also presents a number of implications for further research as well as managerial implications. Keywords Sustainable food consumption, consumers description, three pillars of sustainability, economic sustainability, environmental sustainability, social sustainability, organic, Fairtrade, sustainable diets, vegetarian, locally produced, waste reduction, food waste
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Pozo, Veronica F. "Consumer preferences for emerging trends in organics : product origin and scale of supply chain operations." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/2329.
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Gabaldoni, Arias Schreiber Sergio, Ayala Daniela Teresa García, Ludeña Yaris Edelith Rodríguez, Sanchez Bruno Fernando Sanguinetti, and Barrot Álvaro olimano. "Deliperuano." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654873.
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Deliperuano es el fruto de promover el consumo de productos saludables, orgánicos y peruanos, siendo este último, el pilar más importante de la empresa. El objetivo es brindar conocimiento sobre el beneficio de consumir productos 100% orígenes peruanos de excelente calidad, ofreciendo la mayor cantidad productos de todas las regiones del Perú, desde café, chocolates, confitados, macerados y mucho más.
Nos aseguraremos que la calidad de los productos, los procesos y certificados tengan los más altos niveles, garantizando así el contenido de nuestros productos y es así que los mismos proveedores serán nuestros aliados para salir adelante y dar a conocer sus productos a todos los peruanos.
Deliperuano no solo será una tienda virtual más, será un estilo de vida, donde los lazos con los clientes serán clave para mantenerlos informados de los nuevos productos, sabores y proveedores que ingresarán a Deliperuano, donde sientan que es su casa y pueden confiar en nosotros a la hora de hacer sus compras y /o ventas.Deliperuano is a startup that promotes the consumption of healthy, organic, and Peruvian products. This is the most important pillar of the company. The objective is to offer the best products of all the regions of Peru while providing knowledge about the benefit of consuming 100% Peruvian origin products of excellent quality. The products we offer are coffee, chocolates, candies, macerates and much more. We will ensure that the quality of the products, processes, and certificates have the highest levels, thus guaranteeing the content of our products and that is how the same suppliers will be our allies to move forward and make their products known to all Peruvians. Deliperuano will not only be another e-commerce store, we promote Deliperuano like a lifestyle, where the relationship with customers will be key to keeping them informed of new products, flavors, and suppliers that will enter Deliperuano, where they feel that it is their home and they can trust us when making purchases and/or sales.
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Herencia, Velásquez Estefhany Alexsandra, and Alvarado Pedro Eduardo Santillana. "Cómo se relaciona la actitud, el conocimiento, la motivación y el deseo en el consumo de los productos orgánicos de las personas que viven y/o trabajan en San Isidro - Lima 2020." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655737.
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El propósito de la investigación es identificar el impacto que tienen las variables conocimiento, motivación y deseo en la actitud de los consumidores de productos orgánicos que viven y/o trabajan en San Isidro. Para lo cual utilizamos como referencia de estudio un paper de investigación titulado: ¨Diseñar un patrón trifásico de comportamiento de consumo de productos orgánicos¨ realizado en Irán.
Nuestro universo de investigación fueron personas que viven y/o trabajan en el distrito de San Isidro con dos grupos de edades en un intervalo de (20- 35) y (36- 55) años. Para poder validar nuestro instrumento debimos tener la revisión y posterior aprobación de expertos en nuestro tema.
Para poder cumplir con nuestros objetivos de investigación y de esta manera validar nuestras hipótesis utilizamos recursos cualitativos y cuantitativos. En nuestro caso, el estudio cualitativo, se realizó mediante entrevistas a profundidad a los expertos sobre nuestro tema. Con respecto al estudio cuantitativo se realizó una encuesta al consumidor final de productos orgánicos la cual contaba con 35 preguntas que en su mayoría fueron en escala de Likert tomadas del paper de referencia.
Finalmente, lo que pudimos demostrar después de haber realizado el estudio en campo y gracias a toda la información antes investigada es que, si existe relación positiva entre la actitud y las variables conocimiento, motivación y deseo. Sin embargo, dicha relación es moderada y esto debido a que el grupo de personas con edad (36- 55) años presentan una baja correlación entre las variables antes mencionadas.The purpose of the research is to identify the impact that the variables knowledge, motivation and desire have on the attitude of consumers of organic products who live and / or work in San Isidro. For which we used as a study reference a research paper entitled: "Design a triphasic pattern of consumption behavior of organic products" made in Iran. Our research universe were people who live and / or work in the San Isidro district with two age groups in an interval of (20-35) and (36-55) years. In order to validate our instrument, we had to have the review and subsequent approval of experts on our subject. In order to meet our research objectives and validate our hypotheses, we use qualitative and quantitative resources. In our case, the qualitative study was carried out through in-depth interviews with experts on our subject. Regarding the quantitative study, a survey was conducted on the final consumer of organic products, which included 35 questions, most of which were on a Likert scale taken from the reference paper. Finally, what we were able to demonstrate after having carried out the field study and thanks to all the information previously investigated is that, if there is a positive relationship between attitude and the variables knowledge, motivation and desire. However, this relationship is moderate and this because the group of people with age (36-55) years present a low correlation between the before mentioned variables.
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Aguilar, Herrera Saraí Rebeca, Ccesa Jean Franco Cespedes, Alejo Rosa Juliana Flores, Castillo Israel Alejandro Pinto, and Sosa Mirko Mauricio Gerardo Varillas. "QUIZA." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/653332.
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Debido a la coyuntura global por el cuidado del medio ambiente y preservar la salud de las personas y los animales, las empresas han visto en la necesidad de brindar mediante sus productos una respuesta ante esta necesidad, que conlleva a transmitir el cuidado del medio ambiente. Es por ello, que hoy en día las personas están desarrollando un nuevo hábito de consumo enfocado a consumir productos sin químicos, naturales y más saludables.
Tomando como referencia está oportunidad, nace QuiZa que es un proyecto cuyo objetivo es brindar una alternativa para las mujeres en el exigente cuidado natural del cabello.
El planeamiento estratégico de este análisis es poder determinar la viabilidad de este proyecto, el cual está respaldado en estudios de investigación de mercado para conocer las necesidades de nuestro público objetivo.
El análisis del entorno en el que se desarrollará el proyecto identifica las oportunidades y las amenazas a las que podría estar sujeto.
El plan económico y financiero evidencia que el proyecto es rentable, llegando a mostrar un VPN mayor a cero y una TIR de 45.19%.
En base a los puntos más relevantes, se puede evidenciar lo atractivo y rentable que sería este proyecto en un mercado donde el consumo por productos naturales teniendo oportunidad de crecimiento.
Para finalizar, se considera poner en marcha este proyecto ya que el análisis realizado brinda un resultado atractivo para el inversionista como para los socios.Due to the global conjuncture for the care of the environment and to preserve the health of people and animals, companies have seen the need to provide through their products a response to this need, which entails transmitting the care of the environment. That is why, today people are developing a new habit of consumption focused on consuming products without chemicals, natural and healthier. Taking this opportunity as a reference, QuiZa was born, which is a project whose objective is to provide an alternative for women in the demanding natural care of hair. The strategic planning of this analysis is to determine the viability of this project, which is supported by market research studies to meet the needs of our target audience. The analysis of the environment in which the project will be developed identifies the opportunities and threats to which it could be subject. The economic and financial plan shows that the project is profitable, reaching a NPV greater than zero and a TIR of 45.19%. Based on the most relevant points, it can be seen how attractive and profitable this project would be in a market where consumption by natural products is growing, there is little competition and there is an opportunity for growth. Finally, it is considered to start this project because the analysis carried out offers an attractive result for the investor as well as for the partners.
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Casaverde, Mera Camila Alessandra, Rivero Zualli Virginia Chávez, Eyzaguirre Carlos Ivan Díaz, Lopez Diana Carolina Ruiz, and Bejar Milagros Guadalupe Velásquez. "Alkhimia: Shampoo natural en barra." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654744.
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En el presente trabajo se ejecutó un plan de negocio que consiste en la elaboración de un shampoo en barra hecho a base de insumos peruanos. Para realizarlo exitosamente, se efectuó inicialmente una investigación exhaustiva para elegir el sector en el cual nos desempeñamos y a nuestro público objetivo. Con el objetivo de conocer y validar el modelo de negocio se desarrollaron distintas hipótesis que finalmente llevaron a experimentos como el Producto Mínimo Viable (MVP).
En base a los MVP’s se realizaron cambios y mejoras en el producto final para que sea del agrado de los clientes y posteriormente motivarlo a efectuar una compra. En este paso, se realizó un ajuste en cuanto a las edades y nivel socioeconómico para alcanzar mayor demanda.
Este trabajo contiene distintos presupuestos que se efectuarán a lo largo del proyecto tales como plan de operaciones, marketing, recursos humanos, RSE, entre otros. De igual manera, se analizaron distintos escenarios para observar y conocer las circunstancias que la empresa Alkhimia se podría encontrar. Asimismo, se puede determinar que el proyecto arroja una tasa interna de retorno de 56,77% así como un costo promedio ponderado de capital de 15,7% lo que da una ganancia de 41,11%, ello simboliza que la inversión puesta en dicho proyecto es rentable. Por otro lado, la inversión se recuperará en dos años y ocho meses.
Finalmente, a raíz de la pandemia por Covid -19 nos ayudó a adaptar nuestro modelo de negocio a la actualidad y de esa manera poder generar ingresos.In this paper, a business plan was executed that consists of the elaboration of a shampoo bar based on Peruvian supplies. In order to carry it out successfully, an exhaustive investigation was initially carried out in order to choose the sector in which we’ll operate and which clients to direct our product to. In order to understand and validate the business model, different hypotheses were developed that finally led to experiments such as Minimum Viable Product (MVP). Based on the MVP's, changes and improvements were made to the final product to make it more pleasing to our customers and then motivate them to make a purchase. In this step, an adjustment was made in terms of ages and socioeconomic levels to be able to have a greater demand. This work contains the different budgets that will be made throughout the project such as an operations plan, marketing, human resources, CSR, among others. In the same way, the different scenarios were analyzed to be able to observe and know the circumstances that the Alkhimia company could encounter. Likewise, it can be determined that the project yields an internal rate of return of 56,77% as well as a weighted average cost of capital of 15,7%, which gives a profit of 41,11%, this symbolizes that the investment put into such a project is profitable. On the other hand, the investment will be recovered in two years and eight months. Finally, as a result of the Covid -19 pandemic, it helped us to adapt our business model to present and thus be able to generate income.
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Hoppe, Alexia. "Comportamento do consumidor de produtos orgânicos em Porto Alegre em dois canais de distribuição." Universidade do Vale do Rio do Sinos, 2010. http://www.repositorio.jesuita.org.br/handle/UNISINOS/2755.
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Previous issue date: 11Universidade do Vale do Rio dos Sinos,Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Os padrões de consumo de alimentos vêm sofrendo evidentes transformações nas últimas décadas, as quais são largamente atribuídas às preocupações com a sustentabilidade ambiental e com a saúde humana. Uma das conseqüências deste processo foi a rápida expansão da agricultura orgânica mundial. De acordo com a Federação Internacional de Movimentos de Agricultura Orgânica, a agricultura orgânica é um sistema de produção que preza pela salubridade do solo, dos indivíduos e dos ecossistemas, utilizando adubos e pesticidas orgânicos e evitando o uso de produtos químicos na lavoura. A área dedicada mundialmente à agricultura orgânica apresentou um crescimento aproximado de 1.9 milhões de hectares entre 2006 e 2007. No Brasil, o mercado de alimentos orgânicos demonstrou um crescimento anual de aproximadamente 25% desde o ano 2000. Motivados por este expressivo crescimento, diversos estudos vêm sendo realizados para melhor compreender o comportamento do consumidor de produtos orgânicos. Sabe-se que o comportamento do co
It is widely recognized that patterns of food consumption are currently changing as a result from concerns about environmental sustainability and human health issues. This trend has contributed to the rapid expansion of organic agriculture around the world. According to the International Federation of Organic Agriculture Movements, organic agriculture is a production system that sustains the health of soils, people and ecosystems, using organic pesticides and avoiding e.g. the use of antibiotics and growth hormones. The area of agricultural land used worldwide for organic agriculture has increased by almost 1.9 million hectares from 2006 to 2007. In Brazil, the market for organic food has shown an annual growth rate of approximately 25% since year 2000. This expressive growth has encouraged several studies on the motivation behind consumers’ decision to purchase organic food. It is known that consumer behavior is directly linked to consumer’s culture, family, environment as well as to their economic reality.
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Fulca, Sánchez Guillermo Isaac, Quispe Lisbeth Enedina Huayana, Mejía José Carlos León, Camones Noelia Valerie Silva, and Terrones Joel Goodwin Julio Sotomayor. "Análisis de viabilidad de la comercialización de Cepillos Ecológicos de bambú -BioSmile." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654783.
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El presente proyecto, está basado en la creación de la idea de negocio que tiene por nombre BioSmile, con el objetivo de ofrecer un producto ecológico e innovador.Los cepillos de dientes hechos a base de bambú serán un producto diferenciado dentro del mercado peruano, ya que buscamos promover un cuidado bucal y personal sostenible y eco amigable.El mercado objetivo son usuarios con estilo de vida moderna y acelerada entre los 18 y 55 años, pertenecientes a la generación X y a los llamados Millennials, del sector socioeconómico A y B y que están ubicados en las zonas de Lima moderna. Además, cuentan con una afinidad por productos con tendencia ecológica y de cuidado personal. Se considera que estos usuarios tienen la disposición para pagar el valor agregado que BioSmile ofrece.El plan de marketing se enfocará en los potenciales clientes de BioSmile a través de campañas y promociones, las cuales se harán en redes sociales y ferias ecológicas para tener ventas de manera mensual. De igual manera, se busca el posicionamiento de marca y que BioSmile pueda lograr sus objetivos propuestos.En el plan de operaciones, se establecieron diversos procesos y actividades clave que nos ayudarán con el correcto funcionamiento de BioSmile, También, se enfoca en cumplir con nuestros potenciales clientes y seguir manteniendo una buena relación con nuestros proveedores.En el plan financiero, la inversión inicial será de S/. 5 372.00, donde el 50% es aportado por los socios del proyecto y el 50% através de Crowdfunding para BioSmile.The present project is based on the creation of a business idea called BioSmile, with the aim of offering an ecological and innovative product. Bamboo based toothbrushes will be a differentiated product within the Peruvian market, as we seek to promote sustainable and eco-friendly oral and personal care.The target market is users with a modern and accelerated lifestyle between 18 and 55 years of age, belonging to “generation X” and the so-called “Millennials”, from the socio-economic sector A and B and located in the areas of modern Lima. In addition, they have an affinity for environmentally friendly and personal care products. These users are considered to be willing to pay for the added value that BioSmile offers.The marketing plan will focus on potential clients of BioSmile through campaigns and promotions, which will be made in social networks and ecological fairs to have sales on a monthly basis. Similarly, we seek to position the brand and to enable BioSmile to achieve its proposed objectives. In the operations plan, several key processes and activities were established that will help us with the proper functioning of BioSmile. Also, it focuses on meeting our potential customers and continuing to maintain a good relationship with our suppliersThe marketing plan will focus on potential clients of BioSmile through campaigns and promotions, which will be made in social networks and ecological fairs to have sales on a monthly basis. Similarly, we seek to position the brand and to enable BioSmile to achieve its proposed objectives. In the financial plan, the initial investment will be S/. 5372. 00, where 50% is contributed by the project partners and 50% through Crowdfunding for BioSmile.
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Alarcon, Rodriguez Grecia Antonella, Acosta Norma Stepfanny Ayala, Vivar Miluzka Guadalupe Castillo, Roman Silvana Raquel Robles, and Merma Martha Aracely Vidal. "Qasi Café." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656908.
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En este trabajo se desarrolla un plan de negocio de café blend orgánico a base de semillas naturales en cuatro presentaciones como relajante, nutritivo, energizante, y personalizado. Con el objetivo de elaborar un producto innovador y de calidad se realizó varias entrevistas a expertos en nutrición para así poder validar el valor de nuestro producto.
En primer lugar, se desarrolla varias entrevistas individuales y focus group a un grupo reducido de posibles clientes para poder validar la idea de negocio, después de haber realizado dichas acciones, se llevó a cabo la elaboración de la página web y redes sociales, y por medio de dos experimentos requerido se pudo validar la solución técnica y la experiencia del usuario.
En segundo lugar se llevó la validación del modelo de negocio, en la cual se evalúa cada cuadrante del BCM, donde se realizaron diferentes entrevistas a posibles proveedores para así poder validar nuestros aliados claves, además de entrevistas a varios community managers para la validación de los canales por los cuales se mantendrá contacto con los clientes
Por último se realizó una validación del interés de compra por parte los posibles clientes, en el cual se realizó cuatro experimentos entre los cuales, se lanzó el precio de introducción del producto, se realizó un sorteo por lanzamiento de las redes sociales, promoción con delivery gratis y por último una asociación con influencers.In this work, a business plan for organic blend coffee based on natural seeds is developed in four presentations such as relaxing, nutritious, energizing, and personalized. To develop an innovative and quality product, several interviews were conducted with nutrition experts, in order to validate the value of our product. First, several individual interviews and focus groups are carried out with a small group of possible clients in order to validate the business idea, after having carried out these actions, the development of the website and social networks was carried out, and therefore Through two required experiments, the technical solution of the solution and the user experience could be validated. Second, the validation of the business model was carried out, in which each quadrant of the BCM is evaluated, where different interviews were carried out with possible suppliers to validate our key allies, in addition to interviews with several community managers for the validation of the channels through which you will stay in contact with customers. Finally, a validation of the purchase interest was carried out by potential customers, in which four experiments were carried out, among which the product introduction price was launched, a raffle was carried out for the launch of social networks, promotion with free delivery and finally an association with influencers.
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Cárdenas, Guillén Susana, Valles Katia Rosnery Chañi, Yañez Jackeline Abigail Garcia, Luna Mary Leslie Rodriguez, and Juárez Justo César Ruidias. "Origen Market." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654920.
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En el presente trabajo de investigación se propone la creación de un Marketplace de alimentos orgánicos y naturales llamado Origen Market que satisface la necesidad de un público con tendencia a una vida saludable y con conciencia social. Este proyecto de negocio está dirigido a satisfacer al segmento de mujeres de 50 a 69 años de edad del nivel socioeconómico A, B y C de Lima Metropolitana. Asimismo, se propone la implementación de herramientas de marketing digital mediante la estrategia de diferenciación, relaciones públicas y el posicionamiento SEM. Además, se desarrolló una campaña de Marketing mediante una landing page, el cual obtuvo un resultado positivo que indica un interés de los clientes en cuidar su salud mediante productos orgánicos y naturales.
Se proyecta ingresos a través de comisiones del 12% por la venta de cada producto, asimismo, por la venta de paquetes de suscripción premium en base a tres categorías: plata, oro y diamante, según la necesidad de cada productor. Además, se muestra resultados de evaluación económica y financiera, a través de estados financieros, flujo de caja y punto de equilibrio. El análisis económico del proyecto es viable debido a su valor presente neto de 223,253 soles y una tasa interna de retorno de 48%.
Con este proyecto se busca crear un canal de ventas para los agroproductores que están dispuestos a invertir en un medio digital para llegar a clientes que tienen un estilo de vida saludable y con conciencia social.This research proposes the creation of a marketplace of organic and natural foods called Origin Market that meets the need of a public with a tendency to a healthy life and social awareness. This business project is aimed at satisfying the segment of women between 50 and 69 years of age from socioeconomic levels A, B and C in Metropolitan Lima. It also proposes the implementation of digital marketing tools through the strategy of differentiation, public relations and SEM positioning. In addition, a marketing campaign was developed through a landing page, which obtained a positive result indicating an interest by clients in taking care of their health through organic and natural products. Income is projected through commissions of 12% for the sale of each product, as well as for the sale of premium subscription packages based on three categories: silver, gold and diamond, according to the needs of each producer. In addition, economic and financial evaluation results are shown, through financial statements, cash flow and break-even point. The economic analysis of the project is viable due to its net present value of 223,253 soles and an internal rate of return of 48%. This project seeks to create a sales channel for agricultural producers who are willing to invest in a digital medium to reach clients who have a healthy lifestyle and social awareness.
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Carrión, Carranza Daniel Francisco, Arana Gabriela Luz Gutiérrez, Pingo Leonardo Favio Sanchez, Pérez Renato Alexander Sandón, and Matto Salvatore Piero Pazzaglia. "Sumaq Skin Care: Mascarillas en crema faciales elaboradas con insumos naturales, orgánicos y sostenibles en el medio ambiente." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655173.
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En el presente trabajo de investigación se analiza la viabilidad de la elaboración y comercialización de mascarillas en crema faciales elaboradas con insumos naturales y orgánicos, envasadas y empaquetadas con productos sostenibles en el medio ambiente bajo la marca Sumaq Skin Care. El presente trabajo, además, cuenta con cuatro capítulos de suma importancia para el correcto análisis. El primero, titulado ‘‘Fundamentos Iniciales’’, incluye el proceso de ideación del modelo de negocio para Sumaq Skin Care. El segundo, titulado ‘‘Validación del Modelo de Negocio’’, incluye el planteamiento del problema a resolver, la segmentación y la solución del problema del presente trabajo debidamente sustentado con experimentos. El tercero, titulado ‘‘Desarrollo del Plan de Negocio’’, incluye el plan estratégico, el plan de operaciones, el plan de recursos humanos, el plan de marketing, el plan de responsabilidad social empresarial y el plan financiero. El cuarto y último capítulo, titulado ‘‘Conclusiones’’, incluye lo evidenciado en el presente trabajo de investigación, los hallazgos más resaltantes y las recomendaciones académicas.The aim of the following academic investigation is to analyze the viability of the elaboration and commercialization of cream face masks elaborated with natural and organic products with sustainable packaging that won’t harm the environment. This business model has been named Sumaq Skin Care and it bases its sales through the platform created in a web page and the social media Facebook and Instagram. This academic investigation has four important chapters to obtain the correct analysis of the business model. The first, under the title ‘‘Initial basis’’, includes the process to develop the idea of the business model. The second, under the title ‘‘Validation of the Business Model’’, includes the initial problem to solve, the segmentation and the solution to the initial problem. The third, under the title ‘‘Develop of the Business Model’’, includes the strategic plan, the operational plan, the human resources plan, the marketing plan, the corporate social responsibility plan and the financial plan. The fourth and last chapter, under the title ‘‘Conclusions’’, includes the results of the following academic investigation, the most important findings and the academic recommendations.
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Kihlberg, Iwona. "Sensory Quality and Consumer Perception of Wheat Bread : Towards Sustainable Production and Consumption. Effects of Farming System, Year, Technology, Information and Values." Doctoral thesis, Uppsala University, Department of Domestic Sciences, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-4529.
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In order to study the effect of production systems aimed at sustainability on product quality and of sensory and non-sensory factors on product acceptance – the effect of farming system, year, milling and baking techniques on the sensory qualities of wheat bread as a model product was investigated using a descriptive test, and the effect of information and values on liking of bread using consumer tests.
Whole wheat and white breads were baked with wheat grown in six lots in established conventional and organic farming systems in field trails, in two subsequent years for the white bread.
Milling technique influenced flours’ rheology and had greater impact on the sensory qualities of whole wheat bread and on the slice area than did farming system and baking technique. Bread baked with roller-milled wheat was characterized by sweetness, juiciness, compactness and smaller slice area than bread baked with stone-milled wheat, which was characterized by saltiness, deformity and roasted cereals.
The effect of year on the white bread was greater than the effect of farming system or recipe modification. Bread baked with wheat harvested in 1999 had significantly lower intensities of crumb attributes such as smoothness, juiciness and elasticity, but higher rancid flavour, springiness, compressibility, mastication resistance than bread baked with wheat harvested in 2000. Bread baked with conventional flour had significantly higher juiciness and elasticity than organic bread.
Image analysis did not show differences in slice area between bread baked with conventionally and organically grown wheat harvested in 1999 compared with 2000. Information affected liking in relation to the type of provided information. Information on organic origin enhanced most liking of bread, particularly for the less liked samples and frequent consumers of organic food. Significantly different values and different specific liking of breads were found among consumer segments. Results linked values and age with “taste”.
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Carvalho, Rita Lencastre Ascenso Fernandes de. "Factores de decisão de compra de produtos alimentares biológicos." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19450.
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Mestrado em MarketingNos últimos anos, temos assistido a alterações no paradigma de consumo alimentar. Tem-se verificado a nível mundial uma crescente preocupação e interesse em relação aos produtos biológicos, sejam eles alimentares ou não. O impacto que os métodos de cultivo convencionais podem ter na saúde e no meio ambiente levam o consumidor a procurar alternativas mais seguras e mais sustentáveis. Este fenómeno contribui para a dinamização do sector, tornando o mercado de produtos biológicos mais apelativos, gerando mais procura. Ao longo deste estudo são abordados aspetos importantes relativos às características dos consumidores, averiguando as suas atitudes e as suas intenções de compra de produtos biológicos. Os resultados demonstram que a preocupação com a saúde e bem-estar não têm um impacto positivo quer na atitude quer na intenção de compra de produtos alimentares biológicos. Por outro lado, ao longo desta investigação é provado que a preocupação com a ética e com o ambiente tem um impacto positivo na intenção de compra destes produtos. O atributo com maior peso neste estudo foi a preocupação com a segurança alimentar que foi provado estatisticamente que tem um impacto positivo tanto na atitude como na intenção de produtos biológicos. A consciência da qualidade apenas tem impacto na atitude em relação aos produtos alimentares biológicos, bem como a consciência do preço. Por fim, foi provado que a atitude em relação aos produtos alimentares biológicos afeta positivamente a sua intenção de compra.
In recent years, we have witnessed changes in the food consumption paradigm. There has been a growing worldwide concern and interest regarding organic products, whether it is food or not. The impact that conventional cultivation methods can have on health and the environment, leads consumers to look for safer and more sustainable alternatives. This phenomenon contributes to the dynamism of the sector, making the organic products market more attractive generating more demand. Important aspects of consumer characteristics are addressed throughout this study by examining their attitudes and intentions whe purchasing organic products. The results demonstrated that the concern for health and well-being does not have a positive impact on either attitude or purchase intent for organic food. On the other hand, throughout this research, it is proven that concern with ethics and the environment has a positive impact on the purchase intention of these products. The most significant attribute in this study was the concern for food safety, which has been statistically proven to have a positive impact on the attitude and intent of biological products. Both quality and price awareness only impact the attitude towards organic food. Finally, it has been proved that the attitude towards organic food positively affects the respective buying intention
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Jonsson, Lina, and Julia Rustan. "Distributionskanaler förekologisk samt närodladfrukt och grönt i dagligvaruhandeln : En komparativ studie med fokus på relationer ochmaktbalans mellan detaljister, detaljhandelsgrossister och producenter." Thesis, Linköpings universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-130987.
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Bakgrund Den svenska dagligvaruhandeln blir alltmer koncentrerad med större och färre livsmedelskedjor. Detta har resulterat i en maktobalans mellan livsmedelskedjorna och dess leverantörer. Trots livsmedelskedjornas uppenbara maktövertag ser aktörerna många anledningar till att samarbeta med varandra. Det har blivit allt viktigare för aktörer inom distributionskanaler för färska livsmedel att samarbeta för att bland annat kunna erbjuda konsumenten högkvalitativa produkter. Som följd av detta har det skett en utveckling av relationerna inom dessa distributionskanaler med ökad interaktion mellan aktörerna. För leverantörer som erbjuder närodlade produkter har det visat sig vara av stor vikt med interaktion för att bygga en förtroendefull relation till det köpande företaget. Den svenska konsumtionen av både närodlad och ekologisk frukt och grönt har ökat markant under de senaste åren och har blivit viktiga produktkategorier för dagligvaruhandeln. Med utgångspunkt i den kunskapslucka som finns inom svenska distributionskanaler för ekologisk och närodlad frukt och grönt, avser studien att undersöka dessa produktkategorier närmare. Studien har främst fokuserat på hur odlare som erbjuder ekologisk respektive närodlad frukt och grönt kan stärka sin position på marknaden. Studien vill även påvisa skillnader mellan närodlat respektive ekologiskt och om leverantörer som erbjuder någon av dessa produktkategorier har en starkare position på marknaden än den andra. Syfte Syftet med studien är att analysera relationer och maktbalansen mellan aktörer i distributionskanaler för ekologisk respektive närodlad frukt och grönt, där fokus är att komparera dessa två produktkategorier. MetodFör att svara på syftet med studien genomfördes totalt 11 intervjuer med fem olika företag inom distributionskanalen för frukt och grönt. Dessa företag var detaljisten och grossisten ICA, grossisten Östgöta Trädgårdshall och tre olika producenter (odlare). Slutsats Studien visar på att det finns en tendens till att leverantörer för närodlade produkter har en starkare maktposition på den studerade marknaden än ekologiska leverantörer. Det kan även fastställas att relationerna är viktiga i distributionskanalen för frukt och grönt, inte minst mellan aktörer som har ett utbyte av närodlade produkter. Relationer kan även konstateras ha en inverkan på maktförhållandet mellan aktörer, då det har visats att den enskilda leverantören kan stärka sin maktposition gentemot livsmedelskedjan genom att investera i en nära relation.Background The Swedish food distribution industry is becoming increasingly concentrated with fewer and larger supermarket chains. This has resulted in power imbalance between supermarkets and their suppliers. Despite the power of the supermarkets, the channel members recognise the need to cooperate with each other. It has become increasingly important for members of the distribution channels for fresh food to cooperate in order to offer the consumers high-quality products. The outcome of this is an elaborated relationship and a higher interaction between channel members. For suppliers that offer local products, it has proved to be of even greater importance with interaction in order to gain trust from the purchasing companies. Consumption of both local and organic fruit and vegetables has increased significantly in the recent years in Sweden. Therefore these product categories have become important to the supermarkets. Based on the lack of research of the Swedish distribution channels for organic and local fruit and vegetables, this study intends to analyse these product categories further. The study has mainly focused on how growers, who offer local or organic fruits and vegetables, can strengthen their position in the market. The study also intends to demonstrate possible differences between suppliers offering local and organic products, to see if one of these categories has a stronger market position than the other. Purpose The purpose of the study is to analyse the relationships and the power balance between members in the distribution channels for organic and local fruits and vegetables, where the focus is to compare these two product categories. Execution To answer the purpose of the study, a total of 11 interviews with five different companies in the distribution channel for fruit and vegetables were conducted. These companies were the retailer and wholesaler ICA, the wholesaler Östgöta Trädgårdshall and three producers (growers). Conclusion The study implies that suppliers for local products may have a greater power position within the studied market than suppliers for organic products. Furthermore, the study confirms that relationships are important between actors in the distribution channel of fruits and vegetables, especially in channels that involve an exchange of local products. Relationships also have an impact on the power balance between the actors thus it appeared that individual suppliers strengthen their power position towards the supermarkets by intimate relationships.
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Fonseca, Maria Helena da. "Gestão de custos na agricultura familiar na cidade de Ponta Grossa." Universidade Tecnológica Federal do Paraná, 2018. http://repositorio.utfpr.edu.br/jspui/handle/1/3026.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)A gestão em empreendimentos rurais é importante devido ao auxílio para o desenvolvimento sócio-econômico, possibilitando um crescimento e uma organização nas funções administrativas e produtivas, possibilitando que os agricultores consigam fazer uma gestão do seu negócio, definindo os custos gastos com a produção, podendo formular um preço de venda adequado, auxiliando-o no planejamento e na tomada de decisão. Este trabalho tem como objetivo determinar quais são os elementos utilizados para a formação da gestão de custos na agricultura familiar. Para realizar a pesquisa foram aplicados questionários em uma associação de agricultura ecológica e familiar, localizada na cidade de Ponta Grossa, composta por sete agricultores familiares produtores de orgânicos que possuem uma certificação por auditoria, emitida pela Associação de Certificação Instituto Biodinâmico - IBD. Como resultados, pode-se constatar que os canais de venda, mais utilizados pelos agricultores familiares produtores de orgânicos, são os programas do governo Programa Nacional de Alimentação Escolar (PNAE), o Programa de Aquisição de Alimentos (PAA), e o Feira Verde, e que esses agricultores trabalham apenas com a produção de olerícolas e frutas. Metade dos agricultores familiares consideram os elementos da gestão de custos como as taxas envolvidas na certificação e associação, o valor gasto com energia elétrica, água, combustível, materiais indiretos e telefone. É importante destacar que os agricultores realizam um controle de produção em um caderno para apresentar ao IBD, e que também possuem uma caderneta para anotação dos gastos gerais, isso significa que estes agricultores familiares realizam uma forma de gestão na propriedade ainda que rústica. Embora os associados não possam negociar os preços dos alimentos entregues aos programas governamentais, estes programas são responsáveis pela compra de grande quantidade dos alimentos orgânicos produzidos, possibilitando que os agricultores possam formular um preço de venda mais adequado nos outros canais de comercialização, tal como a feira local, em que os agricultores podem obter maior lucro apesar das incertezas acerca do volume de alimentos que será negociado. Dessa maneira, conclui-se que a diversificação dos canais de produção é essencial para que os agricultores orgânicos associados da região avaliada consigam negociar toda a sua produção de alimentos orgânicos. Há também um potencial que pode ser explorado e com a aplicação da gestão de custos mais aprimorada essas famílias podem vir a ter um retorno financeiro maior.
The management in rural enterprises is important due to the aid for socio-economic development, enabling growth and an organization in the productive and administrative functions, allowing farmers can make a management of your business, defining the costs spent on production, and can deliver an appropriate selling price, assisting in planning and decision-making. This work aims to determine what are the elements used for the training of cost management in family agriculture. To conduct the survey questionnaires were applied in an Association of ecological agriculture, family, located in the city of Ponta Grossa, composed of seven producers of organic family farmers who have a certification audit, and mitida by the Association of Biodynamic Institute Certification-IBD. As a result, one can see that the sales channels, mostly used by organic farmers, family farmers are the programs of the Government National School Feeding Program (PNAE), food acquisition program (PAA), and the Fair Green, and that these farmers work only with the production of oleraceous and fruit. Half of the farmers consider the elements of cost management as the rates involved in the certification and membership, the amount spent with electricity, water, fuel, indirect materials and telephone. It is important to emphasize that farmers perform a production control in a notebook to present to the IBD, and who also have a notebook for note of overheads, this means that these farmers carry out a form of management in the property although rustic. Although members cannot negotiate food prices delivered to government programs, these programs are responsible for the purchase of large quantities of organic food produced, enabling farmers to be able to formulate a more appropriate selling price in other marketing channels, such as the local market, where farmers can get higher profit despite uncertainties about the volume of food that will be negotiated. In this way, it appears that the diversification of production is essential for organic farmers associated with the region evaluated can negotiate all your organic food production. There is also a potential that can be exploited and the implementation of cost management more enhanced these families may have a greater financial return.
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Fernandez, mena Hugo. "Modélisation des flux de biomasse et de nutriments dans les territoires agricoles : simulation et évaluation de scénarios appliqués à un cas d’étude en France." Thesis, Bordeaux, 2017. http://www.theses.fr/2017BORD0960/document.
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Nourrir une population mondiale croissante dans un contexte de changements globaux pose de nouveaux défis à l’agriculture en termes d’efficience de production et d’impacts environnementaux. Rendre les systèmes agro-alimentaires plus soutenables nécessite de mieux recycler la biomasse et les nutriments, c’est-à-dire de tendre vers des flux de fertilisants, de produits végétaux, d’aliments du bétail, de coproduits et de déchets plus circulaires. À ce titre, il est nécessaire de développer de nouveaux outils pour mieux explorer et évaluer les échanges de matières entre les fermes et leurs partenaires économiques amont et aval dans les territoires. Dans le travail présent, l’état de l’art concernant les méthodes d’analyse, de modélisation et d’évaluation environnementale des flux de biomasse et d’éléments minéraux à différentes échelles est réalisé. Le modèle multi-agents FAN (« Flows in Agricultural Network») qui simule les flux des matières entre les fermes et leurs partenaires économiques dans les territoires agricoles a été développé. Les processus de FAN sont expliqués en détail et une analyse de sensibilité des variables clefs est présentée. Par ailleurs, le modèle FAN a été appliqué à un cas d’études en France pour évaluer la performance des scénarios contrastés visant à améliorer l’efficience d’utilisation des éléments minéraux, développer le recyclage de la matière, favoriser la production du biogaz ou reconcevoir les systèmes de production. Les sorties de simulations des scénarios sont analysées en termes de production alimentaire et énergétique, de flux de matières et de logistique, de cycle des nutriments et d’émissions de gaz à effet de serre. Ce travail montre l’utilité des outils de prospective et modèles multi-agents pour améliorer la durabilité des systèmes agricoles et des chaines alimentaires, pour créer et évaluer des solutions collectives tendant vers l’économie circulaire et pour prendre en charge les interactions entre acteurs économiques au sein des chaines et filières alimentaires complexesFeeding the growing global population in a context of global change raises new challenges for agriculture regarding its production efficiency and impacts on natural resources. Solutions for towards farming sustainability require to improve nutrient and biomass recycling in agro-food systems, i.e. to move from linear to more circular flows of fertilizers, crop products, feedstuff, by-products and organic wastes. Innovative tools exploring material exchanges between farms and their upstream and downstream partners in agro-food systems at the local scale are needed. In the present work, the state of the art about analysis methods, models and environmental tools addressing nutrient and biomass flows at different scales is reviewed. The FAN (“Flows in Agricultural Network”) model, an agent-based model that simulates a range of material flows among farms and their partners within agricultural districts is developed. FAN processes are explained in details and a sensitivity analysis to some key variables is performed. In addition, the FAN model is applied to a French case-study to assess the performances of contrasted scenarios aiming to enhance nutrient use efficiency, recycling strategies, biogas production and system redesign. The outcomes from the scenario simulation are analyzed are assessed in terms of food provisioning, nutrient cycling and greenhouse gas emissions. This work shows the usefulness of prospective, agent-based tools for greater farming and food-chain sustainability, to design and evaluate collective solutions for circular economy and to account for interactions among economic actors within complex agro-food systems
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Achuo, George. "Partner satisfaction and renewal likelihood in consumer supported agriculture (CSA) : a case study of The Equiterre CSA network." Thesis, McGill University, 2003. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=19555.
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Li, Qing-Hui, and 李青惠. "Consumer trust in organic products-food safety interference." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/41207929323815522462.
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碩士僑光科技大學
企業管理研究所
103
In recent years, the Taiwan economy is growing fast, and people&;#39;s living standards improved, awakening of the people&;#39;s diet, not only to eat nutritious, healthy, and more attention to food security. Therefore, Taiwan&;#39;s organic food consumption, has become a trend. But the food industry to make people more and more risks to food safety, food security not only related to human health and safety, also affects the national and social stability and development. This research focuses on qualitative interviews explores how consumer confidence in the safety of agricultural products, and what do they trust, and interference by food safety analysis. Results indicate that the trust object, including agricultural producers, supervising gatekeeper; interpersonal emotional confidence, supervisory responsibilities and trust elements, including images. Therefore, the proposed strengthening of Government and industry experts and public communication, product information, establishment and maintenance of transparent honesty and goodwill in order to increase consumer confidence in the safety of agricultural products.
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Pinho, Alyssa Oliveira. "Chemical contamination of organic products versus conventional products." Master's thesis, 2019. http://hdl.handle.net/10400.14/30593.
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The objective of this thesis was to delve into a sector of food safety which is lacking research, chemical contamination of organic foods. In regards to studies that have been conducted on organic products, a majority of the research has focused on the biological contamination of organic foods verses conventional products. A systematic review was conducted using the databases Academic Search Premier and PubMed to gather peer reviewed publications. Also, regulations were referenced to determine if chemical contaminants are being adequately controlled in both organic and conventional products. The results indicated that there
are various factors that can lead to the chemical contamination of crops despite their mode of production. Such factors include: exposure of pollutants through the air, contaminated water, soil, food fraud, and packaging materials. A significant difference, however, between organic and conventional products is that pesticides are restricted in organic agriculture. Therefore, these products contain less pesticide vestiges. The results also demonstrated that globally, there are strict regulations to effectively control pesticide exposure. EFSA found that in the European Union 96.2% of crops complied with legal standards and in the United States, the USDA found that 99.5% fulfilled legal standards. Thus, this diminishes a key argument that organic products are superior on the premise that they contain inferior amounts of pesticides because the
contamination of pesticides in conventional foods is not a significant danger to begin with.Esta tese tem por objetivo investigar um setor da segurança alimentar menos investigado, a contaminação química dos alimentos orgânicos para determinar se são superiores no que duz respeito a segurança. Foi realizada uma revisão sistemática usando as bases de dados Academic Search Premier e PubMed. Os resultados demonstram que existem vários fatores que levam à contaminação química dos alimentos, muitos quais o método de produção não pode controlar. Tais como os poluentes no ar, fontes de água contaminadas e metais naturalmente no solo. Também, químicos contidos nas embalagens podem migrar para os produtos alimentícios. Apesar de existir estudos que implicam que os alimentos orgânicos têm benefícios de saúde superiores comparados com os convencionais, os consumidores que optam pela compra de produtos orgânicos têm a tendência de se preocupar mais com a saúde e consequentemente se empenham em atividades de promoção da saúde. Uma diferença significativa, no entanto, entre produtos orgânicos e convencionais é que os pesticidas são restritos na agricultura orgânica. Por isso, esses produtos contêm menos vestígios de pesticidas. Os resultados também demonstram que, globalmente, existem regulamentos rigorosos para controlar efetivamente a exposição aos pesticidas. A EFSA constatou que na União Européia 96,2% das lavouras cumpriam as normas legais e a USDA nos Estados Unidos concluiu que 99,5% cumpriram os padrões legais. De acordo com os resultos desta revisão, produtos orgânicos não são superiores em relação à contaminação química.
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Wu, Jenny Muchen. "Consumer Perception for Horticultural Products and Related Agricultural Practices." Thesis, 2012. http://hdl.handle.net/10214/3292.
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In recent years, growing interest towards foods produced from alternative agricultural practices have been seen among consumers. This thesis is an investigation of consumer understanding and attitudes towards information regarding sustainable, organic and local foods and agricultural practices and how such information could affect consumer food product expectation and sensory acceptability. Using internet questionnaires constructed based on common definitions and popular beliefs, 172 primary grocery shoppers were surveyed regarding their perception concerning information related to these alternative agricultural practices and foods. Results obtained from statistical analyses revealed the existence of various dimensions concerning the understanding and attitudes towards these concepts. Segmentations based on their understanding and attitudes towards these concepts were also found within the sampled population. Furthermore, by utilizing the theory of assimilation and contrast, a three-part sensory study was conducted, with 49 consumers from the Niagara Peninsula, to examine the impact of information regarding production methods (organic vs. conventional) and product origins (local vs. imported) on consumer expectation and acceptability of yellow peaches. Despite of some peach samples being under-ripe, a significant positive labeling effect has been observed in hedonic rating and perceived intensity of sensory characteristics when the joint organic and local label was presented. A similar labeling effect, however, was not observed in monetary valuation of willingness to pay.New Directions Research Program
Ontario Ministry of Agriculture, Food, and Rural Affairs
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Wei, wen-hung, and 魏文宏. "A Study of Natural and Organic Food Products Propaganda Words in Purchase Intention for Consumers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/66938586800222257053.
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碩士中原大學
企業管理研究所
100
Nowadays, the health conscious and food quality are more and more important for modern people that push food manufacture to focus on health issues especially “nature” and “organic” subject. Does “nature” and “organic” products affect consumer purchase intention? This research tends to discuss as following: does the consumer purchase intention will be affected by the food label on the packaging? Or Does the consumer purchase intention in different food categories will be affected by the product knowledge that consumer owns? This study was supported by the literature review process, the development of each aspect of the questionnaire as independent variables and experimental design methods to the natural and organic vocabulary, and consumers of organic food knowledge and food categories as interference variables to explore the corresponding variable Purchase Intentionimpact. Internet survey, carried out through random sampling and analysis of statistical methods to the one-way ANOVA, independent sample t test the research hypothesis of the test. This research provides finding as following, it is true that the consumer purchase intention would be affect by the packaging label of “nature” or “organic”, if the consumer who are with high product knowledge would not be affected by the packaging label. Consumers would purchase products by their own food knowledge. Conversely, the consumers who are with low product knowledge would easily be affected by the packaging label. In addition, this research also finding, consumers request safety and reliable foods in different food categories for buying organic fruits and vegetables. Therefore, the different packaging label would course different purchase behavior. However, no matter what vocabularies “nature” or “organic” are printing on the packaging in reprocess foods that does affect consumer purchase behavior.