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Books on the topic 'Organizational effectiveness – Ethiopia – Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Nemchin, A. M. Marketing i problemy organizat︠s︡iĭ: Sbornik nauchnykh trudov. Sankt-Peterburg: Peterburgskiĭ gos. inzhenerno-ėkonomicheskiĭ universitet, 2001.

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2

Achrol, Ravi S. Designing successful transorganizational marketing alliances. Cambridge, MA: Marketing Science Institute, 1990.

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3

Renker, Clemens. Aufsteiger Ost: Mit ganzheitlichem Marketing zum Erfolg. Stuttgart: Deutscher Sparkassenverlag, 1997.

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4

Kaufmann, Hans Ruediger, and Mohammad Fateh Ali Khan Panni. Customer-centric marketing strategies: Tools for building organizational performance. Hershey, PA: Business Science Reference, 2013.

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5

The employee revolution: Corporate internal marketing. London: Pitman, 1990.

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6

1946-, Worthington Ian, ed. The business and marketing environment. London: McGraw-Hill Book Co., 1992.

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7

Bob, Hartley, ed. The business and marketing environment. 2nd ed. London: McGraw-Hill, 1996.

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8

Internal Marketing. San Diego: Elsevier Science, 2009.

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9

Slater, Stanley F. Market oriented isn't enough: Building a learning organization. Cambridge, Mass: Marketing Science Institute, 1994.

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10

Kelly, Jacqueline. The secret of their success: Indigenous Irish companies in export markets. Dublin: University College Dublin, 1993.

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11

G, Raspin Paul, ed. Creating market insight: How firms create value from market understanding. Chichester, West Sussex, England: John Wiley & Sons, 2008.

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12

Deshpande, Rohit. Factors affecting organizational performance: A five-country comparison. Cambridge, Mass: Marketing Science Institute, 1997.

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13

Charles, Miller, ed. Customer power: How to grow sales and profits in a customer-driven marketplace. [Columbus, Ohio?]: Wellington Press, 2001.

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14

Gray, David. The connected company. Beijing: O'Reilly, 2012.

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15

Ishizaka, Yoshio. The Toyota way in sales and marketing. Bellingham, WA: Enna Products Corp., 2009.

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16

Reiman, Joey. The story of purpose: The path to creating a brighter brand, a greater company, and a lasting legacy. Hoboken, N.J: Wiley, 2013.

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17

Mohammed, Rafiq, and Chartered Institute of Marketing, eds. Internal marketing: Tools and concepts for customer-focused management. Amsterdam: Elsevier Butterworth-Heinemann, 2002.

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18

D, Alderman Jerry, ed. Beyond six sigma: A new customer-focused growth paradigm. Hoboken, N.J: John Wiley & Sons, 2006.

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19

Managing with dual strategies: Mastering the present, preempting the future. New York: Free Press, 1993.

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20

Kendall, Gerald I. Viable vision: Transforming total sales into net profits. Boca Raton, FL: J. Ross Pub., 2004.

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21

Kärkkäinen, Hannu. Customer need assessment: Challenges and tools for product innovation in business-to-business organizations. Lappeenranta, Finland: Lappeenranta University of Technology, 2002.

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22

Plaster, Gary. Beyond Six Sigma. New York: John Wiley & Sons, Ltd., 2006.

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23

The brand chartering handbook: How brand organizations learn "living scripts". [London]: Economist Intelligence Unit, 1996.

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24

Tribal knowledge: Business wisdom brewed from the grounds of Starbucks corporate culture. Chicago, IL: Kaplan Pub., 2006.

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25

Little, Steven S. Duck and Recover. New York: John Wiley & Sons, Ltd., 2009.

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26

Little, Steven S. Duck and (re)cover: The embattled business owner's guide to survival and growth. Hoboken, N.J: John Wiley & Sons, 2009.

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27

E, Heiman Stephen, and Tuleja Tad 1944-, eds. Selling machine: How to focus every member of your company on the vital business of selling. New York: Random House, 1997.

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28

E, Heiman Stephen, and Tuleja Tad 1944-, eds. Selling machine: How to focus every member of your company on the vital business of selling. London: Kogan Page, 1998.

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29

McKain, Scott. What customers really want: Bridging the gap between what your organization offers and what your customers crave. Nashville: Thomas Nelson Publishers, 2005.

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30

1945-, Harvey David, ed. Brand enigma: Decoding the secrets of your brand. Chichester, West Sussex, England: John Wiley & Sons, 2008.

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31

Boylan, Michael A. Accelerants. New York: Penguin Group USA, Inc., 2008.

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32

Boylan, Michael A. Accelerants: Twelve strategies to sell faster, close deals faster, and grow your business faster. New York: Portfolio, 2007.

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33

Laura, Ries, ed. War in the boardroom: Why left-brain management and right-brain marketing don't see eye-to-eye and what to do about it. New York: Collins Business, 2009.

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34

Ries, Al. War in the Boardroom. New York: HarperCollins, 2009.

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35

David, Mitchell. Reorganising for Europe: Effective low-cost approaches. London, U.K: Economist Intelligence Unit, 1993.

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36

Toma, J. Douglas. The uses of institutional culture: Strengthening identification and building brand equity in higher education. Hoboken, NJ: Wiley Periodicals, Inc., 2005.

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37

Grigoryan, Ekaterina. Integrated quality management system at the enterprises of the military-industrial complex. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1095033.

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In modern conditions, an integrated quality management system (ISMC) that meets the requirements of several international standards and contributes to improving the efficiency of enterprise management, creating conditions for its sustainable development, as well as the competitiveness of the enterprise and its products is becoming more and more popular. The monograph considers theoretical and methodological approaches to quality management at the enterprise. The relevance of the application of an integrated quality management system, including at the enterprises of the military-industrial complex (MIC), consisting in the most effective management of the enterprise, energy efficiency and resource conservation, is justified. The assessment of the use of quality management tools at the defense industry enterprises was carried out, the trends in the development of defense industry enterprises were substantiated, a marketing approach was applied to the classification of defense industry enterprises, in particular by market type, which allows identifying potential consumers of enterprises ' products, the degree of production diversification. Organizational and economic approaches to the formation of an integrated quality management system are presented. The procedure for creating an ISMC is considered. The methodology and criteria for evaluating the effectiveness of ISMC are substantiated. The presented material is of practical importance and can be useful to specialists in quality management, graduate students, researchers, teachers.

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38

Internal Marketing: Another Approach to Marketing for Growth. Taylor & Francis Group, 2017.

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39

Ron, Sanchez, and Freiling Jorg, eds. A focused issue on the marketing process in organizational competence. Amsterdam: Elsevier JAI, 2005.

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40

(Editor), Ron Sanchez, and Jorg Freiling (Editor), eds. A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management). JAI Press, 2005.

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41

(Editor), Bob Hartley, ed. The Business and Marketing Environment. 3rd ed. McGraw-Hill Publishing Co., 1999.

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42

Measure What Matters: Reconnecting Marketing to Business Goals. Visionedge Marketing Inc., 2004.

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43

Practices, Best. Value Chain Communication: Keeping the Channels Informed (Report). Best Practice Publications, LLC, 2001.

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44

G, Woodside Arch, ed. Evaluating marketing actions and outcomes. Amsterdam: Elsevier/JAI, 2003.

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45

Woodside, Arch G. Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and Purchasing). JAI Press, 2003.

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46

Smith, Brian D., and Paul Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. Wiley & Sons, Incorporated, John, 2008.

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47

Smith, Brian D., and Paul Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. Wiley & Sons, Incorporated, John, 2011.

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48

Smith, Brian D., and Paul Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. Wiley & Sons, Incorporated, John, 2011.

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49

Solomon, Laura. The librarian's nitty-gritty guide to content marketing. 2016.

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50

Timlon, Joachim. Realizing a New Marketing Strategy Through Organizational Learning in Industrial Networks: Implications for Dynamic Capabilities, a Theory-Of-The-Busi. Universit of Calmar, 2005.

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