Dissertations / Theses: 'Organizational effectiveness – Ethiopia – Marketing'

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Murphy, Melvin Murphy. "Internal Strategies for Assessing Organizational Communication Channel Effectiveness." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3406.

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Evolving communication technology, the increased volume of information needed by businesses, and the intensified competitive environment have made internal company communication more critical to business success. The purpose of this multiple case study was to explore strategies used by managers and leaders of 3 law firms in the Commonwealth of Virginia for assessing the effectiveness of their organization's internal communication channels. The participating firms were recognized by their peers as being exceptionally well-managed. Data from interviews and company documents were analyzed through the conceptual lens of the channel expansion theory and the use of software coding to identify patterns and themes. Three important themes emerged: informal assessment strategies, indirect assessment strategies, and efficient versus timely assessments. The first theme suggested the effectiveness of an informal assessment strategy, depending on the size and complexity of the organization. The second theme reflected the effectiveness of an indirect assessment for organizations that lack the resources to support a more direct and specific assessment process. The third theme reflected the participants' perceptions of informal and indirect assessments may be more efficient, the feedback from the assessments are often less timely. Managers may consider these themes in formulating communication policies. The findings of this case study may have implications for positive social and economic change. Small professional service firms, such as legal firms, provide important services to individuals, families, and businesses in their community.

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Curtis, Lucill J. "Digital organisational storytellers : online marketing as identity work." Thesis, University of Essex, 2017. http://repository.essex.ac.uk/20037/.

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The thesis examines the effects of online marketing practices on the identity construction of individual marketers, referred to as the Digital Organisational Storyteller (DOS), across five business-to-business (B2B) organisations. I focus on illuminating their marketing processes and self-understanding when undertaking online marketing work, a practice I describe as bringing the organisation into being online. My research questions examine what the online marketing work processes the DOS undertake tell us about identity at work. They also enquire as to how they construct and understand their online identity work negotiations through these marketing activities, while considering how the DOS makes sense and gives sense to an intended audience. To investigate identity construction, I review studies on identity and identity work from organisation studies, management and social sciences’ literature. I also review marketing work, branding and co-creation literature from marketing scholarship. As the means to understand their lived experience, I study the work the DOS does, as a process of sensemaking and sensegiving through storytelling. Taking an interpretive, qualitative approach, I engage with storytelling through the methodology by asking the DOS to tell stories during the interviews. The first contribution of the thesis includes the introduction of four different character ‘types’ that summarise the way the DOS approaches sensemaking and sensegiving processes. The second contribution extends an understanding of online marketing work in contemporary B2B organisations. Accordingly, it can be categorised as a range of preparatory offline and online activities that culminate in textual and pictorial representations of the organisation, in a process described as ‘bringing the online organisation into being.’ These contributions are useful in informing our understanding of the types of identity constructions and practices that are emerging from online marketing work processes.

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Jansen, van Vuuren Petronella. "Environmental scanning a South African corporate communication perspective with special emphasis on the tertiary sector /." Pretoria : [s.n.], 2002. http://upetd.up.ac.za/thesis/available/etd-08222003-154823/.

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Kahn, Kenneth B. "Marketing's integration with other departments." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/39734.

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In light of greater emphasis on horizontal management and team-oriented approaches to product development/management, there is a growing need to better understand interdepartmental integration. To meet this need, this dissertation proposed a model of interdepartmental integration, which distinguished integration as a composite of interaction and collaboration. Incorporating contingency and sociotechnical theories, two main research propositions were developed and served as the foundation for the proposed model: 1) an individual department's attributes will influence its interaction behavior and 2) attribute differences between departments will influence departments' collaboration. A mail survey of marketing, manufacturing, and R&D managers in 860 electronics firms was undertaken to investigate these two propositions and the hypotheses associated with the proposed model. While study results did not convincingly support the given propositions nor a majority of hypotheses, results did indicate that collaboration has a primary influence on performance. Conversely, interaction was shown to have minimal influence on performance, and in certain cases, was shown to even reduce performance. Among other significant findings, interdependence and cooperative goals were identified as two key antecedents to collaboration. This dissertation therefore highlights the need for departments to work together (collaborate) versus simply forcing communication through meetings and documented information exchange (interaction). Collaboration appears to be a key means by which all departments and the entire company can achieve and maintain performance success.
Ph. D.

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Abdelsalam, Yusri A. "Using the extended MARKOR scale in assessing market orientation and firm's performance : a study of Libyan manufacturing companies." Thesis, University of Gloucestershire, 2011. http://eprints.glos.ac.uk/3283/.

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Libya is seen by many investors from across the World as a market of immense potential even though the degree of openness of the Libyan market has until recently remained comparatively limited. There are signs now however, that the government is pursuing a more conciliatory approach towards foreign businesses. The Libyan authorities are now encouraging private-sector involvement and inward investment, but appreciate that a fundamental change in organisational culture will be necessary. Therefore the movement in Libya today, toward improvement in organisations and the Government has introduced liberalisation of the economy, and is creating stronger ties with the Western world, now that sanctions have been lifted. This change is exemplified by the greater scope allowed to private enterprise in the retail trade, small-scale industries and agriculture. There has been previous research carried out, into the ways that the competitive nature of all Libyan organisations can be improved. There is a great need, in order to understand organisation's marketing capabilities and orientations, to investigate their validity in a wide variety of developing countries. However, there are only a few empirical studies which have investigated the development of MO in transitional economies and there is increasing pressure for the MO of organisations in these developing countries, where the process of economic diversification is taking place rather rapidly to be investigated (Anwar, 2008). This is mainly due to the fact that the contemporary research carried out in the West has provided evidence of strong links between MO and performance. There has been very little empirical research to investigate these links in developing countries with transitional economies. The strategy for this research consisted of specific objectives that had been derived from the research questions and it was the nature of these which suggested the use of a non-experimental fixed strategy such as a survey. The survey as a research tool has been widely used by others and is based upon the well-established statistical principles of sampling; additionally a survey offers a relatively simple and straightforward approach to the study of people's attitudes, values and beliefs. The MARKOR questionnaire allowed a tried and tested data collection tool to be used and as the most important aspects of such research are credibility, reliability and validity, the standardisation offered by the questionnaire provided a means to gather consistent answers to consistent questions. A group of these managers were subsequently interviewed at a different time when initial analysis of the quantitative data from the questionnaire prompted a set of follow-up interview questions. From this research it can be concluded that there is evidence of a significant relationship between market orientation and perceived business performance. But there are currently various levels of market orientation being operated within the Libyan manufacturing companies surveyed. Furthermore there are very marked difference in the levels of market orientation present between companies from the different sectors and between companies operating in the private sector compared with those which are under state control.

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Mounsear-Wilson, Clifford. "E-commerce as an alternative marketing channel." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1615.

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Information technology (IT) has become an integral part of the success and globalisation of business over the last two decades. It is hard to imagine how the efficiencies expected in today’s fast paced business world could possibly be achieved without the advancements in IT. The most significant of these advancements is arguably the advent of the Internet which has empowered businesses of all sizes by giving them the means to promote their products and services at a relatively low cost in markets that would previously have been inaccessible. The aim of this study was to assess whether e-commerce represents an alternative channel for a brick and mortar company wishing to follow a market penetration strategy. The study was based around a company, Canoa Eastern Cape, which trades in the office automation industry in the Eastern and Southern Cape of South Africa. The study investigated the history of Canoa Eastern Cape, focusing predominantly on the growth strategies followed by the business in the past. With a view to the future, growth strategies which could potentially be followed by Canoa Eastern Cape were also investigated. The result of these investigations was a recommendation that Canoa Eastern Cape should follow a market penetration strategy, which will see the business marketing its existing products within its current market by making use of a new distribution channel, more specifically e-commerce. In order to assess the suitability of e-commerce as a tool within a market penetration strategy a literature study was conducted to get a better understanding of ecommerce and its viability as business tool. The literature study focused on eight core concepts felt to be critical in the evaluation of e-commerce, namely: • the development of e-commerce over the past years; • the future of e-commerce; • whether e-commerce is a financial success or not; • requirements for e-commerce to be successful; iv • products that customers are prepared to buy online; • industries most affected by e-commerce; and • demographics of e-commerce users; and • e-commerce in the office automation industry. Using the information gained in the literature study as a basis from which to start, an empirical study was conducted. The objective of the empirical study was to obtain data which would be used to assess the level to which e-commerce has been adopted by consumers in the specific geographic area and whether these consumers are willing and able to make use of e-commerce as an alternative to conventional purchasing for the procurement of office automation consumables and office automation equipment. A quantitative research paradigm was adopted, making use of a structured questionnaire to gather information from the sample of Canoa Eastern Cape’s customers. The data collected from the empirical study were analysed using univariate and bivariate analysis. The findings of the empirical study suggested that: • demographics are a poor indicator of adoption of e-commerce; • there is a significant adoption rate within the sample: o 79.85 percent of the respondents reported to have used e-commerce before for personal use; and o 59.13 percentreported to have used e-commerce before for business use; • there is a high rate of willingness to use e-commerce again: o 91.09 percent of the respondents indicating that they would use e-commerce again for personal use; and o 80.18 percent indicating that they would use e-commerce again for business use; • there is a high likelihood that consumers will buy office automation consumables through an e-commerce channel, with 65.82 percentof the respondents indicating that they would be likely or very likely to buy consumables through an e-commerce channel; • there is no significant difference in the adoption rates between the three main areas within the targeted sample, that is, East London, Port Elizabeth and George and Knysna. Given the findings of the empirical study it is felt that an e-commerce solution does present a viable alternative channel for a brick and mortar company trading in the Office Automation Industry in the Eastern and Southern Cape wishing to follow a market penetration strategy.

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De, Lange Juanré Anton. "The influence of selected marketing mix strategies on business performance of small family and non-family businesses in the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15016.

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Despite the fact that small family and non-family businesses in South Africa are important contributors to economic and social development, their failure rates are still high globally. Major contributing factors to this high failure rate are the lack of marketing skills and ineffective marketing practices. Therefore, the primary objective of this study was to establish what marketing mix strategies are used by small family and non-family businesses in the Eastern Cape and the influence of these strategies on Perceived business performance. The literature review dealt with the nature and importance of marketing, and the traditional marketing mix strategies were elaborated on from a small family and non-family business perspective. The traditional marketing mix strategies (4Ps) identified as influencing the Perceived business performance of small family and non-family businesses, were classified as Product-, Pricing-, Place-, and Promotion strategies. From the literature review, it was evident that the traditional marketing mix strategies have been criticised by a number of studies as not reflecting the holistic marketing concept within the 21st century. Yet, despite its simplicity various studies still find the traditional 4P framework to be a strong staple of the marketing mix. In this study, a quantitative research design was adopted and an exploratory and descriptive research approach of a cross-sectional nature were undertaken. A convenience sampling technique was used owing to the inaccessibility of a small family and non-family business database. The sample size in this study consisted of 195 small family-owned businesses and 145 small non-family businesses operating within the borders of the Eastern Cape. The primary data in this study was gathered by means of a structured, self-administered questionnaire. The measuring instrument was developed by sourcing items from several existing studies. Small family and non-family businesses were approached by fieldworkers and asked to participate in this study. In total 400 questionnaires were distributed, of which 340 were usable for further statistical analyses. Therefore, an effective response rate of 85% was achieved in this study. The validity and reliability of the measuring instrument were confirmed by means of an exploratory factor analysis (EFA) and by the calculation of Cronbach„s alpha (CA) coefficients. The five usable factors that were extracted from the EFA were identified as Pricing strategies, Competitive distribution strategies, Communication process strategies, Low cost promotion strategies and Perceived business performance. The CA coefficient for Pricing strategies indicated that the scale measuring this factor was not reliable due to it falling below the accepted norm of 0.6 and, therefore it was disregarded from further analysis. The CA coefficients returned for the remaining usable factors extracted from the EFA were greater than 0.6, thus indicating the scales measuring these variables provided satisfactory evidence of validity and reliability. The findings of the descriptive statistics showed that the highest mean score reported was for the independent variable Competitive distribution strategies, followed by Communication process strategies and Low cost promotion strategies. Based on the mean, respondents indicated that they often utilise Competitive distribution strategies and Communication process strategies, and seldom utilise Low cost promotion strategies. Pearson‟s product moment correlations revealed that all the marketing mix strategies, for both small family and non-family businesses, investigated were found to be significantly and positively correlated with the dependent variable Perceived business performance, and amongst themselves. The findings of the MRA showed that utilising Competitive distribution strategies have a significant positive influence on the Perceived business performance of small family businesses. The finding implies that the more small family businesses in this study provide high-quality and competitive products through distributions process methods by setting timing objectives, using distributions selection criteria and changing the distribution channel when needed to continuously satisfy customers‟ needs, the more likely the business is to experience growth in profit and sales and having loyal customers who make regular purchases and recommend the business to others. This study found no relationship between Competitive distribution strategies and the Perceived business performance of small non-family businesses, as well as between Communication Process strategies and Low cost promotion strategies and Perceived business performance of small family and non-family businesses. The results of the t-tests revealed that no statistically significant relationship was found between the Type of small business ownership and any of the three independent variables, Competitive distribution-, Communication Process-, and Low cost promotion strategies. Furthermore, the results of the Chi-square test for independence reported no statistically significant difference between using the family name as a marketing or branding tool and the size of the small business in this study. The results, however, indicated that as the business size increases, the more small businesses use their family name as a marketing- or branding tool. From the 18 sets of null hypotheses that were formulated, to explore whether the demographical variables had an influence on the marketing mix strategies utilised by the small family and non-family businesses, only 11 multivariant analysis of variance (MANOVA) relationships could be established as being statistically significant. These include the Gender of the business owner/manager, Age of the business owner/manager, Management qualifications of the business owner/manager, Ethnicity of the business owner/manager, Position in the small business, Years small business is in existence, Working experience of the business owner/manager, Management working experience of the business owner/manager, Form of business ownership, Area of business premises and Target market of the small business. This study has addressed a gap in the current literature regarding the influence of marketing mix strategies on business performance among small family and non-family businesses in a developing economy such as South Africa. This study has furthermore attempted to enlarge the body of knowledge available on marketing, especially concerning Communication Process, Competitive distribution strategies and Low cost promotion strategies. The results of the study differ somewhat from existing literature, and therefore add to the body of knowledge on marketing. Furthermore, the findings of this study show that small family businesses utilising Competitive distribution strategies have a significant positive influence on their Perceived business performance, and in doing so makes a small contribution towards increasing the success rate of these small family businesses and in return positively contribute to the economic growth and development of South Africa.

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Kuhsler, Carolina. "Impactos das relações interfirmas no desempenho das atividades de marketing." Universidade do Vale do Rio dos Sinos, 2014. http://www.repositorio.jesuita.org.br/handle/UNISINOS/4537.

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A transição da produção em massa para a produção flexível é considerada a primeira e mais abrangente tendência de evolução organizacional. As estruturas hierárquicas e burocráticas dissiparam-se, sendo substituídas por novas formas, passando a abarcar, também, relações entre departamentos e interfirmas. Este fenômeno é considerado uma resposta estratégica das organizações às pressões e turbulências ambientais, que as impulsionaram a delegar e a desagregar suas funções a outros especialistas, por meio do estabelecimento de relações interfirmas. Além disso, estudos teóricos sugeriram a obtenção de desempenho de marketing e organizacional superior a partir do estabelecimento dessas relações. Nesse contexto, este estudo investigou o impacto das relações interfirmas no desempenho de marketing e organizacional, por meio de uma survey realizada junto a uma amostra de 464 organizações. Uma escala para a mensuração da frequência do estabelecimento de relações interfirmas foi criada e validada. A mensuração desse construto foi posteriormente comparada ao desempenho de marketing e organizacional, os quais também foram medidos a partir de escalas existentes em estudos prévios, as quais foram traduzidas e validadas. Como principais achados da pesquisa, destaca-se a sustentação aos pressupostos teóricos mencionados na literatura do campo acerca do desempenho de marketing e organizacional, a identificação das atividades de marketing que interferem na relação da estrutura de marketing com o desempenho de marketing e organizacional e as atividades de marketing mais frequentemente realizadas a partir de relações interfirmas.
The transition from mass production to flexible production is considered the first and most widespread trend of organizational evolution. Hierarchical and bureaucratic structures dissipated, being replaced by new organizational forms, encompassing interfirm and interfunctional relationships. This phenomenon is considered a organizational strategic response to the environmental pressures and turbulence, which were incited to delegate its functions to other experts, through the establishment of interfirm relations. Moreover, theoretical studies suggested these relations could provoke higher marketing and organizational performance. In this context, this study investigated the interfirm relations impact over marketing and organizational performance, through a survey conducted with a sample of 464 organization. A scale to measure the frequency of establishment of interfirm relations was created and validated. The measurement of this construct was subsequently compared to marketing and organizational performance, which were also measured from existing scales in previous studies, which have been translated and validated. As main findings of the research, there is support to theoretical assumptions mentioned in the literature about marketing and organizational performance, the identification of marketing activities that interfere on marketing and organizational performance and the marketing activities more often performed from interfirm relationships.

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Cumberbatch, Iris E. "Exploring the Effectiveness of Social and Digital Media Communications on Organization-Public Relationship Building with Employees." Antioch University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1572457208691.

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Zeikutė, Radvilė. "Lietuvos kovinio sporto federacijų organizacinis efektyvumas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120620_120739-00449.

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Darbo objektas: Lietuvos kovinio sporto federacijų organizacinis efektyvumas. Darbo tikslas: Nustatyti kuo vienos Lietuvos kovinio sporto federacijos yra efektyvesnės už kitas. Darbo uždaviniai: 1. Apibūdinti nevyriausybinių organizacijų ir federacijų veiklą Lietuvoje; 2. Apžvelgti nevyriausybinių organizacijų vertinimo modelius; 3. Palyginti Lietuvos kovinio sporto federacijų organizacinį efektyvumą. Darbo metodai: mokslinių straipsnių ir statistinių duomenų analizė. Tyrimo metodologija: Tyrime yra naudojama statistinių duomenų bei federacijų vidinių archyvų analizė. Duomenys buvo analizuojami atliekant kelių dimensijų organizacijos efektyvumo vertinimą (sujungiant tikslų, išteklių ir daugialypį strateginių grupių modelius), remiantis atlikto tyrimo Italijos lengvosios atletikos federacijoje metodologija, kurią 2000 m. sudarė A. Madella bei Portugalijos, Italijos, Ispanijos, Graikijos plaukimo federacijų lyginamąja organizacinio efektyvumo analize atlikta 2005 m. Bayle ir kt. Rezultatai ir išvados: 1. Nevyriausybinės organizacijos Lietuvoje yra socialinių (tame tarpe ir sporto) paslaugų tiekėjai. Kiekviena sporto federacija Lietuvoje vysto bei plėtoja vieną sporto šaką ar šakų grupę. 2. Efektyvumo matavimo metodai nevyriausybinėse organizacijose yra skirstomi į tikslų, išteklių, vidinių procesų, konkuruojančių verčių ir daugialypių strateginių grupių modelius. Kiekvienas naujai atliekamas tyrimas turi pritaikyti modelį pagal organizacijos ypatumus arba, apjungus kelis... [toliau žr. visą tekstą]
Organizational effectiveness of Lithuanian martial arts federations.

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Nádvorník, Josef. "Zvyšování produktivity práce na základě organizačních změn ve firmě Glaxo Smith Kline s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-376771.

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Subject of the Master’s thesis is proposition of possible waies to raising effectiveness and labor productivity in pharmaceutical company. The objective of business segment, which was the aim of a writer, is team of Sales representatives. Proposed changes are reflections of the intradepartmental restructuring.

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Gelgile, Hailemariam Kebede. "Transformation leadership and marketing performance : the mediating role of organizational learning and customer orientation." Thesis, 2017. http://hdl.handle.net/10500/24940.

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The making and breaking power of leadership has never been disputable. It is believed to be the single most important factor by which organizations used to exploit opportunities and survive hardships. Despite the fact that all functional areas are not immune to the consequences of good and bad leadership, marketing is uniquely sensitive. Unarguably, all leadership styles are not expected to equally impact marketing performance. A leader of character who inspires followers, helps employees to use their potentials, allows employees to make and fix errors, and pave ways for employee advancement is a one typically needed by organizations. This kind of leader is even more critical for those organizations operating in a brutally competitive market; like the brewing one in Ethiopia. This study is designed to investigate the direct and indirect impact of Transformational Leadership on marketing performance. Moreover, the moderating effect of leaders’ experience and the impact of group difference in leaders’ gender, leaders position and brewery sizes are studied. The unit of analysis are managers and decision makers (committee members) from the four sample breweries (St. George Brewery, Meta Abo Brewery, Raya Brewery, and Habesha Brewery). The data are collected from 211 respondents. In the study, in addition to the data cleaning procedures, all the multivariate data analysis assumptions are ensured. A model is developed and tested using a survey methodology. Four properly validated instruments, one selfdesigned (for marketing performance construct) and three adopted (for transformational leadership, organizational learning, and customer orientation constructs) are used. The validation work is ensured through factor analysis (exploratory and confirmatory). Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) are worked out using SPSS 21 and AMOS 21 packages respectively. Data is analysed through the structural equation modelling technique. Results show that, Transformational Leadership style is positively and significantly associated with marketing performance, organizational learning and customer orientation. Moreover, it is found that Transformational Leadership indirectly and positively impacts marketing performance. Nevertheless, the hypothesized moderation effect of experience for the impacts of Transformational Leadership on customer orientation is failed to be significant. The study contributes a lot by narrowing the wide literature gap existed in the topic area in the context of the developing world. Secondary evidences are strongly discussed on the antecedents and outcomes of Transformational Leadership and marketing performance. Thus, it is the researcher’s belief that now because of this study; value is added to the body of knowledge and the study can benefit practitioners and academicians alike.
Business Management
D.B.L.

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Kassie, Mulugeta Gebre-Medhin. "Market orientation and business performance : an empirical study of the banking sector in Ethiopia." Thesis, 2015. http://hdl.handle.net/10500/19157.

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The purpose of this study was to examine the relationship between market orientation and business performance mediated by marketing resources and moderated by contextual factors. The study also examined the extent to which the conceptual model was a good fit to the sample data. A quantitative approach was used to test if there was a significant relationship between market orientation, marketing resources, and business performance. For the purpose, a cross-sectional survey was carried out to obtain data pertaining to market orientation, marketing resources, contextual factors and business performance. The unit of analysis of the study was banks consisting of 3 public and 15 private banks. A sample size of 507 consisting of 492 branch managers and 15 top level marketing managers was used in the survey. With a response rate of 87.97%, 446 questionnaires were collected of which 377 were used for data analysis. A SEM was used to test the extent to which the theoretical model fits the sample data. Mediation analysis was used to test the indirect effect of market orientation on business performance and hierarchical regression analysis was used to test whether the relationship was moderated by market dynamism, competitive intensity, and government regulation. Finally, an independent t – test was used to examine the statistical variations between public and private banks in terms of market orientation, marketing resources, and business performance. The confirmatory factor analysis revealed that the modified model was fit with the observed data in terms of chi-square and the individual indices. The total effect of market orientation on business performance was moderate with a 0.36 regression coefficient. The indirect effect was high with a 0.91 regression coefficient where complete and inconsistent mediation was found due to suppression effect. The moderation analysis revealed that the interaction effect of market dynamism, competitive intensity, and government regulation was not statistically significant. Finally the result showed that there was a statistically meaningful difference between public and private banks in terms of market orientation, marketing resources, and business performance. Banks in Ethiopia shall strive to segment the market, differentiate their services, and build a strong brand with clear identity. Banks in Ethiopia shall also build on their marketing resources to enhance their business performance.
Business Management
D.B.L.

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Kassie, Mulugeta Gebre-Medhin, and Mulugeta Gebre-Medhin Kassie. "Market orientation and business performance : an empirical study of the banking sector in Ethiopia." Thesis, 2015. http://hdl.handle.net/10500/19157.

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The purpose of this study was to examine the relationship between market orientation and business performance mediated by marketing resources and moderated by contextual factors. The study also examined the extent to which the conceptual model was a good fit to the sample data. A quantitative approach was used to test if there was a significant relationship between market orientation, marketing resources, and business performance. For the purpose, a cross-sectional survey was carried out to obtain data pertaining to market orientation, marketing resources, contextual factors and business performance. The unit of analysis of the study was banks consisting of 3 public and 15 private banks. A sample size of 507 consisting of 492 branch managers and 15 top level marketing managers was used in the survey. With a response rate of 87.97%, 446 questionnaires were collected of which 377 were used for data analysis. A SEM was used to test the extent to which the theoretical model fits the sample data. Mediation analysis was used to test the indirect effect of market orientation on business performance and hierarchical regression analysis was used to test whether the relationship was moderated by market dynamism, competitive intensity, and government regulation. Finally, an independent t – test was used to examine the statistical variations between public and private banks in terms of market orientation, marketing resources, and business performance. The confirmatory factor analysis revealed that the modified model was fit with the observed data in terms of chi-square and the individual indices. The total effect of market orientation on business performance was moderate with a 0.36 regression coefficient. The indirect effect was high with a 0.91 regression coefficient where complete and inconsistent mediation was found due to suppression effect. The moderation analysis revealed that the interaction effect of market dynamism, competitive intensity, and government regulation was not statistically significant. Finally the result showed that there was a statistically meaningful difference between public and private banks in terms of market orientation, marketing resources, and business performance. Banks in Ethiopia shall strive to segment the market, differentiate their services, and build a strong brand with clear identity. Banks in Ethiopia shall also build on their marketing resources to enhance their business performance.
Business Management
D.B.L.

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De, Castro Jose. "An assessment of the organisational norms of individuals within a marketing company." Thesis, 2012. http://hdl.handle.net/10210/6677.

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M.B.A.
The aim is to do an assessment of the organisational norms of individuals within a marketing company in order to understand what the perceptions of the individuals are towards the organisation thereby creating a model on which strategic decision making can be based

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Tsai, Pei-yi, and 蔡培儀. "A Study of Organizational Culture and Organizational Effectiveness of Agricultural Production and Marketing Groups." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/47758689762027853788.

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Hsu, Shu-yuan, and 許淑媛. "THE EFFECTS OF INTERNAL MARKETING, PRINCIPALS'' TRANSFORMATION LEADERSHIP, ORGANIZATIONAL COMMITMENT, ORGANIZATIONAL OPEN CLIMATE, AND SCHOOL EFFECTIVENESS." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/03181729056194000811.

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碩士
南華大學
企業管理系管理科學碩博士班
98
Owing to the decreasing numbers of children in each household, and the increasing openness of educational market, the elementary schools must take more proactive managerial strategies to enforce school effectiveness and competitiveness. Therefore, this research utilizes the effects of internal marketing, principals'' transformation leadership and organizational commitment on school effectiveness, to explore how the organizational management and behaviors in the elementary schools influence the developments of the teachers and schools. Our research method includes literature reviews and questionnaire surveys, while our interviewees are three hundred and eighty incumbent teachers from the elementary schools in Yunlin County. In addition, we use reliability analysis, factor analysis, correlation analysis and regression analysis as our research tools to analyze the collected data, and test the hypotheses of the research.The research findings showed that: 1. Internal marketing and principals'' transformation leadership had a significant influence on organizational commitment. 2. Internal marketing, principals'' transformation leadership and organizational commitment also influence school effectiveness significantly. 3. The mediating effect of organizational commitment partly existed between internal marketing and school effectiveness. 4. The mediating effect of organizational commitment also partly existed between principals'' transformation leadership and school effectiveness. 5. The moderating effect of organizational open climate on internal marketing and school effectiveness is unsupported. 　　　This research suggests that the school should carry out the management of internal marketing, training and organization commitment, and nurturing the customer-oriented sense of teachers, promoting the overall organizational service climate, in order to get long-term profit and competitive edge for the school.

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Tung-hsuan, Wei, and 魏彤亘. "The Study among Internal Marketing, Organizational Commitment, Job Satisfaction, and Organizational Effectiveness of Employees in Taipei Sports Center." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/17052013483103991711.

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碩士
國立臺灣師範大學
運動與休閒管理研究所
99
The purpose of the study was to reveal the relations among internal marketing, organizational commitment, job satisfaction and organizational effectiveness in Taipei Sports Center nowadays. There were 284 subjects in the study, 284 questionnaires were sent during April 15 to May 10, 2011. Descriptive statistics, one-way ANOVA, multiple stepwise regression and path analysis were used for data analysis. The results were stated as following: 1. The main group of employees in Taipei Sports Center was less than 30 years old, college graduates, and monthly salary from NT 20,001 to 30,000 dollars. 2. Internal marketing, organizational commitment, job satisfaction and organizational effectiveness were slightly higher than average in this study. 3. Operating organization, locations, gender, administration, work task, age, educational background and seniority will, to some degree, affect how employees evaluate internal marketing, organizational commitment, job satisfaction and organizational effectiveness separately. 4. Educational training of internal marketing was the best predictor for employees’ organizational commitment, and internal communication of internal marketing was the best predictor for employees’ job satisfaction and organizational effectiveness. 5. Effort commitment of organizational commitment was the best predictor for employees’ job satisfaction and organizational effectiveness. 6. Internal satisfaction of job satisfaction was the best predictor for employees’ organizational effectiveness. 7. Internal marketing can affect organizational effectiveness directly in Taipei Sports Center, and internal marketing also affect organizational effectiveness through job satisfaction and organizational commitment. Based on the results, Taipei Sports Center should strengthen the internal marketing in order to enhance the organizational effectiveness, and the internal marketing will also help strengthen the organizational commitment and job satisfaction simultaneously, thus the whole organizational effectiveness will be improved.

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Durie, Aschelew Degoma. "Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies." Thesis, 2017. http://hdl.handle.net/10500/22241.

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The objective of the study was to examine the marketing strategies of Ethiopian medium and large textile companies. The textile sector became the focus of this study because it has performed far below expectation, despite the government‘s unreserved support to the sector and the country‘s comparative advantage in the sector. To attain the stated objective, qualitative research approach with case study design was employed. The cases were selected based on two criteria; production of finished textile products and operation in both local and global markets. Accordingly, nine companies qualified these criteria and all of them were used as cases. The RBV was the theory employed to explain the differences in performances among firms‘ in similar environment. Furthermore, within and cross case analyses were employed to get in-depth understanding and to explain about the marketing strategies of the firms. The major findings of the study indicate that the emphasis given to marketing strategy and the marketing resources and capabilities commitment thereof were found to be so low that the companies seemed to equate marketing strategy with selling strategy. Furthermore, the companies failed to link their marketing enabling environment with their marketing strategy. Similarly, such weak link was reflected between the firms‘ marketing strategy and their market performances. Hence, the marketing strategies of the case companies are so weak that with their current marketing strategy, it is difficult for them to be competent in the local market, let alone in the international markets. Generally, both empirical and conceptual conclusions were drawn from the findings. As a result, the cross-case findings indicate that marketing resources commitment is linearly linked to marketing strategy which in turn is linked to export performances. Therefore, it can be understood that the link between enabling environment and marketing strategy is direct and the link between marketing strategy and marketing performances is linear. Hence, it can be understood from this transitivity that there exists a link between firms‘ enabling environment and their marketing performances.
Business Management
D.B.L.

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Wu, Kuangyao, and 吳光耀. "The Study on the Relationship between Marketing Orientation, Organizational Commitment, Culture and School Effectiveness." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/36342231855490348856.

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碩士
大葉大學
管理學院碩士在職專班
100
This study aimed to explore the marketing orientation, organizational commitment, organizational culture and school effectiveness of the current situation and its overall pattern of relationships. The research subjects were the teachers of Taichung municipal elementary school. Through the questionnaire survey, 508 questionnaires were issued. A total of 435 valid questionnaires were obtained from 451 collected questionnaires, 16 invalid questionnaires excluded with the effective response rate of 85.6%. The research methods of Factor analysis, reliability analysis, one-way ANOVA and linear structural model LISREL were used to analyze the data. The verification of the research hypotheses leads to the following conclusions. Through the LISREL analysis of linear structural model found that, the impact on marketing orientation of the teachers toward organizational commitment of teachers is positively significant; the impact on marketing orientation of the teachers toward organizational culture of teachers is positively significant. However, there are no significant positive impacts on marketing orientation of the teachers toward school effectiveness and also the organizational commitment of teachers toward organizational culture of the teachers and school effectiveness. There is a significant positive impact on organizational culture of teachers toward school effectiveness, on behalf of this assumption. The overall pattern of the study can verify the goodness of fit, and based on literature review and empirical research findings, proposed the following recommendations: to enhance the performance of school administration, and strengthen school efficacy; increase communication platform for exchange of ideas flow channel; to create a good and warm school environment; encourage parents to participate in school activities into the student learning environment. Above recommendations can be used as the reference for executive education and future related research .

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黃淑敏. "The Impact of Internal Marketing consciousness and Human Resource Management Effectiveness on Organizational Commitment." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/33067463364457639585.

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碩士
國立彰化師範大學
人力資源管理研究所
94
For years, organizational commitment has been an interesting topic in industrial and academic fields. It not only affects employees’ retention, but also has high relations with employees’ satisfaction, involvement, and job performance. At the time of internal marketing becoming a new management philosophy and human resource management getting valued, we hope it can improve employees’ working attitude by these two factors, especially on organizational commitment. Thus, the main purpose of this research is to explore the impact of internal marketing consciousness and human resource management effectiveness on organizational commitment. Research data is collected from questionnaires toward employees of eight manufacturing companies in central Taiwan. Total 310 questionnaires were sent out, and 266 responses were received, of which 231 could be used. The effective response rate is 74.52%. Employed hierarchical multiple regression as data analysis method, the result showed: 1. Internal marketing consciousness has significant positive impact on human resource management effectiveness, human compensational and developmental effectiveness, human maintaining effectiveness, and human ensuring effectiveness. 2. Internal marketing consciousness has significant positive impact on organizational commitment, normative commitment, and continual commitment. 3. Human maintaining effectiveness has significant positive impact on organizational commitment, normative commitment, and continual commitment. 4. Human maintaining effectiveness mediates the effect of internal marketing consciousness toward organizational commitment. Thus, through human maintaining effectiveness, internal marketing consciousness can promote employees’ organizational commitment, normative commitment, and continual commitment. From all above, we get the following conclusions. Both internal marketing consciousness and human maintaining effectiveness can increase employees’ organizational commitment. To enhance employees’ commitment toward organization, keep the key human asset, further, advance organizational competitive advantage, business managers should do more efforts on internal marketing and promote the human resource management effectiveness

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CHIANG, SU-HUI, and 江素惠. "The effectiveness of internal marketing, organizational commitment on job performance:a case study of N company." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/36033240225989675543.

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Kuo, Hsiao-Ping, and 郭小萍. "A Study on the Relationship of Internal Marketing and Organizational Effectiveness through Human Resource Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/69030704427233065948.

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碩士
國立高雄第一科技大學
資訊管理研究所
101
Due to the valuable, rare, difficult to imitate, and irreplaceable important attributes, human resources can be expected to create sustainable competitive advantages. Therefore it is worthwhile to leverage human resources to enhance organizational effectiveness. This study adopts the process viewpoint to propose an integrated model which comprehensively considers important mediating variables between human resource capabilities and organizational effectiveness. The “service –profit chain” advocates that the satisfied and loyalty of employees impact customer satisfaction and loyalty at first, and then affect the company’s growth and profitability. This study extends this model and explore the mediating effects of internal customer satisfaction and organizational commitments. Major findings of this study are: (1) human resource capabilities affect internal customer satisfaction; (2) internal customer satisfaction affects organizational commitments and service quality; (3) human resource capabilities affect organizational effectiveness; and (4) there exists different influencing patterns among major variables. The conclusions of this study support academics and practitioners on important inspiration and contribution.

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Huang, Hsin Yi, and 黃馨儀. "The Effectiveness of Internal Marketing, Organizational Commitment and Job Satisfaction on Job Performance of Office Ladies in Taiwan Metropolis the Effectiveness." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/63768882389292135461.

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碩士
大葉大學
事業經營研究所碩士在職專班
96
This study aimed to investigate the association between inner marketing, organiza-tional commitment, job satisfaction and work performance for urban female workers. The results might offer ways of keeping the competent female employees in their or-ganizations by inner marketing methods, making the most of female human resources into labor markets and assisting their learning more effectively, in order to achieve the organizational goals. The questionnaires were administered by mail or by face-to-face survey via a con-venience sampling method. A total of 499 effective samples, which accounted for 77% valid respondent rate, were collected after eliminating some invalid observations from 650 respondents. The results indicated that six hypotheses on the association between the above four factors have been mostly proved except that two hypotheses were mildly correlated: a positive relationship between the retention commitments of workers and their fare recompense as well as their mission performance. Key Words: internal marketing, organizational commitment, job satisfaction, job performance, female career

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HUANG, HAO-CHIEH, and 黃皓傑. "The Research of Internal Marketing, Organizational Commitment and Organizational Effectiveness by Members in Banking Operational Regional Center -A Case Study in Taiwan Business Bank." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/73253073575897609964.

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碩士
國立高雄應用科技大學
金融系金融資訊碩士在職專班
105
In order to improve operational efficiency and decrease operating costs, banking industry is focus on centralizing organizational departments for reducing operation loading and enhancing human resource configuration efficiency in business policy and financial product promotion. It is more profession and more efficient and able to increase customer loyalty and financial service satisfaction and growth business income. This study aims to explore the Banking Operational Regional Center and survey the relationship between Internal Marketing, Organizational Commitment, Organizational Effectiveness and its members, and providing research findings and recommendations. This research used paper survey with structured questionnaire to gather data from the Southern Region Members of Taiwan Business Bank with 480 surveys and 437 was eligible. After data collation and statistical analysis, the empirical results as following: The results from Cross Analysis (Chi-square Test): 1.The region members will impact the internal marketing awareness by region, gender, age, education, service year and monthly income. 2.The region members will impact the Organizational Commitment by region, gender, education, service year and monthly income. 3.The region members will impact the Organizational Effectiveness by region, gender, education, service year and monthly income. The results from Independent t-test and One-way anova analysis: 1.The region members will impact the internal marketing awareness by region, gender, age and service year. 2.The region members will impact the Organizational Commitment by region, age, education, service year and monthly income. 3.The region members will impact the Organizational Effectiveness by region and age.

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Morokane, Matjie Pride. "Drivers of employee propensity to endorse their employer’s brands." Diss., 2014. http://hdl.handle.net/2263/43966.

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Employees are important endorsers and gatekeepers to authentic conversations brands want to have with their consumers. This research focuses on predictors of employee endorsement. The purpose of the study was to investigate how internal marketing, internal engagement and perceived external prestige influence employees’ propensity to engage in positive word-of-mouth conversations about their company’s brands to their families, friends and close networks. Although the concept of word-ofmouth has received a lot of attention from researchers and practitioners alike, few studies have focused on the perspective of the initiator of word-of-mouth conversations, especially if the sender is employed by the brand being endorsed. From the literature reviewed an endorsement model was developed testing relationships between the constructs of (independent) internal marketing, internal engagement prestige and (moderating) perceived external prestige with (dependent) employee endorsement. A quantitative study was conducted through an email-based survey for which data from 156 employees from a South African bank was used to test hypotheses. A moderated regression was applied to establish the model fit to the data collected. The results of the model confirm that internal marketing and internal engagement are important predictors of employee endorsement. Although an organisation’s external prestige is theoretically important to employees, data reveals that the variable does not have a significant bearing on the relationships between internal marketing and internal engagement with employee endorsement. These findings are relevant for businesses seeking to leverage their employee potential not only in strengthening their branded services when servicing customers also growing their client base with an engaged customer base emanating from authentic trust relationships.
Dissertation(MBA)--University of Pretoria, 2014.
zkgibs2015
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted

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Low, David R., University of Western Sydney, and College of Business. "Innovation and its interaction with market orientation : a study of Australian manufacturing SMEs." 2006. http://handle.uws.edu.au:8081/1959.7/15430.

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In pursuing sustainable competetive advantage, firms undertake a range of strategic initiatives such as innovation, customer relationship management, entering new markets overseas, and competetive actions within current marketplaces. Studies that examine these initiatives generally investigate the firm's strategy by either: (i) focussing on one strategy only, and examining its impact on firm performance and the role of employees in the implementation of this strategy; or (ii) studying the interaction of two or more strategies. This study explores the interaction between two strategies, innovation and market orientation, and identifies key components of the market orientation construct that interact with the innovation process. This study utilised both quantitative and qualitative techniques. The quantitative data collection used scales which had been previously developed that show high reliability and have gained a level of acceptance in the literature. A survey was sent to companies that matched the target population characteristics. The survey measured five things : (a) the market orientation of the firm, (b) the innovativeness of the firm, (c) the firm performance, (d)aspects of the firm's competetive environment, and (e) changes in the firm's competetive environment. The data analysed was gathered using appropriate statistical techniques. The qualitative research comprised a sermi-structured interview with key informants from a sample of the organisations who participated in the participated in the quantitative data. This study crossed two distict general disciplines, that of marketing and management, and presents four key findings (a) that firm innovation and firm market orientation are strategic reactions to changes in the market environment, (b)that market orientation is a part of the firm's innovation process, (c) information about customers and competitors is used in the innovation process when assessing the need to innovate, and (d) the employee is the link between market orientation and the firm's innovation process.
Doctor of Philosophy (PhD)

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Caixado, Duarte Manuel Farinha. "The gamification features' effect on the training effectiveness in organizational context." Master's thesis, 2019. http://hdl.handle.net/10071/19060.

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The learning approach and trainees’ expectations change throughout time due to generational characteristics, furthering the need to innovate new ways to train employees within organizations. Taking advantage of the technological development and digital orientation of the current workforce, gamification has proven to be an effective approach to learning purposes. This method incorporates game design elements into non-game environments, such as learning scenarios, aiming to improve motivational levels and, therefore, promote training effectiveness. The present research aims to study user experience satisfaction and how could it impact training effectiveness. Furthermore, training motivation is analyzed as a mediator on this relation, as well as work engagement and open-mindedness in moderation roles. A sample of 128 respondents allowed researchers to understand the strong correlation between gamification, measured through the user experience satisfaction, and training effectiveness. Additionally, the research showed that training motivation is crucial in making the first relationship happen. Moreover, work engagement and open-mindedness do not seem to have significant influence as moderators in the relationship described. To build up gamified application for training, many variables should be taken into consideration when choosing the right gamification elements to include. These variables include concepts such as participants’ needs in regards to course content and training purpose. Additionally, these processes require organizations to be aware of the Human Resources policies and practices that should be adjusted to improve training and development methodologies.
A abordagem de aprendizagem e as expectativas dos formandos têm vindo a alterar-se ao longo do tempo, devido às características geracionais, trazendo a necessidade de encontrar novas abordagens para formar os colaboradores nas organizações. Beneficiando do desenvolvimento tecnológico e da orientação para o digital, a gamificação tem vindo a dar provas de ser uma abordagem eficaz para fins de aprendizagem. Esta metodologia incorpora elementos de "design" de jogo em ambientes de não jogo, como contextos de aprendizagem, com o objetivo de melhorar os níveis de motivação e, consequentemente, promover formações eficazes. Este estudo pretende analisar a "user experience satisfaction" e qual o seu impacto na training "effectiveness". Posteriormente, a training motivation é analisada enquanto mediadora desta relação, sendo o "work engagement" e a "open-mindedness" estudados como moderadores. Uma amostra de 128 inquiridos permitiu perceber a forte correlação entre a gamificação, medida através da "user experience satisfaction", e a "training effectiveness". Para além disso, o estudo mostra que a "training motivation" é crucial para permitir a primeira relação. Adicionalmente, o "work engagement" e a "open-mindedness" parecem não ter uma influência significativa enquanto moderadoras da relação descrita anteriormente. De forma a implementar aplicações gamificadas, diversos fatores devem ser considerados ao selecionar os elementos de jogo certos a incluir, como as necessidades dos participantes no que diz respeito ao conteúdo e ao propósito da formação. Posteriormente, estes processos requerem a consciência das organizações acerca das políticas e práticas de Recursos Humanos que devem ser adaptadas para melhorar as metodologias de formação e desenvolvimento.

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Wang, Ching-Mu, and 王錦木. "The Relationships among Internal Marketing, Teachers’ Organizational Citizenship Behavior and School Effectiveness - An Example of Taichung-County Elementary Schools." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/69382398232212236122.

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碩士
靜宜大學
管理碩士在職專班
98
The Relationships among Internal Marketing, Teachers’ Organizational Citizenship Behavior and School Effectiveness - An example of Taichung-County Elementary Schools Abstract The purpose of the research is to explore the recent situation and relationship among Internal Marketing, Teachers’ Organizational Citizenship Behavior and School Effectiveness of elementary school. Questionnaire is adopted as the research method in this research. 336 people from 16 public elementary schools in Taichung County are served as samples. 322 copies of the 336 questionnaires issued are returned and among them, 290 copies are valid. The valid questionnaires are 86.3% of all the questionnaires. The collected data is analyzed for the hypothesis test through factor analysis, reliability analysis, descriptive statistics, the t-test, one-way ANOVA, Pearson’s product-moment correlation, and hierarchical regression. The major findings of this research are as follows: 1. Recently the achievement of Internal Marketing, Teachers’ Organizational Citizenship Behavior and School Effectiveness among the elementary school teachers is above average. 2. There are significant differences in the elementary school teachers’ perception of Internal Marketing in term of the designated duty. 3. There are significant differences in the elementary school teachers’ perception of Teachers’ Organizational Citizenship Behavior in term of the age and designated duty. 4. There are significant differences in the elementary school teachers’ perception of School Effectiveness in term of the designated duty. 5. The Internal Marketing has a direct positive effect on Teachers’ Organizational Citizenship Behavior. 6. The Internal Marketing has a direct positive effect on School Effectiveness. 7. The Teachers’ Organizational Citizenship Behavior has a direct positive effect on School Effectiveness. Based on the results of the research, some suggestions for educational administration agencies, elementary school principals and future study are proposed. Keywords: Internal Marketing, Teachers’ Organizational Citizenship Behavior, School Effectiveness.

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LIU, WEI-LUN, and 劉威踚. "A Study of the Influence of Junior High School Teacher’s Perception of Principal’s Relationship Marketing on School Effectiveness – Teacher’s Gratitude, Organizational Trust and Organizational Commitment as the Mediators." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/81280184324128592840.

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博士
國立臺南大學
教育學系教育經營與管理碩博士班
105
ABSTRACT The principal is a major decision maker of school, and the teacher is an important performer of school. Both of them are responsible for the success or failure of school effectiveness. This study explored the principal applied in the relationship marketing whether it could help improving the school performance or not. It aimed to explore the influence of principal’s relationship marketing on the organizational trust through a mediating role of teacher’s gratitude and probe if organizational commitment would affect student’s learning achievement through schoolteacher’s teaching quality. The study had a further verification of distal mediating relationship among principal’s relationship marketing, teacher’s gratitude, organizational trust, organizational commitment, schoolteacher’s teaching quality, and student’s learning achievement. The study took teachers of public and private junior high schools in Kaohsiung city as the research object, and questionnaires were conducted with stratified purposive sampling. A total of 311 valid questionnaires were collected. After the reliability and validity analysis, to understand the relationship between the variables, the structural equation model (SEM) had been used for structural model detection. In addition, to prove the mediating and distal mediating effect, the bootstrap method was applied for verification. Based on the empirical results, the conclusions of the research are shown as following. 1.Principal’s relationship marketing has a positive impact on teacher’s gratitude. 2.Teacher’s gratitude has a positive impact on organizational trust. 3.Principal’s relationship marketing has a positive impact on organizational trust. 4.Organizational trust has a positive impact on organizational commitment. 5.Organizational commitment to teachers has a positive impact on teaching quality. 6.The quality of teacher’s teaching to students has a positive impact on learning achievement. 7.Organizational commitment to students has a positive impact on learning achievement. 8.Principal’s relationship marketing to teachers can’t have an effect on teaching quality. 9.Teacher’s gratitude in the relationship of principal’s relationship marketing and organizational trust has a mediating effect. 10.The quality of teacher’s teaching in the relationship of organizational commitment and student’s learning achievement has a mediating effect. 11.Teacher’s gratitude and organization trust in the relationship of principal’s relationship marketing and organizational commitment have a distal mediating effect. 12.Organizational commitment and the quality of teacher’s teaching in the relationship of organizational trust and student’s learning achievement have a distal mediating effect. Finally, from the above conclusions, the study has proposed recommendations for the follow-up researchers to explore for the future research.

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Liao, Wei-en, and 廖偉恩. "A Study on Leadership Styles, Organizational Culture and Organizational Effectiveness of the Agricultural Production Organizations in Taiwan by Competing Values Framework-A Case of the Agricultural Production-Marketing Groups." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/34294068066998576229.

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碩士
東海大學
食品科學系
98
The economic development model of industry and commerce evolved the major economy in Taiwan, due to the global free economic developed; people who followed the highly efficiency and efficacy on business under the pressure of international competition was certainly. Therefore, the market competition and challenges for the producer of small-scale agriculture became serious gradually. Accordingly, the producer of agriculture needed to learn the different guidance and assist in the management through the agricultural organizations, not only to raise the competition among self and organization, but also can get the rational reward. The management of agricultural production in Taiwan which had the high ratio quantity and approached the producer in all of the agricultural organizations; nevertheless, the “Leadership Style”, “Organizational Culture” and “Organizational Effectiveness” of them also progressed than the past, in order to get the opportunities of sustainable management. The benefit and the conflict between organizations and self must be adjusted when the transformation happened. The management of agricultural production in different industries trained hard to achieve the distinguishable organization and proved the existence value of organizations; the efficiency for the operation of organizations also affected by the expand of organizational activities on the inside and outside. For that reason, the topic was interesting to discuss how to coordinate enduring, achieved the common consensus, and strengthened the advantage of organizational competitions among the management of agricultural production. This research attached great importance to the relationship among “Leadership Style”, “Organizational Culture” and “Organizational Effectiveness” of the management of agricultural production through the “Competing Values Framework”. In the cause of known the suitability for them and analysed the effect of “Leadership Style” and “Organizational Culture” upon “Organizational Effectiveness”. The methods of the research utilized the way of survey questionnaire, the number of questionnaires was 386 totally, after eliminated from the invalid questionnaires got the valid amount was 242 in the end, the response rate was 62.69%, and analysis for the valid questionnaires utilized the ways of statistics as “Descriptive Statistics”, “Reliability Analysis”, “Analysis of variance”, “Difference Comparison Analysis”, “Pearson Product-Moment Correlation”, and “Multiple Regression”. The effect on the data revealed that the relationship among “Leadership Style”, “Organizational Culture” and “Organizational Effectiveness” had positive connections; therefore, this research proved the “Competing Values Framework” built on the management of agricultural production was effectively. The leadership style in the management of agricultural production trended to the “Rational Goal Model”; the entire management productions trended to the “Common Consensus Culture ”, and emphasized the expression of “Human Relations Model”. In addition, each the management production all existed in different kind of “Leadership Style ” and “Organizational Culture”, only the different expression intensity caused the varied of level; this research could forecast that “Leadership Style” and “Organizational Culture” effected upon the entire organizations through the discussion on “Competing Values Framework”, also could adjust and consider the weakness variance of effect level. This research can contribute the further thinking and suggestions towards the agricultural relationship organizations, and assist them in guiding the management of organization production.

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Lee, Chi-Chang, and 李啟昌. "A study of the relationships among internal marketing,organizational commitment and school effectiveness in junior high school-an example of Changhua County." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/66222939349386531435.

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碩士
中華大學
工業管理學系碩士班
99
The research focuses on discussing the relationship between Internal Marketing Orientation, Organizational Commitment and School Effectiveness in junior high school. The study was conducted to understand the latest situation between Internal Marketing Orientation, Organizational Commitment and School Effectiveness in junior high school. And also further investigate the differences between teachers and school environments as variables toward the tree aspects. Last, correlation between Internal Marketing Orientation, Organizational Commitment and School Effectiveness. Questionnaire is adopted as the research method in this research. The population was chosen from public junior high school teachers in Changhua County. 14 junior high schools were chosen and 570 subjects were given questionnaires. A total of 532 questionnaires were returned. 527 valid samples of data were analyzed. Out of these, 92.5% were valid. The questionnaire data analysis method included a descriptive covariance analysis, T-test, One way ANOVA , K.Pearson product-moment correlation were applied. The results were concluded as follows: 1. Recently the achievement of Internal Marketing Orientation among the junior high school teachers is above average. 2. Recently the achievement of Organizational Commitment among the junior high school teachers is above average. 3. Recently the achievement of School Effectiveness among the junior high school teachers is above average. 4. There are significant differences in the junior high school teachers’ perception of Internal Marketing Orientation in term of the age, seniority, designated duty and school scale. 5. There are significant differences in the junior high school teachers’ perception of Organizational Commitment in term of the sex, age, seniority , designated duty and school scale. 6. There are significant differences in the junior high school teachers’ perception of School Effectiveness in term of the sex, age, seniority, designated duty and school scale. 7. There was a positive correlation of the perception of junior high school Internal Marketing Orientation, Organizational Commitment and School Effectiveness. 8. The relationship between the perception of Internal Marketing Orientation, Organizational Commitment and School Effectiveness can be positively predicted. Finally, suggestions were provided according to this research for educational administration authorities and junior high school principals and educators. Further research recommends for the future were stated as well.

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Kuo, Chen-sheng, and 郭振生. "A Study of the Relationship Among Internal Marketing Orientation, Organizational Commitment, Job Statisfaction and School Effectiveness-Elementary Schools in Tainan for Example." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/59116112074492135269.

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碩士
南華大學
管理研究所
91
The purpose of the research is to explore the recent situation and relationship among Internal Marketing Orientation, Organizational Commitment, Job Satisfaction and School Effectiveness. Questionnaire is adopted as the research method in this research. 673 people from 66 public elementary schools in Tainan County and Tainan City are served as samples. From those collected 673 questionnaires, 632 samples are valid with applicable rate of 74.7%. The data is analyzed by factor analysis, reliability analysis, one-way ANOVA, Scheffe method and LISREL. 　　　The major findings of this research are as follows: 　 1. Factors influencing Internal Marketing Orientation are management support, motivation and growth, communicating, training. 2. Recently the achievement of Internal Marketing Orientation, Organizational Commitment, Job Satisfaction and School Effectiveness among the elementary school teachers is above average. 3. There are significant differences in the elementary school teachers’ perception of Internal Marketing Orientation in term of the sex, age, seniority, seniority, designated duty, school size and school area. 4. There are significant differences in the elementary school teachers’ perception of Organizational Commitment in term of the sex, age, seniority and designated duty. 5. There are significant differences in the elementary school teachers’ perception of Job Satisfaction in term of the sex, age, seniority, designated duty, school size, school establishment and school area. 6. There are significant differences in the elementary school teachers’ perception of School Effectiveness in term of the sex, age, seniority, designated duty, school size and school area. 7. The result of the analysis on the whole modes of Internal Marketing Orientation, Job Satisfaction, Organizational Commitment and School Effectiveness is as the following: 　 (1)The Internal Marketing Orientation directly influences on Organizational Commitment. (2)The Internal Marketing Orientation directly influences on Job Satisfaction. (3)The Internal Marketing Orientation indirectly influences on School Effectiveness. (4)The Organizational Commitment directly influences on Job Satisfaction. (5)The Organizational Commitment indirectly influences on School Effectiveness. (6)The Job Satisfaction directly influences on School Effectiveness. 　　　Based on the results of the research, some suggestions for educational administration agencies and future study were proposed.

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34

Temesgen, Getachew Wagaw. "A proposed trust management model for organisations: the case of the Ethiopian banking sector." Thesis, 2021. http://hdl.handle.net/10500/27475.

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Ethiopia, a developing country on the African continent, has experienced double digit growth during the last decade. To sustain this growth, the country needs a sound and healthy banking sector. Consensus exists that trust is a valuable resource that can make a difference. It influences the quality of relationships between an organisation and its employees and management. It enables organisations such as banks, to retain their most valuable employees and customers, and improve organisational functioning. Most leaders agree that high levels of trust are critical to the success of their organisations. In this study, the existing theoretical principles and models relating to trust, were analysed in depth, and followed up by an empirical study to determine to what extent trust management practices were being applied. A quantitative survey was conducted on a probability sample of 405 participants from the eight largest banks in Ethiopia. From the measured items, 54 usable factors were identified by using exploratory factor analysis. The calculated Cronbach alpha values indicated a satisfactory internal consistency. While the Pearson product-moment correlation applied to the factors, indicated a dominance of statistically significant positive correlations. Various informative results emerged from the empirical survey, amongst which were, the relative weak application of trust management practices such as trust drivers and trust builders. Some barriers were also identified such as the trustworthiness of coworkers/ team members, the immediate supervisor and top management. Thus, it was evident that proper trust management practices had not been fully established within the banking sector in Ethiopia. There was thus a need for some guidelines in this regard. An integrated trust management model was therefore developed, and tested, through Structural Equation Modelling, and validated to satisfy this need.
Human Resource Management
D. Admin. (Human Resource Management)

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35

黃書婷. "A Study of the relationship among the marketing strategy, organizational culture, and organizational effectiveness of these junior high schools in the educational priority areas- Kaohsiung City, Kaohsiung County, and Pingtung County." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/01514481989118547052.

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碩士
國立高雄師範大學
教育學系
96
A Study of the relationship among the marketing strategy, organizational culture, and organizational effectiveness of these junior high schools in the educational priority areas- Kaohsiung City, Kaohsiung County, and Pingtung County Abstract This research investigated educators at junior high schools in the educational priority areas in Kaohsiung City, Kaohsiung County, and Pingtung County in order to address the relationship among the marketing strategy, organizational culture, and organizational effectiveness of these junior high schools.This research is based on literature review constructed theories and research framework as the tool for research design. This research project investigated 607 educators at the junior high schools in the educational priority areas in Kaohsiung City, Kaohsiung County, and Pingtung County, and collected 424 valid questionnaires with a response rate of 76%. Investigation tools include “Questionnaire on School Marketing Strategy,” “Questionnaire on Organizational Culture,” and “Questionnaire on Organizational Effectiveness.” The valid samples were analyzed via descriptive statistics, t-test, one-way Anova, Pearson Product-Moment Correlation, canonical correlation, and stepwise multivariate regression. This research concluded the following: 1. Educators at the junior high schools in the educational priority areas perceived school marketing strategy as middle to high level, and “personnel strategy” was perceived as the best; 2. Educators at the junior high schools in the educational priority areas perceived organizational culture as middle to high level, and “professional growth” was perceived as the best; 3. Educators at the junior high schools in the educational priority areas perceived organizational effectiveness as middle to high level, and “teaching quality” was perceived as the best; 4. Educators who are senior males, have a longer seniority, hold the post of principal, serve at small-scale schools, or work for schools that have been long designated to be included in an educational priority area tend to have more positive perceptions toward school marketing strategy; 5. Educators who are senior males, have a longer seniority, hold the post of principal or director, or work for schools that have been long designated to be included in an educational priority area tend to have more positive perceptions toward organizational culture; 6. Educators who are senior males, have a longer seniority, hold the post of principal or director, serve at small-scale schools, or work for schools that have been long designated to be included in an educational priority area tend to have more positive perceptions toward organizational effectiveness; 7. Schools in educational priority areas effectively implementing marketing strategies helps shape their organizational culture; 8. Schools in educational priority areas that are able to build an organizational culture will improve organizational effectiveness; 9. Schools in educational priority areas adopting a good marketing strategy will achieve optimal organizational effectiveness; 10. An active and positive organizational culture helps to create optimal organizational effectiveness; 11. School marketing strategy and organizational culture are significant predictors for organizational effectiveness of schools in educational priority areas, and “organizational consensus” predicts best. Based on the above research results, this research proposes the following: A.Suggestions for the educational administrative agencies: 1. Help schools in educational priority areas effectively carry out the “channel strategy” in marketing and develop unique offerings and features; 2. Increase budgets of schools in educational priority areas to compensate for their disadvantages and enhance the learning performance of students; 3. Improve training and education for the principals; 4. Promote educational priority area projects by giving assistance to educators. B.Suggestions for schools in educational priority areas: 1. Fully understand the meaning and contents of educational priority area projects; 2. Enhance the application of channel strategies to improve marketing effectiveness and organizational effectiveness; 3. Provide opportunities for senior educators to deliver their experiences in order to improve organizational effectiveness; 4. Create a working environment that enables female educators to improve their understanding of school operations; 5. Build a mechanism to enable educators to participate in administrative affairs, thus improving their participation in and understanding of school affairs as well as organizational effectiveness; 6. Create a “rationality-led” culture to improve organizational effectiveness and enhance teaching quality and the learning performance of students; 7. Utilize school marketing strategies to shape a quality campus culture; 8. Create a positive organizational culture to allow schools operate at maximal effectiveness; 9. Make best use of school marketing strategies to improve organizational effectiveness; 10. Skillfully use marketing strategies to create a consensus based organizational culture and optimize organizational effectiveness. Key word: Educational priority area, school marketing strategy, organizational culture, organizational effectiveness

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Tesfay, Assefa Worede. "A comprehensive measure of business performance : a study of the commercial banking industry in Ethiopia." Thesis, 2016. http://hdl.handle.net/10500/22160.

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The purpose of the study was to identify a comprehensive measure of performance by assessing the relationship between employee satisfaction and customer satisfaction on the profitability of the commercial banking industry in Ethiopia. The study adopted unidimensional path models, multivariate approach and factor analysis in predicting the dependent variable, determining the independent variables and the sample size and justifying the objectives of the sturdy. Primary data were obtained through structured questionnaires from valid sample responses of 180 employees and customers selected on convenient sampling method. Profitability (ROA & ROE) was measured based on the average data from the financial statements of 2007/8-2001/12 of the banks. Variant of empirical studies and theoretical frameworks, drawn from motivational, psychological and behavioural theories, were used to formulate the hypothesis and establish the relationship between internal service quality, employee satisfaction, customer service quality, customer satisfaction, customer loyalty and profitability. Results of the study indicated internal marketing influenced employee job satisfaction which in turn partially influenced customer service quality and customer satisfaction; customer service quality influenced customer satisfaction which then influenced customer loyalty. But, no relationship was observed between customer loyalty and profitability. However, due to the timing gap of the data on profitability and the data on customer satisfaction and customer loyalty, the relationship is apparently realizable in the long run. Therefore, due emphasis is required by the management of the banks to exert the necessary strategic effort on employee satisfaction, customer service quality, and customer satisfaction because of their implicit effects on profitability. Finally, the relevance of the research to the literature on performance measurement is demonstrated by contextualizing comprehensive models in the context of commercial banking industry in Ethiopia.
Business Management
D.B.L.

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37

Belay, Abeyi Abebe. "Operational performance measurement of world major airlines with a particular emphasis of Ethiopian airlines : an integrated comparative approach." Thesis, 2017. http://hdl.handle.net/10500/24946.

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Organizations specifically the airlines industry are increasingly facing the challenges of operational efficiency measurement. During the last years enormous attention has been given to the assessment and improvement of the performance of productive systems. However, literatures show that there are limitations of the existing models to measure efficiency uniformly and exhaustively across the airlines. The problems are due to lack of the technical efficiency measuring model which unifies and integrates different measuring models into a single model.Therefore, this thesis investigates assessment of the operational performance of world major airlines by employing integrated comparative models to address the above problems. In this study, technical efficiency is addressed among many performance issues by using three types of modes of performance measurement: a non parametric one, represented by Data Envelopment Analysis (DEA) and; a parametric one, represented by Stochastic Frontier Analysis (SFA) and the Balance Scorecard (BSC) which is a strategic management tools. Unlike most of the previous studies, this study integrates the BSC concepts into DEA and SFA model. To evaluate technical efficiency of major international airlines, the study use panel of unbalanced data for the year 2007-2014 to make integrated comparative analysis. The research project incorporates seven leading variables and four lagging variables taken from BSC concept to implement into the DEA and SFA. All the three models of performance measurements have their own strength and limitation if they are used alone. But if the three models are integrated and combined together, they would yield better comparative and quality of efficiency assessment. Therefore, the study primarily developed a model beginning from the theoretical framework assumption into building of a unified comparative model of integrated comparative operational efficiency assessment of airlines. The research design and methodology uses secondary data collection i.e. annual reports and business reports of airlines which are collected from the airlines own website. The huge amount of financial and operational data cannot be collected by using primary data collection method as it would make it practically impossible and expensive. So by employing secondary data collection method saves time, money and a panel data can be accessed and generated easily. Hence, from 100 world major airlines population which are ranked by revenue, simple random sampling is used to select 80 samples airlines for this study. First, the BSC identifies the input and output variables. Next, the DEA model ranks the efficiency measurement, identifies the slack variables and benchmarks the airlines. Third, the SFA model identifies technical efficiency, the random error and technical inefficiency. Finally, the technical efficiency estimates obtained from the two techniques are analyzed comparatively. The research makes further analysis of particular case of the Ethiopian Airlines in relation to the most efficient and inefficient airlines and in comparison of the regional analysis. After extensive tests have been conducted, ‘Balanced Frontier Envelopment’ model is developed. According to this model, it is a paramount to measure efficiency with combining the strength of three models together and gives better results than the previous one or two combined models. The developed and integrated strategic model enhances measuring of the operating technical efficiency of airlines. This model benefit the airlines industry in many ways such as minimizing the cost and maximizing profit through managing technical efficiency which lead into the success of the airlines. From the model perspective, therefore, result of DEA model is much higher than the result of SFA model. DEA model is easier to manipulate than the SFA model because the former does not need the functional form while the later requires a functional form. Furthermore, according to the efficiency finding of the study, first, the European regional airlines are relatively more efficient than the rest of regions in the world. Second, the North America regional airlines are the second more efficient regional airlines in the world. Third, the Ethiopian airlines are the most efficient in Africa when we compare among Egyptair, Kenyan Airways and South African Airways. Fourth, high revenue does not necessarily leads to the technical efficiency of the firm.
Business Management
D.B.L. (Business Leadership)

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Couto, João Ferreira. "How does strategic and tactical alignment, effort coordination, internal communication and process standardization affect PT’s efficiency and effectiveness on e-mail and SMS marketing strategies?" Master's thesis, 2016. http://hdl.handle.net/10362/18242.

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The following project at Portugal Telecom (PT) is motivated by the needs employees stated, namely strategic alignment, coordination, communication and process standardization. After analyzing the data collected, the results stated this unit is aligned with the overall strategy, but lacks tactical unity. There is lack of coordination damaged by the poor communication, and 25% of the e-mails and SMSs collected have content going against the standardization rules. It is suggested the development of inter-department shared goals, monitoring of every e-mail and SMS through a unit-wide software, joint planning in activity scheduling and enforcing standardized guidelines through courses and regular monitoring.

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39

Manzoni, Alex. "A new approach to performance measurement using data envelopment analysis implications for organisation behaviour, corporate governance and supply chain management /." 2007. http://eprints.vu.edu.au/1530/1/Manzoni.pdf.

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Traditionally, the operational performance of enterprises has been measured in terms of financial accountability and profit since they provide a monetary yardstick of performance evaluation and comparisons. However, in the global knowledge economy, performance should be analysed beyond financial ratios criteria and systems, and should be measured in terms of corporate governance (CG), organisation behaviour (OB) and supply chain management (SCM) because these factors determine the performance of enterprises in the broader socio-economic perspective generally, and corporate social responsibility (CSR) specifically. An integrated approach to performance measurement requires an assessment of the contributions of stakeholders and the major tenets of modern organisation theory, namely OB, CG, SCM and corporate social responsibility because these are determinants of performance and missing in previous work. This dissertation develops a contemporary organisation behaviour performance measurement (OBPM) framework for enterprises in the emerging global knowledge economy. It integrates the dimensions of OB, CG and SCM by the development of an open socio-technical systems (OSTS) framework within a new model called ‘data envelopment analysis of corporate social responsibility’ (DEACSR). This framework addresses the importance of stakeholders at various stages of the supply chain, the style of management and design of organisation, as well as the need to be able to measure qualitative contributors, such as CSR, to organisation performance. In all instances of performance management however, present levels of performance must be measured before they can be improved. Therefore, this proposed framework embeds extended appropriate dimensions of measures of corporate operations and performance in the contemporary world. To implement the OBPM framework, the data envelopment analysis (DEA) linear programming technique of operations research is used to generate a ranking of CSR-related efficient performing business units. DEA is widely regarded as an effective modelling technique for the measurement of efficiencies in similar decision-making units (DMUs). The software, DEA Solver Pro 4.1, was applied to the ‘corporate social responsibility management capacity’ (CSRMC) dimensions of the OBPM framework in an Australian bank with national and international operations, thus providing a new application. DEA was applied to 231 DMUs of the bank to identify which were the most efficient CSR performers even though the bank itself, has achieved premier gold star ratings on national CSR indices for the last four years. The DEA results have listed 11 fully efficient (100%) units and rank ordered the remainder. The efficient units have strong characteristics of humanistic participative management, organisational support and empowerment, a commitment to business ethics and stakeholder acknowledgement and support. In addition, inter-item correlations of these characteristics for the efficient DMUs show that the results are not only plausible, but comprehensive and intuitively correct. Therefore the results support an OBPM framework on the basis that: 1) DEA is an effective instrument in the operations research methodology used to elicit efficiently performing business units; since 2) CSR is validated as a significant dimension of corporate governance; due to 3) the organisational behaviour inherent in an humanistic OSTS-designed enterprise which enhances corporate citizenship. The implications of an OBPM framework and the DEA results obtained by applying this framework are as follows: 1) The OBPM framework is consistent with the need to redesign the corporation of the future, as the OSTS-designed organisation can display synergies in the technical and social subsystems xvi through the enhanced performance of collaborative relationships within the organisation and the whole supply network. 2) Humanistic styles of management, with the characteristics of business ethics and stakeholder empowerment, contributes to organisation performance. 3) CSR is a platform for stakeholder engagement and an essential element of organisation performance. The limitation to this study is that the non-parametric nature of DEA means it is not applicable to the measurement of performance in every instance. This thesis has made an original contribution to the literature in the area of performance measurement theory; by developing a new approach to performance measurement which goes beyond traditional financial measures, by implying new developments in OB and management theory, CG, and SCM, and by implementing this new performance measurement approach with DEA. The quest for enterprises to be competitive in the contemporary global economy will inevitably lead them to a reconfiguration of the OSTS design presented in this thesis.

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Dissertations / Theses on the topic 'Organizational effectiveness – Ethiopia – Marketing'

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