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Fisher, Jeffrey G. Wang Clare H. Czarney Jonathan R. "Organizational assessment of Shelter Outreach Plus /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FFisher%5FMBA.pdf.
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Thesis (M.B.A.)--Naval Postgraduate School, December 2003."MBA professional report"--Cover. Thesis advisor(s): Cary Simon, Mary Malina. Includes bibliographical references (p. 39). Also available online.
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Aldin, Christoffer, and Peter Lundqvist. "How Does Image Accompany Structure in Organizations? Exploring Professionalism and Managerialism in the Organizational Images of Swedish Hospitals." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202314.
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With the emergence of New Public Management in the 1980s, Western public sectors saw a gradual shift in logics of work control from professionalism to managerialism. For public sector organizations to attain legitimacy in this new climate, their organizational structures have been aligned according to extant societal expectations of managerialist efficiency. In addition to structure, organizations are also asked to have an organizational image that appeals to the same societal expectations if legitimacy is to be achieved. The pursuit of legitimacy is an aspect that connects image and structure but this has been neglected in previous research. Against this, the purpose of the present thesis is to explore whether and how changes in organizational image covariate positively with shifts in organizational structure. In order to investigate this, an organizational discourse analysis has been conducted on a sample of Swedish hospitals’ webpages in 2005 and 2013 as a way to learn more about the distribution of professionalism and managerialism in these entities’ images. The results indicate that the two logics of work control have increased between the studied years but managerialism displays a slightly bigger growth. Nevertheless, a blend of professionalism and managerialism is what is most apparent in the organizational images of the sampled hospitals in both 2005 and 2013. While previous literature has argued that organizational structures have shifted decisively towards managerialism, this thesis indicates that the change has been more nuanced when it comes to organizational images.
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Hanger, Leanne. "Organizational analysis of the Fleet and Industrial Supply Center, Norfolk Detachment Philadelphia." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Jun%5FHanger.pdf.
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Tsolmon, Urelmaa. "The Organizational Analysis of Non-Governmental Development Organizations (NGDOs)." Diss., CLICK HERE for online access, 2004. http://contentdm.lib.byu.edu/ETD/image/etd521.pdf.
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Paulsen, Neil. "Group identification, communication and employee outcomes during organizational change /." St. Lucia, Qld, 2002. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16732.pdf.
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Black, Susan. "The influence of identity and image on organizational legislative management processes." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape2/PQDD_0014/NQ56217.pdf.
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Clark, Frankie J. "Scenario design : adaptive architecture for command and control experiment eight." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FClark%5FFrankie.pdf.
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Tluchowska, Malgorzata. "Management of group processes during organisational change /." [St. Lucia, Qld.], 2002. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17057.pdf.
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Moore, Dale L. "A social network analysis of the National Materials Competency at Naval Air Systems Command." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02sep%5FMoore.pdf.
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Thesis (M.S. in Product Development)--Naval Postgraduate School, September 2002.Thesis advisor(s): Gail Fann Thomas, Mark E. Nissen. Includes bibliographical references (p. 175-180). Also available online.
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Granatosky, Mark S. "A study of lessons handling in lessons learned systems and application to lessons learned system design /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02sep%5FGranatosky.pdf.
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Thesis (M.S. in Product Development)--Naval Postgraduate School, September 2002.Thesis advisor(s): Keith Snider, Bob Schultz. Includes bibliographical references (p. 127-130). Also available online.
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Glisenti, Kevin. "The effect of reward systems on motivating knowledge sharing between people within and across work units /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17970.pdf.
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Knight-Turvey, Neal E. "Linking high commitment practices with organisationally relevant outcomes : investigations at the individual group and organisational levels of analysis /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18650.pdf.
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Shelton, Nick. "The role of leadership style and goal orientation in the prediction of organisational citizenship behaviours : implications for job performance /." [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19737.pdf.
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Lee, Ka Man Betty. "Audiences' evaluation process in organizational crisis : a study of consumers in Hong Kong." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/301.
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Sandri, Catia Simone Pinto. "Estratégias de comunicação organizacional e gestão de crise de imagem em instituição pública de ensino." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/153377.
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A Comunicação Organizacional é um instrumento precioso e imprescindível tanto como ferramenta auxiliar no planejamento estratégico integrado quanto na prevenção ou resolução de uma crise de imagem, sendo esta definida como uma entidade externa e uma construção mental que inclui ideias, sentimentos, atitudes, conceitos mentais e expectativas, e que pode afetar diretamente a relação da organização com o seu público (STERN; ZINKHAN; JAJU, 2001). As estratégias de Comunicação Organizacional interferem diretamente ainda na recuperação da credibilidade e na reconstrução da imagem corporativa após um incidente de crise. Este estudo apresenta estratégias de Comunicação Organizacional e de Gestão de Crise de Imagem adotadas pela Assessoria de Comunicação do Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul – Campus Caxias do Sul. Dois anos depois de ter sido instituído, em 2010, o IFRS Campus Caxias do Sul enfrentou uma crise ocasionada pelo atraso na conclusão da obra da sede definitiva, fato que ocasionou protestos dos alunos, pais e servidores da instituição e que foi amplamente divulgado pela imprensa O início do trabalho de Comunicação Organizacional se deu em 2013, a partir de um planejamento de comunicação estratégica. Inicialmente, foi realizada uma pesquisa qualitativa exploratória com os stakeholders (alunos, servidores, pais ou responsáveis e profissionais da imprensa), a fim de ampliar os conhecimentos sobre o contexto da crise. Após o diagnóstico da situação, foi realizado um Planejamento de Comunicação Organizacional e um Plano de Gestão de Crise de Imagem, com base no modelo de Timothy Coombs, elaborados para que a instituição pudesse recuperar a imagem abalada e a credibilidade do seu público de interesse. A implantação das estratégias de comunicação e do Plano de Gestão de Crise de Imagem foi planejada e executada em conjunto pela assessoria de comunicação e os gestores responsáveis pela instituição e resultaram em maior proximidade com o público e maior transparência nas relações, despertando o sentimento de pertencimento dos stakeholders em relação à instituição.Organizational Communication is a precious and indispensable instrument as an auxiliary tool in integrated strategic planning and in the prevention or resolution of an image crisis, defined as an external entity and a mental construct that includes ideas, feelings, attitudes, mental concepts and Expectations, and that can directly affect the organization's relationship with its public (STERN; ZINKHAN; JAJU, 2001). The Organizational Communication strategies directly interfere in the recovery of credibility and in the reconstruction of the corporate image after an incident of crisis. This study presents strategies of Organizational Communication and Image Crisis Management adopted by the Communication Department of the Federal Institute of Education, Science and Technology of Rio Grande do Sul - Caxias do Sul Campus. Two years after it was instituted in 2010, The IFRS Campus Caxias do Sul faced an image crisis caused by the delay in the completion of the definitive headquarters work, a fact that provoked protests from students, parents and employees of the institution and was widely publicized in the press. The beginning of the work of Organizational Communication occurred in 2013, from a strategic communication planning. Initially, a qualitative exploratory research was carried out with the stakeholders (students, servants, parents or leaders and the press) in order to increase knowledge about the context of the crisis After the situation was diagnosed, an Organizational Communication Plan and an Image Crisis Management Plan, based on the Timothy Coombs model, were prepared so that the institution could recover the shaken image and the credibility of its target audience. The implementation of the communication strategies and the Image Crisis Management Plan was planned and carried out jointly by the communication advisor and the managers responsible for the institution, and resulted in greater proximity to the public and greater transparency in the relations, arousing the feeling of the stakeholders in relation to the institution.
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Drumheller, Kristina D. "Vehicles for entertainment or for legitimacy crisis? : revisting legitimacy and image restoration efforts after film depictions of organizational crisis /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3144413.
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Garden, Mary-Ann. "Review of the literature on perceived organisational support and knowledge sharing /." St. Lucia, Qld, 2002. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17171.pdf.
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Krause, Alan, and Alan Krause. "Great Expectations and Dodgy Explanations." Thesis, University of Oregon, 2012. http://hdl.handle.net/1794/12338.
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How do organizations assess and explain their performance? Prior studies have attempted to demonstrate that, like individuals, organizations take credit for good performance and blame poor performance on influences in their environment. However, these studies have found only a weak relationship between performance and attribution at the level of the firm. This dissertation seeks to elucidate this relationship by conceptualizing firms as social agents and by combining aspiration and attribution theory for the first time at the level of the firm. Analysis of performance explanations by large, public manufacturing firms in 2004 and 2005 revealed that firms' performance explanations correlated with their cognitive experiences of success and failure. These findings further understanding of organizational cognition, attribution, and image management.
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Bustamante-Gutiérrez, Vania. "Buenas prácticas y lecciones aprendidas de la gestión comunicacional de crisis empresariales." Bachelor's thesis, Universidad de Lima, 2016. http://repositorio.ulima.edu.pe/handle/ulima/3114.
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El presente artículo analiza las prácticas de gestión comunicacional de crisis en tres grandes empresas de servicios: Telefónica del Perú, clínica San Pablo y el restaurante de comida rápida Kentucky Fried Chicken. Con sede en Lima, todas experimentaron diferentes situaciones de crisis. Hemos analizado la difusión pública que concitó estos hechos que recoge tanto la descripción de los hechos de crisis como la forma en que las empresas respondieron a las crisis. Asimismo, hemos observado las lecciones aprendidas que nos dejó el manejo de las crisis desde el punto de vista de la comunicación. La recolección de información sobre los hechos se hizo durante los meses de agosto, setiembre, octubre y noviembre del año 2014. El análisis se basó en la difusión de las crisis (noticias) en los medios masivos y se complementó con entrevistas sobre el tema a los encargados de comunicación en las empresas mencionadas. El principal hallazgo de este trabajo es la identificación de las respuestas esenciales (estrategias) que deben acompañar a una gestión efectiva de crisis y determinar cómo estas respuestas ayudan a la continuidad del negocio.Trabajo de investigación
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Blomberg, Marcus, and Dora Jansson. "Att leva med organisationens image –En kvalitativ studie om arbetstagarens upplevelse av sin organisationstillhörighet." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-89979.
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The interpretation an individual does as an organizational member is complex. This studyfocuses on the meaning that arises when an individual interprets their organization through theopinions of others. The importance of other people's perceptions of the organization has thusfar seen a low degree of sociological research. However, this study intends to contribute to suchresearch. The purpose of this study is to understand how external perceptions of one's ownorganization become part of an organizational member’s identity, as well as the importance ofthese external perceptions in the organizational member’s relationship with the organizationand external actors. The study takes a qualitative approach, and the results are based on semistructuredinterviews with informants working in different positions in the Swedish bankingsector. The theoretical frameworks used in this study consist of Tom J. Brown et al. and thetheory of organizational identity, Pierre Bourdieu's concept of habitus, and the forms of capitalcombined with Howard Becker's Commitment theory, and finally Erving Goffman'sdramaturgical perspective. The results show that the most crucial aspect for the informants tostay in an organization is the social contacts and networks they receive from their organizationalmembership. Thus, the perceptions of external actors' regarding the organization have littlebearing on the perceived commitment of the informants. Furthermore, it appears that theinformants in interactions with others find their financial knowledge to be highly valued by thepublic, despite a perceived negative attitude towards the sector. The study finds this to beimportant for the impression management, and role-taking informants undertake in interactions.Lastly, it seems that the habitus has a central purpose in understanding the meaning informantsplace in other people's perceptions of the organization, both regarding commitment andinteractions.Det tolkande som en individ gör i egenskap av organisationsmedlem är komplext och dennastudie riktar in sig på den mening som uppstår när en individ tolkar sin organisation i utifrånandras uppfattningar. Betydelsen av andras uppfattningar om organisationen har hittills sett enlåg grad av sociologiskt inriktad forskning och det är något som denna studie ämnar bidra med.Syftet med denna studie är att få förståelse för hur externa uppfattningar av den egnaorganisationen blir del av en organisationsmedlems identitet, samt betydelsen av dessa externauppfattningar i organisationsmedlemmens relation till organisationen och externa aktörer.Resultatet av denna kvalitativa studie baseras på semistrukturerade intervjuer med informantersom arbetar på olika positioner inom den svenska bankbranschen. Det teoretiska ramverk somhar använts i studien är Tom J. Brown m.fl. och teorin kring organisationsidentitet, PierreBourdieus habitusbegrepp och kapitalformer i relation till Howard Beckers teori om åtagande,och slutligen Erving Goffmans dramaturgiska perspektiv. Resultatet visar att den viktigasteaspekten till att informanterna stannar kvar i organisationer är de sociala kontakter och nätverkde får. Därför kan man se att externa aktörers uppfattningar om organisationen har litenbetydelse för informanternas upplevda åtagande. Det framkommer även att informanterna iinteraktioner upplever deras finansiella kunskap som högt värderad av allmänheten, trots enupplevd negativ inställning till branschen som helhet. Detta konstateras ha betydelse för denintrycksstyrning och det rolltagande informanterna gör i interaktioner. Avslutningsvis,framläggs det även att habitus verkar ha en central roll i att förstå betydelsen som informanternalägger i andras uppfattningar om organisationen, både gällande åtagande och i interaktion.
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Nielsen, Henry, and Anton Dusén. "Hur använder företag CSR i rekryteringsprocessen och för att påverka deras image som arbetsgivare? : En kvalitativ fallstudie på tre hållbarhetsfö̈retag." Thesis, Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40128.
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Syftet med denna uppsats är att med hjälp av lämpliga teorier och intervjuer med företag erbjuda en förståelse kring hur företag använder Corporate Social Responsibility i deras rekryteringsprocess samt hur innehållet används för att påverka företagets image som arbetsgivare
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Cezarino, Kátia Maria Sampaio. "Gestão e imagem ambiental: um estudo do grupo Cosan (Raízen)." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/91/91131/tde-05032013-110229/.
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Com a crescente preocupação mundial em torno da questão ambiental, a sociedade passa a exigir dos diferentes setores práticas ambientalmente responsáveis. Com esta exigência, as empresas procuram adotar melhores práticas e assim construir uma imagem ambiental positiva. Esta dinâmica entre ação ambiental realizada e imagem ambiental divulgada vem sendo estudada por autores que tem um olhar crítico em relação à distância entre ação e divulgação. Atualmente o setor sucroenergético vem enfrentado mais de perto estas exigências e questões. Com a preocupação pela busca de melhores práticas ambientais visando reduzir a poluição através de alternativas ao uso de combustíveis não renováveis, há aumento na procura por biocombustíveis alavancando o setor no país. Deste modo, visando à ampliação de suas atividades, as usinas de açúcar e etanol no Brasil passam a buscar novos investimentos por meio da abertura de capitais, fusões e aquisições. Este novo cenário traz consigo alterações no trato com a questão ambiental e social. O setor, ligado a conflitos referentes a estas questões, passa a sofrer pressões dos investidores e a concentrar esforços na construção de ações responsáveis procurando atingir uma imagem positiva em relação a este tema. O Grupo Cosan, um dos maiores representantes do setor, partilha das mesmas questões. Para compreender a dinâmica entre ação e divulgação, a pesquisa estudou as ações de Gestão Ambiental e as ações de comunicação do Grupo, procurou desenhar o contexto em que o Grupo insere-se e as contradições por ele vivenciadas. Foi descrita também suas ações no Município de Piracicaba-SP por meio da Usina Costa Pinto. Para tal, foi utilizada pesquisa bibliográfica, documental e entrevistas semiestruturadas com atores que demonstraram interesse, direto ou indireto, nas ações do Grupo e do setor sucroenergético em Piracicaba-SP. Foi identificada uma mudança na divulgação das ações ambientais da Cosan, que antes de 2010 não trazia muito detalhes e, após esta data, buscou divulgar dados concretos e numéricos sobre seus aspectos ambientais. Apesar disto, o Grupo sofre denúncias e tem suas ações constantemente questionadas por seus stakeholders. Em Piracicaba-SP o Grupo divide opiniões quanto a suas ações, embora uma mudança de comportamento do Grupo perante o ambiente e a sociedade seja indicada pelos entrevistados.With the global increasing concern around the environmental issue, the society starts to demand environmental responsible practices to the different sectors. To this demand, the companies are seeking to adopt best practices to build an environmental positive image. This dynamic between environmental action performed and environmental image publicized has been studied by authors who have looking critically regarding to the distance between action and publicized. Nowadays the sugarcane sector has faced closely these demands and issues. To concern for seeking better practices to reduce environmental pollution by means of alternatives to the non-renewable fuels, there is increased the demand for biofuels boosting the sector in the country. Thereby, aiming the activities expansion Brazilian sugar and ethanol mills start to seek new investments through initial public offer, merger and takeover. This new setting brings changes in dealing with social and environmental issues. The sector, linked to conflicts related to these issues, begins to suffer pressure from investors and to focus efforts on construction of responsible actions seeking to reach a positive image regarding this topic. The Cosan Group, one of the greatest representatives of the sector, shares the same issues. To understand the dynamics between action and disclosure, the research studied the Group Environmental Management actions and communication actions, sought to design the context where the Group belongs and contradictions lived deeply by it. It was also reported its actions by Costa Pinto mill in Piracicaba-SP. For such, it was used bibliographical research, documental and semistructured interviews with actors who have expressed interest, direct or indirect, in the Group actions and sugarcane sector in Piracicaba-SP. It was identified a changing in the disclosure of the environmental actions of Cosan, which before 2010 brought no much detail and, thereafter, seek to publicize concrete and numerical data about its environmental aspects. Nevertheless, the Group suffers denounces and has their actions constantly called into question by its stakeholders. The Group in Piracicaba-SP splits opinions as to its actions, although the interviewees indicated a Group behavior change to the environment and society issues.
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Pettersson, Henrik, and Marcus Sundling. "VAG-koncernens utsläppsskandal : En kvalitativ studie inom kriskommunikatioin." Thesis, Mittuniversitetet, Avdelningen för ekonomivetenskap och juridik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-34684.
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Forskning inom kriskommunikation tyder på att det är viktigt som företagare att hantera kriskommunikation väl, oavsett storlek på organisationen. Utsläppsskandalen VAG-koncernen orsakade hösten 2015 skakade bilvärlden. Miljoner fordon blev påverkade av skandalen utan förvarning. I dagsläget pågår fortfarande utsläppsskandalen.Syftet med studien var att beskriva och analysera hur VAG-koncernen kommunicerade under utsläppsskandalen, baserat på uttalanden som de själva gjort samt utifrån det bedöma hur koncernen hanterade krisen. Slutligen analyserades resultatet med diskussion där slutsatsenblev att VAG-koncernen överlag hanterat krisen på ett bra sätt genom att de bad om ursäkt för skandalen, tillsatte en ny ledningsgrupp, tog ansvar för situationen och försökte återställa allt så gott det gick. Det negativa var att de agerade långsamt. Rekommendationen från de teorier som använts i denna studie är att agera fort, inom 24-36 timmar efter krisens start. VAG-koncernens första uttalande kom sju dagar efter skandalens uppdagande.De teorier som vi oftast kunde koppla till VAG-koncernens uttalanden var Image Repair Theory (IRT) och Situational Crisis Communication Theory (SCCT). Dessa teorier kopplades till alla tio uttalanden. Fem av uttalandena kopplades till strategin tillrättaläggande inom teorin IRT, vilket var den strategi som hade högst frekvens bland koncernens uttalanden.Crisis communication is a globally central concept. Research in the area indicates that it isimportant for businesses to handle crisis communication well, regardless the size of theorganization. The emission scandal caused by the VAG-group in the autumn 2015 rattled theautomotive business. Millions of vehicles were affected by the scandal without warning. Thescandal is still going on in present time.The purpose of the study was to describe and analyze how the VAG-group communicatedduring the crisis based on the statements made by the VAG-group. Additionally, also determinehow VAG handled the crisis. Finally the result was analyzed with a discussion where theconclusion is that the VAG-group generally handles the crisis well since they apologized forthe scandal, changed the board, took responsibility for the situation and tried to restoreeverything as much as possible. The only negative aspect was their slow acting. Therecommendation from the theories used in this study is to act fast, within 24-36 hours after thestart of the crisis. For the VAG-group the first statement came seven days after the reveal of thescandal.The theories that we could connect mostly to the statements made by the VAG-group were theImage Repair Theory (IRT) and the Situational Crisis Communication (SCCT). These theoriescould be related to all ten statements. In five of the statements the strategy Corrective actionfrom IRT was connected which was the strategy with the highest frequency within thestatements by the VAG-group.
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Pynnönen, Teemu. ""We cannot shy away from a defeat" - Examining How Sports Organizations and Fans Communicate After a Defeat on Social Media in the Swedish Hockey League." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355369.
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This dissertation explored how sports organizations approach the communication of a defeat on social media from the perspective of organizational image management. Furthermore, this study sought to identify how sports fans react to a defeat on social media and what kind of implications fan reactions have on the organizational image management process. The sports industry has some unique characteristics compared to other commercial industries. The overall success of sports organizations is to a great extent dependent on the on-field performances of the team and the coherence of the fan community. The image of sports organizations is likewise dependent on the combination of on-field performances and how the fan community perceives the organization. Sports fans have a strong psychological connection to their favorite team. The strong attachment to a sports organization results commonly in biased evaluations of their favorite team. This dissertation examines how this dynamic unfolds in an online media environment using a customized theoretical framework that combines organizational image management theory and social identity theory. The research strategy in this dissertation consisted of a case study of six sports organizations in the Swedish Hockey League and their fans. Empirical data was collected through six interviews with communication specialists employed by the teams and by sampling comments written by fans on the teams’ Facebook pages on posts about defeats. The findings show that sports organizations in the SHL have a desire to appear honest in their approach to communicating a defeat on social media. This desire encompasses a straightforward approach to communicating a defeat on social media to their fans, making the organization to resemble a credible disseminator of information to key stakeholders in online environments. Furthermore, through the strong psychological connection to their favorite team, fans were found to have a role in the image maintenance process on social media after a defeat. Fans took mainly two different stances on social media after a defeat and were found to both hinder and aid the image management process after a defeat.
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Levitskaya, Daria. "International Branding Strategies : In Swedish and Russian Fashion Companies." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31734.
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There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. Nowadays, due to the difficult current political situations and the collapse of oil and the dollar a lot of companies in different industries have to change their business strategies. It is especially true for fashion companies, because they depend on consumers ' income and their purchasing power. In the case of the fashion industry, branding strategy development can be more effective, than just business strategy. Hence, this thesis discusses the following problem: What branding strategy should Russian and Swedish fashion companies choose in order to build a strong brand and enter the international market. The purpose of this thesis is to analyze various branding strategies of Russian and Swedish fashion companies during the process of entering foreign markets. At the end of this thesis, practical contribution in their process of international branding strategy creation will be discussed. In order to answer research questions more broadly and accurately, the mixed research method, using quantitive and qualitative study through interviews and survey was chosen. Semi-structured interviews were made with the CEO and brand managers of Russian and Swedish fashion companies. Moreover, the survey was made with two different questionnaires: for Russian and for Swedish customers. In the case of qualitative research, the author found that fashion companies from Russia and Sweden have got not just some features and differences, but also common aspects. The primary data from interviews allowed the author to understand the specifics of brand management in the fashion industry. It was found, that there are some useful aspects in Swedish strategies, which can be used by Russian companies to develop their brands on the international market. In the case of quantitative research, preferences of consumers from Russia and Sweden were analyzed and also some features were identified. Survey results provided the author with a common understanding about purchase habits, attitudes and perceptions to fashion brands. According to these, some hypothesizes, which are formulated in the first part of the thesis, have been proven or disproven. It was found, that preferences of Russian and Swedish people are pretty the same, however Russian customers do not like to risk with new brands and prefer well-known and trusted brands while Swedish customers are open for any brand, which can satisfy their tastes.
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Martinez, Antonio. "Information management and the biological warfare threat." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://sirsi.nps.navy.mil/uhtbin/hyperion-image/02Mar%5FMartinez.pdf.
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Knepel, Aaron R. "Navy flying clubs : management control systems and performance measures /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Dec%5FKnepel.pdf.
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Thesis (M.S. in Management)--Naval Postgraduate School, December 2002.Thesis advisor(s): Kenneth J. Euske, Jeffrey R. Cuskey. Includes bibliographical references (p. 61-62). Also available online.
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Porcari, León Dayana Inés. "Gestión comunicacional en el crecimiento de la masa de adeptos de las iglesias evangélicas Camino de Vida y Emmanuel en el periodo 2011-2018." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654640.
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El presente trabajo de investigación analiza y evalúa cómo la gestión de la comunicación en las iglesias evangélicas Camino de Vida y Emmanuel han influido en el crecimiento o decrecimiento de su masa de adeptos en el período 2011-2018.
Desde un enfoque de la Comunicación Corporativa se encontró que las iglesias evangélicas Camino de Vida y Emmanuel gestionan elementos de su identidad que les permiten diferenciarse de otras iglesias. Dicha diferenciación es el factor de atracción para las personas, lo cual contribuye al crecimiento de dichas iglesias. Es decir, las percepciones que generan al público y tienen un impacto directo con su crecimiento.
Por ello, como hipótesis se plantea que la presencia de una gestión profesional de la comunicación y conocimiento de los activos intangibles puede tener como resultado un crecimiento en la masa de adeptos en las iglesias Camino de Vida y Emmanuel.
El crecimiento de la congregación se puede traducir en una expansión de la iglesia, tanto en localidades como en diversificación de grupos; en la necesidad de producir eventos especializados; y en la consolidación de su reputación frente a otras iglesias a nivel nacional e internacional; sin dejar de mencionar el consecuente posible incremento de ingresos por la vía de los diezmos y las ofrendas de los congregantes.
En ese sentido, la ausencia de una gestión comunicacional en las iglesias evangélicas estudiadas representa un problema que podría impactar negativamente en su crecimiento organizacional en el tiempo.
La metodología que esta investigación realiza es mixta. La investigación tuvo un enfoque exploratorio que procesó información cualitativa y cuantitativa.
En el caso de las dos organizaciones investigadas, es posible afirmar que la gestión comunicacional ha redundado positivamente en su crecimiento. Esto se comprueba desde lo cuantitativo con un crecimiento en la masa de adeptos y la necesidad de apertura de otras localidadesde de cada iglesia; así también como en lo cualitativo, como es la salud organizacional, tanto interna como externamente, en el período estudiado.This research work analyzes and evaluates how communication management in the Camino de Vida and Emmanuel evangelical churches have influenced the growth or decrease of their mass of followers in the period 2011-2018. From a Corporate Communication approach, it was found that Camino de Vida and Emmanuel evangelical churches manage elements of their identity that allow them to differentiate themselves from other churches. This differentiation is the pull factor for people, which contributes to the growth of these churches. That is, the perceptions that they generate to the public and have a direct impact on their growth. Therefore, it is hypothesized that the presence of a professional management of communication and knowledge of intangible assets may result in a growth in the mass of followers in the Camino de Vida and Emmanuel churches. The growth of the congregation can translate into an expansion of the church, both in localities and in diversification of groups; in the need to produce specialized events; and in the consolidation of its reputation in front of other churches at national and international level; not to mention the consequent possible increase in income by way of tithes and congregants' offerings. In this sense, the absence of communicational management in the evangelical churches studied represents a problem that could negatively impact their organizational growth over time. The methodology that this research carries out is mixed. The research had an exploratory approach that processed qualitative and quantitative information. In the case of the two organizations investigated, it is possible to affirm that communicational management has positively resulted in their growth. This is verified from a quantitative point of view with a growth in the mass of followers and the need to open other localities of each church; as well as qualitatively, such as organizational health, both internally and externally, in the period studied.
Tesis
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Peláez-Alegría, Pierre-Dereck. "Análisis de los procesos en la comunicación corporativa de los clubes profesionales de Lima: estudio exploratorio." Bachelor's thesis, Universidad de Lima, 2016. http://repositorio.ulima.edu.pe/handle/ulima/3116.
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El fútbol peruano atraviesa una crisis institucional, económica y deportiva a consecuencia de la informalidad con la que han sido gestionados los clubes deportivos locales. Sin embargo, no se necesita ir muy lejos para comprobar que las entidades deportivas, gestionadas adecuadamente, y adaptando herramientas del ?management? a sus modelos de negocio, entre los que destaca la comunicación corporativa, han logrado convertirse en instituciones sólidas, reputadas y exitosas. En ese sentido, resulta preciso advertir cuál es el valor que se le da al corporate en dos de los clubes de fútbol más sólidos del campeonato local (Sporting Cristal y la Universidad San Martín de Porres); del mismo modo, es oportuno conocer la forma en la que se viene desarrollando la comunicación en ambas instituciones; lo cual permitirá realizar una primera aproximación al estado de esta importante herramienta del management en las entidades deportivas nacionales.Trabajo de investigación
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Waters, Richard. "Equalising the pressures : principals, consultants and ethical dilemmas /." [St. Lucia, Qld], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18190.pdf.
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Diep, Lisa, and Amanda Stedt. "In HOs we trust : how crises affect brand image and trustworthiness in humanitarian organizations." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12736.
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During the past five years the Red Cross has been involved in two different internal crises. All of them can be related to trustworthiness and brand image. Why would someone keep donating money to an organization that has been involved in fraud and suspicion of corruption? The purpose of this dissertation is to explore how non-governmental (NGO) and non-profit (NPO) organizations rebuild their brand image and trustworthiness after a crisis. We will look at the problem from both the organization’s and the public’s point of view. The dissertation is based on theories about brand image, trustworthiness and crisis management. For the theoretical framework a model was created from these different theories. This study is conducted as a qualitative case study with a realistic philosophy. The findings and analysis shows that the Red Cross has an elaborated crisis management with a good base that can be adapted to suit each situation. However, there are some miscommunications between the organization and the public. Therefore, we suggest three improvements that can be made: communicate directly to the public, investigate immediately when suspicions occur, communicate the internal functions to the public. The first conclusion is that their form of reactive crisis management is that they have a weak pre-emptive crisis management, which consists of diffuse guidelines. After the crisis, these guidelines are adapted to the crisis. The second conclusion is that the organizations brand image and trustworthiness was affected negatively directly after the crisis occurred. However, today both the brand image and the trustworthiness have become stronger than before the crisis. Recommendation for future research is that it can be conducted in another area and include the behavior aspects of the respondents. In addition, the crisis communication team could be investigated.
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Crouch, Roderick H. W. "Middle school leadership : the role of the head of middle school /." [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19546.pdf.
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Lambret, Clémence Vignal. "Social media crises in the organization: exploring management strategies through cases from France and Brazil." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/15574.
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The aim of this Master’s thesis has been to shed light on the response strategies that organizations are implementing when facing a crisis created on or amplified by social media. Since the development of social media in the late 1990s, the interplay between the online and the offline spheres has become more complex, and characterized by dynamics of a new magnitude, as exemplified by the wave of 'Twitter' Revolutions or the Wikileaks scandal in the mid 2000s, where online behaviors deeply affected an offline reality. The corporate world does not escape to this worldwide phenomenon, and there are more and more examples of organizational reputations destroyed by social media 'fireballs'. As such, this research aims to investigate, through the analysis of six recent cases of corporate crises (2013-2015) from France and Brazil, different strategies currently in use in order to identify examples of good and bad practices for companies to adopt or avoid when facing a social media crisis. The first part of this research is dedicated to a review of the literature on crisis management and social media. From that review, we were able to design a matrix model, the Social Media Crisis Management Matrix, with which we analyzed the response strategies of the six companies we selected. This model allows the conceptualization of social media crises in a multidimensional matrix built to allow the choice, according to four parameters, of the most efficient (that is: which will limit the reputational damage) response strategy. Attribution of responsibility for the crisis to the company by stakeholders, the origin of the crisis (internal or external), the degree of reputational threat, and the emotions conveyed online by stakeholders help companies determining whether to adopt a defensive response, or an accommodative response. The results of the analysis suggest that social media crises are rather manichean objects for they are, unlike their traditional offline counterparts, characterized by emotional involvement and irrationality, and cannot be dealt with traditionally. Thus analyzing the emotions of stakeholders proved to be, in these cases, an accurate thermometer of the seriousness of the crisis, and as such, a better rudder to follow when selecting a response strategy. Consequently, in the cases, companies minimized their reputational damage when responding to their stakeholders in an accommodative way, regardless of the 'objective' situation, which might be a change of paradigm in crisis management.
O objetivo desta dissertação de mestrado é de esclarecer as estratégias que as organizações estão implementando quando enfrentam uma crise criada ou amplificada pelas mídias sociais. Desde o desenvolvimento das mídias sociais no final dos anos 1990, a interação entre as esferas off-line e on-line tornou-se mais complexa, e caracteriza-se por dinâmicas de uma nova magnitude, como exemplificado pela onda de revoluções 'Twitter' ou o escândalo Wikileaks em meados da década de 2000, onde os comportamentos on-line afetaram profundamente a realidade off-line. O mundo corporativo não escapa a este fenômeno mundial, e há cada vez mais exemplos de reputações corporativas destruídas por movimentos nas mídias sociais. Assim sendo, esta pesquisa tem como objetivo investigar, por meio da análise de seis casos recentes de crises corporativas (2013-2015) da França e do Brasil, diferentes estratégias atualmente em uso. Busca-se identificar exemplos de boas e más práticas para as empresas adotarem ou evitarem ao enfrentarem uma crise nas mídias sociais. A primeira parte deste trabalho é dedicada a uma revisão da literatura sobre gestão de crises e mídias sociais. A partir dessa revisão, eu desenvolvi um modelo matricial, a Matriz de Gerenciamento de crise em Mídias Sociais, com o qual eu analisei as estratégias de resposta das seis empresas que selecionei. Este modelo permitiu a conceituação de crises nas mídias sociais em uma matriz multidimensional construída para permitir a escolha, de acordo com quatro parâmetros, da estratégia de resposta mais eficiente (isto é: o que irá limitar o dano à reputação). Atribuição de responsabilidade pela crise para a empresa pelos stakeholders, a origem da crise (interna ou externa), o grau de ameaça à reputação, e as emoções transmitidas on-line pelos interessados ajudam as empresas a determinar a adoção de uma resposta defensiva ou acomodativa. Os resultados da análise sugerem que as crises de mídia social são, ao contrário de suas contrapartes off-line tradicionais, caracterizadas por envolvimento emocional e irracionalidade, e não podem ser tratadas tradicionalmente. Assim, analisar as emoções do stakeholders mostrou-se, nos casos analisados, um bom termômetro da gravidade da crise, e como tal, um melhor direcionador para selecionar uma estratégia de resposta. Por conseguinte, nos casos, as empresas minimizaram os danos à reputação ao responder aos seus stakeholders de forma acomodativa, independentemente da situação 'objetiva', o que pode ser uma mudança de paradigma no gerenciamento de crise.
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Martin, Anthony Lewis. "Crisis management the effective use of image restoration strategies when an organization/individual is faced with a crisis /." Morgantown, W. Va. : [West Virginia University Libraries], 2005. https://etd.wvu.edu/etd/controller.jsp?moduleName=documentdata&jsp%5FetdId=3984.
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Thesis (M.S.)--West Virginia University, 2005.Title from document title page. Document formatted into pages; contains iv, 74 p. : ill. Includes abstract. Includes bibliographical references (p. 64-74).
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Ferreira, Ana Claudia Klein. "Gestão de crise de imagem em organizações educacionais." Universidade do Vale do Rio dos Sinos, 2015. http://www.repositorio.jesuita.org.br/handle/UNISINOS/3807.
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No presente trabalho buscou-se um olhar para a gestão de crise de imagem em organizações educacionais numa reflexão sobre a prática da gestão e da comunicação organizacional à luz de diferentes saberes. Para responder “Como as organizações educacionais lidam com situações de risco de crise de imagem a partir da perspectiva da comunicação?” realizou-se uma investigação científica, por meio de sete entrevistas em profundidade com gestores de comunicação e de um grupo focal com diretores de sete escolas privadas de Porto Alegre, no Estado do Rio Grande do Sul. A partir do conteúdo obtido, procedeu-se a uma triangulação com o referencial teórico envolvendo autores de áreas como administração, educação e comunicação. Assim foi possível definir categorias de análise e alcançar os objetivos propostos. Além de evidenciar como as organizações educacionais lidam com situações de risco de crise de imagem a partir da perspectiva da comunicação, foi possível analisar o papel da área de comunicação nas escolas no que se refere à gestão de crise e, ainda, entender quais os fatores de risco de crise de imagem e os fatores de proteção percebidos pelos gestores nas organizações educacionais. Entre os achados mais significativos, está a constatação de que os diretores têm consciência da responsabilidade de seu papel frente a uma crise, entretanto percebeu-se certo distanciamento entre a área de comunicação e a gestão principal das escolas. Também ficou evidente a falta de planejamento para uma possível crise de imagem por parte das organizações.
In this study I searched for a look at the image crisis management in educational organizations about the practical reflection of management and organizational communication in the light of different knowledge. To answer "How educational organizations deal with risk situations of image crisis from the perspective of communication?", I did a scientific investigation through seven in-depth interviews with communication managers and also I did a focus group with seven private school principals of Porto Alegre, state of Rio Grande do Sul. From the obtained content, I did a triangulation with a theoretical framework involving areas of authors as administration, education and communication. Thus, it was possible to define analysis categories and achive the proposed objectives. Besides making evident how the educational organizations deal with situations of risk of image crisis from the perspective of communication, it was possible to analyze the role of communications area in schools in relation to the crisis management also understand what the risk factors of image crisis and protective factors perceived by managers in educational organizations. Among the most significant results is the observation that the directors are aware of the responsibility for their role in a crisis, however we can see a certain distance between communication area and school management. It was also evident lack of planning for a possible image crisis by organizations.
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Politov, Georgi D. "United Nations peacekeeping : reliance on centralized or regional system /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Jun%5FPolitov.pdf.
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Thesis (M.B.A.)--Naval Postgraduate School, June 2003."MBA professional report"--Cover. Thesis advisor(s): Nancy C. Roberts, John E. Mutty. Includes bibliographical references (p. 49-52). Also available online.
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Fountain, Amanda. "Harnessing the power of social media : understanding the use of social media for crisis communication /." View online, 2010. http://repository.eiu.edu/theses/docs/32211131576499.pdf.
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Diab, Dalia L. "How Do General Evaluations of Corporations Develop? Test of an Impression Formation Model." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1300731570.
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Todman-Lewis, Carrine V. M. "Strategies for Crisis Preparedness of Tourist Destinations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3327.
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Billion-dollar disasters are projected to increase at a statistically significant rate of 5% annually. Crises affect the viability and lucrativeness of tourism business and implicate destinations in the process. Crisis preparedness is vital to improving outcomes and reducing consequential effects in the tourism industry-a key contributor to socioeconomic progress and infrastructural development worldwide. The study was an exploration of the strategies used for crisis preparedness to reduce business interruptions and improve the image of destinations affected by large-scale natural disasters and human-induced crises. A multiple case study was conducted based on the cycle of preparedness framework. Data were gathered from organization documents and semistructured interviews by telephone with 6 executives of 6 destination management organizations located in the south and west regions of the United States. Transcribed data were coded and then validated via member checking, revealing 3 themes: organizational preparedness, operational preparedness, and strategic communication. Specifically, possessing a crisis mindset, predetermining crisis risks and responses, and managing information to safeguard the reputation of tourism organizations and destinations were attributed to preparedness at the local and organization levels. Tourism and hospitality professionals may benefit from devising crisis plans, establishing rapport with crisis leaders and teams, and partnering with the media to promote positive perceptions and travel behaviors of tourists. Implications for social change include identifying strategies to limit the impact of crises on individuals and communities to improve the perceptions of safety of a tourist destination after a crisis and thus enhance its economic growth.
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Sohlberg, Anna, and Linus Norberg. "Att hitta balansen mellan ideellt och kommersiellt : En studie av fyra ideella oranisationers syn på varumärkesbyggande." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Sektionen för kommunikation, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14336.
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Denna uppsats syftar till att undersöka synen på varumärkesbyggande hos fyra ideella organisationer; Plan Sverige, RFSU, Svensk Friidrott och Barncancerfonden. För att utreda detta så har kvalitativa intervjuer med representanter med stor insyn i kommunikationsarbetet på de ideella organisationerna genomförts. Med en grund i generella varumärkesteorier har författarna analyserat om dessa teorier är relevanta och i sådana fall applicerbara på ideella organisationer. I studien undersöks även om ideella organisationers syfte påverkar deras varumärkesarbete. Genom den undersökning som gjorts kan man urskilja att valda ideella organisationers varumärkesarbete skiljer sig markant från teorier för kommersiella företag. Detta gör det svårt att applicera generella teorier på ideella organisationer eftersom de ideella organisationerna styrs av yttre faktorer som i stor utsträckning inte går att påverka. De intervjuade organisationernas syfte påverkar i stor grad deras positionering, vilket styr varumärkesarbetet. Studien finner även att resursförpliktelse och bieffekt av image är stora problem för de ideella organisationerna och medför att varumärkesbyggandet bör ha en central roll i kommunikationsarbetet.his bachelor thesis investigates four different non-profit organizations’ view on brand management. The chosen organizations are as follows; Plan Sverige, RFSU, Svensk Friidrott and Barncancerfonden. Qualitative interviews has been made with a respondent from each organization, the respondent has been well informed within the subject. The authors of this thesis has analyzed if general brand theories are relevant, and in that case applicable on non-profit organizations. The study is also investigating if the purpose of each organization affects the organization’s brand management. Through this research it is possible to distinguish differences in the chosen organizations’ brand management. Differences between the organizations and the general theories are also found. This generate difficulties to apply general theories on non-profit organizations, mostly because the organizations are affected by circumstances that they cannot prevent. The purpose of the chosen organizations does in large extent affect their positioning, which controls their brand management. This study also finds that resource commitment and image spillover are highly recognized as problems for the organization’s brand building and therefore those threats needs to have a more central role in the organization’s brand management.
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Kloppers, Elizabeth Maria. "Die beeld van NG Welsyn onder NG lidmate in die sinodale gebied Wes-Transvaal / E. M. Kloppers." Thesis, North-West University, 2005. http://hdl.handle.net/10394/122.
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Every organization has a corporate image (beyond its control) which is mainly formed by its
corporate identity (which it can control). This means that organizations have to manage their
images. A positive image is particularly important for non-profit organizations, since these
organizations depend on the goodwill of their publics for their existence.
NG Welsyn is a well known welfare organization, famous for its bond with the Dutch
Reformed church. Its two main sources of income, namely the state and members of the
church have different opinions about the spending of funds. The state expects NG Welsyn to
play a role in transformation, while members of the church want their needs to be catered for
first. This, along with the decrease in funds from church members forced NG Welsyn to
research its image among Dutch Reformed church members.
In order to determine the image of NG Welsyn, an external public relations audit was formed
through the use of questionnaires, focus groups and semi-structured interviews.
Theoretical knowledge with regard to corporate image and identity as well as attitude
formation was used as theoretical framework within the context of strategic communication
management by non-profit organizations. The attitudes of church members on the elements
of corporate identity were researched to determine the organization's image.
The results show that the church members don't have a positive or negative image of NG
Welsyn, since they don't have enough information about the organization. There is currently
no relationship between the two parties. The main conclusion is that NG Welsyn can
improve its image by the strategic management of communication with important publics.Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.
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Albannai, Talal N. "Conversational Use of Photographic Images on Facebook: Modeling Visual Thinking on Social Media." Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc849631/.
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Modeling the "thick description" of photographs began at the intersection of personal and institutional descriptions. Comparing institutional descriptions of particular photos that were also used in personal online conversations was the initial phase. Analyzing conversations that started with a photographic image from the collection of the Library of Congress (LC) or the collection of the Manchester Historic Association (MHA) provided insights into how cultural heritage institutions could enrich the description of photographs by using informal descriptions such as those applied by Facebook users. Taking photos of family members, friends, places, and interesting objects is something people do often in their daily lives. Some photographic images are stored, and some are shared with others in gatherings, occasions, and holidays. Face-to-face conversations about remembering some of the details of photographs and the event they record are themselves rarely recorded. Digital cameras make it easy to share personal photos in Web conversations and to duplicate old photos and share them on the Internet. The World Wide Web even makes it simple to insert images from cultural heritage institutions in order to enhance conversations. Images have been used as tokens within conversations along with the sharing of information and background knowledge about them. The recorded knowledge from conversations using photographic images on Social Media (SM) has resulted in a repository of rich descriptions of photographs that often include information of a type that does not result from standard archival practices. Closed group conversations on Facebook among members of a community of interest/practice often involve the use of photographs to start conversations, convey details, and initiate story-telling about objets, events, and people. Modeling of the conversational use of photographic images on SM developed from the exploratory analyses of the historical photographic images of the Manchester, NH group on Facebook. The model was influenced by the typical model of Representation by Agency from O'Connor in O'Connor, Kearns, and Anderson Doing Things with Information: Beyond Indexing and Abstracting, by considerations of how people make and use photographs, and by the notion of functionality from Patrick Wilson's Public Knowledge, Private Ignorance: Toward a Library and Information Policy. The model offers paths for thickening the descriptions of photographs in archives and for enriching the use of photographs on social media.
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Dickson, Kevin Eugene. "When others control your reputation: outsourcing organizational impression management." Thesis, 2003. http://hdl.handle.net/2152/541.
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Dickson, Kevin Eugene Davis-Blake Alison. "When others control your reputation outsourcing organizational impression management /." 2003. http://wwwlib.umi.com/cr/utexas/fullcit?p3119513.
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Ke, Min-Ling, and 柯閔玲. "The Study of Impacts of Organizational and Individual Factors on Contract Worker’s Image Management Tactics." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/02847331506406163390.
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碩士國立中山大學
人力資源管理研究所
101
Currently Taiwan enterprises contained the well-known manufacturers employing contract workers and those positions are not limited to blue-collar, white-collar knowledge-intensive functions, showing Taiwan enterprises to employ contract workers become diversified. Some enterprises provide contract workers and employees the same wages, benefits, training, bonuses and welfare, but not all of the business of contract workers to keep employees with the same treatment. Economic downturn led to official work difficult to find, for job seekers or freshmen who wish to have steady work, as contract workers may reduce the waiting time to find a job and accumulate work experience, is also the best opportunity to enter the ideal enterprise and become a permanent employee. Observe the employment conditions of contract workers for the past five years (2007-2012), more than 70% of the contract workers to become permanent employees, shows that most companies are willing to release the contract workers with opportunities to become permanent employees. Therefore the purpose of this study was to examine what organizational factors(The differences between permanent staff and contract worker, Person-Organization Fit, Person-Job Fit) and the personal factors (Organizational Commitment, Strength of Demand Growth, Job Security Requirements) that could affect the contract workers’ willingness to become a permanent employee and use of impression management tactics (Supervisor-focused Image Management Tactics, Self-focused Image Management Tactics, Job-focused Image Management Tactics) to get a staff job. In this study, we conducted a questionnaire survey of contract workers which belong to different enterprses through three temporary employment agencies, total recovery of 145 effective questionnaires. Finally, provides suggestions for contract workers and enterprises according to the results of the study.
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MIN, LEE YA, and 李雅敏. "The Impact of Organizational Dress on Employees’ Cognition, Organizational Management and Brand Image – with Reference to Bank Retail Branches under Financial Holding Systems." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/87308750209788852639.
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碩士大葉大學
事業經營研究所碩士在職專班
93
Historically, much controversy has existed for supporting and opposing the issue of “uniform.” An undeniable fact is, however, that many corporations are still investing considerable money, manpower and other resources in the management of staff’s uniforms in this 21st century emphasizes personal style and self ego. Financial, insurance and securities companies, in particular, are having a high proportion that adopts uniform-wearing practice. In this financial era where cross-selling is used to maximize synergy, the first impression established by front-line staff at the retail channels of banks will affect the overall brand image of the financial holdings company and the willingness their clients would continue dealing with them. The uniform that front-line staff wear is an important element of the latent clue, that is, customers will consider the uniform as an image-forming factor or clue. Therefore, this study takes retailing bank branches under financial holdings corporations as the subjects to explore employees’ perception of uniform and its relation with organizational management. It also attempts to understand the effect that uniform has on brand image from the customers’ perspective. For internal staff, the sample was taken from medium-ranked staff members of retailing banks under six major financial holdings corporations in Taiwan. Each bank was given 55 copies of questionnaire, totaling 330 copies. A total of 287 valid responses were collected, representing a response rate of 87%. For external customers, those who have used the services of the sampled branches of retailing banks were taken as survey targets. Two hundred copies of questionnaire were issued, and 167 were returned, representing a response rate of 83.5%. One-sample t-test and ANOVA were conducted on survey results of employees’ perception and organizational management. And the results show that uniform has a significant positive relation with self-assertiveness, group cohesiveness, group members’ identity, organizational values and organizational manpower hierarchy. Significant differences between individual banks were also found for the effect of uniform on their internal staff and organizational management, which meant that different uniforms of the banks exerted different degrees of impact on employees’ perception and the emergence of organizational values. For the opinions of external customers, this study made descriptive analysis of the survey results. It was found that consumers tended to “agree” with the brand association, brand awareness and brand symbolization, etc. created by the uniforms as shown by the mean values. Moreover, regardless of sex, age, income and education, etc., customers of all levels had highly consistent perception of the brand image created by the uniforms, indicating a significant impact of uniform on brand image. The following conclusions were obtained from the findings of this study: (1) Uniform has a highly significant effect on the transmission of organizational values. It is a good management tool to control employees’ behaviors, to make them aware of their identity as the legal representatives of the organization, to urge them to observe the organizational code and play the role as required by the organization. The industry is recommended to put more attention on the effect that uniform has on organizational management. At the same time, employees’ satisfaction with the uniform’s appearance should also be taken into consideration, which will enhance the overall effect. (2) The uniform worn by front-line staff of retailing banks is the first gist of establishing the corporate brand. It makes customers associate and be aware of the corporation. Uniform is made an extension of the company’s service image, which helps achieve the objective of marketing communication. The industry is suggested to see uniform as an important activity that represents the organization, to make effective use of the uniqueness and thematic nature of uniform, so as to achieve the double objectives of brand building and organizational management.
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Faria, Maria Clara da Silva. "As perceções dos stakeholders acerca da utilização de elementos paratextuais nos relatórios e contas." Master's thesis, 2019. http://hdl.handle.net/1822/64673.
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Relatório de estágio de mestrado em ContabilidadeEsta investigação tem como objetivo analisar as perceções dos stakeholders acerca da utilização de elementos paratextuais no relatórios e contas. Mais concretamente, pretende-se conhecer as perceções dos stakeholders acerca do relatório e contas como um instrumento de comunicação, sobre a utilização dos elementos paratextuais nesse documento e de que modo a sua inclusão é percecionada como um instrumento de gestão de impressões. Este estudo assume uma abordagem qualitativa, tendo envolvido a realização de onze entrevistas semiestruturadas a contabilistas certificados, revisores oficiais de contas, docentes universitários, diretores financeiros e analistas de crédito. O relatório e contas é o documento financeiro com mais abrangência de conteúdo, que permite à empresa comunicar ao exterior a informação pretendida, para além da financeira e obrigatória. Neste sentido, é considerado um instrumento de comunicação entre a empresa e todos os stakeholders, tornando-se num documento usado para comunicar a identidade da empresa. Neste processo de comunicação verifica-se a crescente inclusão de elementos paratextuais e o recurso a estratégias que visam influenciar a opinião dos stakeholders acerca da organização. Os entrevistados assumem que o relatório e contas tem evoluído ao longo das últimas décadas. Os fatores percecionados como impulsionadores desta evolução são: o avanço tecnológico, a entrada em vigor do Sistema de Normalização Contabilística, a procura crescente de informação pelo mercado e a necessidade da empresa em comunicar a sua imagem. Os stakeholders entrevistados percecionam que existe uma preocupação das empresas em apresentar um documento que espelhe a sua identidade e para tal recorrem a vários artifícios para chamar atenção, nomeadamente, os elementos paratextuais. Estes podem de facto ter influência na mente dos utilizadores do relatório e contas, na medida em que tornam possível uma leitura mais apelativa, interessante e que a informação seja mais rapidamente memorizada. No entanto, os entrevistados são de opinião que a utilização dos elementos paratextuais não é algo que leve a distorções da verdadeira imagem da empresa, porque existe outra informação que validará, ou não, a perceção do leitor.
This research aims to analyze stakeholders' perceptions about the use of paratextual elements in annual reports. More specifically, it intends to know the stakeholders' perceptions about this document as a communication tool, the use of paratextual elements in the annual report and how its inclusion is perceived as an impression management tool. This study takes a qualitative approach, involving eleven semi-structured interviews to certified accountants, statutory auditors, university lecturers, financial directors and credit analysts. The annual report is the most comprehensive financial document that allows the company to communicate the desired information in addition to the financial and mandatory information. It is considered a communication tool between the company and all stakeholders, becoming a document used to communicate the company's identity. In this communication process, there is a growing inclusion of paratextual elements and the use of strategies aimed at influencing stakeholders' opinion about the organization. The interviewees assume that the annual report has evolved over the past few decades. The factors perceived as drivers of this evolution are: technological development, the entry into force of the Accounting Standardization System (Sistema de Normalização Contabilística), the growing demand for information by the market and the company's need to communicate its image. Interviewed stakeholders perceive that there is a concern of companies to present a document that mirrors their identity and for this they use various devices to draw attention, namely the paratextual elements. These can have an influence on the minds of users of the annual as they make it more appealing, interesting to read and information to be memorized faster. However, according to the interviewees, the use of paratextual elements is not something that leads to distortions of the true image of the
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Valente, Manuel Gaspar. "The use of social media in travel planning: solutions for destination management organizations (DMOS)." Master's thesis, 2015. http://hdl.handle.net/10071/11473.
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JEL Codes: L83, M31Social media has been a widely discussed subject in the marketing and tourism literature. Even though most of tourism entities have adopted social media as marketing tool, its real potential and benefits still remain unclear for most of companies and businesses involved. Also, there is little evidence on the purposes of using social media in the travel planning and whether these platforms are relevant or not for companies to market their products and destinations. This project aims at understanding the role of social media in tourists’ travel planning while analyzing the current role of Destination Management Organizations (DMOs) in destination promotion. This study comprised a survey with 200 tourists visiting the city of Lisbon. It was examined their usage of social media in travel planning, sites content information and influence in their travel plans and destination image. The analysis suggests social media is a relevant source in tourists’ travel planning, providing a wide range of information and used throughout all travel planning stages. Also, research claimed social media content is perceived as trustworthy and it will influence tourists travel plans as well as tourists’ destination overall image. In addition, the current level knowledge and satisfaction with Portuguese DMOs social media sites content and features was also analyzed and further combined with a qualitative study of two DMOs interviews. This work provides insights of social media usage in the travel context and ultimately point solutions for DMOs to use them as a marketing tool. Given the fact this is one of the first studies analyzing Portuguese DMOs social sites, several recommendations are provided for future research.
O tema das redes sociais tem sido amplamente discutido na literatura de marketing e turismo. Ainda que a maior parte das entidades turísticas tenha adotado as redes sociais como ferramenta de marketing, o seu potencial e benefícios ainda parecem não ser totalmente conhecidos pela maior parte das empresas e negócios. Acresce a isto, parece predominar pouca fundamentação científica relativamente aos motivos de utilização das redes sociais no planeamento de viagens, e na importância destas plataformas para as empresas na promoção de produtos e destinos. A presente tese procura aprofundar o papel das redes sociais no planeamento das viagens pelos turistas e analisar o papel atual das Destination Management Organizations (DMOs) portuguesas na promoção do destino. Este estudo compreendeu uma pesquisa quantitativa a 200 turistas que visitavam a cidade de Lisboa. Foram examinadas a utilização das redes sociais no planeamento das viagens, conteúdo dos sites e influência nos planos de viagem e imagem do destino. A análise sugere que as redes sociais são uma fonte relevante no planeamento das viagens pelos turistas e usada durante as fases de planeamento da viagem. Sugere-se ainda que o conteúdo apresentado nas redes sociais é confiável e que este influencia os planos de viagem bem como a imagem do destino pelos turistas. O nível de conhecimento e satisfação como os sites de redes sociais dos DMOs portugueses foram também analisados e posteriormente combinados com um estudo qualitativo de duas entrevistas a DMOs nacionais. Este projeto visa contribuir para uma melhor compreensão da utilização das redes sociais no âmbito turístico e sugerir soluções para os DMOs para utilização destas plataformas como meio de promoção. Sendo este estudo pioneiro na análise das redes sociais destas entidades turísticas, é apontado um número de sugestões para pesquisa futura nesta área.
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Cheng, Chieh-Ling, and 鄭潔舲. "A Study of the Effects of Professional Ability, Emotional Management, Pagean Organization Brand Image on Training Effectiveness." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/24318880217499369890.
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碩士崑山科技大學
企業管理研究所
105
This study focus on beauty pageant candidate in Taiwan. First, the study uses observational method to understand the environment and cultural background of the pageant activities. The study utilizes the in depth interviews of the two related personals within the qualitative research. The two personals are the experts in the pageants circles, and the experienced beauty pageant candidate. They provide different angles, to view the professional ability, emotional management, pageant brand image and training effectiveness. We then utilize the questionnaire method. Within the qualitative research, Ability to express yourself and linguistic skills will improve the pageant results. On the emotional management level, pageant candidates that have stress release methods and mental preparation can adjust to the competition quickly and performs better. The pageant brand image, a superior and more representative pageant will attract superior competitors, and will make the competitors more willing to upgrade herself in order to protect the brand image. Training effectiveness, a good attitude toward learning is crucial to the effectiveness of the training. Therefore, the result of the questionnaire method combined with qualitative research has come to the conclusion that, having good professional ability and emotional management will affect the performance and training effectiveness , and a superior pageant brand image will attract superior candidates, and will make the candidate more willing to improve herself to protect the brand image , to achieve a mutually beneficial state.
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Liao, Ming-Te, and 廖明德. "The Study of Usability for the Barcode Image and Cheque Management System - Supervisory Organization Affairs as an Example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/u2u7c6.
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碩士國立高雄第一科技大學
資訊管理研究所
102
To cooperate with the relevant provisions of the administrative enforcement, the traffic supervision authorities started to transfer the compulsory execution cases since 2001. The derivative charges paid by Cheque and bill to the treasury are increasing year by year. In order to strengthen the Cheque management to a better internal management level and prevent corruption or fraud, the Barcode Image and Cheque Management System emerged. The man-machine interface could decide if an information system is smoothly running, and whether to allow the user to finish the work target, which is an essential factor to evaluate a man-machine interface. The research discusses user experience of Barcode Image and Cheque Management System from the supervisory officer’s point of view. The research adopts literature discussion, usability questionnaire survey and interview method, with the study of system’s developing background and related document of man-machine interface to sort out usability evaluation and design principles. The usability status and satisfaction survey show that the satisfaction on the system interface is not sufficient. Users from different age groups have significant differences on part of the interface design principles. The research also learns the difficulties and their causes that users are facing via the interview. The Barcode Image and Cheque Management System’s interface shall emphasis on the design principles of user’s intuitive manner, simplicity and ease of learning, so as to build up easy, usable and user-friendly information system evaluation criteria as the future design reference.