Academic literature on the topic 'Oriflame Cosmetics'

The purpose of this study was to determine the significance of the effect of brand equity (brand awareness, quality impression, brand association, brand loyalty) of Oriflame cosmetic products on consumer purchases in Mataram City. The population of this study are consumers who make real purchases and consumers who have tried through a demo conducted by personal selling Oriflame cosmetic products. Sampling of 50 consumers really fulfills the requirements for a representative sample. The data collection techniques used were interview techniques and documentation techniques. This analysis is used because in this study there is more than one independent variable. This analysis is used to determine the influence of brand equity (brand awareness, quality impression, brand association, and brand loyalty) on consumer purchase desires (decisions). The results showed that: 1) Brand awareness and perceived quality factors have a significant influence to form an image and influence consumer decisions in purchasing oriflame products; 2) The factors of brand association and consumer loyalty do not have a meaningful influence on purchasing decisions for Oriflame products. This means that brand association and brand loyalty are not the dominant factors that influence consumers to use Oriflame products even though these factors have an influence but the effect is small; and 3) Brand equity has a strong influence on consumer decisions in purchasing Oriflame products. This means that the stimuli attached to the oriflame product create a special attraction that attracts consumers to buy and use oriflame products.

The purpose of this study was to determine the significance of the effect of brand equity (brand awareness, quality impression, brand association, brand loyalty) of Oriflame cosmetic products on consumer purchases in Mataram City. The population of this study are consumers who make real purchases and consumers who have tried through a demo conducted by personal selling Oriflame cosmetic products. Sampling of 50 consumers really fulfills the requirements for a representative sample. The data collection techniques used were interview techniques and documentation techniques. This analysis is used because in this study there is more than one independent variable. This analysis is used to determine the influence of brand equity (brand awareness, quality impression, brand association, and brand loyalty) on consumer purchase desires (decisions). The results showed that: 1) Brand awareness and perceived quality factors have a significant influence to form an image and influence consumer decisions in purchasing oriflame products; 2) The factors of brand association and consumer loyalty do not have a meaningful influence on purchasing decisions for Oriflame products. This means that brand association and brand loyalty are not the dominant factors that influence consumers to use Oriflame products even though these factors have an influence but the effect is small; and 3) Brand equity has a strong influence on consumer decisions in purchasing Oriflame products. This means that the stimuli attached to the oriflame product create a special attraction that attracts consumers to buy and use oriflame products.

Cosmetic products have different characteristics compared to other products. Recently, it is considered as primary needs rather than secondary which are always included in the monthly shopping list. Without leaving its identity, the company is based on multi-level marketing, which previously was a negative image. Oriflame required to satisfy customers so that they can get loyal customers. This research will analyse the influence of Sales Information System, IMC Strategy (Integrated Marketing Communications) and the Role of Brand Ambassadors on the loyalty of customers of Oriflame products in Indonesia. To obtain data for analysis, this research conducts the non-probability sampling method of purposive sampling, which is a method of determining respondents to be sampled. The population in this study are all customers of Oriflame products in Indonesia.

The research was attempted to analysis the influence of lifestyle, price and quality of the product on decision making upon the Oriflame cosmetics costumers in Sumbawa Region. The research involved primary and secondary data which quantitative method by using SPSS. The primary one was in the form of questionnaires which were given to Oriflame’s costumers in Sumbawa Region, while the secondary data were obtained from costumer data which have been collected by another party. by using purposive sampling, this research use 70 respondent. The result of the research showed that the variable of lifestyle has significant effect on purchase decision. The price variable has no significant effect on purchase decision, while variable quality of the product gave significant effect on costumers’ decision. Whereas, in simultaneously, the variable of lifestyle, the cost, and quality of the product have significant effect on costumers’ decision in purchasing the Oriflame Product in Sumbawa Region.

Each day we are being swamped with commercial messages from companies, this makes us select which messages we take in. We can screen off marketing from companies, but how do we react when friends are trying to sell us products? The purpose of this study is to examine, if and if so, friendship relations and business activities influence each other within a network marketing company and also to illuminate these effects. The study shows that network companies do not only offer economic opportunities and consumption of products, but also social fellowship.

Att vi människor överöses av kommersiella budskap från företag innebär att vi tvingas selektera vilka budskap vi uppfattar. Företags marknadsföring kan vi avskärma oss ifrån, men hur reagerar vi då vänner vill sälja produkter till oss? Syftet med studien är att undersöka om och i sådana fall hur vänskapsrelationer och affärsverksamheter påverkar varandra inom ett nätverksföretag, samt belysa dessa effekter. För att besvara syftet har kvalitativa intervjuer genomförts med återförsäljare inom ett av de största nätverksföretagen i Sverige. Studien visar att när återförsäljare integrerar vänskap och affärsverksamhet uppnås både positiva och negativa effekter. Avslutningsvis presenteras att nätverksföretagande inte endast erbjuder ekonomiska möjligheter och konsumtion av produkter utan även social gemenskap.

Denna kandidatuppsats behandlar ämnet reklam i termer av standardisering och lokalanpassning. Avsikten har varit att ta reda på hur Oriflame Cosmetics har valt att standardisera eller lokalanpassa sin reklam inom regionen EMEA (Europa, Mellanöstern och Afrika), samt i vilken utsträckning Oriflames lokala representanter kan medverka i denna process. Fokus har legat på katalogutformningen då detta är Oriflame Cosmetics huvudsakliga tryckta material.

Den forskning som presenteras rör särskilt prototypstandardisering (Prototype Standardisation) och schablonstandardisering (Pattern Standardisation) av reklam. Forskare visar också på hur fokus har skiftat från att skilja på fullständig lokalanpassning och fullständig standardisering, till att istället behandla regional standardisering samt vilken roll lokala representanter har i denna process och relationen mellan huvudkontor och dotterbolag.

Undersökningen baseras på intervjuer med anställda inom Oriflame som har god insyn i företaget och katalogutvecklingen, samt på sekundärdata inhämtat från finansiella rapporter och dagspress. De huvudsakliga frågorna berörde hur processen för katalogutformandet ser ut samt hur lokala representanter medverkar i denna.

De resultat och slutsatser som undersökningen visar på är att Oriflame Cosmetics har en tydlig regional ansvarsfördelning vid katalogutformandet. De använder sig främst av så kallad schablonstandardisering men verkar överlag ha funnit en balans mellan lokalanpassning och standardisering av sitt reklammaterial. Lokala representanter medverkar i början av processen med möjlighet att ge feedback angående idéer till nya kataloger men beslutsfattande sker på regional nivå. De lokala representanterna har dock också möjlighet att komplettera katalogerna genom andra aktiviteter snarare än att ha direkt kontroll över katalogframtagningen.

Akademi: 

Akademin för hållbar samhälls- och teknikutveckling, Mälardalens

Högskola, Västerås.

 

Nivå:

Kandidatuppsats i marknadsföring, EFO225, 15 hp.

 

Datum:

2009-01-08

 

Författare:

Asuman Sertcanli, 19861022, asi05003@student.mdh.se

Betül Dinctürk, 19850808, bdk05001@student.mdh.se

 

Handledare:

Claes Jonsson

 

Uppdragsgivare:

Oriflame Cosmetics i Turkiet

 

Syfte:

Ändamålet med denna studie är att undersöka försäljningsarbetet i

ett MLM- företag i de två länderna (Sverige och Turkiet) och

därmed få fram eventuella skillnader, för att sedan kunna jämföra

deras beteende ur ett kulturellt perspektiv. Jämförelsen avser att

vara som ett underlag för säljkonsulenterna i deras dagliga arbete, i

syfte att kunna förbättra och utveckla försäljningsarbetet.

 

Metod:

Studien har genomförts med hjälp av kvalitativa intervjuer. En

intervjuguide utformades för att kunna formulera frågor utifrån valda

teorier och modeller. Intervjuerna ägde rum i Turkiet och Sverige.

 

Slutsats:

Studien visade att det finns både likheter och skillnader i

försäljningsarbetet. De turkiska respondenterna fokuserade mer på

värvning än försäljning men var välutbildade gällande produkterna. De

svenska respondenterna var mindre kunniga gällande produkterna men

mer kundorienterade.

碩士
國立臺北科技大學
經營管理系碩士班
100
Country of origin play an important role in perception of product quality, product price , value and therefore , influence consumer choice of product. Country of origin affects international marketing strategies for imported products and consumers’ perception of them in foreign markets (Felzenstein et al 2004). With the purpose examing the relationship between five factor –country of origin(COO), perceived product quality (PQ), perceived price(PP), perceived value(PV) and consumer purchase intention(PI), the survey were conducted and result from 312 Vietnamese consumer supported our hypothesis, we use Amos 17.0 and SPSS 17.0 to analysis the statistic and the result show that COO positive affective affect Vietnamese consumer’ PQ, PP, PV and perceived product quality, perceived value positive affect Vietnamese consumer’ purchase Intention. However, consumers’ perceived price don’t effect Vietnamese consumer’s purchase foreign cosmetic intention.