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Relevant bibliographies by topics / OTA(Online Travel Aggregator)

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Academic literature on the topic 'OTA(Online Travel Aggregator)'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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Journal articles on the topic "OTA(Online Travel Aggregator)"

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Munawaroh, Munawaroh, Hary Sulaksono, and Tamriatin Hidayah. "Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Harga, Dan Kualitas Informasi Terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan Pada Online Travel Agency (OTA) Traveloka.com." JMBI : Jurnal Manajemen Bisnis dan Informatika 2, no. 1 (2022): 1–15. http://dx.doi.org/10.31967/prodimanajemen.v2i1.541.

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This study aims to analyze the effect of perceived security, ease of transaction, price and quality of information on buying interest through customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com. This research method uses descriptive quantitative research, data collection techniques use purposive sampling by distributing 60 questionnaires to STIE Mandala Jember students, the analytical method used is path analysis using SPSS version 20 and Sobel test calculator to test hypotheses. The results of this study indicate that: 1) the perceived security, price and quality

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Guo, Qiang, Chris K. Anderson, Junfeng Dong, Pengfei Zhao, and Qingkai Ji. "Coordination Contracts for Hotels and Online Travel Agents." Sustainability 12, no. 8 (2020): 3355. http://dx.doi.org/10.3390/su12083355.

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Herein, we address a common problem of hotels in the current world of online selling, namely the management of relationships with third party resellers (also known as online travel agents (OTAs)). We highlight the role of OTAs in the current travel landscape, and we discuss the popular contracting forms between OTAs and hotels, which are the so-called merchant and retail (commission) models. We illustrate how these contracts fail to coordinate the hotel–OTA relationship, and then, we develop a new type of contract that can efficiently coordinate a supply chain consisting of the OTA and the ind

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Ikegami, Daichi, Lukas Mardhi, Raden Roro Diah Wulansari, Ratu Febriana Erawati, and Ricko Respati. "Niat Pembelian Kembali pada aplikasi dan/atau situs Online Travel Agency (OTA)." Indonesian Business Review 4, no. 1 (2021): 57–80. http://dx.doi.org/10.21632/ibr.4.1.57-80.

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Tujuan dari penelitian ini adalah untuk menjelaskan, menggambarkan, menganalisa dan melakukan pengujian efek atau dampak dari faktor-faktor pengalaman pelanggan terhadap niat pembelian kembali pada media aplikasi dan/atau situs Online Travel Agency (OTA) dengan kepuasan pelanggan sebagai variabel penghubung. Kerangka konseptual dibentuk berdasarkan tinjauan literatur dari penelititan sebelumnya. Metode kuantitatif dilakukan dengan melakukan penyebaran daftar pertanyaan (survey) dan didistribusikan ke sampel responden yang berada di wilayah Jakarta, Indonesia, berusia produktif (21 tahun keatas

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HOSSAIN, Zaber, Mahbubar RAHMAN, Kamal HOSSAIN, and Subrata KUMAR. "INVESTIGATING TOURISTS’ ONLINE TRAVEL AGENCY SELECTION INTENTION: AN EMPIRICAL ANALYSIS ON BANGLADESH." GeoJournal of Tourism and Geosites 50, no. 4 (2023): 1212–23. http://dx.doi.org/10.30892/gtg.50401-1119.

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Online travel agency (OTA) attributes are significant to travelers in deciding which travel agency to select for their trip since different attributes represent different levels of perceived value to the travelers. The study aims to investigate the OTA attributes generated perceived value effect on OTA selection intention by Bangladeshi tourists. Data were collected by following a purposive sampling technique from 307 tourists of Bangladesh who buy from OTA and analyzed by utilizing SPSS version 24 integrated with AMOS version 26, applying structural equation modeling (SEM). Information qualit

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Isya', Ana Diyanti Khoirul, Bambang Suratno, and Abdullah Azzam. "Analysis of Travel Agent Online Marketing Strategies on Social Media Content Using Sentiment Analysis and Social Network Analysis." Journal of Information Systems and Informatics 5, no. 4 (2023): 1764–78. http://dx.doi.org/10.51519/journalisi.v5i4.630.

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The growth and development of the internet users have given Indonesia an opportunity to develop internet-based services, such as online travel agents (OTA). Along with this OTA development, conventional travel agents were declining. Many conventional travel agents have decided to switch to online travel agents. The emergence of new OTAs has also made OTAs competition more challenging. Thus, a lesson learned from the market leader OTA is expected to help new OTAs surviving the competition. This research uses the sentiment analysis method to understand consumers' perceptions towards OTA and uses

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McCabe, Mary B., and Richard Weaver. "Achieving Resonance for Online Travel Brands via Mobile Devices." Journal of Economics, Trade and Marketing Management 3, no. 1 (2021): p1. http://dx.doi.org/10.22158/jetmm.v3n1p1.

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Branding for service organizations has challenges with the limited space on a mobile phone while consumers create a brand experience in an instant. This reports how online travel agencies (OTA) present their brands on mobile, as framed by the Brand Resonance Pyramid. The authors examine how the OTA present the four levels of branding: identity, meaning, judgement/feelings, and resonance. The authors reflect on qualitative perceptions of Expedia and Booking, the largest revenue OTA, applied to key branding elements on mobile devices for booking flights, accommodations, and car rentals. Travel b

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Iswahyuniarto, Didit. "Pengaruh Digital Marketing terhadap Keputusan Pembelian dan Kepuasan Pelanggan pada Jasa Online Travel Agent." Jurnal Syntax Admiration 4, no. 3 (2023): 299–315. http://dx.doi.org/10.46799/jsa.v4i3.552.

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The purpose of this study is to determine the influence of digital marketing strategies on Online. Travel Agents on purchasing decisions based on the AISAS method and its implications for customer satisfaction. Online Travel Agent (OTA) is a website that sells travel products and services through digital marketing to customers. These OTA products include hotels, flights, travel packages, and car rentals. OTAs here are third parties that resell services on behalf of other businesses. This study used descriptive statistical data analysis method. The presentation of descriptive statistical data i

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Desy Rahmawati Lukmana, Haniek Listyorini, Ray Octafian, and Hendrajaya Hendrajaya. "PENGARUH KUALITAS PELAYANAN, CITRA, DAN FUNGSI OTA (ONLINE TRAVEL AGENT) TERHADAP KEPUTUSAN TAMU MENGINAP DI MASA PANDEMI COVID-19 (Studi Kasus Pada Hotel Grand Dian Brebes)." Gemawisata: Jurnal Ilmiah Pariwisata 19, no. 2 (2023): 49–74. http://dx.doi.org/10.56910/gemawisata.v19i2.313.

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This research was conducted at the Grand Dian Hotel Brebes which aims to analyze and explain the influence of service quality, image and function of OTA (online travel agent) which is in poor condition due to lack of updates from OTA (Online Travel Agent) about hotel information, and prices from OTA (Online Travel Agent) is unstable. Research data obtained through questionnaires and interviews. The sample used in the study were 94 respondents. The research results are expected to provide useful information for management and employees. The data obtained were processed using descriptive analysi

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Wong, Eugene, and Yan Wei. "Customer online shopping experience data analytics." International Journal of Retail & Distribution Management 46, no. 4 (2018): 406–20. http://dx.doi.org/10.1108/ijrdm-06-2017-0130.

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Purpose The purpose of this paper is to develop a customer online behaviour analysis tool, segment high-value customers, analyse their online purchasing behaviour and predict their next purchases from an online air travel corporation. Design/methodology/approach An operations review of the customer online shopping process of an online travel agency (OTA) is conducted. A customer online shopping behaviour analysis tool is developed. The tool integrates competitors’ pricing data mining, customer segmentation and predictive analysis. The impacts of competitors’ price changes on customer purchasin

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Shi, Pingping, Yaogang Hu, and Yongfeng Wang. "Optimal Service Commission Contract Design of OTA to Create O2O Model by Cooperation with TTA under Asymmetric Information." Mathematical Problems in Engineering 2021 (April 30, 2021): 1–17. http://dx.doi.org/10.1155/2021/9934726.

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This paper studies the service commission contract of an online travel agency (OTA) to integrate the online to offline (O2O) model by cooperation with a traditional travel agency (TTA) under asymmetric information. The principal-agent models are established with symmetric and asymmetric service information, respectively. Further, the impacts of asymmetry information on the revenue of the OTA, TTA, and the whole O2O model and the properties of optimal commission contract are analyzed. The paper notes management implications: (1) OTA designs service commission contracts by weighing the fixed pay

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Dissertations / Theses on the topic "OTA(Online Travel Aggregator)"

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Nayar, Ajith. "Interoperability in online travel distribution an investigation of the adoption of Open Travel Alliance (OTA) standards /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 160 p, 2007. http://proquest.umi.com/pqdweb?did=1253510061&sid=2&Fmt=2&clientId=8331&RQT=309&VName=PQD.

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Le, Thanh Huong, and Malin Karlsson. "A Review of the Kano model : A Case Study on Online Travel Agencies." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33279.

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The e-commerce has increased over the last decades, and this have indicated a change in the booking behaviour within tourism. The change within the tourism business is almost completed to go from offline to online services. This has developed a new form of companies; the online travel agencies (OTAs). As this change has been developed, not all customers is aware of the function of the OTAs. The purpose of this study is to investigate the role of the Kano Model when a third party is involved in the sales through a case study of three OTA sites. This study provides a content analysis with gather

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CEDERCRANTZ, JAKOB. "Försäljning av flygbiljetter över internet : En studie om hur Scandinavian Airlines skulle kunna öka försäljningen av flygbiljetter via internet." Thesis, KTH, Industriell marknadsföring, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-149248.

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Under de senare åren har försäljningen av flygbiljetter och hotell på internet ökat. Det har tillkommit många nya företag som etablerats som internetresebyråer. Företagen har tagit marknadsandelar från flygbolagens egna försäljningskanaler vilket har gjort att flygbolagen tappat kontakten med kunderna. Detta medför att flygbolagen får svårare att veta hur deras kunder reser och de kan heller inte få kontakt med dem om det händer något oförutsett. Syftet med denna rapport är att identifiera vilka parametrar som styr kunden att välja var flygbiljetten ska bokas och på det viset kunna ta fram för

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Silva, Gislainy La?se da. "An?lise da percep??o dos consumidores de meios de hospedagem em rela??o ao uso das Online Travel Agencies (OTA?s)." PROGRAMA DE P?S-GRADUA??O EM TURISMO, 2017. https://repositorio.ufrn.br/jspui/handle/123456789/23722.

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Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-08-01T14:10:53Z No. of bitstreams: 1 GislainyLaiseDaSilva_DISSERT.pdf: 1616742 bytes, checksum: 156b6c84b565ea2cb6b2d8a4bda05573 (MD5)<br>Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-08-08T12:22:52Z (GMT) No. of bitstreams: 1 GislainyLaiseDaSilva_DISSERT.pdf: 1616742 bytes, checksum: 156b6c84b565ea2cb6b2d8a4bda05573 (MD5)<br>Made available in DSpace on 2017-08-08T12:22:52Z (GMT). No. of bitstreams: 1 GislainyLaiseDaSilva_DISSERT.pdf: 1616742 bytes, checksum: 156b6c84b565ea2cb

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Sun, Ya-Chieh, and 孫雅潔. "Strategic Research on the Development of China''s (OTA) Online Travel Agency." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/e5a8ca.

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碩士<br>國立中山大學<br>人力資源管理研究所<br>107<br>This paper explores the problems existing in the development of online tourism by studying the development status of online tourism in China, and proposes the concept of “online tourism service supply chain management” for these problems. Through the integration of the industrial chain, online resources and market demand can be effectively linked, and the multiple elements of the tourism market can be integrated: (1) government encouragement and support (2) online travel service websites should expand the scope of services (3) improve the comprehensive quali

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Evrard, Laure Marguerite Suzanne. "The Search Engine Marketing strategy (SEM) in e-tourism: a case study of the French OTA (Online Travel Agency) Voyage Privé." Master's thesis, 2018. http://hdl.handle.net/10071/18495.

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With the arrival of the Internet, the tourism has taken a big step in its existence. Online Travel Agencies have made their appearance. The customers have in general various steps throughout their buying process. On these steps the visibility and the top position of the name of the travel company is a key factor success. In order to attract clients and respond to their expectations, to implement an SEM strategy (Search Engine Marketing strategy) is one of the most important strategy for an online website to adopt. In other words, it is a strategy that will show the company how to increas

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Books on the topic "OTA(Online Travel Aggregator)"

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Einfluss der Blockchain-Technologie auf Geschäftsmodelle: Entwicklung eines Vorgehensmodells am Beispiel von intermediären Akteuren. Cuvillier Verlag, 2021.

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Book chapters on the topic "OTA(Online Travel Aggregator)"

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Alhassan, Fatawu. "Online Travel Agent (OTA) and Customer Experience in the Hospitality Sector." In Digital Transformation in the Customer Experience. Apple Academic Press, 2024. https://doi.org/10.1201/9781003560449-23.

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Stüben, Jannina Maleika, and Lorenzo Cantoni. "Sustainability Nudges While Booking a Flight on an OTA Website." In Information and Communication Technologies in Tourism 2024. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58839-6_31.

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AbstractIn recent years the ecological impact of Tourism has been more and more considered, raising the issue of how to ensure higher levels of sustainability. Especially when it comes to flights, the issue of energy consumption and of exploring strategies to reduce the CO2 footprint of civil aviation has attracted a special attention, in particular while taking into account the so-called attitude-behavior gap, which describes major discrepancies between what people say about their commitment to sustainability and what they actually do when taking decisions. A possible strategy to address such

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Chan, Mimi Mei Wa, and Dickson K. W. Chiu. "Alert-Driven Customer Relationship Management in Online Travel Agencies." In Building a Brand Image Through Electronic Customer Relationship Management. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5386-5.ch012.

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Currently, online travel agencies (OTA) allow their customers to make timely travel reservations anytime and anywhere through websites and mobile technologies. Customer service is vital to the success of any tourism and hospitality business, including online travel agencies. One major challenge that online travel agencies face is continuously declining customer experience because this may result in a high customer churn rate. Customer relationship management (CRM) is a strategy used by most organizations to increase customer lifetime value by selecting customers and maintaining their relations

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Kumar, Sunil, Shiv Kumar Gupta, Abhishek K. Vaishnav, and Pankaj Kumar. "Evaluation of E-Service Satisfaction Among Online Travel Agency (OTA) Users." In Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-9194-9.ch004.

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Online travel agencies (OTAs) are online travel platforms like Expedia.Com, Make My Trip, Booking.com, and Travelzoo, etc., which sell travel-related products and services such as hotels, flights, travel packages, rentals, amenities, and activities to customers. OTAs work as an intermediary between suppliers and customers and help both in selling and buying the products and services. Over the period, due to technological advancement, OTAs have captured an average of 40% to 50% of the total global travel market. Users of online travel agencies are also increasing significantly as they are getti

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Singh, Jagjit, and Shikha Sharma. "A Bibliometric Examination of Online Hotel Booking via OTA an AI and Tech-Driven Travel Solutions." In Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-5405-6.ch013.

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Electronic commerce has changed travel product distribution and buyer behavior. Internet usage drives the online travel market's fast development and commercial potential. Online travel booking operators now account for many global travel sales. It is feasible to do this as a result of the fast development of high-speed internet and smart phones, both of which are readily available to any person in today's world.

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Yadav, Suraj Jaywant. "Digital Platforms and Open Innovation." In Open Innovation and Technology in Tourism and Hospitality. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-8633-0.ch004.

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This study explores the impact of Online Travel Agencies (OTAs) on the hospitality industry, focusing on pricing, customer experience, and innovation. Analysis of survey data and interviews reveals that OTAs generally improve hotel performance and satisfaction. Key findings include a significant positive effect of OTAs on pricing strategies (40% strong impact) and a strong correlation (r = 0.78, p & 0.001) between OTA reviews and bookings. Regression analysis shows OTA usage frequency (β = 0.45), customer satisfaction (β = 0.38), and innovation (β = 0.29) significantly boost revenues. Desp

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Azdel, A. A., H. Khalid, S. M. Radzi, and R. N. R. Yusof. "Embedding psychographic traits into UTAUT2: A conceptual paper on Online Travel Agency (OTA) users." In Heritage, Culture and Society. CRC Press, 2016. http://dx.doi.org/10.1201/9781315386980-87.

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Kasemsap, Kijpokin. "The Importance of Customer Satisfaction and Customer Loyalty in the Service Sector." In Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2084-9.ch004.

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This chapter presents the overview of customer satisfaction; customer satisfaction and service quality; customer satisfaction and Online Travel Agency (OTA) websites in the tourism industry; customer satisfaction and switching behavior in the mobile service company; the overview of customer loyalty; the advanced issues of customer loyalty program; and the relationships among customer loyalty, customer satisfaction, brand management, and social media. Creating loyalty among customers can help service company significantly increase the purchases of existing products, charge premium prices for th

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Conference papers on the topic "OTA(Online Travel Aggregator)"

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Pratama, Yoga Aliarham, Elisafina Siswanto, Setia Budi, Jonathan Liono, Arif Qodari, and Irvan B. Arief-Ang. "Improving Hotel Search Autocomplete in Online Travel Agent (OTA) Mobile Apps Using Elasticsearch and Learning to Rank." In 2024 International Conference on ICT for Smart Society (ICISS). IEEE, 2024. http://dx.doi.org/10.1109/iciss62896.2024.10751515.

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Mangruwa, Rajiv Dharma, Akbariah Mohd Mahdzir, and Nur Naha A. Mansor. "Online Travel Agencies (OTA) Marketing Strategy: Lesson Learn From Hotel Business Performance During the COVID-19 Pandemic." In 2024 International Conference on Intelligent Cybernetics Technology & Applications (ICICyTA). IEEE, 2024. https://doi.org/10.1109/icicyta64807.2024.10912842.

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Šuman, Sabrina, Mateo Feltrin, and Dominik Pilat. "Quality Parameters of Online Travel Agencies." In 8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2024. https://doi.org/10.31410/eman.2024.487.

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An online travel agency (OTA) is a web-based travel agency that allows users to research and book various travel products and services online. Technological development has influenced the quality of existing OTA functions and also created some new ones. This paper analysed the parameters that influence the quality of online travel agencies in terms of basic process performance and basic interactions through the user interface. Three online travel agencies that are currently the most popular worldwide (Booking.com, Airbnb, and Tripadvisor) were selected and analysed qualitatively and quanti

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Puspitasari, Nia Budi, Ratna Purwaningsih, Nurul Fadlia, and Zainal Fanani Rosyada. "Driving Factors of the Intention to Purchase Travel Products Through Online Travel Agent (OTA)." In 2nd South American Conference on Industrial Engineering and Operations Management. IEOM Society International, 2021. http://dx.doi.org/10.46254/sa02.20210641.

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Sekarhati, Dwinanda Kinanti Suci, Afifah Nefiratika, Achmad Nizar Hidayanto, Nur Fitriah Ayuning Budi, and Solikin. "Online Travel Agency (OTA) Data Maturity Assessment: Case Study PT Solusi Awan Indonesia -“Flylist”." In 2019 International Conference on Information Management and Technology (ICIMTech). IEEE, 2019. http://dx.doi.org/10.1109/icimtech.2019.8843728.

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Santana, Hristina. "OPPORTUNITIES AND PERSPECTIVES FOR THE TRAVEL AGENCY RESTART IN BULGARIA AFTER THE PANDEMIC OF COVID-19." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.522.

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The recent worldwide pandemic situation registered total lockdown in the travel and tourism business. No matter traditional or online travel agent, travel package aggregator have faced the chaos of cancelled flight programmes, closed national borders and withdraw of customer requests. Many professionals were forced to stop all activities and reorganise future business plans. It is of crucial importance to forecast and prepare the travel restart in full speed in order to keep their business after the pandemic of COVID-19. The paper aims to propose perspectives and proper working plans to be imp

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Wildan, Muhammad, Ratu Annisa Gandasari, Bening Insaniyah Al-Abdillah, and Wiza Teguh. "Analysis of the Effect of Gamification Implementation on Customer Loyalty in Online Travel Agency (OTA) Mobile Applications." In 2023 International Conference on Information Management and Technology (ICIMTech). IEEE, 2023. http://dx.doi.org/10.1109/icimtech59029.2023.10278068.

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Xinmeng, Kang, and Guo Yajuan. "Assistance of Online Travel Website OTA and 3D Earth Software in Course Teaching of Geography of Air Transportation." In 2021 2nd International Conference on Education, Knowledge and Information Management (ICEKIM). IEEE, 2021. http://dx.doi.org/10.1109/icekim52309.2021.00065.

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