Relevant bibliographies by topics / OTC drug’s advertisement

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  1. Journal articles
  2. Dissertations / Theses

Academic literature on the topic 'OTC drug’s advertisement'

Author: Grafiati
Published: 2 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "OTC drug’s advertisement"

1

Singh, Supriya. "A Study on Impact of Advertisement on Consumer Buying Behaviour with respect to OTC Products in Katni City." RESEARCH REVIEW International Journal of Multidisciplinary 7, no. 1 (2022): 42–48. http://dx.doi.org/10.31305/rrijm.2022.v07.i01.005.

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The advertisement of OTC drugs plays a very important role in sale of OTC drugs in India and influence the buying decision in some aspect. The drug and magic remedies Act of 1954 and 1955 prevent advertisement of certain products that require consumption only under medical supervision. This was done in a view to prevent the self-medication for an ailment. In India the OTC drugs are allowed to be aired and are endorsed by many celebrities. Celebrities in India have a huge impact on people, so any product that is promoted by their favourite celebrity, compels them to buy that product. The impact
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2

Antonino K.C.T, Arena R.M, Baroña G.E, et al. "Impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of over-the-counter drugs in Cabanatuan city, Nueva Ecija." GSC Biological and Pharmaceutical Sciences 20, no. 2 (2022): 196–205. http://dx.doi.org/10.30574/gscbps.2022.20.2.0310.

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Direct-to-consumer pharmaceutical advertisements have slowly made its way as the main medium of endorsements for over-the-counter drugs in the Philippines. Over the years, the consumer's level of understanding regarding over-the-counter drugs and self-medication possesses a gap that has caused misuse and abuse of over-the-counter drugs. This study was designed to determine the impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of consumers on over-the-counter drugs within Cabanatuan City, Nueva Ecija. An analytical-observational quantitative study will be conducte
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3

Antonino, K.C.T, R.M Arena, G.E Baroña, et al. "Impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of over-the-counter drugs in Cabanatuan city, Nueva Ecija." GSC Biological and Pharmaceutical Sciences 20, no. 2 (2022): 196–205. https://doi.org/10.5281/zenodo.7139802.

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Direct-to-consumer pharmaceutical advertisements have slowly made its way as the main medium of endorsements for over-the-counter drugs in the Philippines. Over the years, the consumer's level of understanding regarding over-the-counter drugs and self-medication possesses a gap that has caused misuse and abuse of over-the-counter drugs. This study was designed to determine the impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of consumers on over-the-counter drugs within Cabanatuan City, Nueva Ecija. An analytical-observational quantitative study will be cond
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4

Patel, Priyanka D., Kamlesh P. Patel, and Supriya D. Malhotra. "Survey of use of over the counter drug and other than over the counter drugs among medical students, nursing and technician staff of a tertiary care teaching hospital." International Journal of Basic & Clinical Pharmacology 6, no. 3 (2017): 592. http://dx.doi.org/10.18203/2319-2003.ijbcp20170819.

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Background: To find out pattern and extent of use of OTC and other than OTC drugs among medical students, nursing and technician staff.Methods: Study began after taking permission and approval from Institutional Review Board (IRB). Medical student, nursing and technician staff of tertiary care teaching hospital was enrolled after written informed consent. Pre validated questionnaire regarding use of such use was administered to each participant.Results: A total of 200 participants responded to questionnaire, M:F ratio was 1:1.7. Majority of the participants had taken OTC drugs for cough/cold (
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5

Onyedinefu, Abraham, and Gift Ogechi Osuagwu. "The Use of Over-The-Counter Drugs and Its Health Implications in Awka South LGA, Anambra State, Nigeria." Journal of Mathematics Instruction, Social Research and Opinion 3, no. 2 (2024): 189–202. http://dx.doi.org/10.58421/misro.v3i2.227.

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This work examined the use of over-the-counter drugs and its health implications in Awka South LGA of Anambra State, Nigeria. The objective of the study is to empirically interrogate the prevalence of over-the-counter drug use in Awka South LGA of Anambra State, Nigeria; the factors influencing it, and its health implications. The study used a mixed methods research approach, with 204 respondents selected through a multistage sampling procedure. The structured questionnaire and In-Depth Interview (IDI) guide acted as data-gathering tools. The quantitative data were coded and processed with SPS
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6

Kansal, Purva. "Information vs attractiveness cues in advertisements: OTC drugs in India and USA." Journal of Asia Business Studies 7, no. 2 (2013): 140–52. http://dx.doi.org/10.1108/15587891311319431.

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7

DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11101100/014.

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The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th
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8

DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11001100/014.

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Abstract:
The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th
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9

DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11101100/014.

Full text
Abstract:
The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th
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10

Badzi, Caroline D., and Mercy M. Ackumey. "Factors influencing use of analgesics among construction workers in the Ga-East municipality of the Greater Accra region, Ghana." Ghana Medical Journal 51, no. 4 (2018): 156–63. http://dx.doi.org/10.4314/gmj.v51i4.3.

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BACKGROUND: Analgesics also known as painkillers are widely used for pain relief. There are severe health implications associated with excessive use of analgesics. This paper examines factors influencing the use of analgesics among construction workers in the Ga-East Municipality (GEM) of the Greater Accra region of Ghana.METHODS: This is a cross-sectional study involving 206 construction workers randomly sampled from 7 construction sites in the GEM. A structured questionnaire was used to elicit responses on knowledge of analgesics, types of analgesics used and factors influencing the use of a
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Dissertations / Theses on the topic "OTC drug’s advertisement"

1

Juodelytė, Elita. "Kauno miesto gyventojų savigydos ypatumai esant virškinimo trakto sutrikimams." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060708_231719-70352.

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Final master work, 41 pages, 15 graphical scheme, 6 tables, 29 references and 2 annex. Keywords: Sociological investigation, self-medication, popularity of self-medication, treatment and self-treatment, medicaments, OTC drugs, non-OTC drugs, advertisement, respondent, gastro intestinal disorder, pharmacist in self-medication, herbal remedies. Self-medication should be understood as a treatment of easy and uncomplicated disorder without the help of a health care specialist. Self-medication process occur when the self-healer can exactly realize his or her disorder or symptoms of his or h
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Journal articles
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