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Journal articles on the topic 'OTOP'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

ไพเราะ, อิสรี. "ผลกระทบของกลยุทธ์การสื่อสารทางการตลาดที่มีผลต่อการจัดจำหน่ายผ่านระบบออนไลน์ ของผลิตภัณฑ์ OTOP จังหวัดนครปฐม". Suranaree Journal of Social Science 15, № 2 (2021): 18–40. http://dx.doi.org/10.55766/xaqy7462.

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งานวิจัยนี้มีวัตถุประสงค์ 1) เพื่อศึกษากลยุทธ์การสื่อสารทางการตลาดของผลิตภัณฑ์ OTOP จังหวัดนครปฐม 2) เพื่อศึกษาการจัดจำหน่ายผ่านระบบออนไลน์ของผลิตภัณฑ์ OTOP จังหวัดนครปฐม 3) เพื่อศึกษากลยุทธ์การสื่อสารทางการตลาดผลิตภัณฑ์ OTOP จังหวัดนครปฐมที่มีผลต่อการจัดจำหน่ายผ่านระบบออนไลน์ ผู้วิจัยศึกษาจากกลุ่มผู้ผลิต OTOP จังหวัดนครปฐม 633 ราย คำนวณด้วยโปรแกรม G*Power กำหนดค่าแบบสอบถาม 180 ราย และแบบสัมภาษณ์ 18 ราย ผลการวิจัยพบว่า กลยุทธ์การสื่อสารทางการตลาดของผลิตภัณฑ์ OTOP จังหวัดนครปฐม โฆษณาต้องมีเนื้อหาสินค้าชัดเจนมีค่าเฉลี่ยเท่ากับ 3.59440 การศึกษาเชิงคุณภาพพบว่า การสื่อสารการตลาดเน้นโฆษณาผ่านแ

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2

วิโรจน์ธรรม, ดำรงค์พล, กษิดิส รัตนภรณ์, รัฐ ชมภูพาน, จุฬาภรณ์ ศรีเมืองไหม та เสริมศรี สงเนียม. "การพัฒนาศักยภาพผู้ประกอบการ OTOP ในการผลิตงานประดิษฐ์หัตกรรมกระดาษก้านบัวหลวงและการสร้างช่องทางการจำหน่ายผลิตภัณฑ์เพื่อสร้างความเข้มแข็งให้กับชุมชนหมู่บ้านพรพิมานอำเภอธัญบุรี". Journal of Home Economics Technology and Innovation 3, № 1 (2024): 781. https://doi.org/10.60101/jhet.2024.781.

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การวิจัยนี้ใช้แนวทางการวิจัยเชิงปริมาณในการตรวจสอบข้อมูลพื้นฐานของชุมชน ผู้ประกอบการสินค้าโอทอป หมู่บ้านพรพิมาน อำเภอธัญบุรี และการใช้แนวทางการวิจัยเชิงคุณภาพโดยการใช้แบบสอบถามเชิงลึกและการสัมภาษณ์ข้อมูลเชิงลึกและการจัดสัมมนากลุ่มย่อย เพื่อทราบข้อมูลพื้นฐานและข้อมูลเชิงลึกด้านความรู้ประสบการณ์การผลิตสินค้าโอทอป และความรู้ทางการทำธุรกิจ การจัดจำหน่ายสินค้าโอทอป เพื่อออกแบบการจัดการอบรมการประดิษฐ์สินค้าโอทอปจากกระดาษก้านบัวหลวง การออกแบบและการประดิษฐ์บรรจุภัณฑ์ การอบรมการจัดการธุรกิจ การวางแผนธุรกิจและการสร้างช่องทางการจัดจำหน่ายสำหรับสินค้าโอทอปงานประดิษฐ์กระดาษก้านบัวหลวงและอื่น ๆ เพื่อสร้างคว

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3

Grodgangunt, Sumalee, Katekeaw Pradit, and Bongkoch Kamolprem. "The Approach of Upgrading Sustainability Competencies in the Market for One Tambon One Product Entrepreneurs in Praiwan Subdistrict, Tak Bai District, Narathiwat Province, Thailand." Asia Social Issues 15, no. 3 (2021): 251278. http://dx.doi.org/10.48048/asi.2022.251278.

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The objectives of this study were to (1) study OTOP (One Tambon One Product) entrepreneurs’ competencies in Praiwan Subdistrict, Tak Bai District, Narathiwat Province, and (2) upgrade sustainability OTOP entrepreneurs’ competencies in Praiwan Subdistrict, Tak Bai District, Narathiwat Province. The mixed-method research technique was used in this study; the sample was 286 OTOP entrepreneurs in Praiwan Subdistrict, Tak Bai District, Narathiwat Province; and the interviewees were seven groups of OTOP (One Tambon One Product) entrepreneurs in Praiwan Subdistrict, Tak Bai District, Narathiwat Provi

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SENSANG, PHONGAMPHAI, TAVICHAKON JOMVONG, RUTHAPHAN SANTIANOTAI, and WICHAI CHATTINNAWAT. "NEW PRODUCT DEVELOPMENT FRAMEWORK BASED ON UNIVERSITYCOMMUNITY ENGAGEMENT: A CASE OF THAILAND OTOP PRODUCT DEVELOPMENT FOR ELDERLY." JOURNAL OF SUSTAINABILITY SCIENCE AND MANAGEMENT 18, no. 4 (2023): 29–43. http://dx.doi.org/10.46754/jssm.2023.04.003.

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One Tambon One Product (OTOP), Thailand’s economic development program has been used to support the local economy, create incomes on the grass root for the locals, and be one of the successful engines to drive local and country economies, which create business opportunities for the locals. This research demonstrates how the new OTOP development related to the role and cooperation between different parties, especially the university and the community that owns the OTOP product can be implemented. This research project is one of the University-community engagement projects to study and initiate

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Malaipun, Sarayut, Pongsakorn Surin, Wiwat Singsai, and Wichai Chattinnawat. "Clustering Production and Operational Practices of SME Using Correspondence Analysis: A Case Study of Northern OTOP Thailand." International Journal of Global Optimization and Its Application 1, no. 3 (2022): 145–61. http://dx.doi.org/10.56225/ijgoia.v1i3.65.

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This study aims to identify the actual conditions of the current operational practices of the One Tambon One Product (OTOP) and the actual sales and income. This research summarizes and classifies the existing practices concerning different groups of OTOP products and presents empirical evidence on how and what practices correspond to the actual business performance. This research adopted correspondence analysis as a data analysis and visualization tool to summarize and present if clusters or relationships exist among categorical variables of OTOP groups, operation practices and their revenue

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Jerico, B. Tadeo, and A. Mojica Marlon. "The one town, one product program of Cavite Province: A focus on the growth-impeding constraints." International Research Journal of Science, Technology, Education, and Management 2, no. 4 (2022): 124–38. https://doi.org/10.5281/zenodo.7563514.

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The Philippines and other ASEAN member countries have adopted the promotion of micro, small and medium enterprises (MSMEs) as a key strategy in addressing this global concern. OTOP Philippines is a key strategic project for MSMEs in promoting inclusive local economic growth. This study determined the profile of OTOP stores and identified their respective internal and external growth constraints and the extent through descriptive-correlational-causal designs utilizing 58 OTOP enterprises in the province of Cavite. Results revealed that the enterprises were identified as microenterprises and are

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Thaung Htet, Atar. "Comparative Study on OVOP of Japan and OTOP of Thailand: Lesson Learned for Myanmar Narratives." Asia Social Issues 18, no. 4 (2025): e278979. https://doi.org/10.48048/asi.2025.278979.

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This study examines the one village – one product public policy process by comparing Thailand’s OTOP scheme and Japan’s OVOP scheme. The specific objectives of this study are 1) to examine the policy process on the OVOP of Japan and OTOP of Thailand and 2) to explore lessons learn for OVOP practices in Myanmar by comparing the OVOP scheme and OTOP scheme. This study conducted the comparative analysis with a backbone of the public process: problem identification, policy formulation, and policy implementation for one village, one product (OVOP), and one tampon, one product (OTOP). The three diag

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Wisedsind, Noppawan, Jirapong Ruanggoon, Pakorn Opasvitayarux, and Sakchai Naknok. "Assessing Risks in Otop Production: Integrating Sufficiency Economy Philosophy and Sustainable Development Goals (SDGs) for Sustainable Business Practices in Samut Prakan Province." Journal of Lifestyle and SDGs Review 5, no. 2 (2025): e04522. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n02.pe04522.

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Objectives: This research assesses risks in One Town One Product (OTOP) production in Samut Prakan Province, exploring how the integration of the Sufficiency Economy Philosophy and Sustainable Development Goals (SDGs) can foster sustainable business practices in response to the new normal lifestyle. Theoretical Framework: The study combines the Sufficiency Economy Philosophy, emphasizing self-reliance and moderation, with SDGs—especially Goal 8 (Decent Work and Economic Growth), Goal 9 (Industry, Innovation, and Infrastructure), and Goal 12 (Responsible Consumption and Production)—to create a

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Singsai, Wiwat, Sarayut Malaipun, Pongsakorn Surin, and Wichai Chattinnawat. "Modelling Association between Production Practices and Business Performance of Northern Thailand OTOP Using Ordinal Logistic Regression." International Journal of Global Optimization and Its Application 1, no. 3 (2022): 162–73. http://dx.doi.org/10.56225/ijgoia.v1i3.67.

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This study presents the model representing the association of the operational management practices of the OTOP producer to the business performance and revenue growth. This study used ordinal logistic regression to analyse the collected business performance data of 101 OTOP producers located in three northern provinces of Thailand. The production and operation management practices and their levels of adoption on the Production and Stock Management, Technology and Innovation adoption, Cost and Data and IT management assessed during the site visits were statistically modelled and tested for asso

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10

ช่างสุพรรณ, อมรพล, เทพวิทูรย์ ทองศรี, สุรัตน์ เพชรเกษม та ін. "การสํารวจคุณลักษณะน้ำทิ้งจากกระบวนการย้อมผ้าไหมด้วยสีเคมี : กรณีศึกษา สถานประกอบการโครงการหนึ่งตําบลหนึ่งผลิตภัณฑ์ (OTOP) จังหวัดสุรินทร์". วารสารวิทยาศาสตร์ประยุกต์ กรมวิทยาศาสตร์บริการ 4, № 4 (2015): 45–51. http://dx.doi.org/10.60136/bas.v4.2015.292.

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ผลิตภัณฑ์ผ้าไหมไทยเป็นผลิตภัณฑ์หนึ่งที่ประสบความสําเร็จภายใต้โครงการหนึ่งตําบลหนึ่งผลิตภัณฑ์ (OTOP) โดยสามารถสร้างอาชีพที่มั่นคงและรายได้ที่พอเพียงให้กับชุมชนได้ แต่กระบวนการผลิตผ้าไหมไทยก็เป็นสาเหตุหนึ่งที่ก่อให้เกิดน้ำเสียแม้ว่าจะเป็นการผลิตในครัวเรือนหรือในชุมชนก็ตาม โดยกระบวนการที่ก่อให้เกิดน้ำเสียคือกระบวนการย้อมไหม และน้ำเสียที่เกิดขึ้นถูกปล่อยลงสู่แหล่งน้ำและแหล่งดินธรรมชาติในบริเวณท้องถิ่นนั้นๆ โดยไม่ได้รับการบําบัดอย่างถูกวิธี การศึกษานี้มีวัตถุประสงค์เพื่อทดสอบคุณลักษณะของน้ำเสียจากกระบวนการย้อมไหมด้วยสีเคมีเพื่อเป็นข้อมูลในการจัดการน้ำเสียและออกแบบระบบบําบัดน้ำเสียที่เหมาะสมสําหรับค

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Phuaomi, Waraporn, Kamontip Panyasit, Sup Amornpinyo, Montri Singhavara, and Supreeya Wangsathian. "Guidelines for the Operation of the New Royal Property OTOP Product Display and Distribution Center, Nong Khai Province, Thailand." International Journal of Management Studies and Social Science Research 06, no. 01 (2024): 12–20. http://dx.doi.org/10.56293/ijmsssr.2024.4802.

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This qualitative research aims to: 1) study the policy concepts of royal property development and royal property management that have been implemented and will be implemented in the future by the government. 2) Study the concepts of building management in the private sector. and 3) To develop a plan for the development of royal property, the OTOP product exhibition and sales center in Nong Khai province, to maximize the benefits of the government and the private sector in Nong Khai. Data were collected by in-depth interviews with 1) the person in charge of the OTOP product exhibition and sales

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Chowdhury, Ambar, and Bradd Hart. "An Unclassifiable Unidimensional Theory without OTOP." Notre Dame Journal of Formal Logic 38, no. 1 (1997): 93–103. http://dx.doi.org/10.1305/ndjfl/1039700699.

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Anh, Nguyen Thi. "One Village One Product (OVOP) in Japan to One Tambon One Product (OTOP) in Thailand: Lessons for Grass Root Development in Developing Countries." Journal of Social and Development Sciences 4, no. 12 (2013): 529–37. http://dx.doi.org/10.22610/jsds.v4i12.794.

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Following the 1997 Asian Financial Crisis, Thailandâ€™s economy which did rely on external capital and resources suffered from an imbalanced economic growth. As a solution to the economic restructuring process, endogenous development concept proved to be an alternative development paradigm which prioritizes the community development, human empowerment in the transformation of local resources. Accordingly, One Tambon One Product (OTOP) was designed to unlock grass-root potentials by generating income through developing local products in a national, regional, and global scale. This initiative wa

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Chanintornsongkhla, Mongkol, Surawat Moogem, and Pranrafa Phromprawat. "Packaging Design for OTOP Products: a Case Study of CHALARE Community Enterprise, Singhanakhon, Songkhla." Asian Journal of Arts and Culture 21, no. 1 (2021): 35–41. http://dx.doi.org/10.48048/ajac.2021.247334.

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This study was aimed to (1) investigate, survey, and collect the data of OTOP products and identity of Chalare Community and (2) to design packaging for OTOP products of Chalare Community Enterprise, which represent the community’s identity. The data were collected using structured interview with 30 OTOP producers selected by purposive sampling. The data were managed and analyzed into two parts. (1) The physical data were collected from the survey and photographing to describe the identity of OTOP products in Chalare Community. (2) The data from the interview were collected and concluded to be

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Kutsiyah, Farahdilla. "PENGEMBANGAN AGRIBISNIS SAPI BIBIT MADURA MELALUI PENDEKATAN ONE TAMBON ONE PRODUCT (OTOP) DI PULAU MADURA." Maduranch : Jurnal Ilmu Peternakan 1, no. 1 (2016): 29. https://doi.org/10.53712/maduranch.v1i1.47.

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Penelitian bertujuan mengekplorasi potensi budaya sapi sonok dan pemanfaatannya untuk pengembangan agribisnis sapi bibit madura melalui pendekatan OTOP. Penelitian dilaksanakan di Desa Dempo Barat Kecamatan Pasean Kabupaten Pamekasan. Jenis data sebagian besar deskriptif yang digali melalui eksplorasi, observasi, studi pustaka dan indept interview (wawancara mendalam). Data dianalisis dengan menggunakan analisis deskriptif. Hasil penelitian menunjukkan bahwa (1) Strategi pengembangan agribisnis sapi bibit madura melalui pendekatan OTOP meliputi village breeding centre, penyuluhan,pendampingan,

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Sitabutr, Vipada, and Samart Deebhijarn. "Community-based enterprise export strategy success: Thailand's OTOP branding program." Business and Economic Horizons 13, no. 3 (2017): 368–82. https://doi.org/10.15208/beh.2017.27.

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Thailand’s One Tambon One Product (OTOP) branded handicraft and food export program in 2016 reached nearly US$3billion, with products coming from approximately 6,000 community-based enterprises (CBE) and small-medium enterprises (SME) countrywide. The OTOP movement is a global program, with communities in China, Malawi, South Africa, Thailand, Laos, and the Philippines. This study examined the influences of perceived quality, competitiveness, trust, and distribution satisfaction on entrepreneurial export performance strategy using the OTOP product brand. Structural equation modeling used

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Potjanajaruwit, Pisit. "Effects of transport operating conditions on the rating of OTOP products of small and medium-sized enterprises (SMEs) in Thailand." E3S Web of Conferences 258 (2021): 02009. http://dx.doi.org/10.1051/e3sconf/202125802009.

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The purpose of this research was to explore the operating conditions of Small and Medium-sized Enterprises (SMEs) and their effects on the rating of products in Thailand’s One Tambon One Product (OTOP) program. The sample group in the research was the 330 owners or executives of Small and Medium-sized Enterprises that produced for the OTOP program and their products were rated 3-5 stars. A questionnaire was used to collect data. The statistics used for data analysis were Percentage, Mean, Standard Deviation. Chi-Square, and one-way ANOVA, while Scheffe Analysis was used for multiple comparison

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Boonnarakorn, Sawitree, Samart Deebhijarn, and Woranat Sangmanee. "Business strategies of snack food product export performance: A structural equation model analysis." Journal of Governance and Regulation 12, no. 1 (2023): 100–112. http://dx.doi.org/10.22495/jgrv12i1art10.

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Over the past several years the COVID-19 pandemic has devasted Thailand’s economy while simultaneously destroying the ability of numerous snack food enterprises to sell their home-grown products domestically and to export to the broader international community. Therefore, the purpose of the research was to investigate which factors affected the export performance (XPE) of Thai One Tambon One Product (OTOP) entrepreneur snack food products. From a list of OTOP export producers, the authors used systematic random sampling across six Thai regions to select the study’s 311 export entrepreneurs. Th

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Umpawan, Thidima. "DESIGN OF PROTOTYPE OF KRA ISTHMUS OTOP CENTER." Humanities & Social Sciences Reviews 6, no. 2 (2018): 34–43. http://dx.doi.org/10.18510/hssr.2018.625.

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Objective:The design of OTOP exhibition centre was aimed to study the background and local lifestyle of people in Kra Isthmus, Ranong Province and OTOP exhibition centre design for Kra Isthmus to increase the value of community shop’s appearance in accordance with Thailand 4.0 policy which aims to promote Thailand’s economy to be an innovation-driven economy. Methodology:Both qualitative and quantitative methods are used to conduct this study. The background and local lifestyle of the people at Kra Isthmus were studied by using the conceptual framework of ThidimaUmpawan.The survey was co

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Sura, Kanchana. "OTOP Leaders in Chiang Mai Province of Thailand." Journal of Global South Studies 34, no. 2 (2017): 176–96. http://dx.doi.org/10.1353/gss.2017.0018.

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Bhutwanakul, Bancha, Warit Rasri, Nutjaree Chaipranop, et al. "Developing and Enhancing the Marketing Promotion of OTOP Products with Geography Identities (GI) by Integrating the Complete Community-based Tourism Promotion." International Journal of Sociologies and Anthropologies Science Reviews 3, no. 4 (2023): 303–12. http://dx.doi.org/10.60027/ijsasr.2023.3242.

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Background and Aims: OTOP (One Tambon One Product) was established in 2001 under the economic threat by applying local wisdom to produce and create unique products, as well as creating jobs and income for the community, which encourages the community to be self-reliant. In addition, the global tourism industry tends to grow all the time and is the driving force of the global economy to develop continuously, which contributes to the increase of potential tourists in tourism. If the integration of community tourism management combined with the marketing promotion of community products will creat

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Tawingan, Teresita. "Economic Sustainability and Challenges of Micro and Small Enterprises in the One Town, One Product Program of the Department of Trade and Industry." International Journal of Entrepreneurship, Business and Creative Economy 4, no. 1 (2024): 1–16. http://dx.doi.org/10.31098/ijebce.v4i1.1735.

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This study examined economic sustainability in micro and small enterprises (MSEs) participating in the "One Town, One Product" (OTOP) program in Laguna Province. Using a descriptive correlation approach, the surveys gathered quantitative data from MSEs and Department of Trade and Industry (DTI) representatives. The aim of this study was to assess MSE economic performance, disparities between DTI and MSE views, challenge severity, and recommend improvements. Results showed that MSEs in OTOP Laguna achieved sustainability in financial performance, labor productivity, and product diversity. Dispa

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Teng, Bochuan, Yu-Hsiang Tu, Joshua Kaplan, Ziyu Liang, Zachary Krieger, and Emily R. Liman. "Subtype-specific gating mechanisms of OTOP channels by protons." Biophysical Journal 121, no. 3 (2022): 247a. http://dx.doi.org/10.1016/j.bpj.2021.11.1482.

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Tuamsuk, Kulthida, Thongchai Phabu, and Chollabhat Vongprasert. "Knowledge management model of community business: Thai OTOP Champions." Journal of Knowledge Management 17, no. 3 (2013): 363–78. http://dx.doi.org/10.1108/jkm-10-2012-0321.

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Tadeo, Jerico B., and Danica S. Muralla. "Opportunities and Challenges of Selected One Town One Product Enter-prises in Selected Towns of Cavite Amidst Pandemic." International Journal of Multidisciplinary: Applied Business and Education Research 3, no. 11 (2022): 2255–65. http://dx.doi.org/10.11594/ijmaber.03.11.12.

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The One Town One Product (OTOP) is a program of the Philippines wherein enterprises sell their products that are available within their localities. This study aimed in determination of challenges and opportunities experienced by these enterprises in Cavite. The researchers used descriptive-correlational design, purposive sampling and flexible data survey approaches through questionnaires. The proponents found that most of the OTOP enterprises were operating young, their initial capital is Php 300,000.00 below and most of the enterprises have one to nine employees. The participants of the study

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SUTTIPONG, RATANAREE, PHANPHET SUWATTANARWONG, PRASIT CHIMBOONMA, and WICHAI CHATTINNAWAT. "GENERALISED AHP APPROACH WITH LATENT FACTOR AND STRATUM FOR SELECTING PROGRAM OF IMPROVING THE POSITION OF THAILAND’S OTOP PROGRAM FOR ELDERLY CONSUMER MARKET." JOURNAL OF SUSTAINABILITY SCIENCE AND MANAGEMENT 17, no. 10 (2022): 22–33. http://dx.doi.org/10.46754/jssm.2022.10.003.

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We presented a generalised AHP technique to accommodate the proposed method of the extended AHP proposed by Suttipong et al. (2022) to prioritise and position the OTOP product for the elderly consumer market. This research presented the generalised formula for developing the extended methodology proposed by Suttipong et al. (2022) that can consider the different information of a selected group of information called latent factors. We generalise and use the matrix form and account for the consumer preferences collected from a different group of elderly consumers classified by the latent factor.

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Nithitwaraphakun, Kannaphat. "Developing an English training course for local wisdom inheritance of one village one product in Thailand." Advances in Language and Literary Studies 11, no. 6 (2020): 38. http://dx.doi.org/10.7575/aiac.alls.v.11n.6p.38.

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The purposes of this study were to 1) develop an English training course for local wisdom inheritance of One Tambon (Village) One Product (OTOP) in Amphawa district, Samut Songkhram province, 2) compare the English achievement results of the participants before and after the English language training 3) study learners’ English performance, including vocabulary and the communication about process of making Thai coconut palm sugar presentation with determine criteria, and 4) study learners’ satisfaction with the training course. The sample participants were 10 OTOP entrepreneurs in Amphawa Distr

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ใจหมื่น, รัชชานนท์, та อังศนา พงษ์นุ่มกูล. "การพัฒนาระบบจัดการผ้ากะเหรี่ยง". วิทยาศาสตร์และเทคโนโลยีสู่ชุมชน 1, № 4 (2023): 44–58. http://dx.doi.org/10.57260/stc.2023.618.

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การพัฒนาระบบจัดการผ้ากะเหรี่ยง มีวัตถุประสงค์ เพื่อพัฒนาระบบร้านขายสินค้า OTOP ประเภท เสื้อกะเหรี่ยง กระเป๋า ผ้าทอ กำไล แบบออนไลน์ เพื่อออกแบบเว็บไซต์ที่สามารถจัดการ การทำงานได้ในรูปแบบต่างๆ เช่น การจัดการคลังสินค้า การแก้ไขข้อมูล การเพิ่มข้อมูลและการเรียกดูรายงานการซื้อขายได้ตามช่วงเวลา ช่วยอำนวยความ สะดวกให้แก่ลูกค้าที่เข้ามาชมเว็บไซต์หรือสนใจซื้อสินค้า สามารถซื้อสินค้าในเลือกช่องทางการสั่งซื้อสินค้าผ่านระบบออนไลน์หลากหลายแบบ เช่นทาง facebook ทางเว็บไซต์ได้ โดยใช้โปรแกรม WordPress , WooCommerce และ hostings.ruk-com.in.th ในการพัฒนาระบบร้านค้า ออนไลน์ เพื่อให้ลูกค้าตัดสินใจในการเลือกสินค้าได้

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Sitabutr, Vipada, and Samart Deebhijarn. "Community-based enterprise export strategy success: Thailand’s OTOP branding program." Business and Economic Horizons 13, no. 3 (2017): 368–82. http://dx.doi.org/10.15208/beh.2017.27.

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Sitabutr, Vipada, and Paitoon Pimdee. "Thai Entrepreneur and Community-Based Enterprises’ OTOP Branded Handicraft Export Performance." SAGE Open 7, no. 1 (2017): 215824401668491. http://dx.doi.org/10.1177/2158244016684911.

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Thailand’s One Tambon One Product (OTOP) branded handicraft and food export program is expected in 2016 to reach nearly US$3 billion, with products coming from approximately 6,000, five-star-ranked community-based and small–medium enterprises countrywide. This study therefore examined influences of perceived quality, perceived price, trust, and satisfaction on enterprise export performance using the OTOP product brand. Structural equation modeling used LISREL Version 9.1 to conduct a confirmatory factor analysis and test the hypothesized interrelationships on the variables’ effect on export pe

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Ines, Medilyn M. "The Impact of Marketing Strategies on Sales Performance: An Analysis of the 4Ps among OTOP Entrepreneurs." International Journal of Research and Innovation in Social Science IX, no. IV (2025): 4464–75. https://doi.org/10.47772/ijriss.2025.90400319.

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This study explores the relationship between marketing strategies, specifically the 4Ps (Product, Price, Place, Promotion), and sales performance among One Town One Product (OTOP) entrepreneurs. Utilizing a quantitative approach, the research investigates how these marketing strategies impact key indicators of sales performance, including overall sales, store performance, product success, and team effectiveness. A survey was administered to 62 OTOPreneurs, collecting data on the implementation of the 4Ps and their corresponding sales outcomes. The data were analyzed using Spearman’s Rank Corre

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Phonsuwan, Seksan, and Voratas Kachitvichyanukul. "Simulation for OTOP supply chain with hybrid push-pull flow control." International Journal of Services and Operations Management 15, no. 2 (2013): 196. http://dx.doi.org/10.1504/ijsom.2013.053645.

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Kemavuthanon, Suvaroj, and Joanne Duberley. "A Buddhist view of leadership: the case of the OTOP project." Leadership & Organization Development Journal 30, no. 8 (2009): 737–58. http://dx.doi.org/10.1108/01437730911003902.

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Meesad, Supichaya, Jutamas Namwongsri, and Panya Maneesai. "A study on impacts of packaging on otop products among tourists in phitsanulok." Asian Journal of Multidimensional Research (AJMR) 10, no. 1 (2021): 7–16. http://dx.doi.org/10.5958/2278-4853.2021.00027.6.

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Huttasin, Nara. "Perceived Social Impacts of Tourism by Residents in the OTOP Tourism Village, Thailand." Asia Pacific Journal of Tourism Research 13, no. 2 (2008): 175–91. http://dx.doi.org/10.1080/10941660802048498.

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ทรงอิทธิสุข ‎, ปุณณดา, та วนัสนันท์ ศิริรัตนะ. "การยกระดับมาตรฐานผลิตภัณฑ์เครื่องจักรสานไม้ไผ่สู่ชุมชน กลุ่มจักสานพบพระทรายงาม ตำบลพบพระ อำเภอพบพระ จังหวัดตาก". Interdisciplinary Academic and Research Journal 4, № 5 (2024): 391–416. http://dx.doi.org/10.60027/iarj.2024.267560.

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ภูมิหลังและวัตถุประสงค์: การยกระดับมาตรฐานผลิตภัณฑ์เครื่องจักรสานไม้ไผ่สู่ชุมชน กลุ่มจักสานพบพระทรายงามตำบลพบพระ อำเภอพบพระ จังหวัดตาก มีวัตถุประสงค์ ดังนี้ 1) เพื่อจดลายสิทธิ์บัตรให้แก่กลุ่มจักสานพบพระทรายงาม เพื่อเป็นอัตลักษณ์ของกลุ่มจัก สานพบพระทรายงาม ตำบลพบพระ อำเภอพบพระ จังหวัดตาก 2)เพื่อศึกษาดูงานและอบรมเชิงปฏิบัติการจริงเพื่อนำทักษะและความรู้ใหม่ที่ได้นำมาปรับปรุงผลิตภัณฑ์จักสานของกลุ่มตนเองกลุ่มจักสานพบพระทรายงาม ตำบลพบพระ อำเภอพบพระ จังหวัดตาก 3)เพื่อพัฒนาผลิตภัณฑ์และการต่อยอดผลิตภัณฑ์ใหม่ จำนวน 2 ผลิตภัณฑ์ และพัฒนาช่องทางการตลาดกลุ่มจักสานพบพระทรายงาม ตำบลพบพระ อำเภอพบพระ จังหวัดตาก

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Dacer, Gerry B. Dacer, and Gehana D. Lamug. "Management Practices of Entrepreneurs Under One-Town One Product Projects in Camarines Norte." International Journal of Research and Innovation in Social Science IX, no. XIV (2025): 383–411. https://doi.org/10.47772/ijriss.2025.914mg0031.

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This study aimed to obtain data regarding the management practices of One-Town-One-Product entrepreneurs in Camarines Norte. The study used the descriptive-correlational method and survey questionnaire in data gathering with 70 respondents. Frequency distribution, percentage ranking, weighted mean, and Somer’s d were utilized. The findings are as follows: 1) Most respondents were 25 to 34 and 45 to 54 years old, female, married, college graduates, attended one to three seminars/trainings, and have one to three organization memberships; 2) OTOP entrepreneurs implemented management practices; 3)

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Natsuda, Kaoru, Kunio Igusa, Aree Wiboonpongse, and John Thoburn. "One Village One Product – rural development strategy in Asia: the case of OTOP in Thailand." Canadian Journal of Development Studies/Revue canadienne d'études du développement 33, no. 3 (2012): 369–85. http://dx.doi.org/10.1080/02255189.2012.715082.

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Luangpaiboon, Pongchanun. "Strategic design for dynamic multi-zone truckload shipments: A study of OTOP agricultural products in Thailand." Computers and Electronics in Agriculture 135 (April 2017): 11–22. http://dx.doi.org/10.1016/j.compag.2017.01.023.

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Kutsiyah, Farahdilla. "KERAGAAN POTENSI DESA DI KECAMATAN PADEMAWU KABUPATEN PAMEKASAN MELALUI PENDEKATAN ONE TAMBON ONE PRODUCT." CERMIN: Jurnal Penelitian 4, no. 2 (2020): 350. http://dx.doi.org/10.36841/cermin_unars.v4i2.724.

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One Tambon one product (OTOP) adalah pendekatan pembangunan yang memanfaatkan seluas-luasnya potensi wilayah dengan mempertahankan kelestarian lingkungan, agar mendukung pengembangan industri kecil dan menengah. Penyusunan keragaan potensi desa di Kecamatan Pademawu Kabupaten Pamekasan melalui penelusuran pustaka yang dikolaborasikan dengan penghitungan LQ (location quiteont), observasi, dan FGD (Focus group discussion). Hasil penelitian menunjukkan bahwa komoditi unggulan masing-masing desa di Kecamatan Pademawu adalah (1) Desa Padelegan: ikan teri (2) Baddurih : wisata bahari kepiting-rajung

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Ploysri, Wat, Krairop Charoensopa, and Suppawan Pankohlerng. "The Development of OTOP Product Packaging Design of Maha Sawat Farmer Housewife Group, Nakhon Pathom Province, Thailand." Asian Social Science 14, no. 9 (2018): 111. http://dx.doi.org/10.5539/ass.v14n9p111.

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The aims of the study were: (1) to investigate the needs toward product packaging of the farmer housewife group in Maha Sawat, Nakhon Pathom province, (2) to develop the product packaging design of the farmer housewife group in Maha Sawat, Nakhon Pathom province, and (3) to test the product-packaging market from consumers of the farmer housewife group in Maha Sawat, Nakhon Pathom province. The sample included (1) ten participants for analyzing needs toward the product packaging by employing the focus group discussion and (2) two-hundred consumers for testing product-packaging market by using a

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Chaiprapat, Supapan, Boonsiri Limsakul, and Nikorn Sirivongpaisal. "A feasibility study on establishing distribution centres for One Tambon One Product (OTOP) project in Songkhla Province." International Journal of Integrated Supply Management 4, no. 1 (2008): 34. http://dx.doi.org/10.1504/ijism.2008.016066.

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Qu, Huajun, Yi Su, Lianzhi Yu, Hongchao Zhao, and Chunxia Xin. "Wild‐type p53 regulates OTOP 2 transcription through DNA loop alteration of the promoter in colorectal cancer." FEBS Open Bio 9, no. 1 (2018): 26–34. http://dx.doi.org/10.1002/2211-5463.12554.

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Noble, Valentin. "Mobilities of the One-Product policy from Japan to Thailand: a critical policy study of OVOP and OTOP." Territory, Politics, Governance 7, no. 4 (2018): 455–73. http://dx.doi.org/10.1080/21622671.2018.1511463.

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Paspirom, Graipop, and Yanin Rugwongwan. "Perception Factors on Buying Decision between the Thais and Malaysians: Silk authentic and modern usage." Environment-Behaviour Proceedings Journal 3, no. 9 (2018): 9. http://dx.doi.org/10.21834/e-bpj.v3i9.1496.

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The researcher committed searching for the key from cognitive and affective. This study investigates the factors before and after giving information buying decision between Thai and Malaysia with the following objectives: 1. Study the relevant elements of Thai and Malaysia. 2. To compare and evaluate the interest in Silk authentic and modern usage product 3. To summarise the results and perceptions that affect form buying.Keywords: Perception, Authentic, Modern Usage, OTOP, DecisioneISSN: 2398-4287 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK

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Sriviboon, Chutikarn, Atidtaya Bousri, and Watsamon Santaweesuk. "Impact of perceived price, appearance, and brand attachment on future purchase intentions: A case study of OTOP and SME products in Thailand." International Journal of ADVANCED AND APPLIED SCIENCES 11, no. 12 (2024): 155–61. https://doi.org/10.21833/ijaas.2024.12.017.

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This study investigates the impact of perceived price, perceived appearance, and brand attachment on future purchase intentions for One Tambon One Product (OTOP) and Small and Medium-sized Enterprises (SME) products. This study investigates the integration of cultural identity into creative product development, using Water Hyacinth as a central theme, under the slogan "Do Less, Get More." It employs a quantitative research approach to explore how cultural identity can be a source of innovation and differentiation in product design. Data were collected via questionnaires from 335 customers in P

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Panawong, Naruepon, Chakkrit Snae Namahoot, and Michael Brückner. "Classification of Tourism Web with Modified Naïve Bayes Algorithm." Advanced Materials Research 931-932 (May 2014): 1360–64. http://dx.doi.org/10.4028/www.scientific.net/amr.931-932.1360.

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In this paper we report results of a research aimed at classification Web contents on tourism with a modified Naïve Bayes algorithm. We used Web pages relating touristic information about Thailand. An appropriate light-weight tourism ontology with related terms was used to improve the results, which were categorized into six categories (attractions, accommodation, dining, local product markets, One Tambon One Product (OTOP) shops, and events). The Naïve Bayes algorithm generates results for each category, but Web pages can contain diverse information about tourism spanning over groups. The i

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Charunphankasem, Rawiphon. "Development of Web Application for Packaging Design." International journal of Multimedia & Its Applications 13, no. 05 (2021): 1–9. http://dx.doi.org/10.5121/ijma.2021.13501.

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The majority of One Tambon One Product (OTOP) entrepreneurs desired a new packaging design that attracts the attention of consumers. The aims of this research were to 1) determine the packaging demands of entrepreneurs, 2) develop a conceptual framework for web applications, and 3) create web applications. Finally, 4) to ascertain entrepreneurs' satisfaction with the use of web applications in packaging design. The demographic and sample were recruited from the central region's population, entrepreneurs, and customers. Purposive sampling was used to choose 400 entrepreneurs and customers in Sa

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Hart, Bradd, and Sergei Starchenko. "Addendum to “A structure theorem for strongly abelian varieties”." Journal of Symbolic Logic 58, no. 4 (1993): 1419–25. http://dx.doi.org/10.2307/2275151.

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By a variety we mean a class of algebras in a language , containing only function symbols, which is closed under homomorphisms, submodels, and products. A variety is said to be strongly abelian if for any term in , the quasi-identityholds in .In [1] it was proved that if a strongly abelian variety has less than the maximal possible uncountable spectrum, then it is equivalent to a multisorted unary variety. Using Shelah's Main Gap theorem one can conclude that if is a classifiable (superstable without DOP or OTOP and shallow) strongly abelian variety then is a multisorted unary variety. In fact

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Karki, Bir Bahadur. "Doing Business and Role of Government for Entrepreneurship Development." Journal of Nepalese Business Studies 7, no. 1 (2012): 53–62. http://dx.doi.org/10.3126/jnbs.v7i1.6407.

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Doing business takes perspective of domestic primarily smaller companies and measure the regulation applying to them through their life cycle. The objective is regulation designed to be efficient accessible to all and simple in their implementation. Globally, doing business remain easiest in OECD high income economies. Out of 183 economies Singapore retains to top ranking or the ease of doing business whereas Nepal has ranked in 116. The main aims of one village one product (OVOP) and one Tambon one product (OTOP) is to develop micro, small and medium enterprise at the grass root level and red

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