Relevant bibliographies by topics / Outdoor Advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Outdoor Advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 July 2024

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Journal articles on the topic "Outdoor Advertising"

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Lowery, Bryce. "Outdoor Advertising." Interdisciplinary Journal of Signage and Wayfinding 3, no. 2 (2019): 21–28. http://dx.doi.org/10.15763/issn.2470-9670.2019.v3.i2.a47.

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Outdoor advertising has a long history of serving as a landmark of the experience economy. In the United States early signage often featured traveling shows and circuses. As the automobile changed lifestyle trends, billboards followed the new roading experience. Today, outdoor advertising is increasingly seen as a part of experiencing cities, clustered in entertainment districts. Through spatial reorganization, integration into the built environment, and the development of increasingly engaged technologies, outdoor advertising is adapting to the new experiences of urban life. Signage is being used in new ways to enhance the quality of life in places that are commonly associated with consuming goods and services. As a landmark of the experience economy, signage orients individuals to these locations by drawing attention to opportunities to eat, drink, and have fun.
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Vinnik, Alina Evgenievna, and Boris Aleksandrovich Tkhorikov. "Analysis, prospects and problems of autdoor advertising market development." Vestnik of Astrakhan State Technical University. Series: Economics 2020, no. 3 (2020): 94–100. http://dx.doi.org/10.24143/2073-5537-2020-3-94-100.

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The article focuses on the problems of the rapidly developing segment of the advertising line - outdoor advertising. The results of studying the dynamics and structure of the outdoor advertising market allowed to consider this segment promising, since outdoor advertising is the only media channel, in which sales have steadily increased over the past ten years. It has been stated that outdoor advertising irritates a relatively small number of respondents (14%); for comparison: TV advertising - 56%, Internet advertising - 67% of respondents. The structure of the advertising market of the Russian Federation from 2008 to 2019 has been analyzed. The analysis has illustrated that the most significant segment of the global outdoor advertising market is roadside billboards; second and third places are occupied by street furniture and transit advertising. Roadside billboards are being phased out in many markets due to tightening legislation; according to the experts, by 2021 the share of this segment will decrease by 4%. The research was carried out taking into account the data of such businesses as MAGNA and the Association of Communication Agencies of Russia. The US has the world's largest outdoor advertising market; Japan has the highest outdoor advertising spending. The key factors that ensure the priority of outdoor advertising in comparison with other advertising media are highlighted: wide audience coverage, largest advertising space, relatively low cost of advertising contact, variety of types and formats of advertising structures, etc. Topical problems are formulated that hinder the further growth of the studied segment: low level performance and quality of visual content, difficulties in assessing the effectiveness of outdoor advertising.
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Vinnik, Alina Evgenievna. "Outdoor advertising market in conditions of pandemic." Vestnik of Astrakhan State Technical University. Series: Economics 2021, no. 2 (2021): 98–107. http://dx.doi.org/10.24143/2073-5537-2021-2-98-107.

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The article presents the results of studying the global and Russian advertising market dynamics, in particular, the outdoor advertising market in a pandemic. The crisis triggered by the COVID-19 pandemic has affected almost all advertising markets. The most stable markets were considered in the USA and China. The media segments of the advertising market in Russia in the period of 2010 - 2020 have been analyzed; advertising on the Internet is recognized as a leading segment, in second and third places are television advertising and UN advertising, respectively. Global ad spend across all media is 4.2% lower in 2020. Outdoor, TV, radio and print advertising revenues amounted to $ 233 billion. The outdoor advertising market was among the first to be negatively affected by the pandemic: the decrease in car and pedestrian traffic led to changes in marketing budgets, a less number of advertisers and high cost of outdoor advertising. Starting from the second half of 2020, the market began to recover, which in the near future will entail an increase in brand spending on outdoor advertising. The relevance of programmatic sales in modern conditions has been proved. The costs of programmatic purchases of digital inventory in outdoor advertising in the USA are illustrated, the slow introduction of programmatic purchases in the UN-company of Russia is noted. The results of a neuromarketing study conducted in 2020 among residents of Belgorod, confirming the problem of low visibility of outdoor advertising, are presented. The main directions of further development of the outdoor advertising market are outlined: short-term planning, reduction of terms and volumes of advertising placement; digitalization of inventory; consolidation of outdoor advertising operators; development of programmatic sales in the regions, etc.
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Quercia, D., G. Di Lorenzo, F. Calabrese, and C. Ratti. "Mobile Phones and Outdoor Advertising: Measurable Advertising." IEEE Pervasive Computing 10, no. 2 (2011): 28–36. http://dx.doi.org/10.1109/mprv.2011.15.

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Woodside, Arch G. "Outdoor advertising as experiments." Journal of the Academy of Marketing Science 18, no. 3 (1990): 229–37. http://dx.doi.org/10.1007/bf02726474.

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Handayani, Sri, Enny Rachmani, Kriswiharsi Kun Saptorini, et al. "Is Youth Smoking Related to the Density and Proximity of Outdoor Tobacco Advertising Near Schools? Evidence from Indonesia." International Journal of Environmental Research and Public Health 18, no. 5 (2021): 2556. http://dx.doi.org/10.3390/ijerph18052556.

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Background: Smoking was among the top contributors to deaths and disability as the prevalence among male adults remains high, and that among male youth increases in Indonesia. While local studies have shown high visibility of outdoor tobacco advertising around schools, the country still has no outdoor tobacco advertising ban. Objective: To examine the association between youth smoking behavior and measures of outdoor tobacco advertising density and proximity in Indonesia. Methods: We combined two primary data sources, including outdoor tobacco advertising and smoking behavior among male youth in Semarang city. We randomly selected and interviewed 400 male students at 20 high schools in the city. In addition, we interviewed 492 male adults who lived near the schools for comparison. Results: We found significant associations between smoking use among youth (but not among adults) and measures of outdoor tobacco advertising density and proximity in Semarang city. Youth at schools with medium and high density of outdoor tobacco advertising were up to 2.16 times more likely to smoke, compared to those with low density. Similarly, youth at senior high schools with proximity to outdoor tobacco advertising were 2.8 times more likely to smoke. Also, young people at poorer-neighborhood schools with a higher density of and proximity to outdoor tobacco advertising were up to 5.16 times more likely to smoke. Conclusions: There were significant associations between smoking use among male youth (but not among male adults) and measures of outdoor tobacco advertising density and proximity in Indonesia. This highlights the need to introduce an outdoor tobacco advertising ban effectively, at least near schools.
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Madlenak, Radovan, Roman Chinoracky, Natalia Stalmasekova, and Lucia Madlenakova. "Investigating the Effect of Outdoor Advertising on Consumer Decisions: An Eye-Tracking and A/B Testing Study of Car Drivers’ Perception." Applied Sciences 13, no. 11 (2023): 6808. http://dx.doi.org/10.3390/app13116808.

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This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in Žilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the conscious and subconscious effects of outdoor advertising on consumer decisions. The findings of this study have important implications for businesses providing outdoor advertising spaces, as well as those using outdoor advertising as a form of advertisement. Additionally, the study provides insights into the role of transportation background and how it influences consumer behaviour in relation to outdoor advertising.
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Widyo Harsanto, Prayanto, and Anak Agung Gede Bagus Udayana. "Outdoor Advertising in Yogyakarta During Post-Pandemic Covid-19 in Socio–Design Study." Mudra Jurnal Seni Budaya 38, no. 1 (2023): 73–83. http://dx.doi.org/10.31091/mudra.v38i1.2147.

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This study aims to identify and critically analyze Outdoor Advertising in Yogyakarta using a socio-design approach. Outdoor Advertising, such as banners, banners, posters, billboards, and other media installed in every corner of Yogyakarta, is a dilemma. According to the view of a person or institution/industry, existence of Outdoor Advertising is an effective medium for conveying promotional messages to the public. Meanwhile, for regulators, especially for local governments, this can provide regional income through relatively high taxes. Nevertheless, on the other hand, the rise of Outdoor Advertising raises aesthetic, security, and environmental management issues in Yogyakarta City. This study uses a qualitative method with a socio-design approach (social aesthetics). The social-aesthetic process appreciates design work in a socio-environmental context, both the human environment, the natural environment, and the social environment. The design work in this study is the design of Outdoor Advertising is an essential variable because the delivery of messages through Outdoor Advertising will determine the content, shape, and type, as well as the location or installation. When viewed from a functional context, advertising is to help market products and services persuasively. From the aesthetic context, outdoor advertising displays must focus on Yogyakarta's social, economic, cultural, and environmental aspects. The results of this study indicate that Outdoor Advertising is needed for communicators to convey messages on products/services. As an essential regulator, the local government makes public spatial planning policies related to ad placement. Therefore, Outdoor Advertising can help increase the positive perception of the correlated people to form the image of the Yogyakarta city planning, which is unique and has a comfortable heart.
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Kosirev, E. V. "The concept of outdoor advertising." Russian competition law and economy, no. 1 (March 30, 2019): 14–17. http://dx.doi.org/10.32686/2542-0259-2019-1-14-17.

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The article consideres the outdoor advertising signs and legislator approaches to it's definition. The article concludes that currently uniformity of outdoor advertising content conception for legislators, law applicators and experts community is absent. The article also includes the «outdoor advertising» original concept.
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ZAHRÁDKA, JAROSLAV, VERONIKA MACHOVÁ, and JIŘÍ KUČERA. "WHAT IS THE PRICE OF OUTDOOR ADVERTISING: A CASE STUDY OF THE CZECH REPUBLIC?" AD ALTA: 11/01 11, no. 1 (2021): 386–91. http://dx.doi.org/10.33543/1101386391.

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The aim of the paper is to analyze the price of outdoor advertising in various regions of the Czech Republic. The base source of data is the website plakatov.cz, from which the prices of outdoor advertisement in individual regions were obtained. The results show that the prices of outdoor advertisement in the individual regions are the same. The main difference is in how many outdoor advertisements are located in individual regions for the lowest and how many for the highest price. An overview was created, which shows what is the price of outdoor advertisement in each region, how many ads are located in each region and subsequently, the data is displayed using a map. The results show that the cheapest outdoor advertisement is located in the Hradec Králové region. The price of the outdoor advertisement in the Hradec Králové Region is CZK 5,204. On the contrary, the most expensive outdoor advertisement is in Prague. The price of outdoor advertising in Prague is CZK 16,567. Most outdoor advertisements are located in Prague. There are 174 outdoor advertisements in Prague. The lowest number of outdoor advertisements is in the Pardubice and Zlín regions. There are 18 outdoor advertisements in both regions. The difference between outdoor advertisements in the Pardubice and Zlín regions is in their price. While in the Zlín Region outdoor advertising costs CZK 6,466, in the Pardubice Region it costs CZK 12,333. The results are beneficial for people who are interested in outdoor advertising. They are mostly beneficial for outdoor advertising producers to know their standing compared to their competition and other regions.
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Dissertations / Theses on the topic "Outdoor Advertising"

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Подолкова, Світлана Віталіївна, Светлана Витальевна Подолкова, Svitlana Vitaliivna Podolkova, and N. Ye Kosolap. "Innovations in outdoor advertising." Thesis, Вид-во СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/22046.

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The traditional billboard display may be the main element of outdoor advertising campaigns, but like any industry and particularly any advertising method the medium is evolving all the time. New advances in outdoor advertising have not been technological wonders or major diversions from the norm, but have been logical evolutions of the standard method of putting a big message on a big billboard. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/22046
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Jordaan, Pieter Francois. "A rationale for the effective management of outdoor information transfer." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-07212005-131914.

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Belinskaya, Yulia. "Outdoor Advertising and Gender Differences : Factors Influencing Perception and Attitudes." Thesis, Stockholms universitet, JMK, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120367.

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The thesis examines attitudes towards outdoor advertising, with strong emphasis on gender-based differences. The research intends to reveal the most influencing factors, including gender, format, different images and recall. Earlier researchers have argued that females are inclined to rate advertisements more positively than men. Five different, but interconnected studies, one content analysis and four surveys, were implicated in order to measure the responses to advertising. It is further suggested that positive attitude towards outdoor advertising affects the purchase intent. The theme of sexualised advertising is also discussed within this research. After detailed examination of the advertisements in the centre of St. Petersburg it was concluded that females’ rating is considerably more positive compared to males in the situation of high processing opportunity. However, men were more positive when respondents were asked about more general attitudes to outdoor advertising. Recall of advertising was studied within the field settings and showed that women indeed demonstrate better visual memory. Such factors as format, content were proved to have influence on the recall. In addition, different visual preferences were tested within one study. The findings prove that gender differences in perception of outdoor advertising do exist and should be taken into consideration by advertisers in order to raise the effectiveness of advertising campaigns.
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Morais, Gabriel António Oliveira. "A Tipografia e sua aplicabilidade no Outdoor publicitário." Master's thesis, [s.n.], 2011. http://hdl.handle.net/10284/2540.

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Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências da Comunicação, especialização em Tecnologias da Comunicação.<br>O mundo vive, cada vez mais, da importância da informação e, desde sempre, o Homem procurou comunicar e partilhar os seus pensamentos, ideias, necessidades e emoções. Com o surgimento da escrita novos horizontes foram encontrados, visto que despontou a possibilidade de registar e perpetuar o conhecimento, em distintas áreas, por sucessivas gerações e contribuir, consecutivamente, para a evolução das sociedades, tais como as conhecemos actualmente. Ao percorrermos os espaços citadinos deparamo-nos com uma forte presença de tradições e desenvolvimentos que são produto das gerações que os foram delineando. Como processo activo em que se inserem, as cidades estão em constante mutação e pelo fluxo humano e comercial que geram são inúmeras as publicidades presentes que têm o desígnio de encaminhar um grande número de pessoas para uma determinada acção. O Outdoor não foge a este esquema comunicativo. Este meio procura atingir o maior número de pessoas possível de uma forma rápida e consistente. Para que isto seja concretizado tem de ser dotado de elementos visuais que quando conjugados resultem em composições gráficas bem construídas, com mensagens claras e simples e nas quais o espectador reúna interesse. A Tipografia é um desses componentes visuais que possibilita uma melhor compreensão da mensagem visual, assim como a leitura se torna mais agradável do ponto de vista estético. Como elemento gráfico da Comunicação, a Tipografia exprime-se na forma e organização visual da escrita possibilitando uma activa e eficaz transmissão de mensagens nos seus afectos suportes, quando bem aplicada e idealizada. Provida por uma excelente riqueza e personalização dos seus elementos ajuda-nos a compreender o mundo através da sua função estética e informativa, tornando a Comunicação Visual legível e compreensível. Considerando a evidente relevância para a Comunicação dentro das sociedades, o objectivo deste estudo estabeleceu-se em entender a Tipografia e a sua aplicabilidade no contexto da Comunicação Visual publicitária, mais precisamente no Outdoor através de uma análise teórica e prática destes conceitos. The world lives, increasingly, of the importance of information and human beings have always sought to communicate and share their thoughts, ideas, needs and emotions. With the beginning of writing new horizons were found, emerged as the ability to record and perpetuate the knowledge of different areas by successive generations and contribute consecutively for the evolution of societies, as we know them today. When we walk in a particular city space, we are faced with a strong presence of traditions and developments that are the product of previous generations. As an active process in which they live, the cities are changing and the human and commercial flow that they produce, originates numerous advertisements that have a mission to route a large number of people for a specific action. The Billboard is no exception to this communicative scheme. This means tries to reach as many people as possible in a fast and consistent way. For this to be achieved must be provided with visual elements that when combined result in graphic compositions well built, with clear and simple messages and in which the viewer gathers interest. Typography is one of those visual components which allow a better understanding of the visual message, as well as the reading becomes more pleasing aesthetically. As a graphic communication, Typography expresses itself in the form and visual organization of written providing an active and effective transmission of messages in their assigned media, when properly applied and idealized. Provided by a great richness and personalization of its elements helps us understand the world through their aesthetic and informative function, making visual communication readable and understandable. Given the obvious relevance for communication within societies, the objective of this study was established to understand Typography and its current applicability in the context of Visual Communication advertising, more precisely on the Billboard by a theoretical and practice analysis of these concepts.
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Zamblauskaitė, Evelina. "Lauko reklamos poveikio vertinimas Kauno mieste." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_184313-21262.

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Viena iš plačiai paplitusių reklamos rūšių yra išorinė arba lauko reklama, kuri pasiekia plačią auditoriją. Lauko reklama veikia vartotoją per jo pažinimą, emocijas ir elgesį. Atsižvelgiant į šias dimensijas, reklamos taikomos įvairioms auditorijoms, jas veikiant įvairiais būdais. Problemos ištyrimo lygis. Nuolat kintančioje aplinkoje reklamos industrijos problematika yra aktuali, nes suteikia galimybę didinti įmonių pardavimus bei plėsti paslaugų spektrą. Tačiau labai sudėtinga išmatuoti poveikį, todėl šiame darbe bus vertinamas lauko reklamos poveikis vartotojui. Reklamos teorinius aspektus nagrinėjo L. Markauskas (2008), D.L. Wilcox (2007), L. Šliburytė (2007), T. Yeshin (2006), B. Čereška (2004), G. J. Tellis (2004), D. Jokubauskas (2003), S. Vaitiekus (2002), R. Mažeikaitė (2001) ir kt. Darbo objektas. Lauko reklamos poveikis vartotojui. Darbo tikslas. Teoriniais aspektais išanalizuoti reklamos poveikį bei įvertinti lauko reklamos poveikį Kauno miesto vartotojams. Darbo uždaviniai. 1. Atlikti reklamos poveikio teorinę analizę. 2. Atskleisti lauko reklamos specifiką. 3. Išanalizuoti Lietuvos ir užsienio autorių atliktus reklamos poveikio vertinimo tyrimus ir parengti tyrimo modelį. 4. Įvertinti lauko reklamos poveikį Kauno miesto vartotojams. Reklamos veikia vartotoją per jo pažinimą, emocijas ir elgesį. Atsižvelgiant į šias dimensijas, reklamos taikomos įvairioms auditorijoms, jas veikiant įvairiais poveikio būdais. Lauko reklama labiausiai veikia Kauno miesto vartotojus... [toliau žr. visą tekstą]<br>Relevance. Outdoor advertising is one of the most common advert types. It’s influence reaches a wide audience. Outdoor advert affects consumer through his emotions, knowledge and behavior. Considering these dimensions, outdoor adverts created for diversity of consumer profiles, while using different appliances Object. Outdoor advertising and the way it affects consumer. Purpose. Analyze the effects of Advert and Outdoor advertising on Kaunas city consumers by using theoretical aspects. Tasks: • Perform a theoretical analysis on Advertising effects. • Discover outdoor advertising specifics • Analyze advertising impact researches made by local and foreign authors and create and prepare the research model • Evaluate the effect of outdoor advertising in Kaunas. Research methods: related science literary analysis, comparable analysis, questionnaire analysis. Research results: The first chapter discusses the advert impact on consumer and Outdoor advertising specifics. Second chapter analyzes advertising impact researches by local and foreign authors. Outdoor advertising impact on consumer research model is prepared also. Third chapter bases outdoor advertising impacts on Kaunas city consumers, research methodic. With appliance of questionnaire analysis method, the conclusion is made that Advertising is essential for consumer because it provides vital information about existence of various products and services. One of the key points that encourages consumer to buy occurs to be the... [to full text]
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Wong, Tsui-wan. "The impact of outdoor commercial signs on the imageability of Hong Kong." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B2579999x.

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Guo, Chen. "The role of outdoor advertising on streetscapes in the metropolitan commercial areas of Hong Kong." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B39634541.

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Debarry, Olivia Samantha. "The interpretation of visual cues on billboards in urban and periurban areas : a semiotic analysis." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2446.

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Thesis (MTech (Graphic Design))--Cape Peninsula University of Technology, 2016.<br>In the South African advertising industry, blame is often cast on the designer for a failed campaign. However, human interactions are multi-faceted and deserve further exploration, particularly if the designer is expected to be socially responsible. If this is the case, one has to consider society as a whole if potentially life-saving or socially transformative advertising campaigns are going to be impactful. This study focuses on a specific public awareness campaign related to HIV/Aids education, the loveLife campaign, and how its billboards were interpreted. This study employs a qualitative research design and semiotic analysis with student participants from schools in Cape Town, South Africa, to investigate how the target audience understands and interprets campaign billboards.
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Guo, Chen, and 郭琛. "The role of outdoor advertising on streetscapes in the metropolitan commercial areas of Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B39634541.

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Bever, Olga Alexeyevna. "Linguistic Landscapes of Post-Soviet Ukraine: Multilingualism and Language Policy in Outdoor Media and Advertising." Diss., The University of Arizona, 2010. http://hdl.handle.net/10150/194464.

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This research investigates language use in Linguistic Landscapes (LLs) of an urban center of post-Soviet eastern Ukraine The major focus is on how the signs represent linguistic, social and ideological phenomena in the context of competing local, national, and global language ideologies with Ukrainian, Russian and English in Cyrillic and Roman scripts. More than 100 pictures of public signs were selected and analyzed, from more than one thousand photographs.Detailed analyses of the signs show that the `one state - one language' official language policy is not effective in the predominantly Russian-speaking eastern Ukraine: the signs frequently use Russian, and blend in Ukrainian. There were revealing differences between establishment categories. Bank signs were almost all in Ukrainian, because they are government regulated. In contrast, local clothing store signs used Russian, along with English and European languages to convey `modernity', `prestige' and `high fashion'; other establishment (casinos and electronics stores) mixed Russian and Ukrainian with some English. English and European languages with Roman script were also frequently used to `smooth over' the conflict between Ukrainian and Russian.The genetic closeness of Ukrainian and Russian allows a linguistic phenomenon that reconciles the languages, `bivalency'. Bivalency refers to shared linguistic elements between the languages, allowing the signs to appeal to the local population, while complying with the official Ukrainian language policy. This work analyzes and documents bivalency at phonological, morphological, and lexical levels, introducing a new sensitive tool for quantifying language dominance in signs.The overall conclusion is that signs in the LLs reveal that despite the official language policy, both Ukrainian and Russian appear in signs. In this way, Linguistic Landscapes may predict a future Ukraine in which both Russian and Ukrainian are accepted as official languages.This work contributes several new perspectives to the analyses of LLs. It demonstrates that LLs are multimodal, multilayered and multidimensional to be studied from a multidisciplinary perspective; the methodology integrates Critical Discourse Analysis and grounded theory; LLs are considered as texts analyzed on multiple discourse levels. The work invents and applies continua of bivalency as a multilevel phenomenon. The research focuses on LLs in eastern Ukraine.
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Books on the topic "Outdoor Advertising"

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Agnew, Hugh E. Outdoor advertising. Garland, 1985.

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Incorporated Society of British Advertisers., ed. Guide to outdoor advertising. 2nd ed. Incorporated Society of British Advertisers, 1985.

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United States. Federal Highway Administration. Special Programs & Evaluation Branch., ed. Control of outdoor advertising: Orientation. Federal Highway Administration, Office of Right-of-Way, Program Requirements Division, Special Programs & Evaluation Branch, 1994.

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O'Doherty, Eimear. Outdoor advertising: An urban planning perspective. University College Dublin, 2002.

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Library of Congress. Congressional Research Service, ed. Outdoor advertising control along federal-aid highways. Congressional Research Service, Library of Congress, 1986.

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Mynors, Charles. The control of outdoor advertising and graffiti. Shaw & Sons, 2009.

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Mynors, Charles. The control of outdoor advertising and graffiti. Shaw & Sons, 2009.

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Virginia. Laws of Virginia relating to outdoor advertising. 2nd ed. Michie, 2000.

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R, Taylor Charles. On-premise signs as storefront marketing devices and systems. U.S. Small Business Administration, 2005.

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R, Taylor Charles. On-premise signs as storefront marketing devices and systems. U.S. Small Business Administration, 2005.

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Book chapters on the topic "Outdoor Advertising"

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Wrey, C. B., R. Nelson, and A. E. Sykes. "Using Outdoor Advertising." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-87.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Outdoor Advertising Agency." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-82.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "Outdoor Advertising - The Medium." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-86.

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Mishra, Anubhav, and Tata Sai Vijay. "Outdoor and support media." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-13.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Outdoor Agency in Action." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-88.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Social Aspects of Outdoor Advertising." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-93.

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Miliopoulou, Georgia-Zozeta. "Text and image combinations: Print, outdoor, post, meme." In Creative Advertising Concept and Copy. Routledge, 2024. http://dx.doi.org/10.4324/9781003330721-5.

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Radvan, Michal. "Zdanění venkovní reklamy." In Pocta prof. Josefu Bejčkovi k 70. narozeninám. Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0094-2022-33.

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The article deals with the issue of taxation of outdoor advertising. After a critical analysis of the existing legal regulation of the local charge for using public space and a historical excursion to the draft law on municipal taxes, the hypothesis that the charge for using public space is a sufficient tool for limiting visual smog is refuted. A combination of administrative law, tax law, and non-legal instruments is appropriate to effectively regulate the visual smog (co-)caused by outdoor advertising. It is necessary to introduce a local advertising charge, the individual structural components of which are presented at the end of the article.
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Pasch, Keryn E., and Natalie S. Poulos. "Outdoor Food and Beverage Advertising: A Saturated Environment." In Advances in Communication Research to Reduce Childhood Obesity. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-5511-0_14.

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Cronin, Anne M. "Publics and Publicity: Outdoor Advertising and Urban Space." In Public Space, Media Space. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137027764_13.

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Conference papers on the topic "Outdoor Advertising"

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Zhang, Yipeng, Yuchen Li, Zhifeng Bao, Songsong Mo, and Ping Zhang. "Optimizing Impression Counts for Outdoor Advertising." In KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. ACM, 2019. http://dx.doi.org/10.1145/3292500.3330829.

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Liu, Bing, and Fu Liu. "Positioning Analysis of Urban Outdoor Advertising." In International Conference on Economics and Management Innovations (ICEMI). Volkson Press, 2017. http://dx.doi.org/10.26480/icemi.01.2017.415.416.

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"The Delphi Technique in Outdoor Advertising." In 19th European Conference on Research Methods. ACPIL, 2020. http://dx.doi.org/10.34190/erm.20.074.

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Dujmović, Ana, and Nace Pušnik. "Advertising on city buses." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p62.

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Public transportation became a prime carrier of “moving images” in many consumer cultures. The main interest was to investigate how many advertisements participants can retrieve from memory and what was their general opinion on outdoor advertising. A field and online survey (both in form of questionnaire) were carried out in a group of 1200 participants. They were divided in six groups and analyzed according to their age, gender and frequency of using the public transportation. The results indicate that memory of outdoor advertising decreases with age. The participants most frequently agreed with the assertion/claim that outdoor advertisement on city buses of Ljubljana impedes the outside view through the window of the bus making it difficult to orient themselves according to surrounding. Advertisers could take this into account and avoid posting ads on the bus windows, or limit this to the parts where ads are least distracting the users.
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Mao, Jianlin, Bo Li, Yuhui Li, and Xing Wu. "An RFID-based outdoor advertising management system." In 2011 IEEE International Conference on Cyber Technology in Automation, Control, and Intelligent Systems (CYBER). IEEE, 2011. http://dx.doi.org/10.1109/cyber.2011.6011790.

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GARCÍA CARRIZO, Jennifer. "SUSTAINABLE OUTDOOR ADVERTISING IN THE CONTEMPORARY CITY." In 6 Conference Creatives Cities. ICONO 14 Editorial, 2018. http://dx.doi.org/10.7195/piccc.00013.

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Oprishch, Natalia. "IMPLICATIONS FOR OUTDOOR ADVERTISING CULTURALLY BASED STUDY." In 16th International Technology, Education and Development Conference. IATED, 2022. http://dx.doi.org/10.21125/inted.2022.1746.

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LiPeng and XuJiu. "Research on using sign language in outdoor advertising." In 2011 International Conference on Image Analysis and Signal Processing (IASP). IEEE, 2011. http://dx.doi.org/10.1109/iasp.2011.6109138.

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Zhou, Yan. "Research on the Design of Rural Outdoor Advertising." In Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/edmi-19.2019.80.

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Бикмеев, Р. Д., and Е. В. Ахтямова. "OPERATION OF VEHICLES PRIMARILY AS A TOOL OF OUTDOOR ADVERTISING." In ПРОБЛЕМЫ ЧАСТНОПРАВОВОГО И ПУБЛИЧНО-ПРАВОВОГО РЕГУЛИРОВАНИЯ ТРАНСПОРТНОЙ ДЕЯТЕЛЬНОСТИ. Crossref, 2023. http://dx.doi.org/10.56777/pplaw.2023.45.90.007.

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В статье рассматриваются вопросы, связанные с правовым регулированием размещения рекламной информации на транспортных средствах, использования транспортных средств преимущественно в качестве средств наружной рекламы и о некоторых существующих на данный момент проблемах The article deals with issues related to the legal regulation of the placement of advertising information on vehicles, the use of vehicles primarily as a means of outdoor advertising and some of the current problems.
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