Relevant bibliographies by topics / Outdoor advertising media

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Outdoor advertising media'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 July 2025

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Journal articles on the topic "Outdoor advertising media"

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Himanshu, Mr, and Vanshika Thapli. "Advertising Media." REVIEW JOURNAL PHILOSOPHY & SOCIAL SCIENCE XLIX, no. 2 (2024): 308–21. https://doi.org/10.31995/rjpss.2024.v49i02.039.

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Advertising media encompasses the various channels and platforms through which promotional messages are communicated to target audiences. This overview explores both traditional media, such as television, radio, print, and outdoor advertising, and digital media, including social media, search engine marketing, email, and display ads. Each type offers unique advantages, such as wide reach and precise targeting, but also faces challenges like ad saturation and regulatory constraints. As consumer behavior evolves, future trends in advertising media are leaning towards increased personalization, t
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A., Rahman HI M.Si. "The Management of the Social and the Outdoor Advertising Media in Political Campaign Activities." International Journal of Management Sciences and Business Research 8, no. 2 (2019): 07–15. https://doi.org/10.5281/zenodo.3491425.

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The social and the outdoor advertising media are medium that is often used in political campaign activity in Indonesia. Both media are packaged and managed attractively in hopes of persuading the public to choose certain parties or politicians. Based on this condition, the writer was interested to understand how to manage campaign media in political parties, especially the social and the outdoor advertising media. Then, to examine this problem, the writer used the qualitative method to design a single case study as a method to analyze the problem. This research is generally in the form of desc
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Vinnik, Alina Evgenievna, and Boris Aleksandrovich Tkhorikov. "Analysis, prospects and problems of autdoor advertising market development." Vestnik of Astrakhan State Technical University. Series: Economics 2020, no. 3 (2020): 94–100. http://dx.doi.org/10.24143/2073-5537-2020-3-94-100.

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The article focuses on the problems of the rapidly developing segment of the advertising line - outdoor advertising. The results of studying the dynamics and structure of the outdoor advertising market allowed to consider this segment promising, since outdoor advertising is the only media channel, in which sales have steadily increased over the past ten years. It has been stated that outdoor advertising irritates a relatively small number of respondents (14%); for comparison: TV advertising - 56%, Internet advertising - 67% of respondents. The structure of the advertising market of the Russian
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Eken, Begüm. "Interactive Digital Displays for Outdoor Advertising." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (2017): 85–92. http://dx.doi.org/10.18844/prosoc.v4i11.2853.

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As we live in a period called the ‘Information Age’, new communication technologies are enabling newer possible ways for advertisers to interact differently with customers. High-technology televisions, the Internet, touch screens and such technologies are changing the media environment. Therefore, it changes the ways of communication. Nowadays, interactive digital displays are more commonly used for outdoor advertisements such as shop displays, billboards and on public transport. This research explores the impacts of interactive digital displays for outdoor advertising and how efficiently they
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Vinnik, Alina Evgenievna. "Outdoor advertising market in conditions of pandemic." Vestnik of Astrakhan State Technical University. Series: Economics 2021, no. 2 (2021): 98–107. http://dx.doi.org/10.24143/2073-5537-2021-2-98-107.

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The article presents the results of studying the global and Russian advertising market dynamics, in particular, the outdoor advertising market in a pandemic. The crisis triggered by the COVID-19 pandemic has affected almost all advertising markets. The most stable markets were considered in the USA and China. The media segments of the advertising market in Russia in the period of 2010 - 2020 have been analyzed; advertising on the Internet is recognized as a leading segment, in second and third places are television advertising and UN advertising, respectively. Global ad spend across all media
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Andrew, Heather, Helen Haines, and Shaun Seixas. "Using neuroscience to understand the impact of premium digital out-of-home media." International Journal of Market Research 61, no. 6 (2019): 588–600. http://dx.doi.org/10.1177/1470785319851316.

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In this article, Heather Andrew and Dr Shaun Seixas of Neuro-Insight, and Helen Haines from Ocean Outdoor explain how modern brain imaging technology can be applied to measure people’s emotional, subconscious responses to different forms of outdoor media, from static paper and paste posters to multisensory advertising screens. With reference to visual attention, emotional intensity, desirability, and memorability, they describe a program of research that investigated brain response to the latest generation of outdoor advertising locations, and which explains the cognitive processes that underl
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Jiang, Dan. "The Dissemination of the Visual Image of Wuhan Tianhe Airport Terminal under Urban Cultural." Advanced Materials Research 1065-1069 (December 2014): 2706–9. http://dx.doi.org/10.4028/www.scientific.net/amr.1065-1069.2706.

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With the vigorous development of China's civil aviation industry and the advertising industry in recent years, airport image as a "commanding city height" has increasingly attracted attention of many as an ideal place for advertising and corporation image display. Airport advertising communication constitutes audience including government officials, high-level policy makers, corporate travel managers and travelers, in which high-income earners and foreign guests take a higher proportion. Airport advertising (on free media and aviation propaganda machine business supplies media) main involves t
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Waheed, Abdul, and Jianhua Yang. "The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior." International Journal of Customer Relationship Marketing and Management 8, no. 1 (2017): 30–48. http://dx.doi.org/10.4018/ijcrmm.2017010103.

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Selection of an advertising medium is exceptionally important for an organization. Outdoor media advertising is known as the traditional type of advertising while e-marketing is challenging and growing trend in order to capture the intention of consumer. The core objective of this paper is to examine the effect of “e-marketing” and “outdoor advertising” on exploratory consumer buying behavior within the electronic industry. Data were collected from the questionnaire distribution among 1500 students in Pakistan from March 2015 to January 2016, where 1310 questionnaires were found valid for furt
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Putri, Nindy Eka, Silfeni Silfeni, and Feri Ferdian. "STRATEGI PROMOSI MELALUI MEDIA PERIKLANAN DESA WISATA KUBU GADANG KOTA PADANG PANJANG." JURNAL PENDIDIKAN DAN KELUARGA 9, no. 2 (2018): 113. http://dx.doi.org/10.24036/jpk/vol9-iss2/119.

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The purpose of this research is to analyze the promotion strategy through advertising media at Desa Wisata Kubu Gadang Kota Padang Panjang view from 3 indicator: print media, electronic media, outdoor media. The research is a descriptive qualitative with survey method. Determination of informant using purposive sampling and snowball sampling. The purposive sampling technique involving 2 informant from tourism govermant and 2 informant from desa wisata Kubu Gadang Kota Padang Panjang manager then snowball sampling technique involving 3 informant from desa wisata Kubu Gadang Kota Padang Panjang
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Gan, Zhinan, and Sang-Bing Tsai. "Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis." Mathematical Problems in Engineering 2021 (December 15, 2021): 1–11. http://dx.doi.org/10.1155/2021/5341523.

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Along with the development and promotion of Internet technology, new media are increasingly diversified, enriching and changing our lives. This paper focuses on outdoor interactive advertising as a communication method, analyzing its creative features and applications. Unlike traditional advertising, where audiences receive passively, new media interactive advertising establishes a more direct communication method for consumers and products, creating different sensory stimulation and emotional experience environments according to the characteristics of products and conducting a series of inter
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Dissertations / Theses on the topic "Outdoor advertising media"

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Bever, Olga Alexeyevna. "Linguistic Landscapes of Post-Soviet Ukraine: Multilingualism and Language Policy in Outdoor Media and Advertising." Diss., The University of Arizona, 2010. http://hdl.handle.net/10150/194464.

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This research investigates language use in Linguistic Landscapes (LLs) of an urban center of post-Soviet eastern Ukraine The major focus is on how the signs represent linguistic, social and ideological phenomena in the context of competing local, national, and global language ideologies with Ukrainian, Russian and English in Cyrillic and Roman scripts. More than 100 pictures of public signs were selected and analyzed, from more than one thousand photographs.Detailed analyses of the signs show that the `one state - one language' official language policy is not effective in the predominantly Rus
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Du, Plooy Amarentia Therese. "A framework for the planning and integration of out-of-home advertising media in South Africa." Thesis, University of Pretoria, 2012. http://hdl.handle.net/2263/24225.

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The Out-of-home advertising media are far more expansive than they used to be, and the shape and format of these media globally, as well as in South Africa, have changed considerably over the past few decades. Until rather recently, the out-ofhome advertising media landscape consisted primarily of outdoor advertising or billboards; but these days, this has expanded to include other platforms, such as transit advertising media, street and retail furniture advertising media, and a wide variety of alternative out-of-home advertising media types. This proliferation of out-of-home advertising media
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Rizo, Sergio Avila. "Estudo comparativo da mídia exterior em São Paulo e Buenos Aires." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/84/84131/tde-05062013-164305/.

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Esta dissertação procura comparar a mídia exterior das cidades de São Paulo e Buenos Aires. Para tanto se vale de métodos e procedimentos interdisciplinares de duas grandes áreas: geografia e comunicação. O objeto de estudo é compreendido no contexto do desenvolvimento das cidades e, dessa forma são apresentados elementos mínimos sobre os processos de desenvolvimento urbano e posteriormente as principais questões relativas ao tema no período contemporâneo. Na cidade de São Paulo a mídia exterior foi proibida no ano de 2006 enquanto Buenos Aires, embora possua complexa legislação, apresenta gra
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Mafra, Heloisa Pedrosa de Araújo. "A intencionalidade linguística e os aspectos de oralidade nas campanhas publicitárias de instituições de ensino em outdoors nas cidades de Recife e Olinda." Universidade Católica de Pernambuco, 2012. http://www.unicap.br/tede//tde_busca/arquivo.php?codArquivo=884.

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No presente trabalho, buscou-se mostrar as inscrições da linguagem oral percebidas nas mensagens de campanhas publicitárias de Instituições de Ensino, em outdoors, com propaganda de seus cursos, com vistas a uma interação com seu público consumidor. Como contribuição linguística, o trabalho se apoia nos ensinamentos de Marcuschi (2008), para auxiliar a esclarecer definições dos gêneros textuais, que permitam responder algumas características de apresentação textual, e nas propostas teóricas de Koch (2002), com vistas à investigação da intertextualidade na construção expressiva do outdoor, em t
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Liu, Chiung-Mei, and 劉瓊媚. "Creative Research on the Visual Design of Ambient Media -Outdoor Advertising of Taipei Metro." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/j8e2p5.

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碩士<br>國立臺灣師範大學<br>美術學系<br>102<br>Mass Transportation System, like the heart of a city, facilitating convenience in people’s daily life, is one of the indispensable and important means of transportation. Outdoor Advertising, on the other hand, has multi-forms and changes, adapting its manifestation of advertising to different Ambient Media. Therefore, on the visual design of ambient media, this study categorizes some design modes that are used in actual exposure for many times and that densely pre-post advertising works of creative research in Taipei metro in order to form new executable experi
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Votruba, Daniel. "Cenové prostředí mediálního trhu OOH reklamy v České republice." Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-448334.

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This thesis analyses the pricing environment of the OOH advertising media market in the Czech Republic. In the theoretical part, it introduces the concept of marketing and marketing communication, but also touches upon advertising as such and its role in society, which is in many cases controversial. Furthermore, this thesis focuses on a specific communication channel, namely outdoor advertising. It presents its history, development and current trends. It describes the various types of formats offered on the Czech market, including innovative and alternative ones, but also presents the current
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Strejcová, Anna. "Vizuální média v městském veřejném prostoru." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-305107.

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The diploma theses Visual Media in the Urban Space deals with the issue of commercial visual media in the public space and the way they are incorporated to the city centers. I am focusing on that kind of media that invade the public space with the biggest force, such as billboards, bigboards, citylights, video screens, wraps, etc. The goal of the research is to compare the placement and the quantity of the out-of-home advertisements in the center of Prague and Barcelona. The research is done from the historical, cultural and geographical point of view (I am not going to investigate the visual
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Tustin, D. H. "The relationship between above-the-line advertising and below-the-line promotion spending in the marketing of South African products and services." Thesis, 2002. http://hdl.handle.net/10500/593.

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The rapid increase in the expenditure on below-the-line promotions (consumer and trade promotions, direct marketing, sponsorship and public relations) relative to above-the-line advertising (television, radio, print, outdoor and cinema) in South Africa has earmarked a new era of integrated marketing communication strategies across all sectors. Ultimately, this strategic shift has brought about a need to better understand the relationship between above-the-line advertising and below-the-line promotions and to measure the impact of such changes on company sales/profits over the long-term. In
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Tustin, Deon Harold. "The relationship between above-the-line advertising and below-the-line promotion spending in the marketing of South African products and services." Thesis, 2002. http://hdl.handle.net/10500/593.

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The rapid increase in the expenditure on below-the-line promotions (consumer and trade promotions, direct marketing, sponsorship and public relations) relative to above-the-line advertising (television, radio, print, outdoor and cinema) in South Africa has earmarked a new era of integrated marketing communication strategies across all sectors. Ultimately, this strategic shift has brought about a need to better understand the relationship between above-the-line advertising and below-the-line promotions and to measure the impact of such changes on company sales/profits over the long-term. In
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Books on the topic "Outdoor advertising media"

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Sammon, Ken. Planning for out-of-home media. Traffic Audit Bureau, 1987.

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Charles, Warner. Media selling: Broadcast, cable, print and interactive. 3rd ed. Iowa State Press, 2004.

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Charles, Warner. Media selling: Television, print, the Internet, and radio. 4th ed. Wiley-Blackwell, 2009.

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Commission, Monopolies and Mergers. Avenir Havas Media SA and Brunton Curtis Outdoor Advertising Ltd: A report on the acquisition by Avenir Havas Media SA of Brunton Curtis Outdoor Advertising Ltd. HMSO, 1991.

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Front, Billboard Liberation, and Los Cabrones Press, eds. The art & science of billboard improvement. Los Cabrones Press, 1990.

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Commission, Monopolies and Mergers. Avenir Havas Media SAand Brunton Curtis Outdoor Advertising Ltd: A report on the acquisition by Avenir Havas Media SA of Brunton Curtis Outdoor Advertising Ltd : presented to Parliament by the Secretary of State for Trade and Industry by command of Her Majesty,November 1991. H.M.S.O., 1991.

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Sammon, Ken. Planning for Out of Home Media. Traffic Audit Bureau, 1987.

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The appraisal of outdoor advertising signs. Appraisal Institute, 1994.

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Lipworth, Sydney, and Great Britain. Averir Havas Media Sa & Brunton Curtis Outdoor Advertising (Monopolies & Mergers Commission Report Series). Bernan Press, 1991.

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Carlson, Linda C. Advertising with Small Budgets for Big Results: How to buy print, broadcast, outdoor, online, direct response & offbeat media. Barrett Street Productions, 2014.

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Book chapters on the topic "Outdoor advertising media"

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Mishra, Anubhav, and Tata Sai Vijay. "Outdoor and support media." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-13.

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Cronin, Anne M. "Publics and Publicity: Outdoor Advertising and Urban Space." In Public Space, Media Space. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137027764_13.

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Silla, Cesare. "Outdoor Advertising and the Remediation of Public Space(s)." In The Routledge Companion to Urban Media and Communication. Routledge, 2019. http://dx.doi.org/10.4324/9781315211633-9.

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Einstein, Mara. "From Advertising to Marketing." In Advertising. Oxford University Press, 2017. http://dx.doi.org/10.1093/wentk/9780190625887.003.0001.

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What is advertising? Advertising is a paid communication used to persuade someone to buy a product or service of an identified sponsor. The advertisement is disseminated through media and can be in the form of a print ad (magazine, newspaper, or outdoor), a radio...
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Waheed, Abdul, Jianhua Yang, Ikram Ullah Khan, Safeer Ullah Khan, and Muhammad Farrukh. "The Comparison Between Traditional vs. Advanced Means of Marketing Communications." In Diverse Methods in Customer Relationship Marketing and Management. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5619-0.ch010.

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The selection of an effective advertising campaign is remarkably essential for organizations to get consumers' attention where diverse conventional mediums were already operational over the past decades (i.e., outdoor media advertising). However, the trend has been transformed toward revolutionary means of marketing communications owing to widespread penetration of the technology. Therefore, electronic marketing is a challenging and growing trend to attain consumers' attention using internet in the present era. The core aim of this chapter is to investigate the significance of e-marketing (eM)
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Brozovic, M., M. Mikota, and I. Pavlovic. "Steadfastness of Colours of Outdoor Advertising Media." In DAAAM International Scientific Book 2010. DAAAM International Vienna, 2010. http://dx.doi.org/10.2507/daaam.scibook.2010.03.

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Kurultay, Ayse Binay. "Storytelling in Cross-Media Advertising." In Multi-Platform Advertising Strategies in the Global Marketplace. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3114-2.ch006.

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Multi-platform communication is becoming the norm as media practice has been changing with the growth of technologies that put viewers in more control and introduce interactivity. This chapter focuses on the Turkish cross-platform advertising campaign, Tweet Village for Sekerbank that received a bronze prize in 2015 at Cannes Lions, which is globally regarded as the most important festival in the field of creative communication. The campaign focused on thousands of family farmers who quit farming to migrate to urban cities in order to support those who resisted leaving. The campaign involves m
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Bradley, Nigel. "Audience and advertising research." In Marketing Research. Oxford University Press, 2013. http://dx.doi.org/10.1093/hebz/9780199655090.003.0017.

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This chapter discusses audience and advertising research. It provides the purposes and shows the importance of audience and advertising research. Media measurement surveys dictate the amounts paid to buy advertising space; they also offer ready-made segmentation to marketing managers. Audience research offers guidance for media owners on what is of interest to readers, viewers, or listeners. The chapter addresses newspapers, magazines, radio, television, the internet, outdoor, and cinema. It also looks at how research can provide some indication of advertising effectiveness. Various measures a
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Ostapenko, Nataliia, Maryna Kolosnichenko, and Tetiana Lutsker. "MODERN POSTER AS A VARIETY OF ADVERTISING: TYPES AND FORMATS OF MEDIA IN DIFFERENT COMMUNICATION CHANNELS (on the example of an adaptive poster design)." In Graphic design in information and visual space. Publishing House “Baltija Publishing”, 2023. http://dx.doi.org/10.30525/978-9934-26-274-6-12.

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It is proved that modern multifunctional posters are an important means of communication. The classification of graphic objects according to various features is indicated, the emphasis is on the social one. Terminological aspects of advertising practice are covered. Advertising functions are listed and described. The main modern types of media advertising media are generalized. The types of outdoor, indoor and advertising on transport, Internet advertising are listed, its advantages and disadvantages are revealed. The tendencies of development of the modern poster are outlined. A variety of pl
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Musser, Charles. "The Stereopticon: Platform or New Media Form?" In Politicking and Emergent Media. University of California Press, 2016. http://dx.doi.org/10.1525/california/9780520292727.003.0003.

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Investigates the history of the stereopticon as a radically modernized magic lantern and its place in a larger US media formation. Using random word searches, its arch of popularity is traced from the 1860s to an 1890s apex, followed by a gradual decline. The coincidence of its emergence with the term “illustrated lecture” is noted, pointing towards the initial formation of the documentary tradition. Circa 1850 the Frederick and William Langenheim developed the photographic glass slide: a key element of the stereopticon dispositif. Ten years later John Fallon introduced the stereopticon as a f
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Conference papers on the topic "Outdoor advertising media"

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Yin, Jin. "Study on qEcologicalq Media Construction in the Outdoor Advertising." In 2015 International Conference on Arts, Design and Contemporary Education. Atlantis Press, 2015. http://dx.doi.org/10.2991/icadce-15.2015.112.

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Tawaddud, Besse, Najmawati Sulaiman, Abdul Muin, and Muliaty Muliaty. "Development of Ergonomically-Based Rotary Lightbox for Outdoor Advertising Media." In Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia. EAI, 2025. https://doi.org/10.4108/eai.11-11-2024.2354482.

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Wang, Xiaolin. "The Transformation of Outdoor New Media Advertising Communication Mode in the Era of Smart Media." In The First China Xijing Intelligent Media Forum (CXIMF 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201102.003.

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Li, Landuo. "Research and Analysis of Outdoor Advertising New Media under the Internet Environment." In Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/edmi-19.2019.14.

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Golubkova, Ekaterina. "The Potential for the Transformation of Public Space in Yekaterinburg via Non-Standard Advertising Media." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-53.

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In the article, the author considers the influence of new advertising media on the establishment of public space and the transformation of the urban environment of Yekaterinburg. Though popular in Europe, the sociocultural phenomenon Ambient media remains insufficiently studied in contemporary Russia. Ambient advertising has the ability to change the usual urban space in a special way, overcoming environmental alienation and modelling the environment into a comfortable and safe one, therefore developing the public life of the city, making it attractive and creating ‘places of attraction’ for c
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Li, Lin, Wei Zhang, and Lin Liu. "Research on the Application of LED Media Building Curtain Wall in Urban Outdoor Advertising." In 2019 International Conference on Management Science and Industrial Economy (MSIE 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/msie-19.2020.43.

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Zhao, Chen, Tao Wang, and Yuan-yuan Liu. "Research on the Interactivity of the New Outdoor Media Advertising for the Bus Station." In 3d International Conference on Applied Social Science Research (ICASSR 2015). Atlantis Press, 2016. http://dx.doi.org/10.2991/icassr-15.2016.181.

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Jia-feng, Xie, and Shen Wen-xing. "Collaborative public management: A technological solution framework on urban outdoor advertising media supervision in China." In 2010 International Conference on Management Science and Engineering (ICMSE). IEEE, 2010. http://dx.doi.org/10.1109/icmse.2010.5720040.

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Holleran, Samuel. "Ultra Graphic: Australian Advertising Infrastructure from Morris Columns to Media Facades." In The 38th Annual Conference of the Society of Architectural Historians Australia and New Zealand. SAHANZ, 2022. http://dx.doi.org/10.55939/a4028p0swn.

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This paper examines the development of infrastructures for outdoor advertising and debates over visual ‘oversaturation’ in the built environment. It begins with the boom in posters that came in the 19th century with a plethora of new manufactured goods and the attempts by civic officials to create structures that would extend cities’ available surface area for the placement of ads. It then charts the rise of building-top ‘sky signs,’ articulated billboards, kiosks, and digital media facades while detailing the policy initiatives meant to regulate these ad surfaces. This work builds on ongoing
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Collins, Julie. "Fresh Air and Sunshine: The Health Aspects of Sleepouts, Sunrooms, and Sundecks in South Australian Architecture of the 1930s." In The 38th Annual Conference of the Society of Architectural Historians Australia and New Zealand. SAHANZ, 2022. http://dx.doi.org/10.55939/a3989p6hza.

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This paper examines the development of infrastructures for outdoor advertising and debates over visual ‘oversaturation’ in the built environment. It begins with the boom in posters that came in the 19th century with a plethora of new manufactured goods and the attempts by civic officials to create structures that would extend cities’ available surface area for the placement of ads. It then charts the rise of building-top ‘sky signs,’ articulated billboards, kiosks, and digital media facades while detailing the policy initiatives meant to regulate these ad surfaces. This work builds on ongoing
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