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Journal articles on the topic 'Outdoor advertising media'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 July 2025

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1

Himanshu, Mr, and Vanshika Thapli. "Advertising Media." REVIEW JOURNAL PHILOSOPHY & SOCIAL SCIENCE XLIX, no. 2 (2024): 308–21. https://doi.org/10.31995/rjpss.2024.v49i02.039.

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Advertising media encompasses the various channels and platforms through which promotional messages are communicated to target audiences. This overview explores both traditional media, such as television, radio, print, and outdoor advertising, and digital media, including social media, search engine marketing, email, and display ads. Each type offers unique advantages, such as wide reach and precise targeting, but also faces challenges like ad saturation and regulatory constraints. As consumer behavior evolves, future trends in advertising media are leaning towards increased personalization, t

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A., Rahman HI M.Si. "The Management of the Social and the Outdoor Advertising Media in Political Campaign Activities." International Journal of Management Sciences and Business Research 8, no. 2 (2019): 07–15. https://doi.org/10.5281/zenodo.3491425.

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The social and the outdoor advertising media are medium that is often used in political campaign activity in Indonesia. Both media are packaged and managed attractively in hopes of persuading the public to choose certain parties or politicians. Based on this condition, the writer was interested to understand how to manage campaign media in political parties, especially the social and the outdoor advertising media. Then, to examine this problem, the writer used the qualitative method to design a single case study as a method to analyze the problem. This research is generally in the form of desc

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Vinnik, Alina Evgenievna, and Boris Aleksandrovich Tkhorikov. "Analysis, prospects and problems of autdoor advertising market development." Vestnik of Astrakhan State Technical University. Series: Economics 2020, no. 3 (2020): 94–100. http://dx.doi.org/10.24143/2073-5537-2020-3-94-100.

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The article focuses on the problems of the rapidly developing segment of the advertising line - outdoor advertising. The results of studying the dynamics and structure of the outdoor advertising market allowed to consider this segment promising, since outdoor advertising is the only media channel, in which sales have steadily increased over the past ten years. It has been stated that outdoor advertising irritates a relatively small number of respondents (14%); for comparison: TV advertising - 56%, Internet advertising - 67% of respondents. The structure of the advertising market of the Russian

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Eken, Begüm. "Interactive Digital Displays for Outdoor Advertising." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (2017): 85–92. http://dx.doi.org/10.18844/prosoc.v4i11.2853.

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As we live in a period called the ‘Information Age’, new communication technologies are enabling newer possible ways for advertisers to interact differently with customers. High-technology televisions, the Internet, touch screens and such technologies are changing the media environment. Therefore, it changes the ways of communication. Nowadays, interactive digital displays are more commonly used for outdoor advertisements such as shop displays, billboards and on public transport. This research explores the impacts of interactive digital displays for outdoor advertising and how efficiently they

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Vinnik, Alina Evgenievna. "Outdoor advertising market in conditions of pandemic." Vestnik of Astrakhan State Technical University. Series: Economics 2021, no. 2 (2021): 98–107. http://dx.doi.org/10.24143/2073-5537-2021-2-98-107.

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The article presents the results of studying the global and Russian advertising market dynamics, in particular, the outdoor advertising market in a pandemic. The crisis triggered by the COVID-19 pandemic has affected almost all advertising markets. The most stable markets were considered in the USA and China. The media segments of the advertising market in Russia in the period of 2010 - 2020 have been analyzed; advertising on the Internet is recognized as a leading segment, in second and third places are television advertising and UN advertising, respectively. Global ad spend across all media

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Andrew, Heather, Helen Haines, and Shaun Seixas. "Using neuroscience to understand the impact of premium digital out-of-home media." International Journal of Market Research 61, no. 6 (2019): 588–600. http://dx.doi.org/10.1177/1470785319851316.

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In this article, Heather Andrew and Dr Shaun Seixas of Neuro-Insight, and Helen Haines from Ocean Outdoor explain how modern brain imaging technology can be applied to measure people’s emotional, subconscious responses to different forms of outdoor media, from static paper and paste posters to multisensory advertising screens. With reference to visual attention, emotional intensity, desirability, and memorability, they describe a program of research that investigated brain response to the latest generation of outdoor advertising locations, and which explains the cognitive processes that underl

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Jiang, Dan. "The Dissemination of the Visual Image of Wuhan Tianhe Airport Terminal under Urban Cultural." Advanced Materials Research 1065-1069 (December 2014): 2706–9. http://dx.doi.org/10.4028/www.scientific.net/amr.1065-1069.2706.

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With the vigorous development of China's civil aviation industry and the advertising industry in recent years, airport image as a "commanding city height" has increasingly attracted attention of many as an ideal place for advertising and corporation image display. Airport advertising communication constitutes audience including government officials, high-level policy makers, corporate travel managers and travelers, in which high-income earners and foreign guests take a higher proportion. Airport advertising (on free media and aviation propaganda machine business supplies media) main involves t

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Waheed, Abdul, and Jianhua Yang. "The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior." International Journal of Customer Relationship Marketing and Management 8, no. 1 (2017): 30–48. http://dx.doi.org/10.4018/ijcrmm.2017010103.

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Selection of an advertising medium is exceptionally important for an organization. Outdoor media advertising is known as the traditional type of advertising while e-marketing is challenging and growing trend in order to capture the intention of consumer. The core objective of this paper is to examine the effect of “e-marketing” and “outdoor advertising” on exploratory consumer buying behavior within the electronic industry. Data were collected from the questionnaire distribution among 1500 students in Pakistan from March 2015 to January 2016, where 1310 questionnaires were found valid for furt

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Putri, Nindy Eka, Silfeni Silfeni, and Feri Ferdian. "STRATEGI PROMOSI MELALUI MEDIA PERIKLANAN DESA WISATA KUBU GADANG KOTA PADANG PANJANG." JURNAL PENDIDIKAN DAN KELUARGA 9, no. 2 (2018): 113. http://dx.doi.org/10.24036/jpk/vol9-iss2/119.

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The purpose of this research is to analyze the promotion strategy through advertising media at Desa Wisata Kubu Gadang Kota Padang Panjang view from 3 indicator: print media, electronic media, outdoor media. The research is a descriptive qualitative with survey method. Determination of informant using purposive sampling and snowball sampling. The purposive sampling technique involving 2 informant from tourism govermant and 2 informant from desa wisata Kubu Gadang Kota Padang Panjang manager then snowball sampling technique involving 3 informant from desa wisata Kubu Gadang Kota Padang Panjang

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Gan, Zhinan, and Sang-Bing Tsai. "Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis." Mathematical Problems in Engineering 2021 (December 15, 2021): 1–11. http://dx.doi.org/10.1155/2021/5341523.

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Along with the development and promotion of Internet technology, new media are increasingly diversified, enriching and changing our lives. This paper focuses on outdoor interactive advertising as a communication method, analyzing its creative features and applications. Unlike traditional advertising, where audiences receive passively, new media interactive advertising establishes a more direct communication method for consumers and products, creating different sensory stimulation and emotional experience environments according to the characteristics of products and conducting a series of inter

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Anagnostopoulos, Aris, Fabio Petroni, and Mara Sorella. "Targeted Interest-Driven Advertising in Cities Using Twitter." Proceedings of the International AAAI Conference on Web and Social Media 10, no. 1 (2021): 527–30. http://dx.doi.org/10.1609/icwsm.v10i1.14760.

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Targeted advertising is a key characteristic of online as well as traditional-media marketing. However, it is very limited in outdoor advertising, that is, performing campaigns by means of billboards in public places. In this work we propose a methodology for performing targeted outdoor advertising by leveraging the use of social media. In particular, we use the Twitter social network to gather information about users' degree of interest in given advertising categories and about the routes that they follow. Given an advertising category, we estimate the most promising areas to be selected for

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Iveson, Kurt. "Branded cities: outdoor advertising, urban governance, and the outdoor media landscape." Antipode 44, no. 1 (2011): 151–74. http://dx.doi.org/10.1111/j.1467-8330.2011.00849.x.

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Sihite, Indah Yunita Sari, and Retno Septaningtyas Wahyu Pangestu. "Penggunaan Media Periklanan Luar Ruangan di Masa Pandemi COVID-19." Inter Komunika: Jurnal Komunikasi 6, no. 2 (2022): 10. http://dx.doi.org/10.33376/ik.v6i2.1268.

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Abstrak. Pandemi COVID-19 memang sudah mengubah banyak gaya hidup seluruh masyarakat di dunia. Berbagai sektor perekonomian terdampak dari perubahan gaya hidup tersebut. Dunia periklanan juga menjadi salah satu yang terdampak. Banyak perusahaan yang menyesuaikan kembali anggaran untuk kepentingan pemasaran dan juga periklanan. Hal tersebut juga membuat penggunaan media periklanan luar ruangan kurang dilirik oleh banyak perusahaan karena terbatasnya mobilitas masyarakat Penelitian ini bertujuan untuk mengetahui trend periklanan di masa pandemi dan juga penggunaan media periklanan luar ruangan d

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Runtiko, Agus Ganjar. "Desain Iklan Layanan Masyarakat Pemerintah." Jurnal Penelitian Komunikasi 16, no. 1 (2013): 21–38. http://dx.doi.org/10.20422/jpk.v16i1.25.

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Public service advertising is one of the government strategies to promote the development program. At the national level, the government prefers television as a medium for advertising. As for the local level, the government usually tend to choose lower-cost ads. In Banyumas, many public service announcements using outdoor media such as billboards, banners, or posters. Characteristics of outdoor media that promotes design in attracting the attention of an audience became a challenge for designers. On the other hand, the messages also require the space in public service announcements. This study

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Prokhorova, N. A. "THE HISTORY AND PROSPECTS OF GRAFFITI AND STREET-ART DEVELOPMENT IN THE MEDIA SPACE OF KYRGYZSTAN." Vestnik of the Kyrgyz-Russian Slavic University 24, no. 10 (2024): 223–29. https://doi.org/10.36979/1694-500x-2024-24-10-223-229.

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The evolution and transformation process of visual outdoor advertising, types of street-art (graffiti and murals) are analyzed. It is shown that modern urban spaces a marked table commodity and when placing street art objects, the relationship between man and the city is taken into account. The possibilities of using graffiti and murals in outdoor advertising are considered, since advertising sets a certain system of communication links and interactions of people in society. The advantages and disadvantages of using graffiti advertising are analyzed, as well as examples of visual advertising i

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Пономарев and Vladimir Ponomarev. "Innovative Aspects of Advertising in Traditional Media." Socio-Humanitarian Research and Technology 4, no. 4 (2015): 44–49. http://dx.doi.org/10.12737/17197.

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Traditional media play an important role in the modern information society life. It is common practice to consider radio, television, outdoor advertising and print publications as the main traditional media. The importance of identifying of traditional media’s innovative aspect as indispensable stage of their efficiency increasing is emphasized in this paper. Two essentially different areas of print advertising are considered: specialized newspapers and glossy magazines. Major innovative approaches to press advertising are reveals as follows: syn

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Widyo Harsanto, Prayanto, and Anak Agung Gede Bagus Udayana. "Outdoor Advertising in Yogyakarta During Post-Pandemic Covid-19 in Socio–Design Study." Mudra Jurnal Seni Budaya 38, no. 1 (2023): 73–83. http://dx.doi.org/10.31091/mudra.v38i1.2147.

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This study aims to identify and critically analyze Outdoor Advertising in Yogyakarta using a socio-design approach. Outdoor Advertising, such as banners, banners, posters, billboards, and other media installed in every corner of Yogyakarta, is a dilemma. According to the view of a person or institution/industry, existence of Outdoor Advertising is an effective medium for conveying promotional messages to the public. Meanwhile, for regulators, especially for local governments, this can provide regional income through relatively high taxes. Nevertheless, on the other hand, the rise of Outdoor Ad

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Dong, Diansheng, Todd M. Schmit, and Harry M. Kaiser. "Optimal Media Allocation of Generic Fluid Milk Advertising Expenditures: The Case of New York State." Agricultural and Resource Economics Review 36, no. 2 (2007): 253–66. http://dx.doi.org/10.1017/s1068280500007073.

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A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type. Empirical results indicate that among the four media outlets, television advertising has the largest impact on per capita demand, followed by radio, outdoor, and print. Based on the estimated media-specific elasticities, media reallocation of advertising expenditures suggests that milk sales could increase significantly. The results indicate that cooperative media plan strategies developed between the New York regional adver

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Rini, Ratih Setyo, Faizal Roni, and Belinda Putri Maharani. "SALURAN PEMASARAN LANGSUNG JASA PERIKLANAN MEDIA LUAR RUANG PT WARNA WARNI MEDIA." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 4, no. 1 (2021): 101–10. http://dx.doi.org/10.37481/sjr.v4i1.252.

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Direct marketing is one form of marketing that companies choose to be able to reach potential clients more quickly. This study describes the Direct Marketing Strategy of Outdoor Media Advertising Services at PT Warna Warni Media Jakarta. The research was conducted from February to April 2017 using qualitative research methods. PT Warna Warni Media, as a company engaged in outdoor media advertising services, markets its products directly. PT Warna Warni Media Jakarta has two direct marketing channels in marketing the company's products, namely through face-to-face contact with an Account Execut

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Rachwał, Helena. "Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities." Marketing of Scientific and Research Organizations 32, no. 2 (2019): 27–50. http://dx.doi.org/10.2478/minib-2019-0029.

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Summary The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into account the proper character of the advertisement and referring to the emotions of the recipient, the composition based on the appropriate arrangement of elements, intriguing advertising text forcing the recipient to think, integrate outdoor communication with the internet transmission and the co

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0marisa_oktavi4, Marisa. "THE RELATIONSHIP BETWEEN OUTDOOR MEDIA ADVERTISING, COUNSELING FOR COUNSELING TEACHERS, AND PEERS ON SMOKING BEHAVIOR AMONG STUDENTS AT STATE VOCATIONAL SCHOOL." Epidemiological Journal of Indonesia 3, no. 1 (2024): 31–35. http://dx.doi.org/10.70326/epidjrid.v3i1.19.

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ABSTRACT Background: Smoking is still one of the biggest health problems. This habit is a risk to global health and can cause human death. Apart from that, smoking can also result in other health risks related to chronic diseases such as heart attacks, strokes, chronic obstructive pulmonary disease, emphysema, and cancer.This researcher aims to determine the relationship between outdoor media advertising and counseling from tutors and peers on smoking behavior among students at SMK Negeri 3 Oku in 2023. Method: This research design uses observational analytical research with a cross-sectional

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Walisyah, Tengku. "Kreatifitas Dalam Periklanan Media Luar Ruang (MLR) Di Kota Medan (Peluang, Tantangan, dan Konsep Pemberdayaan Masyarakat)." Jurnal Pemberdayaan Masyarakat 8, no. 2 (2020): 110. http://dx.doi.org/10.37064/jpm.v8i2.8262.

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<p><strong>Abstract</strong>: outdoor advertising in Medan City nowadays gets dynamic and attractive design. It indicates that the design established with so unique, uncommon, and different with others that it makes the outdoor advertising becomes creative one. Consequently, this creative value produces opportunities and challenges in a better way, furthermore the appearance of the design requires more creative and innovative.</p>

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Leonova, Irina A., Marina M. Khramova, and Natalya V. Zaichkina. "Advertising Design of Urban Development." Galactica Media: Journal of Media Studies 4, no. 3 (2022): 223–36. http://dx.doi.org/10.46539/gmd.v4i3.322.

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Outdoor advertising has traditionally been considered one of the most important components of the mass media complex. Having an impact on all layers of society, advertising has become a kind of projection of the values that society lives by, and reflects its social and cultural level. However, the redundant use of outdoor advertising has led to the fact that in recent years the problem of the lack of aesthetics of Russian cities has become very acute. We studied and analyzed the current situation with poor-quality outdoor advertising design in modern cities to search new approaches and tools t

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Tang, Jiayi. "Research Into New Media Marketing Strategy in Advertising." Journal of Education, Humanities and Social Sciences 28 (April 1, 2024): 709–14. http://dx.doi.org/10.54097/wm62wd89.

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Since the rise of new media, new media marketing has become a popular topic. Marketing strategies of new media marketing are relatively different compared to those of traditional media. This article will take advertisement as a representative of new media marketing actions, analyze several different categories of new media advertising actions and look into the business logic behind these actions. New media marketing is special in its graphic nature, real-time interaction with consumers, personalized recommendation system and the propagation of new media information. Then the article analyses f

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Ritagrace, Rogars, and Gerry Batonda. "Effect of Advertising Media on Sales Performance of Cable TV Network Firms in Mwanza City, Tanzania." International Journal of Engineering, Business and Management 6, no. 2 (2022): 83–104. http://dx.doi.org/10.22161/ijebm.6.2.7.

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The study aimed to investigate the impacts of advertising media on sales performance of firms in Cable TV network sector in Mwanza city, Tanzania. Specifically, this study concentrated in determining how digital marketing affects sales performance, determining effect of TV/Radio on sales performance of firms, assessing effect of outdoor (out of home) on sales performance.. This study employed quantitative methodology. The targeted population of the study was about 414 network managers from the six Cable TV network service providers and A sample of 83 network managers, selected from a populatio

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Mukti, Bayu, and Yunus Sulistyono. "Penggunaan bahasa media luar ruangan di Surakarta dan relevansinya pada pembelajaran bahasa Indonesia teks iklan." Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya 8, no. 1 (2025): 85–104. https://doi.org/10.30872/diglosia.v8i1.1100.

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This research aims to (1) identify types of Indonesian speech errors in outdoor media writing in the city of Surakarta, (2) describe forms of correction for these speech errors, and (3) describe the relevance of speech errors in outdoor media writing from a perspective teaching Indonesian, especially those related to advertising texts. This research is qualitative descriptive research. The data for this research are outdoor media texts spread across various locations in the city of Surakarta. Recording techniques are used to record forms of language errors. Documentation techniques are used to

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Chmielewski, Szymon, and Piotr Tompalski. "Estimating outdoor advertising media visibility with voxel-based approach." Applied Geography 87 (October 2017): 1–13. http://dx.doi.org/10.1016/j.apgeog.2017.07.007.

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Junaedi, Fajar, and Filosa Gita Sukmono. "Promotional training through outdoor advertisements and digital media publications." Community Empowerment 6, no. 10 (2021): 1844–48. http://dx.doi.org/10.31603/ce.5276.

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SD Muhammadiyah Kalangan is located in Baturetno Village, Banguntapan, Bantul, Yogyakarta Special Region. The location of SD Muhammadiyah Kalangan is actually strategic because it is on the border of Bantul Regency, Yogyakarta City and Sleman Regency, however the competition is very tight. Within a 5-kilometer radius, there are at least 7 schools, both public and private elementary schools. The location of SD Muhammadiyah Kalangan is far from the highway, so the name of the school is not known to the public. In online mass media, the name SD Muhammadiyah Kalangan also appears very rarely. In f

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Yunalpi, Yunalpi, Muhammad Syaeba, and Ulya Sunani. "INTERPRETASI MEDIA LUAR RUANG IKLAN ROKOK DAN POLA HIDUP SEHAT MASYARAKAT DESA SALUASSING." MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi 6, no. 1 (2021): 95. http://dx.doi.org/10.35329/mitzal.v6i1.2079.

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This study aims to determine the public's interpretation of the outdoor media for cigarette advertising and the healthy lifestyle of the people of Sawidesing Village. The research method used is descriptive qualitative method. Data were obtained through interviews, surveys, and documentation. The results showed that the outdoor media for cigarette advertising is a very helpful message in bridging the understanding of the existence of a cigarette product, especially useful on the sales side. Meanwhile, regarding cigarettes and their healthy lifestyle, smoking is a part of life that really helps

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PETROVA, MARIA. "Newspapers and Parties: How Advertising Revenues Created an Independent Press." American Political Science Review 105, no. 4 (2011): 790–808. http://dx.doi.org/10.1017/s0003055411000360.

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Media freedom strongly inhibits corruption and promotes good governance, but what leads to media freedom? Do economic development and higher advertising revenues tend to make media outlets independent of political groups' influence? Using data on nineteenth-century American newspapers, I show that places with higher advertising revenues were likelier to have newspapers that were independent of political parties. Similar results hold when local advertising rates are instrumented by regulations on outdoor advertising and newspaper distribution. In addition, newly created newspapers were more lik

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Lee, Chul-woong, and Sung-hoon Kim. "Effects of Interactive Media-Based Outdoor Advertising on Brand Recognition." Journal of Communication Design 74 (January 31, 2021): 253–67. http://dx.doi.org/10.25111/jcd.2021.74.19.

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Lai, Juntao, Tao Cheng, and Guy Lansley. "Improved targeted outdoor advertising based on geotagged social media data." Annals of GIS 23, no. 4 (2017): 237–50. http://dx.doi.org/10.1080/19475683.2017.1382571.

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Salim, Angellisa, and Gregorius Genep Sukendro. "Strategi Komunikasi Pemasaran Adroady Media dalam Memperkenalkan Car Videotron Sebagai Media Iklan Luar Ruang Baru." Prologia 4, no. 1 (2020): 90. http://dx.doi.org/10.24912/pr.v4i1.6439.

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This study discusses Adroady Media's marketing communication strategy in introducing Car Videotron as a new outdoor advertising media. The purpose of this research is to find out how the marketing communication strategy used by Adroady Media companies in promoting new outdoor advertising media is Car Videotron to be known by consumers and potential customers. This type of research used by researchers is to use descriptive qualitative methods. Data collection techniques are done through observation, in-depth interviews and through literature and internet studies. Researchers use several theorie

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Usman, Osly, Inkreswari Retno Hardini, and Adnan Kasofi. "Optimizing digital out of home outdoor media by utilizing data to increase the effectiveness of marketing campaigns." Edelweiss Applied Science and Technology 9, no. 2 (2025): 1857–71. https://doi.org/10.55214/25768484.v9i2.4945.

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In the last 10 years, there have been many changes in various fields around the world, especially in advertising. Over the last decade, marketers have continued to evolve dynamically to keep up with the times and the needs of their consumers. One of the advertising media that is often used to this day is DOOH, or Digital Out of Home advertisement. External media (DOOH) is a traditional advertising medium that is still widely used today. However, with the development of digital technology, DOOH needs to be optimized to compete with other advertising media. This research aims to optimize DOOH by

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Pryshchenko, Svitlana. "Prospects for development of advertising graphics in the traditional and digital media." Research and methodological works of the National Academy of Visual Arts and Architecture, no. 29 (December 17, 2020): 54–59. http://dx.doi.org/10.33838/naoma.29.2020.54-59.

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The visualization is becoming an increasingly important area of research and has a wide range of applications. The aim of this article is to compare the visual means of advertisements from traditional (print advertising, poster, outdoor) to digital media (internet ads). The trans system and multimodal methodological approaches are applied, which made it possible to using system-structural, socio-cultural, and comparative methods. The style and prospects for the development of Advertising Graphics in the first half of XXI cent. have been determined. Based on the analysis of modern trends, the s

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Zhou, Mohan. "Discussion on Customer Loyalty and Psychological Strategy Mechanism in New Media Advertising Era." Journal of Business and Marketing 1, no. 5 (2024): 46–51. https://doi.org/10.62517/jbm.202409506.

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This paper will examine various types of advertisements in the first chapter, including traditional advertisements such as print media, broadcast media, and outdoor advertising, as well as digital advertisements including social media ads, search engine ads, and influencer marketing regarding aspects of audience reach, message delivering, the establishment of brand awareness(benefits) and also advertising costs, the measure of ROI, and consumer skepticism(costs). The second chapter highlights how effective advertising boosts sales and revenue by affecting purchasing decisions and fostering cus

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Daniel, Amare. "Media Advertising and Consumers' Buying Behavior in Banking Industry." International Journal of Innovative Science and Research Technology 7, no. 8 (2022): 1578–81. https://doi.org/10.5281/zenodo.7084178.

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This study looked at the impact of media advertising on consumers' buying behavior in the banking sector—specifically, the case of Anbesa Bank. Media Advertising parameters which are broadcast media advertisement, Print media advertisement, outdoor media advertisement and Covert advertisement identified as the independent variables were adopted from [1], the dependent variable was determined to reflect consumer buying behavior. The research design used in the study was explanatory. Using a simple random sampling technique, 260 Anbesa Bank clients in Addis Ababa city provided the stud

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Ridwan, Eka Muzalfitri, Sumarno Sumarno, Meizha Hadzami, and Maharani Fatiya Azzahra. "Persepsi Pengiklan Terhadap Kebijakan Pemerintah Kota Pangkalpinang pada Penggunaan Baliho PT Cinda Karya Media." Jurnal Nasional Manajemen Pemasaran dan SDM 6, no. 2 (2025): 180–88. https://doi.org/10.47747/jnmpsdm.v6i2.2839.

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This study examines advertisers' perceptions of Pangkalpinang City's government policy regarding the regulation of billboards and its implications for PT Cinta Karya Media. Billboards are one of the most commonly used outdoor advertising media due to their broad reach and visual impact. However, recent government policies have introduced stricter regulations on the number, location, and duration of billboard installations in order to maintain city aesthetics and order. This research employs a qualitative approach, utilizing in-depth interviews with advertisers operating in Pangkalpinang and ma

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Batubara, Muhammad Hasyimsyah. "ON PRAGMATIC IMPLICATURE: POLITICAL LANGUAGES IN 2018 ELECTIONS IN ACEH." International Journal of Humanity Studies (IJHS) 3, no. 2 (2020): 251–65. http://dx.doi.org/10.24071/ijhs.v3i2.2189.

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Indonesian politics in the reform era provided a broad space for anyone to participate in competing for the executive and legislative seats. This impacts on how candidates or partners are able to sell themselves to the community in order to get positive sentiment in the eyes of the community. One way politicians make votes is how they use language as a function of communication to boost popularity and electability. To conduct political communication, politicians generally use advertising media, especially outdoor promotional media to propagate people. From the author's observation, the languag

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ІВАНЕЧКО, Неля, та Михайло ОКОНСЬКИЙ. "РЕКЛАМНО-КОМУНІКАЦІЙНА ІНДУСТРІЯ УКРАЇНИ: ВПЛИВ ФАКТОРІВ МАКРОСЕРЕДОВИЩА". Herald of Khmelnytskyi National University. Economic sciences 324, № 6 (2024): 215–19. http://dx.doi.org/10.31891/2307-5740-2023-324-6-35.

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The article examines changes in the structure of the advertising market and its synergy with Digital. It was established that the structure of the advertising market, as of 2023, consists of four directions: media advertising, marketing services, digital advertising and PR market. In turn, media advertising includes: TV advertising (direct advertising, sponsorship); digital TV; advertising in the press (national, including sponsorship, regional, specialized); radio advertising (national, regional, sponsorship); OOH Media (outdoor advertising, transport advertising, DOOH, Indoor advertising); a

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Wayan Yoga Bahagia Putra, I., Gusti Ayu Made Suartika, and Kadek Edi Saputra. "Road Intersection as a Public Space and Venue for Advertisements in an Urban Setting." IOP Conference Series: Earth and Environmental Science 903, no. 1 (2021): 012012. http://dx.doi.org/10.1088/1755-1315/903/1/012012.

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Abstract Advertising media uses a lot of public space as a place to advertise which can reduce the function of public space in urban areas. This study aims to determine the use of urban space as a medium for outdoor advertising that interrupts and reduces the function of space. This study uses a qualitative approach with descriptive data analysis methods. The four intersections on Jalan Raya Dalung have interrupted the function of public spaces, including functions as pedestrians (pedestrian paths), telajakan (as an element of reforestation), protecting the environment, and as borders. Inappro

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Pires, Helena. "The urban landscape and fashion advertising: the case of the DKNY brand." Comunicação e Sociedade 26 (December 28, 2014): 291–305. http://dx.doi.org/10.17231/comsoc.26(2014).2040.

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Investment in strategic communication, and especially in advertising, in the fash- ion design industry remains a prerequisite for promoting the brand value. The effectiveness of brand visibility and awareness depends mostly on advertising, both in the context of fash- ion magazines and the new media, and in the context of the outdoors medium, which is si- multaneously one of the most traditional and modern means of mass communication. This paper aims to analyse and discuss both dimensions. Firstly, it aims to provide an un- derstanding of how the urban landscape is built into fashion advertisi

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Sukmono, Filosa Gita, Fajar Junaedi, and Aji Yudha Abdhilla. "The promotion of Aisyiyah Bustanul Athfal (ABA) Kalangan Kindergarten in Bantul, using outdoor advertising and digital media." Community Empowerment 6, no. 8 (2021): 1463–69. http://dx.doi.org/10.31603/ce.5076.

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Aisyiyah Bustanul Athfal (ABA) Kalangan Kindergarten is situated in Baturetno village, Banguntapan, Bantul, Yogyakarta. This strategic location rests on the border between Bantul and Sleman regencies. However, the student population has continuously declined over the years due to poor communication, both within the environment and online. Modern competition requires massive information in the form of progressive promotions, either using outdoor advertising or digital media. This is because parents tend to become more aware of the school’s existence by these efforts. Apart from the two concerns

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Adinlewa, Toyin. "Effectiveness of Opay ORide outdoor advertisements on market expansion in Akure metropolis." African Social Science and Humanities Journal 3, no. 2 (2022): 86–96. http://dx.doi.org/10.57040/asshj.v3i2.116.

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The research looked at the effectiveness of Opay Oride's outdoor advertisements for market expansion in Akure metropolis, Capital of Ondo State, Nigeria. The framing theory was used as the theoretical framework. The survey research method was employed, and the questionnaire and interview guide were used as data collection tools. Three hundred and eighty-six (386) respondents were chosen using a multi-stage sample approach. Two Opay sales agents in Akure were interviewed. According to findings, most respondents were exposed to Opay outdoor advertisements in Akure, particularly the billboard in

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Toyin, Adinlewa. "Effectiveness of Opay ORide outdoor advertisements on market expansion in Akure metropolis." African Social Science and Humanities Journal (ASSHJ) 3, no. 2 (2022): 86–96. https://doi.org/10.5281/zenodo.6584326.

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The research looked at the effectiveness of Opay Oride's outdoor advertisements for market expansion in Akure metropolis, Capital of Ondo State, Nigeria. The framing theory was used as the theoretical framework. The survey research method was employed, and the questionnaire and interview guide were used as data collection tools. Three hundred and eighty-six (386) respondents were chosen using a multi-stage sample approach. Two Opay sales agents in Akure were interviewed. According to findings, most respondents were exposed to Opay outdoor advertisements in Akure, particularly the billboard

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Oksana, Chaika (Čajka), and Sharmanova2 Natalia. "Advertising Pragmatics of Contemporary Media for Polylingualism and Polyculturalism." International Journal of Social Science and Human Research 04, no. 05 (2021): 1215–21. https://doi.org/10.47191/ijsshr/v4-i5-42.

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The article considers advertising pragmatics of contemporary media for polylingualism and polyculturalism as the urgent need for advertising information about different types of goods has become a prerequisite for the development and dissemination of a hybrid type of text – advertising text, announcement of things or services. The research aims at the functional specifics of advertising texts in polycultural and polylingual contexts, among which is a variety of publications and outdoor advertising. To achieve the objective, it is important to consider the goals (set tasks) associated wit

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김운한 and 이형석. "A Study of Experts' Perception of OOH Media Advertising Regulation: Focused on the Outdoor Advertising Laws." Journal of Practical Research in Advertising and Public Relations 11, no. 2 (2018): 30–61. http://dx.doi.org/10.21331/jprapr.2018.11.2.002.

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Gorelkina, Anastasiya. "Development of Media Holding in the Context of the Dual Media Services Market Formation." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2024, no. 1 (2024): 60–71. http://dx.doi.org/10.21603/2500-3372-2024-9-1-60-71.

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The study of the national media market is particularly relevant because it is heavily influenced by political, information and production risks. Accumulating significant material, labor and information resources, the media market requires an analysis of the current state, trends and development prospects. The scientific works present the media business theory and its key concepts as well as, a new scientific direction media economics that studies economic laws in relation to the media business. However, there is still no single methodology for assessing the state of the media market, including

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Garrido, Antonio Ricardo Ardito, Ricardo Fernandes Santos, Marcelo Henrique Gomes Couto, Fábio Lotti Oliva, and Celso Cláudio de Hildebrand e. Grisi. "Internacionalização no segmento de mídia out of home: o caso da JCDecaux no mercado brasileiro." Revista de Administração da UFSM 13 (December 22, 2020): 1235–54. http://dx.doi.org/10.5902/1983465930071.

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Purpose - This case study aims to understand the motivations for the expansion of the French multinational JCDecaux to Brazil, in the light of relevant theories about the internationalization of companies. JCDecaux is the world's largest outdoor media company (out of home), a fast-growing industry of the advertising market in Brazil.Design/methodology - This study explain the case based on the internationalization of companies theories, in the economic (Eclectic Paradigm of International Production) and behavioral (Uppsala School and Business Networks Model) strands. In addition to secondary s

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Miah, Rabiatul Sakban. "VARIASI KALIMAT, PROPOSISI, DAN FUNGSI WACANA IKLAN MEDIA LUAR RUANG DI KOTA BANJARMASIN (VARIATION OF SENTENCES, PROPOSITIONS, AND DISCOURSE FUNCTIONS OF OUTDOOR MEDIA ADVERTISING IN BANJARMASIN CITY)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 12, no. 1 (2022): 143. http://dx.doi.org/10.20527/jbsp.v12i1.13128.

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AbstractVariation of Sentences, Propositions, and Discourse Functions of Outdoor MediaAdvertising in Banjarmasin City. This study focuses on outdoor promotional media suchas banners, banners, billboards, posters, slogans, and trade name boards. This studyaims to describe the form of sentence variations based on their communicative function,describe the form of propositional advertising discourse, and show the functionscontained in outdoor media advertising discourse in Banjarmasin City. The approachused is a discourse approach with a descriptive qualitative research type and the use oflistenin

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