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Journal articles on the topic 'Outdoor advertising media'
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1
Himanshu, Mr, and Vanshika Thapli. "Advertising Media." REVIEW JOURNAL PHILOSOPHY & SOCIAL SCIENCE XLIX, no. 2 (2024): 308–21. https://doi.org/10.31995/rjpss.2024.v49i02.039.
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Advertising media encompasses the various channels and platforms through which promotional messages are communicated to target audiences. This overview explores both traditional media, such as television, radio, print, and outdoor advertising, and digital media, including social media, search engine marketing, email, and display ads. Each type offers unique advantages, such as wide reach and precise targeting, but also faces challenges like ad saturation and regulatory constraints. As consumer behavior evolves, future trends in advertising media are leaning towards increased personalization, the use of augmented and virtual reality, and interactive content. Understanding the landscape of advertising media is essential for marketers to create effective strategies that engage consumers and drive brand loyalty in an increasingly competitive marketplace.
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A., Rahman HI M.Si. "The Management of the Social and the Outdoor Advertising Media in Political Campaign Activities." International Journal of Management Sciences and Business Research 8, no. 2 (2019): 07–15. https://doi.org/10.5281/zenodo.3491425.
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The social and the outdoor advertising media are medium that is often used in political campaign activity in Indonesia. Both media are packaged and managed attractively in hopes of persuading the public to choose certain parties or politicians. Based on this condition, the writer was interested to understand how to manage campaign media in political parties, especially the social and the outdoor advertising media. Then, to examine this problem, the writer used the qualitative method to design a single case study as a method to analyze the problem. This research is generally in the form of descriptions, narratives, data, images or statements obtained from research subjects, both directly and indirectly related to the management of social and outdoor advertising media in political campaign activities carried out by the DPC of PDI-P Tangerang Indonesia. The results of the study show that the use of social and outdoor advertising media must be well planned, communicated and evaluated in order to increase the credibility of political parties. So that it can be concluded that DPC of PDI-P integrates the functions of digital social and outdoor advertising media simultaneously, considering that the two media can target different audiences. The social media used in political campaigns, i.e., online media consists of websites and social media such as Instagram, Twitter, Facebook, WA Group. Then outdoor media includes banners that can be reached by the public in their neighborhood. To optimize the function of social and outdoor advertising media, the DPC PDI-P Tangerang also conducts media management processes including segmenting constituent stages, selecting campaign media, arranging political messages, controlling and monitoring media campaigns, conducting media campaign effectiveness surveys, carrying out the process assessment, and finally processing an improvement
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Vinnik, Alina Evgenievna, and Boris Aleksandrovich Tkhorikov. "Analysis, prospects and problems of autdoor advertising market development." Vestnik of Astrakhan State Technical University. Series: Economics 2020, no. 3 (2020): 94–100. http://dx.doi.org/10.24143/2073-5537-2020-3-94-100.
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The article focuses on the problems of the rapidly developing segment of the advertising line - outdoor advertising. The results of studying the dynamics and structure of the outdoor advertising market allowed to consider this segment promising, since outdoor advertising is the only media channel, in which sales have steadily increased over the past ten years. It has been stated that outdoor advertising irritates a relatively small number of respondents (14%); for comparison: TV advertising - 56%, Internet advertising - 67% of respondents. The structure of the advertising market of the Russian Federation from 2008 to 2019 has been analyzed. The analysis has illustrated that the most significant segment of the global outdoor advertising market is roadside billboards; second and third places are occupied by street furniture and transit advertising. Roadside billboards are being phased out in many markets due to tightening legislation; according to the experts, by 2021 the share of this segment will decrease by 4%. The research was carried out taking into account the data of such businesses as MAGNA and the Association of Communication Agencies of Russia. The US has the world's largest outdoor advertising market; Japan has the highest outdoor advertising spending. The key factors that ensure the priority of outdoor advertising in comparison with other advertising media are highlighted: wide audience coverage, largest advertising space, relatively low cost of advertising contact, variety of types and formats of advertising structures, etc. Topical problems are formulated that hinder the further growth of the studied segment: low level performance and quality of visual content, difficulties in assessing the effectiveness of outdoor advertising.
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Eken, Begüm. "Interactive Digital Displays for Outdoor Advertising." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (2017): 85–92. http://dx.doi.org/10.18844/prosoc.v4i11.2853.
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As we live in a period called the ‘Information Age’, new communication technologies are enabling newer possible ways for advertisers to interact differently with customers. High-technology televisions, the Internet, touch screens and such technologies are changing the media environment. Therefore, it changes the ways of communication. Nowadays, interactive digital displays are more commonly used for outdoor advertisements such as shop displays, billboards and on public transport. This research explores the impacts of interactive digital displays for outdoor advertising and how efficiently they engage with customers. Advertising media is evolving into a whole new level with upcoming developments. However, it still needs a full adaptation by customers. While relatively young customers adapt more easily with the interactive displays, certain kinds of customers still prefer traditional media. This research seeks to find how effective interactive display use for advertising is, while comparing customer adaptation of new media technologies with traditional media. Keywords: Interactive displays, outdoor advertising, digital signage.
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Vinnik, Alina Evgenievna. "Outdoor advertising market in conditions of pandemic." Vestnik of Astrakhan State Technical University. Series: Economics 2021, no. 2 (2021): 98–107. http://dx.doi.org/10.24143/2073-5537-2021-2-98-107.
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The article presents the results of studying the global and Russian advertising market dynamics, in particular, the outdoor advertising market in a pandemic. The crisis triggered by the COVID-19 pandemic has affected almost all advertising markets. The most stable markets were considered in the USA and China. The media segments of the advertising market in Russia in the period of 2010 - 2020 have been analyzed; advertising on the Internet is recognized as a leading segment, in second and third places are television advertising and UN advertising, respectively. Global ad spend across all media is 4.2% lower in 2020. Outdoor, TV, radio and print advertising revenues amounted to $ 233 billion. The outdoor advertising market was among the first to be negatively affected by the pandemic: the decrease in car and pedestrian traffic led to changes in marketing budgets, a less number of advertisers and high cost of outdoor advertising. Starting from the second half of 2020, the market began to recover, which in the near future will entail an increase in brand spending on outdoor advertising. The relevance of programmatic sales in modern conditions has been proved. The costs of programmatic purchases of digital inventory in outdoor advertising in the USA are illustrated, the slow introduction of programmatic purchases in the UN-company of Russia is noted. The results of a neuromarketing study conducted in 2020 among residents of Belgorod, confirming the problem of low visibility of outdoor advertising, are presented. The main directions of further development of the outdoor advertising market are outlined: short-term planning, reduction of terms and volumes of advertising placement; digitalization of inventory; consolidation of outdoor advertising operators; development of programmatic sales in the regions, etc.
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Andrew, Heather, Helen Haines, and Shaun Seixas. "Using neuroscience to understand the impact of premium digital out-of-home media." International Journal of Market Research 61, no. 6 (2019): 588–600. http://dx.doi.org/10.1177/1470785319851316.
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In this article, Heather Andrew and Dr Shaun Seixas of Neuro-Insight, and Helen Haines from Ocean Outdoor explain how modern brain imaging technology can be applied to measure people’s emotional, subconscious responses to different forms of outdoor media, from static paper and paste posters to multisensory advertising screens. With reference to visual attention, emotional intensity, desirability, and memorability, they describe a program of research that investigated brain response to the latest generation of outdoor advertising locations, and which explains the cognitive processes that underlie their success, not just in the context of out–of-home advertising, but in the broader digital world. The conclusions have implications that are fundamental to the planning, design, and development of media campaigns, identifying the role that outdoor advertising can play vis a vis other media, and how different media platforms can work together to the benefit of advertisers.
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Jiang, Dan. "The Dissemination of the Visual Image of Wuhan Tianhe Airport Terminal under Urban Cultural." Advanced Materials Research 1065-1069 (December 2014): 2706–9. http://dx.doi.org/10.4028/www.scientific.net/amr.1065-1069.2706.
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With the vigorous development of China's civil aviation industry and the advertising industry in recent years, airport image as a "commanding city height" has increasingly attracted attention of many as an ideal place for advertising and corporation image display. Airport advertising communication constitutes audience including government officials, high-level policy makers, corporate travel managers and travelers, in which high-income earners and foreign guests take a higher proportion. Airport advertising (on free media and aviation propaganda machine business supplies media) main involves two categories: outdoor advertising on the airport perimeter and expressway and advertising inside the terminal. In a broad sense, they all belong to the category of outdoor advertising.
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Waheed, Abdul, and Jianhua Yang. "The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior." International Journal of Customer Relationship Marketing and Management 8, no. 1 (2017): 30–48. http://dx.doi.org/10.4018/ijcrmm.2017010103.
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Selection of an advertising medium is exceptionally important for an organization. Outdoor media advertising is known as the traditional type of advertising while e-marketing is challenging and growing trend in order to capture the intention of consumer. The core objective of this paper is to examine the effect of “e-marketing” and “outdoor advertising” on exploratory consumer buying behavior within the electronic industry. Data were collected from the questionnaire distribution among 1500 students in Pakistan from March 2015 to January 2016, where 1310 questionnaires were found valid for further analysis, shows 87.3% accuracy in response rate. Analysis methodologies are based on descriptive statistics, structural equation modeling (SEM) and AHP (Analytical Hierarchy Process). Results revealed a positive relationship of both advertising tools, but e-marketing established a greater effect than outdoor media advertising. However, our study proposes certain managerial implications and future research.
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Putri, Nindy Eka, Silfeni Silfeni, and Feri Ferdian. "STRATEGI PROMOSI MELALUI MEDIA PERIKLANAN DESA WISATA KUBU GADANG KOTA PADANG PANJANG." JURNAL PENDIDIKAN DAN KELUARGA 9, no. 2 (2018): 113. http://dx.doi.org/10.24036/jpk/vol9-iss2/119.
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The purpose of this research is to analyze the promotion strategy through advertising media at Desa Wisata Kubu Gadang Kota Padang Panjang view from 3 indicator: print media, electronic media, outdoor media. The research is a descriptive qualitative with survey method. Determination of informant using purposive sampling and snowball sampling. The purposive sampling technique involving 2 informant from tourism govermant and 2 informant from desa wisata Kubu Gadang Kota Padang Panjang manager then snowball sampling technique involving 3 informant from desa wisata Kubu Gadang Kota Padang Panjang visitor. Technique of collecting data is done by interview, observation, and documentation. The results of this study indicate that: 1) the strength of promotion advertising are: news paper easy to get, the picture quality on brochure have a good and interesting, radio can be heard anywhere, television give information through sound and picture, desa wisata Kubu Gadang also have a website and a big billboard with a perfect lighting. 2) the weakness of promotion advertising are: there was no promotion through a brochure, there was no update on the Kubu Gadang’s website, the billboard was vulnerable of damage. 3) the opportunities of promotion advertising are: there are many people who still interest to read the newspaper and brochure, there are many people who interest of internet using, many people can see the outdoor media as if billboard and baliho. 4) the threats of promotion advertising are: there are competitor through print media, television and outdoor media. The conclusion of The promotion strategy through advertising media at Desa Wisata Kubu Gadang Kota Padang Panjang is 1) making use of print media for promotion, 2) to increase the promotion thourgh radio, television and website/internet, 3) making advertising through outdoor media as if billboard and baliho.
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Gan, Zhinan, and Sang-Bing Tsai. "Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis." Mathematical Problems in Engineering 2021 (December 15, 2021): 1–11. http://dx.doi.org/10.1155/2021/5341523.
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Along with the development and promotion of Internet technology, new media are increasingly diversified, enriching and changing our lives. This paper focuses on outdoor interactive advertising as a communication method, analyzing its creative features and applications. Unlike traditional advertising, where audiences receive passively, new media interactive advertising establishes a more direct communication method for consumers and products, creating different sensory stimulation and emotional experience environments according to the characteristics of products and conducting a series of interactions with consumers’ sensory systems such as vision, hearing, smell, taste, and touch. The advertising method has also changed from passive reception to active participation. Finally, combining the characteristics of accurate delivery and the diversity of presentation forms of interactive advertising under the big data platform, the theme conception and form design of interactive advertising is proposed. The interactive design principles of highlighting the simplicity of the theme are explored. The interactive design principle of highlighting the simplicity of the theme is proposed, and the combination of color, text, and graphics is explored by the aesthetic visual design of the audience and the premise of focusing on the audience’s feelings. Starting from the visual effect of outdoor interactive advertising, the change in the way advertising is conveyed is interpreting to us the arrival of a new communication concept, the arrival of the Internet-centered and technology-centered data integration era. The research in this paper aims to provide useful support for the diversified development of outdoor interactive advertising in the new media environment by exploring how to skillfully realize the creative expression of outdoor interactive advertising in the new media environment.
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Anagnostopoulos, Aris, Fabio Petroni, and Mara Sorella. "Targeted Interest-Driven Advertising in Cities Using Twitter." Proceedings of the International AAAI Conference on Web and Social Media 10, no. 1 (2021): 527–30. http://dx.doi.org/10.1609/icwsm.v10i1.14760.
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Targeted advertising is a key characteristic of online as well as traditional-media marketing. However, it is very limited in outdoor advertising, that is, performing campaigns by means of billboards in public places. In this work we propose a methodology for performing targeted outdoor advertising by leveraging the use of social media. In particular, we use the Twitter social network to gather information about users' degree of interest in given advertising categories and about the routes that they follow. Given an advertising category, we estimate the most promising areas to be selected for the placement of an ad that can maximize its targeted effectiveness.
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Iveson, Kurt. "Branded cities: outdoor advertising, urban governance, and the outdoor media landscape." Antipode 44, no. 1 (2011): 151–74. http://dx.doi.org/10.1111/j.1467-8330.2011.00849.x.
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Sihite, Indah Yunita Sari, and Retno Septaningtyas Wahyu Pangestu. "Penggunaan Media Periklanan Luar Ruangan di Masa Pandemi COVID-19." Inter Komunika: Jurnal Komunikasi 6, no. 2 (2022): 10. http://dx.doi.org/10.33376/ik.v6i2.1268.
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Abstrak. Pandemi COVID-19 memang sudah mengubah banyak gaya hidup seluruh masyarakat di dunia. Berbagai sektor perekonomian terdampak dari perubahan gaya hidup tersebut. Dunia periklanan juga menjadi salah satu yang terdampak. Banyak perusahaan yang menyesuaikan kembali anggaran untuk kepentingan pemasaran dan juga periklanan. Hal tersebut juga membuat penggunaan media periklanan luar ruangan kurang dilirik oleh banyak perusahaan karena terbatasnya mobilitas masyarakat Penelitian ini bertujuan untuk mengetahui trend periklanan di masa pandemi dan juga penggunaan media periklanan luar ruangan di tengah terbatasnya mobilitas masyarakat. Penelitian ini adalah penelitian deskriptif kualitatif dengan metode studi literatur. Hasil penelitian menunjukkan bahwa Dunia periklanan di masa pandemi kemudian memiliki tren baru. Pemasaran di media sosial menjadi salah satu yang mulai dilirik karena penggunaannya di masyarakat juga terus meningkat. Selain itu, kegunaan influencer juga menjadi salah satu yang diperhitungkan oleh para perusahaan. Konten di media periklanan juga berubah di mana banyak digunakan konten iklan dengan muatan emosional untuk bisa membangun hubungan emosional antara brand dan juga penggunanya. Penggunaan media periklanan luar ruangan kemudian juga mengadopsi konsep hubungan periklanan tersebut. Banyak reklame yang ditunjukkan untuk meningkatkan kepedulian dan juga himbauan kepada masyarakat. Masa depan media periklanan luar ruangan juga mulai terlihat karena vaksin yang sudah tersebar dan akan membuat masyarakat bisa beraktivitas kembali di luar ruangan.Kata kunci: COVID-19, Pemasaran, Media Luar Ruangan, Tren PeriklananAbstract. The COVID-19 pandemic has changed the lifestyles of many people around the world. Various sectors of the economy are affected by these lifestyle changes. The world of advertising is also one of those affected. Many companies readjust their budgets for marketing and advertising purposes. This also makes the use of outdoor advertising media less ogled by many companies due to the limited mobility of the people. This research is a qualitative descriptive study with a literature study method. The results showed that the world of advertising during the pandemic then had a new trend. Marketing on social media is one that is starting to be noticed because its use in society also continues to increase. In addition, the use of influencers is also one that is taken into account by companies. The content in advertising media has also changed, where many advertising content with emotional content is used to build an emotional connection between brands and their users. The use of outdoor advertising media then also adopted the concept of the advertising relationship. Many billboards are shown to raise awareness and appeal to the public. The future of outdoor advertising media is also starting to be seen because of the vaccine that has been spread and will allow people to return to outdoor activities.Keywords: COVID-19, Marketing, Advertising Outdoor, Advertising Trend
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Runtiko, Agus Ganjar. "Desain Iklan Layanan Masyarakat Pemerintah." Jurnal Penelitian Komunikasi 16, no. 1 (2013): 21–38. http://dx.doi.org/10.20422/jpk.v16i1.25.
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Public service advertising is one of the government strategies to promote the development program. At the national level, the government prefers television as a medium for advertising. As for the local level, the government usually tend to choose lower-cost ads. In Banyumas, many public service announcements using outdoor media such as billboards, banners, or posters. Characteristics of outdoor media that promotes design in attracting the attention of an audience became a challenge for designers. On the other hand, the messages also require the space in public service announcements. This study wants to know about how the execution of the design of outdoor advertising services in the community in efforts to combine the design with a message to be delivered. The study, sought to examine aspects of the design using the composition interpretation methods and verbal composition of outdoor advertising with discourse analysis methods.This research concludes that the government public service announcements desain still needs to be improved according to the rules of visual communication design.
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Prokhorova, N. A. "THE HISTORY AND PROSPECTS OF GRAFFITI AND STREET-ART DEVELOPMENT IN THE MEDIA SPACE OF KYRGYZSTAN." Vestnik of the Kyrgyz-Russian Slavic University 24, no. 10 (2024): 223–29. https://doi.org/10.36979/1694-500x-2024-24-10-223-229.
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The evolution and transformation process of visual outdoor advertising, types of street-art (graffiti and murals) are analyzed. It is shown that modern urban spaces a marked table commodity and when placing street art objects, the relationship between man and the city is taken into account. The possibilities of using graffiti and murals in outdoor advertising are considered, since advertising sets a certain system of communication links and interactions of people in society. The advantages and disadvantages of using graffiti advertising are analyzed, as well as examples of visual advertising in the urban space of the capital.
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Пономарев and Vladimir Ponomarev. "Innovative Aspects of Advertising in Traditional Media." Socio-Humanitarian Research and Technology 4, no. 4 (2015): 44–49. http://dx.doi.org/10.12737/17197.
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Traditional media play an important role in the modern
 information society life. It is common practice to consider radio,
 television, outdoor advertising and print publications as the main
 traditional media. The importance of identifying of traditional
 media’s innovative aspect as indispensable stage of their efficiency
 increasing is emphasized in this paper. Two essentially different
 areas of print advertising are considered: specialized newspapers
 and glossy magazines. Major innovative approaches to press advertising
 are reveals as follows: synchronization of printing issue and
 web-site content (for specialized newspapers), and use of a magazine
 PDF-version, E-INK-technologies and magalogs (for glossy
 magazines). Differences in innovative advertising technologies
 applying depending on media size are pointed out, and examples
 for outdoor advertising are provides as follows: use of wind resistant
 large-sized billboards («ribbon technologies») and holographic
 images for posters. Innovative solutions for various media are offered
 as follows: Internet-radio stations’ projects and broadcasting sponsorship
 (for radio advertising), possibility for television broadcasts
 viewing from a TV-channel corporate web-site, and virtual product
 placement (for television). Innovative approaches to the old media
 are considered in detail in the paper. The innovative advertising
 technologies’ role in the traditional media in a context of modern
 information environment is defined.
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Widyo Harsanto, Prayanto, and Anak Agung Gede Bagus Udayana. "Outdoor Advertising in Yogyakarta During Post-Pandemic Covid-19 in Socio–Design Study." Mudra Jurnal Seni Budaya 38, no. 1 (2023): 73–83. http://dx.doi.org/10.31091/mudra.v38i1.2147.
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This study aims to identify and critically analyze Outdoor Advertising in Yogyakarta using a socio-design approach. Outdoor Advertising, such as banners, banners, posters, billboards, and other media installed in every corner of Yogyakarta, is a dilemma. According to the view of a person or institution/industry, existence of Outdoor Advertising is an effective medium for conveying promotional messages to the public. Meanwhile, for regulators, especially for local governments, this can provide regional income through relatively high taxes. Nevertheless, on the other hand, the rise of Outdoor Advertising raises aesthetic, security, and environmental management issues in Yogyakarta City. This study uses a qualitative method with a socio-design approach (social aesthetics). The social-aesthetic process appreciates design work in a socio-environmental context, both the human environment, the natural environment, and the social environment. The design work in this study is the design of Outdoor Advertising is an essential variable because the delivery of messages through Outdoor Advertising will determine the content, shape, and type, as well as the location or installation. When viewed from a functional context, advertising is to help market products and services persuasively. From the aesthetic context, outdoor advertising displays must focus on Yogyakarta's social, economic, cultural, and environmental aspects. The results of this study indicate that Outdoor Advertising is needed for communicators to convey messages on products/services. As an essential regulator, the local government makes public spatial planning policies related to ad placement. Therefore, Outdoor Advertising can help increase the positive perception of the correlated people to form the image of the Yogyakarta city planning, which is unique and has a comfortable heart.
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Dong, Diansheng, Todd M. Schmit, and Harry M. Kaiser. "Optimal Media Allocation of Generic Fluid Milk Advertising Expenditures: The Case of New York State." Agricultural and Resource Economics Review 36, no. 2 (2007): 253–66. http://dx.doi.org/10.1017/s1068280500007073.
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A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type. Empirical results indicate that among the four media outlets, television advertising has the largest impact on per capita demand, followed by radio, outdoor, and print. Based on the estimated media-specific elasticities, media reallocation of advertising expenditures suggests that milk sales could increase significantly. The results indicate that cooperative media plan strategies developed between the New York regional advertising program and the national advertising programs would achieve the greatest benefits.
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Rini, Ratih Setyo, Faizal Roni, and Belinda Putri Maharani. "SALURAN PEMASARAN LANGSUNG JASA PERIKLANAN MEDIA LUAR RUANG PT WARNA WARNI MEDIA." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 4, no. 1 (2021): 101–10. http://dx.doi.org/10.37481/sjr.v4i1.252.
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Direct marketing is one form of marketing that companies choose to be able to reach potential clients more quickly. This study describes the Direct Marketing Strategy of Outdoor Media Advertising Services at PT Warna Warni Media Jakarta. The research was conducted from February to April 2017 using qualitative research methods. PT Warna Warni Media, as a company engaged in outdoor media advertising services, markets its products directly. PT Warna Warni Media Jakarta has two direct marketing channels in marketing the company's products, namely through face-to-face contact with an Account Executive assisted by direct mail by Marketing Support. Over the past three months, the Direct Marketing Team has succeeded in closing deals 67 times out of 132 negotiations that have been conducted. The success of the company's direct marketing cannot be separated from the form of promotion it provides, in the form of discount, bartering and sponsorship programs
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Rachwał, Helena. "Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities." Marketing of Scientific and Research Organizations 32, no. 2 (2019): 27–50. http://dx.doi.org/10.2478/minib-2019-0029.
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Summary The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into account the proper character of the advertisement and referring to the emotions of the recipient, the composition based on the appropriate arrangement of elements, intriguing advertising text forcing the recipient to think, integrate outdoor communication with the internet transmission and the correct location of the advertising medium. The subject of outdoor advertising and its impact on candidates for studies is omitted in the literature on marketing activities of tertiare education institutions. Therefore, it was attempted to fill the cognitive gap by referring to foreign scientific research and examples of outdoor applications by universities in the United States of America and Great Britain. Also described are outdoor campaigns of the SWPS University, which cooperates with the Cityboard Media Institute in the field of external advertising research. In order to analyze outdoor polish universities, the article uses part of the photographic material collected by the author, and reflects on the basis of their own observations and in-depth interviews with employees of Marketing Departments of selected universities.
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0marisa_oktavi4, Marisa. "THE RELATIONSHIP BETWEEN OUTDOOR MEDIA ADVERTISING, COUNSELING FOR COUNSELING TEACHERS, AND PEERS ON SMOKING BEHAVIOR AMONG STUDENTS AT STATE VOCATIONAL SCHOOL." Epidemiological Journal of Indonesia 3, no. 1 (2024): 31–35. http://dx.doi.org/10.70326/epidjrid.v3i1.19.
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ABSTRACT Background: Smoking is still one of the biggest health problems. This habit is a risk to global health and can cause human death. Apart from that, smoking can also result in other health risks related to chronic diseases such as heart attacks, strokes, chronic obstructive pulmonary disease, emphysema, and cancer.This researcher aims to determine the relationship between outdoor media advertising and counseling from tutors and peers on smoking behavior among students at SMK Negeri 3 Oku in 2023. Method: This research design uses observational analytical research with a cross-sectional approach where data for both variables are collected at the same time. or at one time.In this research, the researcher will look for the relationship between outdoor media advertising, guidance counselors, and peer counseling on smoking behavior among students at SMK Negeri 3 Oku East Baturaja in 2023, totaling 876 students, so the sample size used in this study uses a finite sample size formula of 86.65 (rounded to 87) respondents. The statistical test used is the chi-square test.Results: The results of the bivariate analysis show that there is a significant relationship between outdoor media advertising and smoking behavior with a p value of 0.001, a significant relationship between counseling teacher counseling and smoking behavior with a p value of 0.000, and a significant relationship between peers and smoking behavior with a p value of 0.000. Conclusion: There is a significant influence on outdoor media advertising. Counseling guidance counselors and peers with smoking behavior.
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Walisyah, Tengku. "Kreatifitas Dalam Periklanan Media Luar Ruang (MLR) Di Kota Medan (Peluang, Tantangan, dan Konsep Pemberdayaan Masyarakat)." Jurnal Pemberdayaan Masyarakat 8, no. 2 (2020): 110. http://dx.doi.org/10.37064/jpm.v8i2.8262.
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<p><strong>Abstract</strong>: outdoor advertising in Medan City nowadays gets dynamic and attractive design. It indicates that the design established with so unique, uncommon, and different with others that it makes the outdoor advertising becomes creative one. Consequently, this creative value produces opportunities and challenges in a better way, furthermore the appearance of the design requires more creative and innovative.</p>
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Leonova, Irina A., Marina M. Khramova, and Natalya V. Zaichkina. "Advertising Design of Urban Development." Galactica Media: Journal of Media Studies 4, no. 3 (2022): 223–36. http://dx.doi.org/10.46539/gmd.v4i3.322.
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Outdoor advertising has traditionally been considered one of the most important components of the mass media complex. Having an impact on all layers of society, advertising has become a kind of projection of the values that society lives by, and reflects its social and cultural level. However, the redundant use of outdoor advertising has led to the fact that in recent years the problem of the lack of aesthetics of Russian cities has become very acute. We studied and analyzed the current situation with poor-quality outdoor advertising design in modern cities to search new approaches and tools to solve the problem of unsightly cities on the example of the city of Astrakhan. The research was based on the synergetic principle of studying the object, on the method of system analysis of psychological diagnostics (observation, conversation, questionnaire), and on the analysis of the existing situation of outdoor advertising in Astrakhan. We also suggested the list of aspects and conditions important for creating interesting in design and content outdoor advertisement. Analyzing the answers to the questionnaire and basing on the study of the state of outdoor advertising in the urban environment, we formulated the conditions of normalizing the state of the urban space, meaning its quality and placement. Outdoor advertising is developing along with the improvement of information and communication technologies. A person’s contact with advertising in contemporary city is inevitable. At the same time, there are already a lot of tools available at the moment, to strengthen the impact of advertising on citizens. Therefore, it is necessary to approach the choice of a particular tool with special responsibility, so that advertising, as an integral component of an up-today city, does not damage the urban space.
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Tang, Jiayi. "Research Into New Media Marketing Strategy in Advertising." Journal of Education, Humanities and Social Sciences 28 (April 1, 2024): 709–14. http://dx.doi.org/10.54097/wm62wd89.
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Since the rise of new media, new media marketing has become a popular topic. Marketing strategies of new media marketing are relatively different compared to those of traditional media. This article will take advertisement as a representative of new media marketing actions, analyze several different categories of new media advertising actions and look into the business logic behind these actions. New media marketing is special in its graphic nature, real-time interaction with consumers, personalized recommendation system and the propagation of new media information. Then the article analyses five different types of new media marketing advertising strategies: story-telling advertising, hunger marketing advertising, trend-following advertising, non-verbal language advertising and outdoor advertising. Based on the five types of advertising, this article discusses the specialties and innovative theories behind marketing actions. These new media advertising actions meet challenges in the aspects of law, recognition and aesthetic fatigue. It is suggested that the marketing managers of new media be cautious about their marketing strategies and explore the boundaries and methodologies of new media marketing.
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Ritagrace, Rogars, and Gerry Batonda. "Effect of Advertising Media on Sales Performance of Cable TV Network Firms in Mwanza City, Tanzania." International Journal of Engineering, Business and Management 6, no. 2 (2022): 83–104. http://dx.doi.org/10.22161/ijebm.6.2.7.
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The study aimed to investigate the impacts of advertising media on sales performance of firms in Cable TV network sector in Mwanza city, Tanzania. Specifically, this study concentrated in determining how digital marketing affects sales performance, determining effect of TV/Radio on sales performance of firms, assessing effect of outdoor (out of home) on sales performance.. This study employed quantitative methodology. The targeted population of the study was about 414 network managers from the six Cable TV network service providers and A sample of 83 network managers, selected from a population of 414 Cable TV network firms and were selected using simple random sampling technique. Questionnaire and documentary review are used to collect data. The study employed descriptive statistics and inferential statistics. The results revealed that all the advertising media namelydigital marketing, TV/Radio and outdoor had a significantly positive effect on sales performance of Cable Network firms. The study further found that mobile marketing had the highest effect of firms’ ales performance followed by outdoor adverting, then social media marketing and lastly TV/Radio. The study lastly recommends that management should create readiness of the company in terms of ensuring products and organization area, and establish a great team. The study also recommended that Cable TV firms should use more of modern advertising especially mobile marketing and social media marketing as they can be accessed by customer 24/7/365 and will reach more people. The marketing/Advertising department should develop marketing plan for advertising to assist measuring effectiveness of each advertising media and hence this can help in developing effective marketing activities.
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Chmielewski, Szymon, and Piotr Tompalski. "Estimating outdoor advertising media visibility with voxel-based approach." Applied Geography 87 (October 2017): 1–13. http://dx.doi.org/10.1016/j.apgeog.2017.07.007.
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Junaedi, Fajar, and Filosa Gita Sukmono. "Promotional training through outdoor advertisements and digital media publications." Community Empowerment 6, no. 10 (2021): 1844–48. http://dx.doi.org/10.31603/ce.5276.
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SD Muhammadiyah Kalangan is located in Baturetno Village, Banguntapan, Bantul, Yogyakarta Special Region. The location of SD Muhammadiyah Kalangan is actually strategic because it is on the border of Bantul Regency, Yogyakarta City and Sleman Regency, however the competition is very tight. Within a 5-kilometer radius, there are at least 7 schools, both public and private elementary schools. The location of SD Muhammadiyah Kalangan is far from the highway, so the name of the school is not known to the public. In online mass media, the name SD Muhammadiyah Kalangan also appears very rarely. In fact, the publication of school activities in online mass media is important. Based on these two issues, this service program will focus on increasing school promotion through outdoor advertising and publications in the mass media. Activities are carried out with advertising workshops and digital media publications. This activity produces school advertisements in the form of outdoor advertisements and publications in digital media as school promotion media.
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Yunalpi, Yunalpi, Muhammad Syaeba, and Ulya Sunani. "INTERPRETASI MEDIA LUAR RUANG IKLAN ROKOK DAN POLA HIDUP SEHAT MASYARAKAT DESA SALUASSING." MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi 6, no. 1 (2021): 95. http://dx.doi.org/10.35329/mitzal.v6i1.2079.
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This study aims to determine the public's interpretation of the outdoor media for cigarette advertising and the healthy lifestyle of the people of Sawidesing Village. The research method used is descriptive qualitative method. Data were obtained through interviews, surveys, and documentation. The results showed that the outdoor media for cigarette advertising is a very helpful message in bridging the understanding of the existence of a cigarette product, especially useful on the sales side. Meanwhile, regarding cigarettes and their healthy lifestyle, smoking is a part of life that really helps all their daily activities. Cigarettes actually become an element that makes citizens always healthy in their activities from young to old.
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PETROVA, MARIA. "Newspapers and Parties: How Advertising Revenues Created an Independent Press." American Political Science Review 105, no. 4 (2011): 790–808. http://dx.doi.org/10.1017/s0003055411000360.
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Media freedom strongly inhibits corruption and promotes good governance, but what leads to media freedom? Do economic development and higher advertising revenues tend to make media outlets independent of political groups' influence? Using data on nineteenth-century American newspapers, I show that places with higher advertising revenues were likelier to have newspapers that were independent of political parties. Similar results hold when local advertising rates are instrumented by regulations on outdoor advertising and newspaper distribution. In addition, newly created newspapers were more likely to enter the market as independents in places with higher advertising rates. I also exploit the precise timing of major changes in advertising rates to identify how advertising revenues affected the entry of new newspapers. Finally, I demonstrate that economic development, and concomitant higher advertising revenue, is not the only reason that an independent press expands; political factors also played a role.
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Lee, Chul-woong, and Sung-hoon Kim. "Effects of Interactive Media-Based Outdoor Advertising on Brand Recognition." Journal of Communication Design 74 (January 31, 2021): 253–67. http://dx.doi.org/10.25111/jcd.2021.74.19.
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Lai, Juntao, Tao Cheng, and Guy Lansley. "Improved targeted outdoor advertising based on geotagged social media data." Annals of GIS 23, no. 4 (2017): 237–50. http://dx.doi.org/10.1080/19475683.2017.1382571.
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Salim, Angellisa, and Gregorius Genep Sukendro. "Strategi Komunikasi Pemasaran Adroady Media dalam Memperkenalkan Car Videotron Sebagai Media Iklan Luar Ruang Baru." Prologia 4, no. 1 (2020): 90. http://dx.doi.org/10.24912/pr.v4i1.6439.
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This study discusses Adroady Media's marketing communication strategy in introducing Car Videotron as a new outdoor advertising media. The purpose of this research is to find out how the marketing communication strategy used by Adroady Media companies in promoting new outdoor advertising media is Car Videotron to be known by consumers and potential customers. This type of research used by researchers is to use descriptive qualitative methods. Data collection techniques are done through observation, in-depth interviews and through literature and internet studies. Researchers use several theories to support this research, namely advertising, marketing communication strategies, outdoor media, new media. The results of this study indicate that the marketing communication strategy adopted by Adroady Media is to use 3 types of communication media, namely personal selling, direct marketing, and events or experiences. From these three media, it can be concluded that personal selling is the most effective media used in Car Videotron marketing. With personal selling, the company Adroady Media can establish good relationships with consumers and potential customers and build good relationships. Penelitian ini membahas tentang strategi komunikasi pemasaran Adroady Media dalam memperkenalkan Car Videotron sebagai media iklan luar ruang baru. Tujuan dari penelitian ini untuk mengetahui bagaimana strategi komunikasi pemasaran yang dilakukan perusahaan Adroady Media dalam mempromosikan media iklan luar ruang baru yaitu Car Videotron agar dikenal oleh para konsumen, dan calon konsumen. Jenis penelitian yang digunakan peneliti yaitu menggunakan metode kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam serta melalui studi kepustakaan dan internet. Peneliti menggunakan beberapa teori untuk mendukung penelitian ini yaitu periklanan, strategi komunikasi pemasaran, media luar ruang, new media. Dari hasil dari penelitian ini menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan Adroady Media yaitu menggunakan 3 macam media komunikasi yaitu personal selling, pemasaran langsung, dan acara atau pengalaman. Dari ketiga media tersebut, dapat disimpulkan bahwa personal selling merupakan media yang paling efektif digunakan dalam pemasaran Car Videotron. Dengan personal selling, perusahaan Adroady Media bisa menjalin hubungan yang baik dengan konsumen maupun calon konsumen dan membangun relasi yang baik.
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Usman, Osly, Inkreswari Retno Hardini, and Adnan Kasofi. "Optimizing digital out of home outdoor media by utilizing data to increase the effectiveness of marketing campaigns." Edelweiss Applied Science and Technology 9, no. 2 (2025): 1857–71. https://doi.org/10.55214/25768484.v9i2.4945.
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In the last 10 years, there have been many changes in various fields around the world, especially in advertising. Over the last decade, marketers have continued to evolve dynamically to keep up with the times and the needs of their consumers. One of the advertising media that is often used to this day is DOOH, or Digital Out of Home advertisement. External media (DOOH) is a traditional advertising medium that is still widely used today. However, with the development of digital technology, DOOH needs to be optimized to compete with other advertising media. This research aims to optimize DOOH by using data to improve the effectiveness of marketing campaigns. The data used includes demographics, location, and consumer behavior. The research contributes to the field of marketing by demonstrating how data can be used to optimize DOOH and enhance the effectiveness of marketing campaigns. The data generated will later serve as a reference for marketers intending to conduct marketing campaigns using DOOH media.
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Pryshchenko, Svitlana. "Prospects for development of advertising graphics in the traditional and digital media." Research and methodological works of the National Academy of Visual Arts and Architecture, no. 29 (December 17, 2020): 54–59. http://dx.doi.org/10.33838/naoma.29.2020.54-59.
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The visualization is becoming an increasingly important area of research and has a wide range of applications. The aim of this article is to compare the visual means of advertisements from traditional (print advertising, poster, outdoor) to digital media (internet ads). The trans system and multimodal methodological approaches are applied, which made it possible to using system-structural, socio-cultural, and comparative methods. The style and prospects for the development of Advertising Graphics in the first half of XXI cent. have been determined. Based on the analysis of modern trends, the stylistics of Advertising Graphics are noted: the preservation of distinct styles and monocultures; the dominance of compromise options (fusion, mixing, conscious eclecticism, variability of perception); the simultaneous coexistence of many styles (polystylism); the conceptual search for new styles; and conscious return to the origins of ethno-cultures, further rethinking of folk themes, generalization and decorativeness of Folk Art. We predict in Future the priority of functional, minimalist and polygonal styles, for some categories and services — ethno style (for food, clothing, footwear, accessories, tourism, etc.). Metaphor and other methods of visualization (hyperbole, metonymy, allegory, association) will remain the art-stylistic devices in Advertising. It is obvious that traditional media, in particular posters, will be preserved, but at the same time,there will be a gradual disappearance of print advertising and outdoor transformation towards increasing digitalization. The scientific results obtained will be great importance at the theoretical, practical and educational levels, and in general, will promote the development of Advertising Design in Ukraine. The author emphasizes that the Poster retains the position of the main advertising media, despite the rapid development of computer technologies and virtual space, and considers media design as a qualitatively new stage in the socio-cultural designing of communications and the most promising type of Design.
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Zhou, Mohan. "Discussion on Customer Loyalty and Psychological Strategy Mechanism in New Media Advertising Era." Journal of Business and Marketing 1, no. 5 (2024): 46–51. https://doi.org/10.62517/jbm.202409506.
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This paper will examine various types of advertisements in the first chapter, including traditional advertisements such as print media, broadcast media, and outdoor advertising, as well as digital advertisements including social media ads, search engine ads, and influencer marketing regarding aspects of audience reach, message delivering, the establishment of brand awareness(benefits) and also advertising costs, the measure of ROI, and consumer skepticism(costs). The second chapter highlights how effective advertising boosts sales and revenue by affecting purchasing decisions and fostering customer loyalty, which ultimately leads to sustained profitability. It also discusses the role of advertising in enhancing brand equity and loyalty by strengthening consumer perceptions of a brand's quality and credibility. The final chapter delves into the underlying psychological and strategic mechanisms of advertising, explaining how it leverages emotional appeals, social proof, and cognitive biases to influence consumer behavior. Additionally, it covers how advertising establishes brand positioning, differentiates products in the marketplace, and shapes consumer perceptions and buying habits.
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Daniel, Amare. "Media Advertising and Consumers' Buying Behavior in Banking Industry." International Journal of Innovative Science and Research Technology 7, no. 8 (2022): 1578–81. https://doi.org/10.5281/zenodo.7084178.
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This study looked at the impact of media advertising on consumers' buying behavior in the banking sector—specifically, the case of Anbesa Bank. Media Advertising parameters which are broadcast media advertisement, Print media advertisement, outdoor media advertisement and Covert advertisement identified as the independent variables were adopted from [1], the dependent variable was determined to reflect consumer buying behavior. The research design used in the study was explanatory. Using a simple random sampling technique, 260 Anbesa Bank clients in Addis Ababa city provided the study's data. Structured questionnaires were utilized to collect pertinent data and SPSS (Statistical Package for Social Sciences) software was used to analyze the data. Descriptive, correlational and regression analysis approaches are employed to display the data. The study conclusion demonstrated that all forms of media advertising have a positive influence on consumers' purchasing decisions.
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Batubara, Muhammad Hasyimsyah. "ON PRAGMATIC IMPLICATURE: POLITICAL LANGUAGES IN 2018 ELECTIONS IN ACEH." International Journal of Humanity Studies (IJHS) 3, no. 2 (2020): 251–65. http://dx.doi.org/10.24071/ijhs.v3i2.2189.
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Indonesian politics in the reform era provided a broad space for anyone to participate in competing for the executive and legislative seats. This impacts on how candidates or partners are able to sell themselves to the community in order to get positive sentiment in the eyes of the community. One way politicians make votes is how they use language as a function of communication to boost popularity and electability. To conduct political communication, politicians generally use advertising media, especially outdoor promotional media to propagate people. From the author's observation, the language used in the outdoor promotion media, almost all regional election 2018 candidates in Aceh (Pidie Jaya, South Aceh, and Subulussalam) used language in the realm of pragmatic studies. Text in outdoor advertising media tends to use the meaning of implicature. Speech acts in outdoor advertising in the Pidie Jaya area are dominated by assertive/collaborative illocutionary utterances. There were 5 assertions of assertive illocutionary speech, 3 directive illocutionary speech acts, and one outdoor advertisement containing a mixture of assertive ilocution and direct illocutionary. In the South Aceh area 9 assertive ilocutionary utterances were found, and direct illocutionary speech acts were used for 5 utterances. Whereas in the Subulussalam area there are 5 utterances in assertive/collaborative illocutionary and directive utterances. A good understanding of implicature is learning for us in capturing the meaning of speech messages or speech acts of candidates for regional elections, which in the end are able to make smart political choices from the speeches and discourses of politicians that we consider relevant to the situation, of course also from track record support candidate so far. In the end we are not trapped like the statement delivered by Charles de Gaulle, President of the French Republic "Politicians never believe in their own words, they are actually surprised when people believe it". And the chosen one "Truly the best of men for thee to employ is the (man) who is strong and trustworthy." (QS. Al-Qashas: 26).
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ІВАНЕЧКО, Неля, та Михайло ОКОНСЬКИЙ. "РЕКЛАМНО-КОМУНІКАЦІЙНА ІНДУСТРІЯ УКРАЇНИ: ВПЛИВ ФАКТОРІВ МАКРОСЕРЕДОВИЩА". Herald of Khmelnytskyi National University. Economic sciences 324, № 6 (2024): 215–19. http://dx.doi.org/10.31891/2307-5740-2023-324-6-35.
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The article examines changes in the structure of the advertising market and its synergy with Digital. It was established that the structure of the advertising market, as of 2023, consists of four directions: media advertising, marketing services, digital advertising and PR market. In turn, media advertising includes: TV advertising (direct advertising, sponsorship); digital TV; advertising in the press (national, including sponsorship, regional, specialized); radio advertising (national, regional, sponsorship); OOH Media (outdoor advertising, transport advertising, DOOH, Indoor advertising); advertising in cinemas; Digital (Internet) Media advertising. Marketing services include: Trade marketing (Merchandising, Trade promo, Personnel motivation and control programs); Loyalty marketing (Mailing, DB management, Contact Center); Consumer marketing; Event Marketing and Sponsorship. Digital advertising includes: banner advertising, ads in social networks, rich media; digital video, incl. Youtube; search (paid publication in search engines), including part of GDN; influencer marketing and other digital. Quantitative indicators of the advertising market were studied and significant growth of Digital advertising in 2013-2022 was revealed. The influence of macroeconomic factors, in particular, digital technologies, the COVID-19 pandemic, the Russian-Ukrainian war on advertising and communication activities is analyzed. The study showed that the COVID-19 pandemic contributed to the development and increase of market volumes, and the war led to a significant decrease in the quantitative indicators of the media advertising, marketing services and PR market. The digital market also declined, but only to the indicators of the pandemic period. It was established that the technological factor had a significant impact on the advertising market, not only by changing traditional platforms, but also by additional opportunities in the field of production of advertising materials and creativity. The changes in the legislation of Ukraine introducing the norms of the European legislation into the national legislation through the implementation of certain provisions of the EU legislation in the field of audiovisual advertising are indicated.
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Wayan Yoga Bahagia Putra, I., Gusti Ayu Made Suartika, and Kadek Edi Saputra. "Road Intersection as a Public Space and Venue for Advertisements in an Urban Setting." IOP Conference Series: Earth and Environmental Science 903, no. 1 (2021): 012012. http://dx.doi.org/10.1088/1755-1315/903/1/012012.
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Abstract Advertising media uses a lot of public space as a place to advertise which can reduce the function of public space in urban areas. This study aims to determine the use of urban space as a medium for outdoor advertising that interrupts and reduces the function of space. This study uses a qualitative approach with descriptive data analysis methods. The four intersections on Jalan Raya Dalung have interrupted the function of public spaces, including functions as pedestrians (pedestrian paths), telajakan (as an element of reforestation), protecting the environment, and as borders. Inappropriate placement of advertising media creates a chaotic impression and visual chaos.
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Pires, Helena. "The urban landscape and fashion advertising: the case of the DKNY brand." Comunicação e Sociedade 26 (December 28, 2014): 291–305. http://dx.doi.org/10.17231/comsoc.26(2014).2040.
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Investment in strategic communication, and especially in advertising, in the fash- ion design industry remains a prerequisite for promoting the brand value. The effectiveness of brand visibility and awareness depends mostly on advertising, both in the context of fash- ion magazines and the new media, and in the context of the outdoors medium, which is si- multaneously one of the most traditional and modern means of mass communication. This paper aims to analyse and discuss both dimensions. Firstly, it aims to provide an un- derstanding of how the urban landscape is built into fashion advertising, and especially to investigate the extent to which the collective imagination contributes to that process. This research therefore seeks to identify the main landscape referents represented and search for the respective association with various cultural and artistic universes, such as literature, pho- tography or cinema. Underlying this critical reflection is an understanding that landscape is not just a simple decor, but conversely an extremely important visual and discursive re- source for the advertising message. Secondly, this paper attempts to challenge the implica- tions of fashion brands outdoor advertising specifically in relation to the urban landscape and to the everyday life experience. Therefore, it is also an important aim of this article to dis- cuss outdoor advertising within the scope of the more recent cultural and aesthetic trends. In order to achieve the stated objectives and engage in a scientific discussion of the topic, the case of the fashion brand Donna Karan New York – DKNY was selected, as it is considered to be paradigmatic of the main operational principles and hypotheses researched.
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Sukmono, Filosa Gita, Fajar Junaedi, and Aji Yudha Abdhilla. "The promotion of Aisyiyah Bustanul Athfal (ABA) Kalangan Kindergarten in Bantul, using outdoor advertising and digital media." Community Empowerment 6, no. 8 (2021): 1463–69. http://dx.doi.org/10.31603/ce.5076.
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Aisyiyah Bustanul Athfal (ABA) Kalangan Kindergarten is situated in Baturetno village, Banguntapan, Bantul, Yogyakarta. This strategic location rests on the border between Bantul and Sleman regencies. However, the student population has continuously declined over the years due to poor communication, both within the environment and online. Modern competition requires massive information in the form of progressive promotions, either using outdoor advertising or digital media. This is because parents tend to become more aware of the school’s existence by these efforts. Apart from the two concerns, this program is also aimed at increasing the school’s identity with outdoor and digital media advertising using the FGD method, followed by content development and update activities. The result of this campaign is the installation of posters outside the school premises and the increase in related publications in the digital space.
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Adinlewa, Toyin. "Effectiveness of Opay ORide outdoor advertisements on market expansion in Akure metropolis." African Social Science and Humanities Journal 3, no. 2 (2022): 86–96. http://dx.doi.org/10.57040/asshj.v3i2.116.
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The research looked at the effectiveness of Opay Oride's outdoor advertisements for market expansion in Akure metropolis, Capital of Ondo State, Nigeria. The framing theory was used as the theoretical framework. The survey research method was employed, and the questionnaire and interview guide were used as data collection tools. Three hundred and eighty-six (386) respondents were chosen using a multi-stage sample approach. Two Opay sales agents in Akure were interviewed. According to findings, most respondents were exposed to Opay outdoor advertisements in Akure, particularly the billboard in Akure's Ijomu neighbourhood. Respondents could largely remember Opay's price reduction (promo) and advertisements with the phrase "Where you matter." Findings further revealed that patronage increased dramatically after enormous Opay Oride outdoor advertisements in Akure and a significant degree of exposure to it. It was concluded that Opay Oride outdoor advertising has considerable effectiveness in market expansion in the Akure metropolis. It is recommended, among other things, that the company continue to use outdoor advertising media to reach out to its target customers to outperform competitors.
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Toyin, Adinlewa. "Effectiveness of Opay ORide outdoor advertisements on market expansion in Akure metropolis." African Social Science and Humanities Journal (ASSHJ) 3, no. 2 (2022): 86–96. https://doi.org/10.5281/zenodo.6584326.
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The research looked at the effectiveness of Opay Oride's outdoor advertisements for market expansion in Akure metropolis, Capital of Ondo State, Nigeria. The framing theory was used as the theoretical framework. The survey research method was employed, and the questionnaire and interview guide were used as data collection tools. Three hundred and eighty-six (386) respondents were chosen using a multi-stage sample approach. Two Opay sales agents in Akure were interviewed. According to findings, most respondents were exposed to Opay outdoor advertisements in Akure, particularly the billboard in Akure's Ijomu neighbourhood. Respondents could largely remember Opay's price reduction (promo) and advertisements with the phrase "Where you matter." Findings further revealed that patronage increased dramatically after enormous Opay Oride outdoor advertisements in Akure and a significant degree of exposure to it. It was concluded that Opay Oride outdoor advertising has considerable effectiveness in market expansion in the Akure metropolis. It is recommended, among other things, that the company continue to use outdoor advertising media to reach out to its target customers to outperform competitors.
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Oksana, Chaika (Čajka), and Sharmanova2 Natalia. "Advertising Pragmatics of Contemporary Media for Polylingualism and Polyculturalism." International Journal of Social Science and Human Research 04, no. 05 (2021): 1215–21. https://doi.org/10.47191/ijsshr/v4-i5-42.
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The article considers advertising pragmatics of contemporary media for polylingualism and polyculturalism as the urgent need for advertising information about different types of goods has become a prerequisite for the development and dissemination of a hybrid type of text – advertising text, announcement of things or services. The research aims at the functional specifics of advertising texts in polycultural and polylingual contexts, among which is a variety of publications and outdoor advertising. To achieve the objective, it is important to consider the goals (set tasks) associated with the research questions. They are: (i) to outline the presentation patterns of trademarks and define the essence of the advertising text in the poly-lingual context, (ii) to determine the pragmatic direction of advertising texts of modern media, accounting for the discursive-functional aspects, (iii) to trace manifestation of multiculturalism and/or polyculturalism and polylingualism of the advertising text as a non-standard type of text. It is stated advertising slogan is a communicative message that has a pragmatic instruction to convey true information about the subject of advertising to the largest number of people in order to encourage them to take action - to use and purchase the advertised product. The slogan is focused primarily on achieving the maximum pragmatic effect: to present the brand, distribute the advertised products, actually sell the product, and even forcibly impose it on a potential consumer. It is found the following aspects are clearly combined, which logically represent the advertising text as a non-standard object of linguistic description in the polylingual cultures:1) polylingual components:introduction into the advertising message of linguistic facts by different types of fonts, a combination of natural and unnatural semiotic systems (signs, drawings, symbols), introduction to the text of visuals; 2) multicultural and/or polycultural components.
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김운한 and 이형석. "A Study of Experts' Perception of OOH Media Advertising Regulation: Focused on the Outdoor Advertising Laws." Journal of Practical Research in Advertising and Public Relations 11, no. 2 (2018): 30–61. http://dx.doi.org/10.21331/jprapr.2018.11.2.002.
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Gorelkina, Anastasiya. "Development of Media Holding in the Context of the Dual Media Services Market Formation." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2024, no. 1 (2024): 60–71. http://dx.doi.org/10.21603/2500-3372-2024-9-1-60-71.
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The study of the national media market is particularly relevant because it is heavily influenced by political, information and production risks. Accumulating significant material, labor and information resources, the media market requires an analysis of the current state, trends and development prospects. The scientific works present the media business theory and its key concepts as well as, a new scientific direction media economics that studies economic laws in relation to the media business. However, there is still no single methodology for assessing the state of the media market, including regional. The markets of individual segments are mainly analyzed, for example, the television industry, online advertising, etc. In 2023 the national media market experienced an upsurge after the crisis of 2022, primarily due to the advertising market; it was influenced by such factors as the development of e-commerce, the emergence of new brands and promotion channels, digitalization, convergence and diversification. In addition to macroeconomic factors, the development of the regional media market is also influenced by regional factors due to the socio-economic development of the region. The analysis of the main socio-economic development trends of the Kemerovo region – Kuzbass uncovered the factors influencing the media market: demographic factor, agglomeration effect (North and South Kuzbass agglomerations), industrial production and its location income of the population. The analysis of the regional media market made it possible to assess organizations working in the field of information and communications, to draw conclusions about the predominant development of the advertising market, including outdoor advertising, and to determine the distribution of radio and the place of the Kuzbass Media Group in the market.
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Garrido, Antonio Ricardo Ardito, Ricardo Fernandes Santos, Marcelo Henrique Gomes Couto, Fábio Lotti Oliva, and Celso Cláudio de Hildebrand e. Grisi. "Internacionalização no segmento de mídia out of home: o caso da JCDecaux no mercado brasileiro." Revista de Administração da UFSM 13 (December 22, 2020): 1235–54. http://dx.doi.org/10.5902/1983465930071.
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Purpose - This case study aims to understand the motivations for the expansion of the French multinational JCDecaux to Brazil, in the light of relevant theories about the internationalization of companies. JCDecaux is the world's largest outdoor media company (out of home), a fast-growing industry of the advertising market in Brazil.Design/methodology - This study explain the case based on the internationalization of companies theories, in the economic (Eclectic Paradigm of International Production) and behavioral (Uppsala School and Business Networks Model) strands. In addition to secondary sources, the research was supported by interviews with experts and executives from the outdoor media industry in Brazil.Findings - The main determining drivers for the entry of JCDecaux in the Brazilian market were identified. The analysis based on the theoretical models of internationalization concluded that the economic approach determined in a more significant way the company's entry into the Brazilian media out of home market. Economic advantages outweighed the costs and risks of Brazil's business environment, making the country attractive to the company's foreign investment.Research limitations - The scarcity of data about the media outdoor was reported by a professional interviewed as a negative feature. Another important limitation is the lack of scientific production about the out-of-home media in Brazil.Originality - This paper contributed to generate important information about the Brazilian outdoor media industry, especially on the phenomenon of internationalization of companies in this industry.
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Miah, Rabiatul Sakban. "VARIASI KALIMAT, PROPOSISI, DAN FUNGSI WACANA IKLAN MEDIA LUAR RUANG DI KOTA BANJARMASIN (VARIATION OF SENTENCES, PROPOSITIONS, AND DISCOURSE FUNCTIONS OF OUTDOOR MEDIA ADVERTISING IN BANJARMASIN CITY)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 12, no. 1 (2022): 143. http://dx.doi.org/10.20527/jbsp.v12i1.13128.
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AbstractVariation of Sentences, Propositions, and Discourse Functions of Outdoor MediaAdvertising in Banjarmasin City. This study focuses on outdoor promotional media suchas banners, banners, billboards, posters, slogans, and trade name boards. This studyaims to describe the form of sentence variations based on their communicative function,describe the form of propositional advertising discourse, and show the functionscontained in outdoor media advertising discourse in Banjarmasin City. The approachused is a discourse approach with a descriptive qualitative research type and the use oflistening, reading, and note-taking methods. Sources of data in this study in the form ofoutdoor media in the city of Banjarmasin such as banners, banners, billboards, posters,slogans, and trade name boards. The data in this study are in the form of words andsentences listed in the discourse of outdoor media advertisements in the city ofBanjarmasin. The results of the study can be concluded that in the discourse of outdoormedia advertising in Banjarmasin City there are 33 data showing the use of declarativesentence variations, 1 data showing the use of interrogative sentence variations, and 3exclamative sentence data. In addition, there were also 16 data with propositions thatemphasized benefits for potential consumers, 20 data with propositions that aroused thecuriosity of potential consumers, and 1 data in the form of questions that demanded moreattention. The objective reason proposition was found as many as 28 data, the subjectivereason proposition 7 data, and mixed reasons of 2 data, as well as passive items as manyas 7 data.Key words: language functions, sentence variations, persuasion, advertisingpropositions, declarative AbstrakVariasi Kalimat, Proposisi, dan Fungsi Wacana Iklan Media Luar Ruang di KotaBanjarmasin. Penelitian ini berfokus pada media promosi luar ruang seperti spanduk,banner, baliho, poster, slogan, dan papan nama dagang. Penelitian ini bertujuan untukmendeskripsikan wujud variasi kalimat berdasar fungsi komunikatifnya, mendeskripsikanwujud proposisi wacana iklan, dan menunjukkan fungsi yang terkandung dalam wacanaiklan media luar ruang di Kota Banjarmasin. Pendekatan yang digunakan yaitupendekatan wacana dengan jenis penelitian kualitatif deskriptif serta penggunaan metodesimak, baca, dan catat. Sumber data pada penelitian ini berupa media luar ruang di kotaBanjarmasin seperti spanduk, banner, baliho, poster, slogan, dan papan nama dagang. Data dalam penelitian ini berupa kata-kata dan kalimat yang tercantum pada wacana iklanmedia luar ruang di kota Banjarmasin. Hasil penelitian dapat disimpulkan bahwa dalamwacana iklan media luar ruang di Kota Banjarmasin terdapat 33 data yang menunjukkanpenggunaan variasi kalimat deklaratif, 1 data menunjukkan penggunaan variasi kalimatintrogatif, dan 3 data kalimat ekslamatif. Selain itu juga ditemukan 16 data denganproposisi yang menekankan keuntungan bagi calon konsumen, 20 data dengan proposisiyang membangkitkan rasa ingin tahu kepada calon konsumen, dan 1 data berupapertanyaan yang menuntut perhatian lebih. Proposisi alasan objektif ditemukan sebanyak28 data, proposisi alasan subjektif 7 data, dan alasan campuran 2 data, serta butir pasifsebanyak 7 data.Kata-kata kunci: fungsi bahasa, variasi kalimat, persuasi, proposisi iklan, deklaratif
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Sonina, Olga Eduardovna. "Conceptual approaches to the design of advertising and information support for the exhibition of contemporary art." Культура и искусство, no. 3 (March 2024): 126–41. http://dx.doi.org/10.7256/2454-0625.2024.3.70032.
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The article discusses the principles of the artistic organization of advertising and information support for international periodical exhibition projects of contemporary art of the XX-XXI centuries, the development of which is due to a wide range of artistic practices and the search for effective and dynamic means of communication with the audience. The object of research is the media of information about the exhibition project - printed materials, outdoor advertising, digital media, information content of the exhibition environment. The purpose of this article is a comprehensive analysis of conceptual approaches to the design of advertising and information support for modern Russian and foreign periodic exhibition projects. The periodicity allows us to trace the dynamics of the transformation of individual elements of the exhibition design, their relationship with the ideological content of exhibitions, to identify expressive means and artistic and imaginative solutions for the design of advertising and information support, to identify general cultural factors influencing its formation. In order to reproduce the holistic development of the advertising and information support of the biennale, the article uses a systematic approach, formal stylistic and comparative methods. The analysis of the elements of the graphic design of the international exhibition systems and the Ural Industrial Biennale of Modern Art made it possible to identify the specifics of the exhibition identity, the connection with the conceptual content and organizational structure of the projects. The author of the article comes to the conclusion that the development of the design of advertising and information support, as a synthetic activity, is due to the constant creative search for new conceptual content of the exhibition and the rethinking of compositional means of graphic design of media about the project, experiments with new materials that involve visitors in a discussion about the nature of modern art.
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Ahmad Tajuddin, Siti, and Noraini Zulkepli. "An Investigation of the Use of Language, Social Identity and Multicultural Values for Nation-Building in Malaysian Outdoor Advertising." Social Sciences 8, no. 1 (2019): 18. http://dx.doi.org/10.3390/socsci8010018.
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The mass media in the form of advertising is extensively employed in the process of nation-building in Malaysia. Advertising has been used as an important tool for educating the public about State issues, ensuring diverse cultures are equally represented and the multicultural values are emphasized to the fullest. The objective of the present study is to investigate how outdoor advertising, particularly billboards, promotes the language, social identity, and multicultural values of Malaysian society for nation-building. In Malaysia, the extensive use of advertisements has been argued as one of the most powerful mechanisms to enhance Malaysian identity, foster interactions and thus contribute to the process of nation-building even though it is portrayed in a banal and routine way. To achieve its objective, this paper utilizes semiotic methodology to examine 11 billboards to understand the relationships between texts and visuals that communicate messages to the public. The findings revealed that the billboards do not only communicate pro-social messages, but also reflect the language, social identity and multicultural values of Malaysian society towards nation-building. This study expands the work of outdoor advertising within the Malaysian society and contributes to Semiotic Analysis by examining textual-visual elements of billboards.