Relevant bibliographies by topics / Outdoor Advertising Program

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Academic literature on the topic 'Outdoor Advertising Program'

Author: Grafiati
Published: 4 June 2021
Last updated: 13 February 2022

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Journal articles on the topic "Outdoor Advertising Program"

1

Dong, Diansheng, Todd M. Schmit, and Harry M. Kaiser. "Optimal Media Allocation of Generic Fluid Milk Advertising Expenditures: The Case of New York State." Agricultural and Resource Economics Review 36, no. 2 (2007): 253–66. http://dx.doi.org/10.1017/s1068280500007073.

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A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type. Empirical results indicate that among the four media outlets, television advertising has the largest impact on per capita demand, followed by radio, outdoor, and print. Based on the estimated media-specific elasticities, media reallocation of advertising expenditures suggests that milk sales could increase significantly. The results indicate that cooperative media plan strategies developed between the New York regional adver
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2

Andrew, Heather, Helen Haines, and Shaun Seixas. "Using neuroscience to understand the impact of premium digital out-of-home media." International Journal of Market Research 61, no. 6 (2019): 588–600. http://dx.doi.org/10.1177/1470785319851316.

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In this article, Heather Andrew and Dr Shaun Seixas of Neuro-Insight, and Helen Haines from Ocean Outdoor explain how modern brain imaging technology can be applied to measure people’s emotional, subconscious responses to different forms of outdoor media, from static paper and paste posters to multisensory advertising screens. With reference to visual attention, emotional intensity, desirability, and memorability, they describe a program of research that investigated brain response to the latest generation of outdoor advertising locations, and which explains the cognitive processes that underl
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3

Runtiko, Agus Ganjar. "Desain Iklan Layanan Masyarakat Pemerintah." Jurnal Penelitian Komunikasi 16, no. 1 (2013): 21–38. http://dx.doi.org/10.20422/jpk.v16i1.25.

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Public service advertising is one of the government strategies to promote the development program. At the national level, the government prefers television as a medium for advertising. As for the local level, the government usually tend to choose lower-cost ads. In Banyumas, many public service announcements using outdoor media such as billboards, banners, or posters. Characteristics of outdoor media that promotes design in attracting the attention of an audience became a challenge for designers. On the other hand, the messages also require the space in public service announcements. This study
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4

Dulebenets, Maxim A., Eren Erman Ozguven, and Ren Moses. "The Highway Beautification Act: Towards improving efficiency of the Federal Outdoor Advertising Control Program." Transportation Research Part A: Policy and Practice 110 (April 2018): 88–106. http://dx.doi.org/10.1016/j.tra.2018.01.031.

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5

Tsai, S. "Neuroendocrine Tumor Awareness Program in Taiwan." Journal of Global Oncology 4, Supplement 2 (2018): 137s. http://dx.doi.org/10.1200/jgo.18.20700.

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Background and context: Neuroendocrine tumor (NET) is difficult to detect. It's often presented with symptoms common to other diseases. To raise awareness and improve the understanding of NET, the International Neuroendocrine Cancer Alliance (INCA) announced 10th November as the World NET Cancer Day. HOPE FOUNDATION for CANCER CARE has joined the advocacy events since 2011. Aim: To raise awareness and to improve the understanding of NET. Strategy/Tactics: To raise the awareness of the 10 symptoms of NET. To provide correct information about NET. To improve the understanding of NET. Program/Pol
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López-Pumarejo, Tomás. "Urban Consumers on Two Wheels." Transfers 1, no. 3 (2011): 90–112. http://dx.doi.org/10.3167/trans.2011.010306.

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Large-scale public bicycle rental programs represent the latest grand venture for outdoor advertising corporations. By supporting these programs, advertisers gain unfettered access to street furniture and municipal billboard space and thus acquire the power to transform the city dwellers' experience of the urban landscape both visually and kinetically. These public-private bike rental programs have mushroomed around the world due in part to the impact of Paris' Vélib, which is the world's largest. This paper discusses the role of outdoor advertising in this trend, and focuses on two existing a
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7

Rubchak, Marian J. "Ukraine's Ancient Matriarch as a Topos in Constructing a Feminine Identity." Feminist Review 92, no. 1 (2009): 129–50. http://dx.doi.org/10.1057/fr.2009.5.

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In 1991, Ukrainian independence opened an important theoretical channel for debating the status of its women. The people's collective memory of an ancient matriarchy generated a neo-matriarchal mythology which has been transformed into a delusional ideology that legitimizes female subordination, in the name of her alleged empowerment. Fieldwork in Ukraine – annual visits, including travel from one end of the country to another in official capacities, and many extended stays in Ukraine, as a scholar, researcher, educator and participant in key events, provided opportunities for exchanging views
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8

Putra, Bayu Pratama, and Iwan Joko Prasetyo. "Pemetaan Platform Media Komunikasi Pemasaran PT. Dyandra Promosindo dalam Ruang Publik di Surabaya." Jurnal Komunikasi Profesional 1, no. 2 (2017). http://dx.doi.org/10.25139/jkp.v1i2.505.

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This study aims to determine the mapping of marketing communication media platform conducted by PT. Dyandra Promosindo Surabaya in the exhibition of Indie Clothing Expo 8th. This study discusses mapping of marketing communication media platform through promotion mix seen from the use of advertising element, personal selling, and direct marketing. The analysis of this research using qualitative approach with descriptive method, data collecting technique is with documentation, in-depth interview, observation, and data search field. Informant research as many as three people, involving branch man
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9

Laskara, Gede Windu, Ngakan Ketut Acwin Dwijendra, Ni Luh Putu Eka Pebriyanti, and Putu Mayda Devianita Jaya. "Planning Principles of Permanent Outdoor Advertising (POA) in Arterial and Collector Road Corridors in Denpasar City, Bali, Indonesia." Journal of Social and Political Sciences 3, no. 4 (2020). http://dx.doi.org/10.31014/aior.1991.03.04.229.

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Permanent Outdoor Advertising (POA) is one of the media for providing public space information to impact the viewer with words, with or without photographs. That details to the public on programs, goods, lifestyles, dreams, and values. Advertising is an important and very important tool in economic and business terms because it is direct communication with the audience. POA also generates the image and visual quality of public spaces as an urban physical feature in terms of urban planning. A important location for information dissemination is the high speed of motion in arterial and collector
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10

Holleran, Samuel. "Better in Pictures." M/C Journal 24, no. 4 (2021). http://dx.doi.org/10.5204/mcj.2810.

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While the term “visual literacy” has grown in popularity in the last 50 years, its meaning remains nebulous. It is described variously as: a vehicle for aesthetic appreciation, a means of defence against visual manipulation, a sorting mechanism for an increasingly data-saturated age, and a prerequisite to civic inclusion (Fransecky 23; Messaris 181; McTigue and Flowers 580). Scholars have written extensively about the first three subjects but there has been less research on how visual literacy frames civic life and how it might help the public as a tool to address disadvantage and assist in re
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Books on the topic "Outdoor Advertising Program"

1

Colorado. Office of State Auditor. [Outdoor Advertising Program, Department of Transportation: Performance audit, May 2013. Office of State Auditor, 2013.

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2

Office, General Accounting. The outdoor advertising control program needs to be reassessed: Report to the chairman, Committee on Environment and Public Works, United States Senate. U.S. General Accounting Office, 1985.

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3

First Amendment Aspects of Control of Outdoor Advertising (National Cooperative Highway Research Program). Transportation Research Board, 1985.

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