Log in

Relevant bibliographies by topics / Over-the-counter (OTC) drugs advertising

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers

Academic literature on the topic 'Over-the-counter (OTC) drugs advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 4 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Over-the-counter (OTC) drugs advertising.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Over-the-counter (OTC) drugs advertising"

1

Ranjeeta, Kumari, and Pawan Kumar Anil. "Questionnaire based survey on practicing OTC antimicrobials among 1st and 2nd year medical student of RIMS in Ranchi, India." International Journal of Basic & Clinical Pharmacology 7, no. 5 (2018): 854. http://dx.doi.org/10.18203/2319-2003.ijbcp20181465.

Full text

Abstract:

Background: OTC (over the counter) drugs are defined as “Drugs available freely on the counter without prescription of a registered medical practitioner The WHO has also pointed out that responsible self-medication can help prevent and treat ailments that do not require medical consultation and provides a cheaper alternative for treating common illnesses. Studies have also found that educated people have a greater tendency to practice self-medication than illiterates. several studies have been carried out in different populations to evaluate the practice of self-medication there is a paucity o

APA, Harvard, Vancouver, ISO, and other styles

2

V, Asha, and Karthik D. Yadav. "Knowledge, attitude and practice of using antibiotics as self-medication among non-medical graduates." International Journal of Dental Research 5, no. 2 (2017): 101. http://dx.doi.org/10.14419/ijdr.v5i2.7871.

Full text

Abstract:

Background: Antibiotic abuse is a major concern in the modern era of internet. The ease of availability of drugs, lack of time to visit a doctor, poverty, the lack of knowledge about antibiotics, the influence of relatives, friends and advertising media seems to be the major contributing factors for self-medication. The objective of the study was to assess the knowledge, attitude and practice of antibiotics as self-medication among non-medical graduates.Methodology: A validated, self-administered questionnaire on knowledge, attitude and practice was used to collect data from 400 non-medical gr

APA, Harvard, Vancouver, ISO, and other styles

3

DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11001100/014.

Full text

Abstract:

The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th

APA, Harvard, Vancouver, ISO, and other styles

4

DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11101100/014.

Full text

Abstract:

The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th

APA, Harvard, Vancouver, ISO, and other styles

5

DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11101100/014.

Full text

Abstract:

The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th

APA, Harvard, Vancouver, ISO, and other styles

6

Tissoni, Francesco, Giulia Venditti, and Martina Canzano. "Pharma industry social communication in Italy: quantitative and qualitative analysis of data from a Social Observatory." AboutOpen 8, no. 1 (2021): 35–47. http://dx.doi.org/10.33393/ao.2021.2274.

Full text

Abstract:

Introduction. We developed a Social Observatory in the HealthCare (HC) & Pharma sector to better understand how the focus by Pharma companies on social communication has been implemented, following the new legislation that allows social advertising for over the counter (OTC) drugs. Methods and results. Activity on social networks between 01/06/2018 and 31/05/2019 has been analysed. The social channels monitored were: Facebook, Instagram, LinkedIn, Twitter and YouTube. Activity from 13 companies with HQ in Italy (Abiogen, Alfasigma, Angelini, Chiesi, Doc Generici, Dompé, Italfarmaco,

APA, Harvard, Vancouver, ISO, and other styles

7

Sánchez-Sánchez, Eduardo, Fátima Lucía Fernández-Cerezo, Jara Díaz-Jimenez, et al. "Consumption of over-the-Counter Drugs: Prevalence and Type of Drugs." International Journal of Environmental Research and Public Health 18, no. 11 (2021): 5530. http://dx.doi.org/10.3390/ijerph18115530.

Full text

Abstract:

Recently, there has been an increase in the use of over-the-counter (OTC) drugs. The consumption of these medicines can be unsafe, as incorrect self-diagnosis or the ingestion of inappropriate doses can lead to side effects and the occurrence of adverse reactions and drug–drug interactions. A cross-sectional descriptive observational study was carried out, targeting the entire Spanish population by using an online questionnaire. The results showed that 78.9% of the subjects had previously taken or were currently taking OTC drugs. This consumption decreased as the age of the subjects increased,

APA, Harvard, Vancouver, ISO, and other styles

8

Shatakshi Lall and Nardev Singh. "Over the counter drug use: Assessing the perception of the community." International Journal of Research in Pharmaceutical Sciences 11, no. 3 (2020): 3580–84. http://dx.doi.org/10.26452/ijrps.v11i3.2514.

Full text

Abstract:

The drugs that can be easily purchased from any medical store without prescription are known as “Non Prescription” drugs. Such non prescription drugs are used for self medication. Non Prescription drugs are commonly termed as “Over the counter” drugs. There is always certain degree of danger in consuming OTC drugs even though some people consider their use as completely safe. The study is designed with an objective to understand the pattern of Over the Counter drugs use in a locality of Dehradun by using a structured questionnaire. An Observational, Descriptive study was conducted. The data wa

APA, Harvard, Vancouver, ISO, and other styles

9

Oborne, C. Alice, and Michal L. Luzac. "Over-the-Counter Medicine Use Prior to and During Hospitalization." Annals of Pharmacotherapy 39, no. 2 (2005): 268–73. http://dx.doi.org/10.1345/aph.1d160.

Full text

Abstract:

BACKGROUND: In the UK, medicines are being reclassified from prescription-only drugs to allow supply without prescription. This allows faster and easier access to medicines to treat minor ailments and allows patients to take greater responsibility for their health. However, over-the-counter (OTC) drugs may pose risks to patients; thus, it is important to understand patients' OTC medicine use. OBJECTIVE: To assess use of OTC drugs prior to and during hospital stay of inpatients of all ages and specialties. METHODS: Data were collected for 186 randomly selected patients. Patients were interviewe

APA, Harvard, Vancouver, ISO, and other styles

10

Natasa, Mihailovic, Snezana Radovanovic, Dragan Vasiljevic, Sanja Kocic, and Mihajlo Jakovljevic. "Sociodemographic Characteristics Of The Over-The-Counter Drug Users In Serbia." Open Pharmacoeconomics & Health Economics Journal 6, no. 1 (2018): 1–8. http://dx.doi.org/10.2174/1876824501806010001.

Full text

Abstract:

Background:The analysis of socio-demographic factors on the use of over-the-counter drugs for self-medication and over the counter drugs such as vitamins and minerals for boosting the immune system.Objective:The objective is to look into socio-demographic factors of the interviewees who use Over-the-Counter drugs.Methods:Data obtained through the results of the National health survey of the Republic of Serbia 2013. Dependent variable was transformed such a way that vitamins and herbal medicaments for strengthening the body were merged into one group preparations for boosting the immune system

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Over-the-counter (OTC) drugs advertising"

1

Potnis, Priyanka Shirish. "Ohio Pharmacists’ Perceptions of Over-the-Counter Drug Advertising." University of Toledo Health Science Campus / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=mco1353036130.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Richard, Lisette. "Understanding the use of over-the-counter (OTC) drugs in French Canadian elderly women /." Thèse, Rochester, N.Y. : University of Rochester, 1999. http://www.uqtr.ca/biblio/notice/resume/03-2193613R.html.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Σιμονοβίκης, Σταύρος. "Ανάλυση περιεχομένου τηλεοπτικών διαφημίσεων μη συνταγογραφούμενων (OTC) φαρμάκων". Thesis, 2013. http://hdl.handle.net/10889/7896.

Full text

Abstract:

Η εργασία που ακολoυθεί εκπονήθηκε στα πλαίσια του μεταπτυχιακού προγράμματος σπουδών "Φαρμακευτικό Μάρκετινγκ", του τμήματος Φαρμακευτικής του Πανεπιστήμιου Πατρών, κατά την ακαδημαϊκή περίοδο σπουδών 2009-2011. Σκοπός της έρευνας ήταν να γίνει μια εκτίμηση της κατάστασης στο χώρο της αγοράς των μη υποχρεωτικώς συνταγογραφούμενων φαρμάκων, έχοντας υπόψη τις διαφημιστικές στρατηγικές που εφαρμόζονται από τις φαρμακευτικές εταιρίες, καθώς επίσης και άλλων προϊόντων που διατίθενται από τα φαρμακεία. Στα προϊόντα αυτά περιλαμβάνονται συμπληρώματα διατροφής, υποκατάστατα νικοτίνης για τη ρύ

APA, Harvard, Vancouver, ISO, and other styles

4

Παπαδάκη, Ευαγγελία. "Η επίδραση της διαφήμισης των μη συνταγογραφούμενων παυσίπονων φαρμάκων στη συμπεριφορά των καταναλωτών-ασθενών του φαρμακείου". Thesis, 2012. http://hdl.handle.net/10889/5455.

Full text

Abstract:

Η παρούσα διπλωματική εργασία έχει ως σκοπό να μελετήσει αν η διαφήμιση των OTC παυσίπονων φαρμάκων επηρεάζει τη συμπεριφορά των καταναλωτών-ασθενών. Πιο συγκεκριμένα, μελετούνται διάφοροι παράγοντες που βρέθηκαν από τη βιβλιογραφική ανασκόπηση ότι επηρεάζουν τις επιλογές των καταναλωτών. Επίσης, διερευνήσαμε τη γνώμη των καταναλωτών για τα OTC παυσίπονα φάρμακα και πόσο σημαντικός είναι ο ρόλος του φαρμακοποιού για τις αποφάσεις που λαμβάνουν οι καταναλωτές.<br>The aim of this thesis is the impact of advertising OTC painkilling drugs on consumer behavior.

APA, Harvard, Vancouver, ISO, and other styles

5

Broughton, Tymara Catheryn. "A survey to determine the perception of registered homoeopaths in South Africa toward the availability of over the counter (OTC) homoeopathic medicines." Thesis, 2008. http://hdl.handle.net/10321/372.

Full text

Abstract:

Thesis (M.Tech.: Homoeopathy)--Durban University of Technology, 2008. xix, 122 leaves<br>Discussion among homoeopaths in South Africa provides the impression that there is a degree of misunderstanding and ignorance about homoeopathy, and opinions are varied on its application and efficacy amongst the South African public. An over the counter (OTC) medicine, is a medicine which is sold without a prescription directly to the public, which includes homoeopathic medicines. OTC medicines may be sold at any retail outlet, i.e. a pharmacy or general store. There is much evidence pointed towards the

APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Over-the-counter (OTC) drugs advertising"

1

P, Donjon Richard, and Goeckner Bryon, eds. Mosby's OTC drugs: An over-the-counter drug resource for health professionals. Mosby, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Goeckner, Bryon J., and Richard P. Donjon. Mosby's Otc Drugs: An Over-The-counter Drug Resource for Health Professionals. Mosby, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Elder, Melissa. The Market for RX-To-OTC Switches (Kalorama Information Market Intelligence Report). Find/Svp, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Hutchison, Melissa. The market for Rx-to-OTC switches (A Kalorama Information market intelligence report). Kalorama Information, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Dean, Snyder, and United States. Department of Health and Human Services., eds. Keyword guide to drug labeling regulation: [covers all CFR actual and proposed labeling requirements (through to June, 1986) for prescription drugs and over-the-counter (OTC) drugs (including generic drug labeling)]. Interpharm Press, 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

Beckwith, Sue, and Penny Franklin. Prescribing for gastrointestinal problems. Oxford University Press, 2011. http://dx.doi.org/10.1093/med/9780199575817.003.0074.

Full text

Abstract:

Many of the medications for treatment of the conditions included in this section are available as over-the-counter (OTC) medications at less cost than a prescription and prescribers should consider this before writing a prescription. Over-the-counter (OTC) drugs, p. 422.

APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Over-the-counter (OTC) drugs advertising"

1

Schuckit, Marc A. "Over-the-Counter (OTC) Drugs and Some Prescription Drugs." In Drug and Alcohol Abuse. Springer US, 1995. http://dx.doi.org/10.1007/978-1-4757-2407-3_11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Schuckit, Marc A. "Over-the-Counter (OTC) Drugs and Some Prescription Drugs." In Drug and Alcohol Abuse. Springer US, 2000. http://dx.doi.org/10.1007/978-1-4757-3232-0_11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Schuckit, Marc A. "Over-the-Counter (OTC) Drugs and Some Prescription Drugs." In Drug and Alcohol Abuse. Springer US, 1989. http://dx.doi.org/10.1007/978-1-4757-0767-0_11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Prescott, L. F. "Current Status of Issues Concerning the Safety of Over-the-Counter Analgesics and Nonsteroidal Anti-Inflammatory Drugs." In Safety and Efficacy of Non-Prescription (OTC) Analgesics and NSAIDs. Springer Netherlands, 1998. http://dx.doi.org/10.1007/978-94-011-4878-8_1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Madhusoodanan, Subramoniam, Marina Tsoy-Podosenin, Leah R. Steinberg, and Nitin Tandan. "Drug interactions involving psychotropic drugs." In Mental Disorders in Primary Care. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198746638.003.0021.

Full text

Abstract:

This chapter covers the various drug interactions of psychotropic agents with other drugs, over the counter (OTC) medications, food substances, herbals, alcohol, and smoking. The basic mechanisms of pharmacokinetics, pharmacodynamics, and other interactions are discussed. The disease states and age-related changes underlying the drug interactions in the elderly are briefly addressed. Drug interactions discussed have been classified as severe, moderate, or mild, according to the severity of their anticipated clinical consequences. Serious complications including death may occur in severe interactions involving cardiovascular drugs. A thorough understanding of the basis of drug interactions, and patient participation in the treatment are vital. It is also particularly important to compile a list of medications, including OTC and herbal drugs, currently taken by the patient.

APA, Harvard, Vancouver, ISO, and other styles

6

Li, Jie Jack. "More Blockbuster Drugs for Ulcers: Prilosec, Nexium, and Other Proton-Pump Inhibitors." In Blockbuster Drugs. Oxford University Press, 2014. http://dx.doi.org/10.1093/oso/9780199737680.003.0006.

Full text

Abstract:

In the first half of the 19th century, British physician William Prout conclusively showed that gastric juice contains hydrochloric acid. U.S. Army officer William Beaumont examined the physiological control mechanism of gastric acid secretion by studying Alexis St. Martin’s chronic gastric fistula that had resulted from a gunshot wound in the 1820s. Gastric acid is essential to digest protein and emulsify fats. It breaks down food so it can go on to the small intestine where nutrients are absorbed. Low levels of gastric acid can contribute to a myriad of discomforts and diseases. On the other hand, too much of a good thing is bad. High levels of gastric acid often result in heartburn and ulcers. Heartburn is a symptom produced by reflux when digesting food and gastric acid passes back up into the esophagus through the sphincter muscle at the top of the stomach. It is also known as GERD, for gastroesophageal reflux disease. If reflux occurs often and the body fails to sufficiently clear the acidic mixture back into the stomach, the tissue of the esophagus can be damaged, and that is when ulcers develop. Forty million Americans experience heartburn two days a week, and 60 million have it at least once a month. The disorder costs an estimated $10 billion in the United States, counting visits to doctors and hospitals, medications, and time lost from work, according to the American Gastroenterology Association. Before the emergence of Tagamet and Zantac as H2 histamine-receptor blockers for the treatment of heartburn and ulcers, numerous medicines were available, but none were satisfactory. For over a century, heartburn sufferers had been taking over-the-counter (OTC) antacid products such as Alka-Seltzer, Maalox, Mylanta, Pepto-Bismol, Rolaids, and Tums. Most of them contain simple inorganic bases as the principal active ingredients. Americans alone spend approximately $1 billion a year on these antacids, which bring relief within minutes and work by neutralizing the stomach acid that causes heartburn.

APA, Harvard, Vancouver, ISO, and other styles

7

Borges, Ana Pinto, and Paula Rodrigues. "Consumer Decision Making From a Beloved Brand." In New Techniques for Brand Management in the Healthcare Sector. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3034-4.ch011.

Full text

Abstract:

The purpose of this study is to understand the main determinants that influence consumer decision-making processes applied to the purchase of the brand Aspirin. For this, a set of explanatory variables was considered that not only translated the general health habits of the population but also two variables that measure the establishment of a strong emotional relationship with the brand: self-brand engagement and brand love. The authors used a survey to collect the data, and in their treatment, they applied a factorial analysis and a logistic regression to explain consumer behavior. Emotional factors (self-brand engagement and brand love) are the most important factors in the consumer decision-making process of the Aspirin brand. The multifaceted black box of the consumer is also observed in the scope of over-the-counter (OTC) drugs, which is the case of Aspirin. Marketers, health professionals, and public policymakers face a new challenge alongside the patient's health.

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Over-the-counter (OTC) drugs advertising"

1

Choi, Jiho, Jae Wook Kim, and Donghyun Lee. "DETERMINANTS FOR PURCHASING THE OTC(OVER THE COUNTER) DRUGS: DIFFERENCE BETWEEN THERAPY AND PREVENTIVE MEDICINE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.04.01.01.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!