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Chansawang, Jeed Rochaporn. "An analysis of Caribbean travel products and services used in tour packages developed by U.S. tour operators." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999chansawangj.pdf.
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Jägerlind, Puuri Sofia, Martin Henriksson, and Johansson Johannes Brun. "Eco-labelling on Package Tours : A study about sustainable tourism." Thesis, Jönköping University, JIBS, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12718.
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Background: The tourism industry is one of the largest industries in the world, with annual revenues exceeding US$ 850 billion. Because of the size and nature of the industry, tourism is seen as one of the largest contributors to the negative effects on the environment today. Within the tourism industry, there exist more than 70 eco-labels representing various environmental standards. However, none of them are widely used within the tourism industry.
Purpose: This thesis investigates how the use of the two eco-labels Svanen and Green Globe affect Swedish students’ perception of a package tour marketing campaign. It investigates how students’ perceptions of advertisement differ between advertisement for package tours with and without incorporated eco-labels.
Method: The study uses a mixed method with a sequential explanatory strategy. The quantitative part consists of a survey and the qualitative part consists of follow up interviews with a number of interviewees who are all respondents in the quantitative part. This thesis primarily focuses on the quantitative part, which consists of three questionnaires, one of which contains an advertisement for Ving, and two which used the same advertisement but which have been manipulated to include Green Globe and Svanen respectively.
Conclusion: The conclusion of the study is that students’ perception of advertisement does not differ between the advertisement not using an eco-label and the ones manipulated to include Green Globe or Svanen. The reasons to why the perception does not differ are explained by eco-labels having failed in communicating what they stand for. Students have limited financial resources, which constrains them from behaving in an environmentally friendly way. In addition, the advertisement including eco-lables is congruent with the students’ perception about the brand Ving as an environmentally friendly company. There is however factors that indicate that eco-labelling in the tourism industry can work as a partial solution for a more sustainable future.
Bakgrund: Turismindustrin är en av de största industrierna i världen, med årliga inkomster på över US$ 850 miljarder. På grund av storleken och dess påverkan, anses turismen vara en av de största orsakerna till den negativa utvecklingen av miljön. Inom turismindustrin existerar mer än 70 miljö märkningar som representerar olika miljöstandarder. Dock har inga av dem sett någon större användning inom turismindustrin.
Syfte: Syftet med denna rapport är att undersöka hur användning av de två miljömärkningarna Green Globe och Svanen påverkar studenters uppfattning av en reklamkampanj för charter resor. Den undersöker hur studenters uppfattning om reklam för charter resor skiljer sig mellan reklam som använder miljömärkning och den som inte gör det.
Metod: Denna studie använder en blandad metod med en sekventiell strategi. Den kvantitativa delen består av enkätundersökningar och för den kvalitativa delen används intervjuer med några deltagare från den kvantitativa delen. Störst fokus ligger på den kvantitativa delen som består av tre olika enkäter, en som innehåller en reklam bild på Ving, och två som manipulerats att innehålla Green Globe respektive Svanen.
Slutsats: Slutsatsen av studien är att studenters uppfattning om annonserna inte skiljer sig mellan annonsen utan miljömärkning och de som manipulerats med Green Globe eller Svanen. Anledning till att uppfattningen inte skiljer sig kan förklaras av att miljö märkningarna har misslyckats med att kommunicera vad dem står för. Studenterna har begränsade ekonomiska resurser och detta begränsar dem att uppföra sig på ett miljövänligt sätt. Dessutom överrensstämmer reklamen som innehöll miljö märkning med studenternas uppfattning om varumärket Ving som ett miljö vänligt företag. Det finns dock faktorer som tyder på att miljömärkning inom turistnäringen kan fungera som en del av lösningen för en mer hållbar framtid.
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He, Xiaomin. "Measuring the perceived service quality of group package tours in China : a conceptual model and empirical evidence." HKBU Institutional Repository, 2004. http://repository.hkbu.edu.hk/etd_ra/608.
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Leung, Sai-chung Arthur. "A postmodern poetics of the group package tour." Click to view the E-thesis via HKUTO, 2002. http://sunzi.lib.hku.hk/hkuto/record/B42576337.
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Chovanec, Carol Anne Carleton University Dissertation Geography. "Package tours; new trends and socio-economic environmental influences." Ottawa, 1987.
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梁世聰 and Sai-chung Arthur Leung. "A postmodern poetics of the group package tour." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B42576337.
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Alvaro, Llancari Elizabeth Paola, Gonzales Shiu Yen Chung, Paquiyauri Jaymi Palomino, Segura Vanessa Cecilia Pichilingue, and Chiroque Daniel Cesar Temoche. "Latin Travel." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654882.
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Muchas mujeres que quieren viajar por América del Sur desconocen de los sitios turísticos, comidas, hospedaje, restaurantes y más, incluso tienen pocas oportunidades para viajar porque no encuentran opciones y una oferta variada en precios, además de productos y servicios necesarios para tener nuevas experiencias agradables.
Por ese motivo, nació APP Latin Travel, un aplicativo móvil dirigido a las singles o viajeras para ofrecerles diversos beneficios e información para viajar sin preocupaciones y con la finalidad de hacer más agradable su viaje, pudiendo encontrar diferentes precios que se acomoden a su presupuesto, obteniendo como resultado experiencias positivas para viajar por Latinoamérica ofreciendo beneficios como es, tener la oportunidad de un intercambio cultural con otras mujeres.
El precio de los tours es un factor importante durante su viaje, por la cual brindaremos una variedad de tours a precios competitivos en el mercado, así las singles podrán escoger con libertad la opción más conveniente para ellas de acuerdo al tiempo que estarán en dicho país. Asimismo, Latin Travel ganará un porcentaje de 10% sobre el precio de venta de los servicios turísticos y sobre la venta de la línea de productos, además obtendremos ingresos por suscripción mensual.
Al final, se analizaron los flujos de caja y sus indicadores, demostrando la viabilidad y rentabilidad del negocio, lo que significa que el negocio dejará ganancias para todos sus inversionistas.Many women who want to travel through South America are unaware of tourist sites, meals, accommodation, restaurants and more, they even have few opportunities to travel because they do not find options and a varied offer in prices, as well as products and services necessary to have new experiences nice. For this reason, APP Latin Travel was born, a mobile application aimed at singles or travelers to offer them various benefits and information to travel without worries and in order to make their trip more pleasant, being able to find different prices that suit their budget, obtaining as a result positive experiences to travel through Latin America offering benefits such as having the opportunity of a cultural exchange with other women. The price of the tours is an important factor during your trip, for which we will offer a variety of tours at competitive prices in the market, so singles can freely choose the most convenient option for them according to the time they will be in that country. Likewise, Latin Travel will earn a 10% percentage on the sale price of tourist services and on the sale of the product line, we will also obtain monthly subscription income. In the end, the cash flows and their indicators were analyzed, demonstrating the viability and profitability of the business, which means that the business will leave profits for all its investors.
Trabajo de investigación
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Kärcher, Karsten. "Reinventing the package holiday business : new information and communication technologies in the British and German tour operator sectors." Thesis, University of Strathclyde, 1996. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=25330.
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Tour operators and travel agents are threatened with disintermediation in the travel and tourism industry, especially as a consequence of altered customer demand and new information and communication technologies which foster direct bookings. In this thesis, however, it is argued that major European tour operators are reinventing their business activities to adapt to these changes and to secure their strategic position in the package holiday business. These tour operators are in particular developing and implementing new information and communication technology strategies to support both their production and distribution of holiday packages and, moreover, to enable them to automatically assemble and market individually tailored holidays. Data to support this argument was gained from an extensive empirical survey in Britain and Germany. A total of 44 tour operators were interviewed in Britain and Germany, which controlled over 65% of their respective national market shares. The interviewed tour operators also included ten of the top twelve European tour operator groups. Leading tour operator associations and charter airlines were interviewed in addition. This research provides a detailed insight into the tour operator sector, particularly in Britain and Germany, thus contributing to research in the travel and tourism industry. Moreover, a theoretical framework is developed and proposed, largely based on industrial organisation and new institutional economics literature. The application of this framework in this thesis for the study of the package holiday business contributes to travel and tourism research, and provides a useful methodology for the study of a sector or industry.
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Gliaubertienė, Giedrė. "Turizmo paslaugų teikimo teisinio reglamentavimo problemos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20081203_204535-12188.
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Statistikos duomenys liudija apie didėjantį turizmo paslaugų teikimo srityje atsirandančių visuomeninių santykių aktualumą. Vis aktualesnis tampa ir tinkamas šių visuomeninių santykių teisinis reglamentavimas. Šio darbo tikslas - įvertinti turizmo paslaugų teikimo teisinio reglamentavimo turinį, specifiką bei veiksmingumą Lietuvos Respublikoje. Darbe analizuojami pagrindiniai teisės norminiai aktai, reglamentuojantys turizmo paslaugų teikimą Lietuvoje, trumpai aptariant jų reglamentavimo sferą, pagrindines nuostatas, jų tikslus, tarptautinių ir Europos Sąjungos teisės norminių aktų ryšį su nacionaline teise. Daug dėmesio skiriama praktiniam turizmo paslaugas reglamentuojančių normų įgyvendinimui. Teisės aktai aptariami atskleidžiant su jais susijusias turizmo paslaugų teikimo aktualijas bei teismų praktiką šioje srityje. Lietuvos įstatymų normos lyginamos su kaimyninių Baltijos ir Skandinavijos bei Vokietijos šalių teisės norminiais aktais, vertinamas Europos Sąjungos teisės normų perkėlimas į nacionalinę teisę. Darbe nagrinėjimui pasirinkti opiausi praktikoje klausimai, svarbūs tiek turizmo paslaugų teikėjams, tiek gavėjams. Pasitaikantys teisės normų pažeidimai, skirtingas teisės normų interpretavimas, kartais pačių teisės normų netobulumas lemia ginčų tarp sutarties šalių atsiradimą. Darbas užbaigiamas turizmo paslaugų teikimą reglamentuojančių teisės normų įgyvendinimo užtikrinimo mechanizmo nagrinėjimu. Apibendrinant darbe išdėstytą medžiagą daroma išvada, kad turizmo... [toliau žr. visą tekstą]Statistics reflect the growth of the importance of the social relations stemming from the field of the provision of tourist services and leads to the growth of relevance of the proper legal regulation of these social relations. The main object of this study is to estimate the substance, peculiarities and effectiveness of the legal regulation of the provision of tourist services in the Republic of Lithuania. Main legal acts that regulate the provision of tourist services in Lithuania are analyzed in the study. Flied of regulation of these legal acts, most important provisions, their evolution, objects, interconnections between national, international law and law of the European Union are discussed. A lot of attention is paid to the research of practical implementation of the legal norms. Legal acts are discussed in the light of the related topicalities and decisions of the courts in the field of the provision of tourist services. Lithuanian legal norms are compared with neighbouring Baltic, Scandinavian and Germany countries legal norms, European Union legal norms transference to the national law is estimated. Topical issues from the practice of the provision of the tourist services, important both to the providers of the servines and to the consumers are chosen to examine. Contraventions, different interpretation and sometimes imperfection of the very legal norms lead to the legal disputes between the parties of the contract. The study is finished with the review of the... [to full text]
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Engert, Linda, and Ida Dahl. "Researrangör som researrangör? : En studie om hur konsumenters involvering i resande generellt och produktkategorier påverkar deras möjligheter att särskilja varumärken." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-36104.
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Konkurrensen bland svenska företag har ökat markant under de senaste åren, vilket har inneburit att deras utbud blivit allt mer likartade. Digitaliseringen har i synnerhet intensifierat konkurrensen inom resebranschen, vilket har bidragit till att företag istället söker att särskilja sig genom immateriella fördelar och varumärkesdifferentiering. För att varumärken ska lyckas med sin varumärkesdifferentiering krävs det att konsumenter är involverade i varumärkena och deras erbjudanden. Med anledning av detta var syftet med studien att få en förståelse för hur konsumenters involvering i resande generellt och produktkategorier påverkade deras möjlighet att särskilja turistiska varumärken. I denna studie användes följaktligen teorier som behandlade involvering och varumärkesdifferentiering. För att få en förståelse för konsumenters involvering i resande och produktkategorier tillämpades teorierna varaktig involvering och produktkategoriinvolvering. För att få kunskap kring konsumenters förmåga att särskilja varumärken ifrån varandra användes Customer-based Brand Equity. Utifrån detta ansågs en kvalitativ metod bäst lämpad för att undersöka fenomenet och vidare genomfördes fyra semistrukturerade fokusgruppintervjuer. Resultatet från intervjuerna visade initialt att konsumenterna var involverade i resande och de uttryckte således starka tankar och åsikter om varumärkena vilket följaktligen innebar att konsumenterna kunde särskilja varumärkena. Det visade sig dock att detta inte stämde överens med verkligheten, då det uppdagades att konsumenterna faktiskt var ovetande om vilket varumärke de senast använde sig av. Trots en hög involvering i resande generellt, uppvisade de en låg involvering gentemot produktkategorin vilket bidrog till att konsumenterna faktiskt inte kunde särskilja varumärkena.The competition amongst Swedish companies has significantly increased in recent years, which has contributed to the their increasingly similar offers. The digitization has particularly intensified the competition within the travel industry, which in turn has contributed to companies trying to distinguish themselves through intangible assets and brand differentiation. Forbrands to succeed with their brand differentiation, it requires that consumers are involved with the brands and their offers. Therefore, the aim of this study was to gain an understanding of how consumers involvement affected their ability to distinguish touristic brands. Hence, theories that addressed involvement and brand differentiation were used in this study, to gain an understanding of consumers involvement intraveling and product categories, and thus their ability to distinguish between brands. A qualitative method was therefore used, and four semi-structured focus groups were conducted.The conclusions of this study initially displayed that the consumers should be seen as highly involved in traveling in general, further more they also expressed strong thoughts and feelings about the brands, which implied that the consumers were able to distinguish the brands. However, it was later revealed that the consumers in fact, were not able to differentiate the companies. Although consumers were perceived ashighly involved in traveling, they showed low involvement towards the product category, which contributed to their inability to distinguish the brandsfrom one another.
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Nouri, Rand, Hana Kais Shaker, and Mikolaj Domanski. "Hur har digitaliseringen förändrat resenärers sätt att boka paketresor?" Thesis, Södertörns högskola, Turismvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38743.
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Nowadays many travelers choose to book their trips via online booking sites instead of visiting physical travel agencies. This has changed the way the physical travel agencies operate their businesses and has forced them to adapt to new strategies in order to stay alive in this new reality of the industry. The comfort of the digitization pushes the world toward internet and online services, which implicitly mean that physical shops has become less important even in tourism industry where potential travelers go to digital platforms to reach out for information as well as to plan and choose their destinations. The aim of our study was to investigate how digitization has affected the way passengers book their package holidays and how it affects physical travel agencies and their businesses. With the help of our method, which consist of interviews and a questionnaire, we were able to collect empirical data for compilation and analyses and thus to draw our final conclusions.Idag väljer många resenärer att boka sina resor via onlinebokningssidor istället för att besöka fysiska resebyråer. Detta har förändrat resebyråernas sätt att vara som verksamhet och även fått de att tänka ut nya tillvägagångssätt och strategier för att kunna hålla sig aktiva inom den turistiska marknaden. Vi lever i en alltmer digitaliserad värld där det mesta skall göras online, detta har lett till att fysiska verksamheter är mindre märkbara inom sina områden eftersom potentiella resenärer tar sig till digitala plattformar för att både nå ut till information samt för att planera och bestämma sina resmål. Studiens syfte är att undersöka hur digitaliseringen har påverkat resenärernas sätt att boka sina paketresor samt hur digitalisering berör fysiska resebyråer och deras verksamheter. Med hjälp av våra två metodval som består av intervjuer och en enkät kunde vi samla vårt empiriska material som sedan sammanställdes och analyserades vilket ledde till våra slutliga slutsatser.
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Serson, Fernando Mindlin. "Pacotes de turismo de lazer para o nordeste brasileiro: um estudo exploratório sobre a cadeia de suprimentos para as classes A & B." reponame:Repositório Institucional do FGV, 2006. http://hdl.handle.net/10438/2593.
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Previous issue date: 2006-10-31T00:00:00ZO objetivo desse trabalho é fazer um estudo exploratório acerca da cadeia de suprimentos dos pacotes de turismo, estruturados para as classes A e B, cujo destino seja o Nordeste Brasileiro. Procurou-se verificar quais as variáveis importantes e impactantes desta cadeia, o relacionamento entre os participantes da mesma e assim, avaliar se o poder da mesma está nas mãos da operadora de turismo. Para tanto, uma revisão bibliográfica foi realizada inicialmente a fim de identificar quais os aspectos relevantes da cadeia de suprimentos e de turismo. As questões teóricas serviram de base para a coleta de dados em campo, a qual foi constituída de entrevista com roteiro semi-estruturado, com 14 executivos - gerentes e diretores - das empresas constituintes dessa cadeia, complementada por meio de questionário com questões fechadas, respondido por 104 colaboradores da área operacional destas empresas. Por fim, aliando-se a teoria às informações coletadas em campo, foi possível chegar às conclusões e análises pretendidas.
The objective of this work was to conduct an exploratory study about the supply chain of tourist packages designed for publics from A and B social classes, with destination to the Brazilian northeast region. The study was focused in the identification of the most important and relevant variables of this chain as well as the relationship among the participants in order to find out if the tour operator has the main control and leadership in this chain. For this purpose, a bibliography review was done to identify which were the most relevant aspects of the supply and tourist packages. The theoretical questions were used as basis for the qualitative research through interviews with 14 executives, managers and directors from the companies involved in the chain, besides another research through structured questions asked to 104 operational employees from the companies. All this effort was aimed at checking and bringing together the results of these research works and the initial theories, and thence, make it possible to verify and confirm the conclusions.
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Mokabe, Mamotse. "Preferences of packaged tours : a study of tourists in the Mahikeng area." 2013. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001127.
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M. Tech. Tourism and Hospitality ManagementThe focus of this study was to determine tourists' preferences of the content of packaged tours in the Mahikeng area. Packaged tours are designed without really knowing whether such tours will be purchased. The preferences of tourists differ in terms of all the components of tourism incorporated into packaged tours. Preferences can be influenced by the reasons of travelling. Tour operators play a significant role in designing and selling tourism packages. It is therefore crucial for them to recognise the preferences of current and potential customers. Knowing tourists' preferences before crafting tour packages will enable tour operators to save money and will also contribute to the successful selling of packaged tours.
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Lin, Kuan-Chih, and 林冠志. "Impression Management by Tour Leader and Customer Appraisal in Group Package Tours." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/41613481721436147333.
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碩士輔仁大學
餐旅管理學系碩士班
95
The tourism industry has push by the government in recent years. Regardless of the domestic or goes abroad traveling, it’s has the increase tendency in the population. But the most valuable thing in the tourism industry is customer relations. In the past, the scholars have made use of this relation-impression management into selections and appraisals.The research made use of impression management into group package tours. It examined the members who were conscious of leaders’ impression management strategies, the impression and the effect of leaders’ quality appraisals. It also discuss the influence of leaders’ quality appraisals to the activity satisfaction, members’ self-monitoring ability and traveling days. The research collected the data by questionnaires and samples are the members who attend at the group package tours.Total samples are 485 paired and used AMOS 5.0 anglicizing structural equation modeling. The conclusions are: 1.Leaders’ impression management strategies and influence members’ perceptions are correlation. 2.There is no correlation between tenacious and members’ impression, but other perceptions and members’impression are correlation. 3.Members’ impression have the influence to leaders’ quality appraisal. 4.Members have the high quality appraisal to leaders, it’s higher to GPT quality appraisal. 5.Members’ self-monitoring ability and traveling days can not disturb the result of impression.
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Chung-LanTsai and 蔡中嵐. "Semiotics of Women in Package Tours: A study of Japanese and South Korean Tours in Lion-Travel and Life-Tour Website." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/hdaqwg.
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碩士國立成功大學
體育健康與休閒研究所
104
This study was to discover the symbolic image of the female and its social ideology in the online travel package tours. Postmodern feminist theory was applied as a critical perspective to interpret the images of women in travel package tours in Taiwan. Both content analysis and semiotic analysis were adopted in the study. Female online package tours in Japan and South Korea from both Lion-Travel and Life-Tour websites were targeted. A total of 74 online package tours were found. The result indicated that Japanese packages mainly arrange attractions of “Cultural Experiencing”, “Natural Scenery Sightseeing” and “Shopping”. In South Korea, the packages mainly arranged as “Cultural Experiencing”, “Shopping”, and “Food” attractions. Lion-Travel showed more passive, dependent care, and other traditional female gender stereotypes. Life-Tour produced an innovative and contradictory female image. But both constantly referred to the concept of “beauty”. Most female travelers’ images contained “Dresses”, “Long hair”, and “Accompanied”. Also, they emphasized the concept of Love and showed its importance. In Life-Tour, there appeared some “independent” female images, which were seemingly intended to subvert the traditional image of women. Yet they still fell into the connection of traditional expectations of women. So, the traditional gender stereotype was reproduced.
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Vu, Thi-Thu-Thuy, and 武氏秋水. "The Vietnamese Outbound Tourists’ Selection Criteria for Choosing All-inclusive Package Tours." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/76539920106496501669.
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碩士雲林科技大學
企業管理系碩士班
97
This study focuses on identifying the important selection factors for all-inclusive package tours perceived by Vietnamese outbound tourists. A total of 33 selection criteria were identified and among them, safety of the tour was viewed as the most important criterion for package tour selection, followed by guaranteed departure, price of the tour, and service quality. The selection factors were then derived from the selection criteria by using factor analysis, there were 8 selection factors (Service quality; Word-of-mouth & Price; Promotion; Safety of the tour; Attractions; Convenience; Interests; and Time). The result of independent-samples t Test and One-way ANOVA revealed the fact that travel related behaviors were related significantly to the choice of all-inclusive package tours. Finally, recommendations for travel agencies were made consisting of safety of the tour, training for escort & tour guides, and customer care services. These recommendations are believed to enhance attractiveness of package tour and travel agencies’ competitiveness.
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Kuo, Chang-Lung, and 郭昌隆. "A Study on Taiwanese Tourists’ Images and Selection Preferences of China Group Package Tours." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/33558899023171201999.
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碩士世新大學
觀光學研究所(含碩專班)
101
As travel in Mainland China has become an important option for Taiwanese travelers, themes that enhance quality have become increasingly obvious and vital for Taiwanese who intend to visit Mainland China in group package tours. This is a qualitative study, assessing tourist cognition of group package tour products prior to departure and after the actual experience through literature review and in-depth interviews. The hope is for study discoveries to serve as a reference for tourism operators when planning group package tour products, to minimize the cognitive differences that travelers experience. The study has revealed that elements which influence tourist cognition and behavior include the following: 1. Priority for Taiwanese-owned airlines. 2. Concerns about bus age. 3. Taking China Railway High-Speed to minimize travel time. 4. Desire to dine in private dining rooms. 5. Accommodation at international branded hotels. 6. Increased demand for internet access. 7. Assignment of tour guides for scenic areas. 8. A high degree of acceptance for travel in Mainland China. 9. Entertainment activities including massages or footbaths. 10. Willingness to pay a higher tour cost for travel products that do not include shopping tours.
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Hsieh, Wen-Ta, and 謝文達. "A Study of Themed Package Tours, Tourist Attraction, Experiential Value, Satisfaction, and Willingness to Revisit in Penghu." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/74471591447666255102.
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碩士國立澎湖科技大學
觀光休閒事業管理研究在職專班
102
Penghu National Scenic Area Administration conducted a project of Fun New Penghu in 2012, a campaign of ecological tours intended to promote locally and uniquely featured tours in Penghu, as to understand the tourist reaction to the three main theme tours, including Penghu Stone Fish Weir Culture, Penghu Tern Ecology and Penghu Intertidal Zone Experience. This study aimed to investigate the relationships of the four major variables of Fun New Penghu, tourist attraction, experiential value, satisfaction and willingness to revisit. The main participants included tourists who joined 2012 Fun New Penghu tour. Total of 445 valid questionnaires were collected analyzed by purposive sampling, descriptive statistics, independent sample T-test, one-way ANOVA, and structural equation modeling (SEM). The results of this study revealed that demographic variables showed significant differences in tourist attraction, experiential value, satisfaction and willingness to revisit; The tourist attraction directly and positively affected experiential value. Tourist attraction did not positively affect satisfaction and willingness to revisit. Tourist experiential value positively affected satisfaction and willingness to visit. Tourist satisfaction had a positive impact on the willingness to revisit. In addition, tourist attraction had an indirect impact on satisfaction and willingness to revisit through experiential value. Experiential value had an indirect impact on the wiliness to revisit through satisfaction. The findings of this study showed the 2012 Fun New Penghu campaign enhanced the tourist experiential value. Hence, similar project should continue for future promotion.
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Liao, Sijing. "Winnipeg's cultural tour package research practicum." 2015. http://hdl.handle.net/1993/30578.
Full textAbstract:
A cultural tour package is essentially a travel package that bundles tourism products and services together with themes based on the destination's culture. Winnipeg's Cultural Tour Package Research project, proposed by Winnipeg Symphony Orchestra (WSO), is a project aiming to structure a tourism package centered at Winnipeg's performing arts and cultural attractions. Through the program, we identify customers' preference for the cultural items as well as the factors related to the preference. We also provide a marketing plan suggesting the direction of starting the program based on SWOT and marketing mix analyses. The research is contributable to both the marketing and the cultural tourism literatures. Also, in practical, the research stands at a macro level to demonstrate the benefits of integrating cultural items in Winnipeg and to suggest ways for WSO to cooperate with other cultural or supporting institutions to offer the program.October 2015
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Shiuan-Shyu and 徐萱. "Aanalysis of package tour, quality and competition in tourism industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/46841084683814980978.
Full textAbstract:
碩士中國文化大學
經濟學系
103
Recently, a Taiwanese visitors to the mainland to play, a major accident occurred unfortunate accident, which resulted in many dead or missing and more than a light injuries tragedy, arouse people of the importance of travel insurance. In May 2014 he went to the Liberty Times reported that China's tourism has caused casualties Wufu fall river travel agency, was questioned into shopping trips, because travel and spawn in time travel accident, travel guild whole Federation Secretary-General said that does not mean low-cost group insecurity, Deputy stressed Five travel agencies, tour itinerary although arrange three shopping, but accidents caused by climatic factors, and price should not matter. Fare competition problem is low fares, tourism will certainly poor quality it? The optimal fare passengers suffered higher risk factors can be controlled in a travel agency trip will certainly lower it? This article is different from the competition in the last ten years the travel industry to explore research methods literature of all use "metering regression" empirical analysis, this paper "pure mathematical theory" approach to construct "theoretical model" for the social reality of the single were similar layer tourism supply chain and double tourism supply chain, quality and optimal tour of tourism is also affected. Results of this study do not represent all groups rejected the cheap unsafe travel industry rhetoric, was deduced, fares low, the risk of accidents is human travel experience is bound to increase. The next tour is high, the travel agency may be made in advance many precautions, people risk not happen, so the man would naturally reduce the risk of accidents. However, the risk of loss due to random factors, it is not man-made controllable and predictable, so the travel agency is not necessarily to lower fares to attract tourists, local and foreign travel agencies to cooperate with each other as long as there is mutual relationship, regardless of the occurrence of random factors encountered tours or risk of loss caused by human factors, local travel agencies must respond in order to reduce fares. Foreign travel agencies and tour local decisions, will exhibit a positive relationship with the travel time peak seasons, such as low group price (low season), tourism quality standards must be low.
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Chang, Pei-chen, and 張簡姵甄. "Taiwanese Tourist Shopping Motivation, Shopping Behavior and Satisfaction - An Examination of Package Tours to the Mainland China Destination." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/d8djyd.
Full textAbstract:
碩士靜宜大學
觀光事業學系研究所
97
For travelers, shopping is often the number one trip activity for both domestic and international tourists. This is especially true in Asia, where tourists like to bring something home for gift-giving or for other reasons. The consumer shopping behavior can be thought of as a process, which starts from motive formulation to after-sale evaluation. Every stage of the process influences the consumer’s satisfaction. Recently Mainland China has become a very popular area in the world for foreign tourists. The number of Taiwanese that go to Mainland China has increased and “shopping” is one of the most popular activities for them. This study aims to investigate Taiwanese tourist’s shopping motivation, shopping behavior and satisfaction when traveling in China. This study adopted a quantitative approach and data was collected from outbound departure tourists of Taiwanese nationality from Kaohsiung and Taoyuan International Airport. A total of 373 survey questionnaires were collected. Statistical analyses included descriptive analysis, factor analysis, Cronbach’s alpha, t-test, One-way ANOVA and Pearson correlation. The results of the research showed the potential problems of shopping motivation, shopping behavior and shopping satisfaction for group tourists. It is expected that the study can help the travel industry and government to improve the shopping quality of outbound tours.
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HITOMI, SASAKI, and 佐佐木瞳. "A Comparative Study of Impression Management by Tour Leader: An Example of Group Package Tours in Taiwan and Japan." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/03532378711964527271.
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Chou, Shu-Hui, and 周淑惠. "Group Package Tour and the Senior Tourist: An Exploratory Research." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/36426593948208632616.
Full textAbstract:
碩士中國文化大學
觀光事業研究所
89
The population of seniors is growing rapidly. Family decision-making re-search has frequently examined role relationship between husbands and wives across stages and subdecisions. In contrast to previous research this study ex-amines how different roles’ influences vary over the decision-making stages while the senior tourist participate in the group package tour. A total of 293 Taiwan senior tourists, 50 years age or older, in the GPT were surveyed and asked to indicate the amount of influence each family members and the others’ had. Results showed that husband tend to have the most influence in the final purchase, and one interesting finding is that others exhibit the highest degree of influence in the information search stage. Besides, the husband shows more in-fluence in 9 subdecisions and as family income level rises, there is a rise in the likelihood of husband dominating with respect to the GPT. Finally, implications for tourism marketers and areas for future research are discussed.
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Sung, Yu-Lung, and 宋豫龍. "Senior Tourists with On-line Group Package Tour Advertisings." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/78560450833984510676.
Full textAbstract:
碩士國立嘉義大學
休閒事業管理研究所
95
In many Asian countries and areas, group package tour (hereafter abbreviated GPT) is one of the main modes of outbound travel. Among those Asian GPT tourists, one of the most important segments is senior. Seniors have generally made their financial and time investments in home and family, have become free from their children’s dependency, and possess a relatively large share of all discretionary dollars. A big attraction of the market of older travelers is their ability to travel any day of the week and at any time of the year. Many of the over-50 group vacation as couples or as members of a package tour and senior travelers preferred package tours more than nonsenior travelers. Contemporary technology offers many benefits to older people, but these are often rendered inaccessible through poor web page design. Internet increasingly becomes a source of information and services it is vital to ensure that older people can access these resources. From both academic and practical viewpoints, the purpose of this study is to explore senior tourists’ perception regarding the attractive or unattractive components of GPT on-line advertising and its advertising effectiveness. This study applied an experimental design and separated into two stages. In the first stage, this study obtained 253 valid samples and the attractive/unattractive components of on-line GPT advertising were elicited from senior tourists’ point of views. Those components obtained from first stage were further used for designing a new web page for investigation in the following stage. In the second stage, this study obtained 203 valid samples. Comparison was then conducted between the existing web page with the new web page designed by this study with respect to its advertising effectiveness. The result demonstrated that bigger words, pictures, high contrast color, and put the context to the central layout are more suitable for senior users. Besides, for senior tourists the newly designed web page possessed better advertising effectiveness than the existing one. Finally, implications of these findings for travel marketer and areas for future research are discussed. Keywords: Group package tour (GPT), senior tourists, web page design, online advertising, advertising effectiveness.
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Sy-Ying, Chen, and 陳思穎. "What Drives Seniors to Buy Group Package Tours on TV Shopping?" Thesis, 2007. http://ndltd.ncl.edu.tw/handle/42566365573474890184.
Full textAbstract:
碩士國立嘉義大學
休閒事業管理研究所
95
One of the global tendencies regarding the population is that seniors are increas-ing swiftly. In a similar fashion like the senior population, in recent years there has been considerable growth in the TV shopping industry. Seniors tend to spend more time with TV. They watch more TV than other media, such as newspaper and radio, and they watch TV more than any other age group. Despite the importance of senior with the TV, there is a lack of empirical support regarding how they react to the sell-ing and advertising of package tours on TV shopping. The purpose of this study has two questions explored: “What elements of TV shopping program do senior tourists like/dislike while watching TV shopping?” and “What elements of TV shopping pro-gram are related to senior tourists’ perception of advertising effectiveness while watching TV shopping?”. 256 samples are collected in the first stage and 402 samples in the second stage. Use those methods as literature search, focus group and in-depth interview, etc., to find out whether seniors were attracted or not while watching TV shopping. And then the factors, includes the talking speed of speak host and journey information, be acceded to the advertisement to interview seniors. Finally, we discov-ered the advertising effect is influenced apparently by the price and the host slowly speaking speed.
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Lu, Su-Chen, and 盧素珍. "Study for Online Repurchase Intention Model of Senior Travelers’ Package Tours." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3cx98f.
Full textAbstract:
碩士銘傳大學
觀光事業學系碩士在職專班
106
The purpose of this study is to explore the relationship between the motivation, perceived price, perceived quality and repurchase intention of the senior travelers; moreover, the study also makes a comparison between two groups of senior travelers with age difference and further elaborates on the differences concerning their motivation, perceived price, perceived quality and repurchase intention. The data was collected from questionnaires, which were handed out to the subjects from December 2017 to March 2018. Then, the data was analyzed by applying statistical measures with the Statistical Package for Social Sciences (SPSS) based on the collected 311 valid samples out of issued 350 questionnaires, in which the effective questionnaire rate was 88.8%. The results are as follows: 1.The online senior travelers’ travel motivation, perceived price, perceived quality and repurchase intention are positively correlated. 2.The main difference: the elderly group of senior travelers’ motivation is significantly higher than the young group’s. 3.The travel motivation of the young group is higher than the elderly group's through perceived price. Besides, the travel motivation of the elderly group is higher than the younger group's through the perceived quality. Last, the perceived price of the young group is higher than the elderly group's through the perceived quality.
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Lin, Chen-Huan, and 林晨歡. "The Effect of Additive or Subtractive Flexible Package Tours on Tourists' Decision-Making: The Application of Option-Framing." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/51220216194706967534.
Full textAbstract:
碩士國立臺灣科技大學
企業管理系
98
The previous studies used different ways to find out the most important trips item on which consumers would focus in the package tours, in order to enhance the consumers’ purchase intension. However, even though the travel agencies can design the best package tour, it still couldn’t meet the diversification of each consumer demand. In this study, the hypothesis is confirmed by three experiments. First, the satisfaction is higher when tourists are presented to flexible package tours compared to the rigid package tours (experiment 1). Furthermore, the differences of item of selected trips are discussed, as the flexible package tours are classified into two option-framing (experiment 2). The option-framing is two-way method: leaving out the undesirable items from full package tours or leaving in desirable items from basic package tours. We find that consumers will have more trip items in their final selection under the former than the latter. And this effect is stronger for consumers with more tourism knowledge than those with less tourism knowledge (experiment 3). The following research forms are provided through the results of this study, and some suggestions and the managerial implications are also offered for the future studies.
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Lin, Yu-Hsien, and 林育先. "The Study of the Bike Package Tour’s Key Success Factors." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/52472089461110252982.
Full textAbstract:
碩士高雄餐旅學院
旅遊管理研究所
98
Recently, bike tour has gradually become one of the popular amusements. However, bike tour is just emerging, the recent researches about this topic is still insufficient. With this concern, this study examines the bike package tour’s Key Success Factor to provide general travel agencies and bike clubs with the strategies of the bike-tour plan. This study has two approaches, qualitative and quantitative approaches. First, this study adopted the in-depth-interview（qualitative approach） in domestic general travel agencies and the bike clubs registered at Cycling Life-Style Foundation, and looks at the six aspects: tour guide and tour leader, accommodation, transportation, food, scenic-spot, and travel safety, and then adopted Delphi method to construct a Bike Travel Packages, indicators of Key Success Factors. Second, this study did questionnaire survey（quantitative approach） for the travel agencies and bike clubs members in among Kaohsiung City, Kaohsiung County and Pingtung County to further confirms what Key Success Factors are. For the travel agencies and bike clubs, this qualitative approach found that there are significant statistical differences between guides/tour leaders and scenic-spot. For the travel agencies and bike clubs member this quantitative approach found that there are significant statistical differences among guides/tour leaders, accommodation, and scenic-spot. The results of this study could offer general travel agencies and the bike tour a possible referral about how to arrange and operate a route of travel, and give practical suggestions to contribute to the development of the bike tour.
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Wang, Ting-Shiun, and 王挺勳. "The Effects of e-Travel Service Quality on Package Tours Service Quality." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/94525573822318902055.
Full textAbstract:
碩士明新科技大學
服務事業管理研究所
99
With the progress of science and technology, the global online shopping market is increasing year by year. Online store is becoming an important shopping channel for consumers. The travel merchandises is an important category of online shopping and more and more consumers shopping travel merchandises online. Many tourism businesses have involved the online virtual channels and enabling their consumers to buy package tours online. The relationship between the e-travel service quality and package tours service quality needs to pay attention and this is the main purpose of this study. The samples are customers who had purchased package tours on travel websites. The research proposed a conceptual model to explore the relationships among e-travel service quality, online shopping attitudes, package tours service quality, consumer satisfaction and repurchase intention. 254 samples were collected. The results of structural equation model are as follows: first, the effects of e-travel service quality on online shopping attitudes, package tour service quality and customer satisfaction are positive; second, the effects of online shopping attitudes on package tour service quality, customer satisfaction and repurchase intention are positive; third, the effects of package tour service quality on customer satisfaction and repurchase intention are positive.
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Lan, Yi-Fang, and 藍宜芳. "Travel Safety Perception of Taiwanese Domestic Group Package Tour Tourists." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/s4x68c.
Full textAbstract:
碩士開南大學
觀光與餐飲旅館學系
101
The study aims to explore the travel safety perception of domestic tourists who are aged 20 or above taking domestic travel in the mode of Group Package Tour (GPT). A questionnaire survey was conducted using the method of convenience sampling. It turns out 890 copies were effective and available for SPSS v12.0 data processing. The results indicate that travel safety perception of Taiwanese tourists can be categorized as four factors: tourism environment, emergency assistance, hygiene-medical network and laws & security. These factors are positively correlated and have significant differences with the demographics, including age, education, and occupation, but gender and travel frequency. The overall result can be useful for the related parties, such as department of governments and the future study.
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Lee, Chi-Yuen, and 李奇嶽. "The Research of Mainland Chinese Tourists on Package Tour in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/utfu7y.
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碩士世新大學
觀光學研究所(含碩專班)
96
The perspective of tourism is spectacular after opening Chinese tourists up to Taiwan, the consumption of them is the opportunity for tourism in the future. This study focuses on the demographics and traveling character, explored their attention and satisfaction on current package tours, the correlation and discre- pancy between these variables as well. An Importance-Performance Analysis as employed in the research, and the findings contribute to the literature and tourism industry, looking forward to new stage. Of the returned questionnaires from Chinese tourists at Taoyuan International Airport, 503 were valid and usable. Descriptive analysis, reliability analysis,one-way ANOVA, and IPA analysis etc. were conducted in the study, and the conclusion is as below︰ 1. Most participants first came to Taiwan with their colleagues and friends, that generally with high income and fine education. It revealed that most of them come from a great background, the cost of traveling is in polarization, and they came to Taiwan by way of Philippines and Thailand. 2. The participants have much attention to tour packages, whereas having low satisfaction. It showed that the entire service is not able to meet with or surpass in expectation. They thought highly of transportation and accommodation, and satisfied with transportation and tour guide. However, the attention and satisfaction of F & B and optional activities are very low. 3. The entire attention on package tours, that commercial service industry, residence in north and eastern China, and group members 7~15 are relatively higher. The entire satisfaction of staying country before coming Taiwan on package tours, that Philippines is better. 4. After IPA analyzed, we found that the quality of tour guide, transportation, accommodation, and scenic spots should be maintained. The F & B and optional activities should be improved, too many resting facilities of scenic spots in traveling should be organized, and the sanitary of restaurants must be improved immediately.
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Wu, Shih-Ying, and 吳世英. "Factor of Service Perception among Flight Attendant, Group Package Tour Leader, and Tourist." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/91874693553952671972.
Full textAbstract:
碩士中國文化大學
觀光事業研究所
90
This study empirically examines the factor of service perception among flight attendant, tour leader and tourist. The research problem of this paper is found in the existing literature, the data of interview and the inference of logic. This study employs the qualitative marketing research for data collection, from the perspective of the flight attendant, tour leader and GPT tourists (triangular relationship) to identify the factor on cabin service. Respondents for in-depth interview come from 20 flight attendants, 20 international tour leaders, and 20 GPT tourists. After a rigorous classification procedure a grounded model 74 categories for cabin service emerged. And, according to the result what services GPT tourists perceived on cabin were more than just from one single source, the flight attendant or the GPT tour leader. In fact, based on these emerged service factors we found, the GPT tourists perceived service factor from both GPT tour leader and flight attendant. Tour leader is viewed as a mediator between GPT tourists and so as flight attendant mediates between the GPT tour leaders with tourists. The triangular relationship does exist as we speculated.
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chi, Chao, and 趙旂. "Sunshine in the package tour： How does a tour leader’s playfulness initiate fun of the tourists." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/mb49vj.
Full textAbstract:
碩士國立嘉義大學
行銷與觀光管理學系研究所
106
The purpose of this study is from the tour members point of view. Explore the package tour, if the tour leader with playfulness trait, it will be better for tour members to feel fun. The questionnaires were distributed to 412 tour members. Using structural equation modeling for hypothesis verification. The findings of the study revealed that more obvious tourists perceived tour leader playfulness, much easier to get fun on tour duration. The relationship between each dimensions of tour leader playfulness and tour member fun pointed out that four dimensions of tour leader playfulness including “playful guiding”, “enthusiastic guiding”, “creative guiding”, and “engagement guiding”, all significantly effect on “psychological zest” in fun. The dimension “social vigor” in tour member fun significantly effects on three dimensions “playful guiding”, “engagement guiding”, and “enthusiastic guiding” in tour leader playfulness. Furthermore, there is high correlation between “creative guiding” in tour leader playfulness and two dimensions “psychological zest” and “emotional spark” in fun. And “enthusiastic guiding” in tour leader playfulness highly connected to three dimensions “social vigor”, “psychological zest”, and “flow” in fun. As the result, this study proposed several management suggestions for travel agency and tour leader.
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Chang, Hsiu-Hui, and 張秀惠. "Effects of Sales Promotion and Brand Awareness on Purchase Intentions toward Group Package Tours." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/37207509265113382111.
Full textAbstract:
碩士中國文化大學
觀光事業學系觀光休閒事業管理碩士在職專班
104
Outbound group package tours accrue major revenue for travel agencies. Sales promotion is used by travel agencies to stimulate greater purchase of consumers under increasing competition. Types of sales promotion can be divided into monetary, such as price discounts, and non-monetary promotions, such as free gifts. The objectives of this study are to investigate the effectiveness of sales promotion types and promotion level for group package tours, and the moderating role of brand awareness on the effectiveness of price discounts. Data were collected through a 3(sales promotion types)×2(brand awareness) between-subjects full-factorial design, with promotion level nested within the price-discount condition and the free-gifts condition. Price discounts were found to lead to more decrease in perceived quality of and more increase in purchase intentions toward group package tours. Perceived quality was lower and purchase intention was higher when the price discount was high. The positive effect of price discount level on purchase intentions was higher. Brand awareness weakened the relationship between price discount level and perceived quality, but strengthened the relationship between price discount level and purchase intentions. This research implies that managers of well-known travel agencies should consider utilizing price discount promotions for their group package tours, while managers of less-known travel agencies should consider how to build brand awareness and promote their position in the mind of consumers first.
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Ching-Wen, Lin, and 林靜雯. "What Important Factors Do Senior Tourists Care in Outbound Group Package Tour ?" Thesis, 2006. http://ndltd.ncl.edu.tw/handle/90464900643504062856.
Full textAbstract:
碩士國立嘉義大學
休閒事業管理研究所
94
The number one thing that the senior would like to do after their retirement is travel. Some researchers have pointed out that compare to other segments the seniors have the most financial resources and discretionary time to travel, and seniors are the most likely to take part in organized tour. In Asia, the most popular organized tour is group package tour (GPT); it is one of the main modes of outbound travel in many Asian countries and areas, such as Korea, Japan, and Mainland China. Though, studies on senior, service feature, and GPT have been tested empirically from different perspectives, most of the prior senior GPT related studies are plagued by problems, such as: service features are incomplete and not extensive enough, service features were obtained only from literature review…etc. Consequently, the purpose of this study is to create a more sophisticated and scientific model to understand how senior outbound GPT tourists perceive the services in GPTs. The methodology used was mainly followed the suggestions by previous measure development studies. Both qualitative and quantitative approaches are employed to construct the model.
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Chang, Hung-Ta, and 張弘達. "Tourists'' Satisfaction and Dissatisfaction on Group Package Tour Guide Services." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/54976574328406433136.
Full textAbstract:
碩士銘傳大學
觀光事業學系碩士在職專班
101
ABSTRACT In group tour, the tour guide is the customer service personnel during the tour process, and the important human resource of the travel agency. The tour guide not only executes and arranges all kinds of group tour assignment, but also needs to be in charge of all kinds of emergency. Therefore, the tour guide plays an important role in the group tour. In recent years, the topic of the consumer complaint management is gradually draw consumer’s attention. However, most past studies are focus on the factors of consumer’s satisfaction, on the contrary, there''s been little research the consumer’s dissatisfaction. For this reason, the purpose of this research will be discussed the factor of satisfaction and dissatisfaction for the service of the tour guide, selected from Chinese tourists travelling to Taiwan. This paper uses CIT (critical incident technique) to design the interview outline, and collected from 22 respondents for in-depth interviews (included 7 tour operators and 15 Mainland China tourists). The main purpose is to realize the factors of the tourist’s satisfaction and dissatisfaction for the tour guide. In addition, using Content Analysis Method to be extracted the factors of the tourist’s satisfaction and dissatisfaction for the tour guide. After interviewing with tourists found that the factors of consumer’s satisfaction are tour guide’s professional, fluent and exquisite service, while the consumer’s dissatisfaction are poor working attitude, narrow knowledge, snobbish, etc. Furthermore, After the in-depth interviews with tour operators found that the factors of consumer’s satisfaction are friendly, humorous, professional, exquisite service and responsibility of tour guide, while the consumer’s dissatisfaction are indifference, perfunctory, deceive, disrespect, etc. Based on the findings, the point of view is different between tourists and tour operators, obviously the service provider and the receiver exist the differences of opinion in tour service. Consequently, the research conclusion not only complements the academic gap in order to increase the integrity of this topic, but also provides different issues of this article to investigate for scholars in the future. In addition, tour operators whose value tourists for tour guide service could realize what the value items are for the tourists in the future? And through this could improve the satisfaction of tourists and reducing dissatisfaction of tourists.
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LIN, LI-HUI, and 林麗惠. "Utilizing Passengers’ Satisfaction to Examine their Repurchase Intention of Group Package Tours - A Case Study of Lion Travel’s Singapore and Malaysia Outbound Tourist Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/b86ng6.
Full textAbstract:
碩士銘傳大學
企業管理學系碩士在職專班
104
Because people have greater demand to travel abroad, and the tourism business opportunities increase, the number of travel agencies have raised. According to the Tourism Bureau’s report, the entry barrier of travel industry is low, thus, it prompts many new travel agencies to be built. Tourism industry has flourished and the competitions become heavier. Passengers not only ask travel agencies to provide them the information about schedules and price, but also hope travel agencies to provide better service quality, easier order process, website with richer content, value-added services, and unique travel products. Therefore, to maintain a leading advantage is essential for travel agencies. This study used of Lion Travel’s actual customer feedback questionnaire to analyze passengers’ satisfaction, and further to predict passengers’ repurchase intention. The data was based on Lion Travel’s outbound group pack tours of Singapore and Malaysia for the period July 2015, and the total data included 2321 questionnaires. This study analyzed the whole sample and the differentiation analysis (such as sales, travel arrangements, meals arrangements, hotel arrangements, transportation arrangements, Taiwan leader, local guides, and overall arrangement). The empirical results showed that most passengers evaluated these items with pretty high scores. Besides, the findings of the differentiation analysis showed that passengers who had lower prior to select Lion Travel as their future travel agency gave lower score for all of the evaluation items. This study finally proposed some marketing strategies and improvement programs for Lion Travel.
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LEE, CHIU-LIN, and 李秋玲. "Purchase motivations and customer satisfaction of all-inclusive package tours sold on Home Shopping Network." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/83338768002087371281.
Full textAbstract:
碩士世新大學
觀光學研究所(含碩專班)
93
The change of the purchasing behavior has resulted in the popularity of the TV shopping channels. As a result, TV shopping has become a mature and effective way for commercial activities. TV shopping channels provide commercial images of inclusive tour packages and have become a dynamic way to attract consumers’ purchasing motivation. This study is aimed to investigate into the consumers’ motivation in purchasing inclusive package tour through TV shopping channels and the correlation between the impulsive trait and the satisfaction for the TV shopping channels and travel products. This research is targeted on the consumers who purchased inclusive package tours from Eastern Home Shopping (EHS) channel to proceed with the questionnaire investigation. The results show : 1. The age of the TV shopping channel consumers are younger and their education levels tend to higher. This finding indicates that the consumers who purchased travel products are different from those who purchase other products. 2. The consumers’ impulsive trait can’t be applied to forecast the level of satisfaction of the TV shopping channel. 3. The purchasing motivation of the consumers will be highly influenced by the satisfaction towards the TV shopping channel. In short, the consumer’s satisfaction toward TV shopping will have an indirect influence on their satisfaction toward travel products. The research also provided some suggestions to the TV shopping channel : 1. To implement the differential marketing strategy for different travel products. 2. To improve the product quality and strengthen the content of the TV shopping program. 3. To increase the customer service satisfaction toward EHS channel so as to further improve customers’ satisfaction toward travel products.
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Chou, Shu-Hui, and 周淑惠. "Group Package Tour Service Evaluation Criteria as Perceived by Taiwan and China Tourists." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/16911422499153456888.
Full textAbstract:
博士中國文化大學
國際企業管理研究所
93
This research examines how customers in the Taiwan and Mainland China evaluate group package tour service. It broadens traditional thinking about the components of tour packages. Ninety two group package service quality attrib-utes are identified. A sample size of 260 is set for the investigation respectively. There are significant cross-cultural differences in both the dimensions and at-tributes identified in the two cities.
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Chen, Yi-ju, and 陳怡儒. "A Study on Factors Affecting Consumers'' Choice of a Travel Agent for All-Inclusive Package Tours." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/26062506764643726011.
Full textAbstract:
碩士南華大學
旅遊事業管理學研究所
93
This study is to analyze factors that influence package tour consumers choosing travel agencies. Totally 357 effective questionnaires are analyzed by, descriptive statistics analysis, reliability analysis, one-way analysis of variance, factor analysis, regression analysis, cluster analysis to study consumers choosing travel agencies. The result of this research reveals that customers attach importance on the following factors while choosing travel agencies: Safety factors, travel agencies’ tour plans (embarking date, schedule, hotels etc.), the traveling agreements and insurance contracts between customers and travel agencies. Via cluster analysis, according to customers’ choice intention, customers can be classified into 3 segments: customers who stress on travel agencies’ services, customers who attach importance to the schedule of the tour or customers who stress on all aspects. Through regression analysis, one can understand the relationship between choosing behaviors, overall satisfaction and loyalty. As well as to understand how the overall satisfaction, traveling schedule and factor of service environment affect the loyalty. The result shows that overall satisfaction and service environment perform positive influences. Overall satisfaction affects greatly on customers’ loyalty, the higher the customers’ satisfying level, the higher the loyalty.
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Cheng, Wei-jen, and 鄭惟仁. "RELATIONSHIPS AMONG TRAVEL MOTIVATION, SATISFACTION, AND REVISIT INTENTION AS OBSERVED IN GROUP PACKAGE TOURS TO JAPAN." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/01746495038846822885.
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碩士大同大學
事業經營學系(所)
98
The primary objectives of this study were to investigate the relationships among travel motivation, satisfaction and revisit intention of Taiwanese travelers by group package tours to Japan. The theory of push and pull motivation was applied in this study. From push motivation, it was able to discover the internal inducements of travelers and analyze the attributions in Japan by pull motivation. In addition, more useful information and marketing strategies for the future development were contributed from the results of the relationships among variables. This study utilized a survey method with 349 eligible responses. SPSS 12.0 and AMOS 7.0 were conducted as the statistical analysis tool. The results indicated that the significant differences found in motivations to travel to Japan. Secondly, push motivation and pull motivation both have significantly positive effects on travel satisfaction; travel satisfaction significantly affected revisit intention. Moreover, push motivation significantly affects revisit intention via travel satisfaction. Pull travel motivation do not play the role of mediator in the model.
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Chou, Wei-Ning, and 周為寧. "Evaluation Indices for Single Mature Female Tourists’ Selection on Outbound Group Package Tour Planning." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/04918036265856400370.
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碩士輔仁大學
餐旅管理學系碩士班
102
In recent years the Taiwan female did not marry, the late marriage proportion rise, single mature female received gradually in market expense ability takes, and not to be exceptional for the market of tourism, travelled the universalization along with the female, the female engaged in the traveling not only in order to obtain the freedom or the liberation, even they began to pursue high-quality tour, therefore many agencies promoted the group package tour for feminine exclusive, however, how designed conforms to the feminine demand, and achieved the feminine passenger satisfied the tour is important to and serious concerned for travel agencies. The purpose of this research is to plan the evaluation indices for single mature female tourists’ selection on outbound group package tour. By using fuzzy Delphi method, analytic network process, exploring literature researches, interviewing professionals, and collecting surveys, filtered out two dimensions, nine criterions and their weights. The result for this research shows the criterions of current managers, the evaluation indices for single mature female tourists’ selection, convenience of itinerary, security of itinerary, experiential of itinerary, esthetics of itinerary, friendliness of service, professional service, surprise of service, and attentive of service are the nine criterions evaluation indices for single mature female tourists’ selection. From the research, we found that each of these dimensions and criterions will be the evaluation indices helping and assisting the travel agencies planing a tour.
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Teng, Yen-ling, and 鄧雁玲. "Using zone of tolerance to explore the consumers’ price and service quality perceptions in group package tours." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/27790369419088802209.
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碩士靜宜大學
觀光事業學系研究所
99
Package tours are the main market and income source of travel agencies. The price and service quality are important considerations when consumers choosing the travel products. Many scholars prefer use zone of tolerance than SERVQUAL to assess the service quality. Hence, the current research employed zone of tolerance discuss the relationship between package tour service quality and the price. The conclusions are: 1. Zone of tolerance truly exists in package tours. 2. Consumers who paid higher price would have higher expectation. Regard to the “desired service” standard after purchase, however, only optional tours can achieve consumers’ desired service standard. This is because consumers would like to pay for the products which meet their standards. 3. The higher price perception, the smaller the zone of tolerance. The travel agents should not only control the “price perception” but also improve the “high-price package tour quality.” This strategy helps travel agencies to sell more high-price products.
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Hsu, Su Han, and 許舒涵. "The Impact of Corporate Image and Website Service Quality on Purchase Intention of the Airline Package Tours." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/88872203959958452894.
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碩士中華科技大學
航空運輸研究所
100
More and more airlines, through e-commerce on their own websites, launch tour packages under corporate brands, and cooperate with travel industry to develop market for potential customers and provide passengers with higher service quality. This study, regarding travel websites of airlines as the research background, explores the contents and features of the airline tour packages, and elaborates the relationship among corporate image, the quality of website services and the purchase intentions of consumer. The study conducts online sampling on the consumers of different social classes who use Internet, and send the survey to travel blogs, travel forums, backpacker websites and Facebook, totally receiving 200 valid questionnaires. Through statistical methods such as descriptive statistical analysis, correlation and regression analysis, the empirical results show that corporate images have an impact on the intentions of the consumers to buy airline tour package. In that aspect, the consumers regard sensory dimension as the most important, following by functional dimensions. As such, the consumer’s judgments on corporate image mainly rely on the impression accumulated by their experiences. Good corporate image is more easily to obtain trust and favorable impression from the consumers, and thus it reinforce the purchase intentions of the consumers to products or services. The service quality of websites actually has an impact on the consumers to buy tour packages. In that aspect, the consumers view communication dimension as the most important, with subsequent dimensions following by cash flow after-sales, information flow, membership, and service. In conclusion the study makes recommendations to aviation industry for developing marketing strategies.
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Liu, Tzu Hao, and 劉子豪. "Research on The Relationship Between Perceived Risk and Information Search of Tourism Inclusive Package Tour---The Case of Taipei City Residents." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/72825855545896111673.
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Liao, Yu-Yin, and 廖友吟. "Relationships Among Travel Risks, Destination Image, Travel Patterns, and Post-Purchase Behavior- A Case Study of Thailand Inclusive Package Tours." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/97702661860244120466.
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碩士世新大學
觀光學研究所(含碩專班)
91
For those who travel for fun, joining the package tour is the most popular, which proves that if people want to go abroad for sightseeing, most inclusive package tours users will take inclusive package tours into first consideration. Mayo (1973) pointed that “image” is an important factor in the travel decision process. It is because the perception of risk and safety influence the image and selection of the destination. Hence, the research will pick inclusive package tours as the target of outbound travel products. The research will discuss the relationships among travel risks, destination image, travel patterns and post-purchase behavior. Destination image and travel risks can both influence the selection behavior of outbound travel destination, and Thailand is one of the top four major stopping points for traveling. We would like to discuss the reason why people like to re-visit Thailand, and hope the research result can be the reference for Thailand Tourism Division in Taiwan and the travel agencies focus on promoting Thailand tours. After collecting the related references and theories, the research investigates and focused on those who joined Thailand inclusive package tours. The research was surveyed by using convenience sampling. The survey sent 400 pieces of questionnaires. The effective surveys are 370 pieces. They were analyzed with statistics software, SPSS for Windows 8.0. The major findings of the research are as shown below: 1. Most Thailand tourists are female, young, colleague educated, in service business, married, personal monthly income between NT.30,001 to 45,000, and household monthly income over NT.110,001. 2. We can tell by the travel patterns that most tourists are those first-time visitors and go to middle Thailand. The average tourism fee is around NT.14,681, total consumption is around NT.12,709, and the duration is 5 to 7 days. Most people travel with relatives and friends (under 10 people). Most popular recreational activities are “Visiting Thailand palaces and temples”, “Watching drag queen and transsexual shows” and “Attending water activities”. 3. Basically, gender, age, education level, occupation and marriage status are significantly related to the travel patterns; but personal monthly income and household monthly income are not. 4. Socio-economic characteristics are significantly different from country image and tourism image, but not to travel risks. Different travel patterns are significantly different from country image, tourism image and travel risks. 5. On post-purchase behavior of consumer satisfaction, socio-economic characteristics and travel patterns are significantly different, but on post-purchase behavior of consumer dissatisfaction, they are not. 6. Travel risks and destination image are significantly related. Country image and tourism image are significantly related. 7. Travel risks and destination image are significantly related to the post-purchase behavior of consumer satisfaction, but not to post-purchase behavior of consumer dissatisfaction.
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Lu, Hsiao-Yun, and 盧筱筠. "A Study of the Relationships among Travel Motivation, Satisfaction and Revisit Intention─Group Package Tours to Switzerland as a Case." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/87355886713525980372.
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碩士世新大學
觀光學研究所(含碩專班)
95
The primary objectives of this study were to investigate the relationships among travel motivation, satisfaction and revisit intention of Taiwanese travelers by group package tours to Switzerland. The theory of push and pull motivation was applied in this study. From push motivation, it was able to discover the internal inducements of travelers and analyzed the attributions in Switzerland by pull motivation. In addition, more useful information and marketing strategies for the future development were contributed from the results of the relationships among variables. This study utilized a survey method with 416 eligible responses. SPSS 10.0 was conducted as the statistical analysis tool. Five push and four pull motivations were identified. Push motivations were ‘escape & relax’, ‘family’, ‘novelty’, ‘social interaction’ and ‘prestige’. Pull motivations were ‘local culture & facilities’, ‘politic & economic situation’, ‘accessibility’ and ‘nature scenery’. Three factors of travel satisfaction in Switzerland were also identified as ‘accommodation, F&B and airport facilities’, ’tour leader’s performance & travel ambiance’ and ‘shopping’. The results indicated that the significant differences found in motivations to travel to Switzerland. Secondly, push motivation and pull motivation were both positive affects significantly to travel satisfaction, travel satisfaction affected significantly to revisit intention. Moreover, push motivation and pull motivation were also affects significantly to revisit intention via travel satisfaction.
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MIKANOVÁ, Silvie. "Česká turistická klientela ve Francii." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-71110.
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The main objective of this thesis is to propose a products optimization for current Czech touristic clientele in France. Partial aims are to identify visitor segment of Czech clients in France and to define variants of products optimization proposals for selected Czech clients in France. The theoretical part consists of five chapters and deals with international tourism, tour operators, including their services and marketing mix, consumption behaviour of customer on international tourism market, outbound tourism of Czech republic and position of France in international tourism. The practical part covers an analysis of supply and demand and product optimizations proposals for one Czech tour operator. Czech tourists going on Five-day Coach Package tours to Paris were selected as a target segment. There were proposed three variants of product optimizations for this group, based on information gained from an analysis of competitors´offer and a profile of a visitor and his requirements. The optimizations of Paris package tour mainly concerned costs reduction of service providers, quality enhancement of an accommodation and boarding.
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Lu, Chia-Yun, and 呂佳芸. "A Study on Cognition and Purchase Intention of Travel Agencies Low-carbon Tour Package for Taiwan’s Inbound Tourists." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/94043348494993810073.
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碩士國立高雄餐旅大學
運輸與休閒服務規劃碩士學位學程
104
With the trend of the global warming, the world is beginning to pay attention to the low carbon economy theory, reducing carbon emissions and realizing the green development. Low-carbon economy emerged against the background of the global warming problem. With the development of a low-carbon economy, the concept of low-carbon tourism is also increasingly popular. Increasing number of studies are focusing on low-carbon tourism and on energy saving and carbon reduction (ESCR) measures. And travel agencies plays an important role, required environmental carbon concept conveyed. Accordingly, in recent years, in the effort of the government, Taiwan has emphasized the development of tourism policies and projects, tourist arrivals in Taiwan have increased to more than 9 million in 2014. The research for inbound travelers as participant to take part in low-carbon tour package of travel agencies, haven't been discussed yet. Therefore, the main purpose of this study is to investigate low-carnon tourism cognition, purchase intention and willing to pay by inbound travelers. In total, 498 valid questionnaires were collected. The research used descriptive analysis, ANOVA analysis, Pearson’s analysis and simultaneous regression to analysis the data. The results of this study indicated that : (1) Low-Carbon tour package has cognitive significantly difference from different backgrounds inbound tourists. (2) Low-Carbon tour package cognitive have a significant impact on the purchase Intention.(3)34.5% of inbound travelers are willing to pay extra 5% regular price for low-carbon tour package ; 32.3% of inbound travelers are willing to pay extra 10% regular price for low-carbon tour package. The results of this study can be provided to government agencies, travel agencies and related sectors as tourism development, as planning low-carbon tour and fixed price reference.
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Chen, Li-Ju, and 陳麗珠. "The study of family decision-making patterns & other travel-related factors with regard to participating intention in domestic package tours." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/24894115327680078572.
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