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Journal articles on the topic 'Packaging strategy'

Author: Grafiati

Published: 24 June 2021

Last updated: 29 July 2025

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1

Twede, Diana, Robert H. Clarke, and Jill A. Tait. "Packaging postponement: a global packaging strategy." Packaging Technology and Science 13, no. 3 (2000): 105–15. http://dx.doi.org/10.1002/1099-1522(200005)13:3<105::aid-pts503>3.0.co;2-9.

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Yung, Xu Yuk. "The Positive Role of Packaging in Consumer Behavior." Advances in Economics, Management and Political Sciences 63, no. 1 (2023): 293–300. http://dx.doi.org/10.54254/2754-1169/63/20231445.

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Packaging strategy is the primary means for enterprises to show the products characteristics and an essential part of shaping the brand image to become the most economically efficient marketing system of a competitive tool. In order to occupy a position in the market where the key competitive differentiator is present, product packaging must be able to leave customers with a lasting impression and inspire them to make a purchase decision. Consumers purchasing decisions are extremely influenced by the packagings promotional function when there is no discernible difference in the quality of simi

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Kim, Kyung-Hwa, and Ji-Young Na. "Color Marketing Strategy of Milk Packaging." Journal of the Korea Contents Association 12, no. 1 (2012): 197–210. http://dx.doi.org/10.5392/jkca.2012.12.01.197.

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Scharpenberg, Christina, Meike Schmehl, Milena Glimbovski, and Jutta Geldermann. "Analyzing the packaging strategy of packaging-free supermarkets." Journal of Cleaner Production 292 (April 2021): 126048. http://dx.doi.org/10.1016/j.jclepro.2021.126048.

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Ye, Zihan. "The Pricing and Quantity Strategy of Reusable and Disposable Packaging." Academic Journal of Science and Technology 14, no. 3 (2025): 339–42. https://doi.org/10.54097/33sm6g70.

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With the development of e-commerce, logistics has become a crucial component of agricultural product e-commerce. The rapid expansion of the logistics industry has led to an increasing demand for packaging, resulting in severe environmental issues caused by disposable packaging. Consequently, many agricultural product manufacturers have begun to adopt recyclable and reusable packaging for express delivery. This paper examines a profit-oriented supply chain model involving a packaging manufacturer and a courier company. The courier company offers both disposable conventional packaging and reusab

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Prathisara, Gibbran Prathisara, and Anang Masduki Masduki. "Marketing strategy in "Bakpiapia Djogja" food product packaging design." COMMICAST 4, no. 1 (2023): 48–63. http://dx.doi.org/10.12928/commicast.v4i1.6823.

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Reviewing the role of packaging in today's snack products, the packaging function is not only to protect the existing products in it but to grow more broadly with the addition of functional values, among others is as a means of communication between producers and consumers, namely as communications media that describe or reflect the product, brand image, and also as part of the promotion with the consideration that the packaging is easy to see, understand, and remember. Bakpiapia Djogja, a bakpia product in Yogyakarta, has innovated different packaging designs from competitors to increase cons

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Rundh, Bo. "Linking packaging to marketing: how packaging is influencing the marketing strategy." British Food Journal 115, no. 11 (2013): 1547–63. http://dx.doi.org/10.1108/bfj-12-2011-0297.

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Khand, Riya Rajyalaxmi. "Role of Product Packaging in Market Strategy: A Case Study of Nepalese Organization." Nepalese Journal of Management 11, no. 3 (2024): 82–97. https://doi.org/10.3126/njm.v11i3.79607.

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This study examines the role of product packaging in market strategy of Nepalese organization. The dependent variable is marketing strategy. The selected independent variables are, innovativeness, security and privacy, perceived trust, brand perception, and brand communication. The primary source of data is used to assess the opinions of respondents regarding innovativeness, security and privacy, perceived trust, brand perception, and brand communication. The study is based on primary data of 112 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correl

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Wang, Lu, and Fauzi Naeim. "Green Design Strategy for Lushan Yunwu Tea Packaging Design." South Asian Journal of Social Sciences and Humanities 4, no. 5 (2023): 32–50. http://dx.doi.org/10.48165/sajssh.2023.4503.

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Amidst the swift march of modern industry, the escalating environmental devastation has imperiled human existence, spurring the emergence of green design as a pervasive and powerful global design philosophy. Within this context, Lushan Yunwu Tea, the sole tea hailing from China's Lushan region, stands as a prime example necessitating thoughtful packaging. Sadly, the packaging design of Lushan Yunwu Tea has languished, failing to reflect its essence. Characterized by excess, insubstantiality, and superficiality, the packaging inadequacies echo the struggle against counterfeit teas due to Lushan

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Zou, Linjiang. "Analysis of Bottle Packaging Marketing Strategy of NONGFU SPRING in Chinese Market." BCP Business & Management 20 (June 28, 2022): 336–40. http://dx.doi.org/10.54691/bcpbm.v20i.1003.

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NONGFU SPRING as a popular drinking water brand in China owns success to not only mature marketing strategy but also high quality of product, in which packaging plays a very important role. Though many scalars consider packaging as an important factor, there is little research about packaging of NONGFU SRPING. This paper has classified packaging of NONGFU SPRING and found out what packaging brings to the company. NONGFU SPRING use well-designed packaging to distinguish their products from their competitors’ and promote their brand image. NONGFU SPRING is good at making their products much more

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Nabila, Siti Ulfa, Hidayati Sholiha Jamil, and Putri Azizah. "IMPLEMENTASI PACKAGING STRATEGY GUNA MENINGKATKAN DAYA SAING PADA PELAKU UMKM DI DESA BUNUT, PESAWARAN." Journal of Social Outreach 2, no. 2 (2023): 145–53. http://dx.doi.org/10.15548/jso.v2i2.6934.

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Packaging is the activity of designing and producing a container or wrapper as a product. The purpose of the packaging strategy is to produce packaging that is attractive, easy to carry, safe, does not cause food contamination, and provides complete and adequate product information. Good packaging can boost sales of a product. This Community Service uses the coaching clinic method, which is a combination of three indicators (counseling, mentoring and evaluation). The result of this research is that the implementation of packaging strategy is able to increase the sales competitiveness of a prod

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Anwar, M. A., N. A. Sasongko, Suprihatin, and M. Najib. "Sustainable plastic packaging waste management strategy based on a circular economy." IOP Conference Series: Earth and Environmental Science 1267, no. 1 (2023): 012062. http://dx.doi.org/10.1088/1755-1315/1267/1/012062.

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Abstract Indonesia’s waste volume produced 71 thousand tons in 2022 and reached 26 million tonnes/year. Waste plastic is in second position at 18.37%. With a growth rate of 5%, the worldwide packaged food market is valued at 1.9 trillion in 2020 and is expected to reach 3.4 trillion by 2030. The growth of the packaging industry is predicted to grow by 6% - 8% annually, with the most considerable contribution from flexible plastic packaging, paperboard packaging and rigid plastic packaging. The potential of this packaging makes manufacturers confident in producing because of the rapid growth of

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Achmadi, Evita Riviani. "Strategies Managing Smart Packaging For Food Application." Journal of Food and Agricultural Product 3, no. 1 (2023): 9. http://dx.doi.org/10.32585/jfap.v3i1.3593.

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Abstract Background: Traditional packaging will be shifting to innovative packaging due to significantly growing to new trend following increasing consumers awareness correlated with food safety, quality and traceability. Consumers need real time information about food condition which define shelf life such as physiological process, chemical process, physical process, microbiological aspect and infestation. Through the proper application of packaging system, this requirement can be managed to give functional properties to packaging such as prolonged shelf life, control, identification and moni

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Balik, Dessy, Joselina Tuhuteru, and Chrisela N. Joseph. "IMPLEMENTASI PACKAGING STRATEGY GUNA MENINGKATKAN DAYA SAING USAHA KUE TRADISIONAL BERBAHAN BAKU SAGU." MAREN: Jurnal Pengabdian dan Pemberdayaan Masyarakat 1, no. 1 (2020): 11–17. http://dx.doi.org/10.69765/mjppm.v1i1.378.

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Usaha kue tradisional berbahan baku sagu di Kecamatan Saparua secara umum merupakan usaha skala kecil atau usaha mikro, yang memiliki kelemahan dalam hal manajemen usaha, terutama manajemen pemasaran strategik, kondisi tersebut relatif dipandang sebagai penghalang daya saing usaha. dancenderung tidak menempatkan packaging strategy sebagaisebuah investasi dalam konteks bersaing atau sebagai pertimbangan yang sama dengan bauran pemasaran. Pemahaman terbatas terhadap konsep manajemen strategi, terutama pandangan bahwa packaging/kemasan merupakan beban biaya serta bukan pertimbangan sebagai sebuah

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Oguz, Ezgi, and Jamie Marsden. "Defending Against Copycat Packaging: The Role of Design from a Consumer’s Perspective." Athens Journal of Business & Economics 9, no. 1 (2022): 73–90. http://dx.doi.org/10.30958/ajbe.9-1-5.

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Copycat packaging involves a type of imitation strategy in which the appearance of a market leader’s packaging design is simulated by a low-cost alternative. Previous literature has focused on reactive strategies against copycat packaging, primarily involving litigation and packaging design changes; however, very little attention has been assigned to the role of packaging design as a proactive strategy for mitigating against copycat packaging. To address this issue, this study examined the role of design in mitigating copycat packaging from a consumers’ perspective. We conducted an exploratory

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Zrelovs, Nikita, Juris Jansons, Andris Dislers, and Andris Kazaks. "Morganella Phage Mecenats66 Utilizes an Evolutionarily Distinct Subtype of Headful Genome Packaging with a Preferred Packaging Initiation Site." Microorganisms 10, no. 9 (2022): 1799. http://dx.doi.org/10.3390/microorganisms10091799.

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Both recognized species from the genus Morganella (M. morganii and M. psychrotolerans) are Gram-negative facultative anaerobic rod-shaped bacteria that have been documented as sometimes being implicated in human disease. Complete genomes of seven Morganella-infecting phages are publicly available today. Here, we report on the genomic characterization of an insect associated Morganella sp. phage, which we named Mecenats66, isolated from dead worker honeybees. Phage Mecenats66 was propagated, purified, and subjected to whole-genome sequencing with subsequent complete genome annotation. After the

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Li, Bi Ru, Ze Rong Li, and Peng Fei Tian. "Packaging Structure Optimization Design Based on Low-Carbon Packaging Idea." Advanced Materials Research 591-593 (November 2012): 214–18. http://dx.doi.org/10.4028/www.scientific.net/amr.591-593.214.

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The present situation and existing problems of low carbon package as the high energy consumption, over-packaging and low recovery rate etc., have been analyzed in this paper. To realize minimizing the comprehensive carbon emission of packaging in the process of circulation, the low carbon consumption logistics strategy in the process of transportation, warehousing, loading and unloading, the consumption packaging strategy of simply and humanization in the process of consuming or using the product, and the principle of green design after discarded have been put forward based on the research on

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Ray, Urmi, NJ Cho, YC Kim, SW Yoon, WK Choi, and Pandi Marimuthu. "Packaging and Integration Strategy for mm-Wave Products." International Symposium on Microelectronics 2018, no. 1 (2018): 000252–58. http://dx.doi.org/10.4071/2380-4505-2018.1.000252.

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Abstract This paper is a follow on to the paper presented at the IMAPS 14th International Conference DEVICE PACKAGING and will provide more comprehensive case studies of few different system integration strategies for high frequency packaging. The packaging options vary widely based on the end market requirements, from performance, thermal, types and numbers of antenna arrays as well as the RF transceiver ICs. Tied closely to these performance related requirements is competing trade-offs of reliability, form factor and cost. We present assessment of packaging structures for (a) high performanc

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He, Kun, Yitong Duan, Yuxuan Du, Huixian Tian, Tongshu Huang, and Yidui Cao. "Investigation and Strategy Research on Recycling and Utilization of Express Packaging." Scientific and Social Research 3, no. 5 (2021): 137–43. http://dx.doi.org/10.36922/ssr.v3i5.1234.

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With the rapid development of internet technology, online shopping has brought great convenience to people’s lives. As an impartment group of online consumption, college students bring a large amount of express packaging waste. However, colleges and universities lack an effective express packaging recycling mechanism, which results in a double waste of economic and environmental benefits. We collected relevant data from some universities in Wuhan through interviews and questionnaires, and analyzed consumers wishes, express packaging disposal measures and influencing factors through Logistic re

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Liu, Haoyu, and Haoming Li. "Packaging design of sweet potato vermicelli in Sheqi under the background of rural revitalization." BCP Social Sciences & Humanities 18 (June 30, 2022): 245–51. http://dx.doi.org/10.54691/bcpssh.v18i.991.

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Under the background of national rural revitalization strategy, under the economic background in China, the agricultural country, rural agricultural products packaging design in the country, more and more important in the implementation of the strategy of rejuvenating club banners sweet potato vermicelli packaging, for example, this paper discusses the analysis of existing problems and shortcomings in packaging design to explore how to combining regional culture and the agricultural product packaging, To create a brand characteristics of agricultural packaging design, in order to promote the s

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Ren, Zhongming, Doudou Zhang, and Zhu Gao. "Sustainable Design Strategy of Cosmetic Packaging in China Based on Life Cycle Assessment." Sustainability 14, no. 13 (2022): 8155. http://dx.doi.org/10.3390/su14138155.

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Consumptions of cosmetics present a steady growth trend from 2018 to 2021 in China. While environmental impact generated are becoming prominent issues. Numbers of research on the sustainability of cosmetics are focusing on ingredient choices and production; however, the packaging generates more impact than the ingredient extraction in some specific scenarios, and it should be paid more attention to. The role of packaging deserves deep consideration under the background of a circular economy. This research aims to: (i) figure out the impact hotspot through life cycle assessment (LCA) of represe

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Balakrishnan, Melodena Stephens. "PepsiCo MEA: the role of packaging in brand activation." Emerald Emerging Markets Case Studies 5, no. 3 (2015): 1–12. http://dx.doi.org/10.1108/eemcs-03-2015-0043.

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Subject area Marketing, International Business, Strategy, Packaging, Promotion. Study level/applicability Graduate students. Case overview This case is recommended to master's students studying consumer behaviour, products strategy, brand activation and international business. Practitioners in the food industry, design and advertising industry may also find this case interesting. Policymakers looking at mobility of products across borders may also consider this case interesting. Expected learning outcomes This paper explains the role of packaging in brand and product strategy; describes how pa

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Lialiuk, Alla, Andrii Kolosok, Olena Skoruk, Liliia Hromko, and Nataliia Hrytsiuk. "Consumer packaging as a tool for social and ethical marketing." Innovative Marketing 15, no. 1 (2019): 76–88. http://dx.doi.org/10.21511/im.15(1).2019.07.

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Producing consumer packaging, which would meet the modern requirements in a comprehensive manner, while ensuring the needs of a consumer, a manufacturer and society as a whole, is currently one of the most important issues. In the context of developing a socially responsible society, the transition from classical marketing schemes to the social and ethical marketing is important for producers. The article defines the features of consumer packaging as a marketing tool based on theoretical generalization and survey among the city of Lutsk residents. The author’s vision of the packaging strategy

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Xu, Xinyang, and Yang Yang. "Analysis of the Dilemma of Promoting Circular Logistics Packaging in China: A Stochastic Evolutionary Game-Based Approach." International Journal of Environmental Research and Public Health 19, no. 12 (2022): 7363. http://dx.doi.org/10.3390/ijerph19127363.

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The environmental pollution caused by logistics packaging in China has attracted increasing attention in recent years, and circular packaging is considered an effective means to solve the aforementioned problem. Therefore, this study considers the uncertainty of the external environment; constructs a stochastic game model of circular logistics-packaging promotion, which consists of environmental regulators, logistics enterprises, and consumers; collects data related to logistics packaging in China to describe the current circular-packaging promotion dilemma; and conducts a parameter-sensitivit

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Wang, Qiang. "Product Packaging Design Innovation based on Visual Communication in Digital Perspective." Tobacco Regulatory Science 7, no. 5 (2021): 4423–30. http://dx.doi.org/10.18001/trs.7.5.2.8.

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Objectives: This paper chose the front section of the assembly line of the explosive packaging machine as the design object, and studied the application of the interactive genetic model in the packaging machinery. Methods: Through the research on the product characteristics and the development trend of the packaging machinery, the main points of the design of the packaging machinery were summarized. The application models of two interactive genetic algorithms based on the compound fitness allocation strategy (HFAS) and the graded fitness allocation strategy were established in this paper. Resu

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Zhou, Yongce, and Chu Hiang Goh. "The Sustainable Development Strategy of CHAGEE Beverage Packaging Design Based on Consumer Demand." PaperASIA 41, no. 3b (2025): 345–54. https://doi.org/10.59953/paperasia.v41i3b.558.

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In recent years, with economic development and the continuous improvement of living standards, consumers have shown a more diversified demand tendency in beverage consumption. The importance of beverage packaging design has become increasingly prominent and has emerged as one of the key factors influencing consumer choice and brand image, particularly in new Chinese-style tea. However, there remains a lack of research on consumer demand-oriented packaging design for new Chinese-style tea. This study takes CHAGEE as an example. Based on semi-structured interview data, 22 demand indicators of co

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Khan, Huda, Richard Lee, and Larry Lockshin. "The effects of packaging localisation of Western brands in non-Western emerging markets." Journal of Product & Brand Management 26, no. 6 (2017): 589–99. http://dx.doi.org/10.1108/jpbm-08-2016-1302.

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Purpose The common market practice by foreign marketers is to sell their brands in standard or localised packaging or sometimes both in the context of Pakistan. By examining the differential influence of standard (Western) and local (Urdu) packaging on Pakistani consumers’ perceptions and choice under conspicuous and inconspicuous situations, this study aims to examine whether the localisation strategy is effective or even necessary. Design/methodology/approach A pre-test first identified suitable products and brands. The main survey was conducted using convenience sampling in popular shopping

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Kurniati, Rahma Sari. "How Product Packaging Becomes A Strategy To Increase Sales Of Souvenirs In A Region." Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA) 2 (December 3, 2024): 825–34. https://doi.org/10.33369/bicemba.2.2024.81.

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This study aims to explore how product packaging can be an effective strategy in increasing competitiveness for sales of regional souvenirs. The method used is a qualitative approach literature studies covering packaging theory, marketing strategies, and consumer behavior were also used to strengthen the analysis. The results of the study indicate that packaging that is functional, environmentally friendly, and has an innovative design plays an important role in attracting consumer interest and increasing product competitiveness. Consumers are increasingly paying attention to sustainability as

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Triastuti, Ni Ketut Titi, A. A. P. Agung Suyawan Wiranatha, and Luh Putu Wrasiati. "STRATEGI PENINGKATAN KUALITAS PRODUK BODY SCRUB PT BALI TANGI DENGAN METODE QUALITY FUNCTION DEPLOYMENT." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 6, no. 4 (2018): 365. http://dx.doi.org/10.24843/jrma.2018.v06.i04.p11.

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The purposes of this research were to find out the attributes of customer importance, to measure the level of customer satisfaction and to find out the strategy in improving the product quality of PT. Bali Tangi’s Body Scrub. The Quality Function Deployment (QFD) was used to gain customer’s perception and building the house of quality. The results of this study indicate that the attributes of customer importance are the information on packaging, product’s safety, product’s benefits, product’s contents, product’s hygiene, product’s certification, product’s aroma, shelf life product, packaging’s

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Nurmasyitah, Nurmasyitah, Hasby Hasby, and Seprianto Seprianto. "Pemanfaatan Media Sosial dan Packaging Strategy untuk Meningkatkan Pemasaran Manisan Kelapa." JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) 7, no. 2 (2023): 411. http://dx.doi.org/10.30595/jppm.v7i2.11591.

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Usaha Manisan Kelapa ALFIS merupakan Usaha Kecil Menengah (UKM) yang ada di Desa Simpang Lhee Kota Langsa. Belum adanya kompetitor untuk usaha ini di Kota langsa, menjadikan usaha ini memiliki prospek yang menjanjikan. Namun, pengemasan (packaging), varian rasa, dan proses pemasaran produk membutuhkan inovasi. Tujuan Kegiatan Pengabdian ini adalah, 1) Tersedianya varian rasa baru yang enak dan sehat 2) Tersedianya produk manisan kelapa dengan kemasan yang menarik, 2) Terciptanya e-marketing dalam bentuk sosial media, sebagai sarana pemasaran produk manisan kelapa. Metode yang dilakukan untuk m

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Catalano, Carlos E., David Cue, and Michael Feiss. "Virus DNA packaging: the strategy used by phage ?" Molecular Microbiology 16, no. 6 (1995): 1075–86. http://dx.doi.org/10.1111/j.1365-2958.1995.tb02333.x.

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Wang, Zhong, Qingyu Wang, Mingzhao Lou, et al. "Geometric based apple suction strategy for robotic packaging." International Journal of Agricultural and Biological Engineering 17, no. 3 (2024): 12–20. http://dx.doi.org/10.25165/j.ijabe.20241703.7947.

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Mesnard, Jean-Michel, and Christian Carriere. "Comparison of Packaging Strategy in Retroviruses and Pararetroviruses." Virology 213, no. 1 (1995): 1–6. http://dx.doi.org/10.1006/viro.1995.1540.

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Ramadhani, Silviana, and Marhen Marhen. "STRATEGI DENAI TV DALAM PRODUKSI PROGRAM SIARAN JENDELA INSPIRASI." KINEMA: Jurnal Komunikasi dan Penyiaran 3, no. 2 (2024): 197. https://doi.org/10.31958/kinema.v3i2.14035.

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The main issue addressed in this thesis is the strategy used by Denai TV in packaging the Jendela Inspirasi broadcast program. The aim of this discussion is to find out how Denai TV's programming strategy in packaging the Jendela Inspirasi broadcast program and to understand the management of the packaging of the Jendela Inspirasi broadcast program. The type of research used is qualitative research with descriptive analysis. To obtain data on the issues studied, the data collection techniques used are observation, interviews and documentation. Data analysis is done descriptively, then elaborat

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Robert Hendra Yudianto and Adnan Setyoko. "STRATEGI VISUAL KEMASAN MARKET LEADER MIE INSTAN DI INDONESIA." JURNAL RISET RUMPUN SENI, DESAIN DAN MEDIA 1, no. 1 (2022): 57–67. http://dx.doi.org/10.55606/jurrsendem.v1i1.343.

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Packaging has multiple roles that greatly affect the target audience and even the target market. Not only does it play a role in protecting or facilitating distribution, far from that, packaging can communicate many aspects at the same time even in the absence of sales. Packaging deserves special attention and is done optimally as an effective communication medium. This study tries to describe the visual strategy on instant noodle packaging which is the market leader in Indonesia, namely Indomie. Indomie As the only brand that is able to dominate 70% of the market compared to its closest compe

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Wang, Cunting. "Analyzing Strategies of Coca-Cola to Achieve Environmental Protection and Corporate Profit." Transactions on Economics, Business and Management Research 14 (December 23, 2024): 488–93. https://doi.org/10.62051/e3145z28.

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Coca-Cola unveiled its "World Without Waste" sustainable packaging initiative in 2018. In 2022, the corporation executed this plan with a series of eco-friendly initiatives in the Chinese market. This study aims to examine how Coca-Cola reconciles environmental conservation with company profitability in the execution of its “World Without Waste” sustainable packaging initiative. This research analyzes data on plastic packaging content and theoretical concepts related to brand image and brand loyalty. It delineates three major factors: the execution of a circular economy strategy, the strategy

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Hasanuddin, Sukainah, and Siti Farhana Zakaria. "Business Development Strategy: A case study at the fastest food packaging converter printing company in Malaysia." Environment-Behaviour Proceedings Journal 7, SI8 (2022): 33–39. http://dx.doi.org/10.21834/ebpj.v7isi8.3913.

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However, to become a leading one-stop solution provider to support all packaging requirements from global clients, they must invest in new technology for business development strategy. This study focused on the challenges faced by a food packaging converter, Company A using the flexography technology from Koenig & Bauer as the first Asian country that invests with the technology to enable them to define new yardsticks in the packaging sector. This study also discussed strategies for material usage with the new printing technology. Now, the food packaging converter industry is thriving to t

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Dipa Mulia and Muchsin S. Shihab. "The Strategy To Increase The Purchase Intention Of Unpacked Products." Jurnal Manajemen 27, no. 1 (2023): 124–43. http://dx.doi.org/10.24912/jm.v27i1.1039.

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Consumer orientation toward Green Products or environmentally friendly products is one of the supporting factors for business continuity. The Green Product in this study is a refill product without packaging (unpacked product). Consumer behaviour in choosing Green Products is part of Pro-Environmental Behavior (PEB) which is largely determined by several things. This study raises several aspects: knowledge, economics, supporting facilities, packaging of the product, and environmental attitude. This research involved 124 respondents who live in Jakarta and surrounding areas. The selection of re

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Ita Purnama, Hanifa Nuri Santi, Rena Trifebrianti, and Sarina Sarina. "Pengembangan Kemasan UMKM Tahu Di Kelurahan Lewirato Kota Bima." ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat 2, no. 2 (2024): 07–11. http://dx.doi.org/10.59246/alkhidmah.v2i2.763.

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Tofu is a food that many people are interested in. Therefore, the tight competition in the business world makes entrepreneurs strive to improve the quality in developing tofu packaging on the market. So the marketing strategy through packaging development for tofu needs to be improved so that it is popular with consumers. Developing awareness. This is a channel to attract potential buyers. Therefore, packaging in tofu is a product strategy, by improving the external shape of the tofu product, such as wrapping, labeling, color and so on. In order to fulfill the achievements in selling tofu prod

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Liu, Xiang Run, and Yong Kyun Oh. "A Study on the Influence of Emotional Factors of New-tro Packaging Design on Consumer's Purchasing Psychology." Korea Institute of Design Research Society 8, no. 2 (2023): 103–17. http://dx.doi.org/10.46248/kidrs.2023.2.103.

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New-tro, as a representative of the emerging retro trend, is rapidly developing in entertainment, art, architecture, design, and other fields, and has become the mainstream style of future development in the packaging design planning of new and old brands. The aim of this study is to explore the visual characteristics of New-tro's styling, functionality, and cultural significance in packaging design from a design perspective and their impact on the psychological decision-making processes of consumers, including motivation, perception, learning, emotion, and memory. To achieve the research obje

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Prabowo, Puji, and Chandrasa Soekardi. "SMEs’ Eco-Friendly Food Packaging Critical Factors: An Empirical Study." International Journal of Application on Sciences, Technology and Engineering 1, no. 2 (2023): 529–35. http://dx.doi.org/10.24912/ijaste.v1.i2.529-535.

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Abstract. SMEs are economic driver that need to have a more sustainable business development strategy. Issues arise in food packaging which has a direct impact on environmental damage and pollution. In addition, food packaging is one of the factors of business competitiveness and attractiveness for customers. This study aims to obtain a direct picture from SMEs in the field about whether there is awareness to use eco-friendly packaging, what is their current condition of food packaging, and what they need for the next development strategy. The method used in this study is a qualitative approac

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Panita, Shakila, Wulan Dewi, Zikril Hakim, and Randi Syafutra. "Developing packaging quality and marketing strategy for the product of Kopi Arabika Ran-Aini." Community Empowerment 9, no. 2 (2024): 322–26. http://dx.doi.org/10.31603/ce.10821.

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The aim of the Community Service (PkM) is to develop packaging quality and marketing strategies for Ran-Aini Arabica Coffee products. This PkM was carried out using two methods in stages, namely: unstructured interviews and mentoring. The results of the interviews show that Ran-Aini Arabica Coffee products are not developing well due to two obstacles, namely unattractive product packaging and limited product marketing. This is the basis for the PkM Team to immediately carry out assistance. The assistance provided by the PkM Team is in the form of assistance in making product packaging and assi

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Markevičiūtė, Zita, and Visvaldas Varžinskas. "Smart Material Choice: The Importance of Circular Design Strategy Applications for Bio-Based Food Packaging Preproduction and End-of-Life Life Cycle Stages." Sustainability 14, no. 10 (2022): 6366. http://dx.doi.org/10.3390/su14106366.

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This article provides a systematic literature review on the integrated approach of bio-based plastic food packaging in a circular economy. It focuses on the following key areas: (1) the role of bio-based plastic food packaging in a circular product design strategy and material choice in the preproduction life cycle stage; (2) the role of bio-based plastic food packaging in circular resource management systems and the product disposal life cycle stage; and (3) an optimal bio-based plastic food packaging application in regard to prioritising end-of-life treatment. While there are dedicated publi

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Bishnoi Ankit, Sahil, Kumar Anil. "A detailed case study survey on Indian market strategy for the prepress unit." Tuijin Jishu/Journal of Propulsion Technology 44, no. 3 (2023): 4176–82. http://dx.doi.org/10.52783/tjjpt.v44.i3.2268.

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The printing and packaging industry represents the growth of the nation in the international market, while the Indian economy is rapidly increasing with respect to the packaging sector of India. The actual current situation of the packaging market is really strong, with more than 5 million printing presses. But quality does not depend on quantity; this is because quantity represents production instead of quality. This particular survey researches an alarming situation about the worst quality production of printing presses. The survey concluded with the opinions of Indian printing employees who

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Tu, Jui Ch, Hong Yi Chen, Chuan Ying Hsu, and Chih Ku Chen. "Strategy of Lightweight Green Package Development." Applied Mechanics and Materials 311 (February 2013): 392–97. http://dx.doi.org/10.4028/www.scientific.net/amm.311.392.

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Under the harsh climate, environment protection and sustainable development have become a global issue. Deep impacts have been caused by over packaging. Taiwanese government has legislated for related issues. However, different understanding and cognition are aroused among industry and specific guidelines for lightweight packaging are needed, which also caused our interest to start this research. This research is based on the discussion of related Green Package documents to introduce Life Cycle Assessment (LCA) to establish the development foundation of Green Package strategy. Meanwhile expert

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Dirman, Angela, and Putri Dwi Wahyuni. "Pelatihan Pengembangan Kreasi Dalam Hal Packaging Produk Sebagai Strategi Marketing Pada Usaha Kecil dan Menengah di Kelurahan Kembangan Selatan." BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat 2, no. 3 (2020): 141–50. http://dx.doi.org/10.36407/berdaya.v2i3.281.

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One strategy to increase consumer purchase interest is packaging design. The packaging is a "trigger" because its function is directly dealing with consumers. Therefore, packaging must be able to influence consumers to give a positive response, in this case buying a product; because the ultimate goal of packaging is to create sales. Paying attention to the surrounding area where it turns out that there are so many people who have a home-based business, we are motivated to provide training on creative development in product packaging as a marketing strategy.  The implementation of this Co

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Khan, Huda, Larry Lockshin, Richard Lee, and Armando Corsi. "When is it necessary to localise product packaging?" Journal of Consumer Marketing 34, no. 5 (2017): 373–83. http://dx.doi.org/10.1108/jcm-06-2016-1846.

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Purpose The common market practice by global consumer brands to create localised packaging for foreign markets conflicts with findings that cast doubt on this strategy. By examining the differential influence of standard (Western) and local (Chinese) packaging on Chinese consumers’ perceptions and choice behaviour, this study aims to examine whether this strategy is effective or even necessary. Design/methodology/approach A pre-test first identified suitable products and brands. Using a multiple methods approach, online participants in China first rated the brands and packaging of hedonic and

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Suherlan, Y., and E. Widiyanti. "The model of eco-friendly packaging center to increase the competitiveness of MSMEs’ local products." IOP Conference Series: Earth and Environmental Science 905, no. 1 (2021): 012072. http://dx.doi.org/10.1088/1755-1315/905/1/012072.

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Abstract Packaging problem is still a weak point for Micro Small Medium Enterprises (MSMEs). This is due to the lack of understanding of MSME about the importance of image, quality, and packaging appearance. This research is a solution to increase the competitiveness of local MSME products in the global market with a focus on the study to identify the internal and external factors that affect eco-friendly packaging for MSMEs, formulate a strategy to develop a packaging center, and create a model for environmentally friendly packaging development center for processed food MSME products. The Mod

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Rundh, Bo. "The role of packaging within marketing and value creation." British Food Journal 118, no. 10 (2016): 2491–511. http://dx.doi.org/10.1108/bfj-10-2015-0390.

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Purpose The purpose of this paper is to explore the importance of innovative packaging for marketing purposes in a food supply chain. The intent is also to understand the function of packaging as a marketing tool. The outcome of the study is expected to contribute to the link between packaging and marketing literature. Design/methodology/approach The case study method was chosen in order to assess and investigate how packaging can be used in marketing. The study focuses on narrating the use of packaging for different customer applications and the unit of analyses was the packaging product. In

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Minami, Chieko, Davide Pellegrini, and Munehiko Itoh. "When the Best Packaging Is No Packaging." International Commerce Review 9, no. 1-2 (2010): 58–65. http://dx.doi.org/10.1007/s12146-010-0059-3.

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