Dissertations / Theses on the topic 'Panamericanism'
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Barros, Júlia Maria Junqueira de. "Missões do Imperialismo: Erasmo Braga, Congresso do Panamá e panamericanismo." Universidade Federal de Juiz de Fora, 2014. https://repositorio.ufjf.br/jspui/handle/ufjf/487.
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FAPEMIG - Fundação de Amparo à Pesquisa do Estado de Minas Gerais
O presente trabalho visa colaborar para o enriquecimento da discussão acerca das relações entre religião e os diversos âmbitos da vida social. Aqui se buscou compreender os pontos de vista vigentes nos meios protestantes e no seio do movimento missionário no inicio do século XX. Procurou-se fazer isso através de fontes primárias, produzidas por Erasmo Braga e pelas comissões relatoras do Congresso da Ação Cristã na América Latina, o Congresso do Panamá e da leitura de obras acerca da história do movimento missionário protestante, da historia do protestantismo, do movimento de cooperação, das teologias em desenvolvimento no século XX, de obras biográficas sobre Erasmo Braga, bem como obras de história geral, do Brasil e dos Estados Unidos. Nossa intenção foi estabelecer as relações entre o movimento religioso, as questões sociais, econômicas, históricas em andamento à época e compreender as influências de todas essas questões no movimento missionário e a reação deste e de Erasmo Braga às variáveis levantadas.
The present work intends to collaborate for the enrichment of the discussion on religion and it’s relations with the various aspects of social life. Here we sought to understand the points of view prevailing in Protestant circles and within the missionary movement in the early twentieth century. We sought to do this through primary sources produced by Erasmo Braga and by the committees of the Congress on Christian Work in Latin America, the Congress of Panama (1916) and also by reading works about the history of the Protestant missionary movement, the history of Protestantism, the cooperative movement, the theologies being developed in the twentieth century, biographical works about Erasmo Braga, as well as works of Brazilian and the United States general histories. Our intention was to establish the relationship between the religious movement, the social, economic and historical issues in progress at the time, and to understand this issues influence over the missionary movement and the reactions of this movement and of Erasmo Braga to the raised variables.
Dennison, Stephanie. "From Monarchism to Panamericanism : the development of Joaquim Nabuco's political ideology in national and international contexts 1888-1910." Thesis, University of Liverpool, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.263992.
Full textVelloso, Rafael Henrique Soares. "Aquarelas musicais das Américas : projetos identitários de nação nas performances radiofônicas de Radamés Gnattali e Alan Lomax (1939-1945)." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/125985.
Full textThe study of the trajectories and professional activities of two emblematic personalities on the artistic and intellectual scene of the Americas in the 20th century – Alan Lomax and Radames Gnattali – present themselves in this investigation as central elements in the analysis between the cultural projects and policies implemented under Brazil-US relations in the period between 1939-1945. To this end, this research seeks to examine, through a theoretical and methodological perspective, how the these actors’ agency were instrumental in creating different performance models related with "folk" content used in radio shows that intended to contribute to the political and cultural transformations faced by both countries during the Second World War. The hypothesis for this relationship between the trajectories is that both Gnattali’s arrangement techniques used in the programs in partnership with Almirante at the National Radio of Brazil (1941-1945), and the idealized musical performances used by Lomax and his partners for the series produced by CBS in the USA (1939-1941), could be perceived as mediation processes between the social groups represented on the radio shows, the ideological models advocated by intellectuals linked to folklore, and the political interests that took part in national and international schemes. These centers of power, therefore, would deal heterogeneously in relation to their identities in the contexts in which they were performed. Using examples of two programs – one from the series "Wellspring of Music," written and produced by Lomax that was part of the project American School of the Air, and one from the program "Aquarelas do Brasil" [Watercolors of Brazil] produced by Radamés Gnattali and Almirante and sponsored by Pan American World Airlines—the research will also highlight the strategies used in the musical performances developed by those radio producers as a mediation field in relation to the semiotic process, as sound material became important symbols of national identity used in national and Pan-American projects.
(UPC), Universidad Peruana de Ciencias Aplicadas. "Panamericanos 2019: ¿amenaza u oportunidad?" Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/621242.
Full textEl viernes 31 de marzo se llevó a cabo en el campus Villa de la Universidad Peruana de Ciencias Aplicadas (UPC) el conversatorio denominado "Panamericanos 2019: ¿amenaza u oportunidad?". Se contó con la destacada participación de Raúl Rosales Zavaleta, director de la carrera de Administración y Negocios del Deporte de la UPC, quien fue el moderador del evento; Mario Reyes Bossio, psicólogo e investigador en la línea de Psicología Deportiva y docente de la carrera de Psicología de la UPC; Miguel Ángel Estrada Farfán, ingeniero industrial que se desempeña en el desarrollo de programas de capacitación para profesores de educación física y entrenadores deportivos de nivel de educación primaria y secundaria; Daniel Cino Barreda, coordinador de Selecciones de Alto Rendimiento de la UPC; y Akio Tamashiro Noborikawa, Profesional de Deportes del Proyecto Especial para la preparación y desarrollo de los XVIII Juegos Panamericanos del 2019 y destacado karateca peruano, medallista de oro en los Juegos Bolivarianos del 2009 y subcampeón en el Campeonato Mundial del año 2004. Entre los asistentes estuvieron alumnos, invitados del Instituto Peruano del Deporte (IPD), colaboradores de la Dirección de Gestión del Conocimiento y otros asistentes. Además, el conversatorio fue transmitido en vivo y registrado en el Repositorio Académico UPC.
Anderson, Glenn. "Henry Clay and Latin America, 1813-1829 shaping a political geography." Pontificia Universidad Católica del Perú. Centro de Investigación en Geografía Aplicada, 2014. http://repositorio.pucp.edu.pe/index/handle/123456789/119892.
Full textChura, Canahua Sthefany, and Barrios Xiomy Guizado. "¿Está preparada Lima para los Juegos Panamericanos?" Civilizate, 2016. http://repositorio.pucp.edu.pe/index/handle/123456789/114553.
Full textMaguiña, Ballón André. "Conversatorio Panamericanos 2019 ¿amenaza u oportunidad?: relatoría general." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/621611.
Full textRelatoría del conversatorio denominado: «Panamericanos 2019: ¿amenaza u oportunidad?», el cual se celebró el 31 de marzo de 2017 en el campus Villa de la Universidad Peruana de Ciencias Aplicadas (UPC), Lima, Perú. Se resumen los principales ejes temáticos que se abordaron y que fueron los siguientes: psicología deportiva en alto rendimiento en el contexto de la exigencia de los Panamericanos; deporte formativo y aspectos regulatorios y legales; e impacto de los Panamericanos Lima 2019 en sus diferentes aspectos —económico, deportivo, infraestructura, social, entre otros—.
Amed, Aguilar Chunga, and Meza Davirán Cristhian. "Coliseo Nacional en el Marco de los Juegos Panamericanos." Bachelor's thesis, Universidad Ricardo Palma, 2016. http://cybertesis.urp.edu.pe/handle/urp/709.
Full textDumont, Juliette. "De la coopération intellectuelle à la diplomatie culturelle : les voies/x de l'Argentine, du Brésil et du Chili (1919-1946)." Thesis, Paris 3, 2013. http://www.theses.fr/2013PA030077.
Full textContributing to the field of history of international cultural relations, this thesis proposes a comparative analysis of the engagement in cultural diplomacy by Argentina, Brazil and Chile in the period between the two World Wars. This surge in cultural diplomacy relied upon organizations for intellectual cooperation, both on an international and regional level. The goal of this work is to show how, from various networks embedded in the structures and dynamics of international, continental and Latin American intellectual cooperation, Argentina, Brazil and Chile forged deliberate instruments of cultural diplomacy and constructed a certain image of themselves on the international scene. This thesis aims to show that these initiatives in cultural diplomacy could neither have happened nor acquired their importance without being part of larger dynamics transcending their own national borders. At the heart of any reflection on cultural diplomacy and its concern with projections of national images into international settings is the question of national identity. Therefore, the work takes a perspective that is as much part of history of international relations as it is cultural history, retracing the frontier of debates on national identity and the definition of foreign policy
Aguilar, Chunga Yuri Amed, and Daviran Cristhian Eduardo Meza. "Coliseo Nacional en el marco de los Juegos Panamericanos." Bachelor's thesis, Tesis digitales - URP, 2016. http://cybertesis.urp.edu.pe/handle/urp/595.
Full textSánchez, Macedo Aldo. "Arquitectura, planeamiento y ejecución. Sede VMT. Panamericanos Lima 2019." Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653499.
Full textLino, Wagner Luiz Menezes. "A contribuição da América Latina para o direito internacional: o princípio da solidariedade." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/84/84131/tde-10102012-172431/.
Full textLa America Latina con su historia marcada por luchas contra la exploración colonial, por los conflictos internos en los Estados y por lo intento constante de afirmación en el escenario internacional, desde la independencia de los Estados, ha producido, en razón de ese conjunto de factores una estupenda y dinámica agenda jurídica utilizada para tutelar las relaciones internacionales. El punto de salida para el dibujo de un Derecho Internacional característico de esas relaciones fue el Congreso del Panamá, que se realizó en 1826, bajo el liderazgo de Simon Bolívar, y el desarrollo del ideal del paranamericanismo. Desde entonces, un conjunto de acciones jurídicas y políticas, declaraciones diplomáticas, de soluciones jurídicas adoptadas para dirimir conflictos, y prácticas habituales que envolvían las relaciones entre Estados latinoamericanos, acabaron por ofrecer al Derecho Internacional, hasta entonces eminentemente eurocentrista, nuevos institutos que pasaron a contribuir con el dibujo del Derecho Internacional contemporáneo y a enriquecer doctrinariamente su estudio y ser referencia para otros Estados de la sociedad internacional en sus relaciones internacionales. Institutos jurídicos como la Cláusula Calvo, la Doctrina Drago, la Doctrina Tobar, Doctrina Estrada, Doctrina Blum, Pacto Saavedra-Lamas, y formaran un conjunto de principios de valores, como el principio del asilo diplomático, el principio del uti possidetis, y en especial el principio de la solidariedad, que ha contribuido con el cambio del derecho internacional y de la sociedad internacional. Sin embargo la perspectiva de esa importante contribuición de la America Latina para el Derecho Internacional, toda aquella evidente influencia ejercida en el principio, se ha diluido al lo largo de la historia latinoamericana en medio a los avanzos y retrocesos políticos locales, y fue envuelto nuevamente por la construcción eurocentrista del Derecho Internacional. No obstante, documentos diplomáticos, textos jurídicos, enseñamientos doctrinários, históricos y tratados, rescatan y afirman esa contribuición de monstrando la efectiva influencia de la America Latina para la formación del Derecho Internacional contemporáneo. Principalmente basado en la idea del la disciplina de una sociedad internacional igualitaria y solidaria.
FABRIZ, L. M. "Joaquim Nabuco: Pan-americanismo, Circulações de Representações e Relações de Poder (1905-1910)." Universidade Federal do Espírito Santo, 2014. http://repositorio.ufes.br/handle/10/3520.
Full textA dissertação discute as representações de pan-americanismo que Joaquim Nabuco pretendeu fazer circular através da estratégia da retórica pan-americanista enquanto ocupou o cargo de embaixador brasileiro em Washington entre 1905 e 1910. Trata-se de um contexto em que o Ministério das Relações Exteriores teve o objetivo de direcionar as ações diplomáticas para o continente americano, atribuindo uma atenção diferenciada aos Estados Unidos da América. Nesse contexto analisa-se como Nabuco criou e se aproveitou de espaços de sociabilidade como banquetes políticos, conferências em centros universitários norte-americanos e do periódico Revista Americana para divulgar a imagem de Brasil como país pacífico, líder sulamericano e possível aliado dos Estados Unidos no sentido de promover uma nação pan-americana no continente. Voltamos a atenção igualmente para outros representantes da intelectualidade americana, que se apropriaram das representações divulgadas por Nabuco, no sentido de pensar as questões do continente e promover sua modernização e equilíbrio no sentido do alcance da paz. Foram utilizadas como fontes desta dissertação os discursos que Nabuco proferiu em banquetes políticos e nas universidades de Washington, Yale e Wiscosin;artigos publicados a respeito do diplomata no Washington Post e no The New York Time, os artigos de Nabuco e outros representantes da intelectualidade sul-americana publicados na Revista Americana, as Atas do Conselho de Estado entre 1820 e 1910 e os ofícios diplomáticos enviados pelo diplomata ao Ministro das Relações Exteriores. Nesses documentos buscou-se compreender de que modo Joaquim Nabuco traçou estratégias no sentido de possibilitar uma aproximação entre Brasil e Estados Unidos.
Rosales, Zavaleta Raúl. "En busca de la ansiada medalla." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/622214.
Full textRosales, Zavaleta Raúl. "¿Y si nos unimos para Lima 2019?" Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/622156.
Full textEspinoza, Saavedra Bruno, and Quevedo Angelo Giuseppe Grigoletto. "El impacto económico que genera ser anfitrión de los juegos panamericanos." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653609.
Full textThe research work is based on economic models used by different authors to measure the economic impact that the Olympic Games would generate for the host country. This model of ordinary least squares is replicated in the Pan American Games stage. Existing studies suggest that the Olympics may lead to increased employment, but they reach little consensus on the size or length of that impact. The purpose of this study is to determine the effects of hosting the Pan American Games through GDP and unemployment. To assess the economic impact, host nations will not only be analyzed in and of itself, but will also be compared to runner-up nations in the bidding process.
Tesis
Ortiz, García José Carlos, and Hernández Omar Ismael Ramírez. "Juegos Panamericanos 2011: Comunidad local y su percepción sobre posibles impactos sociales." Tesis de Licenciatura, Universidad Autónoma del Estado de México, 2011. http://hdl.handle.net/20.500.11799/65292.
Full textLa importancia del turismo deportivo, especialmente en aspectos económicos, sociales, ambientales y políticos, ha sido un factor muy significativo para convertirse en objeto de estudio. Por tal razón, revistas especializadas han sido establecidas; de igual manera se han llevado a cabo congresos y conferencias dedicadas al estudio de esta tipología de turismo (Ritchie y Adair, 2002). Hoy en día hay una gran tendencia hacia los estudios de eventos deportivos en cuestiones económicas. La mayoría de los estudios de turismo deportivo y sus impactos han sido realizados en países de sociedades avanzadas, tales como el Reino Unido, Canadá, Estados Unidos, Australia, entre otras, descuidando así las implicaciones de dicho fenómeno en países en vías de desarrollo. En este contexto, el presente trabajo muestra los resultados de una investigación sobre el turismo deportivo que tuvo como objetivo identificar los posibles impactos sociales de los Juegos Panamericanos 2011 en la comunidad local a partir de la percepción de sus residentes.
Aldave, León Alejandra Cecilia, Lau Eliana Gutiérrez, Hurtado Kathia Regina de Jesús Palacios, and Hasbun Evelyn Karol Uribe. "Plan estratégico de marketing de precios y canales de los Juegos Panamericanos 2019." Master's thesis, Pontificia Universidad Católica del Perú, 2019. http://hdl.handle.net/20.500.12404/14366.
Full textThe Pan American Games is one of the most important sporting events in the world, as it attracts more than 6000 athletes, and captures the attention of more than one million people. During 2019, this event will take place in the city of Lima, constituting a challenge for the country, both at the socioeconomic and sports levels. In this sense, this thesis proposes a price and channel strategy that seeks not only to maximize the sale of available tickets, but also to ensure the attendance of the public of all social strata and ages. A strategy of shared value is proposed, where the pricing policy, apart from taking into account the transactional aspect of ticket sales, also considers the component of relations with the public; since the entrances constitute a visible element with the spectators. For the elaboration of the strategy, initial price ranges were defined taking as reference information from the entertainment industry and similar events such as the London 2012 Olympics and the Toronto 2015 Pan American Games. Next, the ranges were contrasted with the willingness to pay of the potential spectators, through the quantitative study Bus Express Ipsos. Finally, the ranges were adjusted by analyzing the distribution of the zones of each enclosure assigned for the development of the event. Based on the above, the thesis proposes differentiated prices for the inauguration (from S / 60 to S / 480) and closing of the event (from S / 30 to S / 240); also, prices differentiated by sports preferences from potential spectators (three plans with price scales from S / 20 to S / 240), by age range (price to pay equivalent to age, for the public from 12 to 18) years, and preferential rates for seniors and children) and by phases of the competitions (higher prices in the final phase). Regarding the points of sale, online and physical channels are proposed to ensure coverage to the potential public.
Tesis
Loguercio, Edgardo Alfredo. "Pan-americanismo versus Latino-americanismo. Origens de um debate, na virada dos séculos XIX - XX." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/84/84131/tde-11102012-100307/.
Full textPanamericanismo versus Latinoamericanismo. Orígenes de un debate en el pasaje de los siglos XIX-XX El tema de este estudio es el surgimiento del Panamericanismo como expresión política de la transformación de los Estados Unidos en potencia dominante en el hemisferio occidental a fines del siglo XIX, y el desarrollo de su opuesto contradictorio, el Latinoamericanismo, que apunta a la unidad de los países de América Latina. Ambos campos reformularon las respectivas referencias históricas del período posterior a la Independencia. El Panamericanismo está directamente vinculado a la política exterior norteamericana, y emerge paralelo a un aumento de las contradicciones sociales en aquel país. El Latinoamericanismo se desarrolló en una dialéctica de avances y retrocesos, de manera desigual en los diferentes países latinoamericanos. A partir de la Guerra Hispanoamericana de 1898, los Estados Unidos iniciaron un agresivo movimiento expansionista en el Caribe en el contexto de su proyección como potencia mundial. El contenido político del Latinoamericanismo fue siendo definido al ritmo de la diferenciación social en las naciones latinoamericanas, hasta cargarse de sentido explícitamente antiimperialista. El programa de la unidad de América Latina contra la dominación imperialista de los Estados Unidos se estableció como tarea histórica para el continente.
Lopez, Loarte Luis Leonardo. "La primacía del control de convencionalidad en la legislación peruana y su urgente positivización." Master's thesis, Universidad Nacional Mayor de San Marcos, 2013. https://hdl.handle.net/20.500.12672/9982.
Full textEl documento digital no refiere asesor
Analiza si el control de convencionalidad establecido por la Corte Interamericana de Derechos Humanos para los países que han firmado el Pacto de San José, es de aplicación actualmente en la judicialización de vulneración de derechos fundamentales, por los jueces del Poder Judicial Peruano. El método utilizado para el presente estudio de investigación es el método de estudio descriptivo, puesto que, tiene a identificar características del universo de investigación, esto es, la naturaleza y característica de los principios y derechos que informan el derecho de los derechos humanos; así mismo, establecer si los jueces nacionales ejercen el control de convencionalidad a partir del año 2006 a la fecha; y si existen y se aplican los tratados de derechos humanos en los casos de vulneración de los mismos; por último analiza la relación existente entre el control de convencionalidad, control de constitucionalidad y principio de legalidad peruano. La unidad de análisis está determinada por las resoluciones emitidas por la Corte Interamericana de Derechos Humanos en casos de Trabajadores Cesados del Congreso vs. Perú, Mirna Chang, Tribunal Constitucional Peruano y otros. El tipo de investigación es teórico normativo, en la cual recolecta conceptos en un momento determinado, describiendo las variables y analizando su incidencia e interrelación.
Tesis
Vera, Malpartida Mauricio Darío. "Estrategias del plan de producción y realización audiovisual para la televisación en directo de los Juegos Panamericanos Lima 2019." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2020. https://hdl.handle.net/20.500.12672/15985.
Full textPerú. Universidad Nacional Mayor de San Marcos. Vicerrectorado de Investigación y Posgrado. Programa de Proyecto de Investigación Multidisciplinarios
Silva, Carlos Henrique Dantas da. "A justiça distributiva como critério fundamental nas políticas públicas: o caso dos jogos panamericanos na cidade do Rio de Janeiro." reponame:Repositório Institucional do FGV, 2005. http://hdl.handle.net/10438/3556.
Full textThis dissertation is a project of evaluation of the proposals of the Panamerican Games of 2007, that they will be carried through in the city of Rio De Janeiro. Great events present the possibility of improvement of the urban space and economic development, amongst other chances seen by politics and urban planners well. For this work we search to argue the city as field of specific study, understanding it in the current world-wide scene of globalization and computerization, the relations politics, economic and social existing interns. We search in material literature to study and to evaluate what it would be a ¿good city¿ and studies that had understood the development of the urban space. We also look for to understand the city of Rio de Janeiro as a singular urban space, since the origin of the city as a urban space, passing for the proposals gifts of modification of the carioca space. We dedicate part of the work, inside of the chapter where we understand the city of Rio de Janeiro, the presentation of the project of the Panamerican of 2007, comparing it with great previous events. The vision of technique and politics during the interviews was essential for the best understanding of the proposals of the Games. Finally we evaluate the proposals of modification of the Pan2007 for the city of Rio de Janeiro with the methodology of Kevin Lynch to evaluate the good form of the city' in communion with the proposal of distributive justice of Rawls. The result of this evaluation was that the current proposals of modification of the city for the Pan2007 will be able to generate resulted not deliberate for a considerable parcel of the population and to modify the economic relations harmfully, social and politics inside of the territory of the city. For such we consider measured compensatory satisfactory that they can reach the objectives of an equal citizenship and an equitable equality of chances, starting for the offering of the social minimums of just form. '
Esta dissertação é um projeto de avaliação das propostas dos Jogos Panamericanos de 2007, que serão realizados na cidade do Rio de Janeiro. Grandes eventos esportivos apresentam a possibilidade de melhoria do espaço urbano e de desenvolvimento econômico, dentre outras oportunidades bem vistas por políticas e planejadores urbanos. Para tal empreitada buscamos discutir e problematizar a cidade como campo de estudo específico, entendendo-a no atual cenário mundial de globalização e de informatização, com as suas relações políticas, econômicas e sociais internas e específicas. Buscamos na literatura material para avaliar o que seria uma ¿boa cidade¿ e estudos que compreendam o desenvolvimento do espaço urbano. Procuramos também compreender a cidade do Rio de Janeiro como um espaço urbano singular, desde a origem da cidade como um espaço urbanizado, chegando as propostas presentes de modificação do espaço carioca. Dedicamos parte do trabalho, dentro do capítulo em que entendemos a cidade do Rio de Janeiro, a apresentação do projeto do Panamericano de 2007, comparando-o com grandes eventos esportivos anteriores. A união das visões de técnica e política durante as entrevistas foi essencial para a melhor compreensão das propostas dos Jogos. Por fim, avaliamos as propostas de modificação do Pan2007 para a cidade do Rio de Janeiro com a metodologia de Kevin Lynch para mensurar a ¿boa forma da cidade¿ em comunhão com a proposta de justiça distributiva de Rawls. O resultado dessa avaliação foi que as atuais propostas de modificação da cidade pelo Pan2007 poderá gerar resultados não premeditados para uma parcela considerável da população e modificar prejudicialmente as relações econômicas, sociais e políticas dentro do território da cidade. Para tal propomos medidas compensatórias satisfatórias que possam alcançar os objetivos de uma cidadania igual e de uma igualdade eqüitativa de oportunidades, começando pelo oferecimento dos mínimos sociais de forma justa.
Dávila, Bao Edson Ernesto, Arce José Israel Maldonado, and Cusimayta Walter Chuqui. "Plan estratégico para el desarrollo de la marca ciudad de Lima y su lanzamiento durante los Juegos Panamericanos Lima 2019." Master's thesis, Pontificia Universidad Católica del Perú, 2019. http://hdl.handle.net/20.500.12404/15584.
Full textTourism index worldwide are increasing year after year (UNWTO, 2018), and with it the competition among cities around the world to attract tourists. To stand out among the sea of possibilities, some cities have used the tools of the commercial world to create a city brand concept that allows the development of the image they project in the minds of its inhabitants and visitors. This trend has been applied in several cities of the Latin American region. Currently, no city in Peru has a city brand developed and professionally driven under the focus of a strategic marketing plan. The plan proposed here suggests that the city of Lima should respond to this challenge with a renewed image with its own identity and coherent communication based on its main differential attributes: the gastronomic, the historical, the cultural, and the entertaining. This Strategic Marketing Plan aims for Lima the main tourist destination in the Latin American region. For this, the main objective of the plan will be to create the Lima City Brand and its launch during the realization of the XVIII Pan American Games and VI Parapan American Games. This sporting event, the highest in the Americas, where the bulk of tourists who visit Lima and Peru come from, will take place between July and August 2019 in the Peruvian capital. The success of the proposal will revolve around the generation of an emotional bond of identity and belonging by the inhabitants of the city, as well as the presentation of a new image of Lima to visitors from different parts of the world.
Tesis
Cueva, Guillen Angie Karol, Rengifo Olga Verónica Layché, Rivera Marcia Gisella Pita, and Saavedra María Gabriela Rodríguez. "Plan estratégico de marketing para la cesión de derechos de licencias de merchandising de los Juegos Panamericanos y Parapanamericanos Lima 2019." Master's thesis, Pontificia Universidad Católica del Perú, 2019. http://hdl.handle.net/20.500.12404/14618.
Full textThe Lima 2019 Pan American and Parapan American Games is a multidisciplinary event representative of the American continent. If a comparison is made with similar sporting events developed in other countries, beyond being an important sport activity, there is the opportunity to generate additional income, through the assignment of merchandising licensing rights. The purpose of this Strategic Marketing Plan is that the use of the Lima 2019 brand, through the transfer of merchandising license rights of the 2019 Pan Am and Parapan Am Games, will be an attractive option that gives added value to the participants of the process. Also, according to studies and research conducted, it is suggested that the organization of the event develop representative merchandising products that generate economic, social and emotional value. The plan aims to generate additional income to the organization, because the negotiations will be carried out with a minimum value guaranteed by the sale of merchandising products; in addition, the business unit responsible for the transfer of licenses has a low economic risk. The process of transfer of merchandising license rights can be done directly, that is, the licensor negotiates without intermediaries with the licensees; or indirectly, with the participation of a specialized licensing agency. In this SMP, it is suggested to hire a specialized and expert agency in the business of merchandising licenses in the sports industry. Likewise, this strategic plan seeks to achieve an efficient participation of licensees, in such a way that it generates more income for the Lima 2019 event organization; that is why it poses various strategies and control mechanisms to achieve the proposed objectives.
Tesis
Becerra, Romero Sandra Marleny, Ibanez Susana Mercedes Gushiken, and Velazco Fiorella del Rosario Saenz. "Plan de las comunicaciones del marketing para difundir el legado de los Juegos Panamericanos Lima 2019 en la ciudad de Lima." Master's thesis, Pontificia Universidad Católica del Perú, 2019. http://hdl.handle.net/20.500.12404/15093.
Full textThe performance of the Pan American Games Lima 2019, is a great opportunity for Peru, not only to allow it to be part of a major sporting event, but also to show all the benefits that the destination can offer in terms of tourism, gastronomy and culture. In the same way, the main objective seeks to generate a legacy for the local population and demonstrate what Lima 2019 represents in terms of the progress of the sport, knowledge of it and the values that these transmit to Peruvian society. The present marketing and communications plan develops the suggested strategies to achieve the success of the sporting event in the country. During chapters IV and V, the guidelines considered in the objectives, strategies and tactics used to generate effective communication in the segmented groups will be presented. In addition, it should be noted that it has been considered a social purpose, which is why an immediate return on investment is not sought, but if it manages to correctly disseminate the realization of the event and ensure the attendance of the Lima public to leave a legacy in the country that have an impact on future generations. Finally, certain proposals focused on advertising, content and media, for which strategies to encourage assistance to Lima 2019, should be disseminated.
Tesis
Menendez, Huarhuachi Sthefany Lissbeth. "Los contratos de Estado a Estado : criterios para su elección a propósito de la experiencia de los XVIII Juegos Panamericanos y los VI Juegos Parapanamericanos - Lima 2019." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2021. http://hdl.handle.net/20.500.12404/20348.
Full textThe experience of the Pan American and Parapan American Games – Lima 2019 has boosted the use of state-to-state contracts for the realization of large-scale public works. However, it is very important to point out that this contractual modality should not be conceived as a general rule for all public infrastructure investment projects. In this context, this research work seeks to deepen in this regard, analyzing the treatment that our legal system has given it, analyzing the treatment that our legal system has given him regarding the experience of the Games held in Lima in 2019, as well as other legal systems with the aim of establishing certain conditions for their viability. To that end, foreign and domestic doctrine, as well as national legislation and documentation, were analyzed, concluding that, being a modality that is configured under the same general guidelines as the Regime of the Law of Contracting with the State, its use is more inefficient in public investment projects involving the operation and maintenance of public infrastructure works, or the provision of public services.
Brandt, Ricardo. "Estados de humor de atletas da seleção brasileira de vela nos Jogos Pan Americanos." Universidade do Estado de Santa Catarina, 2008. http://tede.udesc.br/handle/handle/427.
Full textCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
Mood states in levels considered adjusted contribute excessively for the best sport income. The objective of the research was to characterize the athletes of the Brazilian National Sailing Team and to evaluate the mood states during the Panamerican Games. This is a descriptive correlacional research that used as instruments the "Questionnaire of characterization, auto-evaluation of the life style, faith spirituality" of Andrade (2001) and the "Brazilian Scale of Mood (BRAMS)" of Rohlfs (2004). The study was made during the Panamerican Games with athletes of the Brazilian National Sailing Team. The collections of the data was made in the Hotel where the athletes were lodged, before and after the regattas and in the place of the competition, after the regattas. Six athletes participated of the study (five men and a woman) by convenience or accessibility, between 19 and 39 years ( x =25 ±3,1) that had competed in different classrooms in the sail (Hob Cat 16, Snipe, feminine masculine Rs:X and, Sunfish and J-24). The results demonstrate that the majority of the athletes presents excellent health, good quality of sleep and rest. The majority of the athletes are Jewish and catholics and believe a little in the aid of a superior being in the solutions of problems, recovery of illness or injury as well as in the sport income. In general way the athletes had presented good mood condition during the competition and the main alterations had been in the levels of anger and tension that, from empirical evidences, is considered that these variable in raised levels, can contribute positively in the sport income and are evident that better quality of sleep has relation with more positive states of mood. We concluded that the mood profile of the athletes of the Brazilian National Sailing Team during the Panamerican Games consists in high levels of vigor and low of fatigue, associates to moderate levels of tension, depression, confusion and extremely raised of anger. To understand better the mood states it is necessary to know deeply the athlete all and the context that surrounds him.
Estados de humor em níveis considerados adequados contribuem sobremaneira para o melhor rendimento esportivo. O objetivo da pesquisa foi caracterizar os atletas da seleção brasileira de vela e avaliar os estados de humor durante os Jogos Pan-americanos. Trata-se de uma pesquisa descritiva do tipo correlacional que utilizou como instrumentos o Questionário de caracterização geral dos atletas de alto rendimento na vela adaptado de Andrade (2001) e a Escala Brasileira de Humor (BRAMS) de Rohlfs (2004). O estudo foi realizado durante os Jogos Pan-americanos com atletas da seleção brasileira de vela. As coletas de dados foram realizadas no Hotel onde os atletas estavam hospedados (pré-regatas) e no local da competição (pós-regatas). Participaram seis atletas (cinco homens e uma mulher) por conveniência ou acessibilidade, entre 19 e 39 anos ( x =25 ±3,1) que competiram em diferentes classes na vela (Hob Cat 16, Snipe, Rs:X masculino e feminina, Sunfish e J-24). Os resultados demonstram que a maioria dos atletas apresenta excelente saúde, boa qualidade do sono, descanso e repouso. Em sua maioria os atletas são católicos e judaicos e crêem pouco na ajuda de um ser superior nas soluções de problemas, recuperação de doença ou lesão bem como no rendimento esportivo. De maneira geral os atletas apresentaram bom estados de humor durante a competição e as principais alterações foram nos níveis de raiva e tensão que a partir de evidências empíricas é considerado que essas variáveis em níveis elevados, podem contribuir positivamente no rendimento esportivo e fica evidente que melhor qualidade do sono tem relação com estados de humor mais positivos. Conclui-se que o perfil de humor dos atletas da seleção brasileira de vela durante os Jogos Pan-americanos constitui-se em níveis elevados de vigor e baixos de fadiga, associados a níveis moderados de tensão, depressão, confusão e extremamente elevados de raiva. Para melhor compreender os estados de humor é necessário conhecer profundamente o atleta e todo o contexto que o cercam.
Cuellar, Rodriguez Christian Eduardo. "Análisis de la implementación del modelo de contrato New Engineering Contract (NEC) en la ejecución de inversiones públicas de gran envergadura: una primera aproximación a su uso en el Proyecto Especial para la Preparación y Desarrollo de los XVIII Juegos Panamericanos y Sextos Juegos Parapanamericanos de Lima 2019." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2021. http://hdl.handle.net/20.500.12404/19216.
Full textNepomuceno, Maria Margarida Cintra. "A missão cultural brasileira no Uruguai: a construção de um modelo de diplomacia cultural do Brasil na América Latina (1930-1945)." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/84/84131/tde-13092016-142012/.
Full textHasta 1930, los intercambios culturales entre los países de América Latina eran iniciativas aisladas de sectores del gobierno brasileño y correspondían, casi siempre, a solicitudes específicas de individuos o universidades. Con Getúlio Vargas, los intercambios se ampliaron y se tornaron parte de un programa de cooperación cultural en América Latina conocido por Misión Cultural Brasileña. Compuesta por diplomáticos, educadores e intelectuales, las misiones contribuyeron para llevar a los países, inicialmente los de la Región del Plata, propuestas de organización cultural compartida en torno a la creación de institutos culturales que enseñasen el idioma Portugués y difundiesen la cultura brasileña. En Uruguay, el Instituto Cultural Uruguayo-Brasileño creado en 1940, fue mucho más allá de eso. El Instituto habilitó a los uruguayos para la enseñanza del idioma, implantó un método pedagógico propio, editó publicaciones, estimuló la organización de maestros y estudiantes que contribuyeron con la difusión de la cultura brasileña y uruguaya, concedió el espacio para la formación de redes culturales tales como las comisiones de intercambios universitarios, los clubes de Música, de Teatro, de Danza, en fin, durante varias décadas, el ICUB, como el Instituto es conocido, en Montevideo, proyectó, bajo el manto de la cultura, las comunidades de intelectuales y las elites políticas de los dos países. Brasil (como también Uruguay) supo beneficiarse de la herencia cultural fomentada por las Conferencias Panamericanas, durante las cuales se crearon oportunidades para la constitución de un sistema de cooperación cultural entre los países de América Latina. Mi investigación tiene por objetivo comprender cuál fue la motivación del gobierno de Getúlio Vargas al convertir las antiguas relaciones culturales, existentes desde (casi) siempre entre los países, en una Diplomacia Cultural orientada hacia América Latina de 1930 a 1945.
Dedecca, Paula Gorenstein. "Arquitetura e engajamento: o IAB, o debate profissional e suas arenas transnacionais (1920-1970)." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/16/16133/tde-10012019-111840/.
Full textThis thesis aims to study the history of the Institute of Architects of Brazil between 1920 and 1970, trying to understand the place that the entity occupied in the Brazilian professional circles and the institutional networks of dialogue that developed at national and international level throughout the period. It intends to discuss the Institute\'s role for the collective construction of a new professional network, for the establishment of effective communication ties and for the creation, assertion and diffusion of architectonic and urbanistic ideas and practices. The narrative was organized in three chapters with a common chronological boundary, striving to analyze these networks built by the IAB in their different scopes: national, American and global, respectively.
PAN, XIU-HONG, and 潘秀紅. "Panamericanismo: su nacimiento Y su desarrollo." Thesis, 1990. http://ndltd.ncl.edu.tw/handle/47488948999273384238.
Full textDe, Pablo Felipe, and Raúl Rosales. "Governance Talks : Juegos Panamericanos y Parapanamericanos Santiago 2023." 2021. http://hdl.handle.net/10757/655493.
Full textEl Director Ejecutivo de Corporación Santiago 2023, Felipe De Pablo, nos contará cuáles son las proyecciones y planes para los próximos Juegos Panamericanos y Parapanamericanos Santiago 2023.
Vivas, Héctor, de Alba Eloisa Sánchez, Daniel Apuy, Mariana Bazo, Gabriel Heusi, and Miriam Jeske. "Conversatorio: Experiencias de cobertura de los Juegos Panamericanos Lima 2019." 2019. http://hdl.handle.net/10757/626179.
Full textEl objetivo de este conversatorio fué compartir las experiencias de la cobertura en juegos Panamericanos Lima 2019 con el público en un conservatorio con fotógrafos de los juegos Panamericanos Lima 2019. Así como conocer las dinámicas, funciones y procesos que se establecen en una cobertura de gran envergadura como la acontecida en los juegos Panamericanos Lima 2019. Contó con la participación de: Ponentes: • Héctor Vivas - México - Getty Images Latin America • Eloisa Sánchez de Alba - México - Getty Images Latin America • Daniel Apuy - El Comercio • Mariana Bazo - Agencia Xinhua • Gabriel Heusi - Brasil – Lima 2019 • Miriam Jeske - Brasil – Lima 2019
Solveira, de Báez Beatriz Rosario. "Las relaciones exteriores argentinas entre 1914 y 1922." Tesis, 1988. http://hdl.handle.net/10915/3158.
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