Relevant bibliographies by topics / Parenting Sex role in advertising

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  2. Dissertations / Theses
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Academic literature on the topic 'Parenting Sex role in advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 14 February 2022

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Journal articles on the topic "Parenting Sex role in advertising"

1

Wee, Chow‐Hou, Mei‐Lan Choong, and Siok‐Kuan Tambyah. "Sex role portrayal in television advertising." International Marketing Review 12, no. 1 (February 1995): 49–64. http://dx.doi.org/10.1108/02651339510080098.

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Milner, Laura M. "Sex-Role Portrayals in African Television Advertising." Journal of International Consumer Marketing 17, no. 2-3 (June 7, 2005): 73–91. http://dx.doi.org/10.1300/j046v17n02_05.

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Lin, Yi-Ching, and Robert E. Billingham. "Relationship between Parenting Styles and Gender Role Identity in College Students." Psychological Reports 114, no. 1 (February 2014): 250–71. http://dx.doi.org/10.2466/21.09.pr0.114k13w4.

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The relationship between perceived parenting styles and gender role identity was examined in college students. 230 undergraduate students (48 men, 182 women; 18–23 years old) responded to the Parental Authority Questionnaire (PAQ) and the Bern Sex-Role Inventory (BSRI). The hypothesis was that parenting styles (authoritarian, authoritative, and permissive for both fathers and mothers) would be significantly associated with gender role identity (undifferentiated, feminine, masculine, and androgynous) of college students, specifically whether authoritative parenting styles associated with androgyny. To account for differences in sex on gender role identity or parenting styles, sex was included as a factor. The pattern of the difference in identity groups was similar for males and females. There were significant differences in parenting styles between gender role groups. Maternal and paternal authoritativeness correlated with participants' femininity, and for both parents, the relationship was observed to be stronger in males than females; paternal authoritativeness was significantly associated with androgyny. Future research based on these results should investigate how the findings relate to children's psychological well-being and behavioral outcomes.
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Gilly, Mary C. "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States." Journal of Marketing 52, no. 2 (April 1988): 75–85. http://dx.doi.org/10.1177/002224298805200206.

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In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality. Further, studies typically have examined only U.S. advertising, leaving open the question of cultural influence on advertising's sex role portrayals. The author offers a new analysis of sex roles in advertising and compares content analysis findings for U.S., Australian, and Mexican television advertisements. Results reveal differences in the portrayal of the sexes in U.S. advertisements. Australian advertisements show somewhat fewer sex role differences and Mexican advertisements show slightly more sex role differences than U.S. advertisements. Stereotypes are found in the advertising of all three countries, but are manifested in different ways.
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Wyckham, Robert G. "Self-regulation of sex-role stereotyping: Educating the advertising industry." Journal of Consumer Policy 16, no. 2 (June 1993): 235–53. http://dx.doi.org/10.1007/bf01418378.

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Kugbey, Nuworza, and Jeremiah Acharibasam. "The Role of Parenting Styles and Sex Differences in Adolescents’ Depression." British Journal of Education, Society & Behavioural Science 17, no. 2 (January 10, 2016): 1–8. http://dx.doi.org/10.9734/bjesbs/2016/25032.

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Wyckham, Robert G. "Self-Regulation of Sex-Role Stereotyping in Advertising: The Canadian Experience." Journal of Public Policy & Marketing 6, no. 1 (January 1987): 76–92. http://dx.doi.org/10.1177/074391568700600106.

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The advertising industry in Canada began self-regulation of sex role stereotyping in 1981. This action was undertaken in response to public pressure and the threat of government regulation. The experiment has been a qualified success. The current self-regulatory system needs to be well advertised and equipped with a compulsion mechanism to be fully responsive to the public's concern about sex role portrayal.
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Dahl, Darren W., Jaideep Sengupta, and Kathleen D. Vohs. "Sex in Advertising: Gender Differences and the Role of Relationship Commitment." Journal of Consumer Research 36, no. 2 (August 2009): 215–31. http://dx.doi.org/10.1086/597158.

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Sari, Evin Noviana. "The Differences Of Parents Patterns Permisive and Authorities Towards Free Sex Events." COLOSTRUM : Jurnal Kebidanan 2, no. 1 (January 8, 2021): 14–18. http://dx.doi.org/10.36911/colostrum.v2i1.785.

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Background: Permissive parenting is a parenting style in which parents are not involved in their child's life, especially lack of self-control. Usually permissive parenting does not guide children to social behavior patterns and does not use punishment, while authoritarian parenting is one in which parents are central in speech. The purpose of this study was to determine the differences in permissive and oratory parenting patterns on the incidence of free sex in adolescents.Methods: Sampling using a minimum sample, when the study was conducted on June 21, 2020 at SMA Unggul Dharmasraya Regency. The design in this study is an independent sample T Test, the sample taken in this study was 20 people divided into two groups, namely the permissive parenting group and authoritarian parenting. In the bivariate analysis, the normality test uses the Shapiro Wilk, if the data is normally distributed, the bivariate test using the independent test uses the independent T test sample, but the data is not normally distributed, using the Mann Whitney U Test bivariate test using theprogram SPSS.Results of the study / discussion: From the results of the analysis of permissive parenting styles, 8 (80%) respondents were cared for with permissive parenting and authoritarian parenting 6 (60%) of respondents who were cared for by authoritarian parenting, to the incidence of free sex12 (60%) respondents who occur free sex, and the results of differences in permissive parenting and authoritarian parenting on the incidence of free sex, which shows a sig or p-value of 0.144> 0.05, meaning that there is no difference in permissive parenting and authoritarian parenting on the incidence of free sex. Conclusion: So the role of parents for children is to guide and teach children on good things, in accordance with the values ??and norms that apply in society
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Ferguson, Jill Hicks, Peggy J. Kreshel, and Spencer F. Tinkham. "In the Pages of Ms.: Sex Role Portrayals of Women in Advertising." Journal of Advertising 19, no. 1 (March 1990): 40–51. http://dx.doi.org/10.1080/00913367.1990.10673179.

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Dissertations / Theses on the topic "Parenting Sex role in advertising"

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Martinson, Melissa M. "Visual depictions of gender in parent magazines." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5627.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 8, 2008) Includes bibliographical references.
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Henry, Catherine Lorraine. "Sex-stereotyped role-models in television advertisements : a content analysis." Scholarly Commons, 1989. https://scholarlycommons.pacific.edu/uop_etds/2180.

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This study sought to provide more complete information on the relationship of male and female voice-overs to male and female role portrayals in advertisements, patterns between the use of voice-overs and the product advertised, and a comparison of findings with the results of previous research. The content of a sample of television advertisements broadcast during the summer of 1988 was examined. Voice-overs were found to be predominately male with female voice-overs occurring in just ten percent of those advertisements that used voice-over talent. It was also found that female voice-overs are more likely to be heard in household and hygiene commercials than in an advertisement for any other product. The roles portrayed by men and women in this sample remained consistent with traditional sex-stereotyped norms. The data show that women are still most frequently represented in non-salaried occupations and when represented as professionals fall into traditional accepted occupations such as nursing and caterering. The data indicate that for most of the variables the image of women portrayed in these commercials has changed little in the past ten years.
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Ji, Hong. "Advertising appeals and gender images in Shishang Cosmopolitan and Shishang Esquire : a longitudinal and cross-cultural analysis /." View abstract, 2005. http://wwwlib.umi.com/dissertations/fullcit/3203333.

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Finn, Jennifer. "Marketing to women a content analysis of Good Housekeeping magazine advertisements from 1955 to 2005 /." Laramie, Wyo. : University of Wyoming, 2008. http://proquest.umi.com/pqdweb?did=1798481041&sid=1&Fmt=2&clientId=18949&RQT=309&VName=PQD.

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Lai, Yeung Wai-ching Susanna. "Sex stereotyping in the mass media in Hong Kong." Hong Kong : University of Hong Kong, 1990. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18033829.

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Niemann, Christoph. "Geschlechterrollen in der Werbung Rollenverteilung, Klischees, Vorurteile." Saarbrücken VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2855423&prov=M&dok_var=1&dok_ext=htm.

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Lai, Yeung Wai-ching Susanna, and 勵楊蕙貞. "Sex stereotyping in the mass media in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B31955939.

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Ryczkowski, Angela Rose. "Perception and reality an examination of American print advertising /." Click here to access thesis, 2005. http://www.georgiasouthern.edu/etd/archive/Summer2005/aryczkow/ryczkowski_angela_r_200505_mfa.pdf.

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Thesis (M.F.A.)--Georgia Southern University, 2005.
"A thesis submitted to the Graduate Faculty of Georgia Southern University in partial fulfillment of the requirements for the degree Master of Fine Art" ETD. Includes bibliographical references (p. 44-47)
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Alexander, Phillip Elliott. "The relationship between masculinity ideology and gender role conflict to parenting and marital issues /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9842506.

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Bäcklund, Jakob, Fredrik Lorentzon, and Kristian Kurtovic. "Male sex role portrayals in advertising : A quantitative study on brand attitudes among married and unmarried females." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34495.

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Advertising plays an important role in society, since it reflect the norms and also helps create and educate social roles and values. However, advertising might not always be a true reflection of the reality, and instead might create and uphold negative cultural stereotypes. Sex-role portrayals refers to the study of how genders are portrayed within advertising and how these are characterized in relation to other characters and knowledge of how to portray the male gender is paramount for marketing practitioners. The decisions on how to do so must be based on the targeted segments and a consumer segmentation that in such a context must be given attention are married and unmarried women. In a two-step study, the purpose is to "explain the brand attitudes of married and unmarried women in advertisement with a traditional and non-traditional male portrayal" The initial first step utilized a qualitative approach consisting of a focus group with the aim to confirm or challenge previous theories of what is considered to be a traditional and non-traditional way of portraying the male gender within advertising. Emerging from this are two written advertisements, one with a traditional male and one with a non-traditional male, that are included in the subsequent step. Taking on a quantitative approach, the second step took on measures of brand attitude among married and unmarried women in a total of 205 self-completion questionnaires. The results indicated a more favorable evaluation elicited from the non-traditional male portrayal, with limited variance between the segments.
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Books on the topic "Parenting Sex role in advertising"

1

Goffman, Erving. Gender advertisements. New York: Harper & Row, 1987.

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Moser, Klaus. Sex-Appeal in der Werbung. Göttingen: Verlag für Angewandte Psychologie, 1997.

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Kwanggo wa erotʻisijŭm. Sŏul-si: Mijinsa, 1989.

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Spears, George. The portrayal of sex roles in Canadian radio advertising. Ottawa: Minister of Supply and Services, 1986.

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Rossi, Leena-Maija. Heterotehdas: Televisiomainonta sukupuolituotantona. Helsinki: Gaudeamus, 2003.

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Spears, George. The portrayal of sex roles in Canadian television advertising. Ottawa: Minister of Supply and Services, 1986.

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Bäck-Wiklund, Margareta. Det moderna föräldraskapet: En studie av familj och kön i förändring. Stockholm: Natur & Kultur, 2010.

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Nowa matka, nowy ojciec, nowe dziecko: O nowym układzie sił w polskich rodzinach. Warszawa: Wydawnictwa Akademickie i Profesjonalne, 2009.

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Gender & grace: Love, work & parenting in a changing world. Downers Grove, Ill: InterVarsity Press, 1990.

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Holmqvist, Tove. Carmen och Romeo, eller, Den förföriska kvinnan och den sårbare mannen: Om femininitet och maskulinitet i damtidningsreklam 1980 och 1988. Vällingby: Konsumentverket, 1990.

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Book chapters on the topic "Parenting Sex role in advertising"

1

Ford, John B., Michael S. LaTour, Earl D. Honeycutt, Patricia K. Voli, and Mathew Joseph. "A Comparison of American and Japanese Consumer Perceptions of Sex Role Portrayals in Advertising." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 284–89. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_67.

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Ford, John B., Michael S. LaTour, Earl D. Honeycutt, and Mathew Joseph. "A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in Advertising." In Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference, 136–40. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13248-8_28.

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Ford, John B., Earl D. Honeycutt, Michael S. LaTour, Patricia K. Voli, Mathew Joseph, and Jennifer Job. "A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in Advertising." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference, 154–58. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_35.

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Ford, John B., Michael S. LaTour, and Irvine Clarke. "Perceptions of Adult Businesspeople Regarding Sex Role Portrayals in Specific Industry Advertising: The Case of Singapore." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 327. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13078-1_107.

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Van Scoyoc, Kathleen, and John B. Ford. "A Comparison of African American and Caucasian American Business Students and their General Perceptions of Sex Role Portrayals in Advertising." In Proceedings of the 1996 Multicultural Marketing Conference, 139–45. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17395-5_29.

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Gianino, Mark, and Elisabeth Sackton. "From Conflict to Co-Parenting." In LGBTQ Divorce and Relationship Dissolution, edited by Abbie E. Goldberg and Adam P. Romero, 263–84. Oxford University Press, 2018. http://dx.doi.org/10.1093/med-psych/9780190635176.003.0015.

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This chapter examines important dimensions of assessment and intervention with same-sex parent couples who choose to dissolve their relationship during the course of treatment, or seek therapy after having made the decision to end their relationship. Unique aspects of therapy with same-sex separated parent couples are illustrated through case examples, and multicultural dimensions of the therapeutic work are emphasized. Special attention is paid to the impact of various forms of oppression on same-sex parenting couples who are separating in the context of societal homophobia and heterosexism. Recommendations for how to facilitate resiliency with these couples are offered. Specific areas of focus include (1) establishing goals for treatment; (2) determining whether the parents can work together on parenting issues; (3) structuring conjoint therapy or referral to a parenting coordinator with medium- and high-conflict couples; (4) establishing a therapist orientation and position that facilitates progress; and (5) the role of individual therapy.
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Gopalan, Rejani Thudalikunnil, and Prathibha Agustus. "Sexuality, Parenting Skills, and Related Issues in Persons with Intellectual Disability." In Handbook of Research on Diagnosing, Treating, and Managing Intellectual Disabilities, 386–95. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0089-6.ch020.

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Sexuality begins from the moment of birth and has an active role in the development, evolution, emotional balance and affective stability of the individual. It has a significant role in interpersonal and couple's relationships. As intellectually disabled person approach puberty their control of behaviour and expression of sexuality may manifest in unacceptable ways. Persons with intellectual disabilities are at increased risk for physical, sexual and emotional abuse. The chapter focused on the issues related to sexual feelings and its expression among intellectually disabled people and the risk for sexual abuse. The necessity of sex education and components of sex education for different group also explained in detail. The chapter also addressed the parenting skills and problems related with parenthood among individuals with intellectual disability.
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Gopalan, Rejani Thudalikunnil, and Prathibha Augustus Kurishinkal. "Sexuality, Sexual Abuse, Marriage, Partner Violence, and Parenting Skills Among Persons With Intellectual Disability." In Developmental Challenges and Societal Issues for Individuals With Intellectual Disabilities, 305–27. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1223-4.ch015.

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Sexuality begins from the moment of birth and has an active role in the development, evolution, emotional balance, and affective stability of the individual. It has a significant role in interpersonal and couple's relationships. The sexuality of people with intellectual disability is important from the view of medical, pedagogical, psychological, and ethical aspects. As intellectually disabled person approach puberty their control of behavior and expression of sexuality may manifest in unacceptable ways. They are also at increased risk for physical, sexual, and emotional abuse. The chapter focused on the sexuality, the risk of sexual abuse, marriage, partner violence among people with intellectual disability. The requirement of sex education and components of sex education for various age ranges were also explained and effectiveness of such programs were also discussed. The chapter also discussed the parenting and challenges involved in parenting among intellectually disabled individuals.
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Gopalan, Rejani Thudalikunnil, and Prathibha Augustus Kurishinkal. "Sexuality, Sexual Abuse, Marriage, Partner Violence, and Parenting Skills Among Persons With Intellectual Disability." In Research Anthology on Physical and Intellectual Disabilities in an Inclusive Society, 1568–90. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-3542-7.ch082.

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Sexuality begins from the moment of birth and has an active role in the development, evolution, emotional balance, and affective stability of the individual. It has a significant role in interpersonal and couple's relationships. The sexuality of people with intellectual disability is important from the view of medical, pedagogical, psychological, and ethical aspects. As intellectually disabled person approach puberty their control of behavior and expression of sexuality may manifest in unacceptable ways. They are also at increased risk for physical, sexual, and emotional abuse. The chapter focused on the sexuality, the risk of sexual abuse, marriage, partner violence among people with intellectual disability. The requirement of sex education and components of sex education for various age ranges were also explained and effectiveness of such programs were also discussed. The chapter also discussed the parenting and challenges involved in parenting among intellectually disabled individuals.
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