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Dissertations / Theses on the topic 'Parenting Sex role in advertising'

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Published: 4 June 2021

Last updated: 14 February 2022

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1

Martinson, Melissa M. "Visual depictions of gender in parent magazines." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5627.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 8, 2008) Includes bibliographical references.

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2

Henry, Catherine Lorraine. "Sex-stereotyped role-models in television advertisements : a content analysis." Scholarly Commons, 1989. https://scholarlycommons.pacific.edu/uop_etds/2180.

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This study sought to provide more complete information on the relationship of male and female voice-overs to male and female role portrayals in advertisements, patterns between the use of voice-overs and the product advertised, and a comparison of findings with the results of previous research. The content of a sample of television advertisements broadcast during the summer of 1988 was examined. Voice-overs were found to be predominately male with female voice-overs occurring in just ten percent of those advertisements that used voice-over talent. It was also found that female voice-overs are

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3

Ji, Hong. "Advertising appeals and gender images in Shishang Cosmopolitan and Shishang Esquire : a longitudinal and cross-cultural analysis /." View abstract, 2005. http://wwwlib.umi.com/dissertations/fullcit/3203333.

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4

Finn, Jennifer. "Marketing to women a content analysis of Good Housekeeping magazine advertisements from 1955 to 2005 /." Laramie, Wyo. : University of Wyoming, 2008. http://proquest.umi.com/pqdweb?did=1798481041&sid=1&Fmt=2&clientId=18949&RQT=309&VName=PQD.

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5

Lai, Yeung Wai-ching Susanna. "Sex stereotyping in the mass media in Hong Kong." Hong Kong : University of Hong Kong, 1990. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18033829.

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6

Niemann, Christoph. "Geschlechterrollen in der Werbung Rollenverteilung, Klischees, Vorurteile." Saarbrücken VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2855423&prov=M&dok_var=1&dok_ext=htm.

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7

Lai, Yeung Wai-ching Susanna, and 勵楊蕙貞. "Sex stereotyping in the mass media in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B31955939.

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8

Ryczkowski, Angela Rose. "Perception and reality an examination of American print advertising /." Click here to access thesis, 2005. http://www.georgiasouthern.edu/etd/archive/Summer2005/aryczkow/ryczkowski_angela_r_200505_mfa.pdf.

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Thesis (M.F.A.)--Georgia Southern University, 2005.<br>"A thesis submitted to the Graduate Faculty of Georgia Southern University in partial fulfillment of the requirements for the degree Master of Fine Art" ETD. Includes bibliographical references (p. 44-47)

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9

Alexander, Phillip Elliott. "The relationship between masculinity ideology and gender role conflict to parenting and marital issues /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9842506.

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10

Bäcklund, Jakob, Fredrik Lorentzon, and Kristian Kurtovic. "Male sex role portrayals in advertising : A quantitative study on brand attitudes among married and unmarried females." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34495.

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Advertising plays an important role in society, since it reflect the norms and also helps create and educate social roles and values. However, advertising might not always be a true reflection of the reality, and instead might create and uphold negative cultural stereotypes. Sex-role portrayals refers to the study of how genders are portrayed within advertising and how these are characterized in relation to other characters and knowledge of how to portray the male gender is paramount for marketing practitioners. The decisions on how to do so must be based on the targeted segments and a consume

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11

Sugiarto, Catur. "The role of religiosity and ad skepticism on the perception of sexually offensive advertising." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0116.

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Cette thèse étudie le rôle de la religion et du scepticisme vis-à-vis de la publicité dans l’évaluation par les consommateurs de visuels publicitaires sexuellement choquants. L’étude qualitative 1 a pour objectif d’explorer les questions éthiques et culturelles contribuant au développement du scepticisme envers publicités sexuellement choquantes. La méthodologie choisie s’est composé 22 entretiens semi-directifs auprès de consommateurs indonésiens. Les publicités à contenu sexuel choquant sont perçues comme trompeuses et irritantes et que les consommateurs développent fréquemment une forme de

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12

Holladay, John Nicholas. "Portrayals of Power: A Content Analysis of Gender Dominance in Magazine Advertisements." TopSCHOLAR®, 2010. http://digitalcommons.wku.edu/theses/166.

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Advertisers use sexual imagery to attract attention to their messages and to demonstrate the "outcomes" of buying and using the brand. In addition to receiving information about a product, we subconsciously process the entire advertisement. Vicarious learning emphasizes that individuals not only learn from their own experiences but also from observing others. However, vicarious learning also influences the judgment and values of an individual. This study focuses on the portrayal of gender dominance in such advertisements. The magazines chosen for the study are three predominantly female magazi

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13

Blom, Katarina. "Föräldraroll - ett framtidsyrke? : en empirisk studie om hur sex föräldrar ser på föräldrarollen i ljuset av utbildningsidealet." Thesis, Umeå universitet, Pedagogiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-55067.

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Over the past decade there has been considerable debate in the media concerning the necessity of educating parents in how to be better parents, and strengthening their parental role. This question has also been debated at a national level, resulting in the state commissioning a number of official investigations into the problems that parental education could resolve. A growing body of scientific studies have shown that parental-educational programmes play a strong role in preventing behavioural problems amongst children and teenagers. Many Councils in Sweden already offer these parental course

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14

Qader, Muhammad Zeeshan. "The role of globalization, embarrassment, self-brand connection on attitude towards sex appeal in advertising : the case of Muslim women." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM1037.

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Cette thèse propose des réponses aux questions qui font l'objet des préoccupation et des intérêts des gestionnaires de marques occidentales mondiales qui veulent s'assurer que leurs produits ne sont pas boycotté par les populations locales dans les pays arabes ou musulmans . Une expansion mondiale de ce phénomène a été vue dans la révolution sexuelle des années 1960 et par conséquent reflétée dans la publicité de l'époque à la télévision, radio, presse écrite et panneaux publicitaires. Malgré son utilisation répandue, il existe cependant certaines conséquences sociales et éthiques ainsi que no

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15

Sobotka, Tamara Jo. "An examination of the evolution of US television commercials to explore how stereotypical depiction's of women have changed through history." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1998. http://www.kutztown.edu/library/services/remote_access.asp.

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16

LeCoe-Cannucci, Kathleen Dianne. "Social construction of sexual equality in distilled beverage advertising." PDXScholar, 1989. https://pdxscholar.library.pdx.edu/open_access_etds/4058.

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One aspect of the role of advertising in the process of maintaining and reinforcing or challenging the socially constructed worlds of maleness and femaleness, and especially the portrayal of the "woman's place," was explored in this study.

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17

Scott, Robert James. "The best a man can get? : an analysis of the representation of men within group situations in the advertising copy of Men’s Health and FHM from December 2006 through May 2007." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013576.

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This study examines the production of masculinity in the advertisements of South Africa’s two most popular men’s lifestyle magazines, FHM and Men’s Health. I specifically focus on advertisements, as I argue that they play a crucial role in the re‐production of prominent discursive formations. Informed by a poststructuralist framework this study adopts Foucault’s notions of discourse, power and the constitution of the subject. Gender is conceived of within power relations, with a hierarchical relationship between masculinities and femininities. The gendered subject is also viewed as being const

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18

Bonham, Lorie N. "Gender Images and Power in Magazine Advertisements: The Consciousness Scale Revisited." Digital Archive @ GSU, 2005. http://digitalarchive.gsu.edu/communication_theses/1.

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This study re-evaluates the Consciousness Scale originally formulated by Pingree et al. in 1976. The element of assumed power was added to the Consciousness Scale, which was then used to evaluate 516 magazine advertisements from 1999 to determine if the Consciousness Scale still accurately evaluates sexism in media. A set of advertisements was culled which had contradictory Consciousness Scale and power ratings. The set was evaluated, revealing common themes, which created difficulty in coding these modern images. The study revealed that while the Consciousness Scale can still provide a va

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19

Prasad, Ambika Marshall Linda L. "Stereotype threat in India gender and leadership choices /." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-5128.

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20

Šimíková, Kristýna. "Marketingový význam ženských a mužských rolí." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-75216.

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This dissertation addresses the role and value of gender stereotypes in Marketing. The objective is on the one hand to chart male and female imagery in advertising and on the other to establish consumers' attitudes to this imagery, thus enabling a comparison of these outcomes. The first, theoretical part of the dissertation depicts the status of men and women in society and how advertising seeks to reflect this, and in addition describes the research methodology employed in the second, practical part. This latter part comprises a questionnaire survey and an advertising content analysis, and co

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21

Prasad, Ambika. "Stereotype threat in India: Gender and leadership choices." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc5128/.

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Stereotype threat is a psychosocial dilemma experienced by members of a negatively stereotyped group in situations where they fear they may confirm the stereotype. This study examined the phenomenon in India, thereby extending previous research to another culture. In addition, with participation by students preparing to be professionals, the results are applicable to organizational settings. Ninety graduate students from a professional training institute viewed common Indian advertisements under three conditions: gender stereotypic (women depicted as homemakers), counter stereotypic (women rep

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22

Chung-Hui, Liu, and 劉宗輝. "A Study on Sex Role Portrayals in Television Advertising." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/05366836097930625148.

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碩士<br>國立雲林科技大學<br>企業管理研究所<br>86<br>The main purpose of the study is to explore whether Taiwan has broken gender stereotypes. Then it tries to associate content analysis with structure languages analyzing sex-role and sex-level meanings were shown in television ads.The study begins to analyze the sex , product category , background and ending-voice-over data in television ads. Second , analyzing the age , acting role, occupation role and sexism scale of male and female in television ads. The last, use SPSS soft processing and analyzing the differences of male and female in each variables. Accor

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23

Sie, Meng-Sian, and 謝孟弦. "The role of Facebook sex appeal advertising in the viewer's perception." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/26741249909983529301.

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碩士<br>國立暨南國際大學<br>資訊管理學系<br>102<br>In recent years, there is a trend that more and more sex appeal advertisement used in e-commerce such as social network, electronic games and online shopping mall. Therefore, the research is conducted with 48pcs of photos collected on Facebook related to sex appeal advertisement to verify its effect on customer behavior and decision by setting subject pool as student. Thereby result of Multidimensional Scaling (MDS) we develop perceptual map to classify and generalize the type, feature and design concept of different advertisement. Furthermore, this research

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24

Lin, Cheng-Wen, and 林震雯. "The Relationship Between Parenting Role and Children''s Sex Role Attitude in The Dual Career Family." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/32990001229162753244.

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25

Pawlowski, Ilona P. "Sex in women's magazine advertising : an analysis of the degree of sexuality in women's magazine advertising across age demographics and women's responses : a thesis submitted in fulfilment of the requirements for the degree of Master of Arts in Mass Communication at the University of Canterbury." 2007. http://library.canterbury.ac.nz/etd/adt-NZCU20080307.115134.

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26

"The effectiveness of sexual appeal and gender role stereotyping in Hong Kong advertising." 2003. http://library.cuhk.edu.hk/record=b5891390.

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by Chong Lai-Yin, Ho Lai-Wai Thomas Leo, Lee Ching-Lum Bianca.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 2003.<br>Includes bibliographical references (leaves 140-141).<br>Questionnaire in Chinese.<br>ABSTRACT --- p.i<br>TABLE OF CONTENTS --- p.iii<br>LIST OF TABLES --- p.vii<br>ACKNOWLEDGEMENTS --- p.ix<br>Chapter CHAPTER 1 --- INTRODUCTION --- p.1<br>Chapter 1.1. --- Rationale of Study --- p.1<br>Chapter 1.2. --- Research Objectives --- p.6<br>Chapter 1.3. --- Research Scope --- p.7<br>Chapter 1.3.1. --- Study Focus --- p.7<br>Chapter 1.3.2. --- Advertising Media

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27

WANG, LIN-RU, and 王玲如. "Sex role portrayals in advertising: A comparison of television advertisements in Taiwan and the united states." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/74475677778189895244.

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28

Ying-WenWang and 王盈文. "Responses of Taiwanese Consumers to Sex Appeals in Advertising - the Moderating Role of Respondents’ Gender and Involvement." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/38424429872077517538.

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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>98<br>As the Taiwanese society becomes more open, the use of sex appeal in advertising is on the rise and received increasing attention. Whether advertising strategies base on Western marketing practices such as sex appeal are effective in the Chinese cultural context has become a subject of intense interest. This research examines the influence of sex appeal, respondent gender and involvement to realize Taiwanese consumers’ evaluation of sex appeal advertising. This main study collects 560 samples and finds out : 1.Sex appeals have significantly effect on the ad

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29

Ghebreysus, Weldu Ghebreselasie. "An investigation into the stereotypical representation of gender roles in advertising : a case study of advertisements from a cross-section of popular South African weekly and bi-weekly newspapers." Thesis, 2004. http://hdl.handle.net/10413/6696.

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This study was designed to investigate the representation of gender roles in advertisements in popular South African newspapers, namely, the Sunday Times, Rapport, City Press, Post and Ilanga. The literature reviewed shows that media play a role in agenda setting and reinforcing existing gender role stereotypes through advertising. The study focused on the trend towards equal representation of gender roles in advertisements in popular South African newspapers. The research revealed some stereotypical representations of women in the newspapers. Although women were depicted in a variety of profe

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30

Boulton, Chris. "Trophy Children Don’t Smile: Fashion Advertisements For Designer Children’s Clothing In Cookie Magazine." 2007. https://scholarworks.umass.edu/theses/3.

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This study examines print advertising from Cookie, an up-scale American parenting magazine for affluent mothers. The ads include seven designer clothing brands: Rocawear, Baby Phat, Ralph Lauren, Diesel, Kenneth Cole, Sean John, and DKNY. When considered within the context of their adult equivalents, the ads for the children’s lines often created a prolepsis—or flash-forward—by depicting the child model as a nascent adult. This was accomplished in three ways. First, the children’s ads typically contained structural continuities such as logo, set design, and color scheme that helped reinforce t

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31

Kankuzi, Sydney Friendly. "Advertising as culture : a study of how television advertisements represent work in South Africa." Thesis, 2004. http://hdl.handle.net/10413/6358.

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The present study investigates how television advertising represents work in South Africa. It uses the 1998 Employment Equity Act as an index of analysis. Using the contructionist approach to media representations and a re-examination of George Gerbner's cultivation hypothesis as its point of departure the study examines fifty-four television advertisements that were randomly selected over a four week period SABC 1, 2 and 3, and e.tv. Overall the study points out that images of work that are portrayed by television adverting in South Africa tend to marginalise certain demographic groups in cer

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32

LO, YUAN-TING, and 羅元廷. "The Influence of the Sex Appeals and the Impact of Physical Attractiveness of Models on Advertising Effects of Instagram－the Moderating Role of Fashion Involvement." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/hg676r.

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碩士<br>輔仁大學<br>大眾傳播學研究所碩士班<br>105<br>As the image-driven social sharing platform "Instagram" turns to be an essential marketing tool for trendy clothes brand, here to conduct a research about the marketing strategy of using digital banner ad material with sexual strategy such as : the appearance of shooting model might have better communication among core targets. Noted that the behavior of consumer's trendy-involvement might affect the consequences. The research shows that sexual-related ad type has no obvious affect for communicating with users; for highly attractive appearance model, can al

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33

Vicente, Andresa Natacha Gomes de Almeida. "Discursive ambiguities: feminist responses to the mass media." Diss., 2003. http://hdl.handle.net/10500/750.

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This dissertation explores how representations of women in the media function as heterodesignations in response to the current socio-economic cultural complex of globalization. In its merger with reality, the media has become the dominant discourse and the means through which prevailing modes of self-understanding are made available in postmodern society, of which the simulacrum is a key feature. Representations of women in the media in general, and in television advertisements in particular, are not, in any way, subversive of hegemonic discourse and, despite the prevalent ambiguity of

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34

Lukáš, Richard. "Postoje studentů psychologie k adopci děti stejnopohlavními páry." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-393627.

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Faculty of Arts, Charles University in Prague, Department of Psychology Richard Lukáš Psychology students' attitudes towards adoption of children by same-sex couples (Master Thesis) Consultant: PhDr. Lenka Krejčová, Ph.D. Praha 2018 Abstract: Same-sex parenting (homoparentality) is new, yet still not well explored phenomena in Czech Republic. Purpose of this study is to explore the attitudes of Czech psychology students (N=337) to homoparentality. The vignettes, i.e. model stories describing the situation of a couple preparing to adopt a child, were used. The sexual orientation of the couple a

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35

Mushore, Washington. "Corporate communications : a critical comparative study of the language of communication in the Zimbabwean banking sector." Diss., 2010. http://hdl.handle.net/10500/3549.

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The aim of this study was to critically analyse the visual and verbal language used on printed adverts by some selected banks in Zimbabwe. A semiotic theory was used to analyse the printed adverts. The study revealed that all the banks use stereotyped language in communicating their messages to potential customers. Some audiences identified with this stereotyped languages, though others were also critical of stereotyped adverts. This paradox is dependent on the uneven levels of social consciousness of the audiences. The study argues that communication between banks and the potential customers

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