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Jönsson, Erliksson Olivia. "Social ångest på sociala medier : Svensk översättning och psykometrisk utvärdering av Social Anxiety Scale for Social Media Users." Thesis, Stockholms universitet, Psykologiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-169695.
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Social ångest på sociala medier är ett relativt outforskat område där fortsatt forskning underlättas av psykometriskt tillfredsställande självskattningsskalor. Följande studie syftade till att översätta Social Anxiety Scale for Social Media Users (SAS-SMU) och psykometriskt utvärdera den avseende dess latenta dimensioner, interna konsistens samt konvergerande respektive divergerande validitet i ett svenskt urval. Därutöver undersöktes samband mellan total användning och passiv respektive aktiv användning av sociala medier och social ångest, eftersom tidigare studier visat en tendens till passiv användning. Tre faktorer erhölls för SAS-SMU och resultaten visade hög intern konsistens samt att skalan konvergerade med SPIN, och divergerade med OCI-R, SWSL, PHQ-9 och GAD-7. Skalans tredje faktor erhöll dock svagare samband med SPIN jämfört med de andra faktorerna. Social ångest associerades med passiv användning i högre utsträckning än aktiv, samt med längre genomsnittlig användning av sociala medier. Resultaten skiljer sig från tidigare studier där signifikanta samband endast erhållits mellan passiv användning och social ångest.Measurement scales are needed to facilitate further research on social anxiety in the context of social media. This study aimed to translate the Social Anxiety Scale for Social Media Users (SAS-SMU) and evaluate its psychometric properties in a Swedish sample regarding its underlying dimensions, internal consistency, converging and diverging validity. Furthermore, relationships between passive, active and total use of social media and social anxiety were explored, since previous studies have shown a tendency towards passive use. Three factors were retained for SAS-SMU with satisfactory internal consistency. SAS-SMU converged with SPIN and diverged with OCI-R, SWLS, PHQ-9 and GAD-7. However, the association between its third factor and SPIN was weaker compared to the other factors. Results indicated that higher levels of social anxiety were more strongly associated with passive use than active use, as well as longer general social media use. This is at odds with previous studies only reporting significant correlations between social anxiety and passive use of social media.
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Pagani, Margherita. "The Role of consumer experiential engagement in new media based social networks environnments : implications for marketing strategies." Thesis, Lyon 3, 2015. http://www.theses.fr/2014LYO30091.
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Le but de cette thèse est de comprendre comment les entreprises peuvent faire augmenter une expérience donnant naissance à l’engagement des consommateurs grâce aux nouveaux médias (comme les vidéos du Web, les dispositifs de téléphonie mobile et la télévision "traditionnelle") afin de stimuler le comportement actif des clients et de redéfinir des stratégies commerciales de marketing. Nous avons structuré notre analyse sur trois études d’approche.Dans la première étude, nous avons décrit comment l'engagement personnel avec le contenu et l'engagement social interactif (résultant du sens perçu de la communauté, du sentiment d'appréciation intrinsèque et de la participation à l'expérience) influencent différemment le comportement actif et passif sur des sites de télévision sociale. Nous avons testé des hypothèses en estimant un modèle d'équation structurale avec les données d'une enquête sur un groupe de 814 utilisateurs de télévision sociale aux Etats-Unis et en Europe. Dans la deuxième étude, nous examinons l'influence de l'intrusion dans la vie privée sur la relation entre l'engagement expérientiel (c'est à dire l'engagement personnel et l'engagement interactif et social) et l'utilisation active et passif et nous avons testé ces hypothèses (379 utilisateurs) en tenant compte de services de géolocalisation sur téléphonie mobile. Dans la troisième étude, nous avons élargi notre cadre conceptuel et étudié les effets de l'engagement social interactif sur l'identité sociale et l'appréciation des marques. Le modèle a été validé expérimentalement en menant une enquête sur des pages de fans de Facebook de 20 grandes marques internationales situées en Europe et aux Etats-Unis (panel de 387 personnes). Les résultats émergeant des trois études prouvent que l'engagement expérientiel a des effets positifs sur le comportement du consommateur (actif et passif) en ligne et qu'il contraste avec l'effet négatif de l'atteinte à la vie privée. Les résultats obtenus confirment les effets positifs de l'engagement social et interactif sur les rapports affectifs des consommateurs pour une marque et le plein effet de l'identité sociale. De manière plus spécifique, les annonceurs publicitaires, qui forcent les expériences pouvant influencer l'engagement social et interactif, peuvent aussi influer sur l'identité sociale et le rapport avec une marqueThe thesis aims to understand how companies can leverage on consumer experiential engagement in new-media based social media environments (using video on the web, handheld devices and web 2.0) in order to stimulate active behavior and redefine commercial marketing strategies. We structure our analysis on a three studies approach. The first study describes how Personal Engagement with the content and Social-Interactive Engagement (resulting from the perceived sense of community, intrinsic enjoyment and participation experience) differently influence both active and passive behavior. We test hypotheses with survey data from a sample of 814 US and EU social TV users. In study 2 we examine the influence of privacy intrusiveness on the relation between Experiential Engagement (Personal and Social-interactive Engagement) and active and passive use and we test it (n=379) with reference to mobile location-based social networking applications in EU and US. In study 3 we develop a conceptual model in which social-interactive engagement influences social identity directly and brand love indirectly through the mediating effect of social identity. The model was empirically validated (n=387) on the Facebook fan pages of 20 leading international brands in EU and the US. Findings emerging from the three studies show that Experiential Engagement has positive effects on the consumer behavior online (active and passive) and it may contrast the negative effect of privacy intrusiveness. The results obtained show also a positive effects of social-interactive engagement on consumer-brand affective relationships (brand love) and the full mediating effect of social identity. More specifically advertisers, leveraging on experiences that influence social-interactive engagement can influence the social identity and the relationship with the brand
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Mohamed, Hassan. "Social media use among NMMU students." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1636.
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This research provides insight into the use of social networks and social media by students at the Nelson Mandela Metropolitan University. The primary purpose of this research is to investigate student social media practices at NMMU to establish the reasons for students engaging in social media. A growing number of educators acknowledge the potential of social networking to (re)engage learners with their studies, while others fear that such practices compromise and disrupt student engagement with traditional education provision (Selwyn, 2009). This study, therefore, aims to identify how and for what reasons students use social networks and social media. This study attempts to provide answers to the following research questions: For which social networking sites do students register and actively engage in? What is the most popular social networking site for students? How often do students engage in social media practices? What is the main purpose for students engaging in social media practices? How do students gain access to social media? For what educational purposes can social media be used? For which business purposes can social media be used? Do students use social media to collaborate with peers and lecturers? Do students use social media to make buying decisions? The literature overview was conducted on social media and social networks from journals and books published between the periods 2003 to 2011 as the popularity of social media came to the forefront during this period. Topics researched included social networks and libraries, educational and business uses of social networking and social media. A quantitative study was considered to be most appropriate to conduct the research for this study; and non-probability sampling was the most appropriate given the size of the population and the nature of this research. xiv Students were invited to participate in the research by completing and submitting a survey questionnaire at the conclusion of their lectures in the second semester during the month of September. The data collected was then analysed using descriptive and inferential statistics to provide insight into student use of social media. The results would determine if relationships exist between the independent variables from the questionnaire, namely, age, gender, campus and course enrolment and the dependent factors, namely, usage, information exchange and security. This relationship would be determined for both the perceptions of social networking in general and the perceptions of NMMU social networking. These results are then used to identify further areas of research in the future. The majority of the population sample was between the ages of 17 and 21 and primarily females. The sample typically became aware of social media by means of word-of-mouth and accesses their social networking site/s more than five times a day. The main reason for registering and joining social networking sites was for social purposes. Furthermore, the sample used social networking sites for entertainment, social involvement, meeting new friends and maintaining relationships. The sample agreed that social networking makes information searching easier. The majority of the sample indicated that they were not registered on any NMMU Social Networking sites of the university or any faculty, department or unit social networking sites at the NMMU. However, it was clear that the majority of students was registered on social networking sites of some sort and would continue to use social networking and social media. The results from the study indicated that the mean value for the perceptions of social media in general were greater than that of the perceptions of NMMU social media in terms of usage. Likewise, the mean value for the perceptions of social networking in general was also greater than that of the perceptions of NMMU Social Networking for information exchange but the difference were very small. However, the mean value for the perceptions of NMMU Social Networking showed a greater mean value than that of the perceptions of social networking in general in terms of security. This means that respondents used social networking in general more than NMMU Social Networking. xv However, the respondents perceived NMMU Social Networking sites to be more secure than social networking sites in general. The results of this study could provide Higher Education Institutions in South Africa with the impetus to use social networks and social media to enhance students‟ learning experiences.
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Yardi, Sarita Ann. "Social media at the boundaries: supporting parents in managing youth's social media use." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/45746.
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This dissertation investigates ways of supporting parents in managing youth's social media use. I present empirical evidence of the challenges parents face in managing youth technology use. I then translate these results into the design and deployment of ParentNet, a community-based online social network for middle school parents to keep up with changes in technology. This dissertation provides new insights into the opportunities and challenges in conducting HCC research with a particular demographic, parents and youth. The contributions of this research are: (1) empirical studies of challenges parents face in managing youth technology use; (2) the design and deployment of a community-based online social network called ParentNet; (3) limitations and design considerations for deploying technological interventions for different social groups; and (4) reflection on emerging themes around overuse and disconnection in daily life.
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Yurasek, Kevin J. "Social Media Use During The College Transition." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5160.
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Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these populations - particularly in determining the most effective methods to communicate support during their transition. Using a phenomenological, qualitative approach with individual interviews of new college students in their first semester of college, this study seeks to clarify the college transition and identify what ways new college students are using Facebook during their transition. Participants identified three key themes of their college transition: a fear of not fitting in, wanting a sense of belonging, and wanting to stay connected with high school friends. Overall, the students interviewed had a successful transition and utilized Facebook to assist in each of the three themes they identified. Specifically, though, new college students are using the Group feature of Facebook to create a community of peers. The use of Facebook and Groups leads to a more successful student with a quicker and stronger adjustment to college. Higher education administrators can take advantage of this data to enhance existing strategies to increase student success.
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El-Tahan, Samir, and Daniela Poblete. "Social media use in B2B context : A multi-case study on the use of social media by B2B companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65203.
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In the past decade, there has been a transformation in how businesses are done, many business chose to adopt digitization and others were forced to go with the flow. As a part of this digital revolution, social media has reserved a big share of this transformation in how companies do their marketing and communicate their product and brand image to their customers. Social media in a business to customer context has been very common since the birth of social media, companies had realized its benefit, and however, it is still in an early phase in a business to business context. Social media has become an effective marketing tool for B2B companies, yet, there are still drawbacks when companies fail to know how to use such platforms to their benefit and merely have a shy presence or do not have a well-defined strategy to the use of social media in the most effective way. A vital step when incorporating social media in marketing is to create a clear goals and metrics. However, it has been seen that many companies lack the expertise, resources and the know-how, to implement a social media marketing strategy. Therefore, the purpose of this study is to explore the practices of B2B companies when they use social media without a clearly defined social media marketing strategy, what they do when they use social media.
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Kucharski, Joseph. "Social media identity in niche sports: the use of social media by U.S. rugby." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/38209.
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Master of ScienceDepartment of Journalism and Mass Communications
Barbara DeSanto
Rugby was created in 1876 and since then has expanded from the colleges of England to a globally played sport. Rugby, along with many other sports such as lacrosse and cricket, has found difficulties in obtaining mainstream media attention in the United States. This series of in-depth interviews explore how U.S. rugby may be able to utilize social media to elevate rugby to mainstream media status. This study will use in-depth interviews to understand the strategies of Division 1 Men’s U.S. Rugby social media officials and media strategists from the Professional Rugby Organization (PRO). These in-depth interviews will first identify what strategies rugby has used, then will evaluate which strategies efficiency. Second, the in-depth interviews of the club-level social media chairs will also be asked about his or her background in social media strategy. The information collected will be used to make recommendations as to what professional rugby and club-level rugby strategies should be used on social media. The information will also be used to identify what level social media rugby chairs should be educated or trained in using social media, if any. This study also explored the outcomes of the social media efforts for the advancement of rugby in the U.S. as well as emerging sports in the future.
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Estrada, Camilo Ernesto Restrepo. "Use of social media data in flood monitoring." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/18/18138/tde-19032019-143847/.
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Floods are one of the most devastating types of worldwide disasters in terms of human, economic, and social losses. If authoritative data is scarce, or unavailable for some periods, other sources of information are required to improve streamflow estimation and early flood warnings. Georeferenced social media messages are increasingly being regarded as an alternative source of information for coping with flood risks. However, existing studies have mostly concentrated on the links between geo-social media activity and flooded areas. This thesis aims to show a novel methodology that shows a way to close the research gap regarding the use of social networks as a proxy for precipitation-runoff and flood forecast estimates. To address this, it is proposed to use a transformation function that creates a proxy variable for rainfall by analysing messages from geo-social media and precipitation measurements from authoritative sources, which are then incorporated into a hydrological model for the flow estimation. Then the proxy and authoritative rainfall data are merged to be used in a data assimilation scheme using the Ensemble Kalman Filter (EnKF). It is found that the combined use of authoritative rainfall values with the social media proxy variable as input to the Probability Distributed Model (PDM), improves flow simulations for flood monitoring. In addition, it is found that when these models are made under a scheme of fusion-assimilation of data, the results improve even more, becoming a tool that can help in the monitoring of \"ungauged\" or \"poorly gauged\" catchments. The main contribution of this thesis is the creation of a completely original source of rain monitoring, which had not been explored in the literature in a quantitative way. It also shows how the joint use of this source and data assimilation methodologies aid to detect flood events.As inundações são um dos tipos mais devastadores de desastres em todo o mundo em termos de perdas humanas, econômicas e sociais. Se os dados oficiais forem escassos ou indisponíveis por alguns períodos, outras fontes de informação são necessárias para melhorar a estimativa de vazões e antecipar avisos de inundação. Esta tese tem como objetivo mostrar uma metodologia que mostra uma maneira de fechar a lacuna de pesquisa em relação ao uso de redes sociais como uma proxy para as estimativas de precipitação e escoamento. Para resolver isso, propõe-se usar uma função de transformação que cria uma variável proxy para a precipitação, analisando mensagens de medições geo-sociais e precipitação de fontes oficiais, que são incorporadas em um modelo hidrológico para a estimativa de fluxo. Em seguida, os dados de proxy e precipitação oficial são fusionados para serem usados em um esquema de assimilação de dados usando o Ensemble Kalman Filter (EnKF). Descobriu-se que o uso combinado de valores oficiais de precipitação com a variável proxy das mídias sociais como entrada para o modelo distribuído de probabilidade (Probability Distributed Model - PDM) melhora as simulações de fluxo para o monitoramento de inundações. A principal contribuição desta tese é a criação de uma fonte completamente original de monitoramento de chuva, que não havia sido explorada na literatura de forma quantitativa.
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Braddock, Addison, Ryann Lipcon, Abigail King, and Kristen Kocher. "Depression and Social Media Use of Undergraduate Females." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/secfr-conf/2020/schedule/31.
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Women who spend more time on social media platforms have a greater chance of developing symptoms of depression (Burnborg & Burdzovic, 2019). When women are using social media, they spend the majority of their time looking at the lives and social accomplishments of other users. This comparison may cause them to experience hopelessness, anxiety, and depression (Litchtfuss, 2019). Women are the most likely to experience symptoms of depression (Harvard Health, 2011). With the increased popularity of social media, depression is becoming a growing problem. Published research shows a relationship between social media and depression (Burnborg & Burdzovic, 2019). It would be beneficial to examine college-aged females specifically at Mississippi State University, a gap in previous research. This research will look at Instagram, Facebook, Snapchat, Twitter, Tik Tok, Pinterest, and YouTube to evaluate which social media platforms are used the most in individuals who are ranked on a depression scale created by Kroenke (Kroenke, 2001). This research is important because depression is becoming a growing problem among college-aged women and social media is prevalent in most lives.
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Kansco, Jacob Anthony. "Effects of Social Media Use on Political Polarization." Thesis, Virginia Tech, 2020. http://hdl.handle.net/10919/99081.
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21st century political science has seen a growing field of research focused around the idea of political polarization. While authors like Fiorina and Abramowitz have been debating the existence of such polarization, the literature has come to understand that perhaps the root of the issue lies in differing definitions. The never-ending quest for clarity has produced a variety of measures of polarization and, subsequently, theories on why 21st century Americans may be experiencing such polarization. Unsurprisingly, as political science questions what may be causing various trends in 21st century voter behaviors and attitudes, the Internet is often mentioned. With the Internet being a clearly powerful tool for political mobilization, whether or not it is divisive among the public could have politically consequential implications.
Because of its interactive nature, it is difficult to evaluate a person's social media use. This study uses a unique survey to evaluate a respondent's general social media and internet use, as well as measures of political polarization. Using this information, along with analysis of the 2016 ANES, I am able to make associations of various levels of social media activity and political polarization. Using means comparison and multivariate regression, I am able to evaluate social media use controlling for effects of age and other confounding variables and how it relates to measures of political polarization.
The survey results ultimately provide some evidence for the claim that increasing social media use is associated with higher levels of political polarization. Additionally, in an OLS regression model testing the effects of different sources of political news, increases in internet use are highly correlated with an increase in political polarization.Master of Arts
Since the 2016 US Presidential election, there have been increasing concerns over how divided the country is getting. Part of the reason why people feel so polarized is likely being exaggerated by social media and breaking news headlines. While Americans may be closer on the issues than they care to believe, the perception of a divided country may be just as consequential. It is difficult to say to what degree our country is truly polarized, if at all. What we can be sure of is that political activists are able to be heard much louder given the platform of the internet. What motivates people to spend hours of their day scrolling through platforms like Facebook is an individual preference, but it is clear that these companies can directly profit from click-bait news headlines. In order to explore the degree to which different groups are polarized in America, I used an online survey asking respondents about their internet use and political leanings. Using this information, I am able to see what associations might exist between things such as amount of time spent on social media per day and how committed one is to their ideology. These measures themselves are widely debated in political science, so the study also aims to examine in what ways different measures of polarization may be used effectively. The results of the study do find some evidence that increased social media use is correlated with an increase in political polarization. However, other measures of political activity on the internet are seen to be highly correlated with an increase in political polarization.
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Kolomatskyi, Artem. "Use of social media for educational services promotion." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-264259.
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The aim of the thesis is to analyze the influence of the promotion in the social media for educational services. Current work covers all the definitions and overviews of the literature that is relevant for the understanding of the chosen topic. Theoretical data was followed by the examples of implementation of tools that could help the enterprises to promote the goods and services on the local market. The practical part of the thesis is standing on the research of the business that provides educational services in Ukraine and how investments in the development of social media tools are showing the rise of the sales for the company. I consider my work to be helpful in understanding all crucial areas in social media marketing. The aim of this study is to offer valuable insights into the development campaign process that would help Meat Studies to attract more students to educational services of the company.
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Velkova, Ekaterina Valentinova. "Use of Social Media by Students in Denmark." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-41449.
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The use of social media and its accessibility through smartphones is becoming a more and more researched topic in the field of ICT. In relation to this, the current study attempts to shed light on the general use of social media, Facebook in particular, by youth in Danish context and pays attention to how the accessibility to this media through smartphones affects the interaction between individuals when being together. The research finishes with three conceptual models which goal is to provide future design implications of the studied ICTs in a way that closer meets the user needs and requirements. The models are – one related to Facebook, one general application, and one related to supporting many-to-many communication. The study is of interpretative nature, based on qualitative research approach with a main method for data collection being qualitative semi-structured interviews. There were 8 interviews performed – 3 with students at a secondary school in Odense, Denmark, and the rest with students at the university in the same town. In this way an understanding of the use patterns and issues experienced by the different age groups was attempted. Furthermore, the study contributes with findings to certain discrepancies identified in the current literature, such as the need for context-aware devices, type of friends on Facebook and others. Finally, due to the limited source for data collection, the thesis does not claim for generalizability, but it should be viewed as a small contribution to the studies related to Facebook, particularly applicable within a Danish context.
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Fountain, Amanda. "Harnessing the power of social media : understanding the use of social media for crisis communication /." View online, 2010. http://repository.eiu.edu/theses/docs/32211131576499.pdf.
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Dalpiaz, Anthony. "Social Media Use, Media Literacy, and Anxiety in First-Year College Students." University of Dayton / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1597137716516134.
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Quintanilla, Brenda U. "The Implications of Social Media: Secondary Teachers' use of Social Media for Personal, Professional, and Instructional Purposes." Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc862871/.
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Social media has the potential to be a critical force in creating connected educators. The collaborative nature of social media encourages personal connection, professional enrichment, and learning through co-creation of meaning. Secondary teachers are in a place that would permit them to harness these affordances, not only in their personal and professional environments, but also in their classrooms. This qualitative phenomenographic study aimed to uncover how secondary teachers used social media for personal, professional, and instructional purposes. Further, this study sought to understand secondary teachers' attitudes and beliefs toward social media. Their current state of social media use was also of interest, as were the types of relations secondary teachers had with social media. To better understand the stories and experiences realized by these educators, ten secondary teachers were engaged using a semi-structured interview process. These teachers presented with varying backgrounds, education, and teaching focus. The interviews provided a textual representation of their social media stories. Interview transcripts were transposed into thick rich accounts describing their experiences, thoughts, ideas, and how they understood social media in their personal, professional, and instructional lives.
It was found that the current state of social media use by secondary teachers was primarily limited to personal and professional purposes. Teachers used it to connect with family and friends. They used it to connect with like-minded educators and personal learning networks to locate teaching resources. Many expressed that they could see a benefit of students interacting and learning from others through social media. In the end, however, they did not use social media for instructional purposes. The majority voiced concerns about student privacy, a feeling of not being able to control what students were doing on social media, a lack of training for themselves and students, possible inappropriate behavior, and the inability to access social media through network firewalls.
Further analysis and coding of the textual data produced four emerging themes of discussion. The themes were: (1) support and constraints, (2) time, (3) privacy, and (4) one-way and two-way communication. These themes contributed to interactions with social media, in turn influencing their attitudes, beliefs, and how they used social media in their personal, professional, and instructional environments.
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Olsson, Johanna. "Media use in the english classroom." Thesis, Malmö högskola, Lärarutbildningen (LUT), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-28456.
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Josefsson, Pernilla. "Higher education meets private use of social media technologies : An explorative study of students’ use." Doctoral thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-219418.
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The work in this thesis sets out to explore how students perceive social media use in the context of higher education. More precisely, the focus is on students' use of, experience with, and attitudes toward the integration of social media into their learning environment. To complement this, teachers' incentives for including social media have been studied; to some extent their communication, attitudes, and online activity were also analyzed. The four different studies included in this thesis incorporated three major types of social media technologies: a social networking service (Facebook), a collaborative editable webpage (Wikipedia), and a microblog (Twitter). The studies adopted different approaches to data collection and analysis, including both qualitative and quantitative methods. The specific methods for each study were chosen to accommodate the research questions, for reasons of access to information, and due to ethical considerations. While each study differs in starting point and scope and provide particular contributions to the research area, the main contributions of the work as a whole are connected to findings on attitude changes, the professional role in students' use of social media, their teacher-like actions, confusion regarding moving between the identified roles, and the implementation of social media in higher education. The findings presented here are appropriate for guiding a nuanced discussion regarding the implementation of social media technologies in higher education, an implementation that was found to be contingent on appropriate use and a suitable social context. The findings suggest that the inclusion of social media in non-private contexts generally needs to have a clear aim and strategy for achieving it. The roles defined in this work - in terms of both being a student and the private and professional roles - could also serve as the basis for further exploration in other areas with comparable hierarchies in which it is necessary to understand how the individual relates to self-presentation, technological constraints, and roles, such as the relation between an employer and employee.Denna avhandling avser att utforska hur studenter upplever användningen av sociala medier i högre utbildning. Närmare bestämt så ligger fokus på studenternas användning, erfarenhet och attityder till sociala medier när dessa integrerats i studenternas lärmiljö. Som komplement har också lärarnas incitament för inkludering av sociala medier belysts, samt i viss utsträckning även deras attityder, användning och kommunikation i respektive socialt medium. Fyra olika studier inkluderas i denna avhandling, och inkorporerar i sin tur tre olika typer av sociala medier: en social nätverkstjänst (Facebook), en publikt redigerbar webbplats (Wikipedia), och en mikroblogg (Twitter). Vidare har studierna använt olika metoder för datainsamling och analys, där både kvalitativa samt kvantitativa metoder finns representerade. Metoderna valdes med hänsyn till forskningsfrågorna, men baserades även på informationstillgång och etiska överväganden. De enskilda studierna hade olika syften och omfattning, och därigenom har de bidragit till specifika forskningsfynd. Huvudbidraget från detta arbete är kopplat till slutsatser kring studenters attitydförändringar, den professionella rollen i studenters användning av sociala medier, deras lärarliknande agerande, förvirring beträffande att röra sig mellan de identifierade rollerna, och implementeringen av sociala medier i högre utbildning. Resultaten utgör en grund för en nyanserad diskussion kring implementeringen av sociala medier i högre utbildning; en implementation som beror på lämpligt användande i lämplig social kontext. En tolkning av detta är att inkluderande av sociala medier i icke-privata kontexter bör ha ett klart mål och en tydlig strategi. Rollerna som definieras i detta arbete - student, privat och professionell - utgör underlag för utforskande inom områden där jämförbara hierarkier finns representerade och där det är nödvändigt att förstå hur individen förhåller sig till självpresentation, tekniska begränsningar och roller. Exempel på ett sådant är relationen mellan arbetsgivare och arbetstagare.
QC 20171211
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Caulfield, John. "A social network analysis of Irish language use in social media." Thesis, Cardiff University, 2013. http://orca.cf.ac.uk/53228/.
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Statistics show that the world wide web is dominated by a few widely spoken languages. However, in quieter corners of the web, clusters of minority language speakers can be found interacting and sharing content. This study is the first to compare three such clusters of Irish language social media users. Social network analysis of the most active public sites of interaction through Irish – the Irish language blogosphere, the Irish language Twittersphere and a popular Irish language Facebook group – reveals unique networks of individuals communicating through Irish in unique and innovative ways. Firstly, it describes the members and their activity, and the size and structure of the networks they share. Then through focused discourse analysis of the core prolific users in each network it describes how the language has been adapted to computer-mediated communication. This study found that the largest networks of Irish speakers comprised between 150-300 regular participants each. Most members were adults, male, and lived in towns and cities outside of the language’s traditional heartland. Moreover, each group shared one common trait: though scattered geographically, through regular online interaction between core members they behave like communities. They were found to have shared histories, norms and customs, and self-awareness that their groups were unique. Furthermore, core users had adapted the language in new and innovative ways through their online discourse. This study is the first comprehensive audit of who is using the Irish language socially on the web, where they are forming networks online, and how they are adapting the language to online discourse. It makes a unique contribution in re-imagining what constitutes an Irish language community in the context of the Network Society. In the process, it contributes to the growing body of sociolinguistic research into globalisation and local identity on the web.
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Collins, Kirsty-Lee. "Social media use, social anxiety and the relationship with life satisfaction." Thesis, University of Essex, 2017. http://repository.essex.ac.uk/19586/.
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Introduction: There has been a growing interest around the use of the Internet, and more recently the role of social media use, within all aspects of day-to-day living. Previous research has found contrasting relationship s between social media use and meaningful social connectivity. Some suggesting Facebook can provide a 'social compensation'; offering an opportunity of developing positive social relationships and self-exploration (Indian & Grieves, 2014; Selfout et al., 2009; Ellison, Steinfield & Lampe, 2008). Other research argued that those who most benefitted from social media already have good social links, thus a 'rich get richer' effect (Kraut et al., 2002). Aim: This study aimed to investigate the relationship between social anxiety symptoms, passive and active Facebook use and online and offline relationships (bridging and bonding) to life satisfaction. Method: A total of 124 completed online questionnaires were collected. The participants completed five quantitative measures. The link to the study was posted on related Facebook pages and online social anxiety forums. Results: The results demonstrated a positive correlation between social anxiety and passive and active Facebook use, but only a significant negative correlation between active Facebook use and life satisfaction. There was also a negative correlation between social anxiety and life satisfaction. A mediation analysis suggested that social anxiety acted as a significant mediating variable between active Facebook use and life satisfaction. Furthermore, a hierarchical regression suggested that it was, when controlling for social anxiety, face-to-face bonding relationship that was the most significant predictor variable for life satisfaction. Clinical implications: The study does not argue a causal relationship between Facebook use, social anxiety, relationship types and a negative impact on life satisfaction. However it does highlighted interesting significant correlation between Facebook use, social anxiety and life satisfaction. This would suggest that within clinical practice an individual’s digital life should be thought about, alongside the more traditional ideas of social networks. Furthermore, the clinical focus of developing of an individual’s face-to-face relationships remains an important factor associated with life satisfaction.
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Aghaee, Naghmeh. "Social Media Use in Academia : Campus Students Perceptions of How Using Social Media Supports Educational Learning." Thesis, Uppsala University, Department of Informatics and Media, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-130895.
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Traditional education system on campus has been using as a legacy over decades to support educational learning. The major change over time has been made by the use of technology supporting students in the academic community. As the majority of students in higher education today belong to the digital-age-student generation, they frequently use online technology to interact with instructors, other learners, and to access online materials. In this study, the result is primarily presented from campus students’ perceptions, to gain a deeper understanding of how social media is being used to support educational and collaborative/cooperative learning. Although, almost all the respondents are frequent social media users, only a quarter of them use such media regularly for academic purposes. Through use of social media in academia, students have encountered with benefits─ as convenience, possibility of interaction anywhere/anytime, time-saving, low price and many others─ in addition to facing to limitations─ such as less effective or spontaneous contact, connection problems, lack of platform compatibility, less creative and innovative thinking, and other issues─ which have been discussed in this study.
This thesis adopted a qualitative research and the characterization of knowledge that is used is exploratory research method with the use of interview as a tool for empirical data collection. Twenty interviews have been conducted with Uppsala University higher education students within random subject disciplines. Among many different social media, the most frequent ones used by majority of students are e-mail, a common asynchronous media to interact with instructors and other learners; and Instant Messaging (IM), a synchronous communication way to interact with co-workers, classmates, or group-mates. Furthermore, learners use social media to coordinate their collaborative/cooperative work, share documents and ask questions. Facebook, Wikipedia, YouTube and other popular social media are also sometimes used for educational purposes.
The findings indicate that social media seems particularly beneficial for supporting educational learning; though there are some negative aspect and limitations. Learners look at using the technology and social media as a complement to support their studies and collaboration/cooperation. However, not many of them consider using such media as a substitute for face-to-face interactions and the traditional campus education. By drawing on this thesis and the previous studies, proposition on how use of social media supports educational learning in the future has been emerged.
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Wedlock, Brad C. "The Diffusion of Social Media in Public Relations| Use of Social Media In Crisis Response Strategies." Thesis, University of Louisiana at Lafayette, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1557580.
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The goal of this study was to determine how the Acadiana cultural region (St. Martin, St. Landry, Acadia, Vermillion, Lafayette and Iberia parishes) used social media in crisis response strategies. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners in Acadiana. Practitioners were selected from the Lafayette Chamber of Commerce website in the section labeled "Advertising & Media" (http://business.lafchamber.org/list/ql/advertising-media-1). Results proved the hypotheses that practitioners used Twitter for the dissemination of information and Facebook was perceived to have the most interaction among all social media sites in the study. In addition, the results determined how practitioners used social media in the following categories and themes: usability, service and frequency.
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Salome, Agborsangaya Nkongho. "ICT4D? Social Media and Small Media use during the Anglophone Crisis in Cameroon." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22618.
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This project analyses the role of social media and small media use during the ongoing Anglophone crisis in Cameroon by projecting social media as a product of new ICTs used to bring positive social change. An argument is raised to address some of the inadequacies that have centered around social media and protest with a focus on the Anglophone crisis. Questions aim at highlighting the positive and negative role of social media use, the role played by the Cameroonian diaspora’s “online activism” and how small media use served as an alternative medium in maintaining crisis status quo during the internet ban. The study suggests a combination of social and small media for community development and social change using theories of media affordances and participation in combination with qualitative ethnographic research methods (participant observation, interviews and online survey). It concludes that even though social media are very powerful tools for information sharing, their shortcomings in protests cannot be overlooked as the success of online activism greatly relies on offline action and the use of small media greatly complements social media use as platforms for alternative discourse. The research concludes that social media (online) activism without ground action (offline) is not enough to achieve development and social change. Key words: ICT4D, Social media, small media, activism, diaspora.
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Fye, Victoria Lynn. "Self-Injurious Behavior and Social Media Use by Adolescents." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7003.
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There is a surprising dearth of research related to the phenomenon of self-injurious behavior/nonsuicidal self-injury (SIB/NSSI), such as cutting. Research conducted on SIB has revealed that this maladaptive behavior is more common among adolescents than other populations. The act of posting SIB on social media deserves research attention, as it seems to contradict what had previously been considered a very private behavior. The goal of this qualitative case study was to better understand why adolescents engage in SIB as well as investigate why they post these behaviors on social media. Merton's theory of social strain and anomie, which focuses on impulse control and management being dependent on having social order; Erikson's developmental stages, specifically Identity Versus Role Confusion; and Siegel's research with the adolescent brain were used for the study's theoretical framework. A qualitative observational case study of 30 YouTube videos was conducted to examine what individuals posted about their SIB, why individuals engaged in SIB, and why individuals posted their SIB on social media. Explanations for posting SIB on YouTube ranged from describing the actual objects used for self-harm to expressing shame for engaging in the behavior. The responses for engaging in SIB revealed that the need for self-expression was significant and that the behavior was a means for coping with mental illness or trauma, familial conflict, or some shame related to a failure to conform to social norms. The implications for positive social change include an increased awareness of this behavior for parents, teachers, medical personnel, and mental health providers to better inform treatment and interventions.
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Aimiuwu, Ehi E. "Efficacy of Social Media to Promote Green Technology Use." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4030.
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Global warming has become a major threat to life, yet very little information systems
research has been conducted to help sustain the environment and many people do not
understand how social media can be used to combat global warming and climate change
to save the earth. The purpose of this single qualitative case study was to explore whether
social media can be used to increase the use of green technology, thereby reducing the
cost of environmental sustainment. According to the integrated sustainability framework,
which served as the conceptual framework for the study, firms should include green
practices in their business processes, extend green culture to their customers, be
innovative, and increase their green market share for the environment to be sustained.
Twelve green energy professionals working in the United States were recruited from
LinkedIn to participate in the study. Data were collected using structured telephone
interviews, and data were analyzed using Stake's data analysis process and member
checking. Key themes regarding the use of social media to increase the use of green
technology included awareness, education, and reach. Key themes regarding the benefits
of green technology outweighing the cost included cleaner, cheaper, and more profitable.
This study shows that social media can be used to reach millions of people to educate and
keep them aware of the benefits of various green technologies that can be used to live a
green-friendly lifestyle towards sustaining the environment, people, and firms. The
results of this study may encourage humans to use social media to increase the use of
green technology to combat the threat of global warming and climate change.
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Bennett, Tasheenia. "Marketing Strategies: How Small Restaurant Businesses use Social Media." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3429.
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Social media has changed the way businesses relate to their customers. Since the beginning of social media, traditional methods of communicating with customers have begun to decline. The purpose of this multicase study was to determine the strategies of 5 owners of small restaurant businesses in Western North Carolina who successfully used social media marketing for 1 year or more. Rogers's diffusion of innovation theory was the conceptual framework for this study. Data collection included semistructured interviews, documents pertaining to social media marketing strategies, and social media pages and websites from the participating restaurants. These data were analyzed following Yin's 5-step analysis plan. The themes that emerged were social media platforms, word-of-mouth, and challenges implementing social media. Facebook, Yelp, and Instagram were the most used social media platforms. The participants implied that word-of-mouth has the potential to increase sales and to grow business. Challenges implementing social media included the ability to be consistent and actively engaged on the social media sites to allow business owners to respond quickly to negative posts made by customers. Small restaurant businesses can be successful if they develop and implement a social media presence, encourage customer feedback, and formulate a plan to overcome obstacles and challenges that may arise with implementing social media marketing strategies. These findings contribute to positive social change by increasing the sustainability of small businesses in the community, which may drive economic development and improve community relations.
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Chu, Tszhang. "Social media use and employee outcomes :a meta-analysis." HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/681.
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Employees' social media use and its potential links with work-related outcomes have received significant scholarly attention in recent years. The existing studies, however, demonstrated mixed findings and the impact of social media use on employee outcomes remains inconclusive. The current debate on employees' social media use points to the need for a meta-analysis on this particular issue, as it could help provide a more conclusive summary to resolve the inconsistency across studies. This meta-analysis study reviewed empirical studies published in peer-reviewed journals from 2009 to 2018 with the aim to provide robust conclusions about the relationships between employees' social media use and employee outcomes (i.e., job performance, innovative performance, job satisfaction, work engagement, emotional exhaustion and work-life conflict) and to explore the moderators of these associations. A total of 29 journal articles were examined in this thesis. The results of the random-effects model suggested that social media use, in general, has positive and small effects on job performance, job satisfaction, work engagement, and work-life conflict. Its effect on emotional exhaustion, however, was significant but negligible. In addition, a positive but non-significant association was found between social media use and innovative performance. The sub-group and meta-regression analyses further identified the moderators among the positive associations found. Specifically, purpose of social media use and culture moderated the effects of social media use on both job performance and job satisfaction; job position moderated the association between social media use and job satisfaction. The theoretical and practical implications from the results of this study, the limitations of the present meta-analysis, and directions for future research were discussed.
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Barkley, Candice. "School Leader Use of Social Media for Professional Discourse." VCU Scholars Compass, 2012. http://scholarscompass.vcu.edu/etd/2701.
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The purpose of this case study was to explore how a group of principals from diverse backgrounds and different locations create and perpetuate a virtual community of practice. This investigation is a case study of Connected Principals, a group that has come together to create a regular blog on significant issues within education and the principalship. In addition, this group regularly disseminates pertinent information on Twitter via a hash tag. The study includes a content analysis of the blogs posted by Connected Principals as well as social network analysis of the group’s Twitter network and of the key players within the Twitter network. In addition, the investigation includes interviews with six of the key blog and Twitter contributors in order to triangulate the information gleaned from the other analyses. The results of the study provide a thorough description of Connected Principals. While the study set out with the framework of a community of practice, the findings led to the idea that what was actually created by this group is an affinity space. In addition, the results give indication that the members of the group generate social capital within their field. Overall, the study contributes to the literature by providing an in-depth look at a relatively new field in education.
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Grönlund, Sophie, and Tommy Schytt. "The use of data in social media marketing : An explorative study of data insights in social media marketing." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-139211.
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The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. Among the increasing activities comes a vast amount of data which create endless of opportunities for companies to optimize their marketing activities. In marketing the most important has always been to know your customers and how to reach out to them. The Internet and data that comes with it has made it possible for companies to get to know their customers even better and to reach them with more precision if data is correctly used. A gap was identified from the litterature search which showed that it is not always clear how to utilize social media for marketing and it is not easy to analyze and interpret the data derived from social media. This has lead to a lack of knowledge on how data can be used for social media activities. From the identified gap regarding data usage in social media marketing, a research question was formulated: “How is data used in brand’s strategies for social media?” A qualitative research design conducting semi-structured interviews was used to examine the research question. A purposeful sample of eleven respondents, defined as experts within the research field, from ten different companies was selected. A pilot study was carried out to get insights in the identified gap, to set a base for the theoretical framework, and to optimize the interview questions. All respondents represented agencies except for the respondent in the pilot study. Academics and business communities are interested in how data is used in marketing purposes and therefore it was elaborated further in this thesis to how data can be used in social media activities. Branding activities are becoming more engaged with its customers, thus marketers need to keep up to date with the new and emerging trends. Furthermore, the aim was to explore how data is used in social media marketing and how data affect decisions in social media strategies. The results found in this study shows that data is used to define audiences on social media and to enable a greater reach of the messages for the audiences. The audience is defined by data analysis mostly based on consumer behavior in social media. To achive reach marketers use programmatic buying tools, which are based on data and ultimatley enables conversions among the audience. Data is also analyzed by opinion mining where data insights can show what topics customers are engaged in. Data insights can further give direction on how content can encourage engagement among the targeted audience. Lastly, the result shows that it is important to have knowledge about how to analyze, interpret, and use data insights in order to create successful social media activites.
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Glotfelter, Angela M. "Commitments and Obligations: Two Small Nonprofits’ Use of Social Media." Miami University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=miami1500390236368083.
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Rowe, Michael Jon. "Social Media Use and Wellbeing: A Look at University Freshman." Thesis, The University of Arizona, 2012. http://hdl.handle.net/10150/271927.
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This study investigates the impact that social media use has on the emotional wellbeing and social connectedness of University of Arizona freshmen. Over 200 current students were given a survey assessing related measures, and the results were compared to data collected from University freshmen in 1997. These results clearly show that following the introduction of social media, there has been a significant decrease in both emotional wellbeing and number of confidants that Arizona freshmen have. While causal order cannot be ascertained through survey data, the results do call for future exploration into the overall effects of social media on the emotional and social health of its college-age users. Contemporaneous analyses examining freshmen students within the current University of Arizona freshmen population failed to produce any significant differences in either emotional or social health based on level of social media use. However, the lack of significant difference in contemporaneous results combined with significant longitudinal changes in wellbeing calls into question some of the aims of social media and adds additional evidence to the canon of general social media research.
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Grande, Steven. "Factors that influence use of social media among older adults." Thesis, California State University, Long Beach, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1586505.
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The use of social media by older adults is on the rise. Social media allows older adults to keep meaningful connections with friends, family, and life. Social media allows older adults to stay connected through prevailing frailty, geographical displacement, and morbidity. The purpose of this study was to evaluate the effect of use or non-use of social media on social-connectivity/loneliness and depression, and the effect of demographic variables including sex, age, income, and educational level on the use of social media. There were a total of 67 participants in the study. The data revealed that income was a significant factor in the use of social media. Moreover, lower income participants used social media significantly less than the upper and middle income level participants. This study was created to specifically look at participant's use/non-use of social media and therein introduced specific factors that could have possibly varied when compared.
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Duncan, Kirk A. "Assessing the use of social media in a revolutionary environment." Monterey, California: Naval Postgraduate School, 2013. http://hdl.handle.net/10945/34660.
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Approved for public release; distribution is unlimitedSocial media garnered much attention from the Arab Spring uprisings where activists took advantage of computer and mobile phone technologies to organize the collective actions of thousands of citizens. The influence and power of social media are only likely to increase. According to eMarketer (2012), by 2014, over one-fourth of the worlds population will be using social media technology. However, military planning has not fully harnessed this powerful tool. In trying to understand how this technology should be utilized by special operations forces (SOF), this thesis examines the role that social media plays in various forms of conflict across the globe. Specifically, this research assesses and identifies what types of social media should be used to support a range of special operations objectives, from strategic influence to disruption, coercions, and regime overthrow. Additionally, a social media assessment methodology is provided that can be used by strategists to evaluate the most appropriate use of social media technology to support special operations.
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Christensen, Spencer Palmer. "Social Media Use and Its Impact on Relationships and Emotions." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6927.
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A large majority of the people throughout the world own a smartphone and access social media on a daily basis. Because of this digital attachment, the author sought to understand to what extent this use has impacted the users' emotional well-being and offline interpersonal relationships. A sample size of 627 participants completed a mixed-methods survey consisting of Likert scale and short answer questions regarding social media use, emotional well-being and interpersonal relationships. Results revealed that the more time an individual spent on social media the more likely they were to experience a negative impact on their overall emotional well-being and decreased quality in their relationships. Emotional well-being also mediated the relationship between time spent using social media and the quality of that user's relationships, meaning that the more time a person spent on social media the more likely their emotional well-being declined which then negatively impacted their relationships. The top three responses for negative effects of social media use on emotions were frustration, depression, and social comparison. The top three responses for negative effects of social media use on interpersonal relationships were distraction, irritation, and decreased quality time with their significant other in offline settings. An analysis of these, and other, results, along with relative implications, are discussed.
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Connell, Karen Sue. "An E-Government Analysis of State Legislatures' Social Media Use." BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/6126.
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This study analyzes the use of social media by state legislative bodies, broken down by a combination of legislative body (House, Senate, or general legislature) and by party (Republican or Democrat). I analyzed Twitter and Facebook posts for each of these groups during the week of January 11-15, 2016, specifically looking for four improvements: transparency, policy making, public services, and knowledge management and cross-agency cooperation. The research questions are: RQ1: Which social media platforms are state legislatures using? RQ2: What improvements are the state legislatures using in their social media output? RQ3: Is there a significant difference in the improvements presented on Facebook and Twitter? The results revealed that 52.9% of 700 groups had created Twitter and Facebook accounts, with 55% of those accounts on Twitter. The analysis also showed that upcoming events are more common than expected on Twitter, and that posts asking for support on an issue are more common than expected on Facebook. This study is important because it relates to voting trends of the 18-24 age group in the United States. An overwhelming majority of this age group uses social media, but this group has very low voting rates. If governmental bodies can utilize social media to communicate with this population, then it is possible that they would be better informed and more motivated to vote and be civically engaged.
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Almfleah, A. M. A. "Social media use by public relations departments in Saudi Arabia." Thesis, University of Salford, 2017. http://usir.salford.ac.uk/44777/.
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The aim of this research is to study and compare the use of social media by public relations departments in the Saudi Telecommunications Company (STC) and The Saudi Ministry of Commerce and Industry (Saudi MCI). An integration of cross-sectional and archival research designs was implemented using both secondary and primary data. Qualitative primary data was collected through face-to-face semi-structured interviews, with 12 purposively selected senior public relations and communications’ officials PR and communication practitioners working at STC (n= 7) and Saudi MCI (n= 5). Quantitative primary data was collected through web-administered surveys designed using Google survey Forms (N= 511) and whose links were placed in the STC (n= 262) and Saudi MCI (n= 249) with Facebook pages and Twitter handles. Quantitative data was analysed using SPSS version 21, after data preparation and arrangement in Microsoft Excel 2013 Interview and archival data were analysed using inductive content and thematic analysis, which led to the development of thematic maps. The findings showed that both STC and Saudi MCI use social media to publicise their activities through public information, lobby public support for their positions, enhance information quality and provide a question and answer platform for their publics. Findings show that both STC and Saudi MCI were ethical in their PR practices. The usage of Facebook and Twitter changed the way STC and MCI PR practitioners engage with their publics and stakeholders by easing contacts between the organisation and the public, allowing the public access to important information and enabling the public a voice in the engagement especially through criticising the organisation. The findings also showed that the private and public organisations in Saudi Arabia exploit the social media affordances comprising visibility, editability, persistence, and association.
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Ovie, Esere. "The use of social media in supply chain by SME's." Thesis, University of Leeds, 2018. http://etheses.whiterose.ac.uk/22444/.
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Wolf, Maxim Viktor. "Value creation through strategic social media use in HR management." Thesis, Birkbeck (University of London), 2018. http://bbktheses.da.ulcc.ac.uk/358/.
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The aim of this research is to understand how social media use is impacting communication processes within organisations. This study focuses on the HR communication process: traditionally, a one-way broadcast from management to employees with limited feedback mechanisms and limited employees' participation in content creation. Social media, as a current IT phenomenon, penetrates personal, professional and political lives. One of the hallmarks of social media is its embedded democratisation: access, means, and ability to "speak" for everyone. Social media's democratic approach to communication challenges established top-down organisational communications. This research analyses social media use in organisations to identify under which conditions social media use becomes strategic and leads to the development of new capabilities. The source data for the qualitative comparative case study is collected in a series of one-to-one and group interviews and is then analysed within the framework of three major theoretical lenses. First, the view of HRM as a communication system is used as a setting for the data analysis. Second, rhetorical practices for internal communications were used for describing how social media is used within HRM. Finally, Resource Based View is used as an explanatory lens for the impact and value of social media use in the intra- and inter-organisational communication process. The research has theoretical and practical implications. The findings challenge the top-down approach to organisational communications and show that democratised social media use can lead to improved relationships within organisations. Contingent on the purpose and the level of embeddedness in the business processes, social media use can lead to the development of capabilities, and thus become strategic. The practical implications stem from the recognition of the potential of social media to (1) establish new and unexpected relationships between employees and (2) support the emergence of new capabilities to combine and deploy human and information resources.
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Pena, Lindsey Lowe. "Use of Social Media to Enhance Nonprofit Organizational Decision-Making." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6648.
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As a tool for rapid communication, social media (SM) have the potential to revolutionize the way in which nonprofit organizations and stakeholders communicate. Most nonprofit organizations in the United States use some form of SM to engage with stakeholders, however, there is an underutilization of SM used for board decision-making purposes. The purpose of this phenomenological study was to examine SM and its potential use for board decision-making in nonprofit organizations. The conceptual framework incorporated stakeholder theory, organizational ambidexterity, and an organizational media-user typology. The research question related to the experience of nonprofit board member use of SM for organizational decision-making and stakeholder engagement. Vagle's postintentional phenomenological research approach guided the study. Data collection involved interviewing a purposeful sample of 25 board members and leaders from 501(c)(3) nonpro�t organizations in Texas. Data analysis included combining coded data into categories and themes to determine underlying commonalities related to SM use and organizational decision-making. The primary finding was that nonprofit boards rarely use data generated from SM for decision-making purposes. Other findings from the study may improve board decision-making theory and practice and reveal how nonprofit organizations may leverage unfiltered, real-time SM feedback to benefit strategic organizational decision-making. The potential contribution to social change is to deepen the understanding of the effects of SM on nonprofit board decision-making so that boards may be more responsive to a broader range of stakeholder social interests.
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Yoders, A., S. A. Ray, Megan Quinn, and David Wood. "Gaming and Social Media Use Negatively Impacts Youth School Performance." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/7672.
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Bakarman, Maryah. "SAUDI FEMALES’ SOCIAL MEDIA USE AND ATTITUDES TOWARD COSMETIC SURGERIES." Cleveland State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=csu1560793387780191.
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Pscheida, Daniela, Claudia Minet, Sabrina Herbst, Steffen Albrecht, and Thomas Köhler. "Use of Social Media and Online-based Tools in Academia." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-191110.
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The Science 2.0-Survey investigates the dissemination and use of online tools and social media applications among scientists of all disciplines at German universities (institutions of higher education) and research institutions (Leibniz, Helmholtz, Max Planck institutes). Results show that digital, online-based tools have found widespread use and acceptance in academia and must therefore be considered a central component of scientific working processes. Furthermore the data gathered also make it clear that certain usage patterns begin to emerge and stabilise as routines in everyday academic work.
The most popular tools are the online encyclopedia Wikipedia (95% of all respondents use it professionally), mailing lists (78%), online archives/databases (75%) and content sharing/cloud services such as Dropbox or Slideshare (70%). Meanwhile, social bookmarking services remain largely untapped and unknown among scientists (only 5% professional usage).
Online tools and social media applications are most commonly utilised in a research context. In addition to Wikipedia (67%), the top three tools used for research purposes are online archives/databases (63%), reference management software (49%) and content sharing/cloud services (43%). In teaching, learning management systems (32%) play a significant role, even though this mainly applies to universities. Video/photo communities (25%), online archives/databases (23%) and content sharing/cloud services (21%) are also used by scientists in the context of teaching. However, there seems to be some backlog in the fi eld of science communication. Scientists are rarely active in this area; 45 per cent of respondents say science communication is not part of their range of duties, while for another 40 per cent such activities comprise no more than 10 per cent of their daily workload. When active in the fi eld of science communication, scientists seem to favour classic online-based tools such as mailing lists (44%) or videoconferences/VoIP (35%), while typical Web 2.0 tools such as weblogs (10%) or microblogs (6%) are rarely used in this context. Social network sites (SNS) with a professional and/or academic orientation (30%), however, are relatively common for communication purposes in academia. The situation is similar for science administration practices where, although the use of online-based tools and social media applications is more common, no more than one-quarter of the scientists use a particular tool, while personal organizers/schedule managers (27%) dominate.
The main factors cited by scientists as preventing them from using online-based tools and social media applications professionally are a lack of added value for their own work (30%), insufficient technical assistance (21%) and insufficient time to become familiar with the handling of the tools (15%). In particular, many scientists do not use microblogs (53%), discussion forums (41%) and weblogs (40%) professionally because they cannot see any added value in using them.
With regard to the attitudes of scientists in relation to the use of online tools and social media applications, results show that they are aware of privacy issues and have relatively high concerns about the spread of and access to personal data on the Internet. However, scientists generally have few reservations about dealing with social media and show themselves to be open to new technological developments.
This report documents the results of a Germany-wide online survey of a total of 2,084 scientists at German universities (1,419) and research institutions (665). The survey explores the usage of 18 online tools and social media applications for daily work in research, teaching, science administration and science communication. In addition to the frequency and context of use, the survey also documents reasons for the non-use of tools, as well as general attitudes towards the Internet and social media. The survey was conducted between 23 June 2014 and 20 July 2014 and is a joint project of the Leibniz Research Alliance „Science 2.0“, led by the Technische Universität Dresden’s Media Center.
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Fiacco, April. "Adolescent Perspectives on Media Use: A Qualitative Study." Antioch University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1596146354040286.
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Lile, Cameron R. "Organizational Use of Social Networking in Employment Actions." TopSCHOLAR®, 2015. http://digitalcommons.wku.edu/theses/1457.
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This study examined federal court cases related to the use of social media websites (e.g., Facebook, Twitter, MySpace, LinkedIn) in various employment practices (e.g., selection, promotion, employee monitoring, layoffs). Court cases were identified using various online databases in an attempt to create an exhaustive list of cases to be used to better understand the role that social media has played in organizational settings and the legal implications of its use. The results of this study show that there were a significant number of cases involving termination and Facebook, and organizations prevailed in court significantly more than the defendant did. The results of this study provide organizations, employees, and applicants with a better understanding of how organizational social media use has been perceived in the court of law, thereby allowing people and employers to make better decisions regarding social media use.
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Kim, HyeJin. "The Impact of Breakups on Social Media Use Among Digital Natives." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/7447.
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Digital natives, who are born and raised with digital technologies, have a deep affinity with social media. Social media has a great influence over an individual's daily life, even on his/her intimate and romantic relationship. As a breakup of romantic relationships can commonly happen to digital natives, and as it is likely to cause distress and psychological symptoms afterwards, this study attempted to find out the impact of breakups on social media use among digital natives. The quantitate survey was conducted with 175 valid participants between the ages of 18-30. These participants were those who currently live in the United States, who use social media at least once a month, who experienced a romantic breakup in the last six months. The results show that negative self-esteem plays a key role between breakup-associated factors and a strong attachment to social media use in their daily lives. Negative self-esteem mediates social media use with a breakup initiation status or depression prompted by breakup. Negative self-esteem also arises when a person's perceived responsibility towards the breakup or the cause of the breakup is high when they are rejected by their partner.
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Alhashem, Anwar M. "Social Media Use and Acceptance Among Health Educators in Saudi Arabia." OpenSIUC, 2015. https://opensiuc.lib.siu.edu/dissertations/1017.
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More than half the population of Saudi Arabia has access to the Internet and social media, which are considered to be the fastest growing methods of communication in the region. The Saudi Ministry of Health encourages health-care providers, health professionals, and health organizations to accept and actively engage in using technology for improving health practices. Despite their increasing importance, there is little published literature on social media use and acceptance among health educators in Saudi Arabia. The purpose of the present study was to better understand the factors that determine the use and acceptance of social media. The theoretical framework consisted of the unified theory of acceptance and use of technology (UTAUT) as well as an extension to that theory. Through this lens, the study investigated how personal innovativeness in information technology and level of education may influence behavioral intention or use of social media among health educators in Saudi Arabia. A cross-sectional design was employed to determine the relationships among the specified factors. The participants included 320 health educators who filled out an online survey that had been constructed and validated in the literature. Findings indicated that performance expectancy, social influence, and personal innovativeness have a significant positive influence on behavioral intention. Facilitating conditions were negatively significant to user behavior. As anticipated, age and level of education were successfully shown to be a moderator. The study also discussed social media usage patterns among health educators in Saudi Arabia for personal and health-education purposes.
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Martini, Leila. "Monitoring and Use of Social Media In Emergncy Management In Florida." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5359.
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The emergence of mobile technologies and social media applications has led to a shift in the emergency/disaster related communication environment. Citizens are playing an increasingly important role in providing real time information to emergency organizations. This shift has resulted in an expectation by the public that emergency management (EM) organizations monitor and respond to calls for help disseminated via these applications. The purpose of this study is to explore the extent to which Florida EM agencies have incorporated the monitoring of social media into their organizational processes.
The state of social media use in Florida is under researched. In this explanatory sequential design study, Florida EM personnel was surveyed using the CNA Analyst/National Emergency Management Association (NEMA) survey (Su et. al, 2012) on the use of social media in EM. Subsequently, a subset of respondents was interviewed to determine to what extent they have incorporated the monitoring of social media into their organizational processes.
Several recommendations can be made related to the use of social media in emergency management in Florida. Each of these is discussed in detail: 1.) Reverse mentoring programs; 2.) Development of social media policies; 3.) Continue to attend trainings and conferences; 4.) Explore promising practices; and 5.) Social marketing campaigns for citizens.
Overall, it appears that Florida has an immature yet evolving system for use of social media in emergency management. While Florida EM agencies are knowledgeable about social media in general, they lack policies, systems, and staff to take full advantage of social media as a tool in emergency management. As more training is offered, and promising practices are shared, systems will likely continue to evolve. The evolution of systems within agencies will depend largely on leadership attitudes, organizational policies, and staffing resources.
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Connolly, Amy J. "The Use and Effectiveness of Online Social Media in Volunteer Organizations." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5203.
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Volunteer organizations face two challenges not found in non-volunteer organizations: recruiting and retaining volunteers. While social media use is increasing amongst individuals, its use and effectiveness for volunteer recruitment and retention by volunteer organizations is unknown. The dissertation reports the results of three studies to investigate this important question. Using a mixed-methods approach, it addressed the dual nature of social media and its effectiveness by including volunteer organizations and social media users.
This dissertation found that although volunteer organizations are not using social media effectively, they could virtualize requirements of the recruitment process by focusing on relatable events instead of sterile marketing. This dissertation contributes to information systems literature by extending the post-acceptance model of IS continuance to show that social media mediates volunteer continuance. It further contributes by revealing a potential new area of research, i.e., the use and effectiveness of online social media for volunteer organizations.
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Wright, Michelle Christine. "Social Media Data Strategies Bankers Use to Increase Customer Market Share." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7356.
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Banking leaders who fail to implement social media data-driven marketing strategies lose opportunities to increase customer market share through customer acquisition and retention, improved customer service, heightened brand awareness, customer cocreation, and relationship management. The purpose of this multiple case study was to explore strategies banking leaders used to integrate social media analytics into marketing strategies to increase customer market share. The target population was 6 senior bankers from 2 banks in the mid-Atlantic region of the United States, with a significant social media presence, including 25,000 or more followers across 2 social media platforms. The disruptive innovation theory served as the conceptual framework for the study. Data were collected from semistructured interviews and a review of the organizations' public business documents, websites, and social media websites. Data were analyzed using coding to determine themes. By analyzing these sources and performing methodological triangulation, 8 key themes emerged that were categorized into 4 groupings: (a) social media knowledge management, (b) social media marketing strategy implementation, (c) social media data challenges and communication, and (d) social media competitive gain and future enhancements. The implications of this study for positive social change include social and environmental benefits such as creating jobs and economic growth through a corporate social responsibility initiative. Current and prospect customer bases, local communities, bankers, and stakeholders might benefit from the findings of this study.
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Baginski, James Daniel. "Friending the Feds: Governmental Social Media Use in the Neoliberal Era." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397573978.
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Young, Meghan Alyssa. "Social Media Use and Happiness Among Adults 45 Years and Older." Miami University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=miami1535459702390244.
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